Austeen Magazine

Austin

teen

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Biographies Audrey 3 words:

Sweet, sexy, & sassy Hobbies: Being a role model student, lacrossing (is that a word?), being a film nerd, like me, Jiyoon!

Favorite Food: Caesar salad Favorite Band: Coldplay Favorite Movie: Harry Potter

Elena

3 Words that describe Elena: Loud (I think we all are :P), Short, Sweet Hobbies: Dance, Soccer, and Swimming Favorite color: Purple Favorite food: Mac & Cheese Favorite band: Sara Bareilles Favorite movie: Grease

Jiyoon

3 Words: Loud, crazy and enthusiastic Her Hobbies include: Painting nails and watching old films Favorite Color: Hot pink Favorite Food: Food is for the weak Favorite Band: Phoenix, and alot others Favorite Movie: Vertigo

Letter From The Editor “A must have guide for all the best eateries, stores, and music, made especially for teens!”

Hey buddies!

Thanks for taking the time to read our magazine! This issue is our one and only so we really hope that you enjoy it! We have put a lot of sweat and tears into this. This magazine is filled with articles about music, about fashion and makeup, and about food, delicious food! Our magazine is an organized hodge-podge of our creativity, personalities, and interests. We are not experts on these subjects but we hope that through our experience we can give you ideas and tips that you find useful in your life. Thanks for reading this far into our “Letter to the Editor” by the way. No one reads these anymore, we could be writing about how Charlie Sheen is “sober”, and no one would notice. Enjoy reading the rest of our magazine!

Sincerely,

Audrey Halbrook Co-Editor-In-Chief

Elena Cole Co-Editor-In-Chief

Jiyoon Seo Co-Editor-In-Chief

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A Peek Inside Our Closet Biographies

page 2

Letter From The Editor

page 3

Home Grown is Where the

page 6

Heart is Mind Over Manicure

page 9

The Great Exchange

page 10

They See Me Rolling

page 12

Q & A With Laurie Aroch

page 14

Music to Her Years

page15

Shopping Mom Q & A With Abby

page 18 page 20

Kappelman Taco Personality Quiz

page 21

Available at your local retailers.

Whole Foods, Whole Earth Provision Copany, Nordstrom, Tylers, Betty Sport, Neiman Marcus, and Sola.

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FOOD

HOME-GROWN IS WHERE THE HEART IS Why you should eat local

By Audrey Halbrook ars honk as people drive into the

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parking lot of P. Terry’s and the line of cars waiting for the drive through wraps around the entire building. Inside customers wait in long rows to get a burger and fresh-squeezed lemonade. They keep coming. If it’s lunchtime, dinner, or just a midday snack, P. Terry’s always has people in their restaurants, waiting in line and getting a bite of some local Austin goodness. It is more of a rush than the nearest McDonald’s has seen in years. Only the people of Austin know why.

Buying and eating locally benefits people for many different reasons, from personal health, to financial health. If you eat local, you are supporting the economy and getting healthier with every bite. So

then why do people eat at national and international chains? Why do they buy produce that they know has been shipped from far away and is covered in pesticides and preservatives?

Since the pros outweigh the cons, it should be obvious that people should buy local food. Yet they do not. Maybe they do not realize just how much better for them it is or maybe they think that it is too expensive, but it’s really not that much more expensive.

Some people might say that local food costs more, but that is not necessarily true. Here in Austin you can buy something called a “Go Lo-

FOOD cal” card, which gives the people that use the card, a discount when they buy from local restaurants and shops.

Austin is not the only city that offers Go Local cards. Cities all around the nation from Portland, Oregon to Boston, Massachusetts have Go Local cards. Also, if people buy locally it will create a network of thousands of small businesses that will compete with one another, which will cause prices to be lower. Sure, they may not be as cheap as Wal-Mart’s but the cards make the difference between Wal-Mart’s produce and local Austin produce much less.

Locally grown food is better for your health. According to studies done by the American Dietetic Association, produce loses its nutrients quickly. Say you buy an apple at HEB and an apple at the farmer’s market at the Triangle. Which one will have more nutrients? The apple that you bought from the farmer’s market at the Triangle because the one from HEB has been sitting there for days- even weeks- but if you buy from the farmer’s market, the produce is still fresh. Local farmers package their food and take it to farmer’s markets shortly after harvest. Large supermarkets cover their produce in pesticides and local farmers do not. The large supermarkets need their produce to be covered in pesticides because they ship their produce all over the world and it needs to last through the trip but this means fewer preservatives and more nutrients. However, farmers markets are not the only places that you can eat locally and healthier.

Here in Austin, many independent restaurants do their best to buy foods grown in the Austin area and feed their customers food that is better for

them. P. Terry’s, a local burger place that is always booming with business, serves locally grown tomatoes and delivers its produce fresh every day. In addition, the chicken that it serves is local and was fed hormoneand pesticide- free food. The beef it uses is fresh all-natural Black Angus beef that is hormone- and- antibiotic free and was fed on an all- veggie diet. McDonalds, an international burger chain, does not do any of this.

The burgers they make are frozen and filled with preservatives. There

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McDonald’s burgers are filled with pesticides and preservatives,

Many people, including TIME reporter John Cloud, think that local food has more flavor.

Why? Because if food is bought locally and is never refrigerated it will retain more of its natural flavor than if it is frozen and shipped here from another city, state, or even nation.

For example, if I buy frozen corn, it will not taste as good as the fresh locally grown corn available at farmer’s markets because it is not fresh and because it has been frozen for long periods of time. Nowadays farmers use pesticides to make their food last longer so that the produce can be shipped all over the world. This causes it to be bland. If the food does not undergo these long trips, then there is no reason for these pesticides to be used on them and then the food will still have its original great flavor.

Not only is buying local food better for your health, it is also better for Austin’s economy. If you buy lunch at Taco Shack instead of Taco Bell, you just helped your local economy. Taco Shack hires local Austin citizens and the profits go back only to the owners of Taco Shack who live in Austin (and not a large company that consists of thousands of workers, all of whom they must pay), and they are able to pay their workers better. When you buy food grown locally or eat at a local restaurant the food has gone through fewer people and therefore, more of your money goes directly to the restaurant or farmer. This also allows the restaurant owner or farmer to pay their workers better. Not only can they pay their workers better but they can also give more jobs to people who live in the same area, therefore creating more jobs locally. This is important

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are so many preservatives in their burgers that a citizen of New York, Sally Davies, left her burger out for 6 months and it was still mold- free.

P. Terry’s is not the only local restaurant that does this. Another restaurant here in Austin that feeds their customers local produce, is Fonda San Miguel, a well-known Mexican restaurant around the nation. At Fonda San Miguel, they try to use local produce in their meals-and they go as local as it gets; they grow some of their produce right next to the restaurant in its very own vegetable garden. This means that its produce still has many nutrients and they serve it fresh with little or no preservatives.

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FOOD because jobs are scarce right now and so many Americans are jobless but if you buy food locally and eat at local restaurants then it makes it easier for people in your city to find jobs and creates a stable economy in your city.

This also allows more money to be spent on city services through sales tax, improve neighborhoods, and develop community. From creating jobs to allowing people to make more money, it is apparent that buying local foods and eating at local restaurants is better for the economy.

Local food is better for the environment. When companies ship food it uses up lots of gas, which emit greenhouse gases into the atmosphere. If people buy food locally, it does not have to travel as far to get to you and therefore uses less gas, which is better for the environment. Farmers around the world are breeding their foods to last longer so that they can be shipped all around the world. The energy and pesticides that this requires are also bad for the environment. When it rains, these pesticides wash into streams and lakes nearby polluting the water. If you buy locally then the fruit does not undergo these long trips and therefore will not emit as many greenhouse gases or use pesticides that will pollute the environment.

So next time you go to the grocery store and buy an apple from Washington or go to a national chain like McDonalds take a second to think about what you are doing. Stop by the closest farmers market, or go to a local restaurant like P. Terry’s, Fonda San Miguel, or Taco Shack. Doing this ensures being healthier, benefitting the local economy, getting food that tastes better, and helping the environment.

So go to a local farmers market and stop by a local restaurant. You will not be disappointed!

Photo in the heart courtesy of Menu Austin- This photo is of the the Farmers Market at the Triangle Photo’s of produce and tents at the farmers market by: Audrey Halbrook The pictures are of all the different produce tents at the Farmers Market at the triangle Produce starting from Top Right: Japanese and Chinese Eggplant Thai Eggplant Banana Bell Peppers Honey Lettuce

Farmers Markets in Austin, TX DOWNTOWN Saturday 9 A.M.-1 P.M. 4th and Guadalupe SUNSET VALLEY Saturday 9 A.M.-1 P.M. 3200 Jones Rd./Toney Burger Center THE TRIANGLE Wednesday 4 P.M.-8 P.M. 46th and Lamar- The Triangle

PRODUCE AVAILABLE AT AUSTIN FARMERS MARKETS

STYLE

MIND OVER MANICURE A peek inside the secrets of polish buying By: Jiyoon Seo

n a store OPI nail polish sits on a shelf, without any buyers, while just next door other cheaper nail polish brands such as NYC and Sally Hansen are flying off the shelves. NYC and Sally Hansen are on the cheaper end in the world of polish, costing $1~$2, while OPI is around $8. But before you think with your wallet, there are some health factors you need to consider. When it comes to nail polish most people, in reaction with today’s economy, put the price first. Instead OPI, although pricier, should be your go-to for nail polish.

OPI is priced around $8, Orly is around $7.50, and Sally Hansen around $2.50.

To the bargain shopper, Sally Hansen seems like the obvious choice here, while OPI the most expensive. When I quote this to others I will always get the question “Why should I buy a more expensive product for the same result?”

Because although it is not widely known by most, cheaper brands, according to the Pittsburgh Post-Gazette, and numerous other sources, will contain the chemicals DBP, Formaldehyde, and Toluene which are all closely linked with cancer, birth defects and asthma.

Although you might feel guilty when doling out the dough, the chemicals, toxins, and health defects you avoid, are sure to make you feel much better.

Plus, the beautiful mani-pedi that you get with superior products makes it all worth it in the end.

OPI has a unique patented brush, found in no other brand, that makes polish application smooth as butter, no streaking or drag tip (where the polish builds up at the nail tip and does not spread evenly), and you use less product. Orly and other brands have stiffer circular brushes that provide less control and not as much coverage or smoothness.

OPI has flat rectangular stacked brushes that work much better. At first glance it seems that, it would be better to buy products like Orly because it contains more polish at .6 fluid ounces, and OPI at .5 fluid ounces. However, due to their inferior brushes they waste more during the applying process than you would with OPI brushes.

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Why should I buy a pricier nail polish, for the same results I would get with others?

Also due to the lack of toxins or chemicals in their products, OPI does not chip or fade as much as chemically based products like Sally Hansen as according to numerous nail blogs. So, you get an even better deal with your money with OPI.

So next time your wallet is groaning, and you’re agonizing over the choice as well, go with the healthier and body friendly product even if it’ll cost you just a few bucks more.

POLL TIME I asked our fellow eZine mates: “What’s your favorite nail polish brand?”

OPI: 60% Essie: 10% Orly: 20% China Glaze: 10% So, once again OPI trumps them all with both factual and opinionated power!

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STYLE

The Great Exchange Why Buffalo Exchange is better than Plato’s Closet Art and Arcticle By Elena Cole n 1974, Buffalo Exchange started. It was a small 450 square foot store in Tucson, Arizona. Kirsten and Spencer Block were the founders. They got the place rocking and rolling. Over these years, the company has expanded into 43 stores over 15 states. Throughout such vast and rapid changes, the company has remained an independent and privately held company. This guarantees care as if you were right at home. Here in Austin, second-hand stores occupy nearly every street corner. They provide us Austinites with a variety of trendy and funky clothes for many personalities. Two of the most popular in Austin are Buffalo Exchange and Plato’s Closet. I personally think that Buffalo Exchange is the better store. When buying and selling second-hand, it should be your first stop.

Did you know that Buffalo Exchange does more than just buy and sell clothes within communities?

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According to www.buffaloexchange. com, Buffalo Exchange has raised nearly $35,000 to Save Wildlife Habitat at their Earth Day Dollar Sale this year. They have risen over $345,000 for environmental causes since 1997. This is not all! In their annual Coats for Clubs winter drive this year they collected 1,075 used furs. Buffalo exchange also has a Tokens for Bags program. This is where shoppers can receive a token instead of a plastic bag, and 5¢ will go to a charity of the customer’s choice.

Through this program, they raised $399,000 and saved 8 million bags. As you can see, Buffalo Exchange does a lot to give back. People should really take that to heart when deciding where

not extremely meticulous about the brands and sizes. They just look for clothing in good condition. According to www.platoscloset.com, Plato’s closet is looking for trendy designer styles that are top-name brands, cool, hip, trendy, clean and in good condition. They want things from a specific size range and have been in stores, in the past year. When looking at both store’s policies, you can see that Plato’s closet is much pickier and caters to a certain demographic, whereas Buffalo Exchange seems to want the

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to shop.”

Plato’s Closet is not active in any community projects. They just allow organization to advertise on their webpage free of charge.

When selling your clothes, Buffalo Exchange is looking for current styles for this season. However, they are

Buffalo Exchange does a lot to give back.

high quality clothes, but don’t think they have to be a certain brand and size. People in Austin do not always

STYLE Customer Review want to look like they came straight out of a magazine. Austin is weird, as said in “Keep Austin Weird”. The people range from total hippie to total prep.

I think that Buffalo Exchange really corpo ration could have bought them out. Nevertheless, this did not happen. Actual people run the company, and they run it with a set of morals. This allows them to do so much within their community. On the other hand, Plato’s Closet’s business model is very different. Each Plato’s ration could have bought them out. Nevertheless, this did not happen. Actual people run the company, and they run it with a set of morals. This allows them to do so much within their sees this and it reflects in their policies. Buffalo Exchange is the store for Austin.

They have a variety of clothing types, but still maintain the quality people want. Earlier I mentioned that Buffalo Exchange is an independently and privately held company, and has been since the day they opened.

The fact that they did not lose this when they expanded nation-wide, shows how well run the company is.

If they ever hit a point where they could not manage, a major closet is locally owned and operated, but a large corporation oversees them. This makes some policies differ from store

to store. This can become very frustrating for the customers. Buffalo Exchange’s business model is much more effective, and allows for a better run business.

There are people who disagree with my opinion. They think that Plato’s Closet is better. Some people think this, because it has more advertisements, so they are more familiar with it. However, just because something has more advertisements, does not mean that it is better. Those companies just chose to spend money on advertising. Buffalo Exchange chooses to spend its money on things like giving back to the community.

Which sounds better to you? Clearly when shopping second-hand in Austin, Buffalo Exchange is the way to go. They help the community, have policies that fit Austin, and are a reliable well run business.

Megan Jarriel:

“ Buffalo is my go to for any vintage or lightly used clothes.

Buffalo has a wide range of unique clothes that won’t fail to amaze you.”

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They See Me ROLLing

By: Jiyoon Seo You walk into the chic well designed and dimly lit restaurant, with soft music playing in the background. It’s a new level of tranquility and you see unorthodox rolls such as the Sexy Roll, made entirely out of vegetables, this is a new level of dining experiences. This Zen garden of deliciousness exudes professionalism and is conveniently located right here in Austin, nestled in-between Cypress Grill and Wholy Bagel in Southwest Austin.

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The name of this Austin jewel is Yanagi, which means “sushi knife” in Japanese. Its an apt name, being that Yanagi is a sushi restaurant, with Oriental backgrounds. Its co-owner Roy Yang, hails from South Korea, and incorporates Korean

cuisine into Japanese sushi, creating a fusion of flavors, and an entirely fresh and new taste bud experience.

“I get up really early in morning and head over to Yanagi, I’m normally the first person there. I’m the most tired too!” he said. Yang dedicates ungodly amounts of time into making sure his restaurant’s quality surpasses all others, and ensuring that Yanagi is the sushi place that puts all other dining experiences to shame. He rises in the hours of the morning when the sky is still ink black, and rushes over to the restaurant and religiously labors on the food preparations, specifically over his rice and sauce recipes. “Rice and sauce? What about the fish?” , most people think. But Austeen Magazine will let you in on a secret of the sushi industry.

“Actually all the fish in sushi restaurants, even in those fancy high end places in downtown Austin, and all over we all use the same fish. All sushi fish comes from the same food provider, so when you want

to set yourself apart from the others, you can’t do that with the fish. That’s why we concentrate on the rice and the sauce, because that’s what really makes the dish.”, he said. So all those places that boast “#1 Fish in Austin”, they have no claim to those bragging rights. Unless the restaurant owners catch the fish themselves, the rice and sauce’s tastiness and originality is what truly makes the food delicious.

And that’s what Yang puts most of his effort into when creating his clever and savory dishes. His sweat and tears go into making these sauces, and extraordinary sauces make for mind blowing sushi rolls.

“We have a lot of unique rolls that other sushi places don’t even have on their menu.” he said. They reinvent traditional rolls for a complete new taste with a hint of familiarity, as well as rolls never before seen for a brand new and fresh palate adventure. For instance the Philadelphia Roll usually made with cream cheese, rice, cucumber, and carrot. But at Yanagi, they get their creative juices flowing

FOOD and add sesame seed, crab, and a fresh spring sauce on the side.

“The roll we get interviewed for the most and the one nearly all the ladies order is the Sexy Roll” he said.

The Sexy Roll, named for its slimming “sexy-making” qualities consist of an assortment of thinly sliced vegetables, without rice reducing the fat inducing carbohydrates drastically.

But get this, there’s no dried seaweed encasing the roll, instead it is entirely rolled in strips of cucumber, making a clever and guilt free goody. It comes with a specially made tangy sauce complimenting the freshness of the vegetables. These are prime examples of dedication when it comes to roll making.

“” They said I was crazy and it would get too complicated, but look at us now!

“At first I had no idea what to do for a job, but then I remembered I could make really delicious sushi!” he said. This level of yum didn’t come without preparation. Yang attended a culinary academy while living in South Korea that specialized in sushi making, serving, and preparing. He trained for 2 years, and when he came to America, he wasn’t sure what to do. “There aren’t a lot of jobs a Korean guy, who just recently moved to the States, can do.” he said. But then the idea of a top notch sushi restaurant popped into his

head. “I gathered a bunch of my buddies and told them we should make a sushi restaurant. They said I was crazy and it would get too complicated, but look at us now!” he said.

“Originally the plan was for three locations, one in the South, one in the North, and one downtown.” He said. However, unfortunately their plans fell through due to contract difficulties. But, fear not sushi lovers!

They plan to expand to other locations in the future. So, keep a lookout for the finest sushi dining in town, Yanagi.

Spicy Cali Roll: Courtesy of Mr. Yang Sushi Closeup: Courtesy of “avlxyz” on Flicker

Yanagi Where: 4404 W William Cannon Dr Ste B Austin, TX 78749 Number:(512)891-0989 Hours: Mon-Fri: 11 am - 2:30 pm Mon-Thu: 4 pm - 10 pm Fri: 4 pm - 11 pm Sat: 12 pm - 11 pm Happy Hour?: Yes, go duringhappy hour and you can get nearly 1/2

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STYLE

Question and Answer With....

Laurie Aroch, one of

3 owners of Viva Day Spa Interview by Audrey Halbrook

Q:Why did you choose to open a spa?

A:

“I’ve been a pharmascist for 15 years ....people need to practice

more, what I call wellness. A healthy lifestyle of eating well, taking supplements, getting to relax, and get body work. I wanted to open a place where you can relax and get great body work. I was already working with supplements and I’m a nutritionist.”

Q:What is it like to own your own spa?

A:

“It’s really nice....because all the work you put into it you really

reap it. You can really see it grow and call the shots, you get to work with different people....the freedom to choose your own schedule.”

Q:What are the most popular treatments at your spa?

A:“The most popular is probably our featured spa packages and we do those seasonally. We basically put together a few treatments and they are discounted. They have fun names like ‘Spa La La Holiday.’”

About the spa: Where: VIVA ON 35TH 1811 West 35th Street Austin, Texas 78703 (512) 300-2256 VIVA ON LAMAR 215 South Lamar Blvd Austin, Texas 78704 (512) 472-2256 Treatments: Manicure Pedicure Massage Hair Removal

Photos courtesy of Viva Day Spa

Skin Care Products: Skin Care- SkinCeuticals Hair CareBumble&Bumble Beauty- Jane Iredale Mineral Cosmetics Price range- $20 and up

Music to her Years

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One Woman’s Experience Working in the Entertainment Industry

By Audrey Halbrook usic fills the air, people jump up and down, you can feel the bass beating inside you. People race from show to show. In between concerts people wait in the longest lines they have ever seen to get some of the best food in Austin.

On the other side of the park they wait in line to buy T-Shirts that read Austin City Limits on the front and have the lineup on the back. This is Austin City Limits Music Festival. To festival- goers it seems like a seamless event, but to the workers and volunteers it is work, work, work.

Many people are hired to work for the company C3 Presents, which puts on festivals like ACL and Lollapalooza every year. C3 puts on all sorts of big partie too, every year they put on the Easter Egg Roll at the White House, they also do big events for companies like Red Bull. One of their employees is Suzanne Mahoney, the Creative Services director. She is in charge of everything that people see, websites, emails, tickets, t-shirts, ads, signs, everything that makes the events more than just another concert, everything that makes it what it is.

“I’m in charge of all the creative that comes out, mostly for the festivals,” Mahoney said. “Pretty much anything that’s pretty or sounds good is my responsibility and my awesome team that I work with’s responsibilty.”

This is not what she has always done though. When Mahoney was growing up she wanted to be a sports broadcaster fore ESPN. Then in college she got an undergrad in International Studies and moved on to get an MBA from UT. After college she tried out many different things, her goal was to work in international business but “it wasn’t easy to find a job, so I took one in concert promotion,” Mahoney said. Then she went on to

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work for herself.

“I had done a little job for this woman that is now the director of sponsorship over there,” Mahoney said. “[C3 Presents was] growing so

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I’ve just found a happy marriage of being able to do something that I can tap into that creativity and still be who I am.

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fast, they were looking for someone who did what I did, and they actually called me. I kinda got lucky that I got recruited to do it instead of seeking it

out. 20 years ago, when I got out of college, I was in concert promotion. I already had experience with the music world so that helped too.”

In 2008 C3 Presents put on a party for President Obama the night that he won the Presidential Election.

“I think that was one of the coolest experiences I’ve ever had, just as an American,” Mahoney said. “It was hundreds of thousands of incredibly hopeful and happy people, it was just the most elated feeling you’ll ever experience. It was in the middle of November in Chicago, and it was like 72 degrees which is totally unheard of, even the weather was perfect. That was one of the most magical nights I ever experienced.”

In January of 2009 they also did President Obama’s inauguration.

They had a big party and a big concert with bands like U2.

“There were a lot of people everywhere,” Mahoney said. “And secret service everywhere, and all these security measures, but it was so cold, it was the most painful three days of my life, but it was so cool, there were like 3 million people there of course for the inauguration. So those were kind of the coolest experiences beyond just

MUSIC just meeting a rock star or seeing a great concert.”

Mahoney has also helped put on parties for Oprah Winfrey, Joe Biden, and big companies like Chipotle and Red Bull. A lot of the work she does though is on festivals like Austin City Limits Music Festival and Lollapalooza.

“We do most of our work during the summer for all our big festivals,” Mahoney said. “It all happens at one time I say, so we do about-each little project you do is considered one job- so for each festival we do, we do about 1800-2000 little jobs and that’s usually about 8 weeks and I only have 3 designers that work for me. So we do a lot of stuff. That’s the hardest part, we have a lot of balls in the air all the time.”

But despite all the work that it requires Mahoney and her co-workers are “living the dream”. She’s worked with and met many really talented people in the entertainment business such as Taylor Swift, Justin Bieber, Ryan Gosling, Christian Bale, and Drew Barrymore. But those are not the only perks.

“We have real flexibility in our office hours,” Mahoney said. “We get to work with some of the most talented people on the earth, musicians, we get to do really creative stuff, because we aren’t working for a big corporation, more just these really big parties that we throw.”

Like every job though it has its downsides.

“[The worst part is] the grind of it, just like any job,” Mahoney said.

“We always tease that it’s living the dream, but we still have to do all the crappy work that everybody else does.

So, just the nuts and bolts stuff of dayto-day grind of just getting through a lot of work and sometimes pretty grueling hours especially when we are in the midst of our busiest time.”

This summer was the 10th anniversary of the Austin City Limits Music Festival. Mahoney thinks that this year went “really great”.

“ACL is very chill, it sells out way in advance, which makes my job easier,” Mahoney said. “I thought that it went really easy. It was a little

dry but we got a teeny bit of rain. We didn’t have any major issues, we got a lot of great feedback on the lineup. We always try to improve a little bit every year, bring in new restaurants, get people more shade so that they don’t sweat to death. But i thought that it went really well.”

Mahoney and her team put a lot of work into the festival. When talking about their jobs they often quote the character Don Draper from Mad Men. “Creative is the least important, most important people in the building.”

“People think that all you got to do is announce the lineup and people will buy the tickets but it’s the building the brand for all these festivals,” Mahoney said. “The visual experience, the vibe, is pretty much what my team does. So, you know, it’s like Why do people paint their houses?

Because otherwise it’s just a house.

We really just get to put the brands around it, the vibe, we build the whole story line for folks, we set the cool factor otherwise it’s just another ticket to another show. We think we’re cooler sometimes than the guys we work for, because they are just interested in how many tickets that we sell. We’re really excited when we get to be creative and people wear the t-shirts and take a lot of pictures and post it all over the world, that’s a really great feeling.”

Mahoney puts on two different festivals in Chicago. Mahoney has helped put on Lollapalooza for years.

“Chicago is such a neat town,” Mahoney said. “It’s right in the middle of the city and it’s got a beautiful skyline that wraps around it and it’s hard, because it’s about three times the size of ACL.”

This year C3 is putting on a new festival in Chicago, a food festival.

“[The food festival] has a little music component,”

Mahoney said. “But it’s very different we are working with big fancy pants chef’s and building stages with kitchens on them.”

Throughout the years her job has not changed much but the events have become “higher profile” which Mahoney said “adds to the pressure.”

“I think one of the cool things I’ve been able to do is still work in the workspace with a lot of really talented right brained people and provide a balance to them,” Mahoney said. “I’ve just found a happy marriage of being able to do something that I can tap into that creativity and still be who I am. I found a real sweet spot with this job I feel. I highly recommend it.”

Photo of Coldplay playing at ACL Courtesy of Cambria Harkey and C3 Presents Photo of Foster the People singer crowd surfing at ACL Courtesy of Dave Mead and C3 Presents Music Note Art Courtesy of Audrey Halbrook

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Shopping Mom

STYLE

A look inside the life of a buyer who doubles as a mom!

Story and photos by Elena Cole alking home from Stevenson Middle School, Carrie Bevers and her friends were always discussing the latest fashion.

Whether it was making lists of what they were wearing or figuring out when the new designs were coming out. “I liked fashion and clothes,” Bevers said, “And I liked to shop.” Little did she know that this would turn into a career.

Bevers is a buyer for JcPenny.

Her job involves creativity and a lot of math.

“[As a Buyer,] although it sounds that you shop all the time, you look at a lot of numbers.” Bevers said.

“About seventy percent of my time is analyzing past business. And then the rest of the time is spent actually in the market buying the product.”

“When I was first starting out I was frustrated with the salary I was making,” Bevers said. “[I] knew that

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some of my friends in the IT world were making significantly more and had higher salaries. I thought, my gosh, I should have done that, why didn’t I do that.”

Everyone always has a time when they think the grass is greener on the other side, but you have to choose what is best for you. As Bevers said, “I am always glad I didn’t because I couldn’t sit there long enough to learn [all of] the different things in the computer world.”

Bevers started her work at Neiman Marcus. “There I was an assistant buyer in handbags,” Bevers said.

“Then as part of the training to become a buyer I has to spend some time in the stores so I spent some time in the store understanding the customer and their preferences in the shoe department and in the intimate apparel department.” Bevers said. “Then I went to Jcpenney and I started in the accessory area where I bought slippers and hats and cold weather items. And then I took over the belt area and scarf area and flip flops. And then I moved to the junior shoe area.”

Most of her time was spent in the ac cessory area, but some of her greatest accomplishments were in the junior shoes area.

“The greatest achievement about my job was with flip-flops.” Bevers said. “I had an idea about a design and I got to work with a designer and the supplier to actually design a flip-flop and see it on the sales floor selling. I think that was one of my favorite achievements.”

When Bevers had kids, it was hard to stay as involved in her work life as before. Instead of being able to spend her weekends working in the market, she now had to do things like her kids in soccer games and birthday

““ Buying definitely has its perks.

parties. “[My work life changed] A lot.

It changed a whole lot.” Bevers said.

“The travel was fine, that didn’t bother me a whole lot. It was more that you know your priorities change. So, where before my life revolved around my job, it changes when you have kids.”

Bevers has a busy schedule with her two kids. She wakes up to get her kid ready at the crack of dawn, and has to leave for work at 6:45. She takes her kids with her on the forty-five minute long commute.

“They had daycare on site, so I would drop the kids off at daycare,” Bevers said, “And by the time I got to my desk, it was about eight o’clock in the morning.” When she sits down, she reviews the previous day’s sales, checks emails, and reviews her schedule. Then around nine o’clock she would head into a product development meeting. “[Here] I would meet with my product designer and my team that helped me make sure that I would find the right product that was right for the brand that JcPenny carried.” Bevers said. “We would probably spend about 2 hours a day making sure the product we had coming in was coming in with respect and the numbers were right. [Then,] I would meet with [vendors] for a couple of hours and look at the new product they had, go over their current sales reports if they had products currently on the floor.”

Once she finally got back to her desk, she would do a bit more analysis and then it would be 5:30 and she would be ready to get her kids.

Then after this ten-hour day, she would finally arrive home about seven o’clock.

“Sometimes I would check my emails at night, and get ready to go the next day,” Bevers said.

“For a marketing day,” Bevers said. “I would have to go check once a week for our marketing ads that would

run the next Sunday and then check the copy and make sure that everything like the prices were right, that the product we were to feature was actually in the store. And then we would also have meetings that would layout what we wanted to feature in our ad.”

“I really like being the boss.”

Bevers said. “I am a big picture thinker, so it is easier for me to think of an idea, have a process, have a plan but leave the details for somebody else. Which is great, it’s a great trait to have but it’s painful early on in your career because nobody gets away without doing that step, without doing the detail work. I had to very carefully make sure I did my detail work, and make sure I got it accurate.”

“I am trying to go down the path of starting my own retail sales company where I do support for vendors.” Bevers said. “Like if a supplier needs help running reports or analysis, I can help them run analysis and better serve the retailer. So that I can work at my home and have a more flexible schedule and still stay in the retail fashion world.” This job would allow Bevers to be the boss, spend more time with her kids, and be involved in retail.

“Buying definitely has its perks.” Bevers said. “[Although,] it takes a long time to get to a point where you are out of the monotony of doing just number crunching all day. When you get to the buyer level and get to go to market and get to meet celebrities, do the fun shopping, and go to fashion shows, it’s a lot of fun and is very rewarding.

19

STYLE

Question & Answer

With: Abby Kappelman Interviewed By: Elena Cole

1.When did you start designing?

In elementary school I was always playing dressup and drawing clothes, and that turned into actually designing pieces of clothing and styling outfits.

2.What is your dream job?

I'd love to work at a fashion magazine, in any department -- styling, writing, anything!

3.What inspires your designs?

I'm inspired by art, music, and especially by the style of people I see around me.

4.What are the most useful design tools?

I carry my sketchbook with me everywhere, so I can draw something I see or jot down a note. You have to be able to draw pretty well -- and drawing with a pencil is best in case you make mistakes. A camera is nice too, to take pictures of inspirational things arpund you.

5.What do you like about designing?

I like being able to express myself in a way that’s easy and upfront for people to see -- that’s what I like about clothes, they can say so much about a person.

FOOD

Taco Personality What your favorite Taco Filling says about your inner self By: Jiyoon Seo Eggs & Sausage You like the juicy and saEggs & Bacon vory, tastes, with a preferYou like your tacos the way they were born. You’re a conformed traditionalist.

You also aren’t planning to top it with any mouth burning salsa either, am I right?

ance for the meat loving type. You like the traditional tasty, but with a kick.

Chorizo

Bean & Cheese

Beanie overload! This is a protien packed taco with that tangy cheese. You don’t have a particular fondness for meat, you like it down to earth.

Puttin’ on the pounds I see. Your stomach can handle the ungodly amounts of grease. You really like to go all out.

Dirty Sanchez (Torchy’s)

Really? Get you mind out of the gutter. You’l feel guilty eating this taco in front of your grandma. Oh well, at least its veggie friendly.

You hungry yet....?

Potatoe & Egg

Bland, emotionless. This taco fits you perfectly.

Your either the silent introvert, or the creepy guy that never talks, but indulges in guilty pleasures on the side. It’s okay, we understand.

21 Photo Courtesy of the people at “1X57“

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