Media Central

Media Central Breaking the Music Industry Pg. 4 More Than Music Pg. 10 Life on YouTube Pg. 16 Bringing Social Media into Play Pg. 22

Behind the Scenes

Letter from the Editor Dear Reader,

The creation of this magazine has been a journey. We went from knowing next to nothing about InDesign and Illustrator to using them nearly everyday to create our magazine. Our group has worked hard to create a magazine that appeals to young adults who are interested in pop culture. We’ve created memorable connections through this experience, running around, taking pictures, and sharing our ideas about what this magazine should include.

It was an adventure for us, getting through our first semester of high school. Although our magazine might not be as professional as a Vogue or National Geographic, we have worked hard to put together this magazine that we hope you will enjoy and will appeal to your interests. Our intention was to create a magazine intended for readers who are interested in pop culture. Have fun reading!

Sincerely, Victoria Vynnychok

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Table of C 1 Editor’s Note 2 Table of Contents 4 Breaking The Music Industry 8

How Much Do Artists Make Per Stream?

10 More Than Music 14 Get A Move on,

To Get Your Groove on

Contents 16

Life on Youtube

18

Change Your Channel, Find Something New

21

How Much Do You Know About Youtube?

22

Putting Social Media Into Play

26

Social Apps Through Time

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Credits

Breaking The Music Industry How Streaming Is Changing Music For Artists And Listeners Alike

by Charles Cagle 4

At a local concert, people use their cell phones to record videos. Technology exists everywhere in our lives. Photo by Charles Cagle

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n the digital age, information is exchanged constantly in all kinds of forms, but when it comes to music, everyone has their preferences. Some favor classic CDs, vinyl, or digital downloads, and others prefer streaming.

The latter is relatively new to the music industry and is changing it in unpredictable ways for artists and listeners alike.

The music industry is becoming increasingly more digital. A huge factor influencing this is streaming services like Spotify which

allow listeners to access extensive catalogues of music via the internet and Dizzy Wright performs at a local concert. photo by Charles Cagle

stream it at the cost of ads or a monthly membership.

For many, a small 30 second ad every three songs is a small price to pay in order to avoid the 99 cents required to own the same songs, but how do artists make money off these services, and how exactly are they changing the music industry?

Most streaming services pay their artists a certain amount per play. This amount is different for signed and unsigned artists and the average amount of streams they get. However, this amount is always fractions of a cent, and it takes thousands of streams just to make minimum wage.

In fact, most of the money streaming services bring in from subscriptions and ad sales goes to themselves instead of the artists.

As John Kunz, the president of Waterloo Records, explained, “To an artist that’s still climbing the first rung of the ladder, there’s just not much income in streaming.In the meantime, Spotify has become a multibillion dollar, multinational company off the backs of musicians.”

But the effect of music streaming doesn’t end there.

While streaming services are becoming rich selling ads and raking in subscription money, other platforms are losing listeners. Particularly,

“To an artist that’s still climbing the first rung of the ladder, there’s just not much income in streaming.”

- John Kunz, Waterloo Records

radio stations are feeling the transition from digital

downloads pretty hard.

Matt Reilly, the program director of KUTX radio explained this by saying the effect of streaming services on the industry is extremely negative.

“I say that because, in the case of radio, it take some listeners away from us,” Reilly said. “For the industry as a whole, because artists don’t make nearly as much money from streaming services as they do from straight album sales or radio play.”

As for record sales and digital downloads, the situation is even darker.

“Our business is

Artists have to rely on alternative sources of income like concerts or record sales because of the slow income in streaming. Photo by Charles Cagle

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People use many platforms for listening to music.

Whether it be steamings, concerts, radio, vinyl, or CDs, the business is reliant on the listeners.

Photos taken by Charles Cagle

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store and the Amazon download store are on a downhill decline as streaming has become the predominant internet way of buying music.”

Nonetheless, these platforms still have some things going for them.

Radio stations and records contribute to a local music community in a way streaming services can’t.

“The main way we stand apart is localism. Streaming services can’t reflect Austin like we do,” Reilly said.

“They’re not hosted by people that live in the town talking about the culture of our town.”

However, streaming services succeed at providing listeners with a way to discover music in an accessible, cheap way.

“Spotify has a discover feature so I can discover new artists that I like,” Sam Weyant, a user of music streaming services said “It also has greater accessibility. I can use it on my phone whenever I want.”

So what does the future of music look like? Well, it’s hard to say. What we do know is streaming services are here to stay. That doesn’t mean it can’t share the spotlight with other sources

Jon Bellion performs in front of hundreds of local concert goers —and their smartphones. Photo taken by Charles Cagle

or their parents collections that got moved to the closet,” Kunz said.

Even if big corporations are the ones benefiting from music streaming, there’s still hope that things will get better for everyone involved.

For now, enjoy a time “The main way we where the music industry stand apart is localism. is constantly evolving, Streaming services can’t changing to meet the reflect Austin like we do,” demands of listeners and artists. Music will always be something unique to -Matt Reilly, KUTX Radio each and every person, and that’s what makes it so special.

“Music is the best generational bridge I have “With the vinyl ever seen,” Kunz said. renaissance, and now for “Music makes you think, that music lover kid, it is a badge of honor that they are sparks communication, and is a way to connect.” scouring the second hands 7 of music. Even today, older methods of listening are seeing more popularity. In fact, the popularity of vinyl is rising among younger generations.

How Much Do What do these numbers mean? Really Make Each of these circles represents how much signed artists make per play on different streaming services. This information is collected from various artists who have released how much they make per play on these platforms. Payout varies for different artists, but these numbers give an accurate estimate for each service.

Aver $0.0 Microsoft Groove $0.031 Tidal $0.007 Spotify $0.0044 Soundcloud $0.0013 8

Signed Artists Per Stream? What does this mean for artists?

The low amounts streaming services pay artists is shocking. Using the average payout per stream, $0.0072, it would take roughly 1,007 streams per hour to make the minimum wage of $7.25. This means nearly 60 hours of 3 minute 30 second long songs have to be streamed for an artist to make minimum wage. On Microsoft Groove, which pays $0.031 per stream, this is reduced to 13.5 hours. On Youtube, which pays $0.0007 per stream, this becomes 172.5 hours.

rage 0072 Apple Music $0.0073

Google Play $0.0068 Pandora $0.0013 Youtube $0.0007 9

More than Music How different aspects of ACL come together

By: Madelyn Madiedo Austin is the live music capitol of the world thanks to huge music festivals and little concerts held at the city’s most iconic A big group of people gather together to watch Martin Garriz perform at the Honda stage at ACL music venues. festival. Photo taken by Sydney Gawlik.

One of the biggest music festivals year as a performer at ACL. He sings, is Austin City Limits, or ACL. Started in writes, and performs some of his own 2002, it hosts up to a hundred different music. He also performs and covers of artists that can range from someone as popular songs. big as Kendrick Lamar to the Barton Hills

“My favorite part about performing Elementary choir. is probably the fact that I get an artist

“We have a team of talent buyers who work year-round to book the amazing wristband for free, which means I get all of the amenities and benefits any artist artists that you will see at ACL Festival,” said Brooke Leal, a marketing manager for would get, but I also get to go to the festival with my friends like normal,” he the festival. said.

Charlie Stone, a 9th grader at

Among Charlie, it was a lot of McCallum High School, has been a singer people’s first year at ACL. Including, for a few years now and this was his first Kealing 8th grader, Jimena Cortes.

Russ (1), Red Hot Chili Peppers (2), and ZHU (3) perform at one of the biggest music festivals in the country, ACL. Photos taken by Charles Reagan Hackleman (1), Roger Ho (2), and Greg Noire (3).

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The Head and the Heart (1), Brandon Flowers, the lead singer of The Killers (2), and Run the Jewels all sing on stage at ACL Music Festival. Photo taken by Greg Noire (1), Rob Loud (2), and Charles Reagan Hackleman (3).

“My ACL experience was everything I could’ve hoped for. The bands were amazing, the food was delicious, and I got to spend it with some of my closest friends, which really made my experience overall amazing!” she said.

People from all over the country come to watch this event unfold over the course of two weekends. Since it started, ACL has been constantly changing to cater to the likings of all people and all tastes in music.

“In 2013 the festival expanded from one weekend to two weekends...

the layout of the festival has also changed quite a bit over the years – each year we’re making improvements to the fan experience in the park,” said Leal.

ACL is also an opportunity for local businesses to thrive. The festival has over twenty different food options, each with it’s own flare. P-Terry’s has been with the festival for years now and continues to be one of the most successful rest stops of the festival.

Juiceland also is one of the most popular food venues of the festival and is even on the same street as one of the

Chance the Rapper points out to crowd while performing one of his hit songs, Mixtape. Photo taken by Roger Ho. Tove Lo goes out into the crowd to touch fans during her performance at ACL. Photo taken by Charles Reagan Hackleman.

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The lead singer of Mute Math (1) crowd surfing on a mat at his Friday concert. Photo taken by Sydney Gawlik.

Tank and the Bangas (2) and DRAM (3) on stage performing. Taken by Charles Reagan Hackleman (2) and Greg Noire (3).

entrances to the festival.

Along with the great food, the variety of music is one of the things that makes ACL unique compared to other festivals Austin has to offer.

Each year, the headliners continue to be some of the most popular faces in music; Drake in 2015, Willie Nelson last year, and Gorillaz this year. No matter what music you listen to, there is always something for you.

“ACL is different than other music festivals because of the variety it has to offer. There are artists like Luke Combs,

who is country, all the way to Jay-Z, Chance the Rapper, and ASAP Ferg and everything in between,” said Cortes.

While some think the music is what makes the festival unique, others think that the festival’s location is what makes it unique. Zilker Park has been home to many events in Austin such as the Kite Festival and Blues on the Green.

“The festival’s location in Austin and beautiful Zilker Park make ACL Fest unique to other festivals. We’re so grateful to have Zilker Park, the crown jewel of Austin’s green spaces, as the festival’s

People from all over come to Zilker Park to enjoy ACL (1). Photo courtesy of Brooke Leal.The Red Hot Chili Peppers (2) and Andrew McMahon (3) play at ACL. Photo taken by Sydney Gawlik (2 &3).

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Portugal the Man playing the guitar on stage. Photo taken A crowd of people gather at the Tito’s Handmade Vodka stage to listen to Goldfish. Photo taken by Roger Ho.

by Roger Ho.

home and to be able to highlight Austin’s culture to fans in the park with lots of live music and local food vendors,” said Leal.

Over the course of the years, ACL has been one of the fastest growing music festivals in Austin, getting bigger each year. It continues to be one of the biggest attractions to people from all over, making it one small fraction of Austin’s overall culture.

Music has been one of the most iconic things about Austin for years now and with the festival only continuing to ex-

pand, it contributes to the music image Austin presents. “...music is at the core of Austin’s culture – which is what makes this city so unique and a destination for music-lovers around the world,” said Leal.

The overall culture of Austin as a whole relies so heavily on music. Austin City Limits helps not only to help promote that, but also creates a weird and fun environment that Austin is known for.

The Red Hot Chili Peppers (1) and A$AP Ferg sing on stage (2). Photo taken by Roger Ho (1), Candance Lawler (2) People gather in large groups to see artists from near and far. Photo courtesy of Brooke Leal (3).

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Get a Move On, to Get Your Grove On Four Popular Music Venues in Austin

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Zilker is one of the most popular venues in Austin.

Every summer KGSR hosts the longest running free concert series called Blues on the Greens there.

All the artists are local musicians and it is a music, pet, and family friendly event that has thousands of people come out. It is also known for having lots of diverse genres, from country and rock to latin bands and old fashion blues.

Zilker park is at the heart of Austin and many people enjoy spending time there in their free time.

Before the festival of Austin City Limits, the Moody Theater is known throughout the country for its setting and its appeal to it’s popular performers. It seats up to 2,700 people and has a statue of the iconic Willie Nelson outside it’s door. Many of the ACL Live performances are broadcasted on the PBS network for everyone to watch.

Terry Lickona, producer of Austin City LImits, boradcasts live at the Moody Theater.

Stubb’s originally started out as just a barbecue joint in Lubbock in 1968, bringing good authentic food to Texas. It wasn’t until the 1970’s that it became an iconic downtown music scene. They have hosted some amazing artists like Willie Nelson, Stevie Ray Vaughn, and Johnny Cash. It is known for having good music, good food, and good people.

Stubbs Barbecue is one of the most iconic music venues downtown.

Emos was first opened in 1992 and has been the venue to many popular concerts in Austin such as LANY, Lil Pump, and Animé. In 2011, the club reopened at a new venue called Emo’s East and has been there ever since. C3 Presents, the same company behind Austin City Limits and Lollapalooza, bought Emos in 2013.

Blind Pilot with Dickie performs at Emos East.

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Life on YouTube

By: Cora Lewis

Youtubers describe their experiences online

Living life on YouTube is a strange thing to think about.

It’s a job about exposing people’s personalities and the content they make to everyone on the internet, letting them decide if they get their next paycheck or not.

YouTube is a growing platform that has taken over the internet’s way of watching videos. There is all sorts of content on YouTube. For each video that a YouTuber, someone who uploads videos on YouTube, posts, there is a comment section where the viewers and YouTuber can interact.

Last year, YouTube started enforcing a rule called “demonetization,” which is when a video loses revenue because YouTube deems the content not suitable for ad support. YouTube started demonetizing videos because advertisers didn’t want to associate their products with videos they deemed inappropriate. Life as a YouTuber contains many ups and downs, from hate comments to collaborating with other YouTubers to help channel growth. But it can also be a very rewarding experience.

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How Comments Section Change as Channels Grow

James has been on YouTube since 2012 under the name of TheOdd1sOut. He uploads animations of his life experiences and opinions on things. Jaiden is another animation channel

“I’ve always just wanted to make other people happy and laugh, so being able to do that is super awesome. it’s all I ever want to do,” - JaidenAnimations

who has been on youtube since about 2014 under the name JaidenAnimations.

Jaiden also uploads videos about her personal life and things she thinks will entertain people. Occasionally their two channels collaborate.

“I guess there’s just a lot more people asking for my attention it’s hard to keep track,” said James. “PLUS THERE ARE NOW THESE ANNOYING BOTS. I hate those!”

As channels gain more subscribers and viewers, many times they become targets for bots, which are fake accounts who pose as creators and spam comments that try to promote links to fake deals that would put a virus on computers. Creators have to go in and manually delete these bots, or do nothing, and let them spam their comments section.

Marcus is a piano beatboxer whose channel goes under the name MarcusVeltri. Marcus’s content mainly revolves around reactions to his music. He describes his content as being “a hybrid of hybrid of music and entertainment.”

“I get more [hate comments] now but it’s still not bad,” said Veltri.

“It was like when I passed a 100K … I used to get a lot nicer comments there was just more general positivity in the comments section, now it’s just like dumb or just like kind of people begging for like.”

At a certain point in the growth of a channel, the comment section starts to change. Most of the time the comments lose a lot of their kindness and creativity.

“Usually the comments aren’t even about the videos anymore,” said Veltri. “It’s just a generic comment that you could put on any channel.

Marcus Veltri plays piano by the train tracks . Courtesy Marcus Veltri.

Copy and paste stuff, I hate that.”

Other than bots, there are generic comments that overflow most channels, like Veltri’s. They can take over the top comments just by having ‘like’ bait. These generic comments can take away from the video’s content.

So instead of the comments section talking about what happened in the video, there will be puns or phrases asking for likes that can be found on many channels.

“They’ve always been nice,” said Jaiden. “I used to read all the comments I’d get, but now that’s literally impossible. I don’t have much time to read any comments, after I post a video I’ll spend a lot of the day (and some of the day after) to read the

and goes under the channel name of WilliamOsman.

William is the main person on camera, but his camera man who they call “Cameraman John” is also an important part to the channel. William calls his content, “Infotainment,” and says that, “it’s not quite educational, but hopefully inspirational.”

“YES, we just got rekt[sic] with the laser potato chip video,” said Osman when asked about demonetization. “It was flagged for some reason and took 24 hours to fix, so 400k unmonetizable views.”

The process for demonetizing can be Demonetization on YouTube very random at times and sometimes it doesn’t make a whole lot of sense.

William is a YouTuber who makes random inventions YouTube sends out emails 17

comments, but they’re not really about animating.”

Comments make up a huge part of a channel’s community, the people who watch the channel’s videos.

The comment section is where these viewers can voice their opinions. Although comments play such a big part in a channel’s community, many creators have gotten so big that there isn’t enough time to look through all of them anymore. Many times creators, like Jaiden, read the comments for hours after posting a video, but even after that there still isn’t enough time to read them all.

Change Your Channel and Find Something New on YouTube Nigahiga Collage Humor

Buzzfeed

Random Videos

Sketches

William Osman

Jenna Marbles

Colin Furze Unbox Therapy

DIY

YES!

No...

No...

Crash Course

YES!

Do you like Comedy?

VSauce

YES!

Do you like Learning?

CGP Grey

Tech

Do you like Inventions?

Linus Tech Tips

No...

Zoella

No...

YES!

Gordon Ramsay Tasty

Traditional

Markrilly

Animations Jaiden Animations

No...

Odd1sout

Do you like Sports?

Do you like Gaming?

YES!

Do you like Music?

No...

No...

YES!

Dude Perfect

Jacksepticeye

Pewdie Pie

Markiplier

Famous Artists Only on Youtube

Marcus Veltri

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YES!

YES!

No...

Simply Nailogical

Glam and Glore

Do you like Beauty/ Fashion?

Do you like Drawing?

No...

Draw with Jazza

Which Youtubers Should You Watch

Do you like Cooking?

Rosanna Pansino

YES!

Kurt Hugo Schneider

Search your favorite Artist

WWE

A drawing of Jaiden’s character for her channel icon. This character is how Jaiden portrays herself in her content. Courtesy Jaiden.

explaining why the content was demonetized, but even then the accusation can still be incorrect. These mistakes can be fixed, which is what William and Cameraman John ended up doing. But it can take a long time to fix and during the time it’s being fixed you can’t collect any of the revenue you make. This can be very bad for channels, because most the views you get are in the first few hours of the video being uploaded, so if you lose those hours to demonetization it can put down your profit a lot.

“[My videos] all took a pretty big hit, it was basically like what I was making was cut in half, and it really hasn’t recovered,” said Veltri. “But luckily my views were going up, my views had doubled that[month]... I’m more pissed at some of the creators that are- their contents are extremely vulgar… cussing I don’t think should be demonetized, but some

people who use really really bad words or they’re racist or homophobic or whatever, like that’s not cool and that’s why a lot of the advertisers pulled out, so I’m like against that. But YouTube is doing everything they can, so I don’t have any problems with YouTube specifically.”

Even though a lot of channels suffer from demonetization, there are YouTubers like Veltri who don’t blame YouTube for

“I originally thought turning my hobby into a job was a bad thing, but YouTube provides so much freedom,” -William Osman

the sudden drop in revenue. Instead, they take the blame over to creators who post extremely inappropriate content, which is what started the advertising agencies to push YouTube to start the demonetization act. Though YouTube may sometimes make mistakes with demonetization, creators like Veltri focus on all the positive things YouTube does for them, and don’t blame them for this whole demonetization fiasco.

“Nah I’m pretty family friendly so I wasn’t really hit,” said Jaiden. “It’s all good over in Jaiden-town.”

Although many channels have gotten hit by demonetization, some worse than others, there are a few channels who have not been affected. These channels are very family friendly like Jaiden’s channel and James’ channel. There are sometimes exceptions to demonetization on these family friendly type channels, and that’s normally if YouTube makes an error which is what happened to William.

Scheduling on YouTube “Between Cameraman John and I, we easily spend 100 hours designing/building/ filming/editing,” said Osman. “It takes me 8-16 hours to edit a video.

That’s including a lot of procrastination.”

As you can see a lot of commitment goes into creating videos. Of course, the amount of time it takes to

James’ character jumps off a diving board. This character is James’

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make a video depends on the type of channel you have, but overall a great deal of time is spent in making content for channels. It may appear like an easy hobby you can do on the side, but if you want to make a living creating YouTube videos, you have to commit full time.

“Sooooo much time, I’m a full time YouTuber so it takes me approximately 2 weeks of full work to pump out each video,” said James.

“I basically work all day on it, but I tend to work better the later it gets. Not really sure why, I think that’s just a bad habit that YouTubers get after they neglect their sleep for a while. Once again, I always aim for approximately 2 videos a month, however, animation demanding so much time plus the fact that I’m sometimes flying around to attend conventions and stuff can sometimes delay that.”

William Osman makes ice cream at a fan meet-up using an invention he 20 made. Courtesy Cameraman John.

vary for each channel, but a lot of the time the creator sets a schedule so they can get their video done in the time given and still stay active on YouTube.

“I’ll spend probably like 20 hours maybe practicing, learning all the music and all the material, then I’ll spend about, lately it’s been about average of five hours on Omegle [a skype like service,] actually for each video,” explained Veltri. “And then the editing can be like 12-20 hours. And if I’m collaborating with other musicians we usually rehearse for 4-5 hours before we go on.”

“I love meeting fans.

A lot Veltri’s videos revolve around a site Without a doubt, such called Omegle which a genuinely enjoyable is a site where you experience anytime can meet strangers on there’s a meet-up or the internet who have convention and I get similar interests as you via video calls. The type to talk to everybody,” of content Veltri makes -TheOdd1sOut on this site revolves around reactions, so not only does he have to put in the time to learn music, he also has to sift through many hours takes a long time and it’s easy of strangers to get the best reactions. Then collaborating to rush (well, you could rush but it would probably turn out with other YouTubers creates another level to hours put in. not that great). I keep myself

While their content at this two weeks schedule because I want to be as active may vary, the things that stay consistent with as possible on YouTube, and these YouTubers are the people always want more commitment they put videos. I enjoy making them into making videos, their too, it’s just very stressful involvement with with the sometimes.” comments, and the fact that

Many creators have a they can be affected by things set schedule for themselves that they can’t always control. so that they don’t fall behind in uploading. Again it can

Making content on YouTube is a full time job for many serious YouTubers. The time put into each video and being able to stay active on YouTube doesn’t allow for outside jobs or schooling.

There have been many cases where YouTubers drop out of college or quit their job to pursue YouTube full time.

“Yes I have a schedule, and yes it’s very hard to get videos done that fast,” explained Jaiden. “Animation

How Much Do you Know About YouTube?

Most of YouTube’s veiws come from moblie devices.

The first video ever uploaded on youtube was the co-founder at the zoo. It was uploaded on April 23, 2005.

Youtube is available in 76 languages, which covers about 95% of the internet’s population.

Youtube is available locally in more than 88 countries.

YouTube was founded by three former employees of paypal.

Each minute on YouTube, 100 hours of content are uploaded. Each day more than one billion hours are watched on YouTube. As of 2015 there are 10,000 videos with over a billion veiws.

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Bringing Social Media into Play Written by: Victoria Vynnychok

As an active social media user is scrolling through Instagram or Facebook, they encounter an advertisement or a post promoting a sales or a new product. They don’t think much of it, because seeing advertisements isn’t something unusual on social media platforms.

Using social media has become such a normality in the U.S. that many business use the different platforms to advertise products and communicate with their

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our customers informed customers.

Businesses use social about how we are changing and growing”, said Lexie media for advertising, interacting with their Shook, marketing specialist customer, and promoting at JuiceLand. “It also gives sales. Many people will us an spend at least half an hour a day on social media, so “Social media helps the probability of people us keep our customers seeing an informed about how advertisement on social we are changing and media is in growing.” favor of many -Lexie Shook, JuiceLand businesses. marketing Specialist JuiceLand, an Austinoriginated business makes fresh organic smoothies and drinks, uses opportunity social media platforms to collaborate with festivals such as Instagram and and other brands through Twitter to promote giveaways and cross products and to promotion!”. communicate with “Social media also customers. benefits us by creating a “Social media direct connection with our helps us customers,” Shook said. “If keep our customers ever have a question, concern, or compliment about our products or service, they can easily share them with us and get our feedback!”.

The impacts of different

JuiceLand employees starting off their day by cutting up fruits before the smoothie shop opens for the day.

Courtesy of JuiceLand.

platforms, such as Twitter, Instagram, and Facebook, are positive, allowing each

events and to share about anything new happening at JuiceLand” said Shook.

Social Media assists JuiceLand by providing them with a direct connection with their customers. They can communicate sales, ideas, and new content with customers in a fast, easy way.

Customers, such as Nadine Del Gallo, actively go to JuiceLand to buy their juices.

“I love their online feature that allows you to order juices online” Del Gallo said. “I found out about it in the comments section [of a] JuiceLand post on Instagram.

It’s very

differing social media account to have it’s own goals.

“We use Instagram and Facebook to post “Social media also fun brand benefits us by related content creating a direct and to connection with our announce new customers” products -Lexie Shook and locations!

We also used Facebook to promote events convenient”. that we are involved

Social Media is not in. We use Twitter to Nadine Del Gallo, waiting for her just used by companies smoothie at her local JuiceLand shop. Pho- spread news about our to promote and advertise to by Victoria Vynnychok. involvement with the products and sales. community and local 23

events, sales, just in general it’s a way to stay in touch with customers, community outrea, help other local charities and to promote our sales,” said Clint Strait, Vice President of Strait Music Company said.

“[Social media] allows us to be ourselves. You know we do everything from post articles that we think are cool that are music related or you know we promote products on there,” said Strait.

Customers picking up their drinks at a JuiceLand shop in Austin, Texas. Courtesy of JuiceLand.

Strait also mentioned that social media had it for community outreach, Some companies also try a positive effect on the for different to reach out to customers company. through social media. If

“If we get a new arrival a customer is feeling a we might say, ‘hey check out particular emotion this new sweet guitar’. towards a product or We do that as well.

“We also work to idea the company The fact that we have always listen is promoting, they 10,000 likes allows us can directly contact to reach people as to our customer’s companies through well. It allows us to feedback and social media, even communicate with if it takes some connect with the through customers that way” time to receive a Strait said. social media response.

Social media

Strait Music platforms.” helps Strait Music Company uses social -Lexie Shook Company establish media as a way to connections with their communicate ideas customers. They can get with their customers, to know their customers promote sales, and to better through the advertise new products. comments section and

“[We use social media] organisations that we work their customers can get to to highlight events, the inwith we like to know the people who work store events, we use it to for Strait better by posts just communicate with our help them out and promote on social media platforms. customers…, and we use them. And use it to highlight These connections also

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Two JuiceLand employees enjoying energizing shots of juice during their break. Courtesy of JuiceLand.

Clint Strait(right), Vice President of Strait Music Comapny, taking a picture with Willie Nelson(left). Courtesy of Clint Strait.

for advertising and making money. Social media is also used as an interface where customers and the company/business can interact. It allows people to find others with the same interests or concerns about a sale or product through the comments section on many social media platforms.

Social media is a communication tool often used by businesses to advertise products or information that customers may want to know about. It allows for the easier spread of information, causing seeing Kevin Le scrolling through social media during his lunch break. Photo by advertisements Victoria Vynnychok. on social media to become a normality.

allow customers to find out when sales are occurring or when products they want are in.

For businesses, using social media isn’t all

Social media has many purposes varying from meeting new people to keeping friends and family updating on a person’s life to announcing the arrival of a new product. It’s a series of differing

“[Social media] allows us to be ourselves.”

-Clint Strait, Strait Music VP

platforms used by many, including companies and businesses, to communicate and establish connects with people.

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Timeline of Social

Social Media has not been around as long as i Degrees, in 1997. It started the idea that peop websites and apps on their technological dev transforming the advertising industry and p to connect with other much easier and for id

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2003

MySpace

Face

2005

(Avaliable to

Youtube

2002

Friendsterster

2004

Facebook

(Avaliable only at Harvard)

2005

2003

LinkedIn

26

QZone

(A Social Media popular in China)

l Media Platforms

All image rights go to the Social Media’s mentioned.

it may seem. The first of social media was Sixple can communicate and share ideas through vices. It has a huge affect on the world today, people’s everyday activites. it alwasy people deas to be spread faster and more efficiantly.

2013

Tumblr

06

2010

book

Pinterest

o the publc)

2007

Google+

2011

2006

Snapchat

Twitter

2010

Instagram

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Meet the Team Charles Cagle Charles is a freshman on the LBJ swim team and enjoys listening to all kinds of music. Particularly, he enjoys rap, pop, and alternative. Music is a huge part of his life and takes up most of his free time, which he also spends swimming, playing video games, or hanging out with friends.

Victoria Vynnychok Victoria is a freshman in marching band and enjoys playing the alto saxophone in her free time. She has been involved in band for four years now and likes how band gives her the opportunity to meet new people and form a family. She can also speak Ukrainian and is hoping to get through 4 years of German at LASA.

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Madelyn Madiedo Madelyn is a freshman at LASA High School and likes to listen to all types of music in her spare time. She likes the way music can help you to feel different emotions and help make connections with your personal expierences. She likes to travel and wants to have a job in the music or entertainment industry.

Cora Lewis Cora is a freshman on the LASA Science Olympians Team. She enjoys playing video games and watching youtube. Her favorite youtuber is Jacksepticeye. She loves to deign things, and hopes to become a mechanical engineer in the future.

She also is in her second year of German and hopes to get through to German V.

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