Leverage Social Media for Human Resources

By Steven Cesare, Ph.D., The Harvest Group

It is all too clear to successful business owners that social media has moved quickly from being a mere cosmetic aspect of the company marketing plan into a vital determinant of capitalistic advantage. Unique resources and ongoing attention are now commonly being devoted to social media, just as resources and attention are traditionally allocated

To remain current, visible and “fresh,” prescient companies frequently have a presence on at least the following four platforms: Facebook, Twitter, LinkedIn and Instagram. Extending that thought, social media postings should occur bi-weekly on each of the platforms, with appropriate costs, results and tracking metrics being tracked within a well-developed, targeted and successful social media strategy:

1. Recruitment : In conjunction with its own website, the company should consistently populate, refresh and publicize all vacant positions. Job descriptions, salary ranges, training mation, available benefits and the like represent the current standard for human resources