This month's cover offers a salute to our veterans! Latino Lubbock Magazine has dedicated its November issue to veterans since our inception! As the numbers reflect, only about 1% of the adult American population serves in the military. The majority of Americans have not served, or likely aren’t related to someone who has worn the uniform. Latinos have served, serve the USA with so much pride and dignity! That is why Latino Lubbock Magazine commits to honoring the bravery of the servicemen and women who risk(ed) their lives on behalf of our country and citizens. We should all take the time to honor those who have served and sacrificed for America’s freedom, and never take it for granted. FREEDOM ISN'T FREE.