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CONFERENCE PROGRAM #AdobeSummit

March 29-April 2,2020 Sands Expo Convention Center Las Vegas, Nevada

2020

SCHEDULE

SUNDAY MARCH 29

MONDAY MARCH 30

7:00am-7:00pm Registration & Support 9:00am-5:00pm Adobe Digital Learning Services Training 9:00am-5:00pm Marketo University 10:00am-5:00pm Adobe Hackathon & Magento Contribution Day sponsored by AWS

7:00am-8:30pm Registration & Support 9:00am-5:00pm Adobe Digital Learning Services Training 9:00am-5:00pm Marketo University 9:00am-5:00pm Adobe & Marketo Certification 1:00-5:00pm Breakout Sessions 10:00am-5:00pm Braindate Lounge 2:00-4:30pm Adobe Partner Experience-Partner Keynote 4:30-6:30pm Adobe Partner Experience-Partner Reception

TUESDAY MARCH 31

WEDNESDAY APRIL 1

THURSDAY APRIL 2

6:30am-8:00pm Registration & Support 7:00-8:30am Breakfast 7:00am-8:00pm Braindate Lounge 9:00-11:00am Summit Opening Keynote 9:00am-5:00pm Adobe & Marketo Certification 11:00am-8:00pm Community Pavilion 11:00am-1:00pm Lunch and Meet & Eat 1:15-2:15pm Customer Journey Management Innovation keynote 1:15-6:00pm Breakout Sessions 3:15-4:15pm Data & Insights Innovation keynote 5:30-6:30pm Content & Commerce Innovation keynote 6:00-8:00pm Welcome Reception in Community Pavilion

7:00am-7:00pm Registration & Support 7:00-8:30am Breakfast 9:00am-5:00pm Adobe & Marketo Certification 10:00-11:30 am Summit Luminary Keynote 11:30am-1:30pm Lunch and Meet & Eat 2:00-3:00pm Advertising Innovation keynote 2:00-3:30pm Industry Super Sessions 3:45-4:45pm B2B Innovation keynote 7:00-11:00pm Bash transportation to T-Mobile Arena 7:30-11:00pm

8:00am-5:30pm Registration & Support 8:00-9:30am Breakfast 8:00am-5:30pm Luggage check 8:00am-3:00pm Meeting Zone 8:00am-5:00pm Braindate Lounge 9:00-10:30am Hands-on Labs 9:00am-12:00pm Breakout Sessions 10:30am-3:00pm Community Pavilion 11:30am-1:00pm Lunch and Meet & Eat 12:30-4:30pm Hands-on Labs 1:30-4:15pm Breakout Sessions

Bash

SPEAKERS

SHANTANU NARAYEN

President & CEO of Adobe Systems Preserving the status quo is not a winning strategy. As Adobe CEO, this core belief drove Shantanu and his leadership teamʼs successful transformation of Adobe, moving its creative software franchise from the desktop to the cloud, while creating and leading the explosive digital marketing category. He is passionate about building and empowering teams to drive product innovation and scale Adobeʼs business globally, while advancing the company as a respected global brand and corporate citizen. Originally from Hyderabad, India, Shantanu has an undergraduate degree in electronics engineering, a masterʼs degree in computer science, and an MBA from UC Berkeley. He is a board member of Pfizer, and Vice Chairman of the US-India Strategic Partnership Forum, and was named one of the worldʼs best CEOs by Barronʼs magazine in 2016 and 2017.

GWYNETH PALTROW

Actress & Entrepreneur Oscar®-winning actress Gwyneth Paltrow, whose 1998 turn in SHAKESPEARE IN LOVE garnered her Best Actress honors at the Golden Globes, Screen Actors Guild Awards”, and Academy Awards, is also a decorated author, singer and entrepreneur. In 2011, she won an Emmy for Guest Actress in a Comedy series for playing substitute teacher Holly Holiday on Glee, and her song, “Coming Home,” from the soundtrack for COUNTRY STRONG, was nominated for an Oscar® (the album went gold). In addition, Paltrow has authored three New York Times Best Selling cookbooks, My Fatherʼs Daughter (2011), Itʼs All Good (2013), and Its All Easy (2016)—the latter two hit #1. Her newest cookbook, The Clean Plate, was just released in January 2018.

SATYA NADELLA

CEO of Microsoft Satya Nadella is Chief Executive Officer of Microsoft. Before being named CEO in February 2014, Nadella held leadership roles in both enterprise and consumer businesses across the company. Joining Microsoft in 1992, he quickly became known as a leader who could span a breadth of technologies and businesses to transform some of Microsoftʼs biggest product offerings. Most recently, Nadella was executive vice president of Microsoftʼs Cloud and Enterprise group. In this role he led the transformation to the cloud infrastructure and services business, which outperformed the market and took share from competition. Previously, Nadella led R&D for the Online Services Division and was vice president of the Microsoft Business Division. Before joining Microsoft, Nadella was a member of the technology staff at Sun Microsystems.

PAM OLIVER

Sr Correspondent, NFL Reporter for Fox Sports Since joining the NFL on FOX in 1995, Pam Oliver has established herself as one of the premier sports reporters on network television. As senior correspondent, Oliver currently contributes feature stories and sideline reports for FOX NFL Number one rated FOX NFL SUNDAY She is part of the networkʼs coverage of Super Bowl LI from Houston. The broadcast of Super Bowl LI marked the eighth time Oliver contributed to the networkʼs coverage of a Super Bowl. Armed with the respect and esteem of NFL players and coaches, Oliverʼs straightforward and open interviewing style consistently produces topical and substantive reports. A graduate of Florida A&M University, Oliver earned her degree in broadcast journalism.

SPEAKERS

MINDY KALING

Actress, Writer, and Producer Mindy Kaling is an actor, writer, producer, author, and director. She starred in the Hulu original comedy series “The Mindy Project,” which she wrote and executive produced from 2012 to 2017. The show centers on Dr. Mindy Lahiri, a successful OB/GYN whose love of romantic comedies is wreaking havoc on her personal life. In 2013, the show was nominated for a Writers Guild Award for New Series. In 2014, Mindy and the show earned nominations from the Television Critics Association for Individual Achievement in Comedy and Outstanding Achievement in Comedy. Mindy also earned an NAACP Image Award nomination for her performance on the show in 2014. In 2016, the show earned a Gracie Award for Best Ensemble Cast.

DREW BREES

Quarterback for New Orleans Saints Drew Brees is the 2009 Super Bowl MVP-winning quarterback for the New Orleans Saints. A native of Austin, TX, Brees attended Westlake High School and lettered in football, basketball, and baseball and as a senior in 1996 led his football team to a perfect 16-0 record and the 5A State Championship while garnering 5A Offensive Player of the Year honors. He attended Purdue University where he earned a bachelorʼs degree in Industrial Management from the prestigious Krannert School of Management while lettering in football from 1997-2000. A two-time Heisman finalist, Brees led the Boilermakers to a Big Ten Championship and Rose Bowl appearance during the 2000 season. As much pride as Brees takes in his on-field performance, he takes even more pride in his community service endeavors. Drew and his wife, Brittany, established the Brees Dream Foundation in 2003 and since then have contributed over $33,000,000 to help improve the quality of life for cancer patients and provide care, education and opportunities for children and families in need.

HUBERT JOLY

CEO of Best Buy Hubert Joly is chairman and CEO of Best Buy Co. Inc., the leading provider of consumer technology products and services, with approximately 125,000 employees in North America and approximately $40 billion in annual revenue. Mr. Joly joined Best Buy in 2012 and led the company through its much publicized Renew Blue transformation. The customer-focused strategy entailed: taking price off the table by ensuring Best Buyʼs price competitiveness and matching online prices; investing in the online shopping experience; reinvigorating the customer experience in the stores by investing in the engagement and proficiency of the sales associates; partnering with the worldʼs foremost tech companies to help them showcase their technology; and taking $1.5 billion of costs out to fund the required investments.

CYNTHIA STODDARD

CIO of Adobe As senior vice president and chief information officer of Adobe, Cynthia Stoddard oversees Adobeʼs global Information Technology and Cloud Operations teams. In her leadership role, Cynthia spearheads a global strategy for delivering services and operations that form the mission-critical backbone for the company. She has 25-plus years of business experience and IT expertise leading large global organizations including Adobe, Netapp, Safeway, and APL Limited in supply chain, retail, and technology development.

SPEAKERS

STEVE LUCAS

SVP, Digital Experience of Adobe Steve joined Marketo as the chief executive officer in November 2016. Steve is an experienced executive with more than 25 years of experience in enterprise software. Prior to joining Marketo, he served in many leadership positions at SAP, Salesforce, Microsoft, BusinessObjects, and Crystal Decisions. He has co-chaired various government technology leadership initiatives, including the TechAmerica Big Data commission. Steve is also a board member at the American Diabetes Association (ADA) and TiVo. Steve holds a Bachelor of Science in Business from the University of Colorado. His most recent accomplishments includes the publication of his book, ʻEngage to Win: A Blueprint for Success in the Engagement Economyʼ.

JEFF WEINER

CEO of LinkedIn Jeff Weiner is the CEO of LinkedIn, the worldʼs largest and most powerful network of professionals. Jeff joined the company in December 2008, and under his leadership, LinkedIn has grown from 338 to over 15,000 employees in over 30 offices around the world, grown its membership base from 33 million to nearly 660 million members, and increased its revenue from $78 million to more than $7 billion. Before LinkedIn, Jeff was an executive in residence at Accel Partners and Greylock Partners, where he advised the firmsʼ consumer technology portfolio companies and evaluated new investment opportunities. Previously, Jeff served as executive vice president of Yahoo!ʼs Network Division, a business that generated $3 billion in annual revenue with more than 3,000 employees, and was responsible for many of the companyʼs consumer-facing products. Prior to joining Yahoo! in 2001, Jeff spent more than six years at Warner Bros., where he helped oversee the companyʼs online efforts and developed the initial business plan for Warner Bros. Online in 1994.