VALUE-BASED FRANCHISING Presentation
THE MOST FAMOUS CUTTING BOARDS IN ITALY! #peacehamlove Florence Center - Florence San Lorenzo - Milan Brera Milan Navigli - Milan Isola - Siena - Rimini -Bologna Oberdan Bologna Pratello - Bologna Center - Trento - Turin - Venice Perugia - Verona - Marina di Massa
Our HAPPY STORY We began as a FAMILY farm, located in Montespertoli on the Chianti hills, where we have always produced wine and olive oil. Our vision is to spread the word about fine Tuscan food and wine throughout Italy. Our goal is to conquer the world...one cutting board at a time!
Why this model is replicable today We thought of a simple format...SIMPLE like bread! What's simpler than bread? High-quality, locally sourced cured meats and cheeses, our iconic round schiacciatine all'olio and the famous olive wood platters! Restaurant industry is now moving towards simplification, we have always worked by "subtraction" rather than addition to have limited labor cost (no chefs, dishwashers etc), almost zero waste, (sliced at the moment) high productivity (no kitchen operations, preparations, cooking). A consolidated model that since 2012 has brought satisfaction to our OWN restaurants and franchisees locations.
THE FAITHFULNESS N°1 You never forget your first LOVE! On July 7, 2012, we opened our first store, as well as a retail outlet for our products, on Via De' Neri in the historic Santa Croce district of Florence. The first place was actually built with hands, pickaxes and cement. "Heroic times," they would later call them; we took the bus downtown to work, carrying buckets and trowels, and fetched water from the fountain outside the Uffizi Museum. Days and nights spent in the dust, and on a couple of evenings, someone (the founder) even slept there.
Our VINTAGE SOUL The key word: creative recycling!
CUSTOMIZATION STANDARDIZATION
VS
All the furniture, objects, coverings and decorations that you find in our places are the result of long walks among antique markets and second-hand dealers around Italy: we also have searchers and suppliers in France and Hungary.
We furnish ourselves! We specifically set up a company, La Polverosa srl, specializing in the conservative restoration, functional restoration, and design adaptation of antique furnishings and artifacts of historical and testimonial importance. We operate through targeted interventions of structural recovery, surface treatment, consolidation, material integration, and technical adaptation, respecting the original characteristics of the pieces and their authentic patina.
Setup
TECHNIC Unlike many franchises, our job isn't to sell furniture or equipment. We don't supply technical equipment (like slicers, refrigerated counters, or professional machinery), but we offer expert advice to identify the most suitable solutions, ensuring aesthetic consistency, functional integration, and alignment with the project's concept and format. We don't take commissions from anyone; we simply want your space to be incredibly beautiful and functional. If your supplier has the right equipment, we'd be happy to collaborate.
Setup
SCENIC Polverosa srl has a warehouse of over 600 square meters of furniture, antique building materials, and period accessories, catalogued and ready to be reintroduced into new contexts. Our decorators will ultimately be the ones who will give the space its image and heart, transforming it into a "Tuscan bottega of times gone by."
Together with our architect, we will design and supervise the setup to ensure stylistic consistency and functionality. We do not directly handle construction or site coordination, but with the contractors selected together with the franchises (builders, electricians, plumbers, refrigeration technicians, etc.) and their professionals to ensure timelines, budgets, and guidelines are met. Through La Polverosa, we oversee all stage furnishings, supplies, assembly, and decorations, not just tables and chairs. We also handle carpentry, glasswork, signage, graphics, marble and brass work. The affiliate will be supported step by step throughout the process.
19th century carved mahogany frame (Antiquario Firenze) 19th century golden frame (Bientina market - PI) spotted glass chandeliers (Abandoned glassworks in Empoli)
ham rack (Antica Macelleria di Modena)
Bakhilite dual-line telephone from the Police Station (Paris - FR)
can of olives in brine (Kalamata - GR)
tavern table drawer (Ferrara)
1912 cement tiles (Prato Manor House)
French scales with marble and brass plates (Marseille - FR)
Enamelled barrel number from the early 1900s (San Casciano - FI)
19th century sacristy door (deconsecrated church - Florence)
Richard Ginori porcelain doorknobs from the early 1900s (Fiesole Manor House Florence) Brass door handle (Athens Antiques Market - GR)
UNIQUE pieces Entering one of our spaces is like stepping back in time; each piece is unique and the result of a painstaking search for elements that exude history and past experiences.
CHARACTERISTICS OF THE LOCATION We started from a small shop in the center of Florence... but we have big plans! THE PROSCIUTTERIA
CRUDI E BOLLICINE
city types
BIG CITIES TOURIST DESTINATIONS
LARGE CITIES MEDIUM CITIES TOURIST DESTINATIONS
urban adaptability
HISTORICAL CENTER HIGH VISIBILITY OUTDOOR HIGH PEDESTRIANABILITY
HISTORICAL CENTER MINIMUM 2 WINDOWS CHIMNEY EXCELLENT WALKABILITY IF TOURIST DESTINATION
square footage (excluding outdoor area)
50 / 180M
80/250M
food offer
experiential and take away
experiential
Identifying the right location is a crucial step and can be timeconsuming. We assist affiliates in selecting the properties. The ideal city has more than 150,000 inhabitants, is a university town, a popular annual tourist destination, and has a per capita income higher than or in line with the national average.
VISION OF CONTROLLED DEVELOPMENT Our business is entirely managed by the Leoncini family. We began commercially 26 years ago as a company specializing in the selection and distribution of Tuscan wines and specialty products under our own brand, drawing on our roots in the agricultural activity that has seen us operate in the hills of the Florentine Chianti region for many generations.
Selective growth Coming from a farming background, we're not afraid of long waits, ripening times, or choosing the best fruit. The ideal candidate to become our affiliate is not just a solid and solvent financial figure, but above all, someone who's as enthusiastic and madly in love with LA PROSCIUTTERIA format as we are!
No indiscriminate expansion We carefully select locations that guarantee ROI for the affiliate and brand consistency. Our "Bottega" are all in historic city centers, a choice based on image, lifestyle, and economics, aimed at achieving consolidated traffic and analyzeable historical data. We exclude shopping malls or food courts.
VISUAL MARKETING We position our restaurants as a historic icon in the city centre, communicating solidity, identity and tradition. A well-established landmark, evocative of the "good old time," capable of attracting both tourists seeking authenticity and residents faithful to traditional values. RELIABILITY, HISTORICITY, AUTHENTIC EXPERIENCE A recognized, solid and replicable brand, which transmits trust and appreciation in every location.
FLORENCE CENTER - VIA DE' NERI
BOLOGNA CENTER
BOLOGNA PORCHETTA BAR
BOLOGNA PRATELLO
MILAN NAVIGLI
MILAN BRERA
MILAN ISOLA
PERUGIA
VERONA
VENEZIA
TORINO
PADOVA
RIMINI
TRENTO
We present "THE CUTTING BOARD" For a quick aperitif or to feed an army... We have our olive cutting boards in all sizes! What will you find on our platters? Authentic cured meats from our Tuscan land, 100% Italian milk cheeses, crostini with sauces we make every morning following time-honored recipes, our homemade jams, and seasonal fruit and vegetables!
Her Majesty THE PORCHETTA Our porchetta is Tuscan, like us...the recipe follows tradition and has been passed down from generation to generation. Spicy and tasty, delicious even on its own! Cooked in a wood-fired oven like they used to and STRICTLY cut with a knife. It can be eaten on a cutting board or inside our schiacciate. The combinations are endless: sun-dried tomatoes and almonds, broccoli rabe and spicy sauce, pistachio pesto and artisanal burrata .
The REAL Tuscan Schiacciata Fresh, fragrant, and round, handcrafted by a small artisan bakery in Tuscany following our original recipe and supplied frozen, ready to be filled! A real schiacciata with extra virgin olive oil, with a homemade taste and appearance like the one from the bakery downstairs, they are all different from each other because they are handmade. They taste of tradition and happy memories, of snacks at grandma's as children with friends after school.
Our RAW EVOLUTION As we always say: "Finally, the Best Tartare place in your city!"
Our Crudi & Bollicine spaces have been designed to offer you a more intimate atmosphere in an even more vintage and refined setting, featuring our carefully selected selection of the most creative and elegant recycled objects. Crudi & Bollicine is the perfect place for those who, in addition to a wide selection of cured meats, cheeses, and local wines, enjoy fine meat dishes accompanied by cocktails and sparkling wines! Over 100 different combinations of meats and recipes to create truly unforgettable tartare and carpaccio!
FIRENZE S. LORENZO
SIENA
MARINA DI MASSA
MYKONOS SUMMER EDITION
TARTARE & CARPACCI Chianina, Black Angus, Wagyu... these are just some of the types of meat on our menu! All to pair with your favorite recipe: from the classic with Pantelleria capers and dried tomatoes, to the one with French Foie Gras de Canard or the one with Gorgonzola and truffle. For true lovers of "meat", there really is something for all tastes and palates!
MUSIC of our online radios
laprosciutteria.fm Web Radio
Laprosciutteria.fm
Crudiebollicine.live
SOCIALS Our communications office handles the complete management of the Official brand's social media channels and coordinates the franchises at various levels, also providing an all-inclusive service. She oversees content planning and brand consistency, ensuring a consistent and strategic online presence. Develop targeted and engaging digital brand campaigns, monitoring performance and interactions in real time. Supports each franchises with clear guidelines and practical tools to enhance the visibility of the venue and strengthen the brand.
Corporate Social Responsibility In addition to being an inclusive company that rejects any discrimination based on religion, ethnicity, religious orientation, or sexual orientation, our restaurants have always been committed to protecting the environment. We are a restaurant that says no to single-use plastic, using wooden cutlery and pasta straws, and offering a free water fountain in every restaurant for refilling bottles and flasks. AND WE'VE BEEN DOING IT BEFORE IT BECAME TRENDY!
MERCHANDISING
THE MOOD
Our strength...HAM CUTS and HAM CUTS!
NEW openings planned: ROME (Hilton Hotel) TRIESTE (Hiton Hotel) GENOA COMO
www.tuscanfarm.com srl Via Ribaldaccio, 110 50025 Montespertoli Florence (FI)
www.laprosciutteria.com
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