Issuu

INDEX

Welcome, to La Rural

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Fair, conventions and events

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Our services

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A sustainable company

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Data sheets

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Contact

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WELCOME, TO LA RURAL We are an Argentine and Latin American leading company in the exhibition industry. With more than 135 years of experience that support our leadership, our team of professionals is trained to receive and/or organize all kinds of fairs, exhibitions, congresses, conventions and events of international quality. As the scene of many different events, we are a showcase for the world that combines a strong vocation for service with a versatile and state-of-the-art infrastructure. Our strategic location in the center of the City of Buenos Aires and high standards of internal and external quality, added to our strategic alliances with companies and operators, guarantee service excellence in all the events we receive and organize, both inside and outside our premises.

12 +300 4.000.000 HECTARES FOR HOLDING EXHIBITIONS, FAIRS AND CONGRESSES

STATE OF THE ART TECHNOLOGY

MISSION To stand out as the main cultural, business and tourist attraction center, and the engine of commercial development in Buenos Aires, Argentina and Latin America.

VALUES

EVENTS A YEAR

STRATEGIC LOCATION

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VISITORS

• Honesty • Warmth and simplicity • Law compliance • Service-oriented attitude • Teamwork • Personal and professional development • Profitability

WE COLLABORATE WITH THE INDUSTRY GROWTH With the aim of expanding business outside the premises, we export our know-how to other places inside the country and abroad, allowing for our growth as a company and making an important contribution to the industry.

Punta del Este Convention & Exhibition Center

PUNTA DEL ESTE CONVENTION & EXHIBITION CENTER Since 2014, together with strategic partners, we have been in charge of managing and operating Punta del Este Convention & Exhibition Center, located in the area of JagĂźel, department of Maldonado. Convention Center (CEC) As of 2017, La Rural, member of a joint venture formed by La Rural S. A., Ogden Argentina S. A., Entretenimiento Universal S. A. and OFC S. R. L., is in charge of operating the Buenos Aires Convention Center until 2032. This center is next to the University of Buenos Aires Law School and is located in one of the most important areas of the city, which enables the City of Buenos Aires to consolidate its position at the top of the international business tourism industry. All this strengthens our role as business promoters in the industry, boosting economy and creating diďŹ€erent opportunities.

Convention Center (CEC).

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THE PREMISES Our 7 halls, El Central room and the Convention Center (Main Auditorium and Adjoining Rooms) are the right places to hold business celebrations, international congresses, social events, weddings, birthdays and even small working breakfasts.

45.000m2 8.000m2 INDOOR AREA FOR EXHIBITIONS

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OUTDOOR AND GREEN AREA

UNDERGROUND PARKING SPACES

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FAIR, CONVENTIONS AND EVENTS Fairs and exhibitions are not only one of the most effective tools of brand promotion, marketing and communication, but also a meeting point between supply and demand, a unique place that makes business possible. Clients and organizers trust in the excellence of our services and our vast experience in planning different events. Ease of access, high attendance and quality infrastructure, fit for hosting events of different magnitudes, guarantee the success of the most varied types of exhibitions, international congresses or social events. We are the scene of a growing number of international professional and technical fairs, and general public-oriented events. Thanks to the internationalization of our profile, our clients see us as a bridge to foreign market. Over the past few years, we have expanded our business horizon with the creation of new fairs for different markets, which are totally designed, managed and marketed by us, and this has consolidated our position in the market.

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OUR SERVICES

TRADE-FAIR SERVICES: We contemplate the specific needs of each client and provide everything necessary for the event. In order to achieve high quality standards and guarantee an efficient service, we have official suppliers, which we carefully select and permanently audit. WI-FI: Wireless Internet service on the premises for a fast, efficient and secure web connection. LA RURAL SOCIALS: We have a team specially built to create unique moments for each event: marriage ceremonies, civil weddings, anniversaries, birthdays, bar mitzvahs, among others. We are the place where tradition toasts with your history. TURNKEY EVENTS: Complete organization (project advice, design, coordination and management) of business and academic events, including training programs, congresses and seminars. CELEBRATION!: Corporate year-end events on a turkey basis, fully planned by our team. TERRAZAS BISTRĂ“: Located in one of the most emblematic districts of the city, the restaurant offers a menu inspired by French cuisine from Monday to Friday, from 10 am to 4 pm.

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A SUSTAINABLE COMPANY

At La Rural, we understand sustainability as the continuous commitment to contribute to the sustainable development of the business, with the aim of improving the quality of life of society as a whole. In order to address this issue in a transversal way and comply with the highest international quality standards, the company has been following a sustainability plan for more than 10 years, comprising three lines of action: Environmental, Social and Educational-Cultural.

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OUR SUSTAINABILITY PILARS

SOCIAL

Facilitate the relation among the fairground stakeholders.

Since 2009-2010 we have been reporting under the guidelines of G4 Global Reporting Initiative (GRI), being a Latin American pioneer in the industry. In addition, in 2013, we adhered to the United Nations Global Compact SDGs RELATED TO OUR BUSINESS

.09 ZERO HUNGER

ENVIRONMENTAL Contribute to the sustainable development or our community.

EDUCATIONAL-CULTURAL Promote the use of the fairground and its services as a learning tool.

GOOD HEALTH AND WELL-BEING

QUALITY EDUCATION

CLEAN WATER AND SANITATION

AFFORDABLE AND CLEAN ENERGY

DECENT WORK AND ECONOMIC GROWTH

INDUSTRY, INNOVATION AND INFRASTRUCTURE

SUSTAINABLE CITIES AND COMMUNITIES

RESPONSIBLE CONSUMPTION AND PRODUCTION

CLIMATE ACTION