ACR AUDITORIA DICIEMBRE 2014 ENG

BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2014

Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134

Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar

Official publication of: None Established: 1997 Issues per year: 6 www.latinpressinc.com www.acrlatinoamerica.com

IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.

FIELD SERVED AC/R LATINOAMERICA serves mechanical /systems engineers, consulting/specifying engineers, contractors, and commercial/industrial end-users engaged in the design, new construction, installation, service and purchase of HVAC/R mechanical systems for residential, commercial and industrial buildings; as well as HVAC/R equipment and parts manufacturers, distributors and representatives.

The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, technical engineers and staff personnel in administration, production, engineering and technology, research and development, quality control and sales and marketing and other titled and non-titled personnel including company copies.

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified

QUALIFIED CIRCULATION

Copies

Qualified Non-Paid

Percent

Copies

Qualified

Percent

Copies

Percent

Individual___________________________ 10.249 100 10.249 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION

10.249

100

10.249

100

-

-

OTHER FORMS CIRCULATION According to point 11__________________ 750 - 750 - - TOTAL

10.999

-

10.999

-

Issue 2014

Qualified Non-Paid

Qualified Paid

Total Qualified

July/August _________________________ 10.248 N/A 10.248 September/October___________________ 10.250 N/A 10.250 November/December_________________ 10.250 N/A 10.250

1

-

AC/R Latinoamerica / November/December 2014

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD

-

3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL

PERCENT

QUALIFIED OF TOTAL

General

Purchising

Product

Sales &

Financial

Research

Technical Maintenance

Manage-

Manage-

Marketing

Manage-

Develop-

Installation

ment

ment

ment

ment

ment

(B)

(C)

(D)

(E)

(G)

(H)

General

ment

BUSINESS/INDUSTRY

Technical

Manage- Engineering Manage(A)

(F)

Manage-

Others

ment (J)

(K)

(O)

A1.HVAC/R Firm of System Mechanical Engineers

2.495

24,34

1.320

308

204

35

7

72

8

20

327

136

58

510

4,98

235

91

27

4

4

19

1

21

10

84

14

3.380

32,98

2.483

304

137

13

33

122

4

26

101

112

45

1.241

12,11

807

31

50

34

40

178

4

13

24

36

24

128

1,25

66

23

13

-

-

-

-

4

2

15

5

377

3,68

171

22

22

6

12

21

1

6

23

80

13 2

A2.HVAC/R Contractor System´s Installation A3.HVAC/R Mechanical Contractors B1.HAVC/R Equipment Distributors of Wholesalers E1.End User-Building Negotiations/ Real State E2.End User-Distributor Trade/ Retail Trade E3.End User-Finance Company (Banking)

8

0,08

2

-

-

-

-

-

-

1

-

3

23

0,22

4

3

4

-

-

-

-

2

3

5

2

284

2,77

46

18

20

5

-

-

27

8

25

119

16

E6.End User-Public Service

46

0,45

8

2

6

1

-

-

-

3

12

12

2

E7.End User-Transport Company

18

0,18

8

1

1

-

-

1

-

-

1

5

1

M.HVAC/R Systems OEM Manuf.

794

7,75

382

48

28

14

13

206

5

27

22

19

30

N.R&D/Educational /Associations

152

1,48

33

5

15

1

1

8

-

61

5

7

16

794

7,75

352

34

44

13

3

57

1

10

55

69

156

10.250

100

5.917

890

571

126

113

684

51

202

610

702

384

57,73

8,68

5,57

1,23

1,10

6,67

0,50

1,97

5,95

6,85

3,75

E4.End User-Government (Admin) E5.End User-Ind./Manufacturing

O.Other TOTAL QUALIFIED CIRCULATION PERCENT

100

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 QUALIFICATION SOURCE

Qualification Within Qualified

I. TOTAL - Personal direct request from the recipient: a. Written b. Telecommunication c. Electronic

Non-Paid

Total

1 year

2 years

3 years

Paid

Qualified

Percent

3.483

1.941

2.092

7.516

-

7.516

408

34

72

-

-

514

5,01

77

197

1.054

-

-

1.328

12,96 55,36

73,33

2.998

1.710

966

-

-

5.674

II. TOTAL - Request from recipient´s company:

-

-

13

13

-

13

0,13

a. Written

-

-

13

-

-

13

0,13

b. Telecommunication

- - - - - -

-

c. Electronic

- - - - - -

-

III. TOTAL - Membership benefit:

-

a. Individual

- - - - - -

-

-

-

-

-

-

b. Organizacional

- - - - - -

-

IV. TOTAL - Communication from recipient or recipient´s company (other than request):

-

-

-

-

-

-

-

a. Written

- - - - - -

-

b. Telecommunication

- - - - - -

-

- - - - - -

-

c. Electronic V. TOTAL – Sources other than above (listedy alphabetically)

573

1.481

Association rosters and directories

103

55

10

3

2

14

Business directories

667

2.721

-

2.721

26,55

-

-

168

1,64

-

-

19

0,19

Independent field reports

- - - - - -

-

Licensees - National, State or Local Government

- - - - - -

-

Manufacturer´s, distributor´s and wholesaler´s lists

467

Other sources

1.424

643

-

-

2.534

24,72

- - - - - -

-

- - - - - - VI. TOTAL - Single copy sales

4.056 3.422 2.772 10.250 - 10.250 100 TOTAL QUALIFIED CIRCULATION

PERCENT

39,57

2

33,39

27,04

100

-

100

100

3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2014

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

9.998

N/A

9.998

97,54

215

N/A

215

2,10

Titles or functions only

23

N/A

23

0,22

Companies´names only

14

N/A

14

0,14

Multiple-copy same addressee copies

-

N/A

-

-

Single copy sales

-

-

-

-

10.250

-

10.250

100

Percent

MAILING ADDRESS Individuals by name and title and/or function Individuals by name only

TOTAL QUALIFIED CIRCULATION

Percent

4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 country

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

352

-

352

3,43

Mexico

2.729

-

2,729

26,62

NORTH AMERICA United States of America

Subtotal

3.081 3,081 30,06 CARIBBEAN

Lesser Antilles

- - - -

Cuba

- - - -

Puerto Rico

- - - -

Dominican Republic

76

-

76

0,74

Subtotal

76

-

76

0,74

CENTRAL AMERICA

Costa Rica

61

-

61

0,60

El Salvador

26

-

26

0,25

Guatemala

36

-

36

0,35

Honduras

24

-

24

0,23

Nicaragua

29

-

29

0,28

Panama

65

-

65

0,63

241

-

241

2,35

Subtotal

SOUTH AMERICA

Argentina

272

-

272

2,65

Bolivia

18

-

18

0,18

Brasil

189

-

189

1,84

Chile

294

-

294

2,87

4.900

-

4.900

47,80

Ecuador

159

-

159

1,55

Paraguay

14

-

14

0,14

618

-

618

6,03

27

-

27

0,26

361

-

361

3,52

6.852

-

6.852

66,85

10.250

-

10.250

100

Colombia

Peru

Uruguay

Venezuela

Subtotal

TOTAL QUALIFIED CIRCULATION

AC/R Latinoamerica / November/December 2014

3

9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS

Audited Data

2010 2011 2012 2013 2014

Total audit average qualified

11.444

10.732

11.166

10.441

10.249

Qualified non-paid

11.444

10.732

11.166

10.441

10.249

N/A

N/A

N/A

N/A

N/A

-

-

-

-

-

Qualified paid Post expire copies included in paid circulation Average annual order price

N/A N/A N/A N/A N/A

11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Copies

Copies

Not included Elsewhere Other paid circulation

-

N/A

Advertisers and agencies

-

150

Rotated or ocassional

-

-

Allocated for trade shows and conventions

-

600

All others

-

-

TOTAL

750

CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to AC/R latinoamerica Magazine.

2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.

Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)

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