MEDIAKIT AVI 2011

www.avilatinoamerica.com Specialized media for audio, video and lighting integration in Latin America

Promote yourself in Latin America's leading audio, video & lighting integration specialized media.

AVI LATINOAMÉRICA has established itself as the most trustworthy source of information in the Latin American audio, video and lighting integration market.

Your marketing plan cannot afford to miss a captive audience of over 10,000 subscribers made up of: Business owners.

Sales and marketing executives.

Administrative managers.

Production technicians.

Engineers, researchers and developers.

Quality control experts.

Our readers are:

Our highly segmentated audience ensures an effective reach for your message.

93%

keep the magazine as reference material.

89%

have the authority to recommend, specify or purchase products and/or services.

68%

have at one time or another used the publication to contact a supplier.

Contractors and professionals involved in design, construction, installation, sale and service to audio, video and lighting systems.

End-users of audio, video and lighting systems for residential, industrial and commercial applications.

Manufacturers, distributors and dealers of audio, video and lighting equipment.

AVI LATINOAMÉRICA IS THE OFFICIAL PUBLICATION TO THE MOST ACCREDITED ASSOCIATIONS IN THE INDUSTRY:

“AVI LATINOAMÉRICA IS AN EFFECTIVE MEDIA FOR SONY BPLA, AS IT ALLOWS TO DELIVER OUR CORPORATE AND MARKETING MESSAGE IN A MODERN AND INTERESTING WAY TO OUR TARGET AUDIENCE”: Desiree Rincones Sony

Total qualified circulation of 10,227 subscribers * AVI Latinoamérica is produced 6 times a year.

44,1% Mexico

30,3%

Argentina & Colombia

9,7%

Central America and the Caribbean

9,2%

Brazil, Bolivia y Chile

6,5%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

Print magazines, websites, podcasts, video & trade shows converge in AVI’s advertising proposals, multiplying the effectiveness of your message.

“I CONSIDER THE MAGAZINE IS VERY GOOD, ESPECIALLY AS THE VARIOUS PRODUCTS ARE VERY IMPORTANT FOR US TO KEEP UPDATED. IN ADDITION, THE VARIED FEATURE STORIES ARE REALLY VALUABLE FOR OUR INDUSTRY”: Arturo Samano García Fidena S.A. de C.V México

Industry TARGET segments 31%

Contractor – Systems integration

21%

Contractor – Audio / video / lighting systems installation

14%

Engineering firm / Consultancy / Design

10%

End-user

8%

Distributor – A | V | L Equipment wholesaler

7%

Rental / Service to A | V | L Equipment

5%

Contractor – Electrician

4%

A | V | L products manufacturer

Source for all data: 2009

AVI Latinoamérica annual report.

Recommended products … most likely to be sourced by our average reader.

80%

Wiring, connectors, accessories

50%

Data transmission and telephony

70%

Monitors and digital displays

47%

67%

Electronic security

Cameras for digital imaging and documents

62%

Cameras & Video cameras

47%

Control system networks

57%

Cameras & Video cameras accessories

43%

Mounting systems

41%

Services & computing

57%

Hardware & software

41%

Recording & storing systems

55%

Acoustics & audio

41%

Recorders

53%

Projectors, lamps & accessories

41%

Energy management

52%

Audio / video equipment for conference rooms

41%

Digital signage

40%

Conference systems

50%

Projection screens

68 percent of our readers visit our advertisers’ websites looking for information about their products.

The media most often consumed AVI Latinoamérica’s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines

Specialized websites

49%

Always

44%

Always

40%

Often

37%

Often

10%

Occasionally

16%

Occasionally

2%

Seldom

2%

Seldom

0%

Never

0%

Never

Reach 31,088 total readership * As per number of readers per single copy issue of AVI Latinoamérica.

2 readers 5 readers or more 3 readers 1 reader 4 readers

27% 26% 23% 15% 9%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2009 AVI Latinoamérica annual report.

www.avilatinoamerica.com

The leading Spanish language website in the industry for audio, video & lighting integration.

AVI “I REALLY LIKE AVI LATINOAMÉRICA FOR TWO REASONS: IT IS A SPANISHLANGUAGE PUBLICATION AND IT’S READERFRIENDLY. THAT MAKES A DIFFERENCE WITH OTHER MAGAZINES THAT ARE HIGHLY TECHNICAL, SO THAT I CANNOT SHOW THEM TO MY CUSTOMERS”: Juan Alberto Pérez La Cita Stores Colombia

49% of AVI Latinoamérica’s subscribers devote between 30 y 60 minutes to reading their contents.

95% of respondents qualify those contents positively: Newsletters

Info-podcasts

Editorial content

19% Excellent

14% Excellent

26% Excellent

37% Very good

40% Very good

50% Very good

36% Good

37% Good

23% Good

7%

9%

1%

Poor

Poor

Source for all data: 2009 AVI Latinoamérica annual report

Poor

With AVI LatinoamĂŠrica, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.

www.indumedia.com Building and renovation projects in Latin America.

Get access to building or remodelling projects on an individual basis, or through an annual subscription.

Get information at an affordable price.

More than 4,000 projects available per year.

www.induguia.com The suppliers´ guide for Latin America.

Make effective contacts.

Find the best offers from the market.

The printed edition is published and distributed every end of the year.

www.induleads.com The lead generation engine.

Induleads will help you find customers. Thousands of buyers visit every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

AVI Latinoamérica Events Expand your brand's scope and reach by sponsoring specialized industry events. www.tecnomultimedia.com Trade show & conference on audio, video & lighting technologies integration.

November 9 - 10 / 2011 Target audience: Work area:

▪ Senior management in event planning, communications and public relations firms ▪ Electronic and sound engineers ▪ Managers in general ▪ Audio/video systems designers

Facilities:

▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises

“AVI LATINOAMÉRICA IS EFFECTIVE FOR CHIEF BECAUSE THEY PROVIDE ADVERTISERS WITH MEASURABLE ROI VIA ELECTRONIC LEAD GENERATION. WITH AVI, WE’RE ABLE TO DELIVER OUR KEY PRODUCT MESSAGES TO THE ENTIRE A/V COMMUNITY IN LATIN AMERICA”: Sara Schiffler Milestone AV Technologies, USA

www.tecnoedificios.com Conference and trade show for an advanced building/facility operation.

November 9 - 10 / 2011 TecnoEdificios addresses professionals in fields engaged in the operation and management of commercial and industrial facilities.

Facilities:

▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises

Working areas:

▪ Engineering chiefs and General services supervisors ▪ Maintenance and Industrial Security Managers ▪ Security and access control managers ▪ Managers in general ▪ Big buildings owners

Issue:

Jan / Feb 2011 [Vol. 4 Nº 1]

March / April 2011 [Vol. 4 Nº 2]

May / June 2011 [Vol. 4 Nº 3]

July / August 2011 [Vol. 4 Nº 4]

Sep / Oct 2011 [Vol. 4 Nº 5]

Nov / Dec 2011 [Vol. 4 Nº 6]

Close:

February 4, 2011

March 18, 2011

May 6, 2011

July 22, 2011

September 16, 2011

November 11, 2011

Audio technology

Multi room A/V Colleges and universities (comparative report)

Compact high-power speakers comparative report)

Outdoor concerts: consoles / microphones (comparative reports)

Retail markets and Conference Shopping centers solutions room/intercom solutions (Market research) (Market research)

Hospitals smart audio solutions (market research)

Video technology

Flat panel displays for educational environments/Digital Signage Solutions (market research)

Projection screens/ projectors (market research)

LED Screens: Stadiums & outdoor shows (market research)

Hotels and Casino: touchscreens (comparative report)

Interactive screens / mounts / large area displays / telepresence (comparative reports)

Screens & switchers

Lighting technology

Conference rooms & auditoriums

Designing of lighting systems for churches: LED

Mobile reflectors for open environments

Facades in hospitality

Energy efficient lighting systems

LED Lighting accesories

Home A/V Integration

Home Theater

Lighting control

Domotics Integration I

Protocols for residential integration

Screens for residential projection

Domotics Integration II

Industry focus

Education: Educational case study

Houses of worship case study

Live Entertainment: Stadiums

Commercial I: Hotels

Corporate environments: Office buildings

Commercial II: Retail case study

AV profesional of the month

Central America & the Caribbean

México

Mercosur

Merconorte

Colombia

Brazil

Regular features

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Marketing features

Litfocus

Supplier Spotlight

Events

Sound Check México DF, México

Lightfair Philadelphia, PA

EHX @ CEDIA Expo: Orlando, FL NAB: Las Vegas, NV ISA - International Sign Expo Las Vegas, NV

INDUGUIA

InfoComm Orlando, FL

Cedia Expo: Indianapolis, IN

Tecnomultimedia: Medellín, Colombia Tecnoedificios: Medellín, Colombia LDI: Orlando, FL

CES: Las Vegas, USA Digital Signage Expo: Las Vegas, USA NAMM: Anaheim, CA

12 MONTHS US$ 24.054

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

6 ISSUES FULL PAGE

FULL PAGE

FULL PAGE

FULL PAGE

FULL PAGE

FULL PAGE

6 MONTHS US$ 12.660

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]

30.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

3 ISSUES FULL PAGE

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

FULL PAGE

FULL PAGE

2 MONTHS US$ 4.442

ADDED SERVICES

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

1 ISSUE

Only offered once a year in corresponding issue.

FULL PAGE

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

12 MONTHS US$ 14.436

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

6 ISSUES HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

6 MONTHS US$ 7.596

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]

30.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

3 ISSUES HALF PAGE

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

HALF PAGE

HALF PAGE

2 MONTHS US$ 2.665

ADDED SERVICES

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

1 ISSUE

Only offered once a year in corresponding issue.

HALF PAGE

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

12 MONTHS US$ 10.824

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

6 ISSUES THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

6 MONTHS US$ 5.697

Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

30.000 IMPRESSIONS

THIRD PAGE

THIRD PAGE

THIRD PAGE

1 ISSUE

THIRD PAGE

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

3 ISSUES

2 MONTHS US$ 1.999

ADDED SERVICES

Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

12 MONTHS US$ 9.624

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

6 ISSUES FOURTH PAGE

FOURTH PAGE

FOURTH PAGE

FOURTH PAGE

ADDED SERVICES

Only offered once a year in corresponding issue.

FOURTH PAGE

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

FOURTH PAGE

6 MONTHS US$ 5.064

30.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

3 ISSUES FOURTH PAGE

FOURTH PAGE

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

FOURTH PAGE

2 MONTHS US$ 1.777 1 ISSUE

FOURTH PAGE

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

EXTRA SERVICES BACK COVER

COVER

INSIDE FRONT COVER

VALUE +30%

LAST PAGE

PAGE 3

VALUE +20%

Newsletter Advertising

[ 2x / month ] + [ 468 x 60 px banner ]

Podcast Advertising

[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]

Webinar Sponsorship

[ Voice Lead-in ] + [ 468 x 60 ]

INSIDE BACK COVER

VALUE +10%

12 MONTHS

6 MONTHS

2 MONTHS

US$ 7.200

US$ 4.200

US$ 1.600

US$ 3.000

US$ 1.650

US$ 600

per request

per request

per request

ONLY WEB 12 MONTHS

60.000 IMPRESSIONS

6 MONTHS

30.000 IMPRESSIONS

2 MONTHS

15.000 IMPRESSIONS

ADDITIONAL NOTES: 15 seconds animation includes multiple loops.

No retainer fee.

Web only prices are net.

ABOUT DIGITAL ADVERTISING

ABOUT PDF

GENERAL RATE POLICY

A color proof (printed or in a .JPG file) must accompany your digital ad.

Send only High Resolution PDFs.

Terms of Payment: 30 day maximum, $ US dollars.

Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.

Use the Adobe Distiller application to generate the PDF from the native file.

No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.

Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended).

Do not use any compression as LZW, GIF or JPG on your graphics.

Color: only CMYK mode.

Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder.

Do not send RGB images.

All black text must be 100% black, no color combination.

The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).

Commission of 15% of gross billings allowed to recognized advertising agencies.

No compression in any object.

On contracts not completed, earned rate will apply.

No downsample on any image.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Embed all fonts (Be sure to include 100% of each font used).

MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.

Materials required:

• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A $150 production charge will be assessed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect's immediate attention.

SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

INDUGUIA

REPRINT SERVICES

Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)

We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.

All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name.

PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.

LATIN PRESS, INC. USA: +1 [305] 285 31 33

Max Jaramillo, President Manuela Jaramillo, Vice President

MEXICO: +52 [55] 5018 11 65

Sebastián Fernández, Sales Director

COLOMBIA: +57 [1] 381 92 15

Julián Arcila, Editor-in-chief

ARGENTINA: +54 [11] 5917 5403

Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710