The Queens Head Branding / Analysis, Ideas, Proposals Lára Arnarsdóttir
Looking Back 4 / Brand Analysis 5 /Current Social Media Ads 6 / Review
Contents
New Logo 8 / Logo Feedbak 9 /Type Testing 14 / Type Alternatives 22 / Logo Ideas and Proposal
Looking Forward 24 / Using Brand Guidelines 25 / TQH Guideline Example 26 / Poster Drafts Using Guideline Examples
Looking Back
The Queens Head
Lára Arnarsdóttir / 4
/ Brand Analysis Interior/Exterior
Typography
Iconography
Dominant Colours
The Queens Head
/ Current Social Media Ads
Lára Arnarsdóttir / 5
The Queens Head
/ Review
Before proceeding with any type of graphics for the pub, I want to take a look back at what the pub itself is about. Looking at images of the interior and exterior, I could make out a certain brand identity, which is communicated through the use of typography, iconography and a colour palette. However, looking through the pub’s social media presence, I could not see that same identity being communicated.
that should be continued in future branding.
Looking at the pub itself, my interpretation as a viewer is that it is a little bit more fancy and luxorious (using the terms lightly) than the usual pub you can find in London, but it still embraces the traditional pub culture. This comes through the use of typography and iconography displayed throughout the location, using serif typeface along with images of the former queens. I really like this portayal of the pub and I think sticking to the theme of displaying queens is something
Before undertaking further graphic action, I would advise that a clear communications strategy and a mission statement be written out, as that will help develop design guidelines.
What I think the main problem The Queens Head has in branding is consistency. I think a visual system (brand guidelines) needs to be put in place as it is an integral part of advertising, especially on social media. Being consistent with typography, colour, images and style helps the viewer identify the brand quickly.
Lára Arnarsdóttir / 6
New Logo
The Queens Head
Lára Arnarsdóttir / 8
/ Logo Feedback 1
2
THE QUEENS HEAD
THE QUEENS HEAD
P I CCAD I LLY
P I C C A D IL LY
3
4
THE QUEENS HEAD
THE QUEENS HEAD
P I CCAD I LLY
P I C C A D IL LY
I want to start by saying these logos look very good!
there is need to pick one treatment and stick with that.
I prefer the ones depicting the queens as I feel it relates more back to the name, the name being The Queens Head and not directly relating to a crown. So my opinion is that opting for number 1 or 2, and having another variation of the logo with just typography, is the best option.
For the first treatment of the queens I would recommend going for a simple sans serif font, as the detailing in the visuals are so complex.
I would recommend looking closer at the typography. I feel the selected type does not complement the visuals as well as it can. The visuals, especially the queens, are very elegant and luxorious looking and I feel that the rounded edges in the type does not match that energy. Looking at the queens in relation to typography, I feel like
For the second treament I would go for a more elegant, luxorious serif font, as the visual treatment is very simplistic. I feel that would be the better option since you will most likely be using the font as a stand-alone logo as well, so you want the font to make more of a statement. In this PDF I have done type testing to help determine what fonts would best serve as a replacement. I have placed my alternatives, solutions and examples which you can have a look over.
The Queens Head
Lára Arnarsdóttir / 9
THE QUEENS HEAD PICCADILLY
THE QUEENS HEAD PICCADILLY
The Queens Head Piccadilly
The Queens Head Piccadilly
THE QUEENS HEAD PICCADILLY
THE QUEENS HEAD PICCADILLY
The Queens Head Piccadilly
Mr Eaves / Sans
Mr Eaves / Modern
/ Type Testing
The Queens Head Piccadilly
The Queens Head
Lára Arnarsdóttir / 10
Quasimoda
/ Type Testing
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
The Queens Head
Lára Arnarsdóttir / 11
Dashiell Fine
/ Type Testing
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HED
The Queens Head
PICCADILLY
Piccadilly
The Queens Head
Lára Arnarsdóttir / 12
Freight
/ Type Testing
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
The Queens Head
Lára Arnarsdóttir / 13
THE QUEENS HEAD
THE QUEENS HEAD
The Queens Head
PICCADILLY
PICCADILLY
Piccadilly
THE QUEENS HEAD
THE QUEENS HEAD
The Queens Head
PICCADILLY
PICCADILLY
Piccadilly
The Queens Head
THE QUEENS HEAD
The Queens Head
Piccadilly
PICCADILLY
Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
The Queens Head Piccadilly
Mrs Eaves
Mr Eaves XL
/ Type Testing
The Queens Head
Lára Arnarsdóttir / 14
/ Type Alternatives
THE QUEENS HEAD
The Queens Head
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
PICADILLY
Piccadilly
Quasimoda
The Queens Head
Lára Arnarsdóttir / 15
/ Type Alternatives
THE QUEENS HEAD
The Queens Head
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
PICCADILLY
Piccadilly
Mr Eaves / Modern
The Queens Head
Lára Arnarsdóttir / 16
/ Type Alternatives
THE QUEENS HEAD PICCADILLY
Mr Eaves / Sans
The Queens Head Piccadilly
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
The Queens Head
Lára Arnarsdóttir / 17
/ Type Alternatives
THE QUEENS HEAD
THE QUEENS HEAD
The Queens Head
The Queens Head
PICCADILLY
PICCADILLY
Piccadilly
Piccadilly
Dashiell Fine
The Queens Head
Lára Arnarsdóttir / 18
/ Type Alternatives
THE QUEENS HEAD
THE QUEENS HEAD
The Queens Head
The Queens Head
PICCADILLY
PICCADILLY
Piccadilly
Piccadilly
Freight
The Queens Head
Lára Arnarsdóttir / 19
/ Type Alternatives
THE QUEENS HEAD
THE QUEENS HEAD
The Queens Head
The Queens Head
PICCADILLY
PICCADILLY
Piccadilly
Piccadilly
Mr Eaves XL
The Queens Head
Lára Arnarsdóttir / 20
/ Type Alternatives
THE QUEENS HEAD
THE QUEENS HEAD
The Queens Head
The Queens Head
PICCADILLY
PICCADILLY
Piccadilly
Piccadilly
Mrs Eaves
The Queens Head
Lára Arnarsdóttir / 21
/ Type Alternatives
THE QUEENS HEAD
The Queens Head
PICCADILLY
Piccadilly
Mrs Eaves / Small Caps
The Queens Head
Lára Arnarsdóttir / 22
/ Logo Ideas and Proposal location from the advertisements he sees online. This treatment of visuals also opens up further explorations in designing posters, flyers, namecards etc., as the head for example could be used as some type of “stamp” of the place (f.x. in corners of flyers, posters etc.).
The Queens Head
There is also the possibility of making multiple variations of the “stamp”, each one depicting one queen (relat-
Piccadilly
The Queens Head
The Queens Head
After doing some type testing with both treatments of the visuals, it is in my opinion that going with this visual and a serif font is the best option. It not only opens up the opportunity to use both the typography and the visuals seperately and still having it be coherent and recognisable, it also relates back to the interior/exterior of the pub itself, as the sign out front and every typographic treatment in the pub itself has a serif font, it helps the viewer further in recognising the
ing back to the coasters in the pub, which also could be replaced with these stamps on the back and the new typographic logo on the front).
Piccadilly
Piccadilly
This logo also gives the opportunity to play with brand colours, once they are clear.
The Queens Head Piccadilly
I think this direction not only complements the “royal vibe” of the place, but also takes the branding towards a more smiplistic, modern style.
The Queens Head Piccadilly
Looking Forward
The Queens Head
/ Using Brand Guidelines As I mentioned earlier, the main problem is consistency in order to be recognisable. This can very easily be solved by developing a clear brand guideline from communication strategies, mission statements and by identifying the audience. “Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Think of it like a brand ‘rulebook’ that centralizes the overall look and feel of your brand identity.” (https://www.bynder.com/en/ glossary/brand-guidelinesdefinition/=) Developing a brand gudieline will benefit in muliple ways, and most of all help keep consistency, especially if there are multiple designers working for the company and managing
social media platforms. The first thing to do is doing research and defining the company by asking questions like; What are you saying? To whom? How are you saying it? From there you can determine how the design aspect of the brand can be represented and communicated to the audience, for example by; - Picking out one or two typefaces (header and body text) - Picking out weight, scale and hierarchy acceptable for typography communicated by the brand - Picking a recognisable colour scheme Here you can see an example of a brand guideline, and on the next page you can see a brand guideline example I made for TQH. This is an absolute rough draft derived from the logo shown on page 22, and can be completed to the companies standard in coming months.
Lára Arnarsdóttir / 24
The Queens Head
Lára Arnarsdóttir / 25
/ TQH Guideline Example Logo
The Queens Head Piccadilly
The Queens Head Piccadilly
The Queens Head The Queens Head The Queens Head The Queens Head
Brand Guidelines
Typography
The Queens Head Piccadilly
Piccadilly
Piccadilly
Piccadilly
Piccadilly
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rerspiciatur re accaepta illique sedit, explis di impore, sit, ommodi to od que cullorerem nonsedi tiatem que volupta con nis magnia quid qui optatem et a volecti isque autatin ullias doluptur, quam, niae nobitas seque quia cusam res nonsequi restium sit latur? Haritas pa pa dolorum, cusda poremporem es sit doluptatur, offic totatet molorep udiaspe lendisq uatur, occatias enisimi, illam, in nemporae cus
ma dolore volori quod miniantur apiendis ipsae. Itatet exerciatum, aditatur? Ipis ea ipit, ommodio te samusdam quosti rerferistia voluptas volut aut quam fugit, quam ventia cullabo rrorece arciae simusdae dolupta conseque conse vella cone dolupta conectum quasimi llaccusam andaestiis explit et veligen empores tincim ditatius mos est fugias eum lit doluptatium ex eum comnihicid errovit
veliqui doluptatur, atet vellaut fugitias dolupti cusam qui iuri aligenihic temquo tem iminiet eicaborest, nobis non posande riorerum endest, conseniet pa cuscillaut hitem fugitatur modit, officipsam, occaes ellenes dolupta tiberione nonet ipsaper eptatur adipsae nus doloreseque nam quas dictatur, eum fugias evente simolor epersperis aut perum ipis senisti bearciis corrorepudit atqui ipsuntur sum fugia cus eum vel et ute nitia quatur aut
Icons
The Queens Head Piccadilly
Header 1 - 92p / 78p
Typeface
The Queens Head Piccadilly
Mr Eaves XL
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£&@?!/+(.,:)
Mr Eaves XL
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£&@?!/+(.,:)
Mr Eaves XL
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£&@?!/+(.,:)
Abo. Usa nos utem et ulluptatibus velistrunt hillab id quo debis acearciasped exerspe volorio tem aspel ilictatur, quae exereseque volorrum ipsandae pa iumque lias prores estrunt fugia delisque et liquis que volenisseque lacernatur, sint magnianit mo officiatisto consed eicabo. Itatia a dem qui occulpa si ipsuntum quis autemque lique se lignam nissed maximusa int quia qui dunt rem reribusciet latem es et eatia dolorpo
rerspiciatur re accaepta illique sedit, explis di impore, sit, ommodi to od que cullorerem nonsedi tiatem que volupta con nis magnia quid qui optatem et a volecti isque autatin ullias doluptur, quam, niae nobitas seque quia cusam res nonsequi restium sit latur? Haritas pa pa dolorum, cusda poremporem es sit doluptatur, offic totatet molorep udiaspe lendisq uatur, occatias enisimi, illam, in nemporae cus
ma dolore volori quod miniantur apiendis ipsae. Itatet exerciatum, aditatur? Ipis ea ipit, ommodio te samusdam quosti rerferistia voluptas volut aut quam fugit, quam ventia cullabo rrorece arciae simusdae dolupta conseque conse vella cone dolupta conectum quasimi llaccusam andaestiis explit et veligen empores tincim ditatius mos est fugias eum lit doluptatium ex eum comnihicid errovit
veliqui doluptatur, atet vellaut fugitias dolupti cusam qui iuri aligenihic temquo tem iminiet eicaborest, nobis non posande riorerum endest, conseniet pa cuscillaut hitem fugitatur modit, officipsam, occaes ellenes dolupta tiberione nonet ipsaper eptatur adipsae nus doloreseque nam quas dictatur, eum fugias evente simolor epersperis aut perum ipis senisti bearciis corrorepudit atqui ipsuntur sum fugia cus eum vel et ute nitia quatur aut
Brand Colours
The Queens Head Piccadilly
Primary Colours
The Queens Head Piccadilly
HEX: #000000 CMYK: RGB:
Header 2 - 52p / 44p
The Queens Head
HEX: 32412d CMYK: RGB:
HEX: #ffffff CMYK: RGB:
HEX: #f5e7ae CMYK: RGB:
HEX: #cbb173 CMYK: RGB:
Piccadilly Secondary Colours
Header 3 - 36p / 30p
The Queens Head Piccadilly
Abo. Usa nos utem et ulluptatibus velistrunt hillab id quo debis acearciasped exerspe volorio tem aspel ilictatur, quae exereseque volorrum ipsandae pa iumque lias prores estrunt fugia delisque et liquis que volenisseque lacernatur, sint magni-
anit mo officiatisto consed eicabo. Itatia a dem qui occulpa si ipsuntum quis autemque lique se lignam nissed maximusa int quia qui dunt rem reribusciet latem es et eatia dolorpo rerspiciatur re accaepta illique sedit, explis di impore, sit, ommodi to od
que cullorerem nonsedi tiatem que volupta con nis magnia quid qui optatem et a volecti isque autatin ullias doluptur, quam, niae nobitas seque quia cusam res nonsequi restium sit latur?Haritas pa pa dolorum, cusda poremporm, aditatur?
Ipis ea ipit, ommodio te samusdam quosti rersae nus doloreseque nam quas dictatur, eum fugias evente simolor epersperis aut perum ipis senisti bearciis corrorepudit atqui ipsuntur sum fugia cus eum vel et ute nitia quatur aut
Abo. Usa nos utem et ulluptatibus velistrunt hillab id quo debis acearciasped exerspe volorio tem aspel ilictatur, quae exereseque volorrum ipsandae pa iumque lias prores estrunt fugia delisque et liquis que volenisseque lacernatur, sint magnianit mo officiatisto consed eicabo. Itatia a dem qui occulpa si ipsuntum quis autemque lique se lignam nissed maximusa int quia qui dunt rem reribusciet latem es et eatia dolorpo
rerspiciatur re accaepta illique sedit, explis di impore, sit, ommodi to od que cullorerem nonsedi tiatem que volupta con nis magnia quid qui optatem et a volecti isque autatin ullias doluptur, quam, niae nobitas seque quia cusam res nonsequi restium sit latur? Haritas pa pa dolorum, cusda poremporem es sit doluptatur, offic totatet molorep udiaspe lendisq uatur, occatias enisimi, illam, in nemporae cus
ma dolore volori quod miniantur apiendis ipsae. Itatet exerciatum, aditatur? Ipis ea ipit, ommodio te samusdam quosti rerferistia voluptas volut aut quam fugit, quam ventia cullabo rrorece arciae simusdae dolupta conseque conse vella cone dolupta conectum quasimi llaccusam andaestiis explit et veligen empores tincim ditatius mos est fugias eum lit doluptatium ex eum comnihicid errovit
veliqui doluptatur, atet vellaut fugitias dolupti cusam qui iuri aligenihic temquo tem iminiet eicaborest, nobis non posande riorerum endest, conseniet pa cuscillaut hitem fugitatur modit, officipsam, occaes ellenes dolupta tiberione nonet ipsaper eptatur adipsae nus doloreseque nam quas dictatur, eum fugias evente simolor epersperis aut perum ipis senisti bearciis corrorepudit atqui ipsuntur sum fugia cus eum vel et ute nitia quatur aut
HEX: #8e303d CMYK: RGB:
The Queens Head
Lára Arnarsdóttir / 26
/ Poster Drafts Using Guideline Example Piccadilly Blues
Every Sunday at The Queens Head Perfect Sunday satisfaction!
Piccadilly Blues
Free entry
Every Sunday at The Queens Head Perfect Sunday satisfaction!
Piccadilly Blues
Free entry
The Queens Head
Perfect Sunday satisfaction! Free entry
The Queens Head
Piccadilly
Every Sunday at The Queens Head
The Queens Head
Piccadilly
Piccadilly
The Queens Head
Piccadilly
Every Sunday at The Queens Head Perfect Sunday satisfaction! Free entry
Every Sunday at The Queens Head Perfect Sunday satisfaction! Free entry
Piccadilly Blues
The Queens Head
Piccadilly Blues
Piccadilly Blues
Piccadilly
Every Sunday at The Queens Head Perfect Sunday satisfaction! Free entry
Here you can see some examples of the “Piccadilly Blues” poster following said brand guidelines. These are just some rough variations I drafted up, but could be completed to a better standard when I am more familiar with the art direction you want to take with the design for the pub. To conclude I want to mention that this may look like a lot of work, but doing this work now and setting up a clear design strategy will help make it easier in the future to work towards advertising the pub more efficiently. Do come back to me with any and all comments you have, as I am only here to make your vision of The Queens Head come alive.