AV Industry Outlook in Latin America 2019
REPORT 2019 ECONOMIC PERFORMANCE AND OUTLOOK KEY ASPECTS OF AV INDUSTRY • CHARTS THE INTEGRATORS PERSPECTIVES BY REGION TOP 100 INTEGRATORS 2019 RANKING SUCCESS STORIES OF THE INTEGRATORS IN THE TOP 100
All rights reserved. It is not allowed the total or partial reproduction of this work, nor its incorporation into a computer system, nor its transmission in any form or by any means (electronic, mechanical, photocopy, recording or others) without previous and written authorization of the owners of the copyright. Infringement of these rights may constitute an offense against intellectual property. Original title: TOP 100 Integradores industria AV Informe 2019 2nd edition: August 2019 Research and writing: Ana María Mejía Angel AVI Latinoamérica Editor: Richard Santa Editorial Direction: Duván Chaverra Translation: Yasmín López Proofreading and style correction: Craig Alan Cottrell Design and layout: Panamericana Formas e Impresos S.A Printed in Colombia by Panamericana Formas e Impresos S.A
Table of contents Top 100 Integrators in Latin America: How is it done? .................................................4 Introduction ..................................................................................................................6 Chapter 1: Key aspects of the Audiovisual Industry in charts .................................................8 Use and classification of AV technologies ...............................................................9 Segments with More Projects Developed..............................................................10 Most Common Brands ...........................................................................................12 AV Imports by region and company.......................................................................14 AV Imports by origin country .................................................................................15 Chapter 2: The AV Integrators perspectives............................................................16 Mexico ...................................................................................................................17 Central America and The Caribbean......................................................................21 Andean Region.......................................................................................................25 Brazil........................................................................................................................29 Southern Cone........................................................................................................33 The AV Consulting Experts perspectives................................................................35 Chapter 3: Top 100 Integrators 2019........................................................................38 Mexico....................................................................................................................40 Central America and The Caribbean......................................................................42 Andean Region.......................................................................................................44 Brazil........................................................................................................................46 Southern Cone........................................................................................................48 Chapter 4: Success Stories of the first places of the Top 100 Integrators 2019....50 Vosmedia: Bayer Amatitlán corporate offices at Guatemala..................................52 DB Systems: Boston Consulting Group (BCG) corporate offices at Bogota..........53 Seal Telecom: Education and Investigation Institute Insper at São Paulo .............54 ICAP Global: Coca-Cola corporate building at Buenos Aires................................55 Chapter 5: Interview with the first places of the Top 100 Integrators 2019..........56 Mexico: Multimedia................................................................................................57 Central America and The Caribbean: Vosmedia ....................................................58 Andean Region: DB Systems..................................................................................59 Brazil: Seal Telecom................................................................................................60 Southern Cone: ICAP Global..................................................................................61 Chapter 6: Economic Outlook Worldwide and the Americas..................................62 Latin America grows moderately in 2019...............................................................64 Economic Outlook for the Latin American regions................................................67 Mexico, Central America and The Caribbean........................................................68 Infographic: Exports and Trade Balance in Mexico and Central America 2018.....75 Andean Region.......................................................................................................76 Brazil and Southern Cone.......................................................................................80 Index of references......................................................................................................88
TOP IOO INTEGRATORS • REPORT 2019
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Top 100 Integrators in Latin America: How is it done? AVI LATINOAMÉRICA highlights once again in 2019 the work of the region’s integrators in favor of the growth of the industry, which is why we took on the task of carrying out, for the sixth year in a row, the Top 100 Integrators with highest RECOGNITION in Latin America.
the nomination made by the manufacturers and distributors of many of the world’s most prestigious Professional AV brands, as as well as a detailed monitoring by the team of AVI LATINOAMÉRICA’s journalists, relying on consultants and expert professionals with extensive knowledge of the industry.
The RECOGNITION ranking was born as an initiative that has also been successfully carried out by other international economic media, which, through information gathered about each company and voting, include some of the most important companies in the region or countries to which they belong.
Subsequently, through a survey conducted online with our readers, the hierarchy and location of the 100 companies in the ranking was determined, divided into 20 companies in Mexico, 15 in Central America and the Caribbean, 25 in the Andean Region, 20 in Brazil and 20 more in the Southern Cone.
Every year we consult several sectors, including manufacturers, distributors, as well as the bulk of our readers (consultants, technicians, end users, operators, among others) throughout Latin America, who finally were the ones in charge to legitimize this work and contribute to the recognition of these companies.
For this hierarchization, differential elements such as years of experience in the industry, certifications, number of employees, headquarters and belonging to industry associations in the region were also taken into account. That is to say, of the total percentage published in the ranking, 60% of the value is given to the number of votes reached and the remaining 40% to the aforementioned differential elements.
It’s important to mention the methodology we used for this report. A complete compilation of information was made in order to consolidate a list of 100 of the most outstanding companies in Latin America, divided into five sub-regions (Mexico, Central America and the Caribbean, Andean Region, Brazil and Southern Cone). For this, it was taken into account
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The list includes information on the segments that each company serves and the percentage of recognition. You can also postulate your company by writing to editorial@avilatinoamerica.com.
METHODOLOGY 1
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IDENTIFICATION Mexico 20 AND Central America & the Caribbean 15 Andean Region 25 APPLICATION Brazil 20 COMPANIES OF THE COMPANIES Southern Cone 20
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COMPILATION OF INFORMATION FROM COMPANIES
Years of the company Number of employees HQs of the company Associations and / or company certifications
10% 10% 10% 10%
40%
40% corresponds to differential elements of the company
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VOTE RECOGNITION
60% survey of Recognition made with readers of AVI Latinoamérica
60%
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RANKING AND / OR LOCATION OF BUSINESS INFORMATION ACCORDING TO THE ABOVE VARIABLES
100%
TOP IOO IOO INTEGRATORS INTEGRATORS •• REPORT REPORT 2019 2019 TOP
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Introduction The advancement of technologies and innovations for the Latin American audiovisual industry continues in rapid evolution, which, although it’s of immense benefit for AV Integration entrepreneurs, also brings with it important challenges in professionalization and constant technological update, as this industry is increasingly integrated with artificial intelligence systems, Internet of Things, and even Big Data platforms. One of the most mentioned aspects by all the players we consulted for this report, from the consultants to the integrators that made the Top 100, is the need for a greater and more specialized educational offer for the AV industry, not only in the technical aspects, also in “managerial skills, leadership and business skills”, said Martín Saúl, CEO of ICAP Global in Argentina, and Sergio Galindo, general manager of Guatemalan Vosmedia. For his part, Carlos Dalmarco, a Brazilian AV consultant, said that although the AV industry is relatively “small compared to others, it’s increasingly neces-
sary and with bigger demand. Integrators must look for ways to move forward and look to the future”. However, this industry also faces obstacles, mainly in the difficult circumstances of the economies of several Latin American countries, especially the currency devaluation in countries such as Argentina, Colombia and Venezuela, slowdown the growth. However, as will be seen in this report, integrators are able to overcome them and even creating some of the most outstanding projects in the entire region. In this regard, Martín Saúl shared his advice, which he considers controversial: “We must not give into the customer who wants to pay less, because they will always want a cheaper solution. Although the customer knows what he wants, he doesn’t know what it’s needed, that’s why we, the integrators, are the specialists”. As for the global and regional economy, 2019 is a year of economic uncertainties, mainly due to the commercial tensions between the United States and China,
TARGET AUDIENCES
• AV industry entrepreneurs. • AV equipment manufacturers and distributors. • Market analysts and researchers. • Government and financial institutions. • Investors. • AV technology end users.
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which caused the UN Economic Commission for Latin America and the Caribbean (ECLAC) to review the Latin American GDP growth prospects for 2018 at 1.2%, projecting a growth of only 1.7% in 2019.
would impact the industry country by country, from the perspective of entrepreneurs that were part of the Top 100 of Latin American AV Integrators ranking, made by AVI Latinoamérica.
This comes to add to the uncertainty surrounding the implementation of economic policies after the 2018 election season in many Latin American countries, which “could discourage investment in the future and undermine the region’s growth prospects”, as said by the International Monetary Fund.
Key industry information, such as figures of imports made by companies in each country, the most used equipment brands in the region, the segments with the highest investment in AV, including sales figures during 2018 of several of the companies are included in this report, along with detailed contact information about the companies that appeared in the ranking in 2019.
However, Latin American trade, despite the difficult moment for the Argentine and Venezuelan economies, which have suffered contractions of -2.6% and -45%, respectively, has continued its growth in 2018, as reported by the World Trade Organization, with exports to September of that year growing 1.1%, and imports with increases of 5.5% in South America. The Top 100 Latin American Integrators – Industry Report 2019 analyzes how this economic outlook
Readers will also find in this report a complete vision of the audiovisual industry in Latin America, along with stories of the Integrators trajectories in the business, successful projects, as well as comments and recommendations on technological trends and investment opportunities, told by the same entrepreneurs interviewed for the creation of this document.
MAIN AV PROJECTS’ SEGMENTS IN LATIN AMERICA
10.0%
CORPORATE 28.0%
COMMERCIAL EDUCATION
10.0%
GOVERNMENT RESIDENTIAL HOSPITAL AND SPORT VENUES
16.7% 15.3% 20.0%
* Source: Survey conducted on an online platform among the integrators of the TOP 100 Latin American Integrators between April 1 and 30, 2019.
TOP IOO INTEGRATORS • REPORT 2019
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CHAPTER 4
SUCCESS STORIES OF THE FIRST PLACES OF THE TOP 100 INTEGRATORS As we observed in each of the contributions shared in the second chapter of this report, 2018 was a significantly productive year for the Top 100 AV Integrators. And again this year, we opened a space for the winners of each region to present their most recent outstanding project, giving them the opportunity to highlight the new trends and the most current interests of potential clients, as well as possible business opportunities.
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TOP IOO INTEGRATORS • REPORT 2019
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Mexico No.
COMPANY
1
CREATIO (before Seesa)
Videoconferencing, telemedicine, display centers, digital signage, streaming and unified communications
Cristian Bautista
cristian@creatio.lat
+52 55 8589 8600
www.creatio.lat
2
GRUPO ACT
Video conferencing, audio conferencing, CCTV, VoIP
César Centeno
ccenteno@grupoact.com
+52 81 8333 9821
www.grupoact.com
3
MULTIMEDIA
Corporate, educational, home theater, digital signage
Mariana Aguilar
maguilar@multimedia.com.mx
+52 81 2090 1828
www.multimedia.com.mx
4
GRUPO NIZA
Corporate, educational, residential, digital signage
Mariana García
mariana.garcia@gruponiza.com
+52 55 5207 0888
www.gruponiza.com
5
C3NTRO TELECOM
Videoconferencing, audio, video, unified communications, digital signage
Omar García
omar.garcia@c3ntro.com
+52 55 5174 8040
www.c3ntro.mx
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VIEWHAUS SISTEMAS
Corporate, educational, government, specialized, broadcast and television
Juan Carlos Medina
juancarlos@viewhaus.com.mx
+52 33 3123 9355
www.viewhaus.com
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APLITEC INGENIERÍA
Audio, automation, control, lighting, theater engineering and video
José Luis Olvera
jlolvera@aplitec.com.mx
+52 99 8892 7712
www.aplitec.com.mx
8
ARTCOUSTIX
Audio, video, control and special engineering
César Zenil
czenil@artcoustix.com
+52 55 5598 6016
www.artcoustix.com
9
SEAL TELECOM
Theater, meeting rooms, cinema, buildings
Eduardo Aguilar
eduardo@sealtelecom.com.mx
+52 55 5594 0390
www.sealtelecom.com.br
G4 AUDIO Y VIDEO
Video conferencing, telepresence, auditoriums, home theater
Francisco Zamorano
g.ventas@g4audio.mx
+52 55 5564 5742
www.g4audio-video.com.mx
10
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SEGMENT
REPRESENTATIVE
WEB INFO
%*
POSITION
9,28%
↑
9,17%
↑
8,57%
↓
7,84%
↓
7,78%
═
7,41%
↑
7,13%
↓
5,67%
↑
5,29%
↑
5,14%
↓
No.
COMPANY
SEGMENT
11
CENTRO DE AUDIO, VIDEO Y COMUNICACIONES
Corporate, automation, video conferencing, business audio, home theater
12
INTELIKSA
Audio, automation, lighting, residential and corporate
13
ENCORE INTEGRATED SOLUTIONS
Corporate, social and shows
14
SSL DIGITAL
Digital signage, content creation
15
AUDITY
Acoustics, home automation, audio and video, WiFi / IT networks, eco-technologies
16
AV PRESTIGE
Audio, video, multimedia, cinema, automation
17
GRUPO COVIX
Audio, video, automation, conference rooms, video walls
18
WIREDHOUSE
Residential, corporate, commercial, audio, video, automation, lighting
19
KOLO
Digital signage, content creation, training
20
TEDD - GRUPO TELETEC
Audio, video and lighting for theaters and museums
REPRESENTATIVE
WEB INFO
Manuel Carselle
mcarsell@cavc.com.mx
+52 55 5373 4456
www.cavc.com.mx
Enrique Granados
egranados@inteliksa.com
+52 55 5026 6969
www.inteliksa.com
Karen Moreno
karen.moreno@encore-mx.com
+52 55 5260 2491
www.encoreglobal.com/mx
Guillermo Preciado
gpreciado@ssl.com.mx
+52 55 5985 6007
www.ssl.com.mx
Ernesto Xavier Guerrero
eguerrero@audity.mx
+52 33 1591 0742
www.audity.mx
Alfonso Vélez
alfonso.velez@avprestige.com.mx
+52 22 2298 2119
www.avprestige.com.mx
Francisco Hernández
francisco@grupocovix.com
+52 55 5568 6364
www.grupocovix.com
David Eugenio Hernández
dhernandez@wiredhouse.com.mx
+52 81 1133 8333
www.wiredhouse.com.mx
Germán Robles
g.robles@kolo.digital
+52 55 1107 8686
www.kolo.digital
Enrique Lask Marcoschamer
enrique@tedd.com.mx
+52 55 3000 1870
www.tedd.com.mx
%*
POSITION
4,10%
↑
3,11%
═
3,07%
↑
3,05%
↑
2,94%
═
2,42%
↓
2,30%
↓
2,12%
═
1,99%
↓
1,61%
↓
* Percentage of recognition and trajectory of Integration companies in Mexico.
TOP IOO INTEGRATORS • REPORT 2019-2020 • ADDENDUM
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