BASIC Conference Booklet

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DECEMBER 4 - 6, 2015 ATLANTA AIRPORT MARRIOTT 4711 Best Road | College Park, GA 30337


Welcome to BASIC Hair Care’s 3rd Annual Fall Conference. We are honored to have you as a guest, a supporter, and most importantly a part of the BASIC family. This year BASIC has been inspired to REDirect the current industry’s momentum to a higher level. By bringing you classes that will REDirect your Income, Product knowledge, Barbering techniques, Color, Cuts and so much more… At BASIC we believe in consistently propelling Hair Care Professionals in every aspect of his or her career; and inspiring this development with influential industry leaders and Educators. To show our true appreciation and dedication to our Professional family, we are honored to present you with the BASIC Awards Banquet, where we pay homage to the Stylist, Team Members, and Sales Reps who inspired us and went above the measuring line throughout the year. BASIC’S REDirect Fall Conference is the epitome of our collective success of the year’s PAST, and a glimpse of where we are all going in the FUTURE! On behalf of the Department of Education, we say welcome, enjoy, and Thank You. Sincerely, Latoya Brown - Director of Education

On behalf of the BASIC Hair Care staff, it is our pleasure to welcome you to REDirect, BASIC’s 3rd Annual Fall Conference. We hope this conference provides you with limitless opportunities to network and make new friends. Additionally, we hope that you will learn invaluable information that will add value to your business and spiritual growth. We spared no expense to reach out to industry professionals we felt could educate and give you the boost you need. BASIC’s Fall Conference was not created to just educate you on different products and teach new techniques, we are grooming tomorrow’s business leaders. BASIC understands that without you there would be no us. Our Awards banquet was put in place to acknowledge individuals who go over and beyond to give back to the beauty industry, participate in community service and are rising stars in growing their business. Take the time at our Fall Conference to find out what it is you like to do and allow us to REDirect you and set you on the right course to achieve your goals. We ask each of you to continue to travel with Basic Hair Care on this awesome journey and experience the creation of innovative products that will contribute to the change of the Beauty Industry as we know it today. Again, welcome to REDirect 2015! Sincerely Thomas Faucette Jr - Director of Distribution






ANDRE “Chink Da Barber” SCOTT Andre Scott, better known as “Chink Da Barber”, is owner of Ton’Sure Grooming Studio located in Philadelphia, PA. Chink is a Master Barber with 23+ years of experience. Chink’s motto is “HPC” to remain Humble, Professional and Consistent. It is by this that Chink has become a sought after Barber and Educator. Chink is a Platform Artist and Educator for Basic Hair Care of which he has his own signature products within the line. Chink also released the Andre Scott Collection, which includes his documentary “From Nothing to Something”, instructional videos, shears, razors and the “Chink Da Barber” app. Chink’s haircuts appeared in the recently released film “Creed”, starring Michael B. Jordan and Sylvester Stallone.

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STUDENTS WILL LEARN: How to create a Signature cut Why it is imporant to have Product Knowledge and Retailing skills Branding & Social Media 101

LEAH “Cut Junkie” WATSON Leah Watson, aka the Cut Junkie, is one of the countries emerging Hair Creative. Leah is immensely gifted, as well as intensely trained. Her insatiable desire to learn, combined with her new­age thinking, has enhanced her specialty and expanded her abilities, hence the term Hair Creative. Leah’s work has been featured on the red carpet and in the print, film, TV, music and beauty industries. Leah also trains and mentors stylists and student through “The Design Museum”, her pop­up Academy. This haircutting phenoms goal is to make her Cut Junkie brand a household name. She is definitely one to watch! The Bob is a timeless haircut that has many approaches to its creation. Leah Watson, a.k.a. “The Cut Junkie,” will give you the crux of how to ReDirect your cutting skillset. Leah’s signature “Painting with Scissors” technique is a sculptural approach to creating shapes. Painting takes stylist outside the logical, thus allowing them to unleash their inner artist.

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STUDENTS WILL LEARN: How to step “Outsie the Logical” How to map the head, face and hair Visualize the finished shape The Cut Junkie signature “Painting” technique 1

KEY GLOVER Key Glover, the founder of Key Essentials, has many major campaigns on her resume, including being the lead stylist for the Fro Fashion Week Natural Hair Trade Show in 2013, showcasing her work in Essence Magazine, platform stylist for the Curls Unleased line and several editorial features in Hype Hair Magazine, MHE Premiere Issue and Curls Unleased. More recently, she established The Mane Conversation, a traveling panel discussion between women and men all over the United States, discussing the phenomenon of natural hair and beauty. Often referred to as a holistic lifestyle guru, Key provides innovative tips on beauty, style and spiritual wellness. Key’s accessible philosophy and vibrant personality have also made her a favorite choice for on-stage style advice. As a Master Cosmetologist, she enjoys working in the fashion and beauty industries,.

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STUDENTS WILL LEARN: CURLS, KINKS AND TANGLES by Key Glover of Key Essentials Hair Key will demonstrate the benefits of the Carbon Tea Tree System, Boost System and the Conditioning System on multi-textured hair. Key Glover’s presentation will enlighten you to how these three BASIC Systems help to strengthen, hy drate, moisturize and promote healthy hair growth Learn how to add shine and luster to multi-textured hair and create protective styles with a fierce finish

LONDIE NICHOLE Londie Nichole is recognized for her edgy texturized but professional signature hair designs. Although she has been styling hair for more than half of her life, she decided to become a professional cosmetologist ten years ago and more recently, went back to school to obtain her Master Educator license. In 2012, her passion and purpose collided and the brand “Londie Nichole” was created and she has been unstoppable ever since. She has found her niche in hair color services and is now able to offer her clients a wide range of hair color services. Londie Nichole resides in Chattanooga, Outside of the salon, she enjoys training other stylist in advanced hair cutting techniques, using key and easy to understand terms and techniques. She released her freshman DVD in December 2014 under her Foundation Theory Series titled “Volume One” and plans to release her sophomore DVD in the spring of 2015. Londie Nichole also enjoys participating in activities that promote Career Development as well as motivational speaking engagements. Understanding and maintaining healthy hair, trendy precision cuts, amazing polished looks and creative hair color have been Londie Nichole’s ticket to her success. She has been able to embark upon a position on one of Chattanooga’s favorite radio stations every Sunday morning with her very own radio program on 93.5 WMPZ ( This one-hour program was designed with the beauty industry in mind, allowing her to share how wonderful the industry of beauty is and also be a connection between consumer and professional. 2


2014 Stylist of the Year SHEMEKA MURPHY

Shemeka Murphy is a Master Barber and Master Stylist. With 12 years of professional experience, Shemeka has mastered all levels of cosmetology and continues to further her education annually with a variety of hair workshops and conventions. Shemeka’s talent and dedication to her craft landed her as BASIC Hair Care’s 2014 Stylist of the Year! Shemeka has shared her master skills as a Lead Educator for BASIC Hair Care. She strives to produce hair creations that not only fit each client’s image, but their lifestyles as well. Ms. Murphy is the proud owner of Trinity Styles Salon, located in Mobile, AL, where she specializes in natural hair and glamorous hair extensions for a vast and growing clientele.

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STUDENTS WILL LEARN: A unique alternative foundation for a sew-in technique for non-braiders TS Web technique How to incorporate the Carbon Tea Tree System and Herbaceous Oil To maintain your installation technique




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