Lash Inc International Issue 22

ISSUE 22 2019

International

Make more money doing what you love

Contents

Welcome 1 Letter from The Editor 2 Meet Team Lash Inc. Lashes your Creativity 5 Turn into Income 7

In the Heart of Texas let's do what we love!

9 Novalash Contest 11 Hacking of Loreta's Instagram 13 Coral Johnson's S tory 15 What is your purpose?

Your Training 17 Taking On The Road 19

6

Why you should be working with your regulatory agencies

21

From home salon to

24

Interview with Charlene Nutter

multinational company

8 48

14

25

Australian Born,

29

Use creative strategies to

31

History of trachoma: why the

Globally Loved

increase your income

most important milestone is now

32

Network Marketing Is the Perfect Fit for Me -How About You?

26 47

33

Making more money

37

Introducing Salon System’s

39 45

doing what you love

Lash Squad Reader Gallery Multiple ways of making more money

Business 49 Oscars Winners 51 Events Calendar 52 Lash Inc Accredited Directory 57 Training Directory 59 Supplier Directory

The Editor

Letter from

In this issue of Lash Inc the theme is how to make more money doing what you love. Our team share with you how you can make more money as a lash artist and live the life you deserve.

Since the last issue I have been busy helping set up new translated versions of Lash Inc. We are now have editions in Macedonia, Bulgaria, Germany and soon we will be launching in France and Italy. For details of all countries and languages we cover please visit https://www.lashinc. com/magazine The other major project I have been working on is a new book ‘Secrets to Success’ from Lash Industry Influencers. I hope you get a chance to read it and get some great insights from it. Included in our VIP membership or available in print on Amazon.

Every year, I am honoured to meet many successful people in the lash industry. The lash business owners in this book have especially impressed me with what they are achieving in the industry.

If you read each chapter carefully, you will see a common thread between all authors. Success isn’t an accident. It is planned and takes a great deal of hard work.

These chapters showcase some of the most successful lash artists and educators in the world. They are sharing how they have achieved what they have so you can learn and fast track your success.

One of the main things you will realize about these business owners is you don’t need an MBA to achieve business success. Some people didn’t go any further than high school with their ‘formal education’.

What is important is mindset. This is the biggest difference between those who succeed and those who don’t.

The conversations you have with yourself are the most important ones you will ever have. To be clear, we talk to ourselves all day, every day.

Eventually, all that talk creates our individual self-concepts and beliefs.

Be careful what you say and think to yourself, YOU are listening.

Your intentions set the tone for how well you navigate personal and professional success. Have you set yours high enough? You must always feel a little bit uncomfortable with what you are doing. If you don’t and feel 100 per cent in control, you are probably not setting your goals high enough.

Get comfortable being uncomfortable because that’s where the real growth happens. Set your goals and then aim ten times higher.

Passion, action and perseverance are, in my opinion, the keys to success.

You must love what you do, be passionate about it and you will need perseverance, things don’t happen overnight. When you see people succeed and it appears that it happened fast, believe me, it didn’t. I can’t speak for anyone else but let’s take Lash Inc as an example. It took five years to get the support it has now. And before that, I was in the industry for 14 years building contacts and gaining experience. So if you think it’s easy to start a publishing business and make it a success, it isn’t and most people in this book have their own stories about how

1 - Welcome

hard they have worked at making their business known and successful.

Action is what you need to make everything happen.

You can think a good game, but thoughts don’t make you money unless they are implemented in some form. You can talk an even better game, but without the follow through, you will not have the success you desire.

The final tip is to complete the work you start. In my early 20’s to about 30, I started various projects but I never finished anything easily and always got distracted by the next shiny new project. As soon as I started focusing on completing things, great things happened.

Enjoy reading this issue of the Magazine and the chapters from my friends and colleagues in this book. Should you wish to take part in our next book or want to nominate someone to take part, join the mailing list.

Have an amazing career!

Best wishes,

Louise Tierney

Louise Tierney - Lash Inc CEO

Lash Inc.

Meet Team

Wendy Maltman

Louise Tierney

Designer

Editor-in-Chief

Our Senior

Cathy Rodgers Designer

Journalists

Alena Skodic

Charlene Nutter

Jessika Aude Gautier

Nikki Huebner

Roberta Grande

Wendy Kirkham

Katie Gross

Molly O’Bryant

Ellie Malmin

Contributors Loreta Jasilionyte

Cover Image Lash Artist - Krys Holland Model - Coral Johnson-McDaniel Photographer - Macey McDowell

Zola Nemorin

Published by: Lash Inc Axiom Building Lash Inc, 102B 48-54 Washington Street Glasgow G3 8AZ Contact Name: Louise Tierney Contact Email: info@lashinc.eu www.lashinc.com

Otto Mitter

Yvonne Van Wieren

/LashInc @LashInc @Lashinc LashIncMedia Welcome - 2

WORLD LASH D AY WO R L D L AS H DAY .CO M Every year on the 23rd of October What will you be doing to promote the lash Industry? #worldlashday

Lashes

Turn your Creativity

by Roberta Grande Let’s talk about creativity. Being an eyelash technician is an art.

That’s why we call each other lash artists.

into Income

Right: Odeta Razmine 1st place

How often do you create something different than everyday looks?

How often you use colour lashes in your sets?

Sadly, most of us don’t use our creativity too often. Usually when we offer to add some colours to lash sets, customers gets a bit scared. They imagine fantasy looks with extreme colours and lengths.

Adding few colourful volume fans or a few colorful classic lashes to a set highlights the colour of the eyes, giving an even more mysterious look.

These pictures with colourful sets really attracts the attention of potential customers. Even colourful makeup attracts attention.

When I scroll through Instagram or Facebook posts, I always pass plain black lash sets. They don’t attract my attention too much. If I see any colours, different styling, something extreme or creative, I always stop there for a moment and start analyzing Left: trophies

these pictures and the account it was uploaded from. Customers are just like lash artists, they get bored seeing the same pictures, with same styles and colours. These days, there are thousands of lash technicians around the world offering the same service and posting similar pictures on social media. Don’t be afraid to be different, use your imagination. Take in some models if your customers are afraid to try something new. Create something different. It will attract new potential customers who will be happy to work with you.

on after the procedure to take beautiful pictures. Applying light makeup to your customer doesn’t require a degree in makeup artistry. Have some crystals, glitters and artificial f lowers with you. Most of them will be happy to look beautiful in the picture and will share those pictures, too. A perfect advertisement to a targeted audience.

It will cost for you only 10-15 minutes of your time. You will create a full portfolio with beautiful pictures and will attract more customers.

Cross your barriers.

Go to competitions live and online.

These days, there is so much to choose from. It’s easy to find what suits you the best. It does not matter if you are

Don’t afraid to ask your customers to bring some makeup or lipstick and put it

5 - Lashes

Step into the next level.

beginner or expert. You don’t need to travel thousands of kilometres to compete in a championship. Now you can do it at home. Online competitions are the best solution for those who are afraid to compete live. Make your job more interesting. Set a goal to reach a higher level and work for it. Leave your comfort zone. Your customers will be addicted to you if you will show them that you not standing in one place and you moving forward.

I and my wonderful colleague Toma Sakiniene decided to leave our comfort zones and step away from it for other lash artists. We created an online colour creation competition in February 2019. Our goal was to convince more artists to leave their comfort zone and use creativity. To show that they can

do more and inspire others to stop being afraid to compete. We gave them absolute freedom to choose what kind of art they wanted to create.

Above: Greta Zemaitaitiene 2nd place

Few words from my colleague Toma Sakiniene:

All works were absolutely different and beautiful. Each contestant showed beautiful ideas that were hidden deep inside them.

We let them use anything they wanted, any kind of lashes, colours or elements and choose any theme and style they wanted. The main requirements was to use not everyday lashes, and instead use colourful or rarely used curls, extra elements, makeup and keep colour harmony and style in whole picture.

We were really surprised when the only beginner earned the maximum points

over all other contestants (masters and experts). She showed that everything is possible if you want it. Just step out your comfort zone and act.

Deimante Petraviciute 3rd Place

“I’m really glad that my and Roberta Grande’s ideas and minds go in same direction. In the near future, we have plans and events for eyelash technicians. Our first VIP colour creat ion champion ship really surprised us as we saw how talented the masters are from Lithuania and abroad. At the end of spring, we are planning to stage a live competition in Lithuania. We have so many amazing artist worldwide and we want them to show their best skills as artists. We want to encourage all masters to take a part in competitions and show their best skills for world. Every time you compete, you grow your motivation, skills and step up to higher level”.

Follow us on Facebook and Instagram and don’t miss a chance to step up to the next level.

1st place Odeta Razmine 2nd place Greta Zemaitaitiene 3rd place Deimante Petraviciute Best regards,

Roberta Grande

Roberta Grande

grande.beauty.academy +4793993262 Alesund,Norway

Lashes - 6

In the Heart of Texas let's do

what we love!

EyeConic Lash Studio, Fort Worth, Lash Artist: Monika Frazier Interviewer: Nikki Huebner Fort Worth, TEXAS!

“Where the tea is sweet, our words are long. The days are warm, and our FAITH is STRONG.” Monika, I absolutely LOVE TEXAS! When I think about Texas, I think WOW, this is one of the best places to live in the USA! Among a plethora of other things, one thinks about big hair, long lashes, gorgeous men and women, cowboys, football, hearty meals and good ol’ southern hospitality!

As I travel more with my brand, Endure, especially over the past two years, and I speak to someone in say, New York City, and almost immediately they ask, “Are you from Texas?” For cool points appeal, I sometimes wish I could say, “Yes!” But when I am in Texas and I speak to someone, they usually ask “Where are you from? The Carolinas?”, and that is always a superb conversation breaker.

So, Monika, us finding one another and now working successfully together is just another example of the melting pot of the USA and that in Texas, there are truly many hearts! I was lucky enough to find the heart in you, and your amazing team, Eyeconic Lash Studio in Fort Worth!

Q1. Monika, what brought you to Texas? Or are you a born and raised Texas gal?

I love everything Texas! I was raised on my family’s working cattle ranch in Franklin, Texas, where I loved to fish and hunt with my family and cousins, showed animals at the county fair and helped work cattle since I was a child. While I wasn’t afraid to get dirty working on the ranch, I was fascinated with beauty, aesthetics and makeup.

As a cheerleader, before Friday night football games on bus rides, I would often apply the cheerleaders’ and drill teams’ makeup. I looked forward to the games so I could fulfill my passion for

7 - Lashes

helping other girls look and feel great about themselves. Enhancing natural beauty is an art and instinct that came naturally to me.

Q2.-You mentioned to me that your sister plays an integral part in helping you run your business. What are your day to day demands when it comes to the operational business functions versus creatively enjoying your art?

My whole team is fantastic, and everyone’s role is unique. One important rule I have is to hire the people who fit the culture you want to have in the workplace. I want a culture that is warm, uplifting and supportive to women.

My sister, Mika, is an inspiration and brings a fun energy to the studio. She operates initial customer facing, or front line. So, the bubbly personality you talk to when you call to book, or the beauty that greets you as you enter the front door. Mika is the first ray of sunshine you see when you walk into the studio. She is responsible for the day-to-day operations, which enables me to have more time with my clients and enjoy being creative. She fuels the energy of the studio, and my clients love her. She is perfect for this position.

Maddy is an amazing artist/technician who is well beyond her years. Her

Above: EyeConic Lash Studio

caring heart, energetic personality, old soul, tenacious work ethic and excellent skills have brought so much joy to the studio. Her arrival was perfect timing as I was going through a life-changing transition that also impacted my business. Yet, everything fell into place.

Tara is a strong young woman who recently joined Eyeconic. Wow! Her confidence and no holds barred attitude, along with intense work ethic, is contagious. She is currently managing marketing for us and is training to become a lash artist.

My mom, Karon, helps manage the administrative duties when my sister isn’t available. She is magnificently supportive and helps relieve any stress that can come along with the art. I love that my family is part of my business and Tara and Maddy are family. We are all strong women who look after each other and build each other up. I love my Eyeconic family.

I always feel, while I can teach the art of lashing, having an actual character is ingrained, and that’s my philosophy behind my business. Invest in people – not innate talent – because I believe talent can grow naturally over time.

Q3.-The more lash artists I meet, the more I am noticing that most of them have a very similar personalities. What aspect of your personality do you think led to becoming a lash artist?

I received my master’s degree in educational counseling at Texas Christian University because I wanted to help people in emotional distress. At the same time, I worked for MAC and provided makeup for bridal parties. As I was prepping for my state license to be a counselor, I tried an eyelash extension class and loved it! I felt the same focus in lash artistry that I felt in focusing on how to improve a person’s feelings about themselves. Whether that be

goods, expenses, training, education, certification, experience, time, awards, quality of work, the general market and my competition. My prices may be at the higher end, but we provide a luxurious and tailored experience. We don’t compete with corporate businesses.

Instead, we focus our attention on the personalization and environment we offer.

I remain involved in lash extension groups with other artists to learn, network and stay current on trends. My motto is to learn from people who are better than you.

Q5.-Where do you see Monika and Eyeconic Lash Studio in five years? overcoming trauma, or making them feel more beautiful.

Plus, I had personally been getting eyelash extensions since 2003, so I was an avid client and knew others would love them as much as I did.

Bottom line, I enjoyed making women feel better about themselves through trauma counseling and/or makeup artist roles, and I transitioned that to my studio today. I personalize each client’s eyelashes according to their eye shape and facial features while giving them opportunities to talk to me about anything, as I offer them a neutral opinion, or a listening ear.

Being a lash artist is therapeutic for me, as well as a creative outlet. My open minded and listening ears and heart provides a safe place for my clients to talk and then face the world again with both inner and outer confidence. I love the rapport and relationships I get to develop along the way. It never gets boring. I will continue to train and work on my art both creatively, and with a solid business foundation as I understand more about the investment it takes from your professional client relationship.

In this industry, even though it’s been around for a good bit of time, there are advancements in adhesives, techniques, styles, lashes, tools and aftercare. I enjoy the challenge, except the change and positive momentum toward growth, and recognize there is still room to expand, improve and learn. We are in an exciting time with the lash extension industry and I can’t wait to see what’s in store.

Above: EyeConic Lash Studio Team

Q4.-When lash artists fill their daily hourly client bookings, with full sets and lash infills, you start to cap out on your maximum potential financial earnings. What have you done to help gain additional income to ensure you continue a steady climb financially?

What has been your business model thus far as it relates to adding retail products, additional employees, upgrading service offerings, etc.?

All the above!

I started small, renting a room, and eventually expanded into my own studio as my client base grew.

Before beginning Eyeconic, I was not a small business owner, and I had to gain business and financial acumen through learning and studying. I initially found a free resource – a podcast called Business Boutique. This podcast changed my perspective on how to set a price range and not feel guilty about making a living doing what I love.

While I got into the business accidentally, it is so much more than a hobby and requires passion and dedication.

Since starting my studio, I have added retail, which is growing steadily with demand and skincare services and upgrades, such as Endure products, facial massage, lash tinting and other services.

My business model is to provide a high level of customer service, an exceptional experience which equals value. I set my prices by knowing my worth, consideration of cost of

I plan to always value quality over quantity, and I will continue training, learning and evolving. I want to keep my one shop and make it the best with my exceptional staff. I would love to do pop ups to provide lashes at different businesses around the world. As much as I love Texas, I love to travel, so visiting other states and countries is a goal. My team and I recently went to El Salvador to practice and provide lashes for some of the local women.

Their smiles when they looked in the mirror were worth it! I want to bring that experience to other women in and out of Texas.

I have been blessed and am looking forward to what the future may bring.

Y’all, I cannot get enough of this lovely, faithful, compassionate, and southern woman, Monika. Yes! The answer to where my heart is, and always will be… is in Texas because of the HEART in MONIKA!

Contact info Eyeconic Lash Studio 2749 S. Hulen St Fort Worth, TX 76109 817-888-0753 www.EyeconicLashStudio.com

IG EyeconicLashStudioFW

Lashes by Monika Frazier and Maddy Montes

@EyeconicLashStudioFW

Lashes - 8

Contest

Novalash

by NovaLash

Houston, Texas (February 14, 2019) – Oklahoma native Raylene Cravens was named 2019 Lash Artist of the Year at NovaLash’s eight annual LASHoff Gala on February 8, 2019. Attended by top industry professionals and media, the glamorous award ceremony at The Bell Tower in Houston feted the top four competition finalists, brand ambassadors, and professionals from across the globe who have served the company for 10+ years, with a Quinceañera theme to celebrate the global lash extension brand’s 15th anniversary.

Right & left: Novalash LASHoff Gala

NovaLash founder and CEO Sophy Merszei said, “As always, selecting a winner from among so many dazzling submissions by leading global lash stylists was extremely difficult for our judging panel. In the end, Raylene Cravens stood out, not only as a brilliant lash artist with impeccable skills and technique, but as someone who always

goes above and beyond to help other lash artists. She has proven herself to be a true NovaLash supporter and we are delighted to have her representing our company this year”.

As Lash Artist of the Year, Cravens will receive over $25,000 in cash and prizes, along with travel and businessbuilding opportunities. She will also be featured in a national trade magazine spread with a professional photo shoot.

Like all of the LASHoff finalists and

9 - Lashes

category winners, she has been named a NovaLash brand ambassador for 2019, and will make appearances on behalf of NovaLash throughout the year in locations like London and New York City.

“This is amazing and beyond describable,” said Cravens, owner of Lash by Lash in Nichols Hills, OK. “The past eight years with NovaLash have changed my life. I went from working in a small salon to owning my own luxury

lash studio, and now am the Lash Artist of the Year and a brand ambassador.

I know this is my calling—inspiring others as others have inspired me. It’s really a dream come true”.

The four finalists were selected from among many applicants after submitting a collection of videos and photographs that showcased their NovaLash technique, artistic skill and fashion talent. Submissions were reviewed by a panel of judges, including: Sophy Merszei, NovaLash VP of global education, Sophia Navarro, the 2018 brand ambassador team and members of the beauty press.

In addition to the top honor taken home

by Cravens, the other three finalists— all named 2019 “Lash Squad” NovaLash

brand ambassadors—received muchdeserved recognition as: • Fans’ Choice of the Year: Jessica Gadzalinski, Green Bay, WI

Above, Right & left: Novalash LASHoff Gala

• Classic Winner: Nikki Melillo, West Palm Beach, FL • Volume Winner: Marte Fjeldberg, Trondheim, Norway

ABOUT NOVALASH For the past 15 years, NovaLash has been dedicated to creating the safest techniques and highest quality products, for both professionals and clients. With detailed multi-leveled education for certified Lash Stylists and extensive testing of products for safety and use.

NovaLash is the most awarded global eyelash extension brand. For more information, visit: NovaLash.com.

ABOUT LASHoff As the first-ever contest established to recognize the contributions of Lash Artists, the annual LASHoff Gala celebrates and awards leading talent in this field with a luxurious ceremony inv iting top beaut y industry professionals and media outlets from around the world. Each year, winners go on to great career achievements that launch them into many opportunities within the industry. For more information, visit: NovaLash.com/LASHoff.

Lashes - 10

Loreta's Instagram

Hacking of

by Loreta Jasilionyte

At approximately 11:41 a.m. Sunday morning of March 4, the flawless_lashes_by_loreta Instagram account was taken over by an unknown hacker. The password was changed without my knowledge and I was locked out of my own business account.The account name was then changed to "Instagrammer" before presumably being disabled or worse, deleted.

The account had roughly 88.5k followers and is essential to the business operating successfully. We were at an absolute loss but had to keep operating the business regardless.

You can’t even imagine how difficult it was to keep up with busy business life, not show weakness and motivate the team when inside, I felt like whole businesses was falling apart. These days, social media plays huge role and it is important tool to have. It took me few days to clear my mind and think of what could be done ASAP. The following days were stressful, and I was not receiving that much support

Right: Flawless Lashes Logo

from Instagram or Facebook. Of course, when this happened to us, we searched Google to see if there was someone who had been hacked whether they got their account back. After reading different stories, blogs by famous Influencers, about how they were hacked, we noticed that our situation was completely different. Why is it different?

•

Many people reported you for spam – Instagram deleted or blocked your account

There were few reasons why accounts were hacked/deleted:

•

Random hackers found a way to get your account and asked for a huge amount of money

•

•

Hackers using your account for their own purposes, but changed the original account name

Si mple you r te a m had access and deliberately or accidentally deleted your account

Left: Security Breach photograph

Or someone hacked and deleted your account, as they wanted to harm your business The first four reasons, didn’t apply to us.

How do I know this? The Instagram/ Facebook team can tell you this if you get their attention!

We were devastated to hear this. It would’ve been better if some random hacker had hacked me.

So after reading all these terrible stories and pulling hair over the fact that none of the advice given works for us, we still kept trying to reach Instagram. There is a form you can complete on Instagram so the bots reply to you, which were useless in our case.

Eventually, we gave up emailing Instagram because its hard to get in touch with a real person.

11 - Lashes

We found a better way to get in touch, which was through our Facebook ads manager.

It was a long process (three weeks or more in total) of back and forth with Facebook to first help them to understand what happened, but secondly to also verify my identity.

This included tax statements and a deceleration letter swearing that this was Flawless Lashes property.

Instagram/Facebook said the account was deleted and everywhere online says there was no hope, but with persistence, we managed to keep going and keep faith that we would get it back. I was send 10 emails per day. Yes, you’re right, what an annoying person. But this helped me a lot.

Eventually, after confirming the identity of Loreta, we were on the last stages in what seemed to be getting the account back.

Facebook and Instagram sent a lot of reset links, all of which didn’t work.

Above: Flawless Lashes Team

We cleared cache, cookies, copy and pasted the link they sent for reset into a browser instead of clicking, but nothing worked.

Randomly last night, Grace from our PR was creating an Instagram story on our beauty account and noticed the flawless_lashes_by_loreta account was active. We couldn’t believe it.

She then rang me and I checked my emails and there was an email, which I still couldn’t open. I forwarded it to Grace and we were inside.

The story has a happy ending.

I want to say a huge thank you to all who supported our new account while we were trying to get the old one back.

There are some nice people out there.

And we won’t forget this.

I, Loreta, will be doing live stories in more depth on how we got it back within a week. You can join the live video and ask questions. Do not miss this, we will announce the dates soon.

In the meantime, some quick advice on how to protect yourself from being hacked.

Basically, its super hard. With all the privacy we had, we were still hacked.

Someone must have really wanted us down.

But if you don’t know, please at least have extra security: Never use same company email address as private information!

Have the longest and most difficult password which contains letters, numbers and symbols!

Have two-factor authentification/codes Only use Instagram if you know that your antivirus software is on!

Trust your Instagram only to people you really rely on, with a contract in place! @flawless_lashes_by_loreta

Lashes - 12

Story

Coral Johnson's

by Krys Holland Photographer - Macey McDowell “Lashing” and lash extensions were introduced to me during a very hard time in my life. My partner and I were bouncing around from motels to Airbnbs. We recently moved to have a better life and at that point, we weren’t sure if it was going to work.

One of those nights at an Airbnb, we met Trish. She was such a light in that dark place we were in, telling us stories about when she was just as low as we were but she found hope in a newly found passion. It was almost impossible to believe a person could turn their lives around with just a little bit of hope.

Lashing is something that saves women.

When I finally attended a class, I met Krys. She immediately saw my vitiligo and told me about how she makes her own white lashes. For years when it first showed up, I tried endlessly to cover it. As quickly as I tried to hide it, I realized that I donʼt have to. Many women have this condition and feel the need to hide behind makeup and beauty products. I started almost enhancing my condition, using white brow pomade to draw on just one brow where itʼs nonpigmented,wearing one colored contact on that side of my face.

13 - Lashes

When Krys told me she could extend my lashes with white just like my natural lashes, I couldnʼt say no. Youʼd never think something as simple as lashes could bring me to tears, but after she was done applying them, thatʼs all I could do. I cried not only for myself, but all those other women who can finally feel beautiful again. Or not feel different because they have white lashes and think they canʼt get beauty treatments.

Women are making changes in this beauty industry to fit actual everyday women and thatʼs all we (women) want.

Yes, it does bring unwanted attention or questions about my condition. At first, I didnʼt like it. But now, it gives me that opportunity to educate people on the condition. So, the next time they encounter a person with vitiligo, they can skip the ignorance. Also, as a freelance model, these lashes are seen in many forms for different projects I work on. They only add on to my unique face, like the last touches on a painting.

I can only thank Krys for existing, being such a genuine spirit, and changing womenʼs lives with her craft.

Lashes - 14

purpose?

What is your

by Katie Gross

Founder of the Lash Artist Box and Suburban Lash

I believe each of us is born with a life purpose. To be successful, you must clearly identify, acknowledge and honor your purpose. Once you are able to clarify and understand this, you can make a plan of attack. For me, my passion and purpose is to help change the lives of those around me in a positive and uplifting way, and to leave the world a better place than the way I found it, even if it’s on a smaller scale.

Pretty deep, right? It has taken me 16 years of working in the beauty industry

to finally realize this. I do this through owning a salon business that focuses mainly on lash and brow services, but also specialized hair cutting and colouring techniques and building a staff of truly happy people. Through offering these beauty services, I can help a person feel beautiful, not just on the outside, but on the inside as well.

My purpose for writing this article is to help you to uncover and understand what you’ve been put on this earth to do

– and then pursue that dream or goal with passion and enthusiasm.

To create a balanced and successful life, your vision for your goals needs to include the following seven areas: work and career, finances, recreation and free time, health and fitness, relationships, personal goals and contribution to the community. In the beginning, it is not necessary to know exactly how you are going to get there. All that is important is that you figure out where “there” is. If you get clear on the what, the how will show up. In the journey from where you are to where you want to be, you need to uncover what success looks like to you. The main reason people don’t get what they want is because they haven’t decided what they want. Do you remember in the movie The Notebook when Noah asks Ally, “What do you want? What do you WANT?!” And she didn’t have an answer? This is a perfect (romance movie) example of someone who hasn’t decided what she wants. So now pretend I’m Noah and I’m standing in front of you looking hunky and sexy and asking YOU, “What do you want?!”

One of the best strategies to help you uncover what it is you want out of this one life you live is to gain clarity through making a list. If you’ve read any of my articles, you have learned by now that I am a huge advocate of list making.

I recommend spending 20-30 minutes jotting down a list of things you want to be, do and have. You will find in the first few minutes you will write down things like, “I want a BMW. I want to own a house with a pool. I want to have a lot of money” and so on. However, toward the

15 - Lashes

end of your list, you may come to find yourself writing down thoughts like, “I want to impact my community. I want to feel empowered and I want to teach others to do the same”. These are truer expressions of your core values. High achievers have big visions. How big do you want to dream and how honest can you be about making it happen?

You may have dreamed of starting your own business as a part of your bigger picture as I have. In one way or another, most of us buy into the big dream.

Owning a home, having a nice car and money in the bank are fundamentals for the dream, and for those with an entrepreneurial spirit, owning your business is the ultimate goal. The

appeal of owning one’s own business is particularly strong in the beauty industry where opportunities are so exciting and things are always growing and changing. But keep in mind that starting your own business, or even working for yourself, is an enormous responsibility. Before making a move, you must have goals and a vision mapped out for your career. Make sure these goals are really clear for what you want your lifestyle to look like. Also, don’t let anyone talk you out of your vision. People are great at projecting their fears onto you, so work toward any goal with your blinders on. Stay focused on the outcome you want for yourself and remember, it isn’t easy. If getting what we wanted was easy, we would all

be living our best lives. Some people give up long before the fight is over, but imagine if they just gave it one more week, a month or a year. Are you in it to win it? Or are you in it only until the hill gets steeper, the road gets windier and the battle gets tougher? Abraham Lincoln once said, “Things may come to those who wait, but only the things left by those who hustle”.

You deserve to have everything in your life exactly the way you want it.

Believe in yourself (make a list first!) and go for it!

Lashes - 16

Taking Your Training

On the Road

by Jessika Aude Gautier Owner/Founder at Star Lashes World and World Beauty University

Thanks to social media, your work, photos, videos and posts travel worldwide daily. There are no more borders. If you work really hard and create beautiful lash sets, create your own style and your own techniques, there will come a time in your career when lash artists from around the globe will want you to train them, will want to benefit from your experience, your talent and your special skills.

Some will be willing to travel to you, but others would rather you go to them. If you love travelling as I do, you will want to say yes to everybody and travel the world. Taking your training on the road is quite exiting, but a lot of work. You will need to plan everything carefully in order avoid any surprises.

There are a few ways to do it: organizing everything yourself or with your own team, having someone host you, or partnering up with another trainer and splitting the to do list.

ORGANIZING YOUR OWN ON THE ROAD TRAINING If you’re organizing your own training, you will have total control of every detail, insurance that everything has

been taking care of. First, you’ll need to find a venue. You can go expensive and wow, or you can go for a more modest venue. Of course, if you go more modest, there’s more profit left for you. I have a tendency to get carried away and go for amazing venues where everything is pretty, beautiful and perfect when I do it myself, especially when I go to exotic destinations. But, that’s me, I have always been a little intense.

Make sure you have access to tables and chairs. This is usually not a problem.

You are going to need massage beds for the hands-on part of the training.

Make sure that they rent beds in the city you are travelling to. A lot of cities don’t, and you’ll be stuck buying some.

It happened to me once. I had a group of 12 booked, and no beds to rent. I had to buy some and resell them. But, you learn from your mistakes. Now I plan ahead and don’t assume. You are also going to need good lighting. If you give a top of the line advanced volume training session, that students pay a lot of money for, they deserve and need to have good lighting. When I am able to, I’ll take my Glamcor on the road. When I can’t take them with me, I’ll have Glamcor ship the lamps to the venue directly.

HAVING SOMEONE HOST YOU The second way you could go for, is having someone host you. I personally offer free training for the host. They are in charge of organizing everything, and they can make a little profit if they stay under budget. In this situation, you are less in control. You leave things in a stranger’s hands. It is a little bit of the unknown, your host is often on the other side of the world, usually in a different time zone, and sometimes there’s a language barrier. Make sure you are in constant communication, and that everything is clear between you two. There might be a few things that will not be as you expected, but it is not the end of the world. You are there to share your passion, and teach your skills to thirsty lash artists who will probably become friends for life.

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If you have someone host for you, please be kind and grateful, remember that its a lot of hard work, and without that person, you would not have had the chance to be there.

PARTNERING UP WITH ANOTHER TRAINER ON THE ROAD

you’re in charge of, so your training is successful.

IMPORTANT TO KNOW However you decide to do it, here are a few tips for you. Find out if you are allowed to teach, work, give training session and earn money in the country you’re going to. Have the required paper work needed: passport, visa and work permit.

Find out if you are able to bring commercial goods with you to that country. Most of the time, you have to ship your material and starter kits ahead of time. If you are being hosted and the host collected the money for you, be fair with your host regarding

taxes and income tax. Do not just grab your money and go. And make sure you have proper insurance coverage.

If you need more information about taking your training on the road, do not hesitate to reach out to me. I would be more then happy to help.

Jessika xxx @starlashesworld Star Lashes World www.starlashes.world

You want to do a dual training? Why not! This is a great idea, maybe your partner has different strengths than you, or maybe you both speak different languages, and together you will bringing more students. Do not look at other trainers as competition, look at them as colleagues, maybe future business opportunities. When working in partnership, make sure you have a plan. Make sure you both know what

Lashes - 18

ESTABLISHMENT: The Association of Registered Lash Artists has been established to support the lash industry, with a vision of a safer standards for both consumers and artists alike.

This means defining standards and establishing much needed guidelines, for a safer, stronger and more professional industry.

Benefits Include: 12 Education Modules WHO ARE WE? Lorem ipsum A.R.L.A brings you 10 years of industry experience from our founder Kimberley Haworth who is a dedicated professional keeping up to date with the latest education/advancements and has a passion for all things lash science. Kimberley believes that an industry regulator should not be founded on one persons opinion, which lead to the introduction of Lash Vision LeadersTM. Bringing together 19 Educators and Manufacturers over an entire weekend to build strong industry bonds, all while defining an agreed outline of how the lash industry should be regulated.

Lash Vision LeadersTM will meet yearly to re-evaluate these guidelines and re-define them as needed. It is important to remember the lash industry is young and ever evolving.

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Industry Interviews Access to professional designed lash images Mentoring Membership that positions you as an incredibly skilled technician A community of like minded technicians creating a wave of change & evolution

WWW.REGISTEREDLASHARTIST.COM

OUR STANDARDS: Our lash artist members will be held to a highest safety standard giving consumers piece of mind that they will receive a quality and safe lash application. Members are required to follow our member and application guidelines. If a member is found to not meet or exceed these guidelines they can be reported and stepped down as a member, this is integral to ensuring we are continually raising the standards in our industry.

Association of Registered Lash Artists is honoured to have the support of the lash community and respects each of its members. We are here for the Lash Industry, our promise to lash artists and consumers is that we will continue to build an educated, safe and responsible eyelash extension industry. ARLA members hold the values of sustainable lashing at the safest standards, making them true diamonds of the lash industry.

3 Membership Levels Available LEVEL 1

LEVEL 2

LEVEL 3

Certification in your choice of 1 application

Certification in your choice of 2 applications

Certification in all 3 applications

Salon / Multiple certification available at a discounted rate

Yearly membership starting at just AU$199 or AU$20/month!

Support safe lash applications and a higher quality of work!

Lashes - 20

Why you should be working with

your regulatory agencies

by Molly O’Bryant

Owner of A Touch of Lash We all are familiar with wanting to face palm when dealing with a regulatory agency. Their reputation and persona preced them and they’re often thought to be as helpful as Oscar the Grouch. Perhaps it’s because they are the ones who make the rules that we have to ‘live’ by and, in a way, that makes them a scary figure to have to deal with. However, it truly is just a stereotype and the relationship between regulatory boards and lash artists doesn’t have to be a frightening one. In fact, your governing agency, or state board, is supposed to be your biggest ally and resource for when you need help and guidance. However, at this point in the lash industry, it is the agencies that are in need of our help and guidance.

Let’s be honest, the information being taught in the local schools and the vague, barely-there laws for the lash industry are outdated and don’t even cover a third of what we need to know to practice safe lashing services. Most of the state board regulations on lash extensions pertain to ‘lash tabbing’ and strip lashes, not single strand lash extensions that lash artists are working with. Some regulations have evolved slightly from the prehistoric standards that the industry first adopted, but the majority of the laws have not.

Here’s a secret – lash extension services aren’t going away and the industry is only going to keep growing and evolving. Here’s another secret – when the lash industry became popular, the local regulatory boards weren’t knowledgeable enough about the service to properly govern it. They scrambled and threw together some laws and regulations from similar industries like skin, hair and nails that made sense at the time. In reality, what we were left with was vague details on how to be in compliance with the board, but not proper laws and guidelines needed for lash artistry. Even from the beginning of the lash industry, we were already behind in regulating this service. But what can we do? Well, we are the experts in this field and as the professionals, we are the perfect resource to help create a positive, informative relationship with the

21 - Lashes

regulatory boards so as to encourage industry growth and change.

Getting more specific with the lash industry’s regulations will provide guidelines to make sure that artists know exactly how to comply with the laws of their area and what is expected of them not only as an esthetician or cosmetologist, but also as a lash artist. Things like properly sanitizing your work area, lash chairs, and tables, storing your lash products, and cleaning your lash tiles may all seem like no-brainers to those of us who have been doing it for so long, but where is the actual written law, or regulation, backing up the cleansing process?

Where does it state how the board requires the lash tiles or extensions to be sanitized? Does the board even know what a lash tile is? Another popular trend, which is posing a concern for our industry, would be lash training courses and who can legally teach a lash course and what subjects should be mandatory in that course. Training courses are popping up all over the world, but the requirements and laws for a lash curriculum have not caught up at this time.

My point is that many regulatory boards do not understand that there are details that have slipped through the cracks over the years and that lash artists are actively searching for them. However, those and many other regulations are nonexistent at this time.

For these and many other reasons, it is important for educated and experienced lash artists to reach out to their regulatory boards to encourage growth and up to date regulations.

Working directly with your board representatives on areas of concern and providing them with professional knowledge on updated techniques, products, cleansing and lashing routines is imperative to keeping the lash regulations up to date and the industry safe for your future clients and lash artists.

The lash industry is changing on many levels and the regulatory boards cannot be expected to keep up with all of these changes. This should be important to every artist so that the regulations are up to date, preventing unsafe working habits from occurring due to lack knowledge. This in turn will create and continue to ensure a positive relationship between the regulatory boards, the lash artists, and of course, the clients.

I promise, if you go into your regulatory board’s office and present them with details on how to handle these changes on a governing level, they will be receptive and look to you as a knowledgeable professional who is interested in keeping the lash industry safe for everyone. Be the change you wish to see in your community and help change the outdated regulations in your area.

Molly is the owner of A Touch of Lash in Las Vegas, NV. Find out more about ATOL at www.atouchoflash.com

A Touch of Lash Where beauty is customized.

A Touch of Lash specializes in all things LASHES. From lash extension courses and products to luxury eyelash services, ATOL has been delivering excellence in the lash community since 2009.

www.atouchoflash.com

From home salon to,

multinational company

by Yvonne Van Wieren

Lash eXtend’s Yvonne van Wieren tells her story I've been interested in beauty since childhood. I was always messing about with my hair and makeup, constantly trying new things.

After a somewhat chaotic time at high school, I finally finished my university education and started working as an executive security at a large insurance firm. I soon realised that I was a natural at organising things, especially multiple things at the same time. In the meantime, I had a converted a spare bedroom in my house into a home salon. Besides my day job, I provided services such as hair extensions and nail art for a small group of clients. I also remained on the lookout for new treatments and challenges.

I attended countless beauty fairs during those years. Looking at all the beautiful exhibition stands, I dreamed of having my own brand someday. I saw numerous examples of companies doing things that I thought could be done better or more professionally. I slowly developed a vision of how to (and how not to) run a beauty company.

The ‘wow’ effect!

The first time I tried eyelash extensions was sometime in 2010. I still remember like it was yesterday. Wow! That's what I was looking for. It was amazing to see how wearing eyelash extensions can change your entire face! I had found my passion, and I wanted to give other women the same experience.

After a brief search, I discovered I could count the number of salons offering eyelash extensions on one hand. In that moment, my drive, business instinct, and passion for the beauty industry all came together. I had to tap into this obvious gap in the market! My brain went into overdrive, and I was inspired by everything around me. My desire for quality also came in handy. I don't settle for mediocrity; I only want to work with the best products, so that my brand stands head and shoulders above the rest.

I had 2 years of anonymity to prepare - finding and testing suppliers, putting

23 - Lashes

together a product range, arranging a small loan, and drawing up a business plan. Of course, I also had to become proficient in applying eyelash extensions. That's why I took a number of training courses overseas to familiarise myself with all the relevant techniques. I spent countless evenings practising on anyone who was available and open to trying out eyelash extensions. This was a fun way to learn what I was doing right and what still needed work. Looking back, it was a crucial part of my preparation.

A f ter 18 mont h s , p erh ap s understandably, I could no longer contain my enthusiasm and told some of my salon clients I was hoping to start my own business. Everyone reacted enthusiastically but, as this was during the 2012 global financial crisis, they had their reservations.

To do: the webshop An important item on my to-do list during the startup phase was to have a webshop set up so I could sell my products. One of my salon clients knew someone who could help - that was Wim. At the time, Wim was working as a freelance web developer. He still works at Lash eXtend, and has been with us from the very beginning. We worked together to design and build the webshop from October to December 2012. This all happened at the kitchen

table, as I didn't have an office yet. In the meantime, I had already commissioned a logo and house style and claimed a series of domain names. In those early days, these were still available. I knew one thing for sure: the Netherlands would soon be too small a market for me, and I definitely wanted to take my business overseas.

After deciding on January 1, 2013 as an official start date, the time came to quit my day job in 2012. That took a while, because going from a guaranteed monthly salary to the unpredictability of entrepreneurship is always a gamble.

Although I was reasonably certain I could serve a growing market with my new business, there were often times when doubt crept in.

I still remember when one of my first deliveries of eyelash extensions went wrong - the products were poor quality and certainly not of the calibre I was looking for. I had no choice but to order everything again, while the clock was ticking. I could have cried! However, as a former executive secretary, I was used to dealing with unforeseen circumstances. So I told myself: keep looking forward and don't give up!

The official start I was very proud when www.lashextend. nl went live at midnight on January 1, 2013! It was a success - Lash eXtend had officially opened and I couldn't believe my luck. When the first orders came in that very day, I knew I'd made the right choice. That initial period was quite the rollercoaster - full of surprises - but through trial and error we always ensured our customers were happy.

A real milestone was the first time we attended a beauty fair in Utrecht. I had my own stand made by my father, a former furniture maker. We started

with a 9m2 stand, essentially a mini stand compared to the 80m2 one we currently use for our exhibits. But we were very proud! The fair was a great success in terms of both name recognition and sales. We regularly sent out mailings with promotions, and our customer base continued to grow steadily.

Training As well as providing eyelash extensions and selling associated salon supplies, we also began developing and holding training courses. The aim of this was to help existing salon owners learn a new skill and enable them to offer eyelash extension services. We focus on quality in our products and training courses - the Lash eXtend diploma awarded to salon owners following successful training has to be worth something! Seven years later, we now offer a number of training courses for a variety of techniques and levels. This means we can help beginner stylists as well as experienced professionals. Our courses are now offered worldwide too - we organise on-site training sessions with clients, at their location if desired.

We either travel to our customers or provide training through an e-learning

development that is currently still in development.

The Lash eXtend team grew steadily during the first few years. We hired employees to handle webshop orders, as well as eyelash stylists and trainers.

These employees had earned their stripes in the eyelash business and were qualified to call themselves lash artists. I personally selected these stylists from a large pool of candidates.

Thanks to my experience with applying eyelashes and my attention to detail, I've developed an eye for talent. I have a knack for finding the best stylists.

Frankly, the entire Lash eXtend team is made up of employees who each excel in their specific field. As we all share the same passion for quality, we also keep each other on our toes. Our team is definitely not lacking in (healthy) competitive spirit.

Our trainers take part in various international competitions, and frequently win prizes. To maintain their skills, we have our own salon - the Lash eXtend Experience Center, where we apply eyelashes for our own clients every day. I have regularly been invited to sit on the jury for international competitions for a number of years now.

Above: Lash eXtend team

This involves a lot of flying, all over the world. Judging at these competitions also helps me maintain and expand my professional network.

International growth After attending our first trade fairs in the Netherlands, Lash eXtend's scope soon began to expand into the Belgian market. Several other European countries followed. Eyelash extensions became a real trend, and the ability to apply these is still indispensible to this day. I often hear from third parties that Lash eXtend has made an important contribution to the growth of the eyelash industry, which makes me very proud.

Events I intended to plan something spectacular in 2015, and so the idea for the first Lash Conference was born. A number of leading lash artists from overseas were invited to give a presentation and a demo. All participating eyelash stylists, both local and from abroad, had the opportunity to meet their international colleagues and industry leaders in person. We also held various 'battles'. The event, held

Lashes - 24

at the Mövenpick hotel in Amsterdam, was a huge success and definitely put Lash eXtend on the map.

After the 2016 edition, we raised the bar in 2018 by holding the first Lash World Cup. Organising this event was a big job, and the entire Lash eXtend team helped out. It was all worth it in the end - the event was a huge success! We received guests from all over the world. As well as European lash stylists, we also met participants from Japan, Australia, the US, and Latin America. We are already working on the upcoming 2020 edition of the Lash World Cup! I still manage Lash eXtend on a day to day basis. However, I am also focused on the company's long-term viability.

Consistent innovation efforts and keeping an eye out for new products

and techniques are the only way to ensure we continue to grow. This also means we will have to take (financial) risks from time to time, which isn't always easy. Fortunately, that makes it even more satisfying when things turn out well!

Our Bunschoten location is also becoming untenable, and this will continue if our plans for expansion over the coming years are any indication.

Lash eXtend is still growing steadily by the year, and we expect this growth to ramp up over the next few years! In spring 2019, we will attend four major European cosmetics fairs within a month. Starting in Bologna, Italy, we will then visit Brussels, then Düsseldorf, and finally Utrecht. Organising this was no small feat, schedule-wise.

Brand From 2012 to 2017, our office was located in Amersfoort. Due to our rapid international growth, we quickly outgrew this location. After searching for suitable premises for over a year, we moved to Bunschoten in 2018.

This is where we operate from today.

Unfortunately, a large part of our stock was destroyed in a fire in November 2018. That was a low point, but we made it through with the help of our outstanding team.

CEO and Mother

Left:Yvonne Van Wieran

In the meantime, I have stopped providing eyelash services and now manage the business full-time. When I started Lash eXtend, I was single and had a busy social life. Unfortunately, as the CEO of such a dynamic company, there's very little time for a private life nowadays. Attending parties and festivals takes much more planning with such a busy schedule.

I now live with my partner Niels, and we welcomed our daughter Romée at the end of 2017. I combine motherhood with my work as a CEO. To facilitate this, we have a very sweet nanny who takes care of Romée and regularly brings her into the office so I can spend more time with my child. In fact, Romée and her nanny will soon join us overseas when Lash eXtend attends various trade fairs! This brings me comfort because no matter how much stress I'm under or how busy I am, hearing Romée laugh always brightens my day..

Our focus is on delivering quality and keeping our products and services package up-to-date. I make sure I'm on top of the latest trends, or set trends myself, to ensure Lash eXtend stays ahead of the competition and continues to grow. Coming up with new ideas and improvements while simultaneously running the business is a big challenge, but it's all worth it. To this day, I have no regrets about daring to quit my job in order to pursue my dream of building my own brand!

Yvonne van Wieren

CEO & Founder Lash eXtend B.V.

www.lashextend.nl

25 - Lashes

Interview with

by Louise Tierney 1) Please tell me a little about you and how you got into the Lash Industry.

I became a licensed Esthetician in 1993. Opening my own spa in 2003 in Plaistow, New Hampshire I started hearing about lash extensions in 2005.

I took certification classes from Xtreme Lash, Lavish Lash & Novalash looking for the knowledge and best quality to offer my clients. Novalash contacted me in 2007 to offer me the position of Instructor in New Hampshire. I flew to San Fransisco to be trained as an Instructor and began offering eyelash extensions classes through Novalash. I then took on the states of Massachusetts, Maine, and Vermont and continued offering classes through Novalash until December of 2018. I also grew my reputation as an eyelash extension artist through the years using my knowledge from educating others and myself to offer the best in teaching and giving my clients top quality services.

2) Please tell me about your business, where your business is in the world, what you do c u r rent ly (Educ ator, L a sh Supplier, lash artist etc…)

I began my own business in 2015 as EyeEnvy Lash & Brow studio, offering eyelash extensions and also microblading. I have locations in Londonderry, New Hampshire and in Camden, Maine. I live in Maine but started out in New Hampshire where I travel to every 3rd weekend. During the week my daughter Ashley is there offering eyelash extensions and makeup lessons and application. She is certified through Novalash and mentored under me for 1 year. I stopped teaching for Novalash in December of 2018. I was only able to offer classic lash extensions classes and I wanted to offer more.

Being one of Lash Inc’s journalists I reached out to you first to see if it was something I could do through you and I’m extremely happy that I’ve begun to

Charlene Nutter

set up being an educator through Lash Inc. Academy. There are so many out there who aren’t properly educated and are teaching themselves how to apply eyelash extensions. I want to offer an affordable, thorough class to help them better their art in eyelash extensions.

3) What is your definition of being a successful lash artist?

Being a successful lash artist to me is being educated continually so I can offer my clients services that don’t harm the integrity of their lashes.

Being a lash artist for 15 years I have experienced work from others who offer lash extensions and their work is harming the natural lash. Through my many certification classes, I have learned there is a safe method of applying lash extensions. This is what I teach and continually follow. Being successful is putting my client's needs first through my education, knowledge, and concern for their safety.

4) What is your definition of being a successful business owner?

Being a successful business owner I feel is following state laws, providing a clean, aesthetic space for my clients, helping people become aware of the services being offered, offering services that enhance their beauty without harming the integrity of their lashes or skin. I always provide a contact number in case they have some sort of reaction.

5) In your experience how do you become a successful lash artist?

I feel I have become a successful lash artist as my clients know I continue educating myself so I can offer them the best quality lashes and adhesive that will give them the best hold and retention. I educate them on aftercare to help keep their natural lashes healthy and give their extensions the healthiest, longest life. I continually educate myself through classes to stay on top of the different application processes and

to offer them the style that best suits them. One look or style doesn’t fit all.

In looking at my client's face shape, size of the eyes and the look they’re going after helps me in creating what they want and using the diameter & length that is healthiest for their natural lashes. This is what has built trust over the years and brought me my clients as well as clients from other lash artists who possibly weren’t certified properly and were damaging their lashes.

6) How do you become a successful business owner?

I’ve found it takes time, learning from mistakes, and help from others to become a successful business owner.

Being a business owner involves a lot as there is setup, website, location, marketing, daily posts, community knowledge, etc. I have asked and learned from friends who own their own business. Staying on top of current happenings in the lash world, sharing that with clients and community.

7) What do you wish you had known when you started lashing that would have made the path to success easier?

I wish I knew that there are many methods and tricks to use in eyelash extensions so I could have expanded my knowledge earlier.

8) Do you have any top tips you haven’t already mentioned in how to become a success in the Lash Industry?

The main point I would bring out to others is to continually educate yourself.

I don’t feel one class is enough. By taking different classes from different educators one grabs onto different knowledge that helps them grow.

Practice, precision, focus.

eyeenvylash

Lashes - 26

Globally Loved

Australian Born,

by Otto Mitter

Once upon a time, in the land down under there was a family. This family who were just like any other family, making their way through the journey of life finding their niche and following their dreams.

This story is about the journey of this family, Australian born, who set out with a mission to lift the standards of the beauty industry throughout the world. We get some insight about this story from Otto Mitter the managing director of Australian beloved brand turned global phenomenon - Elleebana.

We all get asked that question “What do you want to be when you grow up?”

Otto recalls “The funny thing is a lot of us don't really know that answer right away. Along our travels we may try lots of different things to see how we fit in the world, see where our talents may lay, what excites us and all of a sudden along your way, you stop for a moment and look around and realise you have

end up in the place that you're meant to be.”

“I think back to how my journey started in the beauty world, it was Gold Coast 1994, I was riding my bike back from school to my mother's beauty college Gold Coast Training Academy. I had grown up either at my mother’s salon or at the college and I spent most afternoons there, after school hanging around, cleaning the stock cupboards and wiping the notes from the teachers blackboards, subliminally immersed in both products and beauty knowledge and by the end of high school I was at a crossroads of where to go in life, not uncommon to many others at that age.”

The suggestion to study at the college while I found my feet seemed a little strange at first. “Shouldn't I be working on cars or building houses?” but I was also at the age of pushing boundaries and expanding my horizons so instead of following the masses - I took up my mother's offer and enrolled for the Cert 4 in makeup shortly followed by a variety of other modules of the beauty diploma finding more enjoyment that I had anticipated and quickly sharing the passion for the industry that was ingrained in my household.

My family completely occupied themselves within the beauty industry from writing the first competencybased beauty courses in Australia, running a successful beauty college, to the production and distribution of professional use only beauty products ranging from skincare, wax supplies, massage tables, equipment and eyelash and brow products. I grew up being surrounded by very influential people, experiencing tradeshows and industry associations from their inception in Australia and observing and absorbing all of what I could from the industry greats.

Being a naturally creative person, my makeup studies saw me drawn towards the world of lash and brow and pursued this avenue and met with the producers of various lash and brow tint brands. Exposing me to the world of production – something I found exciting and challenging. It seemed again another natural progression for me to study personal care formulation and cosmetic chemistry to further help the development of my knowledge, skills and my family’s brand Elleebana.

Our family’s company, producers of Elleebana, started before the internet really took off, it was modest business that had all the challenges that most

27 - Lashes

companies face. I do have to attribute a portion of the company’s expansion to the world of social media and how international relationships became much easier thanks to the internet.

Before that travelling to tradeshows internationally was the only way to build international relationships, which was a costly affair for companies and time consuming since Australia is so far from the rest of the world. Suddenly, I could forge industry relationships with international connections without leaving the office and it wasn’t long before my social media presence helped to spread the news of our brand from Australia called Elleebana.

Exportation for our company seemed like a pipe dream when I first considered it, the cost of production is so much higher here so this was a challenge and I was unsure of if we could make that work or seem enticing to both international distributors as well as viable for our business. The overseas market was starting to see Australia as holding a solid reputation for quality products, good ethics, reliable and trustworthy people to do business with and the international word spread of how good the results were with our products and our popularity grew.

The offer of being a guest speaker at various global conferences and competitions around the world started to flood in. My schedule just got busier and busier and in 2018 I was away for over three months of the year touring internationally. This in addition to my local commitments and performing many classes. The schedule just got busier and busier and the feedback from my classes got better and better, which inspired me to push further and harder than ever before. In 2017 I was very fortunate to be able to take home the title "Educator of the Year" at the ABIA's which was quickly followed with Educator of the Year at the 2018 NALA Awards in Canada. This was such a highlight in my career and saw a lot of internal reflection on my years as an educator.

Education has always been a huge focus for our brand, our products require specialised education so that you can obtain optimum results for your clients. Writing courses and educational content is something that we do regularly and when I first started teaching, I had some moments where I struggled. I questioned whether this was something I even wanted to do with my life. Early in my teaching days I recall a class where I lost all train of thought and froze. I had to take a five-

minute break, regain composure and walk back in and finish the class. It was a tough moment for me personally, I was seriously asking myself if I had what it takes to be an educator. At the end of the day I apologised to my students, told them honestly how I was feeling and questioning my place in the world as an educator - the support I received in return from these glorious students was and still is my inspiration to keep going. Nothing quite like a moment of raw truth to keep you humble but also nothing like the compassion of others in the industry to inspire you to be better.

I shared this experience with each trainer that comes to work with me as I feel it’s a good lesson – failure is how we learn, encouragement is when we strive for more and thanks to the support of my family and my wonderful team I am always motivated to keep going and working on my professional development as an educator and as a business mentor.

In 2015 we launched the industry’s first global Elleebana trainers’ symposiums, another significant moment in the brand's journey. Sharing the pictures and the videos of all our global trainers and distribution teams coming together, at our symposium, saw the lash and brow industry inspired and other

Lashes - 28

brands started doing it also. It gave me a great feeling knowing that we must be doing something right and helping to set trend of education betterment within our industry.

Fast forward to January 2019, I sat down and assessed our company’s growth and had to pinch myself. Elleebana is now distributed to 57 countries around the world and growing with millions of treatments being performed per year using our brand.

A big part of our success and growth is not only the great products but the people within our team and their dedication and work ethic. I've said this time and time again you can have amazing products, but you really need a team of amazing people working with you, sharing your vision to help a company and brand reach its full potential.

My wife Zoe, General Manager of Elleebana Global, has been such an inf luence for me and my pillar of strength, I say that she is my voice of reason! My role in the company is the visionary and developer, Zoe helps me make sense of my ideas, tames them when they need taming or boosts my creativity when they are viable thoughts.

Together we bring them to fruition and together we watch them fly.

29 - Lashes

Many days this can be a challenge, and people I have met have said that they wouldn’t be able to do it, but we continue to defy the odds and we make such a dynamic team in turn inspiring many along the way, it really has been truly enlightening for myself, challenging not only my business mind and my creative nature but also my marriage has only ever meant we needed to work harder than others and I’m so proud of what we have achieved.

We have expanded into product development on many levels with professional use only products and cosmetics related to the world of lash and brow and we are now expanding into online education and continued professional development for educators around the world.

Our goals are ambitious but at the same time a simple philosophy, we strive towards being a brand that is innovative with integrity and being supportive to our industry. We are not all about success for our brand only, but also helping others to succeed in this industry. Over the last 12 months we have been key sponsors with over 30 different lash conferences and competitions and major beauty events around the world. Many of these events are put on by our competitors, but we get a real kick out of seeing up and

coming lash and brow artists succeed in their careers.

Yes, we are very fortunate that with all the hard work it started to pay off and we can now afford to invest back into our community, and we are more than happy to do so, as we really want the world to know that we give back to our industry.

2019 is going to be one of the biggest years yet in the history of the company, 23 years in business we are pushing harder than ever before to be innovative and influential and continue to lift the standards to new heights around the globe and importantly spread the word that Australian brands can stand out in the crowd and make difference.

www.eximport.com.au elleebana

Donate ÂŁ1 or more to the Lash Emoji Campaign and be entered into the prize draw www.gofundme.com/lash-emoji-eyelash-emoji-fundraiser Lashes - 30

Use creative strategies to

by Zola Nemorin

increase your income

SKYN Institute & SKYN Clinic

My family and I are planning our family reunion, which will be held in Jamaica this year. During the planning process, we came across some old letters that family members wrote to my grandma back in Jamaica. My dad found a letter that I wrote to my grandmother when I was 10 years old.

In the letter, I told my grandmother that my mom took me to SAM’s and I bought candy in bulk to sell. This is something that I did often, I had my own candy business. I also told her that I was going to make more money this time around, more than I ever did before. I decided, I would talk to my uncle, professionally (not sure what professional sounds like coming from a child), and ask my uncle for a $100 loan. With this loan I could purchase more candy and buy myself a new radio.

We have to think of creative strategies to make money, doing what we love.

First, create a plan of action. A plan will help you to strategize your process in order to reach your goals. Include market research, your vision and goals and a marketing strategy. Keep the end in mind.

Even as a child entrepreneur, I had to think of creative ways to make more money doing what I loved.

Within your marketing strategy, do some research. Look around, what are your competitors doing? Don’t be afraid to borrow from others. If their idea worked, just put your twist on it.

Also, seek out new and innovative ways to market yourself. Figure out how you can set yourself apart or create a niche for yourself. Example: You only provide volume lash services. You add a complimentary brow wax with every set. You specialize in wedding sets.

As lash pros, we love what we do, but we have to make a profit in order to sustain our business, take care of our families, or just to keep the lights on.

After you figure out your marketing strategy, create an inf luencer and ambassador program. We live in the day and age of social media. Direct

31 - Lashes

to consumer marketing is what I call it. You have been given a gift through social media, use it, and reach your audience instantly (I will discuss social media and influencer marketing in a later article).

Then, implement, execute, implement, execute.

If your business is something that you love, it will not feel like work to you.

The next step will be choosing where you want to take your next vacation.

www.skynclinic.com

This adhesive has been brought to Lash Inc through The UK Lash Institute. We are excited to be offering this adhesive as part of our Lash Inc Pro range.

The ultimate oil resistant glue every lash artist has fantasied about!

• Oil resistant • Working humidity 10% - 95% • No carbon black! but black in colour!

• Almost odourless • Low fumes • Bonds 0.2 - 1 sec • Suitable for sensitive clients •

Full details on our product website. www.lashincpro.com Be one of the first to use this amazing product.

History of trachoma:

why the most important milestone is now

by Sightsavers

A blinding eye disease which has plagued humanity since antiquity, is now on the verge of being eliminated.

A blinding eye disease which has plagued humanity since antiquity, is now on the verge of being eliminated.

Trachoma is the world’s leading cause of infectious blindness and if left untreated, can turn eyelashes inwards so with every blink they scrape against the ball of the eye, slowly and excruciatingly turning people blind.

It wasn’t until the 20th century that the cause of the disease was discovered, enabling it to be treated, but it has been around for more than 10,000 years.

Evidence of it has been found in Ice Age skeletons in Australia, and hieroglyphs on ancient Nubian tombs show a weeping eye next to tweezers, still used today by trachoma patients to pluck out their eyelashes and ease the pain.

Plato wrote about it, St Francis of Assisi almost certainly had it and it became a major public health problem in the UK in Victorian times after soldiers brought it back from the Napoleonic Wars. Just last century, it was one of the main reasons immigrants to the US were turned away.

Now we have arrived at a new milestone in trachoma’s history – its impending end. A $105million fund has been set up by leading philanthropists to eliminate it as a public health problem across the world.

Simon Bush, Sightsavers’ Director of Neglected Tropical Diseases, said: “From ancient manuscripts to Dickens novels and Hollywood films – the footprint of trachoma can be found throughout history.

“For me, though, the most important moment is now. This agonising, blinding disease is on the cusp of being eliminated – we are making history.

An incredible group of communities, governments and international organisations have come together to bring us to this point.

“We must look back as well as forward to celebrate this landmark, and maintain momentum. Only by acknowledging how long this disease has been around, and how much devastation it has caused, can we understand how much is being achieved and why.”

The Accelerate Trachoma Elimination Programme is a collaboration of funders including the Bill & Melinda Gate s Fou nd at ion, Ch i ld ren’s Investment Fund Foundation (CIFF), The ELMA Foundation UK, UK aid and Virgin Unite with Sightsavers. It aims to accelerate the end of blinding trachoma in 10 countries and significantly boost progress in others.

It is now within our grasp to help make history and rid the world of this painful disease, but more funding and support is needed to finish the job entirely.

Sightsavers has launched The End is in Sight campaign to eliminate the disease in the countries where we work by 2025.

What’s more, from 15 February to 15 May 2019 the UK government will match all donations, up to a total of £2 million, enabling us to help twice as many people.

To find out more, or to donate, please visit Sightsavers.org/aidmatch

33 - Lashes

Network Marketing Is the Perfect

-How About You?

Fit for Me

by Wendy Kirkham

If you've managed to build a successful eyelash extensions business, congratulations — I can only imagine the blood, sweat and tears you've put into it.

All of us, however, have room for personal and professional growth. With that in mind, have you ever considered establishing a part-time side business?

One that could make your retirement more comfortable, help pay for your children's college education or allow you to finally take that dream vacation?

For meeting goals like these, network marketing can provide the ideal solution. Also known as direct sales or multilevel marketing, network marketing involves selling a product line directly to personal contacts. You receive a percentage of those sales and of those made by the sales representatives you recruit to the company.

Network marketing of fers the opportunity to supplement — or even replace — your current income. And you'll still have time to keep running your current business.

Top Five Benefits A quick summary of my story: I am a single mom with two boys and live in a rural part of the United States.

In 2013, at age 46, I quit my job as a pharmacist to join a network marketing organization in the cosmetics field. I've since ascended to the top leadership rank in the company and have a team of nearly 300,000 reps in 13 countries.

Based on my experience, here are the top five benefits of working in a makeup network marketing organization.

1. Low startup and ongoing cost Starting a typical brick-and-mortar business requires an upfront investment of $10,000 to $100,000 USD. Then there are the monthly costs — payroll, leasing space, insurance, inventory, etc. My network marketing company requires only a $99 investment (and includes a free website). Moving forward, you spend less than $42 a month to run your business.

there's no cap on how much money you can make. If you work hard, continually improve your skills and commit to building a powerhouse team, the sky's the limit.

5. Working from wherever you like The virtual nature of network marketing gives you freedom. If, like me, you want to live on a farm about 175 miles away from the nearest city, that's fine. If you want to work at night while vacationing at the beach or touring Europe, it's totally doable. As long as you have your smartphone and a working internet connection, you'll be all set.

2. Multiple revenue streams A Final Word As mentioned above, with the network marketing model, you not only generate income from the sales you make but also receive a commission on the sales your reps make. This provides motivation to train your team well, as you'll share in their success.

3. Residual income Residual income is money that continues to come in long after you've done the work. For example, if I sell an eyeliner and lipstick to a new customer, I'll receive a commission on that sale and on every purchase she makes in the future. The same goes for all the customers my reps bring in. The longer I stay with the company, the more residual income I'm likely to earn each year.

4. No income limits

Please keep in mind: Network marketing isn't for those looking to get rich quick.

You need patience, determination and fortitude to prosper. But if you have those qualities — and the courage to take the leap — joining a makeup network marketing organization can be the smartest decision you ever make.

Feel free to contact me to learn more

Wendy Kirkham is a Black Status Presenter at one of the world's fastest-growing network marketing organizations.

You can reach her at 00-1-605-228-3723 or wendykirkham@yahoo. com.

With network marketing, there's no salary and no guarantee you'll reach your income targets. On the other hand,

Lashes - 34

Making more money

doing what you love

by Alena Skodic

You have your main job, but you are dreaming of your own beauty studio? You make a good salary and you fear you will not achieve the same when you open your own business? You would change something, but you do not know how and you are not sure you will be successful. Do you love what you do? And you want to make money doing what you love? You need a good plan.

1. You need to leave your comfort zone.

You should be ready to do something completely new, as what you did yesterday leads you where you are today.

If you are not satisfied with this “place”, do more or new activities to achieve what you really want.

2. Take a sheet of paper and divide it into two columns. In first column, you should write all the advantages of your new job and all disadvantages in the second one. If you get more advantages, then maybe it’s time to set a goal and make some changes in you career.

3. In order for goals to be fulfilled, energy is needed. But it ends periodically. Find something that will constantly motivate you and force you to move forward. Maybe it will be some kind of motivational literature or music.

You can use a variety of techniques and exercises that help you get motivated.

Understand where you will use energy

35 - Lashes

to achieve goals, do not slow down when it gets difficult and keep going.

4. Next, you need to establish your chosen path. You should be 100 per cent sure you are going to go this way. Either you have huge success or you have bad days with not enough customers and low income.

You need to gain this unshakable confidence in achieving all of your goals and the energy to realise them. You must have a one-track mind and faith in the fact that everything will work out. Without this, it is pointless to move further and take the next steps. If you do not have enough faith and you doubt that you will succeed, you may not even begin, and you can fail.

5. After you have established your direction and understand that you are ready to devote your whole life to it, write down specific instructions.

Write the steps to start your business. And then write small tasks for each step.

For example – one step: “Pick your salon location”.

Tasks: • make your salon easy to find, • know the local clientele, • research competitors, • set up close to other relevant businesses, • set your budget (the cost of setting up a salon), • consider the size of the salon you need.

When your plan is complete, you will have clear understanding how to realise your goals and ideas. Here, the results are just inevitable. All that remains is doing it!

Secrets to Success Secrets to Success brings together interviews from some of the most successful people in the Lash Industry.

Learn from them and take your business to the next level.

Available from Amazon June 2019

ÂŁ12.99

Launch 26th May 2019 - Super Yacht Lash Conference London

Lash Educator Diploma - Take your career to the next level.

Share your knowledge and passion with others.

lashinc.com/online-courses

Learn to teach.

37 - Lashes

Featured Lash Artist - Tiffany Parmar

Introducing Salon System’s

by Salon System

Lash Squad

Brand leader in professional beauty, Salon System, proudly announces its Lash Squad for 2019.

The Lash Squad is a team of experts in the beauty industry and lash gurus. The successful collaborations between these professionals and Salon System have been ongoing for many years, and naturally led to the formation of a squad ready to share knowledge, inspirations and techniques. The experts are available and keen on providing comments and quotes on new products, trends, training courses and techniques. Salon System’s Lash Squad includes: Ruth Atkins: A Salon System educator and lash & brow specialist, Ruth has been working for the professional beauty brand for over twenty years.

With professional qualifications in beauty and teaching and with 30 years as a make-up artist, Ruth has travelled the world, training export accounts and lecturing at trade shows and events.

Individual Mink Style lash in short. The lash lift and tint accentuate my natural lash and the individual lashes add a little depth and further definition. For special occasions and holidays, I opt for Marvelash and my go to style is Russian volume using a mixture of curls to add texture, I love how soft and natural they feel too." Ruth Atkins

"My personal lash style of choice has three phases – a Lashlift and tint, followed by Salon System’s new Texture

Lisa Stone: A Salon System expert and freelance beauty educator for the past 14 years, Lisa is a qualified beauty therapist and teacher. With Salon System’s exclusive training provider Training Solutions, Lisa delivers courses across the UK, lecturing, speaking at beauty events, launches and working on NPD. She writes blogs and articles for various trade beauty magazines and websites on specialist areas in the beauty industry.

“I really enjoy the time it takes to create a Marvelash look. I love watching how lashes transform from natural to then giving clients the WOW factor reaction – I never get tired of that! One of the other things I love to do is work on beauty and brand photoshoots, behind the scene prepping and preparing models. I love what I do and simply can’t imagine doing anything else!” Lisa Stone

39 - Lashes

Above:Ruth Atkins

Left: Lisa Stone

Right: Sammm Agnew

Below: Lauren Alice

Sammm Agnew: she is a specialist in creating extravagantly bold and unique makeup, hairstyling, body paint and prosthetic designs; and names her style Hyper-beauty. Sammm has 15 years industry experience across film, TV, fashion, music and advertising. She has been credited across the UK, Europe, USA, Asia and Africa. Credits include The Kings of Leon, Coldplay, Zayn Malik, BBC, ITV1,2, C4, Discovery and Sky. “My all-time favourite lashes are the Naturalash LashLUX 003 Mink Style Strip Lashes! So easy to apply due to their unique curved design. They add a bold and beautiful touch, to open up any eye in a dramatic way. I love their blended form and soft curvature, creating a totally extravagant lash! A must have to add that special touch to an evening makeup, performance makeup or beyond!” Sammm Agnew

Lauren Alice: Lauren is a freelance makeup artist working in fashion, editorial and commercial beauty makeup. Over the years, her work has been featured in magazines such as Vogue, Elle, Marie Claire, Grazia and Harper’s Bazaar. Lauren has been very lucky to work with some fantastic celebrities over the years including Dua Lipa, Taylor Hill and Leomie Anderson.

of lash and placement.”

Lauren Alice For further information visit @salonsystem

“I would describe my lash style as fluffy yet defined. I like to see the texture of the lash hairs but use them in a way to define and sculpt the eye depending my choice Lashes - 40

Reader Gallery Vy Nguyen

Mariola Mikołajczyk 41 - Lashes

Brittani Hamilton Strong

Elizabeth Nelson

Branka Kraljik Lashes - 42

Karlie-Ann Birtchnell

My Linh P ham

Magdalena Opozda Jessika Aude Gautier

Sarah Johnson 43 - Lashes

Nataly Davydova

Ania Wilhelm

Jo Cooke Lashes - 44

Xrysa Iordanidou

Lien Scherbeck Annika Marshall

Bizzy Nelson

Tylar-Ann 45 - Lashes

Katie MooreTiffany Parmar

Kristen Maxwell

Alexandra Tornyi

Megan Moon

Lashes - 46

Multiple ways of making

by Charlene Nutter

As an eyelash extension artist and an educator, I feel very fortunate to be in a profession I love and make the money to live comfortably.

Not many people have that. Starting my career in esthetics 26 years ago began my journey. I blame a certified lash extension artist 15 years ago. At the time, it was slow as lash extensions were fairly new in the New England area, so they were not bringing in a lot of extra income. A little over a year later, Novalash asked me if I was interested in becoming their New Hampshire trainer. I accepted and was trained by a doctor to educate others in the application and certification of lash extensions. This was a choice I’ve always been very happy I’ve made as it opened up a new world for my business, but mostly, to the joy in seeing how happy my clients were to have their eyes greatly enhanced by having lashes applied. Being an artist and educator in lash extensions grew fairly slowly though, as it was a new service that many weren’t aware of.

Feeling I needed to help more people become educated in what eyelash extensions were and also letting other professionals learn about being certified in this became a goal. I began running ads in newspapers. This helped and new clients began booking appointments and the word spread.

Nine years later, everyone was offering eyelash extensions so I needed to up my way of advertising and make people aware of “safely” choosing an eyelash extension artist and actually being certified, rather than watching a video on YouTube or letting a friend train them.

I began by having a professional website created, which led future clients to either ask questions, make appointments, but mostly read about my history as a lash extensions artist and educator. They were also able to see that I was certified through more than one company and that I took my profession seriously and kept my education up to date so they were getting the best in eyelash extension application. Keeping my Google ad up to date was also important as people now search for local salons, spas and

47 - Lashes

studios that offer the service and I wanted to be the first one that came up.

In eyelash extensions, there’s not a lot of aftercare for retail to clients. I have everything they need, but I needed to open up more to everything that affected the lash retention. I decided to begin offering skin care to make sure they were using a product that didn’t break down the lash adhesive and was also helping my clients’ skin.

Next, I started offering makeup. We know the vast majority of woman use makeup every day, but certain ingredients can definitely break down the lash extension adhesive. Bringing in both skin care and makeup helped me not only increase my income, but it assured me that my clients were using a product that wouldn’t negatively affect the retention of their lash extensions.

We have to remember that if our clients are happy, we’re happy. If their lashes have great retention, not only do they continue to see us, but they also refer others. By offering aftercare in every form, we can help with this.

Finally, I decided to open my own Lash Inc Academy. This helped me offer more

more money

classes to other professionals in classic and volume. Becoming a journalist at Lash Inc magazine also opened up my education and knowledge in lash extensions as I was corresponding with top lash artist and educators around the world. By staying aware of new products that help retention and continual classes that keep me knowledgeable on the latest lash extension styles, I’ve been able to increase my clientele, classes and income.

Keeping up with the lash world can seem difficult. Take a deep breath and, if needed, get help from a professional regarding advertising. Put your name, education and skills out there for people to see. Make sure you are offering your clients aftercare in all forms, the best lash extensions and adhesive and always educate them on aftercare, skin care and makeup that doesn’t negatively affect the retention of the lash extensions. Follow the top lash educators and continue to take classes to stay at the top of your game.

By doing this, you will gain a client base, increase your income and most of all, love what you do every day and see the joy on your clients’ faces.

eyeenvylash

Business

Featured Lash Artist - Linute Nesvarbu

@LashInc 2,371 posts 37.7k followers 5000 following Lash Inc. Instagram is where it’s at these days. Get some #Lashspiration from our handpicked #LashArtist feeds. www.lashinc.com

@beautyroomdendermonde

@angelinspiredlashes

@queen_b_lashinc_academy

@lashworld_

@aniawilhelm_lashartist

@industrylash

@lusciouslashesbymargaret

@vi.esthetics

@goldenlashesbeauty

Business - 50

Victoires Du Regard

New CLASSIC SPECIALIST World Champion: Mrs. Arune Mooney, representing Lithuania

New LASH LIFT SPECIALIST World Champion: Mrs. Elisabeth Bexter from Sweden

51 - Business

Winners

New FANTASY SPECIALIST World Champion: Mrs. Kerstin Kaluza from Germany

New VOLUME SPECIALIST World Champion: Mrs. Olena Lim from Poland

Photo credit for all imagaes Mr. Martin Metivier Photographer from Canada.

Business - 52

Events Calendar 2019 Events

May 2019

Lash Inc – Lash Artist of the Year Calendar-Alt Closing date 14th September 2019

United Kingdom & Ireland

GLOBE www.lashinc.com/competition

England Beelashfull Ltd

Calendar-Alt 5th - 9th May 2019

Looks by Linn Awards & Conference

Bianca Harris-Berry

Calendar-Alt 21st Sept 2019

Envelope-Open 191 Lewisham Way, London, SE4 1UY

Oscars Online Competition

GLOBE www.lookbylinnawards.com

PASSIOLASHES map-marker-alt Cancun

Calendar-Alt Closing date 31st May 2019

Envelope beelashfull@beelashfull.co.uk GLOBE www.beelashfull.com

GLOBE glam-lashesuk.com

International Lash Queens Championship

Blink Lashy

Super Yacht Lash Conference

Calendar-Alt Closes 30th Sept 2019

Tasha Young

Calendar-Alt 26th May 2019

GLOBE www.ilashtique.com/2019-lash-

Envelope-Open 31 Rodney Street, Liverpool, L1 9EH

GLOBE @lasheventsuk

queens-championship

Envelope training@blinklashy.co.uk

GLOBE @lashevents.co.uk map-marker-alt London

June 2019

GLOBE www.blinklashy.co.uk

October 2019 Artistic Lash League Calendar-Alt 19 Oct 2019

Lash Pro Contest

GLOBE www.artisticfur.com

map-marker-alt Ljubljana, Slovenija

facebook-square /artisticlashleague

Calendar-Alt 1st & 2nd June 2019

2020 Events

Hollywood Lash Conference

February 2020

map-marker-alt Hollywood

Lash World Cup

GLOBE sinfullashes.com/hollywood-lash- conference/

July 2019 The Lash Social Competition map-marker-alt United Kingdom Calendar-Alt 20th July 2019 GLOBE www.thelashsocialuk.com

Cosmetology and Beauty Expo map-marker-alt Dubai Calendar-Alt 15-16th July 2019

September 2019

Silva Petraitiene Envelope-Open 184 Springwell Lane, Balby, Doncaster, South Yorkshire, DN4 9AY Envelope classiccharmuk@gmail.com GLOBE www.classiccharm.co.uk

GLOBE www.lpc.si

Calendar-Alt 21st - 23rd June 2019

Classic Charm Academy

map-marker-alt Amsterdam

facebook-square classiccharm instagram @classiccharm

Cotswold Lashes by Tiffany Tiffany Parmar

Calendar-Alt 15th & 16th February 2020

Envelope-Open 7 Coney Hill Road, Gloucester,

GLOBE www.lashworldcup.com

Gloucestershire, GL4 4QL

facebook-square /lashworldcup

Envelope hello@cotswoldlashes.com phone-square +447711110486

April 2020

GLOBE www.cotswoldlashes.com instagram @cotswoldlashesbytiffany

Lash Events Online Competition

East Anglian Beauty Training

map-marker-alt Online

Maureen Blackman

Calendar-Alt Opens November 2019, closes 1st

Envelope-Open Norwich, Norfolk, NR6

Envelope maureen@eabt.co.uk

April 2020

GLOBE lashmastersconference.com

GLOBE www.eabt.co.uk

Evi Valentine's eyelashes Evita Urvake

Lash Masters Conference 2019

Envelope-Open 10 Merrion Street, Leeds, LS1 6PQ

map-marker-alt Romania

Envelope evivalentineyelashes@gmail.com

Calendar-Alt 7th & 8th September 2019

phone-square +447533979840

GLOBE balticbeautycup.eu

GLOBE www.evivalentine.co.uk

facebook-square /balticbeautycup

53 - Business

Lash Inc Accredited Directory

The following academies and individual training providers are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.

Gina G Beauty Ltd

Increase of Beauty

Master Lash

Envelope-Open 15 Waterloo Rd, Birmingham,

Karolina Finkowska-Krzak

Ellie Frances Strafford

Smethwick, B6 64J

Envelope-Open 13 St James Road, Flat 3, Exeter, Devon,

Envelope-Open 67 Chesterfield Road, Sheffield, S8

Envelope gina.beautytherapist@gmail.com

EX4 6PY

0RN

facebook-square Ginas-Beauty-Studio

Envelope finkowskakarolina@gmail.com

Envelope masterlash@gmail.com

facebook-square KarolinaFinkowskaKrzakÂ

instagram @elliemasterlash

Glam Lashes by Marta Marta Wiatr Envelope-Open 49 Lowestoft Road, Gorleston, Norfolk,

instagram @increase_of_beauty

Institute of Eyelash Excellence

Maya's Lash Studio & Academy Maya Andreea Rehman

NR31 6SH

Envelope-Open 25 Hillview Road, Canterbury, Kent,

Envelope-Open Mirren Court One , 119 Renfrew Road,

Envelope trainingenquirygl@gmail.com

CT2 8EY

Paisley, PA34 4EA

GLOBE glam-lashesuk.com

Envelope info@eyelashextensiontraining.co.uk

Envelope rehmanmayaandreea@gmail.com

instagram @glamlashes_bymarta

GLOBE www.eyelashextensiontraining.co.uk

phone-square +447986987988

Golden Lash by Katherine Vitoria

KG Professional Katie Godfrey

GLOBE www.mayaseyelashstudio.com instagram @maya_lashstudio

Katherine Vitoria

Envelope-Open Unit B8, Basepoint Innovation Centre,

ML Beauty & Education

Envelope-Open 708 Wimborne Road, England, BH9

110 Butterfield, Great Marlings, Luton, LU2

Maja Kiprovska

2EG

8DL

Envelope-Open 7 Meakin House, 100 Georges Road,

Envelope info@katherinevitoria.com

Envelope info@kgprofessional.com

London, N7 8JB

phone-square +447415534843

phone-square +441582434342

Envelope info@mlbeautyeducation.com

GLOBE www.katherinevitoria.com

GLOBE www.kgprofessional.com

GLOBE www.mlbeautyeducation.com

instagram @katherinevitoriamakeup

IL Pro Beauty Studio

facebook-square kgprofessional instagram @kgprofessional

Inga Lipinske

Lash By Francesca

Patsy lash academy Penny Lewis Envelope-Open 41 Chedsworth Cresent, M38 9FH

Envelope-Open Avontar Road, South Ockendon, Essex,

Francesca Middleton

Envelope lylanunnxx@icloud.com

RM15 5FD

Envelope rachel@lashbyfrancesca.co.uk

GLOBE www.patsylashes.co.uk

Envelope info.ilprobeautystudio@gmail.com

GLOBE www.lashbyfrancesca.co.uk

phone-square +447552847669 facebook-square ilprobeautystudio instagram @ilprobeautystudio

Sarah Bran

Silviya Mikova

Envelope-Open Southampton

Envelope-Open 122 London Road, Bognor Regis, West

Envelope sarahpaulbran@yahoo.co.uk instagram @sarahbran_lashbrowartist Â

Immaculate Beauty Academy

Sussex

Inga Misiute

Envelope lashworld.silvia@yahoo.com

Envelope-Open Henderson Drive, Dartford, Kent, DA1

phone-square +447886836448

5LF

GLOBE www.lashworld.co.uk

Envelope immaculatebeautyacademy@gmail.

Love Beauty Training

GLOBE immaculatelashes.com

Envelope-Open 995 Wycombe Lane, Wooburn Green, Buckinghamshire

Inga Lipinske Envelope-Open 77 Avontar Court, Avontar Road, South Ockendon, Essex, RM15 5FD

Ultimate Envelope eyelashacademy@gmail.com GLOBE www.eyelashacademy.co.uk

com

IN Lashes

Sarah Bran Lash Academy

Lashworld

Vanity Lash Hannah Gardner

Envelope info@lovebeautytraining.com

Envelope-Open Upper 28 Market Place, Bingham,

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Nottingham, NG13 BAN

Love My Lashes

GLOBE www.vanitylash.co.uk

Envelope info@vanitylash.co.uk

Envelope info.inlashes@gmail.com

Sue Winter

facebook-square VanityLashUK

phone-square +447552847669

Envelope-Open 7 Bremen Grove, Shenley Brook End,

instagram @Officialvanitylash

facebook-square INLashes

Milton Keynes, MK5 7FJ

instagram @inlashesextensions

Envelope mklashes@gmail.com GLOBE www.mklashstudio.com

Business - 54

Venus Beauty

Glamour Lashes Ireland

Patrycja Plaszczymaka

Envelope glamourlashesbyjana@gmail.com

Envelope-Open 81 St Olaves Rd, Bury St Edmunds,

phone-square +353872974781

Suffolk, IP32 6RR

GLOBE www.glamourlashes.ie

Envelope patrycja596@googlemail.com

Scotland Flirties Envelope-Open Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU

Glamour Look Beauty, Clinic & Academy

Envelope info@flirties.co.uk

VIVI Beauty Lounge

Joanna Kolbusz

GLOBE www.flirties.co.uk

Vaida Cepliauskaite

Envelope-Open Unit 10 Belgrad Square West, Dublin

Envelope-Open Thanet Tower, 6 Caxton Street North,

Envelope joannakolbusz8@gmail.com

GLOBE www.venusbeauty-lashes.com

London, E16 1XE Envelope vivibeautylounge@outlook.com phone-square +447557272202 facebook-square vlashesbrows

Lash Dolls Beauty and Training Academy Karen Grehan Envelope-Open Suite 2, The courtyard, Ratoath, Co

VZ Hair and Glamour Ltd

Meath

Envelope-Open 26 Rutland Road, Maidenhead,

Envelope lashdollsbeauty@gmail.com

Berkshire, SL6 4HY

phone-square +353852545061

phone-square +447554925551

facebook-square Lashdolls2

phone-square +448450222233

Wales House of Hansen Training Academy Stacey Hansen Envelope houseofhansen@hotmail.com phone-square +441443858144

I AM Lash Arune Mooney Envelope-Open 2 Cambrian Coast, Ynyslas, Borth,

instagram @Lashdolls2

SY24 5JU

Envelope-Open Unit 1, Saltmeadows Trade Park,

Lash Studio by Magda Frost

Envelope arune@iamlashpro.com

Gateshead, NE10 0EQ

Magda Frost

Envelope clairecrowell@hotmail.com

Envelope-Open The Feelgood Centre, Exchange

Claire Crowell

Samantha Smith

House, Main Street, Ballincollig, Cork Envelope magdafrost.beauty@gmail.com

Envelope-Open 98-100 Lower Galleries, Eastgate Shopping Centre, Basildon, SS14 1AG

Million Lashes Academy

Envelope samanthalou.ellis@yahoo.co.uk

Beata Makowka

facebook-square SamanthaSmithLashArtist

Envelope-Open 6B Harts Corner, Finglas Road, Dublin

Ireland DeviLash Lash Extensions Monika Wojtysiak Envelope-Open 16/1, 8 William Street, Galway, Ireland

phone-square +447706942723 GLOBE www.iamlashpro.com instagram @arune_mooney

Europe Estonia Sophie lash and brow studio

Envelope beetycrx@gmail.com

Sofja Smatko

facebook-square MillionLashesDublin

Envelope-Open Estonia, Harjumaa, Tallinn, Narva mnt, 7A - 208, 10117

Ritzy Eyes

Envelope info@sophie.ee

Donata Jucyte

phone-square +37255551082

Envelope-Open Unit 45, Coolmine Industrial Estate,

GLOBE www.sophie.ee

Envelope devilashireland@gmail.com

Blanchardstown, Dublin 15

facebook-square sophie.lash.and.brow.studio

From Donna With Love

Envelope donata@ritzyeyes.com

instagram @sophie.lash.and.brow.studio

Donna Donnelly Envelope-Open 39 Greenfort Gardens, Clondalkin, Dublin 22 Envelope donna.m.melvin@gmail.com phone-square +447851815796 instagram @FromDonnaWithLove

Glam Lashes by Anna Anna Skowronska Envelope-Open 21 Fan Aoibhinn, Clonmel, Co. Tipperary Envelope glamlashesbyanna@gmail.com

55 - Business

phone-square +353831040220 GLOBE www.ritzyeyes.com

Thammy Lash Thammy gough Envelope-Open 3 Elmfield Rise, Clarehall, Dublin 13 Envelope thammylash@hotmail.com phone-square +353858169953 GLOBE www.thammylash.com facebook-square thammylash instagram @thammylash

Lithuania Anny's lashes Onutė Juršienė Envelope-Open Vido Maciuleviciaus street 51, Vilnius Envelope alashes.lt@gmail.com phone-square +37067173484 GLOBE www.alashes.lt instagram @alashes.lt

Baltic Beauty School

Step By Step Studio

Envelope-Open Kaunas, Vilniaus g.17 / Mapu str. 1

Aida Danielė

Envelope info@bbschool.lt

Envelope-Open Taikos pr. 51, Klaipėda, Lithuania, LT-

phone-square +37060155573

91150

GLOBE www.bbschool.lt

Envelope araida37@gmail.com

Charming Look

GLOBE www.stepbystepstudio.lt

A. Jaksto Envelope-Open 9-332, Vilnius

phone-square +37064853799 facebook-square aida.rusy instagram @aida_daniele

Envelope zavingaszvilgsnis@gmail.com GLOBE www.charminglook.lt

Deluxe Lashes International Aleksandra Maniuse

UAB Silarta Silva Siauciunaite Envelope-Open Tiltu g. 12, Klaipeda Envelope info@silart.eu

Romania Happy Lashes & Beauty Andreea Iutis Envelope-Open Str . Anastasie Panu, nr 1, bl a1, Bucharest Envelope happylashes.studio@gmail.com phone-square +40720480660 GLOBE happylashes.ro

Spain Lana Slatina Lana Slatina Envelope-Open C/ Boldano 44, local 30, Madrid, 28027

Envelope info@deluxelashes.lt

phone-square +37067648070

phone-square +37060922922

GLOBE www.silart.eu

phone-square +34685565071

Aida Rusiene

GLOBE www.confinter.com

GLOBE www.deluxelashes.lt

Expert lashes academy Ugne Sabaliauskytė

Envelope-Open Klaipėda, Taikos pr. 51-10, LT 9115 Envelope araida37@gmail.com

Envelope-Open Šv.Gertrūdos 51

Envelope sveta1slatina@gmail.com

facebook-square lana.slatina instagram @lanaslatina

Sweden

Envelope sabaliauskyteugne@yahoo.com

Onutė Juršienė

phone-square +37064534648

Envelope-Open MB Karališkas Grožis, Kęstučio g. 41a,

Sunshine Beauty Academy

LT-08143

Simona Raudoniene

Envelope aniuta4ka@gmail.com

Envelope-Open Bergavägen 12M , 184 30 Åkersberga

GLOBE www.alashes.lt

Envelope info.sunshinebeauty@gmail,com

Norway

GLOBE sunshinebeauty.se

MB "ILGALAIKIO MAKIAZO STUDIJA" Sonata Adomaviciene Envelope-Open Savanoriu Pr. 282 Kaunas Envelope pmu.sonatavieta@gmail.com phone-square +37067772784

Deluxe Beauty

facebook-square PMUSonataVieta

Sandra Kliokmaniene

MB Beauty School

GLOBE www.deluxebeauty.no

Laura Kaminskiene Envelope-Open Kaunas Envelope mbbeautyschool@gmail.com phone-square +37064752037 GLOBE www.mbbeautyschool.com

Envelope sguogaite@gmail.com

Enchanted S.P.A. Envelope-Open PO Box 1483, Joondalup DC, WA6919 Envelope kelly@enchantedspa.com.au

Envelope-Open Kristiansands hudpleie AS

phone-square +61450424739

Kristiansand 4612 Henrik Wergelands, Gt 11

GLOBE www.enchantedspa.com.au

Envelope michaela.boyanova@hotmail.com

facebook-square enchantedspa.au instagram @enchantedspa

Sonata Vieta Beauty Academy

GLOBE www.kristiansandshudpleie.no

Envelope-Open Savanoriu Per. Kaunas, LT-49282

instagram @michaela_lashmaker

GLOBE www.pmusonatavieta.lt

Australia

Michaela Boyanova

Sonata Vieta Adomaviciene

phone-square +37067772784

Australia & New Zealand

Michaela Boyanova

phone-square +4792515683

Envelope pmu.sonatavieta@gmail.com

phone-square +46700560263

Poland Star Lash Academy Agnieszka Kwiatkowska Envelope-Open Sowińskiego 1 30-524 city: Kraków Envelope starlashacademy@gmail.com

iBEAUTIQ Eva Adde Envelope-Open 28 Coleford Road, Wellard, WA6170 Envelope flawless@ibeautiq.com.au phone-square +61478147773 facebook-square ibeautiqlashesbrows instagram @ibeautiqlashesbrows

phone-square +48883676941

Komao

GLOBE www.starlashacademy.pl

Kerrie Ann Ditz

instagram @starlashAcademy

facebook-square komao.hair

Business - 56

Lashes On Point Pty Ltd

Flair Lashes

Sugarlash Pro

Nina Andrews

Marta Ientilucci

Courtney Buhler

Envelope-Open Shop 4, 80 Hazel Glen Drv, Doreen,

Envelope-Open 19 Skelton Street, Mono Ontario, L9W

Envelope info@sugarlashpro.com/

VIC3754

6W9

phone-square +15879825274 GLOBE www.sugarlashpro.com

Envelope lashesonpoint_australia@hotmail.

Envelope flairlashes@gmail.com

com

phone-square +14168808237

phone-square +61439369908

GLOBE www.flairlashes.com

Sugarlash Academy of Lash Artistry Melena Langford Envelope info@sweetsugarlashes.com

New Zealand Lashworx Training Academy Lisa Gillanders Envelope-Open 50 Park Road, Greenmeadows, Napier, 4112 Envelope lashworx@gmail.com

facebook-square flairlash instagram @flairlash

Flutter Lash Artistry and Training Cheralee Placsko Envelope okotokslashes@gmail.com GLOBE www.flutterlashes.ca

JS Lash Studio Johneilia Stephens Envelope-Open 76 Villa Royale Avenue Envelope jjsxo@hotmail.com

GLOBE www.lashworx.com

phone-square +16479281998

VC Lash Ltd

GLOBE www.js-lash.com

Envelope-Open Canberra, ACT

Lash Line Academy & Supplies Inc

Envelope info@vclash.co.nz phone-square +64275541237 GLOBE www.vclash.co.nz

North America Canada

Jessi Love Envelope info@lash-line.com GLOBE www.lash-line.com

Mexico La Lashionista Carolina Zamorano Envelope-Open Av 31 Oriente #2022, L104, 72530 Envelope lalashionistamx@gmail.com facebook-square lalashionista instagram @lalashionista

North America United States Benita Lash Studio Envelope-Open 18321 W. Lake Houston Pkwy, Suite 305, Humble, TX77346 Envelope benitaramos@outlook.com

Chic Lash Bar Maribel Schultz Envelope-Open 39872 Los Alamos Rd. #A8 Murrieta, CA92562

Lashes by Amanda

Envelope chiclashbar@gmail.com

Amanda Fung

phone-square +16195984385

Boutique Lash Company

Envelope-Open 7203 Delwood Road NW, Edmonton,

Envelope-Open 2115 39 Street NW, Edmonton, Alberta,

Alberta

T6L 4G1

Envelope amanda@lashesxamanda.com

phone-square +17802663875

phone-square +17788584567

Clarity Lashes

Central America

GLOBE www.lashesxamanda.com

Designer Lashes & Beauty Julie E. Garcia Envelope-Open 6895 E. Camelback Rd. Ste. 114, Scottsdale, AZ85251 Envelope info@designerlashes.com

Claire Ryle

Lashes by Claire

phone-square +14802270978 GLOBE www.designerlashes.com

Envelope-Open 6 Aldridge Crescent, Sherwood Park,

Claire Ryle

T8H0Y2

Envelope-Open 6 Aldridge cres, Sherwood Park,

Envelope lashedbyclaire@gmail.com

Alberta

phone-square +17809539660

Envelope lashedbyclaire@gmail.com

GLOBE www.claritylashes.com

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Flair Lashes

Mesmerizing Minks

Marta Ientilucci

Sadie Maloney

phone-square +16035480386

Envelope-Open 19 Skeleton Street, Orangeville

Envelope-Open 22 Organ Crescent, Hamilton, Ontario

GLOBE www.eyenvylashstudio.com

Envelope flairlashes@gmail.com

Envelope mesmerizing.minks@gmail.com

facebook-square EyeEnvyCamden

phone-square +19055363613

instagram @eyenvylashstudio

phone-square +14168808237 GLOBE flairlashes.com

57 - Business

EyEnvy Lash & Brow Studio Charlene Hatfield Nutter Envelope-Open 27 Washington Street, Camden, ME04843 Envelope eyenvylashstudio@gmail.com

EyEnvy Lash & Brow Studio Envelope-Open 1 Nashua Road, #103, Londonderry,

Oleanders Products LLc & Oleanders Products Training Center

NH03038

Gina Williams

facebook-square Luxhairlashesbycc

Envelope eyenvylashstudio@gmail.com

Envelope-Open 134 Evergreen Pl, East Orange, New

instagram @luxlashesbycc

GLOBE www.eyenvylashstudio.com

Jersey, 07018

facebook-square EyeEnvyLashStudioNH

Envelope oleandersproduct@gmail.com

Charlene Hatfield Nutter

instagram @eyenvylashstudio

LA Lash Academy Lucy Argent

phone-square +18772734153 GLOBE www.oleandersproduct.com

Envelope luxhairlashbycc@gmail.com GLOBE luxhairlashbycc.com

Asia Singapore

facebook-square oleanderspi

Lash Institute Singapore

instagram @oleanderspi

Annie Annabelle Soo

Envelope-Open 137 Bay Street #8, Santa Monica, CA90405

PINKLAB Inc

Envelope info@lalashacademy.com

Envelope info@pinklabcosmetics.com

phone-square +14242008278

phone-square +18776230037

GLOBE www.lalashacademy.com

GLOBE www.pinklabcosmetics.com

LASH103 Lash Studio

San Diego Eyelash Extensions

Kelley Jenkins

Envelope-Open 12935 Pomerado Road, Suite C, Poway,

Envelope-Open Delta Lash Academy 103 Howard

CA92064

Street, Greenwood, MS

Envelope info@sandiegoeyelashextensions.

Envelope lashes103@gmail.com

com

Love Those Lashes LLC

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Amy Young

Chantee Collins

phone-square +16194385770 com

Envelope info@nomascara.com

Envelope-Open 245 Jalan Besar, Level 3, Singapore, 208918 Envelope lashinstitutesg@gmail.com phone-square +6583395652 GLOBE www.lashinstitutesg.com

Africa South Africa Lash and Beauty Room/ Academy Emma Justine Brink Envelope-Open 8 Riebeek Street, Chelsea Village, Wynberg, Cape Town, 7800

phone-square +15132806550

Take Care Beauty

Envelope info@thelashandbeautyroom.com

GLOBE www.nomascara.com

Tanya Jones

phone-square +27217612181

Envelope info@takecarebeautymagic.com

GLOBE www.thelashandbeautyroom.com

phone-square +14154201939

facebook-square lashandbeautyacademy

GLOBE www.takecarebeautymagic.com

instagram @lashandbeautyroom

MaiLash Academy Mai Lee Envelope-Open 1526 N Scottsdale Rd. Tempe, AZ85281 Envelope mailashceo@gmail.com phone-square +14804040092

Make Me Mink Lashes Miiaye Brown

The Beauty Pro Loft Jessica Mogauro

LashesByTanya Tanya Pretorius

Envelope-Open 130 Centre St. Howe Barn #103,

Envelope-Open Greenstone Drive, Bushwillow Park

Danvers, MA01923

1047, Greenstone Hill, 1609

Envelope beautyproloft@gmail.com

Envelope tanyap001@hotmail.com

Envelope-Open 115 Stratmore Place, Stockbridge,

phone-square +17818138131

phone-square +27826146895

GA30281

GLOBE www.beautyproloft.com

instagram @LashesByTanya

phone-square +14042876822

The Lash Beauty Lash Parlour

Luscious Lashes International

GLOBE www.makememinklashes.com

Kenya Green

Lesley-Ann Altree

facebook-square Make Me Mink Lashes

Envelope-Open 9705 South Dixie Hwy Miami, FL33156

Envelope-Open 6 Hutchinson Ave, Table View, 7441

instagram @Make Me Mink Lashes

Envelope info@thelashbeautyparlour.com

Envelope lushlashes@iafrica.com

phone-square +17869423385

phone-square +27215575279

GLOBE www.thelashbeautyparlour.com

GLOBE www.eyelashextensions.co.za

Envelope info@makememinklashes.com

facebook-square lashbparlour instagram @lashbparlour

Business - 58

Training

Directory UK

Artistic Fur

Ksenia Karnejenko Envelope-Open Glasgow, UK Envelope info@artisticfur.com phone-square +44 7411427010 GLOBE artisticfur.com instagram @ksenia_karnejenko

AV Passion Beauty Agata Vinckevic Envelope-Open Hampton, London Envelope avpassionbeauty@gmail.com phone-square +44 7772333995 instagram @agata_lashartist

Best Lashes&Brows (Best L&B Ltd) Renata Fodor-Csuti Envelope info@bestlashesandbrows.com phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows

East Anglian Beauty Training

iLashtique

Shiny Lashes

Cindy Nicholls Envelope-Open Room 21, West Cornwall Enterprise

Katarzyna Kotlarz Envelope-Open Birmingham, UK Envelope infoshinylashes@gmail.com phone-square +44 7843906484 GLOBE shinylashes.co.uk instagram @shinylashesbirmingham

Centre, Cardrew Ind. Est, Redruth, TR15 1SS Envelope cindy@helloultimate.com phone-square +44 7875 436 054 GLOBE ilashtique.com facebook-square /ilashtique instagram @ilashtique

Miranda Tarpey Envelope-Open Suite 2E, Britannia House, Leagrave

Lash & Brow Secrets

Darja Striletskaja Envelope-Open Hornsey, London Envelope info@lashandbrowsecrets.com phone-square +44 7926 198 718 GLOBE lashandbrowsecrets.com instagram @lashandbrowsectrets

Envelope info@uklashinstitute.com phone-square +44 1582 344 324 GLOBE uklashinstitute.com instagram uklashinstitute

Lash Lady Scunthorpe Joanna Staniul Envelope-Open Scunthorpe, UK Envelope info.lashladyuk@yahoo.com phone-square +44 7881 202 465 GLOBE lashladyuk.com instagram @lashladyuk

LASHacademy Envelope rachel@lashbyfrancesca.co.uk GLOBE lashbyfrancesca.co.uk

Maureen Blackman Envelope-Open Norwich, Norfolk, NR6 Envelope info@eabt.co.uk phone-square +44 7717 257 756 GLOBE eabt.co.uk facebook-square /eastanglianbeautytraining

London Lash

Glam Lashes

London Lash Manchester

Marta Wiatr Envelope-Open Norfolk, UK Envelope trainingenquirygl@gmail.com GLOBE glam-lashesuk.com instagram @glamlashes_bymarta

Ludmila Lazdovska Envelope-Open Manchester Envelope manchester@london-lash.com phone-square +44 7874 909 728 instagram @london_lash_manchester

I.Nova Studio

Samantha Rose

Inese Stepanova Envelope-Open Exmouth, UK Envelope i.nova@outlook.com phone-square +44 7580 120 587 instagram @i.nova.studio

Samantha Houghton Envelope-Open Blackburn, UK Envelope samcollinge@me.com phone-square +44 7701086502 GLOBE samantha-rose.co.uk instagram @samantharose_salon

59 - Business

UK Lash Institute

Envelope-Open London Envelope info@londonlashpro.com phone-square +44 7495456276 GLOBE londonlash.com instagram @london_lash_pro

Road, Luton Bedfordshire, LU3 1RJ

Wink Lash Bar Marie Darbyshire Envelope-Open Bolton, UK Envelope marieodarbyshire@gmail.com phone-square +44 7971566985 GLOBE winklashbarwilmslow.versum.com instagram @winklashbars

Frankie Widdows Envelope eyelash.extension.kent@gmail.com phone-square +44 7714 638405 GLOBE eyelashextensiontraining.co.uk

Michelle Ryan Envelope michelle@flirties.co.uk phone-square +44 7825 924 920 GLOBE flirties.co.uk

Sarah Humphreyson Envelope-Open 15 Drake Mill Business Park, Plymouth

PL6 7PS

Envelope sarah_humphreyson@hotmail.co.uk phone-square +44 1752 771 112 GLOBE eyelashqueenplymouth.co.uk facebook-square /eyelashqueenplymouth instagram @eyelashqueenplymouth

Ireland Annya Studio Anna Slufirski Envelope-Open Tallagh, Dublin 24, Ireland Envelope info@annyastudio.com facebook-square /annyasstudio instagram @annyastudio

Ms Diva

SkinCare Fundamentals

Lash Xtend

Envelope aoife@msdiva.ie phone-square 0870 991 991 GLOBE msdiva.ie/

Stephanie Frey Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope info@skincarefun.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com/ facebook-square /skincarefundamentals instagram @skincarefun

Amy Williams Envelope-Open 16/344 Bilsen Road, Geebung Qld 4034 Envelope hello@lashxtendbeauty.com.au phone-square +61449602750 GLOBE lashxtendbeauty.com.au facebook-square /lahxtendbeauty instagram @lashextend

Ritzy Eyes Donata Jucyte Envelope-Open Unit 45, Coolmine Industrial Estate,

Blanchardstown, Dublin 15, Ireland

Lashworx

Envelope donata@ritzyeyes.com phone-square 0831 040 220

Canada

USA

Melissa Vitale Envelope training@bambolalashbeauty.com phone-square +1 (647) 404 5450 GLOBE bambolalashbeauty.com

Estilo Lash

Asena Artistry

Kim Helgesen-Fuentes Envelope-Open Mackenzie, BC Envelope kimhelgesenfuentes@estilolash.com phone-square +1 (250) 615-1232 GLOBE estilolash.com facebook-square /estilolashmobileeyelashextensions

Mia Quach Envelope mai@asenaartistry.com phone-square +61416566556 GLOBE asenaartistry.com facebook-square /asenaartistry instagram @asenaartistry

Beverly Hills Lashes Envelope info@beverlyhillslashes.com phone-square +1 (310) 500-0551 GLOBE beverlyhillslashes.com facebook-square /beverlyhillslashes instagram @beverlyhillslashes TWITTER-SQUARE @bevhillslashes PINTEREST /bevhillslashes

MaiLash & Brows Mai Le Envelope-Open Scottsdale, AZ Envelope mailashinfo@gmail.com phone-square +1 (480) 404-0092 GLOBE mailash.com

PINKLAB INC. phone-square 877-623-0037 GLOBE pinklabcosmetics.com

San Diego Eyelash Extensions Olga Villarreal Envelope-Open 12935 Pomerado Road, Poway,

CA 92064 Envelope sdeyelash@gmail.com phone-square +1 (619) 438-5770 GLOBE sandiegoeyelashextensions.com facebook-square /sdeyelash instagram @sdeyelash TWITTER-SQUARE @sdeyelash PINTEREST /sdeyelash

Sinful Lashes Envelope sinfullashes@gmail.com phone-square +1 (818) 970–7151 GLOBE sinfullashes.com

Bambola Lash Beauty

Lisa Gillianders Envelope-Open 50 Park Road, Greenmeadows, Napier 4112, New Zealand

Envelope lashworx@gmail.com phone-square +64275456106 GLOBE lashworx@gmail.com

Lash Out Beauty

NHMLASH Studio

Amanda Masi Envelope-Open 98 Fermar Dr Vaughan, Ontario Envelope lashoutlashess@gmail.com phone-square (416) 910 1044

Nadia Southon Envelope-Open Shop 2b/8 Carrara Street, Mount Gravatt

Luxe Lash Academy Envelope-Open Vancouver, British Columbia Envelope leslie@luxelashstudio.ca phone-square +1 (778) 808–5572 GLOBE luxelashstudio.ca facebook-square /luxeacademy

Premium Products and Quality Training Envelope info@hotlashes.ca phone-square +1 (403) 999–4455

Kim Helgesen-Fuentes Envelope-Open 23 Heather cres , Mackenzie BC Envelope kimhelgesenfuentes@estilolash.com phone-square 1 (250)615-1232

Australia Enchanted S.P.A Envelope-Open 1/7 Wise Sreet, Joondalup, Western

Australia, 6027 Envelope reception@enchantedspa.com.au phone-square +61 1300 113 996 GLOBE enchantedspa.com.au

East 4122

Envelope nhmlash@gmail.com phone-square +61452433374 GLOBE nhmlash.com.au facebook-square /nhmlash

instagram @nhmlash

Lashes on Point Nina Andrews Envelope-Open Shop 4, 80 Hazel Glen Drive, Doreen,

VIC 3754

Envelope lashesonpoint_australia@hotmail.com phone-square +61439369908 GLOBE lashesonpoint.com.au facebook-square /lashesonpointsalon instagram @lashesonpointsalon

Amsterdam BeautyLounge Sthlm Elisabeth Bexter Envelope-Open Sweden, Amsterdam Envelope info@beautylounge.se phone-square +46 8 650 1551 GLOBE bybexter.se instagram @bybexter

Business - 60

Belgium

Netherlands

Beauty Queens

Studio Wimperextensions

Daisy Krikemans Envelope-Open Beerse, Belgium Envelope info@beautyqueens.be phone-square +32 497899424 GLOBE beautyqueens.be instagram @daisy_krikemans

Naomi Rellum Envelope-Open Boven-Hardinxveld, Netherlands Envelope info@wimperextensions-

Denmark MYLASHCOMPANY Envelope-Open Beringsvej 7, 7500 Holstebro, Denmark Envelope info@mylashcompany.com phone-square +45 5070 2543 GLOBE mylashcompany.com

Finland Salon Styleteam Oy / Ripsitukku / LashStock Anna Kallio Envelope-Open Hämeentie 14 LH 324240 Salo Envelope lashstock@gmail.com / ripsitukku@gmail.com phone-square +35 840 084 3454 GLOBE ripsitukku.fi instagram @styleteamoy

Greece Beautifeye By Jules- Lash Boutique (glyfada- attikaGreece)

benodigdheden.nl phone-square +31634812610 GLOBE wimperextensions-benodigdheden.nl instagram @wimperextensionbenodigdheden

Norway Lash Look Ina Helland Envelope-Open Oslo, Norway Envelope academy@lashlook.no phone-square +4795460318 GLOBE lashlook.no instagram @inahelland_lashlook

Romania Simetria Lash Pro Simona Riciu Envelope-Open Bucuresti, Romania Envelope contact@simetrialashpro.ro phone-square 00400 765684712 GLOBE simetrialashpro.ro instagram @simetria_lashpro

Slovenia Bella by Nives

Julia Chatzopoulou Envelope-Open Glyfáda, Greece Envelope juliachatzopoulou@gmail.com phone-square 0030 694472 5646 instagram @beautifeye_by_jules

Nives Spehar Envelope-Open Ljubliana, Slovenia Envelope nives@bellabynives.com phone-square +38631777692 GLOBE bellabynives.com instagram @bella_by_nives

Italy

Nigeria

Milano Royal Lashes

The Beauty Atelier

Anna Orlova Envelope-Open Milan, Itlay Envelope annaorlovaitaly@mail.ru phone-square +39 347 044 8332 GLOBE annaorlova.it instagram @anna.orlova.royal.lashes

Onyekachi Iroha Envelope-Open Lagos, Nigeria Envelope onyekachiiroha@thebeautyatelier.ng phone-square +2348 1799 49118 GLOBE thebeautyatelier.ng instagram @the_beauty_atelier

Supplier

Directory United Kingdom

Best Lashes&Brows®

Renata Fodor-Csuti Envelope info@bestlashesandbrows.com phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows

Golden Eyelashes Ltd. Envelope goldeneyelashesinfo@gmail.com phone-square +44 7522 168 750 GLOBE golden–eyelashes.com

Lash Heaven GLOBE lashheaven.uk

Lash Perfect Envelope info@lashperfect.co.uk phone-square +44 208 500 9028 GLOBE lashperfect.co.uk

LASHacademy Training & Products Envelope rachel@lashbyfrancesca.co.uk GLOBE lashbyfrancesca.co.uk

LashBase Ltd Envelope-Open Unit 1 Stratfield Park, Elettra Avenue,

Waterlooville, Hampshire, PO7

Envelope sales@lashbase.co.uk phone-square +44 239 225 1425 GLOBE lashbase.co.uk facebook-square /lashbase instagram @lashbase_ltd TWITTER-SQUARE @lashbase

My Beautiful Eyes Envelope sales@beautyinnovator.co.uk GLOBE mybeautifuleyes.eu

Nouveau Lash Nouveau Beauty Group phone-square +44 844 801 6820 GLOBE nouveaubeautygroup.com

VZ Hair and Glamour Ltd Envelope info@vzhairandglamour.com phone-square +44 7554 925 551 GLOBE vzhairandglamour.com

61 - Business

Ireland Elite Lash Academy Envelope-Open Mall Road, Monaghan, Ireland Envelope santa.jodka@gmail.com phone-square +353 868 593 699 GLOBE elitelash.co.uk

Glamour Lashes Ireland Envelope lamourlashesbyjana@gmail.com phone-square +353 872 974 781 GLOBE glamourlashes.ie

USA & Canada Angel Eyelashes

Novalash

Ultimate Lash And Brow Inc.

Envelope contact@novalash.com phone-square +1 (866) 430–1261 GLOBE novalash.com

Viengsamay Kettavong Envelope vien@ultimatelashandbrow.com phone-square +1 (619) 800-4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa

PremierLash – designer lashes™ Envelope scott@premierlash.com phone-square +1 (877) 366-5274 GLOBE premierlash.com

RevitaLash® Cosmetics Envelope cservice@revitalash.com GLOBE revitalash.com

Sinful Lashes

Australia Enchanted SPA Envelope-Open 1/7 Wise Sreet, Joondalup, Western

Australia, 6027

Envelope reception@enchantedspa.com.au phone-square +61 1300 113 996 GLOBE enchantedspa.com.au

Envelope info@angeleyelashes.com GLOBE angeleyelashes.com

Envelope sinfullashes@gmail.com phone-square +1 (818) 970–7151 GLOBE sinfullashes.com

Netherlands

Borboleta

SkinCare Fundamentals

Lash eXtend

Kimberly Jaynes Envelope-Open 353 Pierpont Ave, Saltlake City, UT 84101 Envelope info@borboletabeauty.com phone-square 801-735-2439 GLOBE borboletabeauty.com facebook-square /borboletabeauty instagram @borboletabeauty

Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope info@skincarefun.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com facebook-square /skincarefundamentals instagram @skincarefun

Boutique Lash Company

Envelope-Open NJ USA Envelope info@skinlashstudio.com phone-square +1 (732) 618–2096 GLOBE skinlashstudio.com

Envelope admin@boutiquelash.com phone-square +1 (780) 266–3875 GLOBE boutiquelashcompany.com

SkynLash Academy

Envelope info@lashextend.nl phone-square 033–4450323 GLOBE lashextend.nl

South Africa Luscious Lashes International Envelope lushlashes@iafrica.com phone-square +27 72 338 7000 GLOBE eyelashextensions.co.za

The Lash Collection

Eye and Lash Health Institute

Sugar Lash Pro

Envelope info@thelashcollection.co.za GLOBE thelashcollection.co.za

Ellie Malmin Envelope eyeandhealth360@gmail.com phone-square 561 358 5999 GLOBE eyeandlashhealthinstitute.com instagram @ellielashes

GLOBE sweetsugarlashes.com facebook-square /sugarlashPRO

Bulgaria

Sweet Lash

EBC Limited

Hot Lashes Envelope hotlashes@live.com phone-square +1 (403) 999–4455 GLOBE hotlashes.ca

Lash Affair by J.Paris Envelope info@lashaffair.com phone-square +1 (800) 608-2420 GLOBE lashaffair.com

Lash FX Jill Heijligers-Peloquin Envelope-Open 2147 E Willis Road Gilbert, Arizona 85297 Envelope order@lashfx.com phone-square 1-855-4-LASHFX GLOBE lashfx.com

Envelope-Open 377 Marshall Way N #1, Layton, UT 84041 Envelope info@sweetlash.com GLOBE sweetlash.com

The Lashe, Inc. Envelope-Open 6321 N Avondale Ave., Suite 206,

Chicago, IL 60631 Envelope thelashe@thelashe.com phone-square +1 (773) 202-9399 GLOBE thelashe.com facebook-square /thelashe instagram @thelashe TWITTER-SQUARE @thelashe

Envelope-Open 26 Prilep Str, Varna 9000, Bulgaria Envelope mimi@ebcstore.com phone-square +359 5260 4073 GLOBE ebcstore.com

Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong Envelope vien@ultimatelashandbrow.com phone-square +619 800 4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa

Business - 62