Street Fight 2015

LOCAL DATA SUMMIT LOCAL DATA SUMMIT LOCAL DATA SUMMIT LOCAL DATA SUMMIT LOCAL DATA SUMMIT DENVER

PROGRAM GUIDE

March 5, 2015 • Denver www.localdatasummit.com

The Twitter hashtag for this event is #LDS15 Please log in to the Bizzabo app to network with others: LDS15 The wifi network is STREETFIGHT and the password is LDS15.

PROGRAM 8:00-9:00 a.m.

REGISTRATION AND BUFFET BREAKFAST

9:00-9:10 a.m.

OPENING REMARKS

9:10-9:40 a.m.

MORNING KEYNOTE — “Your Coming Superpowers” • Stefan Weitz, Director of Search, Bing

• Laura Rich, CEO, Street Fight

9:40-10:10 a.m. PANEL — Capitalizing on the Shopper Marketing Opportunity • Steven Jacobs, Deputy Editor, Street Fight (moderator) • Ben Gauthier, Digital Director, TPM Retail • Sohrab Pirayesh, VP of User Experience, InMarket • George Shaw, Director of R&D, RetailNext 10:10-10:25 a.m. PRESENTATION — “Visualization & Uses of MasterCard’s

Data” • Cristobel van Wahlstrom, VP Location Intelligence, MasterCard Advisors 10:25-10:40 a.m. PRESENTATION — “Probing the Depths of Google’s Local Data Iceberg” • David Mihm, Director of Local Search, Moz 10:40-11:10 a.m. MID-MORNING BREAK 11:10-11:40 a.m. PANEL — Programmatic 2.0: Leveraging Data and Profiles for Next-Generation Ad Targeting • Mike Boland, Chief Analyst, BIA/Kelsey (moderator) • Darren Clark, CTO, YP • Andrew Beckman, CEO, Location3 Media • Frost Prioleau, CEO, Simpli.fi 11:40-11:50 a.m. SPONSORED PRESENTATION — “Building Store Locators

for SEO” • Tim Miller, VP Enterprise Sales, Yext 11:50-12:05 p.m. PRESENTATION — “How IoT-for-Business Can Transform Retail” • Robert Reich, Founder, Boulder/Denver New Tech 12:05-12:25 p.m. FIRESIDE CHAT • David Hirschman, COO, Street Fight (interviewer) • Amber Case, R&D Director, Esri 12:25-1:15 p.m. LUNCH

PROGRAM 1:15-1:45 p.m. AFTERNOON KEYNOTE — “Pro-sumers, Personalization and Privacy in a Hyperconnected World” • Chris Dancy, “The Most Connected Human on Earth” 1:45-2:15 p.m. PANEL — Using Payments Data to Understand and Anticipate Consumer Needs • Damian Rollison, VP Product, UBL (moderator) • Krish Mantripragada, SVP Data and Analytics, First Data • Marc Fried-Finnegan, CEO, Index • Michael Hagan, CSO, LevelUp 2:15-2:30 p.m. PRESENTATION — “Big Data and the Demand-Driven Economy” • Steven Jacobs, Deputy Editor, Street Fight 2:30-3:00 p.m. AFTERNOON BREAK 3:00-3:30 p.m. PANEL — Solving the Mobile Attribution Problem • Michael Davidsen, Boulder/Denver editor, Xconomy (moderator) • Monica Ho, Head of Marketing Infrastructure, xAd • David Shim, CEO, Placed • Robin Opie, Chief Analytics Officer, Datalogix 3:30-4:00 p.m. STARTUP SHOWCASE — The Future of Local Data • Danny Newman, CEO, Roximity (host) • Rishi Malik, CEO, Parkifi • Devon Tivona, CEO, Native • Tom Gould, COO, Hyprloco • Megan Sullivan, VP Marketing, Choozle 4:00-4:30 p.m. PANEL — Data-Driven Sales: Helping Small Businesses Analyze

and Use Their Own Data • Warren Kay, Digital Media Advisor (moderator) • Matt Booth, CEO, Connectivity • Anke Heckhoff, VP Channel Partnerships, Closely • Greg Goldfarb, CEO, Flint 4:30-5:00 p.m. FIRESIDE CHAT • Laura Rich, CEO, Street Fight (interviewer) • Gil Elbaz, CEO, Factual 5:00-7:00 p.m. COCKTAIL RECEPTION AT EXDO CENTER

would like to thank the sponsors of Local Data Summit 2015!