L A KELAND AREA CHAMBER OF COMME R C E
F O R B U S IN E SS july 2012 | Vol. xXI, No. 7
polk Entrepreneurs Have New Resources BUY LAKELAND. It Makes GOOD cents!
FORUM FOR BUSINESS Lakelandchamber.com
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CHAMBER STAFF K a t h l een L . M unson President
KMunson@LakelandChamber.com
B a rb a r a B enne t t Executive Assistant
BBennett@LakelandChamber.com
Kara Butch
Administrative Assistant, Membership Development | Communications
kbutch@LakelandChamber.com
S a l ly C h a p m a n
Vice President, Finance & Administration
SChapman@LakelandChamber.com
C a ro l y n J a c kson
Senior Vice President, Member Relations
CJackson@LakelandChamber.com
J a c q ue l ine L . J o h nson
Senior Vice President, Convention & Visitors Bureau
JackieJ@LakelandChamber.com
K a t ie M c B ri d e Membership Consultant
KMcBride-McKenzie@LakelandChamber.com
N ikki O a k l e y
Membership Account Executive
NOakley@LakelandChamber.com
Terr y O t t in g er
Vice President, Membership Development
TOttinger@LakelandChamber.com
Rich Roy
Vice President, Public Affairs
rroy@lakelandchamber.com
He a t h er S h e a rs
Administrative Assistant, Member Relations | Public Affairs
hshears@lakelandchamber.com
P a t t y S mi t h
Administrative Assistant, Convention & Visitors Bureau
PSmith@LakelandChamber.com
L . J o a nn W a l l er Membership Consultant
jwaller@lakelandchamber.com
L a ke l a n d Are a C h a mber of Commer c e F orum for B usiness M on t h l y
Am y W i g g ins
Vice President, Communications
AWiggins@LakelandChamber.com
W a l ker W i l kerson | C h a irm a n of t h e B o a r d CliftonLarsonAllen LLP
K a t h l een L . M unson | Pub l is h er Lakeland Area Chamber of Commerce
Am y S . W i g g ins | E d i t or Lakeland Area Chamber of Commerce
C E Desi g n c o . | Cre a t i v e Dire c t ion , P R O D U CT I O N & P h o t o g r a p h y www.cedesignco.com
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35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com Š 2012 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.
a d ay i n t h e
m i tch e l l ’ s co f f e e hous e
mitchellscoffeehouse.com
5:40 Jump out of bed
5:50 Brew second pot of coffee.
7:30 Cook breakfast for the customers.
6:00 5:41
Check on the progress of Mitchell’s’ baker; set up lines for breakfast; and the fun part, brew more coffee!
Brew first pot of coffee
Have one more cup of coffee.
6:30 Clean up, clean up, clean up!
8:00
Attend a ribbon cutting for the Chamber.
Sit down to a lovely, quiet dinner with my wife and kids.
4:30 Attend another Chamber ribbon cutting.
8:12 7:00 Open the doors for business. Have a cup of coffee with the regulars; attempt to solve world and City problems; give up and go get some more coffee.
Run a few miles for my own sanity.
7:30
9:00 Make five gallons of world-famous gumbo.
5:45 Grab the top pair of shorts and t-shirts from the drawer; write a quick note to my oldest son; kiss my wife goodbye and head out the door to work.
8:30
8:30
Unload a couple of delivery trucks. Start serving lunch.
5:30
Pass out. My day is done!
Take my kids to some kind of sporting activity…baseball, biking, indoor skydiving… FORUM FOR BUSINESS
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HOW TO
A M O N T H LY
Jackie Fruge
Southland Suites of Lakeland
C O NNE C T ] BrookdaleLiving.com
Freedom from outside control or support; the state of being independent. MerriamWebster’s Dictionary defines independence in a clear and concise way – but that definition isn’t always so clear when the subject is health care.
But independence is critical to successful health care programs, specifically senior living. Lakeland is a hub of resources for our aging population including in-home care, assisted living, skilled nursing and memory care residences. These organizations and health care providers know the research shows than engaging seniors physically, mentally, socially and emotionally
can help them retain better cognitive function, stay healthier, and live independently longer. Often, family members and care givers find it easier to do things “for” aging seniors rather than “with” them. Brookdale, the parent company of Southland Suites of Lakeland and the new Clare Bridge Place Memory Care Residence, created the “Optimum
WE SHOP FOR YOU
Life” program to meet the needs of residents while encouraging continued engagement and independence. The “Optimum Life” philosophy can be summed up in one word: wellness. We believe seniors are whole people, regardless of age or physical abilities, and support the six dimensions of wellness: Purposeful, Emotional, Physical, Social, Spiritual, and Intellectual. Daily movement and exercise are essential to optimum functioning for seniors. The Movement is Medicine Exercise Program was designed with the special needs of seniors in mind. The program is based on the recommendations of the American College of Sports Medicine and the American Medical
Association and is designed to provide all aspects of exercise including aerobic, flexibility, strengthening and balance. Celebrations is Brookdale’s award winning yearlong life enrichment and dining program opportunity that offers themed experiences, special events, and life-long learning opportunities. The “Optimum Life” Education Series provides opportunities for residents to learn about a variety of health and wellness topics. Connected Living is a senior-focused technology designed to help seniors get online in a fun, easy and social way by combining access to simplified technology with personal training and support.
save the date FOR THE...
Heacock Insurance Group is an Independent Agent which means we shop the market for On July 24, Southland Suites of Lakeland will host “Brain Bowl,” a special afternoon of PROPERTY • LIABILITY challenging and fun activities that will put your If you like to comparison shop, but don’t WORKERS COMP • PAYROLL cognitive skills to the test and teach you about have the time, contact our Personal the six areas of cognitive brain function. The FINANCIAL SERVICES event will also feature a special presentation EMPLOYEE BENEFITS Insurance Advisors. We’ll shop for you. by Dr. Kevin O’Neil, renowned geriatrician and Brookdale Senior Living’s Vice President of CE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCE INSURANCEOptimum Life. The event is free and open to the general public. For more information, call (863) 701-7820. WWW COM
the broadest coverage at the best rates.
.HEACOCK.
100 E Main St. • Lakeland, FL 33801 • P. (863) 683-2228 • TF. (800) 677-5172 4
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a lora kellogg kellogg marketing
C O NNE C T ] KelloggMarketing.net
MARKETING MINUTE worth
millions
Brand different?
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Today we are all tasked with trying to get our brands noticed.
We want our brands to get followed.
Get recommended. Get bought. Get hired. Get liked. Along the way, there are a lot of distractions and demands and often a lot of competition. So, how do you create an effective brand? How do you create a brand so powerful and so strong that people want to wear it on their chest? If I asked you today whether your company is truly different from your competitors, about 90% of you would say yes. But if I asked your customers the same question, what percentage would it be? Your product, culture, capabilities, service, and follow through can create true differentiation, but too many of us try to build our companies by keeping up rather than standing out. Good brands are necessary but they aren’t enough. True differentiation requires you to think differently, hire differently, act differently, and advertise differently. Building a brand takes time and repeated exposure to the customer before it starts to take root and grow. At our advertising agency, there’s one brand we can’t live without. Apple. Why are people standing in line to buy the newest iPhone, iPad, and iBook? Because it’s Apple. It screams technology, it bellows innovation, and it’s downright cool. What other store can customers ranging in age from two to 80 walk into - with employees pierced and tattooed from head to toe - and no one blinks an eye? It’s different and it works. Our agency has a relationship with Apple. Maybe even a love affair. What brands do you have a love affair with and why? People today are thirsty for brands to provide something more. Our market is saturated with sameness. When it comes to growing your business, I believe there is no quality in being the same. There is no quality in routine work or soso service and absence of variation and change. Strive for your company to be different from all others. Strive to be “not ordinary.� At our company, we do big things. Nothing ordinary happens here. And every member of our outrageously talented team has to live, breathe, sleep, and eat the Kellogg Marketing Code. Living by The Code is what makes our brand different. It’s what fuels our success and growth.
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Check out our code at KelloggMarketing.net/the-code ^O`b\S` W\ bVS U`SS\ W\WbWObWdS
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E xper i e n c e E M E RG E
Ashley Hall
C O NNE C T ] EMERGELakeland.com
I have lived or worked in Lakeland my entire life, so as I decided where to go to college (Lord, have mercy, that was 14 years ago) I didn’t look too far. I had big dreams of going to Florida State University, but the reality of the situation was that I was scared to death to leave Lakeland. Up to that point in my life I had never even ordered my own food at the fast food counter or been on a plane to fly one state away. Oddly enough though I was very involved in high school activities, I just never did ANYTHING on my own. I was definitely not what you would call independent.
When I started my freshman year at Florida Southern College I got involved in everything that I could think of. I realized that now that I had left “the nest” and my mother was no longer there to hold my hand I had to learn to do EVERYTHING myself. After a short time away from Lakeland, I came back. For the past five years I worked at Alliance for Independence. Oddly enough, my job was to promote the independence of others. Alliance for Independence (AFI) is a program that offers opportunities for people with disabilities to learn
the skills necessary to improve their quality of life and their own independence. Working with these individuals has been a very eye opening experience for me, especially when I look back at my track record of being independent. I would venture to say that God knew exactly what I needed when I was hired at AFI. Shortly after starting at AFI I joined EMERGE Lakeland. Like anything for me, EMERGE Lakeland was intimidating at first, because I didn’t know anyone. Thankfully I decided to get in the middle of the boat and get involved pretty
early on, joining the Marketing Committee and eventually serving as the marketing chair and a member of the Steering Committee. EMERGE Lakeland has something for everyone. If you are interested in networking, those opportunities are available at every event. If you are interested in professional development, EMERGE Lakeland has something for you, too. If you are interested in giving back to your community, EMERGE Lakeland can point you in the right direction. EMERGE Lakeland really is an all inclusive organization for young professionals.
As a member of EMERGE Lakeland I am appreciative of the memories made, the professional development opportunities afforded and the friendships that were built. All of these things have made me who I am today...
L ake l a n d A r e a C h a m b e r Foundation seek i n g g r a n t a p p l i c at ions The Lakeland Area Chamber Foundation is one of the greatest assets this Chamber has in serving the diverse needs of our community. Founded in 1973 as a 501(c) (3) not-for-profit organization, the Foundation serves to support worthwhile community and education betterment initiatives. Through the generous contributions of member businesses and individuals, the Foundation is able to award small grants to not-for-profit organizations in the Lakeland area to support specific community and education betterment projects. The grant awards will be issued for the 2013 calendar year.
Organizations must meet the following criteria to be eligible for grant awards
4 Program to be funded must fall under the following LACF major areas of emphasis: Education and Community Betterment.
4Applicants are required to hold 501(c)(3) status in order to qualify for funding. 4Funds must be used to benefit the Greater Lakeland area. 4 Funds are restricted to operational use to support specific programs and cannot be used to fund Capital Projects (e.g., bricks and mortar), Permanent Personnel Costs (e.g., wages, benefits), or any other recurring Overhead Costs.
If you are aware of community not-for-profit organizations that meet these grant guidelines, please have them contact Barbara Bennett at the Chamber via email bbennett@LakelandChamber.com or telephone: (863) 688-8551, Ext. 233, for further information on the grant program.
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Our
On September 18, the 2012 edition of EMERGE Serves will launch. EMERGE Serves is a program designed to provide comprehensive training for young professionals interested in community service. This ten-hour course details the fundamentals of effective board service. Program instructors are well-respected community leaders and non-profit agency directors from a wide variety of backgrounds and professions. EMERGE Serves graduates will be asked during the last program to complete Service Resumes that detail life and work experiences and community service areas of interest. These resumes will be used to match agencies and volunteers for board service opportunities. To ensure the best possible learning experience class size will be limited to 20 participants. The program is only open to current EMERGE Lakeland members and there is no cost to participate.
Applications are due by August 31 and may be found at EMERGELakeland.com/serves.
“To create a venue for our members to build relationships, develop professionally, become politically aware, philanthropically active, and contribute to the economic development and quality of life in Lakeland.”
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New Polk State College Program Will Fill in the Gaps To be a successful entrepreneur is to mix a dream with business savvy. That is turning an idea into a moneymaking venture, besting the competition, and becoming the boss instead of answering to one, while also writing a solid business plan, navigating small-business legalities, and carefully managing costs. The reconciliation of these two aspects of entrepreneurship is difficult, and can be enough to shelve great ideas or stunt aspirations — until now. Polk State College’s new Entrepreneurship Certificate will launch this fall, offering students the support and expertise of local entrepreneurs who know best how to go from concept to growing customer base. “Our students are going to learn from other entrepreneurs and the hurdles they faced. That’s a huge edge,” said Entrepreneurship Program Coordinator LaTrice Moore. “We also hope this will lay the foundation in establishing Polk State’s place in developing workforce solutions in the center of the I-4 corridor.”
Born Amid Recession In 2009, Polk State first began researching a program for entrepreneurs, the idea being that it could help local students launch businesses that would eventually employ others, helping the county climb back from the depths of recession. Entrepreneurship eventually became the topic for Moore’s doctoral dissertation; she holds a doctorate in business administration from Argosy University. In her research, Moore discovered that many successful entrepreneurs at one time lacked one of those key aspects of entrepreneurship: either business know-how or the creativity to shake up the marketplace. “Many times, entrepreneurs come from the social sciences, such as history, communications or education, not business majors,” she said. At the same time, other studies point to creative deficits. For example, Millennials — those who were born between 1980 and 2000 — are often creatively challenged, perhaps the result of too many structured childhood activities and not enough playtime to use their imaginations. The gap, in either ideas or business knowledge, is one that needs filling now more than ever, Moore said. “The economic rebound is not going to come from big corporations. It’s going to come from entrepreneurs,” Moore said. “That’s where Polk State comes in. We hope to provide that electric jolt that turns the light bulbs on for aspiring entrepreneurs.” The recession forced employers to shed millions of jobs. The labor market remains challenging — nationally, the unemployment rate was 8.2 percent in May. Meanwhile, lawmakers at every level point to entrepreneurship as key to the economic recovery, offering incentives to help startup operations get off the ground.
Aspiring entrepreneurs have responded. According to the Ewing Marion Kauffman Foundation, a Kansas City entrepreneurialresearch organization, 0.32 percent of American adults created a business per month in 2011. While that rate represented a 5.9 percent drop from 2010, it was still among the highest levels of entrepreneurship over the past 16 years. “The Great Recession has pushed many individuals into business ownership due to high unemployment rates,” said Robert Litan, vice president of research and policy for the Kauffman Foundation in a media release about the annual “Kauffman Index of Entrepreneurial Activity,” which was released in March.
An Invaluable Headstart In discussing Polk State’s new program, Frank Kendrick, chief executive officer of Lakeland-based NuJak Development Inc., agreed that participants in the Entrepreneurial Certificate program will leave with an invaluable edge. Entrepreneurs, he said, so often have to learn as they go when it comes to everything from networking to the various types of corporations. Looking back on his own experiences when he established NuJak in 1992, Kendrick recalls learning by trial-and-error how to select the most effective forms of advertising — which has only gotten trickier with the rise of social media — and the necessity of explicit, well-thought-out contracts. “Knowing how to get a good contract is about as fundamental as it gets. But no one likes to talk about those things, you’re just happy to get a job or a sale. One thing I’ve learned the hard way is you have to have the difficult conversation up front,” said Kendrick, who has mentored many entrepreneurs since starting his own business. The curriculum planned for the Polk State program, he said, will behoove entrepreneurs as they set off on their own. “Absolutely this will give them a head start,” Kendrick said, adding that perhaps most importantly it will introduce students to the sheer amount of work it will take to succeed. “Everybody has their big dream. We’ve been in business for 20 years now, and over that 20-year period, I’ve seen a lot of people start up and fail. A common thread to all those stories is did they keep their expenses low and were they willing to burn the midnight oil,” Kendrick said. “If you truly plan to be successful, it requires a lot of hard work and sometimes you can’t delegate that, you just have to do it.” Also, participants will be thankful for assistance with their business plans. Taking all his experience from his business in Lakeland, Kendrick expanded to West Palm Beach a few years ago. His solid, tested business plan for that expansion was invaluable. “We accomplished things there in one year that we needed six years to do here,” he said. “My dad has a saying: ‘Only a fool has to learn everything on his own and won’t take someone else’s word for it,’” Kendrick said. “You can save hundreds
of thousands of dollars if you take the experience of other entrepreneurs and use it as your own.” Fellow entrepreneur Cynthania Clark agreed. Clark, an adjunct professor for Polk State, also runs the nonprofit Clark’s House Inc., which was established in 2008 to serve homeless veterans struggling with addiction. “This program will allow participants who have a true desire to become entrepreneurs to gain the practical principles and hands-on experience to see their businesses come to pass,” said Clark. Richard Pellegrini, who advises entrepreneurs and CEOs, said there is truly a need for a program such as Polk State’s and it will be a huge difference for its participants as they set out on their own. “I can’t think of a better thing that Polk State could do in business-to-business development. The typical startup is innovative, but it doesn’t always have plans to grow and plans to mitigate risk and maybe the entrepreneur doesn’t know who to reach out to for help,” said Pellegrini, president of Pilgrim Associates, an executive business consulting and coaching firm and group chairman of Vistage Florida, an executive coaching service. Polk State President Eileen Holden said the College is eager to assist aspiring entrepreneurs in their new ventures.
The
The Polk State College Entrepreneurship Program is designed for anyone with an entrepreneurial mindset — from full-time students aiming to go into business for themselves, to professionals who dream of striking out on their own, to job seekers who want to stand out in a tough labor market. Offered in credit and non-credit tracks, the program will help students to: Evaluate entrepreneurial opportunities Interpret financial data
“At Polk State, everything we do is about improving our community, and this program is yet another example of just that. Entrepreneurship is key to economic growth and the advancement of our county, and Polk State is thrilled to provide our local entrepreneurs with the support they need to succeed,”she said. Students seeking to earn college credits will complete 12 credit hours, including courses in Introduction to Entrepreneurship, Entrepreneurship Opportunity Analysis, and Small Business Management, as well as one elective course on topics such as accounting, business law, finance, marketing, advertising or management. Non-credit students will complete eight two-week modules offered completely online. Modules include topics related to every phase of a business venture, from planning and management, to marketing and writing a business plan.
and use that data to make decisions about the operating performance and financial position of a company Demonstrate an understanding of the legal and regulatory issues of operating a business Recommend appropriate marketing strategies that enable a business to succeed Apply leadership and managerial skills to build relationships in the workplace that are effective with customers, employees and suppliers Assess all aspects of operating a small business Assess the ability of a business to raise capital through the completion of a comprehensive business plan
smal l b u s i n e s s o f t h e month
Il Forno Restaurant and Pizzeria Michele “Mick” Pugliese P: (863) 607-6030 F: (863) 607-6053 3615 S Florida Ave, Ste 1310 Lakeland, FL 33803
Pastabilities from the oven, Il Forno Restaurant and Pizzeria has been serving quality Italian cuisine since 2004. The restaurant is located in Merchant’s Walk at 3615 South Florida Avenue. The family restaurant is the creation of Michele “Mick” Pugliese. His background consists of culinary training and years of experience in Italy, Switzerland,
England and the U.S. Mick crafted a menu that highlights family recipes, fresh ingredients and an old fashioned approach to cooking that features natural flavors that are not masked by extra spices. On what was supposed to be a fourmonth sabbatical to Italy, Mick discovered through his employees that customers were missing his presence in the restaurant. They
seemed to ‘expect’ to see him at the restaurant so he cut his trip short to get back to Lakeland. Il Forno offers lunch and dinner menu selections. Additionally, Mick features special entrees for a greater variety of dining experiences. Many of the pastas are homemade and the pizza crusts are hand tossed. The entire crew at Il Forno is dedicated
to the customers dining experience and great service. They are thankful for their loyal customers and invite new diners to try their quality food and hospitality. The staff is also dedicated to the restaurant’s success and the owner. They demonstrated their loyalty by redecorating the interior of the restaurant as a surprise for Mick’s return. Michele is actively
B y Don Pi c k a r d
Small Business of the Month Committee Member Don Pickard (Pickard & Pickard, REALTORS) presents the June Small Business of the Month Award to Michele “Mick” Pugliese of Il Forno Restaurant and Pizzeria.
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involved in a variety of civic causes and activities. Exploration V’s -Night at the Museum, March of Dimes, and also participates in events that support our law enforcement community. The Lakeland Area Chamber of Commerce would like to congratulate Il Forno Restaurant and Pizzeria as Small Business of the Month for June.
Pickard & Pickard REALTORS
THE
MATTERS OF
W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A CHA M B E R I S S O B E C O M I N G ? R E AD on . . .
CAL E N D a R
E V E N T H I GHL I GHT S
R I B B O N C U TT I N G S
NEW MEMBERS
CHA I R M A N ’ S M I D - Y E A R R E P O R T he Chamber’s magazine, The Forum for T Business, reaches 3,800 business people. More than 20 Membership Directories are shared with families. early 1,100 members and local N consumers are fans on Facebook. More than 2,200 social media leaders follow @LakelandChamber on Twitter.
Member Value
Having had the opportunity to meet and work with many of you these past six months, I want to thank you for the tremendous support you have given me and this Chamber in representing the interests of our business community. Under the Chamber’s five Key Strategic Initiative (KSI) strategy groups, your board of directors and staff has worked very hard to develop value-added programs and services to assist you in growing your business. Here’s a highlight of some of the initiatives being offered under the direction of our KSIs:
Communications Under the leadership of Vice Chair Kurt Elmhorst (Allen & Company of Florida, Inc.), the Communications KSI provides global exposure for your business through the following channels each month:
akelandChamber.com serves as an L information source for 7,000-10,000 visitors. Blog.LakelandChamber.com is read by 2,000-4,000 visitors.
Led by Vice Chair Mike McGee (McGee Auto Service and Tires), the Member Value KSI provides a diverse menu of training, leadership and networking opportunities, including: Business after Hours, Business Roundtable, Business & Breakfast, Leadership Lakeland, Emerge Lakeland, Annual Golf Scramble and Leads Groups to connect you with other business members and customers.
Public Policy The Chamber’s Public Policy KSI, led by Tim Jackson (NuJak Companies), monitors local, state and federal legislation, laws and regulations and advocates in support of our member businesses. The Annual Legislative Wrap-Up Breakfast held in April provided a great forum to hear from our state legislative delegation on the recent session and to speak directly with them on business issues. On October 4, the Chamber will host Politics in the Park, a popular political hob nob where members can hear from political candidates in preparation for the General Election.
Quality of Life Vice Chair Mike LaPan (The Lakeland Center) has been working with his KSI strategy group to raise awareness of the rich cultural, educational, wellness and family friendly factors that characterize the
Lakeland community. The group is currently working with the City to offer an interactive community calendar to publicize all the events Lakeland has to offer.
Talent Development and Education Vice Chair Stacy Campbell-Domineck (PolkWorks – Workforce Development Board) is leading the efforts of the Talent Development and Education KSI strategy group. Their focus is two-fold. To support workforce development, PolkWorks – Workforce Development Board and the Chamber partnered to present “The Value of an Intern” Roundtable with 75 of our business leaders attending. The second focus is to support education. In the fall, the KSI strategy group will again partner with the Polk County School District to host the WE3 Summit, which raises community awareness about the 37+ academies available through our school system. These are just a few of the programs and services that I hope you’ll take advantage of. You can visit the Chamber Web site at lakelandchamber.com to check out other programs and marketing opportunities available to you as a member. I would enjoy hearing from you with your thoughts and recommendations on the job we’re doing. I can be reached at my office: (863) 683-6783 or by e-mail: Walker.Wilkerson@ CliftonLarsonAllen.com Sincerely,
Walker Wilkerson CliftonLarsonAllen, LLP Chairman of the Board
F O R U M F O R B U S I N E S S | 11
July 2012 dates wed 4
wednesday, July 4 Chamber Closed In Observance of Independence Day
mon 09
thur 12
Thursday, July 12 Schmooze a’Palooza
mon 16
thur 19
sat 28
11:30 a.m. Chateau Brieann Restaurant 5125 S Florida Ave
oct 04
3:45 p.m.
October 4 Politics in the Park Historic Munn Park
Monday, july 16 Talent Development/Education KSI Meeting 3:00 p.m.
thur 26
Thursday, July 19 Business After Hours
Monday, July 9 EMERGE Lakeland Steering Committee
5:30 p.m. The Club at Eaglebrooke 1300 Eaglebrooke Blvd
Thursday, July 26 SCORE Roundtable
7:30 a.m. Chamber Briefing Room
Saturday, July 28 EMERGE Lakeland Field Day with Big Brothers, Big Sisters 11:00 a.m. Dobbins Park 514 W Ariana St
monday
tuesday
wednesday
thursday
friday
sat
sun 1
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Chamber Closed In Observance of Independence Day
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schmooze a’palooza 11:30 a.m.
EMERGE Lakeland steering committee 3:45 p.m.
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TALENT DEVELOPMENT/ EDUCATION KSI MEETING 3:00 P.M.
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19 business after hours 5:30 p.m.
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26 score roundtable 7:30 a.m.
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12 | F O R U M F O R B U S I N E S S
emerge lakeland field day 11:00 a.m.
Even t HIGH L IG H T S 01
02
Business After Hours
Hosted by Lakeland Electric and Ovations Food Services LP
01 | Chamber board member Sarah
Case (JSK Consulting, Inc.) presents the Plaque of Appreciation to Mark Pruett, General Manager of Ovations Food Services LP.
02 | John Adkinson of Lakeland Electric
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accepts the Plaque of Appreciation from Chamber board member Sarah Case (JSK Consulting, Inc.).
03 | Members enjoy the reception at
The Lakeland Center before heading to the arena to watch the Lakeland Raiders Indoor Football Team play the Florida Tarpons.
04 | Victoria Elliot, owner of End
Results Salon and Spa, poses with her staff as they show support for the Chamber and their salon.
Schmooze a’Palooza 05
06
05 | Mark Irby, Chase Bank, shares
his 30 second commercial. Schmooze a’Palooza is the perfect way to meet up to 20 contacts over lunch!
06 | Gregg Hooth of Gregg W Hooth,
P.A., Dorene Yates of the Darby Law Group, P.A. and Dillon Daniels of AllSolar Service Company, Inc. enjoy conversation and the delicious food provided by Texas Roadhouse!
Value of an Intern Roundtable 07
08
09
In partnership with PolkWorks – Workforce Development Board, the Talent Development & Education KSI (Key Strategic Initiative) presented “The Value of an Intern” Roundtable at the end of May. With more than 75 business owners in attendance, Dr. Pam Craven from Learning Resource Center of Polk County, Inc. shared best practices for creating an internship program. Representatives from Allen & Company of Florida, Inc., Lakeland Economic Development Council, and Publix Super Markets, Inc. were on hand to describe company programs and answer questions from attendees. For information on internship programs in the county, visit the Internship Clearinghouse at LakelandChamber.com/ BusinessResource.
07 | Rob Evans describes the Florida
Technical College intern program to attendees.
08 | Diana Simmons visits with
Roundtable attendees about intern programs at Fortis Institute.
09 | Talent Development & Education
KSI Chair Stacy Campbell-Domineck (PolkWorks – Workforce Development Board) welcomes attendees to The Value of an Intern Roundtable. F O R U M F O R B U S I N E S S | 13
Polk State College President Eileen Holden has been elected to the board of the Florida Association of Colleges and Universities. Established in 1933, FACU is the only non-governmental organization in the state that represents the common interests of all three sectors of the state’s higher educational system — state universities, community colleges, and private, independent colleges and universities.
Sought for
SEMCO Construction, Inc.
Board of Directors The Lakeland Area Chamber of Commerce is fortunate to be led by an elected 36-member board of directors and five ex-officio members. These dedicated volunteer leaders direct the governance of the Chamber and represent the interests of our 1,650 members. In July, a nominating committee headed by Chair-elect Mark E. Wilson (Kimley-Horn and Associates, Inc.) will convene to nominate 12 new directors to serve a three-year term on the Chamber’s board of directors, effective January 1, 2013. Active Chamber members in good standing are invited to submit their names or the names of others members who meet the qualifications of nomination. Nominations will be submitted to the 2013 Officers and Directors Nominating Committee.
Names of proposed board candidates should be submitted no later than Friday July 6, 2012 to: Kathleen Munson President Lakeland Area Chamber of Commerce mail: PO Box 3607 Lakeland, FL 33802-3607 FAX: (863) 683-7454 Email: kmunson@LakelandChamber.com
Questions regarding the nomination process may be directed to Kathleen at (863) 688-8551, Ext. 234 or to the above e-mail address. 14 | F O R U M F O R B U S I N E S S
Radiology and Imaging Specialists Russell Nusynowitz, M.D. has joined the practice as a board-certified radiologist. Dr. Nusynowitz earned his medical degree from The University of Texas in Galveston, Texas and completed his residency in Diagnostic Radiology at Sanai Hospital in Detroit Michagan. He has a fellowship in Body Imaging from The University of Texas MD Anderson Cancer Center. Dr. Nusynowitz is a member of the Radiological Society of North America.
University of South Florida in Lakeland Dr. Aryn Harrison Bush has received the University of South Florida Polytechnic’s 2012 Outstanding Faculty Award. Presented by Student Government, the award is the highest campus-level honor for USF Polytechnic faculty members. It recognizes exceptional accomplishments, leadership and service to the USF Polytechnic campus and community. Harrison-Bush is an assistant professor of psychology in the College of Human and Social Sciences and co-director of the USF Polytechnic Applied Neuroscience and Cognitive Electrophysiology Laboratory.
Tri-County Human Services, Inc. Kyle Vreeland was named the Emerging Broker Training (EBT) Rookie of the Year for 2011. The CBC EBT Rookie of the Year is awarded to the sales professional who has produced the highest Closed Commercial Adjusted Gross Commission Income for the 2011 calendar year, who was an Emerging Broker Training student, and who successfully completed and graduated from the EBT program in 2011.
Awarded LEED Silver by the US Green Building Council for the Lighthouse for the Blind in Winter Haven. Designed by Wallis Murphey Boyington Architects and TLC Engineering for Architecture also collaborated on the project. LEED Certification was based on a number of design and construction features that positively impact the project itself and the broader community.
Lanier Upshaw, Inc. Proud to announce that Kathryn Koch, Vice President, has been honored as a 2010-2011 Distinguished Member of the Kiwanis and has been invited to attend the Kiwanis International Conference in New Orleans for a special reception for the Distinguished Members.
Florida Presbyterian Homes, Inc. Cindy Brown, ARNP, GNP-BC, MSN, CCRN, CRNI has joined Florida Presbyterian Homes in a new position as Director of Clinical Improvement. Also, Florida Presbyterian Homes’ full time pastor has successfully defended her dissertation and is now The Rev. Dr. Barbara Booth-Jarmon. Also, Mary Lou Clark, RN has joined FPH as the new Director of Nursing.
C oldwell Banker Commercial Saunders Real Estate/Coldwell Banker Commercial Saunders Ralston Dantzler Realty Matthew E. Wengerd recently joined the duo of firms as Marketing Strategist. Wengerd will be leading the state-wide marketing efforts for the land real estate brokerage and the commercial real estate brokerage, both located in downtown Lakeland.
Foot and Ankle Associates Dr. Matthew B. Werd was recently recognized in Podiatry Management, the national practice management and business magazine reaching more than 16,500 podiatrists, as one of the top 25 most influential podiatrists in the United States. In the March 2012 article, “America’s Most Influential Podiatrists,” readers and editors selected podiatrists based on current and past positions, publications, and notable achievements serving as role models in the profession. This selection process takes place every five years.
The Lakeland Chamber prints business announcements each month as space permits. Please e-mail announcements to motm@lakelandchamber.com
R IBBO N CU T TI N G S
Special thanks to Commissioner Keith Merritt, Commissioner Don Selvage, Commissioner Troller, Commissioner Howard Wiggs, Commissioner Edie Yates and all the Board Members and Chamber Champions who truly make these ceremonies special events.
WebPro Realty, LLC Lakeland, FL 33803 1420 S Florida Ave | (863) 687-8020 www.TexasRoadhouse.com
Med Express RX, LLC Lakeland, FL 33811 1717 Shepherd Rd | (863) 648-5150 www.MedExpress.com
Lakeland Liquidation
Picture Perfect Frame Shops, Inc. Lakeland, FL 33813 121 E Alamo Dr | (863) 644-9951
The Ettensohn Agency/Allstate
Lakeland, FL 33801
Lakeland, FL 33803
2940 US Highway 92 E | (863) 665-8098 www.LakelandKitchenandBathCabinets.com
3504 S Florida Ave | (863) 644-1188 www.Allstate.com/BobEttensohn
Jimmy Johns
Nextage Realty Pros
Lakeland, FL 33801
Lakeland, FL 33813
125 N Kentucky Ave | (863) 688-3118 www.JimmyJohns.com
5115 S Florida Ave | (863) 614-0306 www.NextageRealtyPros.com
NEW M E M B E R S The Agency
Cartland of Lakeland
Garland Insurance South, Inc.
All Inclusive Maintenance
Chase Bank
Hill, Ward, Henderson, Law Firm
CiCi’s Pizza
Home Essentials
Concrete Construction Services
Home Plus Title Partners LLC
Edible Arrangements
Joseph Realty, Inc.
815 S Missouri Ave Lakeland, FL 33815 (863) 686-7080 the-agency-inc.com Jonathan Brock Real Estate
3633 Century Blvd Lakeland, FL 33803 (863) 698-0540 Jay Barfield Air Conditioning/Heating Lawn Maintenance Property Maintenance
Animal Clinic @ Southside 3012 James L Redman Pkwy Plant City, FL 33566 (813) 707-0520 vet-specialties.com Melissa Richardson Veterinarians
Batters Box of Lakeland 6319 Kathleen Rd Lakeland, FL 33810 (863) 937-9211 BatersBoxofLakeland.com Melissa Richardson Baseball Training Center
Baum and Knowles College Advising, Inc
3404 US Highway 92 E Lakeland, FL 33801 (863) 669-1116 FloridaGolfCarts.org John Milford Golf-Retail
100 N Tampa St, Ste 3300 Tampa, FL 33602 (813) 483-8274 Chase.com Mark Irby Banks
4271 S Florida Ave Lakeland, FL 33813 (863) 644-4477 cicispizza.com AJ Liu Restaurants
3535 Lake Alfred Rd Winter Haven, FL 33881 (863) 299-4444 ConcreteCS.net Mike Felix Concrete-Restoration/Resurfacing
1045 Cumberland St Lakeland, FL 33801 (863) 226-7155 BKAdvising.com Robert Baum, Ph.D. Consulting Services
Lake Miriam Square 4802 S Florida Ave Lakeland, FL 33813 (863) 646-8440 ediblearrangements.com Lisa Taylor Gift Shops
Beef O’Brady’s Family Sports Pub
Enterprise Rent-A-Car
Beyond Life’s Expectations, Inc.
Enterprise Rent-A-Car
1070 Wedgewood Estate Blvd Lakeland, FL 33809 (863) 853-9464 beefobradys.com Andy Bosko Restaurants
Call to Schedule an Appointment (863) 272-0472 beyondlifeexpectations.com Flayunna Riley Travel Agencies
Big Brothers Big Sisters of Tampa Bay 1231 E Orange St Lakeland, FL 33801 (863) 682-5191 bbbsfl.org Hope Bogel Associations
Bottom Line Improvement Services Call to Schedule an Appointment (863) 838-6821 Blisfull.com Craig Herod Consulting Services
Carlton & Carlton Attorneys, P.A. 2310 Lakeland Hills Blvd Lakeland, FL 33805 (863) 688-5700 Charles Carlton Attorneys
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619 E Memorial Blvd Lakeland, FL 33801 (863) 682-0153 Enterprise.com Dwain Awai Automobile-Rentals
4510 S Florida Ave Lakeland, FL 33813 (863) 647-0866 Enterprise.com Miguel Rivera Automobile-Rentals
Enterprise Rent-A-Car 4997 US 98 N Lakeland, FL 33809 (863) 815-7642 Enterprise.com Bryan Sumner Automobile-Rentals
FedEx Corporate Services 333 E Lemon St Lakeland, FL 33801 (863) 603-5600 Keith Oliver Transportation
Florida Heart & Vascular Specialists, P.A. 1417 Lakeland Hills Blvd, Ste 106 Lakeland, FL 33805 (863) 682-8401 Geeta Lall Physicians
1740 E Edgewood Dr Lakeland, FL 33803 (863) 682-2424 garlandinsurancesouth.com Lauren Fraser Insurance
101 E Kennedy Blvd, Ste 3700 Tampa, FL 33602 (813) 221-3900 HWHLaw.com Kirsten Vignec Attorneys
314 N Kentucky Ave Lakeland, FL 33801 (863) 687-3600 HomeEssentialsLakeland.com Marni Johnson Gift Shops
211 Kerneywood St Lakeland, FL 33803 (863) 687-8768 HomePlusTitle.com Cathy Morrison Title Insurance
1735 Mockingbird Ln Lakeland, FL 33801 (863) 680-8002 josephrealtyinc.com Joe Joseph Real Estate
Kathleen Animal Hospital 6315 Kathleen Rd Lakeland, FL 33810 (863) 859-1100 Vet-Specialties.com Melissa Richardson Veterinarians
Klockner Metals
3200 Flightline Dr, Ste 102 Lakeland, FL 33811 (863) 646-4270 macsteelusa.com Don Whalen Steel Pipe Distributors
KP Insurance Solutions 1102 S Florida Ave Lakeland, FL 33803 (863) 802-1234 Kevin Paynter Insurance
Lakeland Cleaning Services
224 Rhea Circle Lakeland, FL 33813 (863) 934-2908 lakelandcleaningservices.vpweb.com Angie Vandervort Janitorial & Cleaning Services
Lakeland Magazine
4755 Drane Field Rd, Ste 105 Lakeland, FL 33811 (863) 701-2707 Facebook.com/LakelandMagazine Curt Patterson Publishers
Leroy’s Bike Works
Stevi B’s Pizza
Maximum Nutrition
Terminix
6935 S Carter Rd, Ste 2 Lakeland, FL 33813 (863) 937-9028 leroysbikeworks.com Steven Manninen Bicycles
3149 S Florida Ave Lakeland, FL 33803 (863) 450-7072 Debra Keen Health & Wellness
Mimi’s Cafe
3770 Lakeside Village Court Lakeland, FL 33803 (863) 686-6477 mimiscafe.com Tauna Yarnell Restaurants
Nextage Realty Pros
5115 S Florida Ave Lakeland, FL 33813 (863) 614-0306 nextagerealtypros.com Robert Jones Real Estate
Outback Animal Hospital 224 N Commonwealth Polk City, FL 33686 (863) 984-4123 Vet-Specialties.com Melissa Richardson Veterinarians
Parry’s Landscaping
Call to Schedule an Appointment (863) 683-9474 T. Houghton Parry IV Landscaping
Port Consolidated
5007 Denver St Tampa, FL 33619 (863) 683-5823 portconsolidated.com Brian Davis Petroleum Products
Privileged Critters Animal Hospital 1004 W Main St Lakeland, FL 33815 (863) 521-1360 privilegedcritters.com Brenda Cross Veterinarians
1523 Bartow Rd Lakeland, FL 33801 (813) 940-2831 SteviBs.com Raj Patel Restaurants
9390 N Florida Ave, Ste B Tampa, FL 33612 (813) 415-1252 Terminix.com Jennifer Hatfield Pest Control
Tucker Carpets
3535 Lake Alfred Rd Winter Haven, FL 33881 (863) 299-4444 TuckerCarpets.com Kristi Reed Floor Coverings
Tucker Construction & Engineering, Inc.
3535 Lake Alfred Rd Winter Haven, FL 33881 (863) 299-4444 Tucker-Construction.com Allison Beeman Construction
Tucker Paving
3535 Lake Alfred Rd Winter Haven, FL 33881 (863) 299-4444 TuckerPaving.com Nicole Erickson Paving Contractors
Velocity Chiropractic and Rehab 5151 S Lakeland Dr, Ste 6 Lakeland, FL 33813 (863) 646-3388 VelocityChiropractic.com Dr. Joseph Zamzow Physicians – Chiropractic
Wilson Diamond Brokers 210 S Florida Ave, Ste 150 Lakeland, FL 33801 (863) 686-6060 wdbdiamond.com Clay Wilson Jewelers
Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This month, the Chamber staff would like to recognize Ms. Grace Hardy, Director of Marketing at Valencia Hills Health & Rehabilitation Center for her outstanding attention to Chamber members and attendance at events! Grace is a wonderful asset to the Chamber and to the Lakeland community!
grace hardy
valencia hills health & rehabilitation center
may Tourism Inquiries During the month of May, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community. Walk-in Visitors...................................... 339 Relocation Response Mailings............. 1 Relocation Response (Walk In) .......... 36 Accommodations..................................... 4 Winter Accommodations....................... 0 Visitor Information Mailings............... 9 Visitor Center E-mail Inquiries........... 76
Smart Move
3517 Duff Rd Lakeland, FL 33810 (863) 397-0047 Teamsmartmove.com Randal Viggiani Movers
Southern Paws Pet Resort 760 Creative Dr Lakeland, FL 33813 (863) 268-5683 SouthernPawsResort.com Tram Toadvine Pet Boarding
Member Information Forms in the Mail Each July, as the Chamber prepares for the publication and distribution of the Guide to Lakeland, Member Information Forms are sent to all members in good standing. These forms help to ensure that correct information is published about your business. Please return your Member Information Form, confirming information or requesting changes, by August 3. If you have questions about your listing, or want more information on supporting the Guide to Lakeland, contact Kara Butch at kbutch@lakelandchamber.com or (863) 688-8551, Ext 242.
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1 9 8 8 | 2 4 Ye a rs Cleveland & Company, Inc. Goodwill Superstore Junior League of Greater Lakeland
1 9 8 9 | 2 3 Ye a rs Brooke Pottery
1 9 9 0 | 2 2 Ye a rs QMI Tampa Electric Company
1 9 9 1 | 2 1 Ye a rs Beef O’Brady’s Family Sports Pub Carlton Arms of Lakeland
1 9 9 2 | 2 0 Ye a rs Gunder’s Auto Center, Inc.
M E MBER RENEWALS
Scott H. Langston, Attorney at Law
15 20
+
years
years Achievement Academy Coldwell Banker Commercial
1 9 4 9 | 6 3 Ye a rs
Saunders Real Estate
Florida Southern College
OMS Group, Inc.
1 9 5 2 | 6 0 Ye a rs
K.L. Smith, Inc.
BAGLEY Idea Pros
Waller Construction, Inc.
1 9 6 8 | 4 4 Ye a rs Williams-Hess Insurance
10
1 9 7 5 | 3 7 Ye a rs
years
Chuck Warnock-Realtor-Developer.
1 9 7 6 | 3 6 Ye a rs Peninsular Exterminating Co.
Adams Homes of Northwest Florida, Inc. Canteen Vending Flowers by Edith
1 9 7 7 | 3 5 Ye a rs
K-C Electric Co.
AMEC-BCI
Kimley-Horn and Associates, Inc.
1 9 7 9 | 3 3 Ye a rs
Lakeland Regional Cancer Center
MIDFLORIDA Credit Union
Thursday, July 12 11:30 a.m. - 1:00 p.m.
Martin Law Office MCIS, Inc. Wireless Engineering
1 9 8 0 | 3 2 Ye a rs United Way of Central Florida
SimplexGrinnell Solicore, Inc.
1 9 8 1 | 3 1 Ye a rs
Chateau Brieann 5125 S Florida Ave
Central Florida Speech & Hearing Center
$25 Members Only Limited Seating
Tidwell’s Urethane Foam Service
1 9 8 2 | 2 9 Ye a rs Manpower, Inc.
1 9 8 3 | 2 7 Ye a rs Soul Train Wig & Fashion
5
years Aqua Clean Environmental Co., Inc. Day & Night Tire Service Mulling Insurance Agency, Inc.
1 9 8 5 | 2 7 Ye a rs Wal-Mart Stores, Inc.
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National Aircraft Finance Company Penske Truck Leasing
1 9 8 7 | 2 5 Ye a rs
Sun South Equipment Leasing, Inc.
ADT Security Services, Inc.
Two Men and a Truck
Bank of Central Florida
“We like banking with people we know and trust.” …John and Lu Fitzwater
As philanthropic leaders in the community, John and Lu Fitzwater have made a positive impact in Lakeland. They value personal commitment and involvement and take pride in working with bankers who share the same sense of community.
“The bankers make us feel like we're their top priority.”
“The bankers know everyone by name. They offer exemplary service and are very proactive. They have become our trusted advisors. This is the way banking used to be,” says John Fitzwater.
www.bankofcentralflorida.com
Mobile Banking available
Member FDIC
Downtown Lakeland 101 South Florida Avenue 863-682-7100
South Lakeland 5015 South Florida Avenue 863-701-2685
Bartow 515 North Broadway Avenue 863-534-3585 FORUM FOR BUSINESS
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polk p r o g re s s
Dr. James Farrell, CFA Florida Southern College
C O NNE C T ] FLSouthern.edu/ PolkProgress
The US housing market has had a bumpy road (to put it lightly) since the housing boom kicked off in the early part of this century. The reasons for the boom and bust are fairly well documented at this point: Home buyers either speculating on increasing values or not understanding the terms of their agreements. Lenders relaxing their standards because they did not have to hold the notes. Investment bankers and rating agencies
misunderstanding how diversification cannot eliminate market risk. Since then, our housing market has undergone a massive correction, with home values dropping to 2002 level prices in many markets, and we find ourselves at a crossroads when trying to sort out what to expect from the housing market and what to do next. As of May 31, average mortgage rates have fallen to record lows, with 30 year rates around 3.75% and 15 year rates at 2.97%. This is due to the demand
are you a
for long-term Treasury bonds following increased uncertainty in Europe and likely our own Operation Twist which set out to lower long-term rates to make borrowing more attractive. As long as the turmoil in Europe continues and the Federal Reserve continues to hold so many Treasury bonds we should expect these rates to remain low. If you combine this with the increased demand for rental housing, and thus a steady climb in rental rates, the net result for households is that the
average monthly cost of ownership (principal & interest) has dipped below the average monthly cost of renting. This is likely to create a lower bound for home prices if interest rates remain low as ownership remains attractive relative to renting. In Polk County, as with much of central Florida, we have experienced a significant fall in home values from the peak and we have recently seen a spike in foreclosure filings as banks move past the robo-signing scandal
and subsequent courtroom tie-ups. We saw a 56% increase in initial foreclosure filings in Q1 2012 of this year relative to Q1 2011. This presents uncertainty and risk to buyers as they try to anticipate how long a foreclosure-lead market will persist. While the expected increase in foreclosures on the market will keep prices low for the immediate future, working through the anticipated “shadow” supply of homes will lead to a more certain and stable real estate market down the line.
{ R es p onsibi l i t ies } Becoming well informed about the Chamber and its major issues and activities.
The Chamber Champions are members just like you who have found great ways to grow their businesses through the Chamber. They are excited to share their knowledge with members and to offer an idea of how they feel they have benefited from their Chamber memberships over the years. Champions become well educated on the Chamber organization and activities and are the premier volunteer infor-
mation resource for new members. Champions are able to answer questions, share experiences and meet members at events. For new members, the Champions provide a strong connection to the Chamber and assist in introductions and help to develop a plan of action. This gives new members a good overview of the Chamber and guides them into the programs and activities that will best serve their needs.
Existing members also benefit from the Champions! Through contact with the Chamber Champions program, members are able to give feedback and suggestions and learn more about how to use the Chamber to grow their business and the Lakeland business community. As membership grows, the Chamber is accepting applications for additional Chamber Champions.
Contacting members to invite them to New Member Receptions, Business after Hours, Business & Breakfast, Schmooze a’Palooza, and other networking events.
Personally meeting new members to help integrate them into the Chamber.
Participating in ribbon cuttings.
Attending the Chamber Champion meeting the first Monday of every month at noon.
Assisting staff during Chamber events.
For more information or to nominate a fellow member or apply yourself please visit Champions.LakelandChamber.com or e-mail Kara Butch at KButch@LakelandChamber.com. 20 | F O R U M F O R B U S I N E S S
S mal l B u s i n e s s e s D r i v e to Remain I ndep e n d e n t w i t h o u t R egulation
rich roy Vice president, public affairs
C O NNE C T ] LakelandChamber.com
Small business owners understand the need to take charge when it comes to planning and operating their businesses. But now, more than ever before, small businesses have to develop the same attitude with regard to public policy. The small business voice in public policy is crucial in order to overcome many hurdles imposed by government. In terms of being a political force, small business is gaining momentum as a class in the United States, as well as other parts of the world. Politicians are becoming aware of independent small business’s influence. No longer can elected officials pass laws without regard for how it affects Main Street. Small businesses play a critical role in our nation’s economy, but members should remain vigilant and vocal of one of the largest hurdles impeding independence to our nation’s job creators, new federal regulations. A looming matter pending for small business is the issue of small businesses paying disproportionately to comply with federal regulations. The latest research from the Small Business Administration shows average cost imposed
by small businesses is $10,585 per employee – 36 percent more than the compliance cost for larger firms. It shows environmental regulations are especially burdensome on small firms, costing a whopping 364 percent more for small firms than large ones. While small business owners understand the necessity for some government regulation to ensure clean and available resources and safety, the flow of costly new regulations being proposed is disproportionate.
According to the Office of Information and Regulatory Affairs there are more than 4,000 new federal regulations in the pipeline. Pending major regulations – those costing the economy $100 million or more – have increased 60 percent since 2005. On a more local level, the Chamber, along with the help of our legislative delegation members, supported reduced regulations on business in Florida. House Bill 5501 requires
the Department of Revenue to create a “One-Stop Business Registration Portal” allowing individuals and businesses the ability to submit various licenses, registrations, or permits; file various documents; or remit payments for various fees to state departments or agencies. This bill helps businesses cut red tape and streamline Florida’s permitting process, limit excessive costs on employers, and promote greater efficiency.
The Chamber continues to speak out on behalf of businesses in Lakeland and Polk County. To learn more about issues affecting public policy and your business, feel free to contact the Public Affairs Division at
lakelandchamber.com
(863)688-8551
Take Advantage of LakelandChamber.com Highlights:
Search Engine Exposure Millions of local searches each year
Targeted Audience
Visitors looking for local businesses
Outstanding Visibility Premium ad positions
Trusted Resource
Capitalize on the Chamber Brand
Our Web site expert will be onsite July 23-27 Make your appointment today to learn more about maximizing your membership investment with the Chamber’s online resources.
Contact Matt Volk at (877) 231-4970 Ext. 142 FORUM FOR BUSINESS
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COMMON TA S T E
a of local business o n e c u p at a t i m e
The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.
M a r t in B o z em a n Target Pressure Cleaning, Inc. | TargetPressureCleaning.com
Target Pressure Cleaning, Inc. is a family owned and operated business that provides professional quality pressure cleaning services to commercial and residential clients. We are based in Lakeland, Florida and serve all of central Florida. We have been in business since 1992 and take pride in earning our clients business. Large commercial accounts, small businesses, and individual home owners receive the same professional, yet personal, customer service. Target Pressure Cleaning, Inc. is a fully licensed, insured and fully equipped pressure washing company, that can meet every pressure washing need. Target Pressure Cleaning provides hot and cold water cleaning for any application, and can even restripe your parking lots! Owner Martin Bozeman understands what it takes to grow the business, and his personal touch ensures each job is done right the first time. From large condominiums, to a residence driveway the same care and customer satisfaction is the goal. Martin is active in many civic organizations, including Lakeland Jr Bass Masters. He supports his son Dustin and 35-40 other youth anglers as they learn more about the sport. Dustin Bozeman is a Junior Angler who has won awards including the 2011 BASS Florida Bass Federation Nation Jr. State Champion. Learn more about Dustin’s fishing prowess at DustinBozemanFishing.com. For Martin, family comes first. For all your pressure cleaning needs, call Martin at (863) 640-8349. 22 | F O R U M F O R B U S I N E S S
Leadership Lakeland Graduates 28 fro m
C l a ss
X X I X
With leadership from Class XXIX Chair Steve Bissonnette, City of Lakeland, 28 participants officially graduated on May 14, 2012. Beginning in August, the class members undertook a rigorous schedule including overnight and full-day programs to immerse themselves in the community and in the development of leadership skills.
Congratulations to the graduates of Leadership Lakeland Class XXIX!
Paula Higgins Lakeland Regional Medical Center Foundation Douglas B. Johnston Saddle Creek Corporation
Samantha A. Parker Hopkins Junior League of Greater Lakeland, Inc. Michael A. Riskin CPS Investment Advisors Palemeschia Rivers Powell Polk Museum of Art
David M. Brown SunTrust Bank
Jennifer Kincart Jonsson A-C-T Environmental & Infrastructure, Inc.
Lesley Verplanck Chambers Harrison School for the Arts
Adil Kahn Clark & Daughtrey Medical Group, P.A.
James R. Chastain, III Chastain-Skillman, Inc.
Calvin Knight Ledger Media Group
Eugene Conrad III, C.M. Lakeland Linder Regional Airport
Michelle B. Ledford Madden
Timothy Benjamin Darby Darby Law Group, P.A.
Bradley T. Lunz Lunz Prebor Fowler Architects
Celeste M. Deardorff City of Lakeland
Maggie McKeel Mariucci
John Kyle Vreeland Saunders Ralston Dantzler Realty
Daniel Medina Medina Law Group, P.A.
Stacy Williams Achievement Academy
Marijo Lynn O’Dell Southern Wine & Spirits of Florida
William Brian Yates CenterState Bank
Dr. Edward Andrew Fazekas Foot and Ankle Associates Kathryn S. Haines Lanier Upshaw, Inc.
01
Angelia Rossiter Watson Clinic, LLP Mandy Elizabeth Sanders CliftonLarsonAllen Jeffrey Dale Stephens Publix Super Markets, Inc. Sozon Costa Vatikiotis Alltrust Insurance
02 01 | Leadership Lakeland Class takes
a walking tour of Parker Street Neighborhood.
02 | In the Dugout at Lake Myrtle
Sports Complex
03 | Chair-elect Kelly Andrews ( Florida
03
04
Southern College), Chairman, Chair Steve Bissonnette (City of Lakeland), and Program Coordinator, Carolyn Jackson, (Lakeland Area Chamber of Commerce) with the year off to a great start for Leadership Lakeland XXIX.
04 | Group discussion at Watson Clinic LLP
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MAJOR BANK CLOSES Their Loss! Your Gain!
DESKS FROM $199
Lateral Files from $125
No better time to save on quality furniture.
(863) 682-3450
www.officefurnituredepot.com 2440 Hwy. 98 North
1 Mile South of I-4 Across from Lakeland Chrysler
RETURN SERVICE REQUESTED
100s OF CHAIRS
Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607
Desk Credenza Sets from $399
invites you... ... to a Business After Hours
POLYNESIAN STYLE in the newly remodeled Clubhouse Thursday, July 19 5:30 - 7:30 p.m. 1300 Eaglebrooke Blvd $10 Chamber Member ~ $30 Non Chamber Member Your RSVP is appreciated! Visit LakelandChamber.com to register. 24
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