Latino Leaders 2020 Media Kit

LATINO LEADERS MAGAZINE MEDIA KIT

l atinoleadersm aga zine . com

1

Latino Leaders Magazine strives to advance the Latino Community by promoting the stories of success and leadership, bringing leaders together through its magazine, gatherings, and social media platforms, as well as inspiring them to connect work together for a better future.

a b o ut Latino Leaders Magazine was founded in 1999 to publish stories of successful Latinos to address the ever growing Hispanic Market. With a focus on the Leadership or High End of the market, the magazine has grown in readers from 17,000 in 2000 to more than 240,000 currently. The segment we reach has 45% of the total purchasing power of the entire Hispanic Market (estimated in more than a trillion dollars in 2018).

Address the Leaders, reach the influencers, and explore innovative and effective ways to reach your target audience, talk to one of our representatives for a consultation.

2

Our platforms that will include Magazine exposure, Events and digital and web based elements can serve many interest in this segment of the market which we estimate is from 2 to 3 million individuals in the US. Social Media components, editorial coverage and profiles, inspiring stories, and Market-to-Individual live experiences, are part of the many options we can offer to customize your message and strategy towards this segment which we praise ourselves to know very well based on 18 years of addressing it.

l atinoleadersm aga zine . com

Leadership, relevance and influence is what our circulation and editorial concept brings together to make the right connections among leaders, influencers, high profile individuals and marketers looking for an individual interested in leadership, success and getting inspired for the future.

by th e n u m b e r s

3–5

l atinoleadersm aga zine . com

pr i nt c i r c u l ati o n d i g ita l c i r c u l ati o n w e b s ite d e m o g r a ph i c s

+ + +

pr i nt c i rcu l ati o n

l atinoleadersm aga zine . com

q u i c k fac t s

Own business

62 %

Have investment capabilities

77 %

Make key decisions in the workplace

89 %

Make key decisions in their communities

54%

Have a financial advisor

66%

Invest in the stock market

71%

Have insurance

93%

Have a mortgage

82%

Own real estate

94%

Own at least two vehicles

92%

Married

63%

Have children

59%

21 average domestic trips per year 6 average international trips per year 778,600 average readers per edition

$157,363 median household income

3.4 readers per copy

3

*reader’s economic profile

pr i nt c i rcu l ati o n n ati o n a l co m pa r i s o n

3.73%

240,454: Total circulation

8.18% 0.9%

Top 15 states I circulation % 1.45%

3.73%

2.05%

1.35%

20.98%

2.71% 3.28%

14.54%

2.77% 15.96% 8.98%

l atinoleadersm aga zine . com

6%

4

*nationally distributed

d i g ita l c i rcu l ati o n w e b s ite d e m o g r a ph i c s / d i g ita l

pd f pd f e d iti o n

ag e 27%

gender 33%

15%

12%

l atinoleadersm aga zine . com

35–44

45–54

29,357

194,092

source drive 54.15% Male

25–34

Impressions

11%

45.85% Female

18–24

Reads

55+

Organic search Dire ct So cial Referral

views

&

e n g ag e m e nt

88,581 UNIQUE USERS I 68,440 VISITS I 147,780 PAGEVIEWS

* 2019 averages

au d i e n c e d i s tr i b uti o n

5

57.9% DESKTOP I 37.8% MOBILE I 4.26% TABLET

e d ito r i a l c a le n da r

6–11

l atinoleadersm aga zine . com

ja n - d ec f e atu r e s s a le s a n d e d ito r i a l c lo s i n g date s

+ +

JANUARY/FEBRUARY 2020 th e b u s i n e s s i s s u e The return of our top list of companies from Mexico investing, creating jobs and contributing to the economy. Including exclusive interviews and profiles with the Latinos in technology and health. features

l atinoleadersm aga zine . com

Hi-Tech: The annual index of the top Latinos in the technology industry. Curated and presented by HITEC. US Companies with Mexican Origin: Our newest list of top Mexican companies investing in the US. Health/Pharmaceutical: Most relevant Latinos in the pharmaceutical and health industry, including top hospitals.

SALES CLOSE: FEB 10 EDITORIAL CLOSE: FEB 13

6

PUBLISH: FEB 28

* All issues feature exclusive inter views with top Latino Leaders across all disciplines.

MARCH/APRIL 2020 A return of the successful suppliers and diversity and auto industry features, with all the same extensive interviews and profiles. Now featuring a new curated list within corporate insurance. features

7

l atinoleadersm aga zine . com

Suppliers & Diversity: A coverage that looks into the supplier and diversity industry.

Auto Industry: Feature that looks into the success stories of auto industry leaders and companies that influence the Hispanic community.

Insurance: Our newest list that highlights top Latinos in corporate insurance.

SALES CLOSE: APR 8 EDITORIAL CLOSE: APR 14 PUBLISH: MAY 1

* All issues feature exclusive inter views with top Latino Leaders across all disciplines.

MAY/JUNE 2020 th e l ati n a i s s u e A return of one of our most successful issues emphasizing the most influential and relevant Latinas across industries. Featuring a new sector dedicated to the most anticipated event of the year, the Latino Franchise Symposium.

l atinoleadersm aga zine . com

features

Latinas: A focus on the overall beauty and power that women in the Latina community serve.

Franchise: Our newest list highlighting top Franchises for Latinos.

Public Infrastructure: A look at how Latinos play a role in rebuilding a more sustainable infrastructure.

SALES CLOSE: JUN 11 EDITORIAL CLOSE: JUN 16

8

PUBLISH: JUL 3

* All issues feature exclusive inter views with top Latino Leaders across all disciplines.

JULY/AUGUST 2020 th e b oa r ds i s s u e The return of our most successful edition of the year featuring a comprehensive list of top Latino Board members. features

9

l atinoleadersm aga zine . com

Latinos on Boards: Extensive coverage on Latinos on Boards with our report of the Latinos serving on Boards with articles and interviews.

Latinos in Wine: Our annual list of the best Latino winemakers, executives, winegrowers and entrepreneurs.

SALES CLOSE: AUG 5 EDITORIAL CLOSE: AUG 10 PUBLISH: AUG 28

* All issues feature exclusive inter views with top Latino Leaders across all disciplines.

SEPTEMBER/OCTOBER 2020 th e e x ecuti v e i s s u e Our annual extensive C-Suite edition as well as our feature on top Latinos within the energy, oil and gas industry. features

10

l atinoleadersm aga zine . com

Corporate: Our own research and report on the Latinos in the C-Suite of F100 Corporate America.

Latinos in Energy, Oil and Gas: Best of index covering the top Latinos of energy, oil and gas.

SALES CLOSE: OCT 5 EDITORIAL CLOSE: OCT 8 PUBLISH: OCT 23

* All issues feature exclusive inter views with top Latino Leaders across all disciplines.

NOVEMBER/DECEMBER 2020 s pec i a l

20 th

a n n i v e r s a ry e d iti o n

Our 20th anniversary edition, featuring the exclusive ranking of the most infleuntial Latinos in the Nation–our top seller of the year. Plus, the annual top Latino lawyers edition. features

l atinoleadersm aga zine . com

101: Our biggest list of the year–101 Latinos across the country making waves in their respective industries and being an inspiration to others.

Lawyers: Our annual index of the most influential Latino lawyers.

University Impact: A feature of programs that directly impact and benefit the Hispanic student community.

Top Companies for Latinos: A new special section that looks into and breaks down the top companies for Latinos to work for.

SALES CLOSE: DEC 1 EDITORIAL CLOSE: DEC 4

11

PUBLISH: DEC 22

* All issues feature exclusive inter views with top Latino Leaders across all disciplines.

12–16

l atinoleadersm aga zine . com

e v e nt s c a le n da r u p co m i n g e v e nt date s s p o n s o r s h i p o pp o r tu n iti e s

+ +

e v e nt s ov e rv i e w m a i n s p o n s o r b e n e f it s Latino Leaders Magazine has always had a very strong link with its community of readers, which is why our events are always a gathering of influential leaders from different sectors, fields, industries and areas in more than 15 cities and markets across the Country.

Many of our guests will come interested in participating, networking with similar individuals and expanding their views. This is a perfect environment and climate to offer to our sponsors direct one-on-one contact with all of our guests.

l atinoleadersm aga zine . com

Social media, databases and presentations are available depending on the type of event to all our Partners or Sponsors.

Contact events@latinoleaders.com for more information. + Signage (on site and pre-/post communications) + Sponsorship recognition in all platforms (print/digital/online) + Sponsor to be presented as co hosts and founding partners of event + Networking (our staff will be at hand to make all necessary one-on-one introductions) + Personal referrals for follow up + Gifting + Presentation of event coverage to be distributed among internal channels + Database of attendees (dependent on event type)

12

+ Inclusion in post-coverage in the print and digital magazine

THE 101 Washington DC | FEB 25 Each year, our “1O1 Most Influential Latinos” edition is our most popular issue due to it’s acclaim for featuring some of the biggest and brightest stars across multiple industries. This year, in response to last year’s success, we will be bringing back the 1O1 Luncheon, taking the time to honor and spotlight these incredible leaders and give opportunities to network with them.

13

l atinoleadersm aga zine . com

EDITION LAUNCH: COMPANIES WITH MEXICAN ORIGIN Dallas | APR 7 An event that will highlight and honor a selection of the Mexican companies featured in the upcoming January/February business issue. A chance to network and hear the inspirational stories from these owners and how their journies first began.

THE TOP LATINOS ON BOARDS RECEPTION Dallas | MAR 26 Last year, we collaborated with the Latino Corporate Directors Association and Victor Arias Jr. from Diversified Search Inc., to produce one of the most unique and extensive lists yet. This reception serves not only to unveil this successful edition, but as well as to encourage connections within the Latino Directors community, form lively discussions and celebrate the success of the select Directors being featured.

THE 6TH ANNUAL LATINO FRANCHISE SYMPOSIUM Dallas | MAY 12–13 For the 6th year in a row, Latino Leaders Magazine will host the Latino Franchise Symposium.

The Symposium consists of panels, sponsor expositions, networking, private dinners and more.

Sponsors will be offered exhibit space to display their brand to the attendees consisting of franchisees, investors, franchisers, marketers and more. Multiple panels of experts throughout the two days will present thoughts and ideas related to opportunities to expand franchise business into the Hispanic markets.

l atinoleadersm aga zine . com

THE MAESTRO AWARDS: SAN FRANCISCO San Francisco | AUG 26 The Maestros: California have taken place in many iconic locations across the state, honoring some of the most influential Latinos in the area. With ongoing success, the Maestros continues to bring this event to the city of San Francisco. This past year, we were honored to host the ceremony at 906 World Cultural Center, a former church converted into a unique event space.

THE MAESTRO AWARDS: CHICAGO Chicago | SEP 23

14

Over the past 6 years, the Chicago Maestros have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area. This year, we are honored to continue bringing this ceremony to Chicago. Last year, we were honored to host the ceremony at The Murphy.

THE MAESTRO AWARDS: DALLAS Dallas | NOV 4

l atinoleadersm aga zine . com

The Dallas Maestros have been an institution in the North Texas Latino community for nearly 15 years. They have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area. In 2016, we celebrated our 10 year anniversary, commemorating all of our past maestros across the country. This past year, the ceremony continued to be held at The Perot Museum of Nature and Science. *Event dates and locations are subject to change. Contact your sales rep or events@latinoleaders.com to confirm any details.

For full agendas and recaps of our major events like the Latino Franchise Symposium and the Maestro Awards, visit their event websites for more.

15

l at i n o l e a d e r s f r a n c h i s e . c o m

|

t h e m a e s t r o awa r d s . c o m

16

l atinoleadersm aga zine . com

pa rtn e r s h i p

17–22

l atinoleadersm aga zine . com

a dv e rti s i n g

&

co ntac t

pr i nt / d i g ita l a dv e r ti s i n g s pec s m a i n co ntac t s

+ +

pr i nt a dv e rti s i n g

l atinoleadersm aga zine . com

pr i c i n g

Full Page $12,300

17

Inside Front Cover $15,200

1/2 Page Horizontal $9,700

2-Page Spread $23,000

1/2 Page Vertical $9,700

Back Cover $19,600

pr i nt a dv e rti s i n g

18

l atinoleadersm aga zine . com

s pec s

FULL PAGE

1/2 PAGE HORIZONTAL

Final size 8.375x10.875 in

Final size 8.375x5.437 in

Bleed size 8.875x11.375 in

Bleed size 8.875x5.937 in

Live area 7.875x10.375 in

Live area 7.875x4.937 in

FULL SPREAD

1/2 PAGE VERTIC AL

Final size 16.75x10.875 in

Final size 4.187x10.875 in

Bleed size 17.25x11.375 in

Bleed size 4.687x11.375 in

Live area 16.25x10.375 in

Live area 3.687x10.375 in

Send all material in PDF (prefered), TIFF, or JPG format at 300 DPI. Digital files should include: links, fonts (converted to curves, or packaged), and color proofs.

Simply send all files to cristina@latinoleaders.com.

Be sure to include any additional information about your ad (such as size, placement, etc.) as well as contact information.

d i g ita l a dv e rti s i n g s pec s / pr i c i n g island leaderboard

l atinoleadersm aga zine . com

$2,000+ Dimensions: 728x90px

$1,750+ Dimensions: 300x250px

Simply send all files to: mcarrera@latinoleaders.com Be sure to include any additional information about your ad (such as length of run, placement, hyperlinks etc.) as well as contact information.

Send all graphic material in PNG, TIFF, GIF, or JPG format at 300 DPI. Coded versions of advertisements are also allowed.

Images can be active OR static.

19

Digital files should include: links, fonts (converted to curves, or packaged), and color proofs.

CONTACT

20

l atinoleadersm aga zine . com

L ATINO LEADERS MAGA ZINE 11300 N. Central Expressway Suite 300 Dallas, Texas 75243 info@latinoleaders.com office: 214–206–9587 www.latinoleadersmagazine.com

JORGE FERRAEZ PRESIDENT & PUBLISHER

21

l atinoleadersm aga zine . com

11300 N. Central Expressway Suite 300 Dallas, Texas 75243 jferraez@latinoleaders.com office: 214–206–9587 ext. 224 cell: 972–743–2370

CRISTINA GONZALEZ

22

l atinoleadersm aga zine . com

MANAGEMENT CONSULTANT & BUSINESS DEVELOPEMENT MANAGER 11300 N. Central Expressway Suite 300 Dallas, Texas 75243 cristina@latinoleaders.com office: 214–206–9587 ext. 227