ISSUE 3 ELLIPSIS-V 2018
Contests How to prepare, enter, and win!
Welcome 1 Letters fromThe Editor 2 Meet TeamLash Inc. Lash Inc. Ireland Day in the Life of ALash Event 3 AOrganiser
Interview AhoySuper Yachting with Michelle Meredith Rath
Eyepatches:Love Themor Hate 21 Them?
Behind The Scenes:Lash Festival
Lash Yacht 2019Contest 23 Winners
25 31 33
A Day In The Life of AFantasy Lash Artist Competitions fromA to Z A Day (or Two) in The Life of A Lash Judge
Lashes Creating SeasonalLash SetsTo 19 Enhance Your Social Media
35 36 37 39
Reader Gallery TheLash Debutant Look in the Mirror:Thatâ€™s Your Competition Enchanted'sHidden Treasure A Look atMy Journey LookingAfter Yourself More thanJust Eyelashes
The Things We HaveIn Common
Ask the Expert:'CET' for Lashing How to Prepare for Your First Lash Competition
Secret to NaturalEyelash Growth
47 All aboard theSuper Yacht Business Why Businesses Fail onSocial 51 Media 53 How toHire Smarter Business Breakdown: Who is 55 Your Competition?
57 How To WinBusiness Awards 59 Events Calendar 60 Lash Inc Accredited Directory 63 Training Directory 65 Supplier Directory
Hello and welcome to the third edition of Lash inc Ireland. I am really excited for this issue as it’s all about competitions and they are getting so popular now. Every country around the world is producing some amazing contests both live and online. I decided to take a view from everyone’s perspective; judges, contestants, live event and online competition organisers. Each of these different competition experts has written a day in the life article so you can all see how things are run and from different viewpoints. I’ve been working on several new courses for you all to enjoy and to grow your skill set; testing out new and approachable teaching methods and also working on my new baby which is called o.s.c.a.r. I will reveal all in the next issue! It is all so very exciting and will help raise our standards across our industry. Over the next few months I’ll be travelling to teach and attend a couple of conferences which I’ll report back on . Well I hope you all enjoy and if you would like to be involved in our next issue and have got something to say then please get in contact.
Leanne Published by:
Chrysalis House Publishing Axiom Building Lash Inc, 102B 48-54 Washington Street Glasgow G3 8AZ
Contact Name: Louise Tierney Contact Email: firstname.lastname@example.org www.lashinc.eu
1 - Welcome
/LashInc @LashInc @Lash_Inc LashIncMedia
Men's Style Editor
Jessika Aude Gautier
Rikke Steenskov Udengaard
Teresa Ilaria Guida
Cover Image Lashes — Meri Antonić Hair & Makeup — Biljana Baljak Model — Sanja Halasz Photography — Ivana Lučan Žinić
Welcome - 2
Lash Inc. Ireland A Day in the Life of A
Lash Event Organiser
Laura Kaminskiene MB Beauty School
Morning I wake up, but not easily. I worked late, because I had to do some emails, organise meetings and all for my upcoming event. So how does my morning start? First coffee, no food as usual, because no time to cook or even make a sandwich, there is just way too many thoughts in my head about what I need to do. Next, I am opening my laptop and here we go. Hundreds, thousands of emails, everyone is worried about where to come for the event, have all the nominations been received, are all categories are correct, some of the competitors are looking for models and asking for help. So, my head is spinning
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and I have to get stuck in and help to sort it out. This is just one of the things you are usually doing every morning before your event comes. As the organiser I must make sure that all sponsors are sent presents, making sure I have arranged enough presents for all the girls. And what about trophies? That is another thing that can have problems because mistakes can happen in their manufacture. I’ve seen them incorrectly labelled and even sending the wrong trophies. This paranoia comes from my first event in Ireland 2017. We had over 45 people competing, it was a hard day for all of us. After the competition
and conference we were preparing prizes, packing them up and the worst thing happened. All the plaques were the same: 1st place Classic Eyelash Extension, Expert category. The first thought in my head was, “OMG I will die…” I felt completely out of control, I was crying, and had only one question, “What do I do?” My amazing speakers and judges worked with me as a team to find a way to make nice, correct labels. We worked on it until 5am fixing the problem and we had to be up at 7am. This is my main task this morning, I will make sure that all my trophies are correct and there are no mistakes, then I will answer all my emails. Usually in the emails you find all the same
questions, which you have already answered a hundred times. When you are organizing events like this you must be emotionally resilient and have patience, because otherwise you burn out and your event ends up burning out too.
Afternoon There is probably time for lunch right now, the morning passed so quickly that I haven’t noticed it. I give in and get lunch before getting stuck in to all my other work. I have few meetings for the event venue to decide some of the options they have for setting up the event space. I want it to be fancy, comfortable with loads of space and lovely rooms, so I hope I will find something. Before I go I have to make sure that all the certificates and name tags are done. They have to be perfect; no spelling or grammar mistakes and beautiful design. I want to be sure about the quality of it before I print it. With everything checked I can give the certificates to my team with the list of the names, to write them. Mistakes can happen when writing the names, or the dates because we are in the rush and want everything to be ready in plenty of time. Some attendees have to leave early so it’s better to prepare these things as early as possible to make sure there are no mistakes. So now let’s go to the town and find the best venue for the event. Over the years I have had all kinds of problem crop up in my venues from broken microphones to bad food. You can trust your venue as much as you like, but be sure to discuss every single detail, and get everything in writing. There will always be mistakes made, but you will learn from these and never make them again.
Once the venue is booked, it’s time to go back home and finish emails, find a DJ, an event host, and think about the food and other parts of event.
Evening I am home in the bed, but on my laptop. Answering more emails. Finally found event DJ, host, photographer, and video team. I have to order some banners, organise massage couches, trolleys, lamps and find people who will deliver them to the venue. This is going to be an unforgettable 3 days of my life. I want it to be beautiful. There are a few more things left to do tonight; find a florist who can make nice decorations from flowers, balloons, candles and make sure all my staff understood what they need to do on the event day. All judging sheets, programme and
translators must be ready. I must check all presentations and make sure all of them are working, and we won’t have any mistakes. I think my evening will finish, as usual, around 4 or 5am. There is never enough time for everything. Sometimes I feel that organising of lash events feels like you are organising your wedding again. You are stressed, you want to make everything perfect and professional, but you are in panic all the time that something can happen and all attendees will be disappointed. You need to think about yourself too, but all that is in your head is EVENT! You forget about your family time, rest, food… it just takes a lot of time. Organising a championship or conference is a big responsibility, you must love what you do, and you must understand what you do.
My head is so full of ideas it feels like I am going crazy. I love having and attending events, but it takes so much time and energy from you but there is only one chance to get everyone together in one place, a couple times per year, and have an educational, unforgettable, fun time. What I love about these events is that you meet so many amazing new people, potential business partners, mentors, friends. Lash events gives you a chance to promote yourself and motivate you to move forward and be more successful.
Lash Inc. Ireland - 4
with Michelle Meredith Rath by Sarah Johnson Angel Inspired Lashes
I had the opportunity to speak with the renowned Michelle Meredith Rath, of Sinful Lashes fame, on board the LashYacht in London in May. It was incredible to be able to pick the brains of this amazing Lash Icon and hear some of her insight into the industry. Whenever you doubted yourself or felt like giving up, what is the one thought that kept you going and working towards where you are today? This happens a lot. There are still moments when that old voice in my head says, “you’re not smart enough”, etc. I try to just shut it up take the first step and start running towards that next goal. Just take the first step and the rest seems to follow. Who is your inspiration? My mom and my sisters. I am so grateful that I come from a family of strong independent women who believe they can achieve their goals. Thank you to all the fearless women who give us all courage to go after our dreams. If you weren’t involved in the lash world, what would your chosen career be now? I can’t imagine doing anything else. I knew after my first lash class many years ago that this is what I was meant to do. I love everything about this industry. My favourite part is the friendships I have formed with other artists from all over the world. Women who in theory should be my competitor, have become dear friends.
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What advice would you give to someone who is just starting out in the lash industry? Two things. Practice, practice and more practice. This is not a skill someone is born with, you become great after hours and hours of dedication to honing your skills. Get a website. It is the single most important part of running your business. Some of the most successful artists are not necessarily the most talented but the best marketers. What is your weakness when spending money on lash stuff? (Mine is coloured lashes) Tweezers. I literally have a personal collection of about 200. And I only use 4 -5. But I can’t seem to part with them, just in case I may need one of them. They are everywhere. What’s your top lash tip? Take a styling class. I see a lot of styling mistakes, for example many stylists still do a traditional cat eye, which looks good on no one. Understanding eye and face shape it key. Put the right shape on a client that lifts and opens the eye and she will be a client for life.
If you could have a set of lashes done by another lash artist, who would it be and why? I have some of the most talented artists in the industry, so I will take any one of them. The diﬃculty is having one of them fit me in for a fill. If you could change one thing in the lash industry what would it be? The sale of real mink lashes. It is such an unnecessary cruelty. There is no need for an animal to suffer so a woman can wear its fur on her eyes for a few weeks. Kindness is one of our most beautiful attributes. what’s your favourite part of being a lash artist/trainer/judge? I love all aspects of my job but the most rewarding for me is training other artists. I love seeing in them the same passion I still feel for this industry and knowing that by sharing what I love I can give them a path to a lucrative and fulfilling career. Finally, a little fun question; If you were an animal, what animal would you be and why? I would be my Pomeranian Delilah. This tiny girl knows how to be a boss without hesitation!
Behind The Scenes:
Hosted by The Eyelash Emporium, Lash Festival started in 2012 and is a competition designed to celebrate the world’s biggest lash artists. Lash Festival has grown year on year and is now the biggest online lash competition in the world. It is open to all qualified eyelash extension technicians – European and International.
scenes to update the website, create the social media content and work on offline promotion to tell lash artists far and wide all about the competition.
a lot more than the physical prize. Many who have entered have gone on to open their own training academy or become brand ambassadors for lash brands around the globe.
The competition kicks off officially on October 1st each year. It is advised that entrants check entry criteria and rules before submitting their entries online.
What does the future of Lash Festival hold?
Kick-off of the competition
This year the team at The Eyelash Emporium are looking at how best to make the competition bigger and better.
Each year the team at The Eyelash Emporium get together in July to decide on the categories for entry. Categories are usually chosen through current lash trends and industry innovations. Once categories are decided it’s time to invite a whole host of lash gurus to be judges. When selecting judges – it is important get the right mix of long-running industry names and up-coming master lash artists in front of the entries.
After all initial entries have been submitted they are screened by a panel of educators to ensure they meet essential safety criteria. After this process, entries are submitted to the judges for shortlisting – each entry is scored out of 10 for different criteria. The top entries are then announced and put forward for public vote. This is the time that finalists need to rally around and get lash fans from around the globe to support and give their vote. Winners are then announced, and prizes sent out.
Amber Ivison, The Eyelash Emporium Education Manager says; “We have really enjoyed seeing the best of the best competing in Lash Festival. Each year we’re still excited to see what the entries for Lash Festival will bring. We think connecting the world’s lash artists and sharing their work will help to raise standards and spur us all on to be the best that we can be”.
After judges have been selected, all the marketing work goes on behind the
For many who have won, the title of Lash Festival Winner or finalist means
So, what goes on behind the scenes?
Lash Festival 2018 will kick off on 1st October 2018, for more information visit festival. eyelashemporium.com
Lash Inc. Ireland - 6
by Melanie Doyle
Over the past few months since the last issue I have been extra busy attending two of the makeup artist trade shows which are both in London. I first attended the UMAE show which was this year at a Novotel Hotel in central London close to Hammersmith, a definite improvement of venue from the previous years. The show had a great vibe and atmosphere, I really enjoyed the educational side of it and the classes that was on over the two days of the show where very good indeed, it was great to see lots of old friends in the hotel bar on the evening, I would highly recommend this show if you are considering a career in makeup artistry alongside your beauty or lash business. The other show I attended was the IMATs show which was totally amazing with lots of atmosphere buzzing around the place, I really enjoyed the professional only night which was on the Friday as you could shop with ease and lots of special offers was on such as bigger discounts on products, many of the movies makeup artists was there, but the one in particular that stood out for me was an English prosthetics makeup artist Duncan Jarman who did the makeup and prosthetics for the film ‘The Revenant’ with Leonardo DiCaprio. I was also lucky enough to get my picture taken with Chris Hickson who is the artist double for Leonardo DiCaprio and has worked on many films alongside the actor and has sat in for makeup tests for him, what an interesting job he has and he was very easy on the eye! At the IMATS there was a great makeup artist Vincent Demonfreidon the Love Makeup stand and it was also great to catch up with Mr Dashbo who has launched his own range of special effects makeup. Both shows I would highly recommend, IMATS definitely has more of a commercial feel to the actual room with the makeup stands even with many lash stands there this year, however you only need to step away to the side rooms to find the artists or the two main stages
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which was all full of wonderful and interesting speakers. I also managed to work at the Beauty UK Exhibition for the makeup brand and team ‘Pierre Rene’, it was a very busy show indeed, with lots of celebrities coming to the stand to have make overs. I also managed to work alongside the wonderful Alyn Waterman who is personal makeup artist to Joan Collins, as he was at the show making Gemma Oaten feel special as she was speaking on stage about charity SEED and how eating disorders can greatly affect young women and men. We also had a visit from Josie Gibson and Alison Hammond who both loved their Pierre Rene products.
Magnitone Vibra-Sonic Vibra-Sonic™ 3-in-1 Skincare Brush deep-cleanses tones, exfoliates and buffs skin. With 3 modes; face, body and feet and 3 heads, skin is left beautifully conditioned, from head-to-toe. I decided to review the Magnitone 3 in 1 as I was looking for something that would help to slow down the ageing process, I have looked at other methods such as chemical peels and Botox but this was not the road I wanted to go down so I decided to give this device a try and see what happens, by keeping a
Above: The Magnitone 3-in-1 £130.00
log on my skin each day after use and any comments that I got from other people during this time about my skin or how I looked. Magnitone say guaranteed results in 30 days or your money back, which I think is pretty good especially given the cost of the product which has a retail price of £130.00. The facial that I normally have at my local beauty salon is £75.00, which I did see results with but after a few days my skin never looked as fresh as the day of the facial. The amazing thing I noticed with using the Magnitone was that my skin looked fresh all of the time because I was using it morning and night. I got the 3-in-1 device which also has a body setting and a foot setting. I tried both settings and did really see a big difference in the dry skin on my heels and my elbows, so it was worth it for the extra cost as it means that I will not have to have as many pedicures now as I can keep on top of the dry skin myself at home.
Honestly I think the Magnitone is amazing and every woman should have one, the difference it makes to your skin’s look and texture is immense, I noticed enlarged pores was quite a lot smaller and the fine lines on my forehead and around my eyes was definitely diminished and best of all I noticed a big improvement in my jaw line and the lines at the side of the nose and mouth, nothing else has really had an impact on this part of my face but after just a few days I could see a noticed improvement in the tone of these areas.
Melanie has over 23 years of experience in the industry of beauty therapy and makeup artistry. Her first makeup artistry book ‘MelVicMakeup Artistry’ is about to be published.
Above: Melanie with Josie Gibson
Above Right: Vincent and model at IMATS
Right: The Magnitone 3-in-1 £130.00
Lash Inc. Ireland - 8
A Day In The Life of A
Fantasy Lash Artist by Cindy Nicholls
Usually I see a competition advertised and if the theme inspires me and ideas pop into my head straight away, I will place booking with the competition. I will give myself 2-3 months, which sounds a long time, but I lash full time, so my lash art time is in those moments a client cancels last minute. From then on, I pretty much eat, dream and sleep about ideas for the competition. I will do my research and print off pictures that will have an element in them that inspires me. I never copy someone else’s work, I always try to keep my ideas original. I decide on my colours, then I attack the internet, looking for cheapest deals on items I want to use. I have generally to date used clothing as a base and then decorate it, to make it unique to me and my competition.
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I start to put shout outs on social medialocal model pages and select a model that will also suit my theme. (You don’t want a snow queen with a glowing tan) so I select my model carefully. I have been let down by models at the last minute, so I ensure they are kept up to date with the theme and buy the clothing to fit them. I have a mannequin in my studio, I will dress her up in my ‘base’ clothing and customise it from there to my theme. I
Above: The finished result
Right: The attention to detail is startling
will buy all sorts of materials, textures, objects that suit my vision. I will never stop thinking about my project, when I’m out shopping, I’m always looking for things. I seriously have a hoarding problem. I will buy way more than I ever need. I will keep looking at my mannequin and change or add things, I will go by client’s reactions as to whether I get the WOW! Then I know I’m nearly there. I take a picture of my mannequin and send to my model, so she can see what she is wearing and that she is okay with it. On the day I go and collect my model, I give her lunch of her choice ordered prior, I have also a range of drinks here. I’m trying get her as relaxed as possible. Because it’s going to be a long day. I set myself up lay out the clothing, make up so it all ready to use when the time comes and I’m not searching for bits.
Above and Right: From start to finish, everything is done to the highest level.
To start I do the base lashes in the colour and style I chose, then I will do the makeup and hair. I’ll do the lash decorations that I prepared in advance and I will add extra touches till I’m satisfied or exhausted, then I help my model into the costume. Get the photos done. I sometimes ask a photographer to help me, but I mostly do my own photo shoot. When I think I have the shots I need, I then have to undress my model, remove make up and lashes. This can be an exhausting 10hr day! I then drop my model home. I can’t wait to look through the images getting my final 5-10 shots and asking family and friends which pictures they like, to help me decide which ones to enter. I usually leave the clean up till the day after. I manage to get in chaotic mess at the end of the day. I never start a project wanting to win, I just want to love the end image. From my first lash art in 2015 I feel I get better with each one. Make sure you get your score sheet, so you know where you lost points and what you need to get better at for the next one!
Right: Picking the right model and dressing the mannequin
Lash Inc. Ireland - 10
A to Z
Competitions from by Marina Litvinova
Entering and competing in competitions is like riding a rollercoaster!! You start off slowly, make one quick turn, go slow again, next turn is sharper, you go down and up, speed up and drop, twist before going up again.
Everyone may be experiencing it differently, but for me it all starts the second I press “pay for nominations”. I feel happy that I’ve entered to pursue my dreams further, scared that I’m not going to be good enough, excited that I get to go to a big event abroad to do what I love, surrounded by my lash idols, worried about how will my day go, can I afford it or am I ready for it... all at once. A massive mix of emotions, to the point where I start feeling a little sick in my stomach, So I end up tossing and turning that night and get little to no sleep at all. I’m like a little stress ball when it comes to competitions.
Next morning I wake up thinking “You can do this!! You have learned every day, done several courses, you are going to smash it!” Very determined. And you know, that is my favourite week of them all. I’m all excited, positive, paying attention to every lash, my work is flawless on all my clients. If only I could do it same at competition I will fly through it, I think to myself.
The second week, for me, is the most annoying week ever. I have a different wave of emotions. Excitement has passed, now I have a “worry and panic” week. This is a week when I make mistakes and lose it. No better explanation for it. I see every flaw in my work, and even when I try to fix it at next client it doesn’t look right, the next day I try to do it again and it just doesn’t work. Why did I enter!!! This goes on for about a week or two.
Reading through rules and criteria of competition, I need to start planning my budget, booking flights, accommodation, search for the right model, try to organise childcare for the days I will be away. I can only do one thing at the time.
Finding a perfect-for-me model is another task. From experience I
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gotta find “the one” that will help me win. One that has enough lashes for me to cover in the time I will be given on the day. She gotta have good eye shape, good lashes, beautiful and cheerful. End of the day she will be representing my work! It is probably the most stressful task I gotta deal with. Finding a person who meets my needs, who is willing to get days off work and travel with me. Even after you find the perfect model, god forbid her circumstances change and she needs to cancel. That has happened twice before; stress overload.
Closer to competition I usually get back to my model to start planning the styling, type of lashes I need to use, scan her eyelashes in and out. Lots and lots of pictures from all angles. It is probably 10x times easier if you have a model who lives locally. But, so far, I have trusted only 3 girls to be my model, and they are in UK. One of them used to be 2 hours’ drive away from my town but moved to London recently. So, lots and lots of messaging and mini photo shoots for me to know her eye shape and eyelashes from each side.
All good. I feel good and relaxed. Too relaxed. Why am I so relaxed so close to competition week? But let’s make orders for all essentials, products and tools I will need. I do like to keep everything new and fresh.
After my stressful few weeks, and all the pep talk from my girls I start to breathe as I work, trying to let go of the stress and worry and try focus on my work, one thing at the time to perfect it. Still feeling totally not ready for competition. (Top secret) Somewhere in between all those weeks there is a day when I decide to snoop on the girls who may have entered that competition. As if I didn’t go through enough worry already! I do like to make it easy for myself, don’t I?
As the weeks pass, I let go of the worry a bit at a time. At this point I would be best to have my model arranged, flights booked, child minder organised, and accommodation all booked too. Most important tasks are finally ticked off. It is happening! I’m all set.
I work away on my clients, searching for mistakes I need to pay more attention to at same time. All seem to go smoothly. I’m riding on a “calm wave”. Girls asking how I am, if I feel ready, wishing me all the luck I need and telling me that I will do great. Do I feel ready? Of course not.
And finally it comes to me. The worrying is back. Usually 2 or 3 days before the big day. All confirmations gotta be checked, everything needs to be packed, double checked. Make sure I have everything that I will need and everything that I might need. Always the night before I leave, I read through all the notes from all the courses I have done. Get my thoughts together. Get in a zone. “You’ve got this! Gotta smash it! You didn’t enter for experience! You have entered to win!” That is the night I can never sleep. Mix of emotions, sick feeling in my stomach will be at me non-stop!
Today is the day!!! Woohoo. The travel to airport and the flight are so tiring. The time drags but at same time it flies so fast. Just like my confidence. Goes from “I can do this!” to “I’m so going to lose” to “At least you get a chance to have fun”. Non-stop. Like a heartbeat. All the way until I arrive to the hotel. Can you see it being tiring? Trust me it is.
Meeting with my model. I’m doing my best to interact with her as normal, while all I do in my mind is scan her eyelashes, eye shape, eye colour, skin tone, hair colour again . Can’t
help it. Gotta be done. I usually get to meet someone I know from biggest lash groups. We laugh and chat, maybe grab something to eat or drink, which does help to relax my mind a little.
But not for too long. Registration time. Need to remember to breathe.
The doors are opened. Girls running in. For those 3 seconds I scan the room and pick the bed I want to use! Is there air con, is it by the window, does it have room for legs, type of chairs etc... If I’m lucky to get one I want, of course. If not, I gotta make the best out of what I get. Time to prepare everything I need for easy reach. And simply try to block my mind from everything I don’t need to think about for next 3-4hrs.
Start. With deep breaths, I gather my thoughts and think calmly of all the steps I need to do. Pads on. The mapping options I’ve been drawing over and over have to be chosen and drawn on to the pads. Prime the lashes, check tweezers. And start. The first 20 minutes are the worst, I can’t lie about it. Your hands shake, I have to figure out what glue was working best, even reapply the lashes because one glue didn’t work well, or my attachment wasn’t the best. My focus has to be at 100%, and nerves tucked inside. Step by step, one lash at the time and carry on. Those 3-4hrs just fly! They are the fastest hours of my life! Before you realise, it is a final “30 minutes left” call. This time is usually reserved for checking over your work. But I go on until full coverage is done, if I can, if not I do my best to make it even and leave last few minutes to check the lashes quickly before letting my model go. Most of the time I don’t get to see the lashes, if I did well or not, my model has to leave.
Judging time. Between one and a half and two hours. Gosh why does this time always goes slow?! At this time, I always judge how I have done. Once, at Lash Battle only, I was feeling good, I felt confident, I felt like I had the time to do everything right. Yet at another competition I went to, I left to go back to my hotel room and cry. I was disappointed because I didn’t feel I had done my best, I couldn’t let go of all my worries and keep my focus on point. I was shattered. I wished I could redo it all. I was angry at myself that all my months of preparation were wasted,
and I lost. Whatever the feeling I leave competition room with, I still gotta go and wait for my model to come back. Hopes are always there.
The feedback from my model. Gosh, another breath stopping moment. At this moment I get to hear if I did good or not. Whether it’s good or bad, how good or bad will it be? Is it good enough to get a place? Can’t know until results time.
I can’t keep my mind from overthinking things at this stage. It has been working overtime for so long. So, it is time to let go of what’s been done, have fun and make memories. Get together with the girls, grab something to eat, chat, and laugh! It’s always amazes me how well us lash sisters can get on at events like these. We always get something to talk about as if we have known each other for years. It’s amazing!
Depending on the event, some competitions organise a hall for all participants where we get to have a drinks reception, or even have a dress code for result night that is followed by a fabulous dinner and after party. Before results being announced there could be a little performance or a show. This part of the trip is the best. It all looks magical. I start to love my career even more. Because how amazing is it? You get to work hard in your house or a salon, attend to these amazing events and have a time of your life! You do a bit of work, you learn, you socialise, you get to meet biggest lash idols and talk to them in person, enjoy and have fun all at the same time! Simply the best!
Before results time, I usually feel so relaxed, almost not caring about where have I placed, if I have. I have made memories and had a great experience. That’s a lie, I would be packing up my lashes and quitting if I lost.
Funny though I always had to book my flights back for that same night, which resulted in missing the announcement. It was my escape, because it is a scary moment to hear the results. I couldn’t stand it. I was going to leave right before lash battle results, but had my mind changed and booked the first available flight the next day. Did I regret it? Absolutely not! The cost of missed flight plus new
flight was so worth it. It was the best decision I’ve ever made. I got to collect my 10 trophies in person. Just from one competition! I couldn’t believe I had done that well and was so thankful to my girls for changing my mind. On competition in Amsterdam, I had to do same, book the flights the same night. I did have time to be present for about 2hrs of results. At that time I was checking for morning flights just in case, and if I could organise a child minder for an extra day. Which didn’t work out, and I had to leave the hotel before I got to hear the results for my level and nomination. It was upsetting needing to leave. All competitions I have entered so far were so well organised and so much planned for the afters. I didn’t want to leave without getting to know what really happens “after the sun goes down”. When all the fun begins. So, don’t ever leave early after competitions! Stay and enjoy the rest of your time away from home! If you can, book an extra day to take a chance to discover the city you have travelled to. I haven’t had an opportunity to do so and it is sad to not be able to walk around the city or visit places in a new country.
I did get a call the minute I landed with shocking news of getting a place on competition! After all that worry and crying in my hotel room, somehow I have done it!! And there was me on the plane with my hands down, sulking.
Coming back home with wins from competition is the best reward you can ever have. Recognition, shiny trophies and memories! All that hard work in last few months pays off. I can exhale and relax at last with a big smile on my face and great story to tell. I don’t need to stress or worry anymore, work at ease, love my work even more! That feeling lasts for months and months.
Roller coaster comes to an end at last with a feeling “Yes, that was awesome!”
And then you click “pay for nominations” And so it begins again…
Lash Inc. Ireland - 12
A Day (or Two) in The Life of A
by Martina Kallos
When you think about lash judges, it all sounds so fancy and glamorous, right? Things aren’t always the way they seem. It’s an honour and a privilege to be given the title and to be recognised by the lash community as a judge. It brings responsibility together with having fun. It brings you new friends and experience. But, glamorous... I wouldn’t quite call it that. So, this is how the days go…
Day 1 0600 – Wake Up Kiss my kids and husband goodbye while they sleep and catch a taxi to the airport. If I am lucky I will get a direct flight that will not cost me a fortune. Sometimes, the organiser covers the flight cost, sometimes covers the hotel, sometimes nothing and sometimes everything. Sometimes you just do what you love and for the lash colleagues that you love, so you don’t ask for any money. No, we don’t earn millions as everybody thinks(unfortunately)
1300 – Arrive at the Hotel Usually, all the judges come at different times, so this time, none of my colleagues arrived and sightseeing by myself doesn’t sound attractive. Anyway, I am tired and so behind in my work. So, most of the time I stay in the room and catch up. Email, messages, students, presentations... there’s always tons of work and this is a great opportunity to order some room service and work in peace.
1900 - Meetup The time passed quickly, I haven’t finished everything I started, but there’s judges meeting in the restaurant and I have to be on time. This is the time when we relax, and just enjoy without stress and as we don’t see each other that often, it lasts a little longer than it
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should. Sometime after midnight I get to sleep!
Day 2 0800 - Breakfast 1000 - Judges’ briefing. Going through criteria and rules we must follow. At the briefing we find out what criteria exactly will a judge get. We are all praying not to get the stickies...the most difficult criteria. Lasts the longest and usually with the worst points. “Stickie judge” is always the “bad judge”. Nobody wants that. We all wanna give great points and we want everybody to do a great job. This time I was lucky. I got styling and general look; Nice, non-technical criteria, I like it.
1100 - Judging time. The models are going through our hands...first, second, fifth, twentythird, thirty-fourth… It lasts a long time. I am trying to pick my favourite work, to give somebody my special prize. It’s so hard. I am trying to be fair and decide by following the same criteria. One is beautiful. The other one was better. Great lashes-bad styling. Great styling-bad fans. Beautiful eyesbad styling. I hate when I must pick just one. And the constant struggle in my head, comparing different people and different eyes. I will take a lot of pictures, later I will decide, because after almost 3 hours, my ability of deciding is not that sharp anymore. Finally the last model. Judges are tired, we need a break and food. I’m starving.
1400 - Food Grab some food, quickly, because we have another round of judging in an hour.
1500 – More Judging This time I got stickies. Well, somebody has to do it… 1 sticky, check. 2 stickies, check. 10 stickies, check! (Lord, help me...my eyes will explode) After all the judges are done, I am still counting, because those little m*****f****rs are everywhere, hiding, trying to look like a normal lash. But, they can’t run, because my tweezers are ruthless...sorry girls, this is just unacceptable, I have to count each and every one of them. Points are going from plus to minus, but that’s just like that. Next time, this will help to be better. Three hours later...it’s done! Getting back to the room. Crashing the bed, just for a quick. Picking my favourite work from the pictures I took, but still cannot decide between 2 models. Hmmm, I will do that later. Getting ready, taking some fancy dress and high heels, putting some make up, getting a glass of prosecco just to wake up a little. My ankles are swollen, and my feet hurt. But, suck it in and go and have fun. And make the winners happy.
2000 - Award Gala. And NOW we see glamour. We see beautiful dresses and beautiful girls, hiding their tired faces behind few layers of foundation. Oh, damn, I still haven’t decided about my special prize. Scrolling through my phone and finally deciding. And then hoping that it’s not one of my students or friends because then the “talking” will start and it would make the organiser look bad. That’s just the risk, you can’t help it because you don’t know it.
Going back to glamorous part. It looks like that, definitely. But that’s just for a few hours, just to get out of our ordinary casual/working clothes. It’s just a quick getaway to the ballroom full of beautiful girls who will get loads of prizes, trophies. The winners will feel like they are on top of the world because this is their moment. This is one of the highlights of their lash careers. This is THE moment. We dance, we laugh, we take pictures, we post them to social networks. That’s the glamour you see. 2-3 hours later, we are sitting in the lobby dead tired, because this day is so long. With our high heels in hands, looking nothing like glamorous. I managed to have few good chats with my fellow judges, caught few laughs, it was short but sweet. By the time I go to bed it’s usually way after midnight. Or better say, early in the morning! Sleeping time is short as I am catching the earlier flight. It’s the weekend and I need to get back home as fast as I can to spend some free time with my family. My kids already know the way to the airport. They are coming to pick me up every time I return from my travels. Buying some candy at the duty free, finishing the work on my laptop and finally coming home. So, you might imagine the life of a Lash Judge to be glamorous. I would say it’s crazy, hectic, exciting, and fun... Sometimes I am not sure whether I am coming or going. Sometimes I don’t remember which airport I am in, but it’s worth it. Thank you, Lash Gods, for this opportunity, it’s definitely an adventure!
Lash Inc. Ireland - 14
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Lashes - 16
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To Enhance Your Social Media by Michelle Meredith-Rath Lash Inc. Senior Journalist Sinful Lashes Keeping your social media fresh and crisp is no mean feat. One way which worked well for me is to create art to celebrate the things that you and your followers are passionate about. You could use various themes such as holidays, festivals, social issues, or even just celebrate the season - the possibilities are endless. Colourful, themed art keeps your followers engaged, and can also bring a whole new clientele through your doors â€“ people love pictures. Summer is my favourite time of the year, so sunshine is the theme of this
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set. I have used brown and gold lashes to bring out the gold flecks in this clientâ€™s eyes. Every June, the LGBT+ community comes together across the world to celebrate Pride Month. This community is near and dear to my heart, so I have created a rainbow set to show my support.
Love is Love.
Above and top right; LGBT+ rainbow lashes.
Right: Summer sunshine lashes.
Left: Rainbow lash mapping
Right: Summer lash mapping
Bottom: Summer sunshine lashes.
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Love Themor Hate Them?
by Hanna Putjato
Lash Inc. Senior Journalist CEO, London Lash Pro
The application of eyepatches can sometimes be tricky. Whether you are an experienced lash technician or a complete beginner, you should always follow these simple rules: ĵĵ
Use protein remover pads to wipe the eye area from any oils to ensure patches stick to the skin well. Eyepatches will not stick to oily skin properly.
Use one pair of eyepatches per client and dispose them after the use
Apply the eyepatches 1-2 mm below the waterline and cover the bottom lashes
Adjust the eyepatches after your client has closed her eyes and secure the placement of patches with micropore tape if needed
If any baby lashes pop out, cover them with micropore tape
But even if you follow all eyepatch application rules, you can still struggle sometimes. Problem 1: Client’s bottom lashes are so strong and springy that they are popping out of the eyepatches Solution: place the eyepatches under the bottom Lashes and apply micropore tape on the top - all natural lashes will be “sandwiched” between the tape and eyepatches and will stay in place until the end of the treatment. Please make sure you stick the micropore tape to the back of the hand first, so it becomes less sticky. Otherwise you might find difficult to remove the tape after the treatment.
Problem 2: You have placed the eyepatches and they now look very comfortable for you and you are ready to start the lash application. Shortly after you start the treatment, your clients eyes start watering. Solution: Before you start the treatment, lift the top eyelid up and check that the eyepatches are not touching your client’s eyes or the waterline. If eyepatches are touching the eyeball or the waterline, then it may irritate your client’s eyes, causing them to water and resulting with redness at the end of the treatment. Problem 3: The gel always plumps out and sticks to your client’s eyes Solution: This is the after effect of the eyepatches applied too close your client’s eyes - it will scratch the eye inside. Make sure you check that the eyepatches are not touching the eyeballs of your client by lifting up the eyelid before starting the application. Problem 4: You can’t see the lashes in the outer corner as they are bent under the eyepatches Solution: In order to get the lashes out from underneath the eyepatch, simply peel the patches up and move them down without pulling the eyelid down. You can also use the help of tweezers to gently pull the lashes out from under the eyepatch.
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Problem 1: springybottom lashes
Problem 2: Eyes watering
Problem 3: Gel plumping out
Problem 4: Corner lashes hiding.
Featured Lash Artist - A nia Pirozzi Lashes - 22
Lash Yacht 2019
2D - 6D Mixed Volume Experts
2D - 3D Brown Lashes
Mihaela Oana Vlasin
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Classic Lashes Beginners
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Reader G allery
Alina Zvirble 25 - Lashes
Charity De Guzman
Nicole Schwegler Lashes - 26
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Daria Popovic Lashes - 28
Natasha Gallier 29 - Lashes
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by Ravi Sagoo Men's Style Editor
I’ve just had my first brush with the International Lash Industry as this year’s host for The Lash Events UK Conference 2018. Similar to the ‘debutante’ culture across many societies where the ball gown takes centre stage, I too felt that my attire should make a ‘lashing’ impact, and those of you in attendance may have noticed I donned my ‘millennial’ style kilt. I did so for many reasons, but in the main to celebrate our International Editor Louise Tierney’s Scottish Roots in this truly global industry. I first met Louise a few years ago at our former alma mater, Glasgow Caledonian University, where we were both invited to speak about our career journey. I hail from a presenter/journalist background with the BBC, and it was the first time I had come across the Lash Industry – bar the time I bought some strip lashes for Halloween as I tried to pull off a Bollywood look! What sparked my interest into this ‘alien’ industry is how Louise grew her business and brand from Glasgow, my home city. I remember Louise talking passionately about the ideas that came
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Above: Lash Lift results
I energised this word. In our career path we are not guaranteed instant success and we will all fail or have challenges at some stage. Some of these challenges take place away from our office and work; from health issues, to relationships, love and bereavement.
to her whilst sitting on a train. This led her acting upon her ideas right there and then via her laptop. She energised me away from the ‘media bubble’ which us luvvies so often tend to vacuum ourselves in.
It is imperative to allow ourselves time, space and balance. The point I was making to the students in attendance was to embrace such times in one’s career and use it as fuel, be it a rejection letter or email, and I took copies of my own rejection letters and emails to show the students.
I too spoke about my career path, across Radio and Television and simply offered an honest and brutal account of my career to date. I coupled this with some open and honest sub narratives from life’s journey, and I candidly spoke about my success, what inspired me, and the ‘F’ word.
After meeting Louise at this event, we met up for coffee (and cake!) in Glasgow and she suggested I could host one of her events in the future, explaining the foundations behind the UK Lash Conference and what it would entail.
I was still somewhat clueless at this stage, but signed up immediately, it’s the extrovert within me.
Broadcasting conveys the importance of networking at such events and conferences. Being a natural talker and extrovert I find networking and breaking the ice easy. I appreciate for others this may not be the case; of course I get nervous, but I use my platform as a Host/Presenter (and my Kilt!) to shield such nerves and turn it on its head, making it work for me. If Louise and I hadn’t networked, the chances are I would never have had the opportunity to work in the lash industry. In my experience nobody is that important that they won’t speak to you or give you some time at such an event, regardless of what industry you are in. Never be afraid to approach industry leaders, mentors or a brand/company you are trying to connect with. If I hadn’t employed a ‘gallus’ (to use a good Glaswegian word) attitude I would be working behind the scenes in the media as opposed to being on air. Another reason I wore my Kilt at UK Lash Events 2018 was it simply draws an audience’s attention and people engage with me over it. So wear something that you feel confident in to express your own unique energy and style. If you are a naturally shy person and find the networking side somewhat challenging, drop an email to the person or contact you are trying to connect with beforehand. A simple introduction and request a quick five minutes of their time at the conference. People are generally nice (well most of the time!) and respond, sometimes not immediately but eventually. Networking is essential as a business tool but is doesn’t stop there; you can make some genuine and lasting
Above: Ravi shows off his new lashes
friendships. I’m lucky to say that Louise and I became colleagues as result of our business networking; not only do we engage on ideas around the lash industry (as I take up the mantle of Men’s Style Editor for Lash Inc. International), we are also firm friends. Not quite sure how our Editor in Chief might edit that last line I have just written!
Below: The Scottish sun bringing out the best in Ravi's new look
Onto the actual UK Lash Events 2018 itself, I write this a few weeks on from the conference in May. I’m raising a cheeky smile to myself as I’m still buzzing from Super Yacht! From preproduction between Glasgow and London, meeting UK Lash Events members for the first time, hosting and engaging with such an amazing array of talented delegates and guest speakers, forging genuine relationships, having very little sleep and sharing a hotel room with our lead designer Andi (who I had only met on the Friday!) to the pace and energy of it all! I found it accelerated me professionally and personally. I’ve learnt a lot from Louise so far about the industry and the learning curve continues. I took a lot away from Guest Speaker talks and engaging with them alongside delegates at the conference. There are many sub narratives and
levels in this industry, and this has only further fuelled my interest to engage some more. With open invites from new friends from Denmark, Sweden, Latvia, USA et al and vice versa including a round or two of Golf on Scotland’s lush courses with Borboleta’s lovely Kimber and Craig planned, my lash journey is set to continue… Just like any method actor worth their salt, I embraced the conference with a Lash Lift. I’ve never been shy to embrace fashion and beauty culture that’s perhaps perceived as more ‘metro’ than ‘hetero’ and I truly felt a million dollars post treatment! I loved the craft, technique and artistry that goes into such a treatment. The look it gave my eyes was uplifting, I felt it accentuated my natural lines and the actual spread of my lashes gave me a lot of confidence. This, coupled with borrowing Louise’s mascara in London, meant I was all set for hosting in London!
I now look forward to my next experience – lash extensions for men!
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Look in the Mirror:
That’s Your Competition by Katie Gross
Lash Inc. Senior Journalist The Lash Artist Box I’ve been in the beauty industry for the past fifteen years, and I like to think I’ve learned a thing or two. I recognise how competitive it can be and how we must stay focused on our goals. Our industry is full of competition. We have competitors amongst local businesses who seem to be constantly engaged in the art of one-up man ship. Our suppliers are competing against each other for our attention with bigger, better, bolder products. You might run a monthly competition within your salon amongst employees, for who can sell the most. This month’s magazine is focused on competitions, so we are going to look at your biggest competition: YOU. Winning requires awareness, discipline, and a willingness to experiment and take risks.
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When you look at your business output, are you happy with the results, or do you have room for improvement? Do you think you are limiting yourself? If you want to succeed in any business, you have to give it 100%. Competing with others in a friendly manner is a great way to build on your strengths and I implore you to step out of your comfort zone and sign up for a competition. The other competitors will push you to achieve, but the only person you should try to better is the person you were yesterday.
Above: Katie, meet Katie.
Why not turn your biggest challenge into a personal competition where winner takes all? After analysing my own business, I decided to work on regular posting to my social media platforms and scheduling the time in my day to do so. I enrolled in an online course, watched tutorials, read books, and took notes on how to make the most of my social media presence. If you find yourself overwhelmed by managing your social media, there are companies who can do this for you, such as Hootsuite, Buffer and Social Oomph. They will post across all the popular platforms and you can include photos of your work, your lash space, your knowledge of the industry, funny stories; the sky is the limit, so
have fun with it. If you aren’t a little different from your competition, you’re in trouble. We’ve all heard the old saying, “Time is money!” This certainly rings true in the lash industry - the quicker we work, the more money we make as we can book more clients in. Is YOUR speed where it needs to be to produce quality work in a certain amount of time? It’s a good idea to work against yourself by timing your lash sets, using the timer on your phone. If you could reduce the time it takes for a full set of lashes by 10% over the course of a week or a month, what would that look like for you? Think about what you could do with that extra time. You could add in another client, work on your social media, or continue to build your lash business.
Above, left and right: Katie Tweezerhands
Below: Take a long hard look in the mirror
What are your retail goals? Retail should be a must, not an option. Retail means more money for you, and can increase your credibility amongst your clients. Research has found that if a guest purchases two retail products from you, there is 60% chance they will return. If that same client purchases just one product, there is a 30% chance she will return, however, if you didn’t talk to her about the product, there is just a 10% chance she will return. The biggest issue people have that prevents them winning is lack of belief in themselves. A belief is a choice, and what you think about you bring about – if you were to replace negative thoughts with positive ones, you will begin to expect and achieve positive outcomes. You are the competition, you set the standard, so let go of your fears, believe in yourself, and go for it! Those who win are those who think they can.
Katie is the Founder of The Lash Artist Box, the Owner of Mode Beauty Therapy and an educator for Bella Lash. @LashArtistBox lashartistbox.com
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Hidden Treasure by Kelly Storer
Editor, Lash Inc. Australasia Owner, Enchanted Spa Being medically challenged, your job options can be very limited with needing flexible hours to work around your own health and well-being. Isabella had been unemployed for around two years and it wasn’t until she got her lashes done for the first time that a light bulb went on in her head. She realised, “If I can’t get what I want with a job, then I’ll create what I want as a job and a potential career” and so her journey of small business and self-discovery begins with the “I Can Attitude”
I Can Attitude ĵĵ
I Can Become My Own Boss
I Can Create My Own Hours
I Can Manage My Home & Health with Flexible Working Options
I Can Create Change, If I Just Ask for It
Isabella completed a professional eyelash extension course with Kelly Storer the owner of Enchanted Spa in Joondalup. Kelly customised the course around Isabella’s requirements, so she could progress at a pace her body could cope with, so instead of two full days they spread the course over four half days. Prior to contacting Enchanted Spa, Isabella had tried contacting many other course operators who were not flexible with their course options. Excited by her new-found passion for lash artistry, Bella went on to complete the advanced Russian Volume Eyelash Extensions course with welcomed modified training options. Not only did Bella discover her passion and artistic flair for eyelash extensions, but she knew she had chosen the right pathway in life. Bella adores the individual attention to detail she can offer her clients and in return they reward her in repeat business.
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Above and right: Isabella
Bella wouldn’t be in this position today, if Kelly didn’t offer a flexible training option at her academy. Compassion, care and flexibility with training and working is all it took for Bella to be employable and invest in her future. Bella operates her business as “Bella’s Lash Lounge” a professional homebased lounge salon for her clients. Bella feels privileged that she gets to personally lash other lash business owners who they entrust to make them look great for their own professional businesses. Enchanted Spa may be Australia’s leading professional Lash Training program, but to us, Kelly is that one in a million special business owners that you don’t come across every day.
Left and bottom: Lash work by Bella's Lash Lounge
A Look at
by Jessika Aude Gautier Lash Inc. Senior Journalist CEO, World Beauty University
I was introduced to eyelash extensions in my early twenties when I was a model for Bikini Village. Their lash artist sat me down on a chair, tilted my head back and started lashing me. The result was absolutely stunning, and I was immediately hooked - how wonderful, lashes looking amazing at all times without any mascara. I had a very lucrative career in food and beverage at the time but lashes always stayed in the back of my mind. I finally decided to get certified, just out of curiosity - who would have known where this would have lead me. I absolutely fell in love with lashing, it is my passion. As a perfectionist, I wanted to know everything there was to know about lashes, so I travelled worldwide to attend master classes and conferences in order to offer my clients the best. I was lashing twelve hours a day, seven days a week. I dedicated every hour of the day to mastering my craft. Testing and experimenting on clients, I played with curls, thicknesses, lengths, textures and colours. My wish was to enhance my client’s natural beauty, without making them look too obvious. I invented my own style when it came to classic, and later on transferred it to Hybrid and Volume. In every single set I made, I wanted it to be the most beautiful in the world, to make my clients look amazing.
Above: Every eye is different. Work the eyes in front of you
I developed my own techniques and lash designs, and soon enough people were asking me to train them and to provide them with lash products.
my multi-coloured Lash Map technique, now taught in all our training centres. It’s important to take the time to create a special set of lashes for a specific client, according to their eye shape, age, style, face, natural lashes, how many layers of lashes they have, etc. Personally, I like to style very intense sets for photo shoots and more natural sets for every day.
I founded Star L ashes and Distributions STAR Lashes, our online store, to provide high-quality products worldwide.
Dare to Be Different! Play around; There are so many styles and different ways to define your work. Most technicians stick to the basics, but you don’t have to follow the trends and do what everybody else is doing in order to be successful.
A few years later, I founded World Beauty University. We now offer services and training in classic lashes, volume lashes, lash lifts, micro blading, threading, sugar wax, scalp micro pigmentation, nails and teeth whitening.
It’s important to personalise your work in order to stand out. Don’t be scared to try different things to find out what you like, what looks good, and what you’re good at.
It has been an amazing journey that took me to Russia, Rome, London, Prague, Paris, Hong Kong, China, Tokyo, Australia, Mexico and many beautiful states in the USA. Every place I went, I made great friends and business opportunities.
Wanting to be like others is far from being the best thing to do. In order to stand out, you need to have your own style, don’t be afraid to be different. If you’re not quite sure how to personalise your style, it would be my pleasure to help.
Styling: I absolutely believe that each client deserves a personalised Lash Map, as we are all unique, so I created
My Advice ĵĵ
Left: Map your work and be creative
Go on as many training sessions as you can
Never say no to an opportunity
Put your heart and soul into your work, you can only succeed.
Ignore bullying and negative people.
Always give 100% of yourself.
Take the time to style and personalise each and every lash set.
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by Stefani Altieri
Lash Inc. Senior Journalist Stella Lash My name is Stefani Altieri. I am an entrepreneur, single mom of an incredible 14-year-old son, four dogs, I live in sunny California and I am the founder of Stella Lash. My life journey has been filled with ups and downs and all arounds, and through it all, what has remained true is my passion for love, wellness, and beauty from within. I am inspired by making a difference in someone else’s life. This year I learned one of the most rewarding life lessons; How to selfheal. Over the past few years, life has been a gigantic roller coaster. My ride has meant changing the way I run my business, moving from to Southern California; losing my number one cheerleader, my dad; helping my son adapt to his new environment; and dealing with my own stress and anxiety. It has not been easy! The fear was setting in all around me. Every person on this planet struggles with some type of fear, and that is what keeps us from moving ahead. We allow ourselves to let fear control our thoughts and emotions. Exorcising that fear can help you
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succeed – if you don’t take that risk, you will never reach your goals. We have to face our fears, look them in the eye and doing that is terrifying. Failure isn’t easy either. Everyone reaches a point in their life where they can either give up or keep fighting. I am a fighter! Throughout the years I have been battled addiction, ADHD, and other complex health issues which all require that I take several different medications. The most rattling experience of my life is when I felt like I was having a heart attack. I called 911 and was rushed to the hospital with my blood pressure
Above: Tranquillity is essential to your health
reading 220/137. It turned out that what I was experiencing was an anxiety attack. Anxiety is scary! I had tingling in my left arm for about a month, starting from the Vegas Trade show in June 2017. Fast forward to the day I called 911, it literally felt like my left breast was being squeezed so hard that it was going to burst - a huge wake up call. At the same time, I moved my business 2,400 miles away, with visions of starting fresh. I didn’t understand how hard it would be to trust the business would continue to grow with the same quality and efficiency as when I was in sole charge. This was change that I wasn’t prepared for. As a result of this, my body started breaking down with stress and anxiety.
Immediately, I developed psoriasis and eczema, hives and rashes appeared up and down the sides of my whole upper torso, and I experienced hot flashes that made me think I must be going through early menopause, one doctor diagnosed this as thyroid dysfunction.
Once I stepped into my strengths, the shift started to happen. I realised that I have the power within myself to change. I changed my mindset from negative to positive and connected with my happy, loving soul, and not only did I start finding bigger and better solutions for my business but I also found it within my personal health.
I couldn’t understand what was happening because just a few months ago, I was finally feeling the happiest and healthiest I’ve ever felt. I thought I had most of it worked out, after all, I was moving to sunny Southern California.
I surrendered to a healthier way of life, starting small, and changed my entire diet. I cut out processed sugars and foods and eliminated the bottle of wine I drank each night.
What I didn’t anticipate, however, was my nervous system responding to the stress from this sudden change, and I had to go back to the drawing board.
Once I had stopped the self-judgement and graced myself with love, then my world opened up in ways beyond my dreams.
This is where my strengths came in - I flourish in finding solutions to problems and am good at testing my limits. I research and experiment to the very last, and this is how I developed my own line. This really works in anything that you do, not just within the Lash Industry.
I started to manifest my visualisations and started to think about what was truly important.
I always research and seek the best quality, unfortunately you have to go through quite a bit of quantity to figure it out where the best quality to be found.
Below: Stefani today
I have spent so much of my life in the beauty industry, developing innovative products, ideas and solutions. We are all broken in some way. I want to make an impact in this industry and help people step into their overall wellness. I want to see them step in their whole beauty, which only comes from within. Nicole Bray is the one person who has made such an amazing positive impact on my journey, helping me tune into my inner self. Nicole is an expert in being mindful and connecting within yourself on a spiritual level. She truly has helped me find my inner Goddess, as she guides me through yoga, meditation, mindful awareness, and spiritually. Together, we have created a Wellness/ Educational three day lash retreat. The retreats will consist of high vibrational foods, lash education, and overall mind, body, soul transformation. “I am super grateful to be working with Stefani and her visions of filling the planet with more Love, Light, and Creativity. Her passion is so inspiring and beautiful to witness. I look forward to working in her retreats. Each one of us feels big and small moments of disconnection to our own inner wisdom. We encounter trauma and miracles throughout our life
that give us opportunity to step into our life force energy to feel the abundant flow of love. When we flourish from the inside out, then anything is possible.” I am working on my biggest collaboration yet with many amazing women: creating a Lash, Love & Life educational retreat. Three days of learning about lashes, love & life with balance and wellness to help grow as individuals and then ultimately as an amazing team. We will be filming our first retreat in July 2018 and a follow up in August 2018, with the first video rolling in early fall. I have a fantastic group of women already onboard and looking to grow this tribe who are on same frequency and speak the same wellness language. In my own search for answers and help, I now do believe I have found my true happiness to life and success. The answer is balance. To be the best version of ourselves we need to take a step back, reflect, and work on healing from within. At the last Hollywood Lash Conference that year, I observed so many amazing women I personally knew, and thought of those amazing women I know, and went on to notice how many of us are not taking care of ourselves, we are running ourselves ragged, putting ourselves last and just what is that doing? We are running on empty; topping up just to get by........if we did this to a car it would stiffen and rust and eventually give up. We need to fuel our bodies and minds with the best quality ingredients we can. We need to work smarter instead of harder. We need mindful balance in our life and we can have it all. Listen to your own body and mind. Turn off the music, the television, your phone and take some time for you. See what happens… These past few years I have seen people in my life diagnosed with cancer and other fatal diseases. Life is way too short and if you don’t take time to enjoy it now, when are you ever going to? Try it… I dare you!
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by Luana Rastelli
Lash Inc Senior Journalist Rastelli Beauty Pro When we start working with eyelash extensions, it's common to feel a little bit lost and unsure of how to achieve that perfect look that we usually see on the internet. Sometimes, the frustration can be so big that people even think of giving up because they think they will never be able to achieve that result. We should always keep in mind that whilst it's important to know how to correctly apply lashes, we must also listen to our sixth sense. The eyelash extension technique is an art and we should know how to make the most of it to express our own unique style. My name is Luana Rastelli, I'm Brazilian and I have been in the beauty industry since 2009. I started doing eyelash extensions five years ago and, after long months of studying and training, I can create and develop unique looks with my own signature. This is how I show my personality, and it helps people trust me as a professional. I always ask my clients their desired look, and use all my existing tools to achieve the best result possible.
how do we avoid these frustrations? Just follow your intuition! Many top professionals are highly recognised today for their innovation and the authenticity of their work. A simple example of this is the ‘hybrid’ technique. If you have not yet tried this technique, you would be surprised by the variety of looks that can be created. Some professionals do not even consider hybrid lashes a technique, but the art of applying extensions shows the creativity of each artist. In today’s market, we have such a variety of curl, length, thickness, colour and design that we can create really unique looks by listening to our sixth sense.
Above and right: Learn, Love, Lash!
learnt the volume technique but don’t yet have the speed or agility they have with their classic application. It is a fabulous way to introduce your clients to volume lashes, and means you can practice fan application regularly without taking hours and hours. Don't let your work become routine each person has a different eye shape, so it is up to you, the professional, to use every possible tool to show your potential and meet their expectations. Allow your sixth sense to speak louder and explore the possibilities for each client individually. Don’t be afraid to take a risk with styling, I'm sure that you'll be amazed by the result. Be creative, invent, and be different!
The finished look, however, is where it can start to really get interesting; when it comes to checking the result, we can find ourselves thinking, “I should have used a different curl” or, “If I had used a smaller size, it would look better”, so
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This is the reason why your client will choose you over another lash artist – you are UNIQUE! I confess that I LOVE the hybrid technique, and see it as an excellent choice for those professionals who have
The first step in becoming a successful person is to believe in yourself.
See you next time! xoxo
The Things We Have
In Common by Nikki Huebner
Lash Inc. Senior Journalist Endure Lash
I find myself, in life, gravitating towards certain people. People who demonstrate kindness, honesty, integrity, compassion; People who are genuine. Relationships grow from finding those people with whom we have plenty in common. And that is exactly how I met the two beautiful people I have the pleasure of talking with today. Now let me introduce to you, Jessi Love and Derek Cockroft, the founders behind, Lash Common! Jessi and Derek, well, they are my 'type of people' and I can’t stress to you enough how successful everyone could be, if we chose to join with 'our people' and support one another. Nikki Huebner: This is such an exciting business venture and I believe this type of business model will change the future for the lash industry as a whole. But first, tell me a little bit about each of you? What’s your beauty industry history? Derek: Jessi (Lash Common's Chief Marketing Officer) is sincerely all about the people and the community she has been building and serving. Her genuine relationships with her clients, employees, and students, is what I first noticed about her as a business leader. When we first discussed serving and improving the current lash world, she let me know that giving back is really the centre of her motivation. Jessi wasn’t just about beauty or good business models. She spoke passionately about turning her attention to the need for a shared quality experience for customers, franchisee’s, and industry professionals. L. Lash Bar and Lash Line were both brands that I found myself attracted to. Her incredible brand marketing focus, all while surrounding herself with amazing people shined bright. And the combined 13 years of experience in the makeup and lash world, most definitely
Right (from top): Jessi Love, Derek Cockroft
helped pave the way for a well- rounded partner. Jessi: Wow, geez, how do I follow that? Derek has red hair and is a little bit of a jerk… LOL Derek: HEY!!!!! Jessi: OK, OK I’ll be serious... I chose to work with Derek, because he brought a different point of view and skills from what I was used to thus far in the makeup and lash industry. His human resources and business operations experience launched interesting conversations between us. These common and compatible conversations lead us to where we are today… the collective relationship creation, Lash Common. Derek coached me on becoming a better leader, and he helped me address issues in a completely different way. Since we started as direct competitors, each of us were cautious at first, but when it came time to make a final decision about moving forward with Lash Common, it was an easy decision. I knew in my heart that we were going to assist in improving so many lash artist lives, and now here I am, being interviewed by Lash Inc. International Magazine, sharing our passion and vision. Derek’s lash experience centres around his ownership of Lash Affair Lounge, his work with NALA, but his ability to lead and strategise, with a genuine undertone, is what truly brings LASH COMMON to its core.
Nikki Huebner has recently taken up the mantle of Lash Common's Vice President, USA East. You can learn more about Lash Common at www.lashcommon.com
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'CET' for Lashing
Ask the Expert: by Ellie Malmin Lash Inc. Senior Journalist Lashologist™
How do I turn a prospect into a loyal, life-long client? Communication, excellent customer service and taking an interest in your client “CET” up for lashes. This is a helpful method which will open communication with your client and provide some insight into their life. C = Client profile/release/consultation E = Examine T= Take pictures and Talk
Consultation This form asks certain questions in order to determine if she has any sensitivity issues. On the back, there is a section to write down her design, and expectations. The form explains the lash growth cycle, and aftercare, such as keeping lashes clean. In addition, you may need an extra box to record the patch test. This form is a guideline to follow and can be changed to accommodate your practice. It is informative to the client, allowing them to feel safe and comfortable knowing that you have their best interest in mind.
Examine Put on gloves, and examine your client’s eyes before you clean them. Clients wearing glitter eye shadow may have microscopic cuts when you remove their makeup. Clean the eyelid and eyelash
taking. While my client is viewing the pictures point out any sensitive areas, and any gaps or cowlicks in her lash line. This is the point where I up-sell by suggesting that volume lash extensions might be a better option for her, and use the pictures to explain why.
area; I like to use a gentle eye makeup remover, then eyelash shampoo and rinse with eye wash. Go through the steps of cleansing, checking for any soreness in the lash line and ask them how they feel. It is important that they know what a cleansed eye feels like compared to the uncleansed. Repeat on the second eye. I have had much success by having my client actively take part in this protocol. They are encouraged to then apply the steps at home and more likely to follow through with caring for their investment.
If you incorporate pictures into your consultation, your client is able to see what we see, and feel safe and comfortable in the knowledge you have their best interest at heart.
Client Profile Sheet Email this to your client to asking them to fill out ahead of time. Do not start consultation prior to having your paperwork filled it out.
Take Photos and Talk
Take a picture of your client from the following angles: Eyes closed, eyes open, side view and birds eye view. I have found that using a white gel pad while taking your pictures helps reveal gaps and cowlicks in the lash line, and makes it easier to measure her eyelashes.
This section allows you to get to know your client, and will give you insight on her present and past experience. If a client has permanent liner you should wait until she has healed. If she has had previous lash extensions, or lash lift, find out about her experience. What did they like or dislike? Did they notice any sensitivity? What product was used, and do they know their previous lash map?
I ask the client to sit up and show her the pictures, actively engaging her in order to feel confident in the steps I am
Tinting - did they experience any sensitivity?
Left: Ellie's own Client Profile Sheet [Click to download]
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Micro needling, Micro dermabrasion, Peels, Botox, and Dysport: Lash extensions can cause sensitivity if applied too soon after these treatments – wait at least two weeks. It is recommended your client does NOT lie flat immediately after injections, nor apply pressure on the area.
Accutane: Wait at least six months after the completion of the medication, as skin is highly sensitive and will easily react, plus the eyes can remain very dry and irritated.
the lashes and along the eyelid margins. Mixed blepharitis is the combination of both anterior and posterior, and if left untreated, it could result in dry eye.
Laser: Depending on the type of laser used, make sure skin is totally healed as it will be more fragile and sensitive
If we suspect blepharitis, we must advise the client to visit her GP, as we are not medically trained and should not diagnose.
Eye surgery: Eyes must be fully healed, and it is good practice to obtain GP consent, adhesive vapour can affect the healing process.
Eczema, Psoriasis, Dermatitis: Clients suffering from any of these are more prone to sensitivity, and adhesive vapours could cause flair up.
Regular eye test: Recommend your client has a simple eye test if she has not had one in the last three years.
Thyroid conditions: Lashes tend to shed more frequently, which means time between infills will be shorter.
Diabetes: Diabetics take longer to heal, may have thinner skin and are likely to be more sensitive.
Sensitive, Watery, or Itchy eyes: This could mean they are not a good candidate for eyelash extensions; examine the lids to see if there is any irritation. Seasonal allergies: They could demonstrate the symptoms above and the adhesive may cause further symptoms, as the immune system is already on high alert. Animal allergies: Some clients are sensitive to animals, and even have pets - this can cause more sensitivity to their eyes. Clients who are prone to sinus infections can be prone to conjunctivitis - make your client aware that blowing their nose and touching their skin can cause infection, it is best not to work on someone with a sinus infection. Light sensitivity: This could be an underlining problem when securing bottom lashes down. Start off with clientsâ€™ eyes closed, slightly but gently open her eye and place the pad on top of her bottom eyelashes. Do not switch your Glamcor on until her eyes are closed. Dr y eye: Clients usually use prescription eye drops that tend to leave a crust on their lashes, and can affect retention. Blepharitis: There are several types; anterior blepharitis is where the base of the eyelashes become inf lamed, posterior blepharitis affects the Meibomian gland behind the base of
Claustrophobia: I have found having them hold something in their hand during the service allows them to remain calm, and it is best to work on one eye at a time. Pregnancy: Is it safe to lash a pregnant woman? You decide after this explanation. When a woman is pregnant, the baby will take all they need from the mother; even if she is taking prenatal vitamins, lash damage can occur. When she is further along in her pregnancy it is dangerous to lie flat for more than 15 to 20 minutes at a time, as the weight of the uterus compresses the aorta and can risk harming the foetus. It is important for her to stay hydrated, and increased pressure on the ladder will also leave her needing to visit the bathroom more often. Discuss this with your client, and let her look forward to having lashes on as soon as she gives birth. It will be a chance for her to be pampered and look more rested and relaxed.
Skins and Eyes: Skin Type can affect lash adhesion and adhesive. Normal: The skin is normal with no problems. Dry: Skin will be thinner and will have a tendency to be dryer when shampooing lashes. Oily: Skin needs to be cleansed properly and a buildup of oil should be removed from
the lashes or the lash extensions will not stay on. Sensitive: It is advisable to use sensitive adhesive and keep a close eye on the skin during service, in case of developing any sensitivity. Products containing glycolic acid/ retinol: These products migrate and thin out the skin making the eye area more sensitive, which means clients are more likely to react to the adhesive. Growth Serums: Tends to increase blood f low causing redness on the skin and means her eyes maybe more sensitive. Ask your client how her eyes are responding to the serum. Previous product reactions: If someone has reacted, they will always react â€“ even sensitive adhesive contains cyanoacrylate. Contact lenses: Lenses should always be removed before treatment, and it is a good idea to provide solution and a lens case. Eye drops: Why are they using eye drops? They may have a prescription, and being treated for glaucoma or even dry eye. Eye drops can affect retention. Medications: Medication can have a negative effect on the integrity of eyelashes, leading to a swifter loss. In addition, it is important to remember that diet and stress may also play a factor in the health and longevity of lash extensions.
Pay Attention Change occurs on a daily basis. It is important that you carry out a consultation each time they return for treatment. Has anything changed in their daily routine, or have there been any changes in medication? While cleansing, have a good look at your clientâ€™s skin, take regular pictures, and create a file under their name. If you combine this with a brief note documenting any adjustments or changes made at their appointment, you will set yourself up for success!
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How to Prepare for Your First
Lash Competition by Zachary Falb
Lash Inc. Senior Journalist Novalash Congratulations, you have qualified in classic and volume lash services. You practice and apply lashes every day and feel you have a great working knowledge.
What next? This is a common question from past students - after many months of practice, perfecting skills, patience and confidence building, what are the next steps in the lash journey?
Competitions! Taking the leap from lashing in your own environment, to lashing in a large competition, can be daunting and frightening. However, I recommend all
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eager lash artists take this very step if they want to challenge their talent and abilities. Lashing behind a closed door doesn’t provide you with feedback or the ability to test your skills. When a lash artist is ready to improve their timing, their results, and compare against other talents, then a competition is calling their name.
Above: Train hard, lash easy
Get Involved So, you have decided to take the plunge – how do you actually take the step towards competing for a title? Two important steps – research competitions and practice your skills for competing. Most lash competitions have a novice or beginner category – requiring 18 months or less experience of classic or volume lashing. You might be surprised that there are lash competitions in your own country and travelling abroad is not necessary, plus there are reputable online contests all around the world.
Next step is to select the competition for you, determine the level of experience you need, and decided whether you are going for the volume or classic title.
Practice Why would you need to practice if you already lash all day, every day? Lashing in a competition is very different from lashing clients on a daily basis. You might be surprised at the requirements – were you aware that points are deducted for incorrect lash selection and incomplete sets, amongst other strict practices. Once you memorise the rules and point structure of your category it’s time to ask your friends and family to lend you their eyes for practice. Rules are very strict, for example, some competitions actually state only certain extensions must be used. Others state every single natural lash must be bonded for a top score, plus the correct extension must be placed on the correct natural lash. These are all application skills to practice. Finally, the time for a full set will be stated in the rules so make sure you can achieve a full set in the allotted time. If there are any other rules that stand out to you as different, practice them over and over.
Prepare You are usually asked to bring a few items to the competition. Select a model you already know, with good, easy lashes and perform a few sets before the competition so you know their lash line, and can finesse your shape and style.
Above and below: Just like an athlete, lash artists need to train their skills before a big competition
Make sure your lash tool kit is well stocked and bring a backup set of tools in case you drop your favourites. Don’t forget plenty of gel pads, stickers, tape, brushes, nano-mister, digital humidity monitor and any other accessories you might need so you can achieve top marks. Try and reduce stress by being over-prepared. Most adhesives perform differently in different working conditions. I cannot stress this tip highly enough – work with your adhesive in different humidity and temperature levels. The competition space might be warmer than you normally work with, and humidity levels might be higher or lower than you are familiar with. These variables will have a huge impact on the adhesive and the final results on which you will be judged. Do not assume that the competition space will have a certain humidity and temperature level just because it is located in the same country or area you live – air conditioning, heating and other factors can affect this. Take the time to practice working in different conditions so you are able to work with the adhesive in the space the competition will be held.
memorised the rules and you will give it your best shot!
The Results Be proud that you have taken yourself out of your comfort zone and tried your hands at a lash competition. If you didn’t do as well as expected ask for feedback from the judges or your scorecard. Most competitions allow you to see where you missed the points. If you did win an award that is a huge accomplishment to be celebrated! Take in all the different parts of the day so when your next competition comes around you are better prepared for the challenge. Be proud of how far you’ve come- being a skilled lash artist isn’t easy. Remember the first day of your beginner lash course and look at your results now! Lashing is a journey and a long-term plan. Take the time to invest in yourself and push yourself forward, and you will see what you are truly capable of achieving.
Take different adhesive options and select the one that will perform the best for the competition environment. When the big day finally arrives, don’t stress. You have practiced on your model, tested your materials,
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Secret to Natural
When You Are In Lash Rehab by Wendy Kirkham Lash Inc. Senior Journalist
Have you already mastered your makeup skills but realize you still don’t have those celebrity eyelashes to complete your glamorous look? Are you getting tired of applying false eyelashes every time you step out of your house? Surely, you would rather go through the painstaking task of gluing those falsies and applying copious amounts of eyeliner to make sure no one catches you looking basic! Or, it could be that you might have super thin or short hair lashes that makes those “add volume” mascaras useless? Worry no more -- this piece aims to shed some light on your eyelash dilemma!
Should you hop on the lash serum train? Not gonna lie -- eyelash extensions will probably give you the look you want in a jiffy -- but with great beauty tricks, come great responsibility. Besides, if you’re opting for the full-blown type, you might want to reserve using those falsies for special occasions. What about your casual days? What about those days when you need to give your
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eyelids some rest? If you’re the kind of gal who can’t seem to get the hang of eyelash extension application, maybe you need to broaden your horizon and explore the wonderful world of natural eyelash growth! In fact, even if you still prefer to use eyelash extensions, this is still the perfect read for anyone who wants to have longer, picture-perfect lashes! You could always opt for eyelash transplant
Note: This article is for clients in Lash Rehab. Some of the methods are not suitable to use when you are wearing eyelash extensions.
Avoid all oil based products with Lash Extensions.
cosmetic surgery, of course, but that will cost you thousands and thousands of dollars! If you’re looking for a cheaper and safer way to boost your eyelash growth, eyelash serums are the answer!
Ingredients to look for Like choosing organic food for your body -- you only want to consume natural ingredients and stay away from suspicious or harmful chemicals. The same goes especially for your eyes! It’s a no-brainer that the skin around your eyes is very sensitive and it would make perfect sense to pamper it every day. Applying lash serums is one way of making sure that your eye area gets the treatment it deserves. Before you start buying eyelash serums by the bulk, it’s still important to consider the ingredients in each bottle.
If you wish to change your eyelashes for the better, take note of these: ĵĵ
Castor Oil On its own, castor oil is a very popular hair-growth ingredient. In fact, it can also work on your eyebrows or the hair on your head! It contains anti-inflammatory and antibacterial properties. If you wish to apply on its own, be sure to get the 100% pure kind and apply with a clean brush or cotton buds before going to sleep at night.
Honey This glorious golden goo is rich in antioxidants, nutrients, and moisturising properties! Not only can it boost hair growth, but also help fight aging. What a deal! Should you create your own serum, prepare one tablespoon of honey, 2 tsp water, 2 tsp of olive oil in a small bowl. Apply gently with your fingers or with a cotton swab.
Kelp Remember The Little Mermaid’s flowing red hair? It’s probably because of the kelp, which contains the hair-thickening ingredient, laminaria angustata. You can add it to your diet for all the other health benefits and find it as an ingredient in your serum or shampoo.
Nettle An agent to fight against hair loss, the stinging nettle (also known as Urtica dioica), is a plant that is quite harmful when touched with bare hands. Ironically, it is also known for its medicinal properties and most especially, its potential to stimulate hair growth! You could take it as a supplement, oil-infused, or brew it into tea.
You may notice that these serums come in small packages, but that’s
Above: Honey makes for an affordable growth serum
Below: Kelp worked for The Little Mermaid, could it work for you?
only because you need to apply a small amount to get by. The worst you can do is lose or break the bottle. As a bonus tip: you do want to be more “hands-on” during this stage, so before applying anything to your eyelashes -- wash your hands and give yourself a gentle eye massage for a few minutes.
Things to Remember Be patient! Don’t expect overnight results. You have to give these serums time to work on your eyelashes. Only apply after you’ve finished your facial cleansing routine to make sure your face is bare and ready to relax. Be committed to application every day or as prescribed. Set a daily alarm if you have to. Also, don’t hesitate to experiment and try different brands. These lash serums are not one-size fits all type -- one formula may work for you and some may not. You may need to experiment a little, but once you find the best match for you, it’s going to be smooth sailing along the way!
In this age of selfies and beauty trends, having thicker lashes means you’ll always be picture-ready. You also don’t have to worry about the awkward morning after -- you’re still the same person despite the lack of eye makeup. In the long run, you might find yourself spending less and less on tubes of mascara since you don’t need to apply as much product anymore. As a bonus, your eye area will also get the spa treatment and nourishment it needs with the right and healthy serums. Finally, you’ll find people drawn to you especially in conversations. They’ll be looking deeper into your eyes when you give them your full attention, that’s for sure!
Have you picked the right eyelash growth method for you? Do you need more eyelash serum recommendations? Get in touch with me and let’s talk eyelashes. girlfriendsguide2beauty.com
Your thicker eyelashes are waiting for you!
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All aboard the
Super Yacht by Andi Ramsay
Creative Director, Lumogenesis
Clockwise from left: Starting with a limo ride to legendary venue 'Circus' for the speakers' dinner
Bottom left: The opulent atrium of the Sunborn London hotel
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Clockwise from top left: Magazines and event programmes for everyone! #LashYacht Angels Our Host, Ravi Sagoo Michelle Rath presenting Catching some sun on the top deck, with Lash Inc., of course! Loreta's selfie style Miranda dropping some knowledge
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The event was enjoyed by all, plenty of notes were taken, and a lot of great industry knowledge was shared
If you feel like you missed out on this year's Super Yacht event then fear not! You can get your ticket for Lash Yacht 2019, at a super early bird price that saves you ÂŁ100! Book your place for only ÂŁ399 before time runs out at the Lash Events UK website: http://lashevents.co.uk/ super-yacht
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Business Business - 50
Why Businesses Fail on
by Julia Mann CEO of Lash Tribe
Today, I want to tell you about the main reason why most businesses fail on social media. I have created a well known and respected global brand, won academy of the year 2018 and travel all over the world to judge, speak in front of thousands and coach others to grow their businesses and become better lash artists. All with the help of social media marketing, following a few simple ground rules and working hard. You can never get anywhere unless you work on it, every single day. Because I have studied this intensely over the last few years I have watched most businesses fail and only some succeed. So let me share. The main reason why businesses fail on social media: procrastination and NO implementation. Today’s social media world. It seems like such a complicated and big task, and guess what? This is why most people don’t even get started. They get overwhelmed and then they simply get scared, don’t do it and procrastinate. If you are on social media today and don't post multiple times per day on your business page, you are leaving $$$ on the table. This is a simple fact. The numbers don’t lie.
Facebook's algorithm currently loves to see many posts that add a lot of value to the community. No, I am not talking about sales post. I am talking about good old-fashioned value, post and stories that really interest their likers. This is something I tell my business students almost everyday: “You gotta get more social on Social Media or you will NOT grow today’s businesses, into tomorrow’s businesses.” And this is exactly what happened to me when I ﬁrst started. It all felt like a big wall and I had to slowly start to climb it. Social Media marketing can be a little bit daunting at ﬁrst. Pinterest, Twitter, Facebook, LinkedIn, Snapchat, Instagram... the sea of outlets is endless. So how on earth should we know where we to start? Start with ONE and maybe add a second channel if you are a fast learner. In the beauty and lash world, I would recommend you start with Facebook
and Instagram. It's visual and engaging. It’s very active and reactive. Get to k ow your followers and show them who you are. People don’t buy from businesses. They buy from people. (Unless you are Apple or Nike) Facebook owns Instagram and Instagram is an excellent outlet to showcase your work online and reach those who are looking for a Lash Artist in their area. Use local hashtags to increase your reach. It is also amazing for those who are trainers and want to show off their work and skills, take their followers behind the scenes and even sell their programs. With Facebook, you can advertise and reach even more people that are your ideal customer. Live Videos are also super cheap at the moment and get incredible organic reach online. Once you master the art of Instagram and Facebook, move onto Pinterest and YouTube. They do extremely well on Google. Lash Tribe has over 400,000 monthly view on Pinterest alone and over 3.2 million Video views since I opened up the channel. Google owns YouTube, so having a few “ How to...” Videos there and even going Live will really up your SEO (Search engine optimisation) further up in google search. If you feel stuck and uninspired to post a lot on social media, outsource and find someone who can do it for you. Social media is growing at a rapid rate at the moment, so try and stay on the ball, otherwise you will be overlooked in the sea of lash artists and trainers.
For more info on business training please visit www.lashtribe.com.au
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Featured Lash Artist - Adrienne de Blois
by Paul Luebbers
General Manager of Integrity Lash Co-host of LashCast Podcast
Over the last twelve years my wife and I have run Integrity Lash, we’ve realised that one of the most important decisions is whom to hire and allow to join our team. You could say we are ‘battle hardened’ by our experiences. We’ve seen employees do all sorts of unexpected things; phones and iPads stolen, complete with client contact info, cash from the safe and tips absconded with. Yes, you do feel shock and disbelief when these things happen. I used to blame these employees and just think they were “bad apples”, but after much contemplation, I’ve come to the realisation that I’m the reason these employees didn’t work out. I looked in the mirror, accepted the fact that I was an inexperienced leader, and determined it was one of two things that happened: 1.
They joined our team with high hopes to help us build a company but somewhere along the line, I let them down and broke trust with them which resulted in them in becoming bitter. They were a bad match with the company from the start, and I was not discerning enough to see they did not really fit our culture. They were not bad people, they just didn’t fit in with the way we wanted to run our company and because I was desperate for the help, I earnestly hoped they’d adapt and make it work.
Hiring a square peg is not the square peg’s fault but hoping they’ll adapt to the round hole never works and is unfair. As we’ve bumped and bruised along the way, we’ve developed a recruitment system which has really improved our chances of finding a good match for both us and for the potential employee. I know we are not the only salon who struggle to find the right employees, I hear this concern all the time from other salon owners. My hope is, by sharing our system in this article it will help others to ‘hire smarter’.
53 - Business
I think too many salon owners today just do one interview, look at some photos of the potential employee’s work, and take them on with high hopes it will work out. Looking back at the early days of our salon, we joke now that all you needed was a heartbeat, a friendly face and we’d hire you. We realised there must be a better process way to you give yourself, as well as the potential employee, a better chance of finding the right match.
Don’t be desperate - be patient. You might be working crazy hours and really need some help, but when you recruit out of desperation, you will not be discerning and may allow the wrong recruit into your company. Just hiring whoever looks “good enough” often does not pay off well. Be patient and really verify who you are bringing on board. This person who you plan to bring into your inner circle can become either your greatest ally or the very undoing of your business. Think of recruitment as you might think about getting married; you wouldn’t make a life-time commitment to marry the best of three people you met only once a bar. You’d make sure you get to know a potential partner and try to discern their character before you make a lifelong covenant. It’s better to NOT hire a potential employee who is a poor fit and lose business than to hire an employee who is a bad fit and lose your business (it almost happened to us).
Here is our Integrity Lash recruitment process. It is designed to tease apart a candidate’s motivations, to reveal character, and to determine if she will be successful at our salon. (For simplicity, I will be using female pronouns throughout this article, but I do understand that both men and women can be great candidates for any salon).
16 Questions When I first receive an email or a submission through a job site, I email the candidate 16 questions - I want to see if the candidate replies (most do not). This prevents me from chasing candidates who aren’t that interested. The questions can be modified to reveal what is most important to you as a business owner. I ask about experience, and if she does not have enough (we look for one year) we encourage her to keep learning and come back to us once she has the relevant amount. There are a couple of technical questions, plus inevitable ones about our company. I’m looking to avoid someone simply looking for a J.O.B. I want someone who wants to contribute and build a career with us - it reveals a limited level of engagement if she has not carried out even a basic google search.
Social Media If the person replies to my email, I immediately look at her social media, having included this as part of the 16 questions. Usually, she will just list the social media showing her lash work, so I try to find her personal pages, as this tends to reveal who she really is. If I find her complaining about life or work or photos of her being irresponsible, I will politely pass on the candidate.
Phone Interview This is a designed to be a little more in-depth, but the goal is to keep it under 30 minutes. I’m trying to gauge how much the candidate knows about us. Has she researched our Instagram, read our responses to reviews? Has she scoured our website, and does she know our stated goals and mission, has she proven to herself that our salon shares her values? During the call, I’m trying to gauge how she is motivated. What drives her? Is she solely motivated by money, or is she after flexibility, or a career path? I want to make sure her driver matches what we can offer. I’m also assessing her communication skills. Is she able to speak clearly, do her answers make sense, and is she able to hold a conversation? Is it laborious or difficult to talk to her? I use the phone call to present “hoops” that she may or may not want to jump through. I talk about our DNA: We have two shifts which might constitute ‘odd’ hours. We are a team-based salon not a commission salon, we require a two-year commitment and only hire full time. These can be deterrents and unattractive to those who want something different, and I want to identify this conflict as soon as possible. There was a day when I tried to convince people of the merits of working with us, but I have found that it is better to find candidates who already believe in our message and way of working than to try and convert non-believers.
One on One Interview with Manager This is our first go-deep, where I ask a lot of questions to see if I like the candidate. It’s the first time I’m seeing this person and I’m assessing her appearance and observing how she engages with front desk staff. Does she look professional? I want to know if she can keep eye contact with me through the whole interview. During this meeting, I will ask her essentially the same question in different ways; I want to see if she is consistent with her answers. If she is not, it means she could be making things up. I’m not saying that any one of these things should be a deal breaker, but it’s in your best interest to know as much as possible about any red flags. I also want to see if asking similar questions
frustrates the candidate and how she handles it. If I have time, I will take her outside the salon environment, such as a coffee bar - a more casual setting will help her to let down her guard and reveal more of her character. Engineering a way to see how she interacts and treat others while under a little stress (the interview) can be constructive. My goal during this interview is to find out if this person is humble, hungry and smart (people-smart not booksmart). If you want to improve your recruitment process I recommend reading “The Ideal Team Player” by Patrick Lencioni. He builds a great case for how these three traits are the most important ones you need to seek in an employee. It’s a quick read, and it will completely change your hiring process.
Audition with the Lead Trainer If I feel the candidate is solid with the qualities we are looking for, we will bring her back for an audition with our lead trainer. We ask the candidate to bring a model and come to our salon with the tools and products she is most comfortable using. We only hire people with a minimum of one year of experience, so if she tells me here she doesn’t have any tools, I know that she isn’t very serious with her career which helps us to eliminate some of the
unqualified. It’s also a red flag if she can’t produce a model. Once she comes in for the audition, we tell her that we don’t need to see her do a full set. We just want to see her command of the tweezers and how she handles the lashes. Our trainer will let her do lashes alone for 5-10 minutes so she can get comfortable. No matter the experience, every candidate shakes a bit, and we reassure her it’s ok and the nerves will calm. The trainer will observe the potential candidate for a bit once the jitters have passed. Can she isolate efficiently with one hand? Can she pick up an extension quickly? Is she able to use both tweezers in tandem or only separately? We’re not assessing technique because we’re going to train her in our way, but we’re looking for muscle control and the ability to perform the basic components of lashing. After another 10 minutes or so, our lead stylist will try to teach the candidate some of our lashing technique. If the person is resistant to the feedback, we know she is not humble and not a good fit for our company. If she takes the feedback with a good attitude, then this is another sign to us that she could be a good fit. We always retrain our staff when we hire them, this audition gives us an idea of how long it will take us to train the new employee.
Part 2 of this article series will appear in Issue 21, released in November.
Business - 54
Business Breakdown: Who is
Your Competition? by Andi Ramsay
Creative Director, Lumogenesis
Hi everyone, and welcome to the 'Competition Issue' of Lash Inc. The word 'competition' conjures a lot of different meanings, depending to whom, and in what context, you say it. In the Lash Industry it implies two principal meanings; a contest where you compete against other lash artists and a set of judging criteria to demonstrate your skill; and the other lash artists who operate businesses in your area who your clients (and potential clients) may go to instead of coming to you. I want to speak brief ly about both meanings, and hopefully demonstrate a few truths and a few myths about both as the way in which you think about “competition” can have a marked effect on your success, both in contests, and in attracting clients.
Contests The lash world loves a contest. They happen all year long, all over the world, and if you want to see the extraordinary skills present in the industry then you are sure to see it at a competition. Coming up very soon we have Lash Battle in Glasgow, and The Lash Games in London. Both are sure to bring out the “mad skillz” of Lash Artists from every corner of the globe. In my experience, a lot of people (lash artists included, they are people after all!) shy away from contests when they don't think they can match the performance on the top rung of the ladder. This is a huge mistake and they are missing out on a great opportunity to grow and learn. The artists who win the top prizes at these events don't just
And, just like in contests, when you run a business you have to take the hits when they come. You win by working hard, not taking the shortcuts, and always putting your best foot forward. When you market your business, always highlight your strengths, show your best work, keep doing everything you can to show that you are the one to choose. You might not be able to force people to book an appointment with you, but if you speak proudly, show yourself to be respectful and talented, then you can influence the way that those clients look at lash artists overall. Then your stand-out traits work in your favour and against your competition.
quietly lash away until they “feel ready” and then enter the most challenging categories. They compete for years; sometimes winning, sometimes losing; until their names are well known, and their skills are perfectly honed. Then they work even harder to take the coveted trophies. Don't hold back waiting until you think you're perfect, build your skills up slowly. Get into the beginner categories, lose a few contests, watch the work of the winners and learn how to improve.
In essence you are teaching people what to look for in a Lash Artist. So that when those things are absent in your competitors, they are noticed. Never put bad work out in the world, whether it is in an online contest, a live lashing event, or an evening client after a hard day. Always work your best, realise that someone is always judging you, and that you can win if you just keep grabbing the next rung up the ladder, and climbing with all your might!
You will get there. I believe in you. Business In a lot of ways, competition in business is the same as competition at contests.
Keep growing by always learning.
You don't get to choose who your competition are. You are the person who decides who is the best. You win some, and you lose some.
Left: It's not always a fight to win, sometimes it's a game
55 - Business
Andi Ramsay is (also) the Creative Director of Lumogenesis, a visual communications agency based in the north of Scotland, creating photo, video, and design that tell powerful stories. @lumogenesis
@lash_inc 1,396 posts 19k followers 1,545 following Lash Inc. Instagram is where itâ€™s at these days. Get some #Lashspiration from our handpicked #LashArtist feeds. www.lashinc.eu
Business - 56
How To Win by Louise Tierney
Editor-in-Chief, Lash Inc. Magazine
This is the third instalment in our series on winning awards for your business. Part 1 appeared in Issue 18, and part 2 appeared in Issue 18.
Step 3 Testimonials Customer Testimonials and Nominations
make clients feel important and that their opinion matters, which has to be a good thing. Then you can choose the very best nominations for your entry.
Some award bodies may ask for customer nominations as part of your entry. It may be just a small part of the application but it’s still very important as the little things can mean a lot to the awards organisers.
Do you know customers, suppliers and partners who have said something wonderful about your business or are willing to commit something in writing for your entry? Customer testimonials should be easy to get as customers love to say something nice about something they love. It’s probably not something they will get asked to do so very often!
It doesn’t do any harm trying to get as many nominations/customer testimonials as possible. It will also
In order to get Nominations to support your application you can either produce your own form to give out to clients or
57 - Business
Above: Louise with one of her many awards
provide an online version so customers can nominate via your website. But of course, the awards company may have their own version to use. Get this right and it can make the world of difference to your dreams of winning. If you are producing your own, here is an example of a free online version of a testimonial form creator:
www.webformdesigner.com Other creators can be built into your website and it’s not too for one. The basic information you need to include is largely self-explanatory, but this should involve those shown below:
Customer Details (First Name), (Surname), (Email Address), (Contact Number). Nomination Details: Person or Department being nominated, Space for the nomination / testimonial. Once you have the form sorted you will need to let your customers know about it. It’s best to try and keep things simple. For example you can have nomination details at your point of sale or reception desk. Post a link on your blog, Facebook page and send to any newsletter subscribers you may have. Nomination details and a link should also be added to your website. Do you have a mailing list already? If not it’s a good idea to create one so you can keep your customers up-to-date on everything that’s happening in your business, including your award entries. A good website for list building is:
www.mailchimp.com This website has a free option to get you started. It also has a tool so you can create your own list sign up form to add to your website.
Above: Some of the most recent accolades won by Lash Inc. Magazine
happy to have an avenue to show their appreciation for your product or service.
products more affordable and to reach a new market.
You should get some excellent nominations which you can use in your entry. It’s also an interesting process to follow in order to discover more about your customers.
Keep reflecting on your customers and how what you do betters their life’s/ business and not how it benefits your. You can put your turnover, profit figures, number of countries
Step 4 Story
you export to etc... but as a benchmark so you can be compared to other entrants and not simply for vanity. You are not always asked to include financial figures, so you only need to do this if you feel it will help your application. Instead of firm numbers you could use percentages instead.
Also look at Twitter twitter.com & Facebook facebook.com applications
Depending on the award and what they ask you to write will
It will automatically put the details of your email campaign on these social networking websites.
It could be set out in a question format that you have to answer or it could be set out to give you free run on telling your business story.
But one very important point to note is if you are going to hold customer information on a database you must comply with the Data Protection Act, there is a new version GDPR (General Data Protection Regulations) which you must comply with if you trade with any customer in the European Union, no matter where you are in the world, or face being fined. To familiarise yourself with this if you’re in the UK, visit the
www.ico.gov.uk Now it’s time to create your all singing and dancing email encouraging your customers to submit nominations for you. A lot of your clients will be very
Your story will usually have 3 sections: ĵĵ
Business Past: What is your background. How did you come up with your business idea? Start up setup.
Tell the most interesting part of your story, leave our irrelevant details and keep the reader engaged. They should want to find out how it ends. Remember your criteria and stick to the word count given and any other criteria.
Business Present: The exciting place your business is at just now. A snapshot of your business this year.
“Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores; these didn’t come out of nowhere.” — Paul Ryan
Business Future: Your business plans, changes you are making due to help your customers. For example due to the economy you are introducing a budget line to your range to make your
“Not only is your story worth telling, but it can be told in words so painstakingly eloquent that it becomes a song.” — Gloria Naylor
Business - 58
Events C alendar 2018 Events
August 2018 Lash Battle
map-marker-alt Glasgow, Scotland Calendar-Alt 14 - 16 Aug 2018 th
GLOBE artisticfur.com/lash-battle-2018 facebook-square /lashbattle2018
Nordic Lash Conference map-marker-alt Tallinn, Estonia Calendar-Alt 24th - 25th Aug 2018 GLOBE lashartshop.com
Lash Lunching map-marker-alt Delray Calendar-Alt 26th Aug 2018 facebook-square /events/586531138412603
October 2018 German Masters Lash Extensions map-marker-alt Berlin Calendar-Alt 5th - 6th Oct 2018 facebook-square /groups/863470313731582
Strictly Come Lashes Competition map-marker-alt Solihull Calendar-Alt 7th - 8th Oct 2018 GLOBE strictlycomelashes.co.uk
map-marker-alt Trakai, Lithuania
Calendar-Alt 19th - 21st Oct 2018
Calendar-Alt 29th - 30th Sept 2018 GLOBE lash.pl facebook-square /events/1680692755349491
The Lash Games map-marker-alt London, UK Calendar-Alt 30 Sept- 1 Sept 2018 th
GLOBE olympiabeauty.co.uk/lashgames facebook-square /groups/1267141240037963
map-marker-alt Romania Calendar-Alt Feb 2019
map-marker-alt Bucharest, Romania Calendar-Alt 15th - 17th Mar 2019 GLOBE simetrialashpro.ro facebook-square /groups/498451290534105
May 2019 Superyacht Lash Conference
map-marker-alt London, UK
Calendar-Alt 26th May 2019
International Lash & PMU Competition map-marker-alt Vietnam Calendar-Alt 23rd - 24th Oct 2018
November 2018 Baltic Beauty Cup map-marker-alt Riga Calendar-Alt 3rd - 4th Nov 2018 GLOBE balticbeautycup.eu facebook-square /balticbeautycup
International Lash Competition Poland map-marker-alt Poland Calendar-Alt 9th - 10th Nov 2018
Celtic Baltic Eyelash Conference map-marker-alt Lithuania Calendar-Alt 16th - 18th Nov 2018 facebook-square /celticeyelashcompetition
59 - Business
Lash Masters Conference
Simetria Beauty Congress
map-marker-alt Hawai 'i
map-marker-alt Poznan, Polen
map-marker-alt Oostenrijk Calendar-Alt 13th - 14th Oct 2018
Calendar-Alt 8th Sept 2018
Beautyprof International Congress
Hawaï Lash Competition
Calendar-Alt 16th Sept 2018
Calendar-Alt 25th Dec 2018
map-marker-alt Stevenage, Hertfordshire, UK
The Lash Social UK
World Beauty University - LASH and BROW Championship
GLOBE lashevents.co.uk/super-yacht facebook-square /lasheventsuk
September 2019 Lash After Dark map-marker-alt London, UK Calendar-Alt 26th Sept 2019 GLOBE lashevents.co.uk/lash-after-dark facebook-square /lasheventsuk
2020 Events February 2020 Lash World Cup map-marker-alt Amsterdam Calendar-Alt 15th - 16th Feb 2020 GLOBE lashworldcup.com facebook-square /lashworldcup
The following academies and individual training providers are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.
United Kingdom & Ireland
Lash Inc Accredited Directory Silviya Mikova
Envelope-Open 98-100 Lower Galleries, Eastgate
Envelope-Open 122 London Road, Bognor Regis, West
Shopping centre, Basildon, SS14 1AG
phone-square +44 7886 836 448
Envelope-Open 191 Lewisham Way, London, SE4 1UY
Envelope firstname.lastname@example.org GLOBE www.beelashfull.com
Love Beauty Training Envelope-Open 995 Wycombe Lane, Wooburn Green,
Envelope-Open Blink Lashy, 31 Rodney Street,
Liverpool, L1 9EH Envelope email@example.com GLOBE www.blinklashy.co.uk
Love My Lashes Sue Winter Envelope-Open 7 Bremen Grove, Shenley Brook End,
Classic Charm Professional Beauty Academy Silva Petraitiene Envelope-Open March, Cambridgeshire, UK
Milton Keynes, MK5 7FJ Envelope firstname.lastname@example.org
Envelope-Open 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR
Ireland DeviLash Lash Extensions Monika Wojtysiak Envelope-Open 16/1 8 William Street, Galway, Ireland Envelope email@example.com
Glam Lashes by Anna Anna Skowronska Envelope-Open 21 Fan Aoibhinn, Clonmel, co. Tipperary Envelope firstname.lastname@example.org
Glamour Lashes Ireland Envelope email@example.com phone-square +353 872 974 781 GLOBE www.glamourlashes.ie
East Anglian Beauty Training
Glamour Look Beauty, Clinic & Academy
VIVI Beauty Lounge
Gina G Beauty Ltd Envelope firstname.lastname@example.org
Hello Gorgeous (Kent)
Vaida Cepliauskaite Envelope-Open Thanet Tower, 6 Caxton Street North, London, E16 1XE Envelope email@example.com
Envelope-Open Unit 10 Belgrad Square West, Dublin, Ireland Envelope firstname.lastname@example.org
Lash Studio by Magda Frost
phone-square +44 7557 272 202
Immaculate Beauty Academy
VZ Hair and Glamour Ltd
Envelope-Open 8 Tamworth Parade, Elms Park, Essex,
Envelope-Open 26 Rutland Road, Maidenhead,
Berkshire, SL6 4HY
phone-square +44 7554 925 551
Million Lashes Academy
Institute of Eyelash Excellence
Envelope-Open Dartford, Kent, DA1 5LF
Envelope-Open 25 Hillview Road, Canterbury, Kent,
phone-square +44 7988 374 564
Magda Frost Envelope-Open The Feelgood Centre, Exchange House, Main Street, Ballincollig, Cork, Ireland Envelope email@example.com
Envelope-Open 6B Harts Corner, Finglas Road, Dublin, Ireland Envelope firstname.lastname@example.org facebook-square MillionLashesDublin
Lash By Francesca Envelope email@example.com GLOBE www.lashbyfrancesca.co.uk
Business - 60
Envelope-Open MB Karališkas Grožis, Kęstučio g. 41a,
Envelope-Open Unit 45, Coolmine Industrial Estate,
North America Canada
Blanchardstown, Dublin 15, Ireland
Boutique Lash Company
Envelope-Open 2115 39 Street NW, Edmonton, Alberta,
phone-square +353 831 040 220
Norway Deluxe Beauty
Caledonian Therapy Academy
Envelope-Open 7 Newton Place, Glasgow, G3 7PR
phone-square +44 1423 329 251
Flirties Envelope-Open Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU phone-square +44 845 022 2233 GLOBE www.flirties.co.uk
Poland Star Lash Academy Envelope-Open Jancarza 89, 31–618 Kraków, Poland Envelope firstname.lastname@example.org GLOBE www.starlashacademy.pl
Australia & New Zealand
Baltic Beauty School
Envelope email@example.com phone-square +370 6 015 5573
Envelope firstname.lastname@example.org phone-square +1 (780) 266-3875
Flutter Lash Artistry and Training Cheralee Placsko Envelope email@example.com GLOBE flutterlashes.ca
Lash Line Academy & Supplies Inc Jessi Love Envelope firstname.lastname@example.org
Envelope-Open Kaunas, Vilniaus g.17 / Mapu str. 1
Envelope-Open PO Box 1483, Joondalup DC, WA 6919 phone-square +61 450 424 739 GLOBE www.enchantedspa.com.au
Lashes by Amanda Amanda Fung Envelope-Open 7203 Delwood Road NW, Edmonton, Alberta Envelope email@example.com phone-square +1 (778) 858-4567
Kerrie Ann Ditz
Sugarlash Academy of Lash Artistry
A. Jaksto Envelope-Open 9-332, Vilnius, Lithuania Envelope firstname.lastname@example.org GLOBE www.charminglook.lt
Deluxe Lashes International Aleksandra Maniuse Envelope email@example.com
Melena Langford Envelope firstname.lastname@example.org GLOBE www.sugarlashpro.com
Envelope-Open 22 Organ Crescent, Hamilton, Ontario Envelope email@example.com phone-square +1 (905) 536-3613
Sugarlash Academy of Lash Artistry Courtney Buhler
phone-square +370 6 092 2922
Lashworx Training Academy
phone-square +1 (587) 982-5274
Envelope-Open 50 Park Road, Greenmeadows, Napier,
MB Beauty School Laura Kaminskiene Envelope-Open Kaunas, Lithuania Envelope firstname.lastname@example.org phone-square +370 6 475 2037 GLOBE www.mbbeautyschool.com
Aida Rusiene Envelope-Open Klaipėda, Taikos pr. 51-10, LT 9115, Lithuania Envelope email@example.com
61 - Business
4112, New Zealand Envelope firstname.lastname@example.org GLOBE www.lashworx.com
VC Lash Ltd Envelope-Open Canberra, ACT Envelope email@example.com phone-square +64 275 541 237 GLOBE www.vclash.co.nz
United States Benita Lash Studio Envelope-Open 18321 W. Lake Houston Pkwy, Suite 305, Humble, TX 77346 Envelope firstname.lastname@example.org
LA Lash Academy
Take Care Beauty
Envelope-Open Hyde Park Corner Shopping Centre,
Envelope-Open 137 Bay Street #8, Santa Monica, CA
phone-square +1 (415) 420-1939
South Wing Offices, Suite 301, Hyde Park,
Sandton, JHB, South Africa, 219
phone-square +1 (424) 200-8278
LASH103 Lash Studio
The Beauty Pro Loft Jessica Mogauro
Envelope-Open 130 Centre St. Howe Barn #103,
Envelope-Open Delta Lash Academy 103 Howard
Danvers, MA 01923
Street, Greenwood, MS, USA
phone-square +1 (781) 813-8131
LASHLAB Academy by PINKLAB & Co. Envelope-Open 545 Fifth Avenue, 8th Floor, New York, NY 10017 phone-square +1 (212) 686-0992
Deluxe Lashes International Aleksandra Maniuse phone-square +370 6092 2922
Institute of Eyelash Excellence
Lash Institute Singapore Envelope-Open 245 Jalan Besar, Level 3, Singapore,
Love Those Lashes LLC
Worldwide & Online
Annie Annabelle Soo
phone-square +1 (513)280-6550
Envelope email@example.com GLOBE www.eyelashextensiontraining.co.uk
Lash Master Academy
phone-square +65-8339-5652 GLOBE www.lashinstitutesg.com
Lessons in Lashes Envelope firstname.lastname@example.org
Envelope-Open 1526 N Scottsdale Rd. Tempe, AZ 85281,
Silart Lash & Brow Academy
USA Envelope email@example.com
Luscious Lashes International
phone-square +1 (480) 404-0092
San Diego Eyelash Extensions
Envelope-Open 6 Hutchinson Ave, Table View, 7441, Envelope-Open 12935 Pomerado Road, Suite C, Poway,
phone-square +27 21 557 5279
com phone-square +1 (619) 438-5770
Vogue Lashes by Adelle Sutton
Envelope-Open 9 Harvey Street, Summerstrand, Port Elizabeth, 6001 Envelope firstname.lastname@example.org
ster Regi for tion a t i d e Accr ay! tod
phone-square +27 41 583 2530 GLOBE www.voguelashes.co.za
http://www.lashinc.eu/training-accreditation-application Business - 62
Training Directory UK
Ksenia Karnejenko Envelope-Open Glasgow, UK Envelope email@example.com phone-square +44 7411427010 GLOBE www.artisticfur.com instagram @ksenia_karnejenko
AV Passion Beauty Agata Vinckevic Envelope-Open Hampton, London Envelope firstname.lastname@example.org phone-square +44 7772333995 instagram @agata_lashartist
Best Lashes&Brows (Best L&B Ltd) Renata Fodor-Csuti Envelope email@example.com phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows
East Anglian Beauty Training Maureen Blackman Envelope-Open Norwich, Norfolk, NR6 Envelope firstname.lastname@example.org phone-square +44 7717 257 756 GLOBE eabt.co.uk facebook-square /eastanglianbeautytraining
Glam Lashes Marta Wiatr Envelope-Open Norfolk, UK Envelope email@example.com GLOBE www.glam-lashesuk.com instagram @glamlashes_bymarta
I.Nova Studio Inese Stepanova Envelope-Open Exmouth, UK Envelope firstname.lastname@example.org phone-square +44 7580 120 587 instagram @i.nova.studio
Cindy Nicholls Envelope-Open Room 21, West Cornwall Enterprise
Katarzyna Kotlarz Envelope-Open Birmingham, UK Envelope email@example.com phone-square +44 7843906484 GLOBE www.shinylashes.co.uk instagram @shinylashesbirmingham
Centre, Cardrew Ind. Est, Redruth, TR15 1SS Envelope firstname.lastname@example.org phone-square +44 7875 436 054 GLOBE ilashtique.com facebook-square /ilashtique instagram @ilashtique
Lash & Brow Secrets Darja Striletskaja Envelope-Open Hornsey, London Envelope email@example.com phone-square +44 7926 198 718 GLOBE www.lashandbrowsecrets.com instagram @lashandbrowsectrets
Lash Lady Scunthorpe Joanna Staniul Envelope-Open Scunthorpe, UK Envelope firstname.lastname@example.org phone-square +44 7881 202 465 GLOBE www.lashladyuk.com instagram @lashladyuk
LASHacademy Envelope email@example.com GLOBE www.lashbyfrancesca.co.uk
London Lash Envelope-Open London Envelope firstname.lastname@example.org phone-square +44 7495456276 GLOBE www.londonlash.com instagram @london_lash_pro
Wink Lash Bar Marie Darbyshire Envelope-Open Bolton, UK Envelope email@example.com phone-square +44 7971566985 GLOBE www.winklashbarwilmslow.versum.com instagram @winklashbars
Frankie Widdows Envelope firstname.lastname@example.org phone-square +44 7714 638405 GLOBE www.eyelashextensiontraining.co.uk
Michelle Ryan Envelope email@example.com phone-square +44 7825 924 920 GLOBE www.flirties.co.uk
Sarah Humphreyson Envelope-Open 15 Drake Mill Business Park, Plymouth PL6 7PS Envelope firstname.lastname@example.org phone-square +44 1752 771 112 GLOBE eyelashqueenplymouth.co.uk facebook-square /eyelashqueenplymouth instagram @eyelashqueenplymouth
London Lash Manchester
Ludmila Lazdovska Envelope-Open Manchester Envelope email@example.com phone-square +44 7874 909 728 instagram @london_lash_manchester
Anna Slufirski Envelope-Open Tallagh, Dublin 24, Ireland Envelope firstname.lastname@example.org facebook-square /annyasstudio instagram @annyastudio
Samantha Houghton Envelope-Open Blackburn, UK Envelope email@example.com phone-square +44 7701086502 GLOBE www.samantha-rose.co.uk instagram @samantharose_salon
Envelope firstname.lastname@example.org phone-square 0870 991 991 GLOBE www.msdiva.ie/ Training Cork & Dublin
Ritzy Eyes Donata Jucyte Envelope-Open Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland Envelope email@example.com phone-square 0831 040 220
63 - Business
Beverly Hills Lashes
Bambola Lash Beauty
Envelope firstname.lastname@example.org phone-square +1 (310) 500-0551 GLOBE beverlyhillslashes.com facebook-square /beverlyhillslashes instagram @beverlyhillslashes TWITTER-SQUARE @bevhillslashes PINTEREST /bevhillslashes
Melissa Vitale Envelope email@example.com phone-square 647 404 5450 GLOBE www.bambolalashbeauty.com
MaiLash & Brows Mai Le Envelope-Open Scottsdale, AZ Envelope firstname.lastname@example.org phone-square +1 (480) 404-0092 GLOBE mailash.com
PINKLAB INC. by PINKLAB & Co. Envelope-Open 535 Fifth Avenue, 4th Floor, New York, NY 10017 Envelope email@example.com phone-square 212-686-0992 GLOBE www.pinklabcosmetics.com
San Diego Eyelash Extensions Olga Villarreal Envelope-Open 12935 Pomerado Road, Poway CA 92064 Envelope firstname.lastname@example.org phone-square +1 (619) 438-5770 GLOBE sandiegoeyelashextensions.com facebook-square /sdeyelash instagram @sdeyelash TWITTER-SQUARE @sdeyelash PINTEREST /sdeyelash
Sinful Lashes Envelope email@example.com phone-square +1 (818) 970–7151 GLOBE www.sinfullashes.com
SkinCare Fundamentals Stephanie Frey Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope firstname.lastname@example.org phone-square +1 (888) 388-7546 GLOBE scflashstore.com/ facebook-square /skincarefundamentals instagram @skincarefun
Estilo Lash Kim Helgesen-Fuentes Envelope-Open Mackenzie, BC Envelope email@example.com phone-square +1 (250) 615-1232 GLOBE estilolash.com facebook-square /estilolashmobileeyelashextensions
Lash Out Beauty Amanda Masi Envelope-Open 98 Fermar Dr Vaughan, Ontario Envelope firstname.lastname@example.org phone-square 416 910 1044
Luxe Lash Academy Envelope-Open Vancouver, British Columbia Envelope email@example.com phone-square +1 (778) 808–5572 GLOBE luxelashstudio.ca facebook-square /luxeacademy
Premium Products and Quality Training Envelope firstname.lastname@example.org phone-square +1 (403) 999–4455
Kim Helgesen-Fuentes Envelope-Open 23 Heather cres , Mackenzie BC Envelope email@example.com phone-square 1 (250)615-1232
Australia Enchanted S.P.A Envelope-Open 1/7 Wise Sreet, Joondalup, Western Australia, 6027 Envelope firstname.lastname@example.org phone-square +61 1300 113 996 GLOBE www.enchantedspa.com.au
Ex-Import Niche Envelope-Open 5/92 Township Drive, Burleigh Heads QLD 4220 Envelope email@example.com phone-square +61 7 5576 6388
Lash Sublime Academy Jodie Burwood Envelope-Open Level 1 34 King st Perth 6000 Envelope firstname.lastname@example.org phone-square +61 402 856 343
Denmark MYLASHCOMPANY Envelope-Open Beringsvej 7, 7500 Holstebro, Denmark Envelope email@example.com phone-square +45 5070 2543 GLOBE mylashcompany.com
Belgium Beauty Queens Daisy Krikemans Envelope-Open Beerse, Belgium Envelope firstname.lastname@example.org phone-square +32 497899424 GLOBE www.beautyqueens.be instagram @daisy_krikemans
Amsterdam BeautyLounge Sthlm Elisabeth Bexter Envelope-Open Sweden, Amsterdam Envelope email@example.com phone-square +46 8 650 1551 GLOBE www.bybexter.se instagram @bybexter
Norway Lash Look Ina Helland Envelope-Open Oslo, Norway Envelope firstname.lastname@example.org phone-square +4795460318 GLOBE www.lashlook.no instagram @inahelland_lashlook
Greece Beautifeye By Jules- Lash Boutique (glyfada- attikaGreece) Julia Chatzopoulou Envelope-Open Glyfáda, Greece Envelope email@example.com phone-square 0030 694472 5646 instagram @beautifeye_by_jules
Business - 64
Netherlands Studio Wimperextensions Naomi Rellum Envelope-Open Boven-Hardinxveld, Netherlands Envelope firstname.lastname@example.org phone-square +31634812610 GLOBE wimperextensions-benodigdheden.nl instagram @wimperextensionbenodigdheden
Slovenia Bella by Nives Nives Spehar Envelope-Open Ljubliana, Slovenia Envelope email@example.com phone-square +38631777692 GLOBE www.bellabynives.com instagram @bella_by_nives
Nigeria The Beauty Atelier Onyekachi Iroha Envelope-Open Lagos, Nigeria Envelope firstname.lastname@example.org phone-square +2348 1799 49118 GLOBE www.thebeautyatelier.ng instagram @the_beauty_atelier
Ireland Elite Lash Academy
Envelope-Open Mall Road, Monaghan, Ireland Envelope email@example.com phone-square +353 868 593 699 GLOBE elitelash.co.uk
Glamour Lashes Ireland
Renata Fodor-Csuti Envelope firstname.lastname@example.org phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows
Envelope email@example.com phone-square +353 872 974 781 GLOBE glamourlashes.ie
Golden Eyelashes Ltd. Envelope firstname.lastname@example.org phone-square +44 7522 168 750 GLOBE golden–eyelashes.com
USA & Canada Angel Eyelashes Envelope email@example.com GLOBE angeleyelashes.com
Boutique Lash Company
Envelope firstname.lastname@example.org phone-square +1 (780) 266–3875 GLOBE boutiquelashcompany.com
Envelope email@example.com phone-square +44 208 500 9028 GLOBE lashperfect.co.uk
Envelope firstname.lastname@example.org phone-square +1 (403) 999–4455 GLOBE hotlashes.ca
LASHacademy Training & Products
Lash Affair by J.Paris
Envelope email@example.com phone-square +1 (800) 608-2420 GLOBE lashaffair.com
Envelope firstname.lastname@example.org GLOBE lashbyfrancesca.co.uk
Simetria Lash Pro
Envelope-Open Unit 1 Stratfield Park, Elettra Avenue,
Jill Heijligers-Peloquin Envelope-Open 2147 E Willis Road Gilbert, Arizona 85297 Envelope email@example.com phone-square 1-855-4-LASHFX GLOBE lashfx.com
Simona Riciu Envelope-Open Bucuresti, Romania Envelope firstname.lastname@example.org phone-square 00400 765684712 GLOBE www.simetrialashpro.ro instagram @simetria_lashpro
Italy Milano Royal Lashes Anna Orlova Envelope-Open Milan, Itlay Envelope email@example.com phone-square +39 347 044 8332 GLOBE www.annaorlova.it instagram @anna.orlova.royal.lashes
Waterlooville, Hampshire, PO7 Envelope firstname.lastname@example.org phone-square +44 239 225 1425 GLOBE lashbase.co.uk facebook-square /lashbase instagram @lashbase_ltd TWITTER-SQUARE @lashbase
My Beautiful Eyes
Envelope email@example.com phone-square +1 (866) 430–1261 GLOBE novalash.com
Envelope firstname.lastname@example.org GLOBE mybeautifuleyes.eu
PremierLash – designer lashes™
Nouveau Lash Nouveau Beauty Group phone-square +44 844 801 6820 GLOBE nouveaubeautygroup.com
VZ Hair and Glamour Ltd Envelope email@example.com phone-square +44 7554 925 551 GLOBE vzhairandglamour.com
65 - Business
Envelope firstname.lastname@example.org phone-square +1 (877) 366-5274 GLOBE premierlash.com
RevitaLash® Cosmetics Envelope email@example.com GLOBE revitalash.com
Sinful Lashes Envelope firstname.lastname@example.org phone-square +1 (818) 970–7151 GLOBE sinfullashes.com
SkinCare Fundamentals Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope email@example.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com facebook-square /skincarefundamentals instagram @skincarefun
SkynLash Academy Envelope-Open NJ USA Envelope firstname.lastname@example.org phone-square +1 (732) 618–2096 GLOBE skinlashstudio.com
Netherlands Lash eXtend Envelope email@example.com phone-square 033–4450323 GLOBE lashextend.nl
South Africa Luscious Lashes International Envelope firstname.lastname@example.org phone-square +27 72 338 7000 GLOBE eyelashextensions.co.za
The Lash Collection
GLOBE sweetsugarlashes.com facebook-square /sugarlashPRO
Envelope email@example.com GLOBE thelashcollection.co.za
Envelope-Open 377 Marshall Way N #1, Layton, UT 84041 Envelope firstname.lastname@example.org GLOBE sweetlash.com
The Lashe, Inc. Envelope-Open 6321 N Avondale Ave., Suite 206, Chicago, IL 60631 Envelope email@example.com phone-square +1 (773) 202-9399 GLOBE thelashe.com facebook-square /thelashe instagram @thelashe TWITTER-SQUARE @thelashe
Ultimate Lash And Brow Inc.
Envelope-Open 26 Prilep Str, Varna 9000, Bulgaria Envelope firstname.lastname@example.org phone-square +359 5260 4073 GLOBE ebcstore.com
Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong Envelope email@example.com phone-square +619 800 4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa
Viengsamay Kettavong Envelope firstname.lastname@example.org phone-square +1 (619) 800-4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa
Australia Enchanted SPA Envelope-Open 1/7 Wise Sreet, Joondalup, Western Australia, 6027 Envelope email@example.com phone-square +61 1300 113 996 GLOBE enchantedspa.com.au
Want to get listed in our supplier directory? Email firstname.lastname@example.org for details! Business - 66
Best of Lash Inc. 2017 On Sale Now