Los Angeles Magazine - Destination Main Street 2024

LOS ANGELES MAGAZINE PRESENTS

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By Rance Collins

)RU PRUH WKDQ D TXDUWHU RI D FHQWXU\ 0DLQ 6WUHHW KDV VWRRG DV RQH RI WKH WRS 6RXWKHUQ &DOLIRUQLD VXPPHU GHVWLQDWLRQV GUDZLQJ FURZGV EHIRUH DQG DIWHU WKHLU EHDFK YLVLWV 7KLV LV WKH RULJLQDO Ř'RJWRZQř DUHD WKDW JDYH ELUWK WR VNDWHERDUGLQJ DV ZH NQRZ LW What was once a hidden gem has now blossomed into a dynamic hub boasting eclectic boutiques, Michelin-rated eateries with al fresco dining, and unforgettable open street events like the upcoming "Day of The Dog" scheduled for September 7th, 2024. Bring your (well-behaved) pups!

64 L A M AG . C O M

Main Street hosts one of the Westside's premier farmers markets every Sunday from 8:30 am to 1:30 pm just south of Ocean Park Blvd. between ‘The Victorian’ and the ‘California Heritage Museum’.

Beyond the freshest local produce, visitors are treated to live music, craveable food truck off erings, and family-friendly activities, making it a Sunday ritual not to be missed.

Escape the monotony of malls as Main Street sprawls from Pico all the way to Rose Ave., off ering a plethora of shops and dining options to stroll or bike between.

From celebrity-frequented spots like ‘Urth

Via Veneto

Caffe’ to the culinary delights of ‘Pasjoli’, an award winning French restaurant, to the tantalizing flavors of ‘Sunny Blue’, which offers Omusubi (Japanese rice balls) and the southeastern asian cuisine of ‘Cobi's’, Main Street is a culinary odyssey that spans the globe.

Kickstart your morning with delectable donuts and artisanal coffee at 'Alfalfa' or 'The Place To Be'. Then, indulge in a postcarb workout at renowned fitness studios like 'Love for Pilates' or 'Athletic Gaines', or opt for a leisurely e-bike tour to explore the area from ‘Pedal or Not’ bikes.

Shopping enthusiasts will find bliss within Main Street's diverse array of boutiques, including the celebrity-favorites 'Lost and Found' and ‘jAdis’, or the artisanal offerings of 'OK' boutique. Pamper yourself with a massage at 'The Now' or enjoy a manicure-pedicure session at 'Pinkie's' or the newly launched 'Toolbox', catering specifically to male clientele.

If you need a pickup, savor an adaptogen mushroom latte at 'MUD\WTR' or satisfy your sweet tooth with artisanal gelato from ‘Dolcenero Gelato’. And for home decor aficionados, specialty shops

like 'Epoxy Expertise' and ‘Cabin Creek Crystals’ await your discovery.

But Main Street isn't just about dining and shopping—it's a cultural melting pot where history meets modernity. Explore the ‘California Heritage Museum’, indulge in a psychic reading at the ‘Psychic boutique’, or admire the architectural marvels like the Frank Gehry-designed ‘Edgemar’, where the patrons fill the courtyard enjoying ‘Holey Grail Donuts’ with ‘Blue Bottle Coffee’. It’s also a great place to get maps and information from ‘Santa Monica Travel & Tourism’.

Echoing the sentiments of Jeffrey Segal, Founder of ‘Mystic Journey Bookstore & Crystal Shop’, Main Street is a treasure trove where culinary excellence and artisanal craftsmanship converge. "Main Street is that wonderful destination that combines great restaurants with fabulous local, independent retail businesses offering unique, high-quality products.

It’s the perfect place to find anything you need for your home, your office, or your stomach!"

KAFE K Health conscious breakfast/lunch cafe in a casual but sleek venue with welcoming outdoor patio. This is a place where people get together, chat, engage.

The friendly staff always makes sure that you leave satisfied and with a smile on your face. A tasty gem on Main Street.

2209 Main Street, Santa Monica 310.399.6369 kafekcalifornia.com 6 6 L A M AG . C O M

When night falls, Main Street transforms into a lively nightlife hub. Whether you're sipping one of the many tequilas offered at ‘Lula Cocina Mexicana’, watching the game at ‘Jameson's Pub’ or sipping cocktails with glitterati at the ‘Basement Tavern’, the excitement never wanes.

In the words of designer Anthony Schmitt (who designs the world famous ‘shopping cart tree’ every year at Edgemar), Main Street embodies an "ever-evolving historical street" that captures the essence of community with surprise at every turn.

So whether you're seeking a quick escape or a full-day adventure, Main Street Santa Monica promises an experience that lingers long after you've left its vibrant thoroughfare.

ACCENTS JEWELRY

MYSTIC JOURNEY BOOKSTORE AND CRYSTAL GALLERY Mystic Journey Bookstore is your one-stop shop for all your spiritual needs. From tarot decks to incense to candles, crystals, intuitive readings and weekly events, you’ll find everything you need to enlighten, enliven, and inspire you. Mystic Journey Crystal Gallery offers the finest selection of crystals and geodes found anywhere.

Each crystal is individually sourced and selected by our founder, who visits the crystal mines and workshops around the world to curate only the highest quality pieces.

Opened in 1987 by Steven Hanna, Accents Jewelry Design became an iconic haven for locals and collectors worldwide. With a 50-year career, Steven mentored apprentices within his workshop since 1991. From sculpting in various mediums, he transitioned to the lost wax carving technique, creating a jewelry line sold nationwide. He then opened Accents Jewelry on Main Street in Santa Monica in 1987.

Hanna has fulfilled countless custom orders that formed unique lifetime bonds. The weekly wax carving workshop became a launching pad for countless successful designers. After 37 years, Accents bids farewell, hosting a storewide closing sale until the end of April. Steven will continue to work online.

2921-2923 Main Street, Santa Monica

2900 Main Street, Santa Monica

Bookstore 310.399.7070 | Crystal Gallery 310.314.0025

310.396.2284

mysticjourneyla.com

accentsjewelry.com

TAVERN ON MAIN Tavern on Main is the longest-standing bar on Main Street, serving the neighborhood since the 1930s. But don’t let our history fool you. We have 15 high-def TV screens hosting a variety of sports and other fan favorites (Scandoval peeps, we got you), a pool table out back, daily food and drink specials, and our award-winning cocktails and happy hour—all making Tavern on Main the perfect local hang for you and your crew. Our friendly staff and vibe will for sure have you coming back for more … we look forward to serving you soon!

2907 Main Street, Santa Monica 310-392-2772 tavernonmainsm.com

RESTAURANTS & BARS

COFFEE, JUICE & ICE CREAM 1 DOGTOWN COFFEE

2003

1 COBI'S CURRIES

2104

2 KAFE K

2209

2 KAFE K

2209

3 DOLCENERO GELATO

2400

3 SAMOSA HOUSE

2301

4 PRESSED JUICERY

2409

4 URBAN SKILLET

2307

5 BLUE BOTTLE

2439

5 ALFALFA, INC.

2309

6 HOLEY GRAIL DONUTS

2441

6 URTH CAFFE

2327

7 THE PLACE TO BE

2510

7 THAI VEGAN

2400

8 MUD\WTR

2515

8 SUSHI VEGAN

2400

9 UBATUBA AÇAI

2715

9 SHOOP'S DELI

2400

10 SWEET ROSE CREAMERY

2726

10 JINYA RAMEN BAR

2400

11 MAIN SQUEEZE

2727

11 ISLA

2424

12 STARBUCKS

2901

12 AUGIE'S ON MAIN

2428

13 GROUNDWORK COFFEE

2908

13 THE GALLEY

2442

14 GNARWHAL COFFEE

3101

14 RABANO

2507

15 MANCHEGO

2518

16 THE VICTORIAN

2640

17 LA VECCHIA CUCINA

2654

18 JAMESON'S PUB

2702

19 CHINOIS ON MAIN

2709

20 LULA COCINA MEXICANA 2720 21 CRUDO E NUDO

2724

22 SUNNY BLUE

2728

23 PASJOLI

2732

24 ASHLAND HILL

2807

25 HOLLYWOOD SMOKE

2808

26 NAMELESS BAR

2810

27 PAPILLE GUSTATIVE

2823

28 TRIPLE BEAM PIZZA

2905

29 HOLY GUACAMOLE

2906

30 TAVERN ON MAIN

2907

Kafe K

1

1

1

1

2 2 2

1900 Œƴąą˂ʼbƊĪøąʼ˫ʼSøąʼ ŵąÚň

2000

1

2

PACIFIC ST.

BICKNELL AVE.

BAY ST.

PICO BLVD

2ND ST.

Leelanau Goods

1 3

3

1

MAIN STREET

1

3

3

3

2100

2

2

4 2 2200

4

SEVILLA VETERINARY HOSPITAL

ąŻƄÚƊŵÚŊƄŻʼ˫ʼ ÚŵŻ EÚŻĦĪŒŊ˂ʼ ŒƄĦĪŊĞʼʼ˫ʼoŒŵą ŒƊƄĪŴƊąŻʼ˫ʼ ŒŒĽŻ OŒňąʼ%ąøŒŵ ĪĽąŻʼ˫ʼEĪƄŊąŻŻ ąÚƊƄƧʼ˫ʼOąÚŁƄĦ GŒŒþŻʼ˫ʼ¢ąŵƠĪøąŻ gĪŴƊŒŵʼ˫ʼoÚŵĽąƄŻ

Edgemar

www.mainstreetsm.com

Designed by Frank Gehry in 1988 at the site of a former egg-processing facility for Edgemar Farms. Mixed use complex of shops, up-scale restaurant.

Blend of high-tech, streamline, and minimalist styles surround an open courtyard.

31 LIBRARY ALEHOUSE

2911

6 ZJ BOARDING HOUSE

2619

32 HEAVY HANDED

2912

7 UNDEFEATED

2654

33 JUNE SHINE

2914

8 LOVE WELD JEWELRY

2665

34 TSUKIJI SUSHI SEN

2915

9 CARO BAMBINO

2703

35 VAMOS VAMOS

2917

10 THE CLOSET TRADING CO.

2711

36 VIA VENETO

3009

11 TEN WOMEN

2719

12 ST. MATTHEW'S THRIFT SHP 2812

FASHION, CLOTHING & MORE 1 LEELANAU GOODS

202 BICKNELL

13 ACCENTS JEWELRY

2900

14 FREE PEOPLE

2925

15 KNIX

2929

16 2ND STREET

2936

2 HOORSENBUHS LLC

2217

17 REFORMATION

2937

3 LOST & FOUND

2230

18 THE BLACK TUX

2939

4 AESTHETIC AMBITION

2502

19 FEDORA PRIMO HATS

5 BERRY LEE SHOES

2525

20 EYES ON MAIN

216 PIER 3101

BOUTIQUES & BOOKS 1 JAZOO'S JAPAN

2400

2 CABIN CREEK CRYSTALS

2503

3 NATIVE AMERICAN WORLD 2525 4 COLOR ME MINE

2525

5 STEVEN STERN FINE ARTS

2525

6 CA HERITAGE MUSEUM

2612

7 BEACH CITY COLLECTIBLES 2665 8 jAdis

2701

9 PUZZLE ZOO

2910

10 MYSTIC JOURNEY CRYSTALS 2921 11 MYSTIC JOURNEY BOOKS 2923 12 ANGEL CITY BOOKS

218 Pier

13 ZAG, INC.

3002

The 1890's shotgun houses, historic presevation and Santa Monica history.

5

3 4 4 5 2300

3

6

NEILSON WAY

10 7

6 5 7 6 5 2 6 3 5 5 5 4 6 7 6 14 8 5 4

MAIN STREET

4 7 3 9 8 1 4 Lost & Found

11

World Famous Annual Shopping Cart Tree at Edgemar

2400

NORMAN PL.

HOLLISTER AVE.

STRAND ST.

2ND ST.

Ocean Park Branch Library

2500

10 11 12 13 8 7 9 15 4

5

12

Galleria DiMaio Built in 1935 to house Merle Norman Cosmetics.

Streamline Moderne style suggests an ocean liner.

A WORLD AWAY FROM THE ORDINARY

OCEAN PARK BLVD.

Santa Monica Conservancy

BEAUTY & HEALTH

1 EPOXY EXPERTISE

1921

1 SOLIDCORE

2000

1 PAINT BAR NAILS & MORE 1925

2 STRIPPER HERK

2015

2 F45 TRAINING

2000

2 ALCHEMIE SPA

2021

3 CALIFORNIA HOT TUBS

2107

3 PILATESMITH

2110

3 SM BEACH NAIL SPA

2101

4 DESIGNERS FURNITURE

2200

4 THE BIKE SHOP

2400

4 SCISSORS

2303

5 OK THE STORE

2413

5 GIANT SANTA MONICA

2411

5 THE NOW - MASSAGE

2407

6 CABIN CREEK CRYSTALS

2503

6 THE CLASS

2433

6 LA LASH ACADEMY

2409

7 FLEURS DU JOUR

2525

7 ZJ BOARDING HOUSE

2619

7 BOMBSHELL SALON

2431

8 ANTHONY SCHMITT DESIGNS 2802

8 LOVE FOR PILATES

2714

8 MAIN ATTRACTION SPA

2654

9 BLOW ME CANDLES

2804

9 ATHLETIC GAINES

2721

9 TOOLBOX NAILS

2665

10 STANSBURY COLLECTION

2816

10 BIKE ATTACK ELECTRIC

2904

10 SPA DE REJUVENATION

2710

11 PEDAL MAFIA

2909

11 ALLEN PACHECO SALON

2718

12 PEDAL OR NOT

214 PIER

12 MASSAGE GARDEN

2723

11 MYSTIC JOURNEY CRYSTALS 2921

2940

13 TRIM

2736

14 DMN8

3101

14 SKIN LAB

2801

HILL ST.

OCEAN PARK BLVD.

ZJ Boarding House

13 AVIATOR NATION RIDE

7

6

9 8 7 16 17

13 14 15

MAIN STREET

2600

6

6

16

17

9 10 19 11 14 8 19 9 9 12 20 11 24 17 27

7 8

$

Farmers Market Every Sunday: 8:30am - 1:30pm

2700

18 11 8 10 21 22 13 15 25 12 10 10 18 20 8 9 23 16 26

P NEILSON WAY

California Heritage Museum Built in 1894 by Summer P. Hunt for Roy Jones, son of City’s founder. Simplified Queen Anne style moved to it’s current site from Ocean Avenue in 1977.

Home of California Heritage Museum which shows rotating exhibits of California history and Decorative Arts.

A BLOCK AWAY FROM THE BEACH

2800

ASHLAND AVE.

BIKES & FITNESS

HOME DECOR

15 PINKIE'S NAIL SPA

2806

6 SM TRAVEL & TOURISM

2427

21 G & V TAILORING

16 TOE HEAVEN SPA

2814

7 EDGEMAR

2437

22 STATE FARM - AGENT 214 PIER

17 YOLO DAY SPA

2817

8 MAC 911 INC.

2510

23 SAKYA BUDDHIST CNTR 220 PIER

18 DELUXE NAIL BAR & SPA

2913

9 ARG AVENUE REALITY

2510

24 SAMEDAY HEALTH

3001

19 MIAKEL BISHAY SALON

2919

10 MASER CONDO SALES

2525

25 T-MOBILE

3110

20 ZUMANI HAIR & NAILS

2924

11 S.M. CONSERVANCY

2520 2ND

208 PIER

12 CAR WASH COIN OP

181 OPB

21 THE RAVEN SPA

13 NETWORK SOLUTIONS

GOODS & SERVICES

LIQUOR & MARKETS

2629

14 BUBBLE BEACH LAUNDRY 2633

1 AT HOME LA / COMPASS

2115

2 SEVILLA VETERINARY HOSPITAL 2116 3 BEYOND O2 WATER

2209

4 BUSTER SHOE REPAIR

2209

5 BEACH HOUSE COWORK

2219

210 PIER

15 SEA SHORE MOTEL

2637

1 STAR LIQUOR

1929

16 UPPABABY HUB

2665

2 SANTA MONICA FARMS

2015

17 VCA ANIMAL HOSPITALS

2671

3 L & K MARKET

2127

18 VERIZON WIRELESS PLUS 2712

4 ZONA LITTLE ITALY

2400

19 PSYCHIC BOUTIQUE

5 SURF LIQUOR AND WINE

2522

6 FARMERS MARKET

2624

7 MAIN ST WINE & SPIRITS

2916

2717

20 PUMP STATION NURTURY 2727

2ND ST.

2900

13 29 13 32 7 10 9 33

KINNEY ST.

18 19 10 14 17 30 12 28 11 31 34 35 11 15 18

24 36

MAIN STREET

20 16

13

13

14 14 20 3000

3100

25

NAVY ST.

Mystic Journey Crystals

12 19 22 12 21 21

MARINE ST.

PIER AVE.

23

HOW TO GET HERE:

Parkhurst Building Built by Norman F. Marsh & Company in 1927.

Current home of Aviation Ride. Spanish Colonial Revival style, reminiscent of old Seville.

From the 10 Freeway Westbound, exit at 4th Street and turn (south).

Drive 2 blocks, passing the Civic Center on your right, and turn right at Pico Blvd. - the second stoplight.

Proceed a couple blocks to the next stoplight and turn left (south) onto Main Street.

Photo contributors: Scott Frentrop and Anthony Schmitt