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Local. Independent. Committed.

Marketing Package 954 Lakeshore Blvd., Incline Village NV 89451

Knowing What It Takes To Sell Your Lake Tahoe Home

Marketing your home with you in mind We use our extensive experience to craft a highly specialized marketing plan, one which is unique to you and your home. Taking into account all avenues of marketing from modern technology to traditional selling methods, our approach to the sale of your home generates the quality exposure and demand that your home deserves, ensuring your financial success. All rights reserved by Lakeshore Realty ÂŠ 2019

Table of Contents 1) About Lakeshore Realty

The only firm highly specialized in Incline Village

2) Why Lakeshore Realty

What sets Lakeshore Realty apart from other brokerages

3) Finding the right buyer

Styling & presentation of your home for the right buyer

4) Unrivaled Internet Presense 5) Digital Media

www.LakeshoreRealty.com

Your home will stand out on all advertising platforms

6) Online Distribution Quality exposure that your home deserves 7) Print Distribution

Featured under the exclusive Lakeshore Realty section

8) Custom Advertising

A custom approach to selling your home

9) Everywhere Your Home Is Displayed

Over 750 Websites

10) Everywhere Your Home Is Displayed

Luxury Websites

11) Everywhere Your Home Is Displayed

Global Websites

The Only Firm Highly Specialized in Incline Village & Crystal Bay As a leading real estate company in Incline Village & Crystal Bay, locally managed and owned by Chris & Patti Plastiras, our strict focus on the North Shore of Lake Tahoe has fine-tuned our marketing strategies, giving your home the advantage it needs to stand out amongst the competition.

Our proprietary knowledge and local expertise are just a phone call away.

775.831.7000

The Local Experts | Highly specialized in our niche market

Lakeshore Realty was founded in 1994 to fill the need for more personal and custom attention in the Incline Village & Crystal Bay real estate market. The result was a locally-owned and operated office with Professional Realtors R who use a dynamic team approach to support each other and excel at what they do best - helping real estate buyers and sellers.

Independent | Thriving in a market dominated by franchise firms

As an independently-owned firm, we have the flexibility to adapt quickly to ever-changing local market conditions. Decisions are made quickly...right now and right here; a benefit no other franchise can declare.We can invest in strategies that better serve our clients locally.

Committed | To ensure your complete satisfaction

Our commitment to you starts with your Realtor. Every agent is an experienced, proven professional with an in-depth knowledge of the community. This experience ensures you receive the highest level of personal service backed by one of the most reputable offices in Incline Village & Crystal Bay.

Experience the Lakeshore Difference Why Trust Lakeshore Realty To Represent You and Your Home? Lakeshore Realty works as a tight-nit team of dedicated agents. We are highly specialized in the Incline Village & Crystal Bay real estate market and have received numerous awards including voted as “Best Incline Village Brokerage 2019” by the Tahoe Tribune. We have the most top-producing agents of any office and consistently rank as one of the Top 3 companies in total sales volume including #1 in 2018 and 2019.

The Best Real Estate Office in Incline Village: Voted Best Brokerage 2019

Voted Best Brokerage 2019 by Tahoe Tribune. Our backbone is based on customer satisfaction. Customer service at a smaller firm has a higher impact; rather than focusing on the number of homes sold, we can focus on you and the purchase or sale of your home.

#1 Brokerage 2018 and 2019: Undaunted by the Giants

Most Top Producing Realtors: Closing over 160 sales annually

As one of the only top producing, independent brokerages in Incline Village & Crystal Bay, Lakeshore Realty is no stranger to competition. We have consistently maintained our position as one of the top three producing brokerages in the last 5 years including #1 in 2018 in total sales volume. Our success can be attributed to many factors but our greatest value is who we are: Local, Independent, Committed.

Our greatest strength is in our people and the proof is in the results. So far in 2019 our agents averaged over $9.6 million in sales each, while the next top-producing companies averages $6.8 million and $6.7 million per agent. If you’re looking for talent, we have it in spades.

Experience Matters: 25 Years of Serving Incline Village & Crystal Bay

Every Realtor at Lakeshore Realty is an experienced, proven professional with an in-depth knowledge of our community and market. We have the most extensive market knowledge because Incline Village & Crystal Bay is our sole focus and real estate is our passion.

What matters the most when selling your Lake Tahoe home? Finding The Right Buyer... Ideal customer profiling is the foundation for all our real estate marketing including the advertisement of your home. Every property is different, which means that every home will have unique buyers and we invest in a multi-platform, highly-targeted approach to ensure your home is displayed in the most strategic way possible.

How are buyers searching for real estate?

We have found that home buyers in Incline Village and Crystal Bay primarily search for homes in one of two ways and Lakeshore Realty is uniquely positioned to capitalize on both.

1) The first and foremost method is through the internet, and we have developed a proprietary online distribution network (see page 6) that captures buyers and drives them directly to your home listings. 2) The second way buyers are discovering their home is while they are enjoying our area’s famous features and amenities. Our one-of-a-kind location, on Lakeshore Blvd., across from Incline Beach and 1/2 block from the Hyatt Regency draws visitors and homeowner foot traffic directly to our doors. This foot traffic acts as a significant source of buyer inquiries putting your property at the top of mind.

Buyers are closer than you think

Buyers are savvier than ever and to find the right buyer, we have to go where they are. In today’s real estate market there is an unsubstantiated craze about having your property displayed globally in hopes of attracting international buyers. However, through decades of experience and detailed tracking, we have found that Incline Village & Crystal Bay buyers are not only from the United States, but a vast majority are from our neighboring states. According to NAR, foreign buyers accounted for 5% of residential sales last year. The primary destinations for out of state buyers were Florida (22%), Texas (12%), California (12%), New Jersey (4%) and Arizona (4%).

Through exhaustive research and years of local selling experience, we know who the real buyers of Incline Village homes are, how they are searching for real estate, and where they are coming from better than anyone else in our industry.

We’ll let you in on a little secret...real buyers are closer than you think. The Majority of our buyer traffic is exclusively located in CA & NV.

www.LakeshoreRealty.com Unrivaled Internet Presence In today’s market, the vast majority of home buyers conduct their initial home searches online, and Lakeshore Realty has cemented its position as the top search result in Incline Village and Crystal Bay.

Top Search Results:

Valuable Content Builds Trust :

We’ve established a far-reaching and top-ranking internet presence. We have consistently resided on the first page when buyers search for Incline Village Real Estate in the top Real Estate search engines. In fact, we are the #1 organic search, meaning after Realtor.com R Zillow, Trulia, you will find Lakeshore Realty. We continually use analytics to maintain high rankings for buyers searching for real estate in the North Lake Tahoe area. Out of 931,000 results on Google, Yahoo and Bing we appear first! In today’s cluttered internet, that is saying a lot!

Whether homebuyers are searching globally or locally, LakeshoreRealty.com provides free and valuable information. Our website contains local tax advantages, recreation, neighborhoods, current listings, properties under contract and properties sold, keeping potential buyers coming back and turning into solid leads.

Online Home Searches:

When consumers begin their online home search, Lakeshore Realty surpasses the competition with up-to-date statistics and a plethora of information on the Incline Village & Crystal Bay real estate market. We continually use real-time analytics to maintain high rankings for buyers searching for real estate in the North Lake Tahoe area which offers maximum exposure for your listing. But don’t trust us, see for yourself! Search “Incline Village Real Estate” on Google.com!

90% of Homebuyers are Searching Online:

By identifying where online homebuyers are looking and consuming information, we can target the 90 percent who are searching online through paid searches, relevant websites, video environments, mobile applications and more.

Digital Media Our digital advertising campaign is focused on attracting real buyers to our websites, listings and office. Using demographics from decades of successful real estate selling experience, we are able to carve out exactly where our buyers are coming from and target those areas specifically.

123MainSt.com: Your home address is also your property website Every property listed with Lakeshore Realty receives it’s own custom website and URL. Your property website prominently displays your home across the internet with a detailed description, photos, video, maps, school info, and a direct line to your Realtor R .

Custom Virtual Tour: A digital tour to give buyers a better glimpe of your home This virtual tour is not only distributed to our local Multiple Listing Service, it also will display on all the major property search websites such as Realtor.com R and Zillow.

E-Flyer: In addition to printed flyers, we create eye catching e-Flyers to distribute digitally

E-Postcard: Highlighting your property & notifying local Realtors R

Similar to a printed postcard, Lakeshore Realty creates a digital version of this popular advertising tool to distribute across various channels. See page 6 for more information.

These flyers can be sent to prospective buyers as well as used for social media posts and other digital media across the internet.

Youtube Property Video: Video is fast becoming the most popular form of digital media

Your property will have its own custom Youtube video that highlights all the features of your home in the most dynamic way possible. Interested buyers can truly get a “feel” for the property without even having to step foot inside! ePostcard

eFlyer

Virtual Tour

Online Distribution Using 24 years of successful real estate experience, we have created a vast online distribution network and digital campaign that utilizes premier digital advertising space to attract buyers to your property. By investing in premium ad space, we can appear in top locations across the internet to provide the quality exposure that your home deserves. Online Marketing Summ ary

Performance Reports: See how your property is performing Performance reports provide you with information on how many consumers are viewing your property online, as well as benchmarking statistics to show you how your listing is performing online compared to properties in a similar price range and zip code.

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Facebook, Instagram, Google+, Pinterest: Medium for showcasing property socially

We know the key demographics of those who are interested in Incline Village and Crystal Bay real estate and know how to reach them directly through paid online searches, relevant property suggestions, video displays, mobile ads, eye-catching photography and more. As an independent real estate firm, we are free to test new trends and capitalize on opportunities faster than any other company in our area.

E-mail: Highlighting your property & notifying local Realtors R

Lakeshore Realty creates and distributes custom email marketing campaigns to highlight and update local Realtors about your property, keeping it top of mind for their buyer clients. The vast majority of buyers work with a local Realtor R .

Property search websites such as Realtor.com R , Zillow & Trulia syndicate properties from our local Multiple Listing Service and display them to prospective buyers. We have invested in premium placements on these sites, to ensure your home will be displayed prominently to buyers providing your home unique and quality exposure.

Lakeshore Realty App: Listing details in just one click

Our app is connected to the local listing services and provides up-to-theminute accurate information. Buyers driving through the neighborhood can find and view your home, get directions and connect with your agent instantly.

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755 Burgu ndy ROAD Incline Village, MLS # NV 1002555 89451, US

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Expansive Print Exposure Incline Village & Crystal Bay is a small community, and it is essential to be listed in local publications such as the weekly newspaper and monthly magazines as they are a significant source of buyer leads. Your home will be featured under the exclusive Lakeshore Realty section in several high-quality publications that have the most impact on potential buyers in our area.

We know what speaks to buyers:

Targeted Exposure:

Your home may be located in Lake Tahoe, but your buyer may not:

We align ourselves with luxury brands that appeal to visitors, investors, and those looking to call Lake Tahoe their home. You will find your property periodically throughout high-end print publications such as Tahoe Tribune, Incline Village General Improvement District (IVGID), Tahoe Quarterly, Homes & Land, Tahoe Magazine & more.

No two homes are alike, so it is essential to display the proper message to the right audience that suits your needs. Profiling buyers with varying needs and requirements maps out who is the most likely buyer to purchase your property. With this insight, we can ensure the styling and presentation of your home is tailored directly to appeal to your target buyer, whether they are a first time home buyer or an astute investor.

No matter where potential buyers are located, our campaigns have the best chance of reaching them. In addition to the local distribution, our advertisements exist throughout newsstands and markets across the region. Years of background and sales data have pinpointed where our buyers are coming from, and we aggressively target these locations throughout the year.

Print to Digital:

Each one of the publications that we use for print advertising also has a digital presence. This presence equates to double the exposure than traditional print or digital advertising alone. By carefully combining our message and your home across both mediums you can rest assured knowing your home is positioned where it will generate the most demand.

Custom Advertising At Lakeshore Realty, we produce several custom materials in-house in addition to our outside marketing campaigns. By avoiding the franchise fees charged by our competitors, we have the freedom and flexibility to develop in-house marketing materials and strategies that are custom tailored to our market and your home specifically. No other firm can make that claim!

Direct Mail:

Listing Slideshow:

Property Flyer:

Lakeshore Realty remains the only firm in Incline Village and Crystal Bay to invest in a direct mail marketing campaign that reaches every homeowner in the area. Periodically, we create and distribute high quality, full color and extensively customized newsletters that feature listings as well as finely-tuned market statistics and insights.

Our conference room screens display all of our listings on a rotating basis throughout the day and any potential buyers that arrive in our office are immediately greeted with a high-quality display of your home.

Each listing receives a high-quality property flyer that is prominently displayed in our office which receives unrivaled walk-in buyer traffic.

Company Brochure:

Your home will be printed in our company brochure which is displayed in-office and distributed to various locations in Incline Village.

Buyer’s Package:

We are committed to ensuring that every potential client that walks through our doors has the tools and information they need to understand our unique town and it’s properties. Our Comprehensive Buyer’s Package features maps, local info, tax information and most importantly; your home!

Exclusive Hyatt Regency Commercial:

In an exclusive agreement with the Hyatt Regency Lake Tahoe, a Lakeshore Realty commercial plays on the TVs in every guest-room throughout the resort. When guests visiting the resort become interested in making their vacation more permanent, the Lakeshore Brand is the first thing they see. With the Hyatt being the only major resort in the area, this exposure drives valued guest worldwide to our office, conveniently located only a block away! All rights reserved by Lakeshore Realty © 2019

Greater Exposure For Your Property Increases The Chance Of Sale 9) We've joined the industry's most extensive online marketing program. Here are all of the websites where we'll submit your property once listed, and many of these have extended networks as well, resulting in exposure on up to 750 different sites!

Everywhere Your Home Is Displayed

We’ve joined the industry’s most extensive online marketing program. Here are all of the websites where we’ll submit your property once listed and many of these have extended networks as well, resulting in exposure on up to 750 different sites!

Chris & Patti Plasitras 775-691-7000 info@lakeshorerealty.com

Greater Exposure For Your Property Increases The Chance Of Sale We've joined the industry's most extensive online marketing program. Here are all of the websites where we'll submit your property once listed, and many of these have extended networks as well, resulting in exposure on up to 750 different sites!

Your Listing

© 2019 Move Sales, Inc. - Important: The information in this report is believed reliable but is not warranted or guaranteed, is general in nature and not based on knowledge of your specific circumstances, and should be independently verified in concert with your professional advisors.

| home insight

info@lakeshorerealty.com

10)

posure For Your Property es The Chance Of Sale Everywhere Your Home Is Displayed: Luxury

he industry's most extensive online marketing program. submit your property once listed, and many of these have extended networks as esulting in exposure Incline on up to Village 750 different sites! Bay is a luxury resort community, as such we advertise your home & Crystal

on luxury websites to attract quality buyers including The Wall Street Journal, The New York Times, and Robb Report

lieved reliable but is not warranted or guaranteed, is general in nature e independently verified in concert with your professional advisors.

• Boston.com • duPontREGISTRY.com ($500,000 +) • GlobalListings.com • GolfHomes.com • Home Listings Finder • HotPads • International New York Times ($600,000 +) • LakeHouse.com • Locanto.com • LuxuryHomes.com • Mansion Global ($1,000,000+: Mansion English, Mansion Chinese, Mansion Spanish) • Mitula.us • NYTimes.com ($600,000) • NYTimes.com/GreatHomes ($600,000) • Oodle.com • RobbReport.com/Real Estate ($750,000 +) • Trovit • WallStreetJournal.com ($450,000 +) • (europe.wsj.com, POWERED BY

asia.wsj.com, india.wsj.com)

• WashingtonPost.com ($500,000 +) • World Property Journal • UniqueHomes.com ($500,000 and above)

11)

Everywhere Your Home Is Displayed Globally Your home will be viewed world-wide! Distributed to over 100 trusted international websites in more than 60 countries - and growing