L A KELAND AREA CHAMBER OF COMME R C E
F O R B U S IN E SS MAY 2011 | Vol. xXI, No. 5
Tips for recruiting top-notch employees
MayfaireFlorida Happens April 30-May 8 BUY LAKELAND. It Makes GOOD cents!
FORUM FOR BUSINESS Lakelandchamber.com
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CHAMBER STAFF K a t h l een L . M unson President
KMunson@LakelandChamber.com
B a rb a r a B enne t t Executive Assistant
BBennett@LakelandChamber.com
Sally Chapman
Vice President, Finance & Administration
SChapman@LakelandChamber.com
Y a d ir a P . Ho l mes Vice President, Public Affairs
YHolmes@LakelandChamber.com
L a ke l a n d Are a C h a mber of C ommerce F orum for B usiness M on t h l y
C a ro l y n J a ckson
Senior Vice President, Member Relations
CJackson@LakelandChamber.com
A l ice Hun t | C h a irm a n of t h e B o a r d Hunt Construction of Central Florida, Inc.
J a c q ue l ine L . J o h nson
Senior Vice President, Convention & Visitors Bureau
K a t h l een L . M unson | Pub l is h er
JackieJ@LakelandChamber.com
Lakeland Area Chamber of Commerce
K a t ie M c B ri d e - M c K en z ie
Am y S . W i g g ins | E d i t or Lakeland Area Chamber of Commerce
Membership Account Executive
C E Desi g n co . | C re a t i v e Direc t ion & P R O D U C T I O N www.cedesignco.com
KMcBride-McKenzie@LakelandChamber.com
C h ris t ine M ur p h y
T h om a s H a g er t y | J us t in Green P h o t o g r a p h y
Administrative Assistant, Member Relations | Public Affairs
Contributing Photographers
CMurphy@LakelandChamber.com
N ikki O a k l e y
Membership Account Executive
NOakley@LakelandChamber.com
Commercial Institutional Industrial Healthcare • Voice
| Data | Video
• Andover • Fire
Controls Authorized Dealer
Alarm | Nurse Call | Security
• Maintenance
Terr y O t t in g er
Vice President, Membership Development
TOttinger@LakelandChamber.com
P a t t y S mi t h
Administrative Assistant, Membership Development Visitor Information Specialist
PSmith@LakelandChamber.com
Design Installation Service New Construction Renovation
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RThomas@LakelandChamber.com
Am y W i g g ins
Vice President, Communications
AWiggins@LakelandChamber.com
COVER ART Photo by Thomas Hagerty. A glass artist exhibits at the 2010 MIDFLORIDA Mayfaire by-the-Lake. www.tomhagerty.net
1507 Lakeland Hills Boulevard, Suite 101 Lakeland, Florida 33805-3205 863.688.0600 www.apgelectric.com
Electrical Contractors and Engineers
R e v en a T h om a s
Administrative Assistant, Communications Convention & Visitors Bureau
35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com
EC0000486 | CA5947
© 2011 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.
WE CONNECT TO ART
Steve and Deb Carey Serious Exercise www.SeriousExercise.com
sarah Case JSK Consulting www.JSK-Consulting.com
What better way to celebrate my birthday than to try something completely new? Look closely at the picture, and you’ll see familiar faces from our Chamber as well as some of my long-time friends. This milestone birthday was perfect – celebrating with loved ones who have been a part of various milestones in my life. Dave at Paint Along Studios was a hoot, and was able to bring out the artistic abilities in everyone from my 7 year old son to the 67 year old grandmother!
Dr. Sherrie Nickell, Polk County School Board www.Polk-FL.net
Hal Bolter SWAGELOK of Central Florida www.Swagelok.com
Here is a photo of my daughter Chelsea and her Grandmother Carole Bolter, receiving her Silver Garland Award for Music. Chelsea is pursuing her passion for the Arts through a Classical Performance Major at Florida State University. In the fall she was one of two freshman selected to perform in the Fall Opera Donizetti’s L’Elisir D’Amore, and she recently performed before the FSU – Miami Men’s Basketball Game. FORUM FOR BUSINESS | 3
With more and more of us accessing the Internet from our mobile devices, the Chamber is constantly on the lookout for ways to bring information to members on their phones. Thanks to our online publishing service, Issuu.com, we are now able to provide mobile access to the Forum for Business Monthly for
Android users. With just one easy step, Android phone owners can read and view the Chamber’s publications on the go. Visit m.Issuu.com to download the Android app. Once it’s installed, users can visit any Issuu publication link where the phone will automatically suggest viewing the material in the app.
The app and its functions are still in the beta phase, and an iPhone version is in development. Each month, the QR code at the front of the Forum will link Android users to the Issuu version of the magazine. Along with our searchable mobile directory, your Chamber is certainly on the move with 2.0!
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COMMUNITY SOUTHERN BANK A NEW DIRECTION IN BANKING 4 | FORUM FOR BUSINESS
WWW.COMMUNITYSOUTHERNBANK.COM (863) 648-2265 3340 S. Florida Ave Lakeland, Florida (863) 519-0101 101 W. Main Street Bartow, Florida Downtown Loan Center (863) 686-5105 825 E. Main Street Lakeland, Florida
Is Your Business Ready for LEGOLAND Florida Visitors?
julie casey
the restaurant mom
presentation to learn specific strategies you can use to make your business (and our economy) grow! The Restaurant Mom is the industry’s leading expert on family-friendly dining. As a former restaurant employee herself, The Restaurant Mom knows what it’s like to be on both sides of the table, and brings
Beginning this October, hundreds of thousands of young children, parents and grandparents will begin visiting Polk County. Is your business ready to serve these new guests? Join the Lakeland Area Chamber of Commerce, The Lakeland Center and the Central Florida Visitors and Convention Bureau for a FREE F I NA N C I A L
P L A N N I N G
.
C E RT I F I E D
more than four years of research in consumer dining behavior to her presentations. Read more at TheRestaurantMom.com. LEGOLAND Florida stands to make a huge impact on the economy in Polk County, especially when our businesses are poised and ready to serve! Make your reservations today! P U B L I C
Strategies to Becoming a Family Friendly Business Keys to increasing revenues through the family market segment.
Presented by Julie Casey The Restaurant Mom
Wednesday, May 25 8:30 a.m. - 10:30 a.m. The Lakeland Center 701 West Lime Street
R eser v e y our s p a ce b y M a y 2 0 a t L a ke l a n d C h a mber . com . S p a ce is l imi t e d !
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FORUM FOR BUSINESS | 5
HOW TO
A M O N T H LY
the traditional benefits an employer has to offer are still the most important factors a prospective hire will consider: competitive salary, a comprehensive health benefits package and paid time off. Some companies
No.
are now also turning to additional incentives to attract candidates
Kelly McGough
including part time telecommuting options, on-site childcare, flexible
Spherion
spending accounts, employee stock options, discounts with retailers,
benefits You might think attracting and retaining employees is much easier today given the current economic conditions and abundance of available candidates looking for work. Many recent company budget cuts have employees doing twice a normal workload. Finding the right hire and keeping them happy is crucial to continued business success.
2
health and fitness club memberships, cell phone plans and more.
look in the
Attracting the right person for your organization also means looking in the right places. Creative advertising, referral programs and social media networking, such as having a company Web site and job postings on Facebook and LinkedIn, all can help to find the right fit for your opening.
So now that you have found a superstar, how do you keep them? A key factor in having good retention is to know your employees and what motivates them. Rewards do not always have to be monetary. Employees notice when employers pay attention to their needs and acknowledge their productivity. A recognition program can be an effective way to motivate your group if the incentives are geared towards their interests.
ask away
no. FOUR {sweet rewards}
CONNECT ] Spherion.com
One of my clients has a very warm working environment in the summer so the company purchases and chills watermelons in the break area to serve to all the employees as a treat. Some other reward ideas might include: dry cleaning services picked up at the office, mobile massage at your office, ice cream socials, employee of the month programs, casual Friday and gift cards. Team building events and regularly scheduled office meetings can also be a good way to create a positive working environment.
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Still not sure what might be good incentives for your employees? Ask them! Conduct a survey and ask for their input. The time and effort spent on considering your strategy for attracting and retaining good talent is well worth it. The more valued an employee feels in a workplace the more likely they are to stay and your success with retention will also have a positive impact on your ability to attract candidates.
a
Make your impression last
MARKETING MINUTE worth
millions
Michael Miller Third Wing Business Strategies
Phase 1:
Phase 2:
Phase 3:
Promotion is a 365-day a year job, starting before an event opportunity is even on the horizon. Begin by building an effective database of current and prospective customers, friends, and family. Create brand awareness utilizing social media including Facebook, Twitter, Linkedin, and other social media sites. (Find an expert to help brush up social media skills if necessary.) Even without an event showcase in the future, promotion on the cutting-edge of technology is key to growing any business. Here are some examples: Notify constituents of any tradeshows or festivals that the company will attend via social media sites and send emails to prospective leads. Create a call to action: “Visit our booth and mention this (Tweet, post, email) for a free gift/discount” and/or “We will be unveiling new products.” This type of promotion will draw attendees and will increase brand recognition among current and potential customers.
The money is spent, time invested, supplies lugged across the parking lot and table display completed. Now what? It all starts with a booth, making it stand apart from the rest, increasing brand awareness, and leaving a lasting impression. Be sure to collect data to continue to grow the constituent database by offering a raffle or discount for anyone who fills out a form. Advances in printing techniques have lowered costs for banners and promotional material. Say this out loud: SWAG (Stuff We All Get)! It’s fun to say and a great way to draw attention to the booth. Unfortunately, it is one of the most abused tools in a tradeshow arsenal. SWAG items will best serve the company when they are relevant; that way, it won’t end up in little Johnny’s toy box.
Statistics show that only 10% of exhibitors follow up after the event, losing out on sales. A friendly email and call to attendees established as sales leads is crucial to continued success. Tip: Some event hosts collect attendance data that companies can request and use after the event to for follow-up correspondence.
Promote! Promote! Promote!
Flowers are blossoming and spring has sprung, along with a slew of fairs and expositions. In a time of tightened budgets, businesses can’t just rely on the event host for promotional help; they have to make sure their products or services can capture the attention of attendees. To maximize return on event marketing, develop a threephase, multiple touchpoint approach.
THE EVENT
FOLLOW UP
CONNECT ] Third-Wing.com
Extraordinary LIVING
WELCOME TO THE SANCTUARY.
A limited and unique collection of estate villa homes, The Sanctuary is located within the most prestigious country club community of Grasslands Golf & Country Club. These Tuscan-style villas have exquisite features that set them apart from all other homes. Call or visit our Sales Center to see how you can experience extraordinary
living at Lakeland’s Most Coveted Address. Estate villas starting from the $600’s. OFFICE HOURS: MON TO FRI 9-5 | SAT 10-5 | SUN 12-5 PAT JONES 863.581.4699 OR DEBBIE HASKELL 863.602.8830 | 866.668.1227 1301 GRASSLANDS BLVD., ST. 100 | LAKELAND, FL 33803 | WWW.OAKBRIDGE.COM
FORUM FOR BUSINESS | 7
MAYFAIRE B Y TH E LA K E th
8 | FORUM FOR BUSINESS
B Y S a n d r a Dims d a l e Hor a n Polk Museum of Art PolkMuseumOfArt.org
MIDFLORIDA Mayfaire by-the-Lake celebrates its 40th Anniversary this Mothers Day weekend, and it is aging beautifully! The 2011 show runs 9 a.m. to 4 p.m. May 7 and 8 on the shores of beautiful Lake Morton. Admission is free to everyone. Started on the lawn of the Lakeland Public Library with just a dozen artists, the Polk Museum of Art’s annual event has grown to one of the Top 100 outdoor art festivals in the nation, attracting 65,000 visitors every year. This year, 185 artists have been invited to display their jewelry, sculptures, paintings and more. In addition, this is the first year that Polk Museum of Art has collaborated with other arts organizations to spread the excitement that surrounds MIDFLORIDA Mayfaire by-the-Lake through eight very full days of arts events around Polk County. Polk Museum of Art Executive Director Daniel E. Stetson said, “Polk Museum of Art’s highly popular MIDFLORIDA Mayfaire by-the-Lake is both a nationally respected art show and a Polk County tradition, and it was time to grow that brand.” Stetson approached other arts organizations last fall about the larger festival concept, which is intended to draw cultural-minded tourists to the area. “Our goal is to be a cooperative cultural festival that reflects positively on the area and elevates Polk County as a premier arts destination,” Stetson said. More than a dozen arts events are planned throughout the county between April 30 and May 8. (Please see full schedule.) Throughout the MIDFLORIDA Mayfaire by-theLake show, local musicians and dance companies perform on stage on the shady front lawn of the Lakeland Public Library. This year’s entertainment includes something for everyone: a classical guitarist, belly dancers, rock bands and jazz ensembles. New patron comforts are available thanks to a community grant that is providing covered seating in the two food court areas and luxury portable restroom trailers. The popular Children’s Art Tent in the Museum’s parking lot offers numerous free activities for children of all ages and abilities. In the Kids Zone, children also can enjoy bounce houses and a rock-climbing wall for a small fee. During MIDFLORIDA Mayfaire by-the-Lake, Polk Museum of Art admission is free to everyone. This year, be sure to stop by to see the special national touring exhibition, “Annie Leibovitz: Women,” which features more than 60 portraits by the internationally renowned photographer. The Museum Shop will be having a fabulous Mothers Day sale, too! Volunteers are instrumental in making MIDFLORIDA Mayfaire by-the-Lake such a huge success every year. Volunteers are needed to drive the MayFerrys, provide artist hospitality, distribute artist surveys and help out in the Children’s Tent. To volunteer, please contact Brenda or Maya at (863) 688-7743, ext. 237. Beginning at 5 p.m. May 7, Mayfaire Saturday Night moves the fun to the Lake Mirror Promenade. A 7-year-old star will sing the National Anthem before 1,200 runners participate in the Mayfaire Classic 5K. The Rogues and 52-Eighty will provide the music for a free dance party, and everyone can enjoy an awesome fireworks display over Lake Mirror at dusk. Bring lawn chairs and blankets to enjoy the music and the fireworks display.
CALENDER OF
EVENTS
Special national touring exhibition of “Annie Leibovitz: Women” at Polk Museum of Art, with daily curator-led tours.
Bok Tower Gardens celebrates “Bok in Bloom! Florida Native Plant Celebration” and has on exhibit Alice Hansen’s watercolor show, “Florida Wildlife & Surroundings”
Special docent-led tours of Frank Lloyd Wright architecture at Florida Southern College and exhibition in FSC’s Melvin Gallery
“Coming of Age in America,” a traveling exhibit of collaborative works created by teams of established artists and emerging young artists at the Lake Wales Arts Center, Michael Crews Gallery
Saturday, April 30: Imperial Symphony Orchestra’s 21st Annual “Concert Under the Stars” at Bok Tower Gardens, 7:30 p.m.
Saturday, April 30: Screening of “Mariel” at The Polk Theatre.
Saturday & Sunday, April 30 & May 1: 9th Annual “Marilyn Newell Youth Music Festival” for outstanding young musicians at the Lake Wales Arts Center. Competition April 30, 9:30 a.m. to 4 p.m.; awards and winners concert May 1, 4:30 p.m.
Thursday, May 5: 11th Annual Florida Outdoor Sculpture Competition “Central Park Stroll” celebration with a Cinco de Mayo flair in downtown Winter Haven, 5-7 p.m. Free.
Friday, May 6: Opening reception of the Lakeland Art Guild’s 39th Annual Show in the Melvin Gallery at Florida Southern College.
Friday, May 6: Platform Art’s “Pecha Kucha Night 3” at Florida Dance Theatre, doors open at 7:20 p.m. and presentations begin at 8:20 p.m..
Friday, May 6: Bok Tower Gardens celebrates “National Public Gardens Day,” where members of any public garden are admitted free.
Saturday, May 7: 40th Annual “MIDFLORIDA Mayfaire by-theLake” (9 a.m.-4 p.m.), Mayfaire Saturday Night (5:30-11 p.m.), with fireworks (9 p.m.) and Mayfaire Classic 5K with the Lakeland Runners Club.
Sunday, May 8: Second day of “MIDFLORIDA Mayfaire by-the-Lake”, 9 a.m.-4 p.m.).
Sunday, May 8: Mother’s Day Carillon Concerts at Bok Tower Gardens.
smal l b u s i n e s s o f t h e month
Tom E. Sharar Owner
Gator Realty of Polk 2933 S. Florida Ave., Suite 4 Lakeland, FL 33803 (863) 687-4663 www.GatorRealtyofPolk.com
Gator Realty of Polk has been selling and managing both commercial and residential real estate in the Lakeland area for more than 37 years! That makes for a lot of transactions and as Tom Scharar, Gator’s Broker of Record will tell you, repeat customers are the key to longevity in the real estate brokerage business. Several components to achieving those long term relationships are basic philosophies for Tom: always do what is best for the customer, every
customer is important no matter whether it is a small or large transaction, every phone call is returned usually within a couple of hours, and most important, Tom’s word is his bond. Flexibility is also one of the bywords for Gator Realty. Tom can negotiate tax free exchanges and owner financing on behalf of his clients and then will manage the property for them once they have purchased it. The company currently manages more than 200 properties. His management mantra is,
“Don’t put off anything that you can do now.” This proactive approach makes for more satisfied tenants and therefore happy owners. Tom agrees that the recent downturn has been a challenge but believes that the harder you work the luckier you get and this, plus the property management, has made the difference over the past couple of years. No business owner can do all this alone, and one of the ways Tom has made for a supportive administrative staff is to provide retirement
benefits. This is very unusual in the brokerage industry, but just another example of the extra effort that goes into all of Gator Realty’s activities. He is a member of the Lakeland, Florida, and National Association of Realtors and past Director of the Lakeland Multiple Listing Service. Tom is also a graduate of the Realtors’ Institute. In addition to his real estate business, Tom finds time to be active with Big Brothers Big Sisters as a volunteer, support the Boy Scouts, Boys Town, and a
favorite charity Senior Orphans, an organization that provides for seniors without family members. He is a Director of the Lakeland Kiwanis Club and volunteers each year at the lake Mirror Classic Car Show. So now when you see Gator’s familiar orange signs with the blue letters, you’ll know why they are in so many places. The Lakeland Area Chamber of Commerce would like to congratulate Gator Realty of Polk as the Small Business of the Month for April.
B y P a t rici a Hen d l er ,
Small Business of the Month Award Committee Member, Don Pickard (Pickard and Pickard REALTORS), presents the April Small Business of the Month Award to Tom Sharar, Gator Realty of Polk.
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City of Lakeland
THE
MATTERS OF
W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A C HA M B E R I S S O B E C O M I N G ? R E AD on . . .
C AL E N D a R
E V E N T H I GHL I GHT S
NEW MEMBERS
R I B B O N C U TT I N G S
wrap-up the 2011 legislative session with the chamber The Florida Legislature convened on March 8 with several controversial issues and a challenging budget ahead of them. Every vote taken during their legislative session, from committee to floor, affected residents and businesses across the state. The Lakeland Chamber has a very active Public Affairs division that monitors and reports on those issues that stand to affect businesses of all sizes. With support from a dedicated delegation of elected officials, the Chamber is able to keep members informed and updated during Session and throughout the year. The Legislative Wrap-Up Breakfast provides members an opportunity to hear a firsthand “wrap-up” of session and the outcomes for local business and industry. With important topics including transportation, education, healthcare and insurance, this opportunity to meet with Polk’s Legislative Delegation becomes increasingly more important each year. “Our firm has proudly supported the Legislative Wrap-Up Breakfast for many years because it is very important to our business to keep informed about the performance of our State legislators and the bills that they have introduced and supported that impact our businesses. Now, more than ever, it is important to us, as business owners and business advisors, to keep informed about our legislative delegation and their efforts so that we can advocate for a strong business environment and legislation that fosters the health and growth of our businesses.”
-Tim Campbell Clark, Campbell, Mawhinney & Lancaster, P.A.
This event is one of the most valuable public affairs tools that the Lakeland Chamber provides, linking businesses directly with elected officials. Take advantage of this opportunity today- seating is limited and tickets will sell out!
F O R U M F O R B U S I N E S S | 11
MAY 2011 dates TUES 3
EMERGE Lakeland – Drop-In Networking 5:30 p.m. DC’s Sports Bar 1015 S Florida Ave
thur 12
Leadership Lakeland Class XXVIII – Graduation
THUR 19
Legislative Wrap Up Breakfast
6:00 p.m. Lakeland Yacht & Country Club 929 Lake Hollingsworth Dr.
7:00 a.m. Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive
thur 5 mon 9
Leadership Lakeland Class XXVIII
tues 10
Talent Development & Education KSI
Wed 11
Government Affairs
tues 24
EMERGE Lakeland Political Breakfast 8:00 a.m. Lakeland Yacht & Country Club 929 Lake Hollingsworth Dr
monday
WED 25
Board of Directors Meeting
THUR 26
SCORE Business Roundtable
EMERGE Lakeland Steering Committee 3:45 p.m. Chamber Briefing Room
8:00 a.m. Chamber Briefing Room
JULY
7:30 a.m. Chamber Briefing Room
North With the Tigers
29-31
9:00 a.m. Chamber Briefing Room
wed 18
Executive Committee Meeting
MON 23
“Destination: China” Orientation
tuesday
Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive
3:30 p.m. Chamber Briefing Room
BusinessVoice of Greater Lakeland
Business After Hours
5:30 p.m. Lakeland Flying Tigers/Lakeland Electric Joker Marchant Stadium 2301 Lakeland Hills Blvd
Communications/Arts & Culture Day
OCT
4:00 p.m. Chamber Briefing Room
The Chamber’s annual road trip to support the Detroit Tigers and their commitment to Lakeland. July 29-31, see the Detroit Tigers take on the Los Angeles Angels at Comerica Park in Detroit!
Destination: China
9-17
Encounter the people and places of China on this 10-day trip with the Chamber from just $2,299!
5:30 p.m. The Lakeland Center
wednesday
thursday
friday
sat
sun 1
2
3
4
Leadership Lakeland Class XXVIII Communications/Arts & Culture Day
EMERGE Lakeland – Drop-In Networking 5:30 p.m.
9 EMERGE Lakeland Steering Committee 3:45 p.m.
16
10 Talent Development & Education KSI 3:30 p.m.
17
5
11 Government Affairs 8:00 a.m. BUSINESSVOICE OF GREATER LAKELAND 9:00 a.m.
18 Executive Committee Meeting | 4:00 p.m.
12
6
7
8
13
14
15
20
21
22
27
28
29
Leadership Lakeland Class XXIX Applications Due 4:00 p.m.
Leadership Lakeland Class XXVIII – Graduation 6:00 p.m.
19 Legislative Wrap-Up Breakfast 7:00 a.m. Business After Hours 5:30 p.m.
23 Destination: China Orientation | 5:30 p.m.
30
24 EMERGE Lakeland Political Breakfast 8:00 a.m.
31
12 | F O R U M F O R B U S I N E S S
25 Board of Directors Meeting | Noon
26 SCORE Business Roundtable | 7:30 a.m.
01
02
• WORKERS COMP • EMPLOYEE BENEFITS • PAYROLL PROCESSING & TAXES Heacock Payroll offers employers a 03
04
complete payroll processing service which can combine your payroll taxes, workers’ compensation and employee benefits. Allowing you to spend more time on your business and less time on paperwork.
05
You spend more time on your business and less time on paperwork.
01 | Members mix and mingle as Office
Furniture Depot welcomes Business After Hours for the 12th year!
02 | The showroom offers a perfect location
for networking as well as sampling delicious food!
03 | Melanie Brenton accepts the Plaque of
04 | Schmooze a’Palooza power networkers
get ready to make it happen!
05 | Members enjoy great food from Mojo’s
Wings, Burgers, Beer. Schmooze a’Palooza is the perfect way to meet up to 20 contacts over lunch!
.HEACOCK.COM
WWW
100 E Main St. • Lakeland, FL • 863.683.2220 1105 US Hwy 27 North • Sebring, FL • 863.385.5171
Appreciation for Office Furniture Depot, Inc. F O R U M F O R B U S I N E S S | 13
NEW M E M B E R S A R C Towing Services, LLC 1225 George Jenkins Blvd Lakeland, FL 33815-1365 (863) 683-2800 F: (863) 688-9958 Towing Service Heather Cullaton ARCTowingService.com
Bright House Networks Media Strategies 250 Lake Wire Dr, Ste 250 Lakeland, FL 33815 (863) 228-2224 F: (863) 868-9108 AdVertising Olinda Sykes Mybrighthouse.com
The Cabinet Warehouse
3330 US Highway 92 E Lakeland, FL 33801-9600 (863) 665-8098 F: (863) 665-8107 Cabinets/Cabinet Makers Scott Hodgson lakelandkitchenandbathcabinets.com
Central Florida Academy of Etiquette dba Just Dance
308 E Lemon St Lakeland, FL 33801 (863) 877-7807 Dance Company/Dance Training Kevin Rios, Lynda Taylor & Glenda White Smilejustdance.com
Classic Coach Works
3340 US Hwy 92 E Lakeland, FL 33801-9600 (863) 510-0017 F: (863) 510-0071 Recreational Vehicles Greg & Stephanie Williams classiccoachworks.com
Do It Mobile
(863) 299-1990 Advertising – Specialties Dianne J Berry
Dzire International Salon and Spa, LLC
3123 US Hwy 98 N Lakeland, FL 33805-2103 (863) 816-5832 Hair Salons Tramisha & Craig Smith dzire.org
Fish City Grill
Gourmet Goodies (863) 670-7113 Bakers Carissa Hughes ggcupcake.com
Kids World Enrichment Center
932 Martin L King Jr Ave Lakeland, FL 33815-1409 (863) 686-5783 Schools – Pre-Schools & Kindergarten Carolynne P. Mather kidsworldenrichmentcenter.com
NR Music Makers
PO Box 7519 Lakeland, FL 33807-7519 (863) 709-9587 F: (863) 709-9587 Entertainer Riggs Norris
Vantage Property Management, LLC
1485 Town Center Dr Lakeland, FL 33803-7966 (863) 683-1243 Restaurants Brian Edwards Fishcitygrill.com
1925 E Edgewood Dr, Ste 100 Lakeland, FL 33803-3480 (863) 412-8136 F: (863) 687-2770 Property Management Rebekah Mossow vantage-properties.com
Florida Rural Legal Services, Inc.
Victoria Manor Apartments, LLC
963 E Memorial Blvd Lakeland, FL 33801-1919 (863) 688-7376 F: (863) 683-7861 Associations Dorene Yates Frls.org
M E M B ER RENEWALS
3685 Victoria Manor Dr. Lakeland, FL 33805-2911 (863) 682-1300 F: (863) 680-1106 Apartments Kevin Murray victoriamanorapts.com
15
years 1 9 7 9 | 3 2 Ye a rs Lakeland Association of Realtors
20+
years 1 9 6 7 | 4 4 Ye a rs YMCA of West Central Florida
1 9 8 0 | 3 1 Ye a rs Miriam South Corporation Zimmermann Associates, Inc.
1 9 8 2 | 2 9 Ye a rs Hudson Pump & Equipment Sclafani Williams Court Reporters, Inc.
1 9 6 8 | 4 3 Ye a rs
1 9 8 3 | 2 8 Ye a rs
B & B Auto Body Works, Inc.
Lakeland Regional Medical Center
Republican Women’s Club of Lakeland Federated Valiant Products, Iinc. Webster University
10
years Baron Realty Cardinal Health GC Services, LP Lake Mirror Classic, Inc. Munson, Vining & Midyette, LLLP
1 9 7 0 | 4 0 Ye a rs
1 9 8 4 | 2 7 Ye a rs
Lohr Enterprises
The Parlour Inc. of Lakeland
1 9 7 2 | 3 9 Ye a rs
1 9 8 5 | 2 6 Ye a rs
Cleveland Heights Animal Hospital
BloodnetUSA Omnia, Inc.
5
Gator Realty of Polk
1 9 8 6 | 2 5 Ye a rs
1 9 7 5 | 3 6 Ye a rs
Cypress Lakes Pepperidge Farm, Incorporated
years
1 9 7 4 | 3 7 Ye a rs
Southeastern University
1 9 7 7 | 3 4 Ye a rs Bopp and Tarver, PLLC Stanley Steemer Carpet Cleaner
1 9 7 8 | 3 3 Ye a rs Sun ‘n Fun, Inc.
14 | F O R U M F O R B U S I N E S S
1 9 9 0 | 2 1 Ye a rs Consulate Health Care Sir Speedy Printing
1 9 9 1 | 2 0 Ye a rs Claussen’s Fine Furniture Rooms To Go
J. Larry Durrence Family Martial Arts Center Flagler Development Company ITB Capital Management, LLC Liddy’s Pharmacy & Synergy Sports Nutrition Message on Hold by ESP.com, Inc. SHR Human Resources, LLC
RIBBO N CUT T I N G S
Special thanks to Mayor Gow Fields, Commissioner Justin Troller and all the Board Members and Chamber Champions who truly make these ceremonies special events.
Kid Krazy Retailer’s Inc. Lakeland, FL 33813 4620 S Florida Ave, Suite 103 | (863) 619-7000 www.kidkrazyonline.com
Church of the Resurrection
Something Cellular
Lakeland, FL 33813
Lakeland, FL 33812
3720 Old Highway 37 | (863) 646-3556 www.churchoftheres.net
5109 US Hwy 98 S | (863) 279-5188
WWBF Radio Station
PACE Center for Girls, Inc.
Bartow, FL 33830
Lakeland, FL 33801
1130 Radio Road | (863) 533-0744 www.wwbf.com
101 W Main Street | (863) 688-5596 www.pacecenter.org
Parker Street Ministries, Inc.
Word Alive Ministries, Inc.
Lakeland, FL 33801 719 N Massachusetts Avenue | (863) 682-4544 www.parkerstreetministries.org
Lakeland, FL 33801 1019 N Tennessee Ave | (863) 683-3846 www.mywordalive.org
F O R U M F O R B U S I N E S S | 15
Baylis & Company PA CPAsÂ
CHAMBER
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MOVE
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Also, Lita J. McHugh, CPA, recently attended the Association of Government Accountants 2011 Governmental Accounting Conference held in Tallahassee, FL. The conference focused on ethics, accountability and transparency in governmental accounting.
Peace River Center C oldwell Banker Commercial Saunders Real Estate, LLC Trent Saunders recently joined Coldwell Banker Commercial Saunders Real Estate as a Licensed Real Estate Associate and RealtorÂŽ. He is a 7th generation Floridian and comes from a family with long-time ties to Florida agriculture, citrus, and the real estate industry.
CPS Investment Advisors Financial Planning conference in Las Vegas. The conference was sponsored by the American Peter C. Golotko, CPA/PFS, MBA, partner at CPS Investment Advisors recently attended the Advanced Personal Institute of Certified Public Accountants.
CHASTAIN-SKILLMAN, INC. President of Chastain-Skillman, Dr. Jim Chastain’s inventive work on several engineering projects was recognized publicly at the Florida Engineering Society’s 2011 Ridge Chapter’s Annual Awards Banquet, when the Society presented him with the Outstanding Technical Achievement Award. The Outstanding Technical Achievement Award is given to someone who has made an innovative technical achievement that has enhanced the engineering profession and made a positive impact on the public. “It is an honor to receive this award,� said Dr. Chastain. “This is a reflection of a number of innovative projects that we’ve worked on over the years in which we’ve applied new research or computational techniques to create better solutions for our clients.�
Springer-peterson roofing and sheet metal
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Leigh I. Baker has rejoined Baylis & Company PA CPAs. Baker holds a Bachelor of Science degree in Accounting from Florida Southern College and has more than 11 years of accounting experience.
Springer-Peterson is proud to announce that they have been selected as an “Elite Roofing Contractor� for Sika Sarnifil. The local roofing and sheet metal company is one in 117 contractors in the United States that have been selected in recognition of a commitment to high quality roofing installations. Every Sika Sarnafil contractor goes through a rigorous training and evaluation program to assure that they meet Sika Sarnafil’s highest standards. In addition, each contractor is evaluated and rated annually on a variety of technical and business criteria.
Pleased to announce Donna Rininger has been named the Director of Substance Abuse Services.   A licensed mental health counselor and certified addictions professional, Ms. Rininger has experience providing mental health and substance abuse therapy to children, adolescents and adults and has extensive experience in program development.  Ms. Rininger has been named to the position formerly held by the late Robert Williamson.
GrayRobinson PA Lakeland attorney Stephen C. Watson, was recently recognized by the Kiwanis Club of Lakeland for his 40 years of service and membership to the organization. For four decades, Watson has helped the Lakeland community by organizing community service projects and sponsoring charitable foundations such as Toys for Tots and the Salvation Army. Watson received the Kiwanis International Legion of Honor Award, recognizing his accomplishment during an event held at the First United Methodist Church.
JSK Consulting, Inc. Proud to have been selected by Polk County Utilities to provide ongoing Engineering Consultant Services. This includes a variety of services such as water and wastewater treatment plant engineering, utility pipeline design and permitting, utility master planning, and utility infrastructure rehabilitation.
Tourism MARCH Tourism Inquiries During the month of March, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community. Walk-in Visitors...........................................426 Relocation Response Mailings..................3 Relocation Response (Walk In).................31 Accommodations...........................................1 Winter Accommodations............................1 Visitor Information Mailings...................26 Visitor Center E-mail Inquiries...............103
CHAMBER NAMES HOLMES PUBLIC AFFAIRS VP
The Lakeland Area Chamber of Commerce is pleased to announce Yadira Holmes has been named Vice President of Public Affairs. Advocating for business is a crucial role for the Chamber, and Holmes brings extensive experience and vast political knowledge to her new position. Yadira most recently served as Legislative Assistant to State Senator Paula Dockery, whom she credits with providing a substantial background in community and
public relations, legislative advocacy, and communications. In addition to this work, Yadira has held positions in the federal and nonprofit sectors. Yadira is a graduate of Florida State University, with a Bachelor of Science in Political Science and History. In 2011, she will complete a Master’s Degree in Political Management from The George Washington University in Washington, DC. Yadira is married to Chad Holmes, a teacher at Kathleen High School, and has three children: Jacoby, Ava and Stryker. She is an active member of First United Methodist Church and the Lakeland Downtown Kiwanis Club.
Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This month, the Chamber staff would like to recognize Karen Houtz with Community Bank of Florida for her outstanding attention to Chamber members and attendance at events! Karen is a wonderful asset to the Chamber and to the Lakeland community!
Karen Houtz
Community Bank of Florida F OFROURMU MF OFRO RB UBSUI SN IENSESS S | | 17
The Dedication of Central Florida Aerospace Academy at the Sun ‘n Fun Fly-In Leaders from Polk County Public Schools, the City of Lakeland, and local businesses dedicated the Central Florida Aerospace Academy at the opening of the Sun ‘n Fun Fly-in on March 29, 2011. The 58,000 square foot facility was made possible because of the generosity and vision of former World War II bomber pilot and businessman James C. Ray of Naples. The Academy is a shining example
of partnership and collaboration in Lakeland and Polk County. Housed at Sun ‘n Fun at the Florida Air Museum, built by local businesses and supported by the City of Lakeland, this latest School District Workforce Education endeavor offers high school students realworld engineering, science, technology and mathematics education in preparation for highskill careers in aviation and aerospace.
01 | The Central Florida Aerospace Academy sits at the entrance to Sun ‘n Fun at the Florida Air Museum, and provides an apropos training ground for science, engineering, math and technology.
01
02 | Businessman and philanthropist James C. Ray throws an imaginary baton to the students at Central Florida Aerospace Academy, passing a symbolic torch for aviation and aerospace excellence. 03 | Partners, School Board Officials, District Staff, and Mr. Ray cut the ribbon officially dedicating the CFAA building.
02
03
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04 | Bill Eickoff, Sun ‘n Fun Fly-In Chairman, presents a plaque to Mr. Ray in appreciation of his generous gift and his commitment to aviation education. 18 | F O R U M F O R B U S I N E S S
Your community has always been ours.
David Brown
Doug Elmore
Loretta Mervis
Bretta Christakos
Commercial Relationship Manager - 31 years
Commercial Banking Sales Team Manager – 31 years
Commercial Relationship Manager – 35 years
Commercial Relationship Manager – 28 years
Tom Pollock
Commercial Relationship Manager – 8 years
Shared values. Long-term vision. A commitment to each other. The same things that have made us a strong community also make SunTrust a strong bank. In fact, in addition to extensive local market knowledge, our primary bankers have a combined 133 years of experience. In other words, we’re here today and we’re here to stay. Get to know us better. Stop by a branch, call 800.SUNTRUST or visit suntrust.com.
SunTrust Bank, Member FDIC. © 2011 SunTrust Banks, Inc. SunTrust and Live Solid. Bank Solid. are federally registered service marks of SunTrust Banks, Inc.
Arts + Education = Preparing Students for the 21st Century
Meri Mass
Polk Arts Alliance
CONNECT ] PolkArts.org
In Polk County and beyond, there is growing support for maximizing arts education. The fact is, the future success of America and its workforce in the global economy will rely on creativity and innovation. The research shows that arts in education has a lasting effect on children from K-12 and higher. Music, visual art, theatre, dance, digital arts, etc. teach and nurture creativity, judgment, selfrespect and discipline. Data pulled from the Florida Department of Education data vault at the request of State Senator Wise of Duval County was analyzed by Dr. Steve Kelly of Florida State University.
Dr. Kelly found the positive correlation between student achievement and arts courses “overwhelming.” This work was directed and funded by the Florida Music Educator Association (FMEA). The return on investment in arts education includes: higher test scores, higher GPA and lower dropout rates and is well proven to close the achievement gap. In Polk County all of our performing arts schools are “A schools” and as of 2009 Harrison School for the Arts had a 100% graduation rate. Florida Department of Education data document student
achievement increases in direct correlation to the number of credit hours of arts education. Did you know that the arts are defined as part of the core curriculum in the “No Child Left Behind Act?” A study of the 2008 cohort of Florida 12th graders showed that students with more arts education did better by all measures of academic achievement (SAT, FCAT Reading, Writing, Math) compared to students with less arts education. For the general population, the more arts classes taken, the higher student achievement. For students on free
and reduced lunch programs, the more arts classes taken, the higher the student achievement. For students divided by ethnicity, the more arts classes taken, the higher the student achievement. The arts reach out to emotions and help to develop the humanity of students. Art teaches passion, compassion, understanding of diverse cultures, plus increases empathy and the acceptance of diversity. It has long been said that a child who has paint brush or musical instrument in his hand is less likely to engage in violence. It is proven that Arts education is vital B A N K O F C E N T R A L F L O R I DA
to teach and engage students to develop critical thinking skills, synthesize diverse information and innovate, develop selfdiscipline, and deal with challenges creatively. The Florida Alliance for Arts Education is working with all of the Arts Agencies in support of the continued partnership between the Florida Department of Education (DOE) and Arts for a Complete Education (ACE) in the DOE Budget process for 2011-2012. With a 20-year history, this collaboration has helped more than 500,000 students and educators reach arts in education goals in 67 counties. The INTELLIGENT BANKING
Left to right Jennifer Adams, Pam Mitchell, Gwyndolyn Hughes, Barbara Lineberger, Chrissy Schaff, Joe Furnari
Personal attention from your own private banker.
“We are fortunate to have these six professionals with more than 100 years of combined banking experience right here in Polk County.” Paul J. Noris – President and CEO
Our personal banking officers understand your busy schedule. You can depend on us to be a flexible financial partner and provide an unparalleled level of service. If this level of personal service is missing from your current bank, perhaps it is time to consider intelligent banking at Bank of Central Florida. Discover why everyone is talking about Bank of Central Florida … you’ll find we are refreshingly different. Member FDIC
www.bankofcentralflorida.com
20 | F O R U M F O R B U S I N E S S
Downtown Lakeland 101 S. Florida Avenue • 863-682-7100 South Lakeland 5015 S. Florida Avenue • 863-701-2685 Bartow 515 N. Broadway Avenue • 863-534-3585
Your next strategic step: Earn your MBA in 16 months.
annual state investment has diminished by over 55% from a high of $310,000 to a FY 2011 investment of $140,103. At the same time, student enrollment has grown along with demand for arts education as a proven critical component of 21st century education.
Jobs in the Creative Industries Sector
Graphic designers outnumber chemical engineers by four to one! More Americans today work in arts, entertainment, design and the creative industry sector than work as lawyers, accountants, and auditors. According to Dun & Bradstreet January 2010 data, there are more than 47,564 arts-related businesses in Florida that employ more than 184,436 people. There is a new focus
on the importance of art as a critical component to what was known as S.T.E.M (Science, Technology, Engineering and Math) and the current initiative is S.T.E.A.M (Science, Technology, Engineering, ARTS and Math) for our students to be competitive in the global creative industries workforce.
The Creative Economy in Florida
While arts education is an important component to every child’s education, indifferent of career aspirations, Florida has a special interest in strong arts education to prepare students to support our economy. Arts and Cultural Tourism is one of the fastest growing segments of Florida’s Tourism Industry as well
as worldwide. Virtually everything from products and packaging to marketing materials and websites requires the use of trained designers and artists. The Entertainment Industry in Florida (Disney, Universal, etc.) is dependent on singers, dancers and actors. Florida’s Creative Economy is dependent on a continuously filling pipeline of visual artists with expertise in the fine arts, graphic arts, digital media, film and all the performing arts as well as the technicians to support their work. Just as major league players become proficient while in school, so do the artists and performers who fuel Florida’s Creative Economy. According to a report of the New Commission
You can make a difference Because our schools prepare our children to be citizens, workers, parents, and community members, every citizen is a stakeholder in the issue of cuts in funding for arts education. For more information, to get involved and stay informed, visit: • The Polk Arts Alliance: www.polkarts.org • Florida Alliance for Arts in Education: www.faae.org • Arts Education Partnership: www.aep-arts.org • The Kennedy Centers ArtsEdge: www.artsedge.kennedy-center.org • Americans for the Arts’ Education Resource Center: www.artusa.org
on the Skills of the American Workforce “the difference between success and failure for the students who will be the workforce of tomorrow, will be Creativity and Innovation!” Creativity is critical for the workforce of the 21st Century. Arts in the education system are critical to teaching that creativity! The Polk Arts Alliance is the County-designated Arts Agency with a mission to cultivate an environment for the arts to flourish through advocacy, coordination, collaboration, economic development, education and promotion. Resources: Tough Choices or Tough Times, The Report of the New Commission on the Skills of the American Workforce, www.skillscommission. org; Florida Alliance for Arts Education, Division of Cultural Affairs and Americans for the Arts of which the Polk Arts Alliance is a member and is the representative for Polk County.
THE 16-MONTH MBA PROGRAM Take your career to the next level. As a Florida Southern MBA student, you will develop the skills necessary to lead an organization, a small business, or a large company. l Weekday
or Saturday options l High quality degree l Professional networking opportunities l Innovative curriculum l Global focus l Real-world business experiences l Open to graduates with a degree in any major
Apply Today www.flsouthern.edu/mba Questions? Florida Southern College Graduate Admissions 863.680.4205 F O R U M F O R B U S I N E S S | 21
COMMON
TA S T E
a of local business o n e c u p at a t i m e
The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.
K ei t h J o h nson |
POOL WORKS
Customers are always surprised to learn that Pool Works is so much more than a small family run retail pool supply store. Over the last 26 years, Pool Works has grown into the largest pool service company in Polk County. We employ 25 associates that perform more than 1,000 visits per week to our swimming pool and water treatment customers. After always having a huge service presence in the Lakeland market, Pool Works has further cemented it’s commitment to our Lakeland customers by opening another new retail pool service and supply store on the corner of Hwy 540A and Lakeland Highlands Blvd in the Publix in the Highlands Plaza. We have very high standards when it comes to screening our employees during the hiring process. You can ALWAYS feel comfortable when you choose Pool Works to work on your backyard swimming pool. We NEVER allow anyone in your backyard that hasn’t undergone a comprehensive background check and extensive training. We are licensed by DBPR, fully insured and carry workers’ compensation insurance. Pool Works cleaning technicians spend countless hours training so that they understand what is needed to protect a customer’s very expensive pool finish and equipment. Pool Works is the pool service company that even other pool companies use. We are the warranty center for every major piece of pool equipment and are often called on by other pool service companies and builders to assist them. Today’s pool equipment requires experience and training to repair properly because many of the components of salt water, automation, and heating systems are computerized and require a working knowledge that ranges from water chemistry to computer repair. The “pool guy” of today is not what he used to be! You will often see Pool Works service technicians pull out laptop computers to help troubleshoot system challenges. Pool Works is a third generation family run business started in 1984 by John Johnson. Currnetly, John’s son Keith Johnson manages the operation and is proud to call Polk County his life-long home. Keith’s sons are involved in the business and are looking to the future and carrying on the family tradition. From our family to yours, we invite you to give us a try. We can be reached at (863) 665-9400 or on the Web at TeamPoolWorks.com 22 | F O R U M F O R B U S I N E S S
GO TIGERS!
FORUM FOR BUSINESS
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SPECIAL COUPON PRICE...
U-SHAPED DESK INCLUDES DESK, BRIDGE, CREDENZA
AND (2) SUSPENDED BOX/FILE PEDESTALS
599!
only $
(must present this coupon)
Can be set up as a right or left configuration. Regular Price: $699.00
Mahogany Finish Only Limited Quantities Available – No Substitutions
Locally Owned & Operated
(863) 682-3450
2440 Hwy. 98 North 1 Mile S. of I-4 Across from Lakeland Chrysler www.officefurnituredepot.com
RETURN SERVICE REQUESTED
EDGE: Reeded tops SIZE: 36"x 71"/ 24" x 48"/ 24" x 71”
Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607
FINISH: Mahogany only
BUSINESS
H URS
AFTER
MAY 19 5:30 - 7:30 P.M. JOKER MARCHANT STADIUM 2301 Lakeland Hills Blvd
$10 Chamber Member ~ $30 Non-Chamber Member
Your R.S.V.P. is appreciated! Visit Lakeland.Chamber.com to register.
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FORUM FOR BUSINESS