www.inpralatina.com Specialized media for the Latin American Paints & Coatings industry
Promote yourself in Latin America's leading paints & coatings specialized media.
INPRA LATINA has established itself as the most trustworthy source of information in the Latin American paints & coatings industry. Your marketing plan cannot afford to miss a captive audience of nearly 8,000 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:
Our highly segmentated audience ensures an effective reach for your message.
94%
keep the magazine as reference material.
83%
have the authority to recommend, specify or purchase products and/or services.
69%
have at one time or another used the publication to contact a supplier.
Chemical engineers. Product Research and Development Managers. Manufacturers and formulators. Experst in corrosion control Professionals and technicians on paints & coatings application. Coatings industry dealers and distributors.
Luis Granes A. International Sales Manager Sauereisen Inc.
“AN EXCELLENT PUBLICATION, PIONEERING IN THE INFORMATION ON CORROSION IN LATIN AMERICA�.
“I REALLY LIKE INPRA LATINA, AND I’VE BEEN A READER FOR A LONG TIME. IN GENERAL, CONTENTS ON EVERY ISSUE ARE QUITE USEFUL FOR ME, AND PROVIDE ME A LOT OF TIPS TO PERFORM MY JOB”: Juan Méndez Gómez Igetec S.A. de C.V. Mexico
Total qualified circulation of 7,684 subscribers * Inpra Latina is produced 6 times a year.
49,5% Mexico
26,8% Colombia
10,6%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
9,3%
Brazil, Argentina, Bolivia y Chile
3,6%
Central America and the Caribbean * Total qualified circulation up to December 2009.
Print magazines, websites, podcasts, video & trade shows converge in Inpra’s advertising proposals, multiplying the effectiveness of your message. “I CONSIDER INPRA LATINA HAS A VERY GOOD CONTENT, MOST OF ALL BECAUSE IT IS A SPANISH LANGUAGE MAGAZINE, AND WE IN ARGENTINA ARE USED TO FIND MOST OF THE RELATED MAGAZINES IN ENGLISH LANGUAGE”: Óscar Jorge Videla Quinsa SRL Argentina
Industry TARGET segments 60,2%
Coatings Formulation / Manufacturing
17,4%
Industry supplier
13,2%
Paint & Powder Finishing
6,8%
Surface Protection / Corrosion Control
2,1%
Research center, training institution or trade association
Source: IVC - Institute of Circulation Verification (december 2009)
Recommended products … most likely to be sourced by our average reader. 63%
Solvents
58%
Resins
53%
Chemical specialties
51%
Pigments, dry dispersions
46%
Paints & coatings
42%
Equipment – industrial coatings application
40%
Equipment - coatings formulation
38%
Equipment – surface preparation
34%
Equipment – finishing processes
27%
Oils and & fatty acids
21%
Containers
56 percent of our readers visit our advertisers’ websites looking for information about their products.
The media most often consumed Inpra Latina’s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
40%
Always
31%
Always
44%
Often
43%
Often
14%
Occasionally
19%
Occasionally
1%
Seldom
4%
Seldom
0%
Never
2%
Never
Reach 21,456 total readership * As per number of readers per single copy issue of Inpra Latina. 2 readers 3 readers 1 reader 5 readers or more 4 readers
30% 22% 21% 19% 9%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 Inpra Latina annual report.
www.inpralatina.com
The leading Spanish language website on the paints & coatings industries.
IL “WE ARE GRATEFUL TO INPRA LATINA, AS WE HAVE FOUND IN IT AN EFFICIENT DISSEMINATION TOOL FOR OUR PRODUCTS IN LATIN AMERICA”: Sergio Ramirez Pliego Rapid Coat México
46% of Inpra Latina’s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
18% Excellent
15% Excellent
25% Excellent
47% Very good
42% Very good
46% Very good
31%
Good
36% Good
28% Good
3%
Poor
6%
1%
Poor
Poor
Source for all data: 2009 Inpra Latina annual report.
“INPRA LATINA PROVIDES A TOP SHOWCASE WITH HIGH BUSINESS PRESENCE, THAT HAS CONTRIBUTED TO OUR BRAND'S SUCCESSFUL DEVELOPMENT IN THE COATINGS MARKET IN LATIN AMERICA”: Luis A. Minero Marketing for Dispersions & Pigmentes Basf - The Chemical Company
With Inpra Latina, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.cubrecol.com Coatings & Finishing Trade show & Conference. September 29 - 30, 2011 It addresses engineers, finishers, work managers, builders, people working on corrosion prevention, treatment and pre-treatment, as well as coatings applicators.
www.induguia.com The suppliers´ guide for Latin America. Make effective contacts. Find the best offers from the market. The printed edition is published and distributed every end of the year.
www.induleads.com The lead generation engine. Induleads will help you find customers. Thousands of buyers visit every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
Issue:
Jan / Feb 2011 [Vol. 16 Nº 1]
March / April 2011 [Vol. 16 Nº 2]
May / June 2011 [Vol. 16 Nº 3]
July / August 2011 [Vol. 16 Nº 4]
Sep / Oct 2011 [Vol. 16 Nº 5]
Nov / Dec 2011 [Vol. 16 Nº 6]
Close:
January 28, 2011
March 11, 2011
May 13, 2011
July 1, 2011
September 2, 2011
October 28 2011
Paint & coatings
Pigments
Additives & Biocides
Mixing,milling & Dispersing Equipment
Resins
Solvents
Color Measuring & Laboratory Instruments
Surface protection & corrosion control
Industrial maintenance
Latin American Corrosion overview
Electrical & telecommunication infraestructure focus
Oil & Gas Industry Focus
Marine & aerospace coatings
Transportation Industry Focus
Paint finishing
Curing Sistems
Automotive Finishing Focus
Liquid coatings application technologies
Wood finishing focus
Spray Booths
Paints and nanotechnology
Powder: Tough and green technologies
Powder coating systems
COV control
Powder: trouble shooting guides
Powder coating application technologies
Surface pre-treatment for powder coatings
Control: packaging and chemical waste
Coatings Pro of the month
Central America & the Caribbean
Merconorte
Mexico
Mercosur
Colombia
Brazil
Special features
Sealants & adhesives
Fire-protective coatings
Surface pre-treatments
Coil coatings
Pigments: other applications
Road painting & signalling
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Marketing features
Litfocus
Litfocus
INDUGUIA
Events
Andina Paint Lima, Peru
Supplier Spotlight
Coatech Mexico: Monterrey, Mexico Sur/fin: Rosemont, Il China Coat: Guangzhou, China
Latin American Coating Show. Mexico DF, Mexico
CubreCol Medellín, Colombia
Abrafati Sao Paulo, Brazil Chem Show New York, NY Fabtech Chicago, IL NAI Coating Show, USA
Pace USA
12 MONTHS US$ 19.698
60.000 IMPRESSIONS
ADDED SERVICES
6 ISSUES FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
6 MONTHS US$ 10.368
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
ADDED SERVICES
3 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
FULL PAGE
Only offered once a year in corresponding issue.
FULL PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
FULL PAGE
2 MONTHS US$ 3.638 1 ISSUE
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
FULL PAGE
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 11.820
60.000 IMPRESSIONS
ADDED SERVICES
6 ISSUES HALF PAGE
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
HALF PAGE
Only offered once a year in corresponding issue.
HALF PAGE
HALF PAGE
HALF PAGE
HALF PAGE
6 MONTHS US$ 6.222
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
ADDED SERVICES
3 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
HALF PAGE
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
HALF PAGE
HALF PAGE
2 MONTHS US$ 2.183 1 ISSUE
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
HALF PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 8.862
60.000 IMPRESSIONS
6 ISSUES THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
6 MONTHS US$ 4.665
Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
3 ISSUES
THIRD PAGE
Only offered once a year in corresponding issue.
THIRD PAGE
1 ISSUE
THIRD PAGE
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
THIRD PAGE
2 MONTHS US$ 1.637
ADDED SERVICES
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
12 MONTHS US$ 7.878
60.000 IMPRESSIONS
ADDED SERVICES
6 ISSUES FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
6 MONTHS US$ 4.146
Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
ADDED SERVICES
3 ISSUES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
FOURTH PAGE
FOURTH PAGE
Only offered once a year in corresponding issue.
FOURTH PAGE
2 MONTHS US$ 1.455 1 ISSUE
FOURTH PAGE
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
EXTRA SERVICES BACK COVER
COVER
INSIDE FRONT COVER
VALUE +30%
LAST PAGE
PAGE 3
VALUE +20%
Newsletter Advertising
[ 2x / month ] + [ 468 x 60 px banner ]
Podcast Advertising
[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
INSIDE BACK COVER
VALUE +10%
12 MONTHS
6 MONTHS
2 MONTHS
US$ 7.200
US$ 4.200
US$ 1.600
US$ 3.000
US$ 1.650
US$ 600
per request
per request
per request
ONLY WEB 12 MONTHS
60.000 IMPRESSIONS
6 MONTHS
30.000 IMPRESSIONS
2 MONTHS
15.000 IMPRESSIONS
ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
INDUGUIA
REPRINT SERVICES
Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.
All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710
Promote yourself in Latin America's leading paints & coatings industry-leading specialized media.
INPRA LATINA has established itself as the most trustworthy source of information in the Latin American paints & coatings industry. Your marketing plan cannot afford to miss a captive audience of nearly 8,000 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:
Our highly segmentated audience ensures an effective reach for your message.
94%
keep the magazine as reference material.
83%
have the authority to recommend, specify or purchase products and/or services.
69%
have at one time or another used the publication to contact a supplier.
Chemical engineers. Product Research and Development Managers. Manufacturers and formulators. Experst in corrosion control Professionals and technicians on paints & coatings application. Coatings industry dealers and distributors.
Luis Granes A. International Sales Manager Sauereisen Inc.
“AN EXCELLENT PUBLICATION, PIONEERING IN THE INFORMATION ON CORROSION IN LATIN AMERICA�.
“I REALLY LIKE INPRA LATINA, AND I’VE BEEN A READER FOR A LONG TIME. IN GENERAL, CONTENTS ON EVERY ISSUE ARE QUITE USEFUL FOR ME, AND PROVIDE ME A LOT OF TIPS TO PERFORM MY JOB”: Juan Méndez Gómez Igetec S.A. de C.V. Mexico
Total qualified circulation of 7,684 subscribers * Inpra Latina is produced 6 times a year.
49,5% Mexico
26,8% Colombia
10,6%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
9,3%
Brazil, Argentina, Bolivia y Chile
3,6%
Central America and the Caribbean * Total qualified circulation up to December 2009.
Print magazines, websites, podcasts, video & trade shows converge in Inpra’s advertising proposals, multiplying the effectiveness of your message. “I CONSIDER INPRA LATINA HAS A VERY GOOD CONTENT, MOST OF ALL BECAUSE IT IS A SPANISH LANGUAGE MAGAZINE, AND WE IN ARGENTINA ARE USED TO FIND MOST OF THE RELATED MAGAZINES IN ENGLISH LANGUAGE”: Óscar Jorge Videla Quinsa SRL Argentina
Industry TARGET segments 60,2%
Coatings Formulation / Manufacturing
17,4%
Industry supplier
13,2%
Paint & Powder Finishing
6,8%
Surface Protection / Corrosion Control
2,1%
Research center, training institution or trade association
Source: IVC - Institute of Circulation Verification (december 2009)
Recommended products … most likely to be sourced by our average reader. 63%
Solvents
58%
Resins
53%
Chemical specialties
51%
Pigments, dry dispersions
46%
Paints & coatings
42%
Equipment – industrial coatings application
40%
Equipment - coatings formulation
38%
Equipment – surface preparation
34%
Equipment – finishing processes
27%
Oils and & fatty acids
21%
Containers
56 percent of our readers visit our advertisers’ websites looking for information about their products.
The media most often consumed Inpra Latina’s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
40%
Always
31%
Always
44%
Often
43%
Often
14%
Occasionally
19%
Occasionally
1%
Seldom
4%
Seldom
0%
Never
2%
Never
Reach 21,456 total readership * As per number of readers per single copy issue of Inpra Latina. 2 readers 3 readers 1 reader 5 readers or more 4 readers
30% 22% 21% 19% 9%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 Inpra Latina annual report.
www.inpralatina.com
The leading Spanish language website on the paints & coatings industries.
IL “WE ARE GRATEFUL TO INPRA LATINA, AS WE HAVE FOUND IN IT AN EFFICIENT DISSEMINATION TOOL FOR OUR PRODUCTS IN LATIN AMERICA”: Sergio Ramirez Pliego Rapid Coat México
46% of Inpra Latina’s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
18% Excellent
15% Excellent
25% Excellent
47% Very good
42% Very good
46% Very good
31%
Good
36% Good
28% Good
3%
Poor
6%
1%
Poor
Poor
Source for all data: 2009 Inpra Latina annual report.
“INPRA LATINA PROVIDES A TOP SHOWCASE WITH HIGH BUSINESS PRESENCE, THAT HAS CONTRIBUTED TO OUR BRAND'S SUCCESSFUL DEVELOPMENT IN THE COATINGS MARKET IN LATIN AMERICA”: Luis A. Minero Marketing for Dispersions & Pigmentes Basf - The Chemical Company
With Inpra Latina, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.cubrecol.com Coatings & Finishing Trade show & Conference. September 29 - 30, 2011 It addresses engineers, finishers, work managers, builders, people working on corrosion prevention, treatment and pre-treatment, as well as coatings applicators.
www.induguia.com The suppliers´ guide for Latin America. Make effective contacts. Find the best offers from the market. The printed edition is published and distributed every end of the year.
www.induleads.com The lead generation engine. Induleads will help you find customers. Thousands of buyers visit every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
Issue:
Jan / Feb 2011 [Vol. 16 Nº 1]
March / April 2011 [Vol. 16 Nº 2]
May / June 2011 [Vol. 16 Nº 3]
July / August 2011 [Vol. 16 Nº 4]
Sep / Oct 2011 [Vol. 16 Nº 5]
Nov / Dec 2011 [Vol. 16 Nº 6]
Close:
January 28, 2011
March 11, 2011
May 13, 2011
July 1, 2011
September 2, 2011
October 28 2011
Paint & coatings
Pigments
Additives & Biocides
Mixing,milling & Dispersing Equipment
Resins
Solvents
Color Measuring & Laboratory Instruments
Surface protection & corrosion control
Industrial maintenance
Latin American Corrosion overview
Electrical & telecommunication infraestructure focus
Oil & Gas Industry Focus
Marine & aerospace coatings
Transportation Industry Focus
Paint finishing
Curing Sistems
Automotive Finishing Focus
Liquid coatings application technologies
Wood finishing focus
Spray Booths
Paints and nanotechnology
Powder: Tough and green technologies
Powder coating systems
COV control
Powder: trouble shooting guides
Powder coating application technologies
Surface pre-treatment for powder coatings
Control: packaging and chemical waste
Coatings Pro of the month
Central America & the Caribbean
Merconorte
Mexico
Mercosur
Colombia
Brazil
Special features
Sealants & adhesives
Fire-protective coatings
Surface pre-treatments
Coil coatings
Pigments: other applications
Road painting & signalling
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Marketing features
Litfocus
Litfocus
INDUGUIA
Events
Andina Paint Lima, Peru
Supplier Spotlight
Coatech Mexico: Monterrey, Mexico Sur/fin: Rosemont, Il China Coat: Guangzhou, China
Latin American Coating Show. Mexico DF, Mexico
CubreCol Medellín, Colombia
Abrafati Sao Paulo, Brazil Chem Show New York, NY Fabtech Chicago, IL NAI Coating Show, USA
Pace USA
12 MONTHS US$ 19.698
60.000 IMPRESSIONS
ADDED SERVICES
6 ISSUES FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
6 MONTHS US$ 10.368
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
ADDED SERVICES
3 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
FULL PAGE
Only offered once a year in corresponding issue.
FULL PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
FULL PAGE
2 MONTHS US$ 3.638 1 ISSUE
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
FULL PAGE
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 11.820
60.000 IMPRESSIONS
ADDED SERVICES
6 ISSUES HALF PAGE
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
HALF PAGE
Only offered once a year in corresponding issue.
HALF PAGE
HALF PAGE
HALF PAGE
HALF PAGE
6 MONTHS US$ 6.222
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
ADDED SERVICES
3 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
HALF PAGE
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
HALF PAGE
HALF PAGE
2 MONTHS US$ 2.183 1 ISSUE
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
HALF PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 8.862
60.000 IMPRESSIONS
6 ISSUES THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
6 MONTHS US$ 4.665
Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
3 ISSUES
THIRD PAGE
Only offered once a year in corresponding issue.
THIRD PAGE
1 ISSUE
THIRD PAGE
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
THIRD PAGE
2 MONTHS US$ 1.637
ADDED SERVICES
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
12 MONTHS US$ 7.878
60.000 IMPRESSIONS
ADDED SERVICES
6 ISSUES FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
6 MONTHS US$ 4.146
Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
ADDED SERVICES
3 ISSUES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
FOURTH PAGE
FOURTH PAGE
Only offered once a year in corresponding issue.
FOURTH PAGE
2 MONTHS US$ 1.455 1 ISSUE
FOURTH PAGE
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
EXTRA SERVICES BACK COVER
COVER
INSIDE FRONT COVER
VALUE +30%
LAST PAGE
PAGE 3
VALUE +20%
Newsletter Advertising
[ 2x / month ] + [ 468 x 60 px banner ]
Podcast Advertising
[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
INSIDE BACK COVER
VALUE +10%
12 MONTHS
6 MONTHS
2 MONTHS
US$ 7.200
US$ 4.200
US$ 1.600
US$ 3.000
US$ 1.650
US$ 600
per request
per request
per request
ONLY WEB 12 MONTHS
60.000 IMPRESSIONS
6 MONTHS
30.000 IMPRESSIONS
2 MONTHS
15.000 IMPRESSIONS
ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
INDUGUIA
REPRINT SERVICES
Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.
All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710