Issuu

YourBusiness 2010-2011 Marketing Opportunities Guide

member-exclusive sponsorships, advertising and public relations opportunities PO Box 3607 | Lakeland, FL 33802 | (863) 688-8551 | LakelandChamber.com

LEAD

Trustees Memberships are designed for visionary companies interested in building business at the highest level. The bundled benefits and top-tier recognition make this program ideal for businesses that want to take an active role in the Chamber. Trustees Membership Investment: $2,500 • Recognition as a Trustee Member in the Chamber’s annual Buyer’s Guide published in January • Recognition in the Trustees Section at LakelandChamber.com, the Chamber’s award-winning Web site • $500 Advertising voucher for Chamber publications • Invitation for up to four (4) company members to attend annual Trustees Event • Four (4) pre-paid annual passes to monthly Business After Hours events • Four (4) pre-paid passes to bi-monthly Business & Breakfast events • Two (2) tickets to triannual Schmooze a’Palooza Power Networking luncheons • Two (2) tickets to annual Economic Forecast Breakfast • Two (2) tickets to Chamber Annual Meeting • Two (2) tickets to Annual Tiger Bar-B-Q • Two (2) tickets to annual Legislative Wrap-Up Breakfast • One (1) use of Chamber’s electronic membership mailing list

CONNECT 2010 Annual Meeting Investment Range: $5,000-$10,000 Februay 3, 2011 | The Chamber’s Annual Meeting celebrates the Chamber’s accomplishments from the previous year and recognizes volunteer leaders who have made the year a success. The George Jenkins Award and the Scott Linder Small Business of the Year Award will be presented. The “Passing of the Gavel” between Chamber Board Chairs is an additional highlight. CommUnity Celebration Investment Range: $500-$8,000 March 2011 | This celebration of diversity attracts business leaders and champions of community for a lunch-time keynote. As the premier county-wide diversity event the CommUnity Celebration attracts nationally-recognized speakers, offering memorable and inspiring presentations each year. CarBQ Investment Range: $500-$5,000

An increasingly important component of marketing programs, event and program sponsorships marry public relations with traditional promotion for a highly effective method that reaches key audiences and strengthens your brand. Our connection sponsorships provide recognition for start-ups as well as well-established firms focused on growth. Any company can benefit from the Chamber’s many networking opportunities. Business After Hours Investment: $1,500 Each month, this classic Chamber event is hosted by a member business. Each one is unique, and sees about 200 members and guests in attendance. This casual, social networking continues to be a Chamber favorite.

November 2010 | Support your employees while you support the Chamber! This completely portable “CarBQ” lunch will delight your employees and show your support for the Lakeland Area Chamber of Commerce! Purchase your boxed bar-b-que lunch tickets for the entire office and drive on through! Sponsor deadline: August 31 Luau Downtown Investment range: $250-$5,000 April 2011 | With 500+ in attendance, this signature party becomes the largest Business After Hours of the year! Restaurants and caterers vie for the “King of the Wing” title and attendees soak up the sun & tunes from a live band. Sponsors benefit from the events exposure and admission tickets for clients and employees.

CONNECT Each year, the Detroit Tigers Organization helps Lakeland’s economy with an estimated $18 million boost. Through the Chamber’s Convention & Visitor’s Division, the Tigers players, families, staff and fans are all treated to a warm welcome each spring. 65th Annual Tiger BBQ Investment Range: $500-$5,000 February 2011 | This is THE Chamber event to welcome the Detroit Tigers back to their Spring Training home – for more than 60 years! Treat your clients to the “famous menu” of steaks, sausage, ribs, shrimp & corn! We expect approximately 300 Tigers and their guests to attend this event with 700 Lakeland fans. Title Sponsor’s logo included on the drink mug giveaway!

North With the Tigers Investment: $2,500 August 2011 | The Chamber’s annual summer trip in support of Detroit Tigers Baseball and the economic impact they bring to Lakeland each year. Approximately 50 guests attend to meet with Tigers officials and express our support in a positive and tangible way in their city. A major advantage of this sponsorship is the exposure to the Tigers in their community. This trip sells out every year!

CONNECT New Member Receptions Investment Range: $250-$1,250 The Chamber’s new members are welcomed every other month with a special reception hosted by a current member. Be the first to congratulate our newest businesses! Business & Breakfast Investment Range: $500-$1,500 A premier networking opportunity for early birds, Business & Breakfast events add some professional development too! Each event is hosted by a member business to offer maximum exposure for a minimum investment. Held in even months during 2011.

BG Release Event 2011 Investment Range: $1,000-$3,000 January 2011 | The release of the Chamber’s Annual Buyer’s Guide and Preferred Business Directory is a major event each year. Published in January, members can’t wait to get a look at the new full-color publication! Celebrate the release of this book in style - then participate in delivering them to member businesses! A great party followed by an even better networking opportunity.

Chamber Champions Investment Range: $150-$1,000 Chamber Champions volunteer as an extension of Chamber staff, helping new & current members become involved with programs and activities. Aligning your company with the program allows the Chamber to continue this valuable program and broadcasts your support of Chamber membership.

Legislative Wrap-Up Breakfast Investment Range: $500-$2,500 May 2011 | Each May, the Chamber hosts our Polk County Legislative Delegation to share a first-hand account of the work from session. This sell-out breakfast is a perfect way to share your brand with Lakeland’s most influential business owners and decision makers.

Relocation Package Investment Range: $500-$1,200 Connect directly to newcomers to the area! With over 1,000 Relocation Packages mailed or handed over the counter to prospective Lakeland residents, your company can be one of the first to brand your expertise and service.

CONNECT The Chamber’s annual Golf Scramble- now in it’s 20th year- offers members time to re-connect, entertain clients and enjoy the beautiful Florida weather. This popular event serves as one of the Chamber’s most important fund raisers, allowing the organization to fulfill it’s mission to uphold a strong business climate in Lakeland. Mark your calendars to participate in November 2010. Unique Sponsorship Opportunities Investment: $100-$5,000 In addition to the outstanding opportunities that you’ll find with all Chamber events, the Scramble offers unique vehicles to showcase your company. Title Sponsor: $5,000 | Supporting Sponsor: $2,500 details available on sponsor summary

Lunch/Reception Sponsorship: Investment: $2,500

Golf Cart Sponsorship: Investment: $2,000

Company name listed on signage, banner placement (company to supply banner), opportunity to distribute promotional items, display table at lunch/reception, onehalf team in tournament. Lunch Sponsorship is available as a trade.

Sponsor signage at tournament, company’s name on all golf carts at tournament, opportunity to place promotional items in golf carts, two (2) players in tournament.

Beverage Cart Sponsorships: Investment: $500 Sponsor signage at tournament, company name on beverage carts, opportunity for company representative to ride in cart, one (1) player in tournament Closest to Pin Contest Sponsorship: Investment: $500 Sponsor provided prize, Sponsor signage at contest hole, one (1) player in tournament Longest Drive Contest Sponsorship: Investment: $500 Sponsor provided prize, Sponsor signage at contest hole, one (1) player in tournament Putting Contest Sponsorship: Investment: $500 Sponsor provided prize, Sponsor signage at contest hole, one (1) player in tournament

Driving Range Sponsorship: Investment: $500 Sponsor signage at driving range, one (1) player in tournament Putting Green Sponsorship: Investment: $500 Sponsor signage at putting green, one (1) player in tournament Par (Hole) Sponsorships: Investment: $100 Company’s name on signage at designated hole

CONNECT Ribbon Cutting/Ground Breaking Ceremony Assistance Investment: Complimentary Ribbon Cutting and Ground Breaking Events are an exclusive benefit of chamber membership and are reserved for members who meet one of the following criteria: •

newly joined the Chamber

•

opened a new business

•

moved to a new location

•

celebrated new owners

•

completed/started major expansion or renovation

We are glad to be able to be a part of spotlighting your company and will assist in coordinating City and Chamber officials to attend. The Chamber will bring scissors (the Chamber also has nine gold shovels available) and camera; the ribbon is the responsibility of the company. Ribbon Cuttings are highlighted on Blog.LakelandChamber.com and in the Forum for Business Monthly. A Ribbon Cutting/Ground Breaking Request Form is available at LakelandChamber.com. Open House/Anniversary Celebration Tool Kit Investment: Complimentary

Online Member Events Calendar Investment: Complimentary

This kit was designed for businesses who are celebrating a milestone anniversary or hosting an open house that might not necessarily fit into our Ribbon Cutting/Ground Breaking criteria. With information on who to invite, what types of activities to plan and which fellow members to contact for assistance, this resource is beneficial to even the seasoned event planner. At the company’s request, a senior Chamber official will attend and say a few words on the Chamber’s behalf. Instructions are also included for providing the Communications Division with pictures and details to include your celebration in the Chamber’s “Member News” feature. This tool kit is available for viewing in the “Members Only” section at LakelandChamber. com.

Chamber Members have the privilege of promoting the programs, events and seminars held at their location. The Member Events Calendar is available for all visitors to LakelandChamber.com to see, but adding an event requires a member log-in. Event publication is subject to Chamber approval. Only events and seminars will be published - recurring events that last more than 5 sessions will be excluded.

Online Member to Member Offers Investment: Complimentary

Member News Publication Investment: Complimentary

In the Member’s Area of LakelandChamber.com, members are able to post discounts, offers or specials that they would like to extend to fellow members. Only Chamber members are able to view the complete offer and find the details to redeem it, but everyone who visits the site has an opportunity to see the deal and learn more about how becoming a part of our membership network can benefit their business! Visit the Members Area of LakelandChamber.com to submit your discount today!

1. Email member accomplishments to membersonthemove@LakelandChamber. com for publication in the Forum for Business Monthly. 45 word limit. 2. Email press releases to PR@LakelandChamber.com for inclusion on the blog and the Forum 2.0. 3. Submit employee praises for publication in “Perfect 10” feature of the e-zine ::point:: to point@lakelandchamber.com. 90 word limit.

EVOLVE As Lakeland and Polk County’s premier business organization, the Chamber is an important resource for business and community decision makers as well as area residents, visitors and new comers. Our innovative and respected publications get your marketing message directly to your target audience.

POINT -$1,020 Investment: $220

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Forum for Business Monthly

inside this issue

The Forum for Business Monthly is a 20-page, full color newsletter distributed to 3,900 business professionals each month. This newsletter is available in print and electronically via the Chamber’s Web site. The content includes news from the Chamber, important updates about community initiatives, pictures of events, ribbon cutting announcements and more. The magazine is an ideal vehicle for business to business contacts, but is also a viable option for reaching potential customers. After all, business professionals are consumers too!

Schmooze a’ Palooza Sizzles!: Attendee blogs about event experience. Pages 2-3

Small Business of the Month: See who received the plaque for this monthly award. Page 5

CarBQ Huge Success: Volunteers help make annual event successful. Page 6

Buy Lakeland. It makes good cents! • visit LakelandChamber.com

LAKELAND AREA CHAMBER OF COMMERCE

FORUM FOR BUSINESS monthly January 2010 Vol. XX, No.1

Full Color & Black & White Options Investment Range: $225-$625/mth 1/2 Page- C:$625, B/W:$410 1/3 Page- C:$425, B/W:$300 1/6 Page- B/W:$225 Frequency Discounts x3=-10%, x6=-15%, x12=-20%

• MARCH 18, 2009 •

SAVE THE

DATE

The Lakeland Center 11:30 a.m. – 1:30 p.m. Call the Chamber now – at 863/688-8551 Ext. 228 to order your corporate tables. You won’t want to miss this event. Here’s a hint: “HOT, HOT, HOT!!!”

12-month Contract Required Back Cover (1/3 Page)- C:$475

ALSO INSIDE: Upcoming Events • EMERGE Lakeland • Ribbon Cuttings • Members on the Move

Member to Member Direct Investment: $450/month Businesses understand the challenge of differentiating themselves from the “other guy”. Advertising with Member to Member Direct allows members to share their messages with a large audience for a very affordable price. Member to Member Direct is limited to five each month, and is an ideal vehicle for sharing special offers, upcoming promotions or just telling your company’s story. Member advertisers must supply 4,000 flyers to the Chamber.

2011 Buyer’s Guide & Preferred Business Directory

BUYER’S 2010 Lakeland Area Chamber of Commerce

GUIDE

A colorful, comprehensive guide to Lakeland’s Quality of Life, the Buyer’s Guide receives rave reviews from members and visitors each year. This guide serves as a business directory, relocation resource and Chamber information report, offering companies from all industries the opportunity to increase brand recognition and position themselves as a leader in the community. The Buyer’s Guide is distributed to 1,800 member businesses, 1,000 relocation packets, countless hotels and motels and walkin referrals. New for 2011, the guide will be available as an online piece and emailed to Chamber contacts. Ads may be updated up to 3 times per year in the “online” version for no additional charge. Ad art deadline is October 8, 2010. Publication date is January 2011.

LakelandChamber.com

Outside Back Cover- $6,000

Quality of Life Section Full Color & Black + 1 Color Options Investment Range: $500-$5,000

Business Directory Section Black & White Options Investment Range: $500-$1,500

Inside Front Cover- $4,500

2-Page Spread- C: $5,000

1/2 Page- B/W: $1,500

Inside Back Cover- $3,500

Full Page- C: $3,000, B+1: $2,500

1/3 Page- B/W: $1,000

1/2 Page- C: $2,000, B+1: $1,500

1/6 Page- B/W: $500

Special Placement Full Color Options Investment Range: $3,500-$6,000

1/3 Page- C: $1,500, B+1: $1,000 1/6 Page- C: $1,000, B+1: $750

DETAILS Title Sponsorship

Patron Sponsorship

Company logo prominently displayed on event material, including slide presentation if applicable

Company name included in event material, including slide presentation if applicable

Named as Title Sponsor in all promotional materials

Named as a sponsor in all promotional materials

Logo, with link, displayed on LakelandChamber.com & Forum 2.0 promoting the event

Name on LakelandChamber.com & Forum 2.0 promoting the event

Opportunity for welcome or introduction of speaker as applicable

Attendance Opportunities: Two (2) tickets to event

Attendance Opportunities: Two (2) Corporate Tables with preferred seating (20 tickets)/1 Golf Scramble Team

Company Logo prominently displayed on all printed materials

Advantage Sponsorship Company Logo included in event material, including slide presentation if applicable Named as Advantage Sponsor in promotional materials Sponsor recognition from speaker’s podium Logo displayed on LakelandChamber.com and Forum 2.0 promoting the event Attendance Opportunities: One (1) Corporate Table with preferred seating (10 tickets)/1/2 Golf Scramble Team Supporting Sponsorship Company name included in event material, including slide presentation if applicable Named as a sponsor in all promotional materials Name on LakelandChamber.com & Forum 2.0 promoting the event Attendance Opportunities: Six (6) tickets to event

Program Sponsorship

Named as program sponsor in advertising materials Logo with link displayed on LakelandChamber.com promoting monthly event Opportunity to distribute materials to attendees Opportunity to welcome attendees and give 60-second company commercial Event Sponsorship Event hosted at company location Company input on speaker/topic for event Company Logo prominently displayed on all printed materials Named as event sponsor in advertising materials Logo with link displayed on LakelandChamber.com promoting month of event One featured article in Forum 2.0 promoting the event Opportunity to distribute materials to attendees Opportunity to welcome attendees and give 60-second company commercial

Publication Marketing Files must be created using InDesign, Illustrator or Photoshop. Please submit as a high-resolution PDF, EPS or JPEG. FIles must be 100% at final size with all photos placed at 100%. All fonts must be outlined. Files must be submitted as CMYK or grayscale.

Ad Size

Full Page, Covers 2-Page Spread

Dimensions

8.5” x 11” .25” bleed 17” x 11” .25” bleed

Buyer’s Guide & Preferred Business Directory

Forum for Business Monthly

•

Newsletter

POINT employee e-zine

1/2 Page

7.5” x 4.875” vertical only

•

1/3 Page

(v): 2.3” x 10” | (h) 5” x 5”

•

1/6 Page

(v): 2.3” x 4.875” | (h): 5“ x 2.3”

•

SPONSOR Company Name:

Mailing Address/City/State/Zip:

Phone:

Fax:

E-mail:

Marketing Officer Name/Title:

Authorizing Company Representative Name/Title:

Our company’s 2010-2011 Chamber Marketing Plan will include the following events, publications and programs to lead, connect and evolve within the Lakeland community:

Event Marketing Title

Advantage

Supporting

Patron

Total

$10,000

$5,000

$1,000

$400

$250

$1,000

$500

$1,000

$500

o Annual Meeting

February

o Business After Hours Luau Downtown

April

$5,000

o BG Release Event 2011

January

$3,000

o CarBQ

November

$5,000

$2,500

o Chamber Scramble

November

$5,000

$2,500

o CommUnity Celebration

March

$8,000

$5,000

$1,000

$500

o Legislative Wrap-Up Breakfast

May

$2,500

$1,000

$500

o Tiger BBQ

February

$5,000

$2,500

$1,000

$500

o North With the Tigers

Summer

Sponsorship frm pg 6:

$2,500 - Named as sponsor in all promotional materials, banner display option in hospitality suite at group event

Program

Event

Total

$1,500

$500

o Business & Breakfast

Bi-Monthly

o Business After Hours

Monthly

$1,500

o Chamber Champions Luncheons

Monthly

$1,000

$150

o New Member Receptions

Bi-Monthly

$1,250

$250

Feature Sponsor

o Relocation Package

Authorized Signature:

Flyer Sponsor

$1,200 - Company logo on 9” x 12” envelope, company flyer included in package, subscription to relocation inquiries

$500 - Company flyer included in package

Total $

Date: Return this agreement to: Lakeland Area Chamber of Commerce | PO Box 3607 | Lakeland, FL 33802 | Fax: (863) 683-7454 Questions? Call Amy Wiggins - (863) 688-8551 Ext. 229 or E-mail awiggins@LakelandChamber.com

PUBLISH 2011 Buyer’s Guide & Business Directory Outside Back Cover

Inside Front Cover

Inside Back Cover

2-Page Spread

Full Page

1/2 Page

1/3 Page

1/6 Page

$6,000

$4,500

$3,500

$5,000

$3,000

$2,000

$1,500

$1,000

Black + 1 Color- QOL Section

$2,500

$1,500

$1,000

$750

Black/White- Directory Section

$1,000

$700

$500

Full Color- Quality of Life Section

Forum for Business Monthly Frequency discount: 3x (-10%) | 6x (-15%) | 12x (-20%) | Discount included in back cover ad price.

Less Frequency Discount

Total

1/3 Page

1/6 Page

Total

$320

$220

1/3 Page Back Cover

1/2 Page

1/3 Page

1/6 Page

$475

$550

$425

$490

$300

$225

# months

Inside Front 2-Pg Spread

Back Coveradj directory

Full Page

6 req’d

$1,020

$640

$510

# months Full Color Black/White

POINT Employee e-zine Premier Issues

Full Color

Advertiser acknowledges that this is a binding contract with Lakeland Area Chamber of Commerce, Inc. (the “Chamber”) which shall be effective as of the date set forth below and shall continue through the end of the month of the last ad placement date checked on the first page of this Advertising Contract. Advertiser agrees to pay the Chamber the Total Advertising Fees set forth above. Payment is to be SUBMITTED WITH THIS CONTRACT IN ADVANCE OF THE PUBLICATION DATE, unless credit of Advertiser has been approved by the Chamber. If the Advertiser’s credit is approved, the Advertiser will be billed the amount set forth above in monthly installments, in which case payment for advertising IS DUE ON OR BEFORE THE LAST DAY OF THE MONTH FOLLOWING THAT IN WHICH THE ADVERTISING WAS PUBLISHED; (provided, however, Advertiser acknowledges that in the event of monthly billing the Total Advertising Fees are considered due and payable in full as of the date of this contract and monthly billing is provided only as an accommodation to Advertiser). Any sums not paid when due shall accrue interest at the rate of 18% per annum. Cancellations are not accepted and copy corrections cannot be guaranteed after the deadline date. Previous copy will be repeated if change is not received by the deadline date. The Chamber reserves the right to change the publication schedule without prior notice. All advertising matters shall be subject to approval by the Chamber prior to consent for advertising space. The Chamber reserves the right to refuse copy at its sole discretion. The Chamber does not guarantee ad placement/location. No political advertising of any kind is accepted. This contract shall be deemed accepted by the Chamber unless rejected/cancelled in writing within 10 business days of the press run. The Chamber’s liability for error in or omission of advertisement shall be limited to refunding unearned charges already collected; under no circumstances will the Chamber be liable for any consequential or other damages resulting from error or omission. Advertiser represents the Chamber is authorized to publish the contents and subject matter of the advertisements covered by this contract, and that Advertiser possesses all necessary releases, consents, licenses, copyrights or trademarks regarding the content of the ad . Advertiser agrees to indemnify the Chamber against any loss of expense resulting from any claims, actions or proceedings based on the contents or subject of such advertisements submitted, printed, and published. The Chamber reserves the right to terminate this contract at any time upon default by Advertiser in the payment of bills or in the event of any other substantial breach of this contract by Advertiser. Upon such termination, all charges payable under this contract shall become immediately due and payable. This contract shall be governed by, and construed and enforced, under the laws of the State of Florida and venue of any legal proceedings shall be in Polk County, Florida. If any legal action or other proceeding, is brought for the enforcement of, or a dispute, breach, default or misrepresentation in connection with any provision of this contract, the successful or prevailing party shall be entitled to recover reasonable attorney’s fees, court costs, and other reasonable expenses incurred in connection with maintaining or defending such action or proceeding, as the case might be, in addition to any other relief to which such party may be entitled. The chamber will not be bound by any promises or agreements not contained herein, nor shall any such agreements relieve Advertiser or its agents (if any) of their obligation herein. This contract must be signed by all print media advertisers. Please make checks payable to the Lakeland Area Chamber of Commerce.

Authorized Signature: