'Being an influencer is about sharing something real and meaningful with the world'

Kenyan travel influencer Bridget Shighadi documents her adventures and inspires wanderlust on her Instagram page @bridgetshighadi. She talks exclusively to Angani about the hard work behind her glamorous lifestyle and why she and Skyward Airlines are the perfect match.

All images: Photographer - Paul Ngugi Assistant Photographer - Mohamed Ibrahim Creative Director - Bridget Shighadi

Q: How does travel influence your life?

Travel has shaped me in so many ways. It has made me more creative, confident, and open to the world. It’s not just about places, it’s about experiences, people, and moments that stay with you forever. Every trip inspires me and helps me grow and reminds me how the world truly is beautiful.

Q: Being a travel influencer seems like a glamorous life. Is that true or is there a lot of stress behind the scenes?

It definitely looks glamorous, and don’t get me wrong, I love what I do, but there’s a lot that goes on behind the scenes. From planning content, long hours of filming, and constant editing to the pressure of always being ‘on,’ it’s definitely work. But at the end of the day, it’s all worth it. I’m grateful for every experience, every destination, and the chance to share it with others.

Q: What is your favourite place to visit and why across the Skyward Airlines network of destinations?

Lamu without a doubt! The moment I arrived, I felt like I had been transported to a different world – so peaceful, so untouched. No cars, just donkeys and old boats gliding through the water. The culture is so beautifully preserved, from the stunning architecture to the warmth of the people. The food? Absolutely amazing. Everything about Lamu just slows you down and makes you appreciate life in the most simple, beautiful way.

Q: Skyward reveals not just Kenya’s major cities, but also its more remote attractions. Do you share that interest in discovering new places?

Absolutely! There’s something special about exploring places that aren’t always in the spotlight. Kenya is full of hidden gems, and I would love to discover those untouched, less-travelled spots. Every new place has a story, a unique beauty, and an experience waiting to be felt. Next stop – Lodwar!

Q: How did you become an influencer?

It wasn’t something I planned, it just naturally happened. I started out as a commercial model then an actor, sharing my journey on social media like anyone else. Over time, I realised how much people connected with my stories, my experiences, and even the little moments I shared.

Seeing that impact, the way people related, felt inspired, or simply appreciated my work, made me embrace this path even more. Brands started noticing, opportunities grew, and before I knew it, this became more than just posting online; it became a platform to connect, inspire, and create. That’s what being an influencer is really about – sharing something real and meaningful with the world.

Q: Has it taken a lot of time to build your brand and your following?

Oh, absolutely! Just like any career, it takes time, effort, and a lot of consistency. It didn’t happen overnight, I’ve spent years creating, learning, and growing. But when you love what you do, the journey is just as rewarding as the destination.

Q: What are your hobbies?

I love traveling, discovering new places, cultures, and traditions, but food is the real highlight for me! Trying new dishes and experiencing different flavours is always exciting. I also enjoy cooking and acting.

But at heart, I’m an indoorsy girl who loves cosy days and binge-watching my favourite shows. Maybe that’s why traveling feels so thrilling every time.

Q: Why did you decide to work with Skyward Airlines?

This partnership with Skyward Airlines was honestly a perfect match! Quick story – I used to love flying with Skyward and back then I was appearing in a local TV series and we’d sometimes shoot at the airport and use their flights. I remember thinking, ‘One day, I’d love to work with this airline,’ not knowing what was in store for me. And now here I am as their brand ambassador. How cool is that?

Beyond that, Skyward is a local airline that truly cares about its passengers. They value comfort, time, and service, I’ve never experienced a delay with them! They really understand the beauty of our region and make traveling so easy. So, of course, saying yes to this collab was a no-brainer for me.

Q: What advice do you have for those interested in becoming influencers?

Becoming an influencer takes time, effort, and a lot of consistency. The most important thing is to be authentic and true to yourself before sharing anything with the world. People connect with real stories, real experiences, and real emotions.

Q: Who is the target audience for your posts and reels?

My audience is anyone who connects with real, authentic content, day-to-day life, casual stories, and the little moments we all experience. Nothing forced, just real experiences we can all relate to. I create for people who love travel, lifestyle, fashion, beauty, and of course, storytelling through acting. Travel has become a big part of my journey, especially with Skyward Airlines, but at the heart of it, I just love sharing genuine experiences.

Q: Who have been the biggest influences in your life?

So many people have shaped my journey in different ways. From family and close friends who keep me grounded to amazing creatives and entrepreneurs who inspire me to push further. But honestly, life itself has been a big influence, the experiences, the highs, the lows, and everything in between. Every moment teaches me something, and that’s what keeps me growing

Q: What was your most recent trip abroad? My most recent trip abroad was to Dubai, and it was such a memorable one! There’s just something about the city, the skyline, the culture, and let’s not forget the food! I got to explore so much local cuisine and dive into the history of Old Dubai, which many people miss. Walking through the souks, experiencing the blend of old and new, and seeing the different sides of the city made the trip so special.

Q: What five things do you always take on board a flight? I never board a flight without a good moisturiser (because airplane air is so dry); lip balm; my earphones for editing or listening to good podcast; a comfy shawl or sweater; and a bottle of my perfume (remember, not more than 50ml) to stay fresh.

Q: Do you have any travel hacks for hassle-free airport travel?

Pack smart – keep essentials such as travel-sized skincare, documents, and a change of clothes, just in case, in your carry-on bag. Check in early – check in online and skip the long queues. Dress comfortably – airports get chilly, so layer up and wear comfy shoes.