February 2013 Forum for Business

L AKELAND AREA CHAMBER OF COMME R CE

F O R B U S IN E SS FEBRUARY 2013 | Vol. xXII, No. 2

the business of events BUY LAKELAND. It Makes GOOD cents!

FORUM FOR BUSINESS Lakelandchamber.com

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CH A M BER STAFF K a t h l een L . M unson President

KMunson@LakelandChamber.com

B a rb a r a B enne t t Executive Assistant

BBennett@LakelandChamber.com

s a r a h bree d

Administrative Assistant, Member Relations | Public Affairs

sbreed@lakelandchamber.com

Brittany Ellis, Sherrin Smyers, and Brittany Truitt are the faces behind the success of Eventrics. Read more on page 8.

Kara Butch

Administrative Assistant, Membership Development | Communications

kbutch@LakelandChamber.com

L a ke l a n d Are a C h a mber of Commer c e F orum for B usiness M on t h l y

S a l ly C h a p m a n

Vice President, Finance & Administration

SChapman@LakelandChamber.com

M a rk E . W i l son | C h a irm a n of t h e B o a r d Kimley-Horn and Associates, Inc.

C a ro l y n J a c kson

Senior Vice President, Member Relations

K a t h l een L . M unson | Pub l is h er

CJackson@LakelandChamber.com

Lakeland Area Chamber of Commerce

J a c q ue l ine L . J o h nson

Am y S . W i g g ins | E d i t or

Senior Vice President, Convention & Visitors Bureau

Lakeland Area Chamber of Commerce

JackieJ@LakelandChamber.com

ni c e br a n d in g a g en c y | Cre a t i v e Dire c t ion , P R O D U CT I O N & P h o t o g r a p h y www.brandnicely.com

K a t ie M c B ri d e Membership Consultant

KMcbride@lakelandchamber.com

Bus NESS&bre kfast “Health Care Reform Exhanges & the Defined Contribution Concept” Presented by Sozon Vatikiotis, Alltrust Insurance

Learn how health insurance exchanges will function in tandem with defined contribution programs and how these programs can allow companies to better understand and control the financial impact of employer sponsored benefit plans.

February 14 7:30 a.m.

3310 Lakeland Hills Blvd 2

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N ikki O a k l e y

Membership Account Executive

NOakley@LakelandChamber.com

Terr y O t t in g er

Vice President, Membership Development

TOttinger@LakelandChamber.com

Rich Roy

Vice President, Public Affairs

rroy@lakelandchamber.com

P a t t y S mi t h

Administrative Assistant, Convention & Visitors Bureau

PSmith@LakelandChamber.com

L . J o a nn W a l l er Membership Consultant

jwaller@lakelandchamber.com

Am y W i g g ins

Vice President, Communications

AWiggins@LakelandChamber.com

35 Lake Morton Drive PO Box 3607 Lakeland, FL 33802-3607 (863) 688-8551 LakelandChamber.com © 2013 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.

2 Bo ok R e v i e w s f o r 2 0 1 3

Linda Somersall Linda Marie Weddings & Events

CONNECT ] LMSWeddings.com

Two of the books that I have referenced in my wedding business most recently are “Wedding Wisdom” by Mary Dann and “The Big White Book of

Weddings” by David Tutera In “Wedding Wisdom,” Mary Dann uses her psychology background to help her interact with clients, focusing on making sure that the client is a right fit for the

planner and vise versa.

There is much more to planning a wedding or event than just the job itself. It is critical that I treat the client as a person first and only take a job when I know I can deliver to meet expectations.

“Wedding Wisdom” also gives a timely reminders to keep boundaries, stay on task, be very specific when forming contracts, and above all keep everything in perspective. As a wedding planner, it is important for me to remember that the event

I am planning is the most important event of a client’s life, while still maintaining a sense of balance for everyone involved in the planning process.

David Tutera’s book, “The Big White Book of Weddings,” is full of lists that will help keep anyone on track while planning an event. Lay person or professional, the checklists in this book are easy to follow and help create a step-by-step plan for any event.

David also likes to address the most important aspects of the

wedding planning process, such as adding personal, emotional elements like a family heirloom or another touch that brings special significance to the bride and groom and their families. This is one of my favorite parts of planning a wedding! It’s so exciting and rewarding to help a bride and groom capture their vision and bring it to life.

These two books are great resources for my businesses because I know that the authors share my passion for making wedding dreams come true!

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BUILDING CHAMPIONS IN 2013

CONNECT ] TheLakelandCenter.com

The Florida High School Athletic Association’s (FHSAA) State Wrestling, Girls’ and Boys’ State Basketball Championships bring thousands of participants, spectators, coaches, scouts, and media to Lakeland each February and March to compete for their respective titles as State Champions. Last year, these championships created more than $7.1 million in economic impact in our area making area merchants big winners also!

This year we are excited to announce

that the FHSAA Boys’ Championships will also include a Coaches Clinic and an Interactive Fan Experience to enhance the tournament. As we embark upon another great championship season in Lakeland, “Building Champions” is the new motto. This memorable phrase aptly describes Lakeland’s commitment to provide not only improved economic impact to the community but a greater experience for the student athletes and our visiting guests.

Lakeland has been awarded the distinction of hosting more FHSAA Championships than

any other city in the state and our renewed partnership with the Florida High School Athletic Association has secured Lakeland as the home to youth indoor sporting events for several more years.

We are looking forward to a bright future filled with strategic vision and excellence—both on and off the court.

If you would like to help support our efforts with your volunteer time or as a sponsor, please contact Mike LaPan, Director of The Lakeland Center at (863) 834-8133.

Thank you in advance for your consideration and support!

February 15-16 FHSAA Wrestling Championships February 19-23 FHSAA Girls’ Basketball Championships February 26-March 2 FHSAA Boys’ Basketball Championships

like me on

YOUR 401K. WHY YOU SHOULD INVEST AND WHY IT ISN’T A PIGGY BANK. Check Out MONEYMATTERSBYNATE.COM 212 EAST HIGHLAND DRIVE | LAKELAND, FL 863.683.0708 | WALLFOSS.COM

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Bank of Central Florida

“We like banking with people we know and trust.” …John and Lu Fitzwater

As philanthropic leaders in the community, John and Lu Fitzwater have made a positive impact in Lakeland. They value personal commitment and involvement and take pride in working with bankers who share the same sense of community.

John and Lu Fitzwater with Bank of Central Florida Senior Vice President, Barbara Lineberger

“The bankers know everyone by name. They offer exemplary service and are very proactive. They have become our trusted advisors. This is the way banking used to be,” says John Fitzwater.

www.bankofcentralflorida.com

INTELLIGENT BANKING

Member FDIC

Downtown Lakeland 101 South Florida Avenue 863-682-7100

South Lakeland 5015 South Florida Avenue 863-701-2685

Bartow 515 North Broadway Avenue 863-534-3585

HOW TO

A M O N T H LY

When planning a wedding or

Let’s get this

celebration, you want to create an

Select a special theme, slogan or colors for your event. Themes provide a special energy.

atmosphere that

Joette Giardina, CBA Party People Celebration Company

makes your guests exclaim “wow this is fabulous” when they walk in

CONNECT ] PartyPeople CelebrationCo.com

the door. One of the best ways to do this is to hire a professional decorator, or team of professionals who can help take your ideas and transform them into a one of a kind event. When you hire a professional, you save time, aggravation, worry and money.

Professionals have

To create something unique, think of your decorations as more than your centerpiece, create a full experience. For example, as guests arrive, have a prop or arch at the entrance. Imagine them being greeted by someone in uniform or costume, and have the catering staff dress accordingly. They now feel like they have been magically transported to a certain time or place.

THREE. Lighting creates amazing bursts of color and a glow throughout a room. Custom wording, designs, and logos can be projected onto the floor, wall, or screens. Personalized signage or full wall murals can transform a space. Living statues, actors or musicians can mingle with your guests to continue the experience.

Various fabrics can create a canopy, arch, or columns for the added touch of elegance. Pipe and drape is available in an array of colors and styles that can hide walls or paintings that do not coordinate for your event.

As a Certified Balloon Artist I have seen how balloons can transform a space from elegant backdrops to whimsical creations. Grand scale sculptures can bring a room to life; the possibilities are endless.

items you can rent rather than buying items you would never use again.

They have years of experience and understand how all the little details work to make your event spectacular.

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This is your special day… let it be all that you’ve dreamed of. From sleek and refined to down home country, make it a reflection of who you are. This is the time for the bride and groom’s style, interests, and hobbies to come out with special touches at the ceremony and reception. Bring your dream and make it a reality.

No matter your theme, creative designs can be incorporated into each piece of your event.

please contact our On January 15, This business is proud to be a Communications Chamber volunteers Division at (863) 688began delivering the 8551, Ext. 242.

2013 Guide to Lakeland The 2013 & Preferred Business Membership Decal has Directory to member 2013 also arrived. Because businesses. This annual 63% of consumers publication serves our are more likely to area with pertinent do businesses with community information IT MAKES GOOD CENTS. LakelandChamber.com a Chamber member, and provides visitors display your “Chamber and new comers with Member” status a handy guide to life in Experience dining around the world... right around the corner. proudly! Please be sure Lakeland.

The pleasure of dining out is experiencing different cuisines and exciting atmospheres. The satisfaction to let us know if your This resource is of dining in Lakeland is the many choices close to home.

Lakeland features more than 300 restaurants offering a variety of menu business items for everyhas tastenot and yet distributed through budget. So, you can enjoy a casual family meal, a romantic dinner for two or a celebration of friends… without received the 2013 Guide the Chamber’s Visitor an I-4 traffic jam for dessert. to Lakeland or the 2013 Center as good cents!

When your appetite says “let’sInformation go out”—Buy Lakeland.

It makes Chamber Member well as through various window decal by member businesses. If calling (863) 688-8551, you are interested in Ext. 242 or by emailing helping to distribute Kara Butch at KButch@ this publication LakelandChamber.com through your business,

CHAMBER MEMBER

BUY LAKELAND.

LAKELAND

2013

2013 Guide to Lakeland | Lakeland’s Growing Families

GUIDE T O L AK E L A N D I S H E RE !

LAKELANDʼS GROWING FAMILIES

BUY LAKELAND.

IT MAKES GOOD CENTS.

Lakeland Area Chamber of Commerce

n a c k e e w a t h g i One n

LakelandChamber.com

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E F I L R U O Y HC ANGE and l e k a l / u d e . r e t s b e w 863-687-9309 •

Webster University educates professionals with accredited master’s degree programs. Evening classes are taught by academically qualified faculty who are practitioners in their field. The classes are the right size for learning and the perfect place for networking. Apply today!

Information Session • Tuesday, February 5: 5:30-6:30 p.m.

Master of Business Administration Master of Arts: • Counseling • Human Resources Management • Management and Leadership No GRE/GMAT • Classes one night a week • Online classes available

Be a part of what’s next.

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B y l orrie w a l ker

| lorrie walker communications

eventrics.com

Surf the cable channels these days and it’s plain to see the art of a wedding has become an industry unto itself. For many, weddings aren’t simply events; they’re productions. And just as a good theater production requires a director, so does a wedding for many couples.

Eventrics Weddings - a division of Eventrics, the full-service corporate event planning company created in 2006 - has emerged as the wedding planner of choice for a growing number of brides in central Florida.

“Before last year, people weren’t talking about wedding planning as a business here,” says Amy Wiggins, the Chamber’s Vice President of Communications. “Now we have the Polk County Wedding Association and a company like Eventrics Weddings. Everyone is tapping into this growing business, and while it may not be exploding here yet, Lakeland businesses are participating in the growth of that industry.”

“The majority of weddings planned by Eventrics Weddings have been outside of Lakeland, but the company hopes to change that,” says Sherrin Smyers, President and owner. The company’s clientele has come from the greater central Florida and Tampa areas, and it continues to expand on its existing local relationships to produce weddings and social events.

“Local brides should not feel they have to book vendors from Tampa and 8

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Orlando in order to have a wonderful and one-of-a-kind event,” Smyers says.

“We feel confident vendors locally have the skill set and talent to produce an amazing wedding.”

Smyers launched Eventrics Weddings in fall 2011. She hired Brittany Ellis, an events and wedding planner in 2010. Ellis was the driving force behind this new division’s creation.

“We brought Brittany on board to assist with a number of events we were planning for the spring of 2011, Smyers says. “But we knew all along her experience and passion was in weddings. We knew Brittany was the right person to lead our company’s expansion into the social and wedding markets.

In light of shows like Bridezillas, people might question why Ellis feels so passionate about working with emotional brides on a stress-filled event. A big part of it is dispelling the myth that weddings have to be stressful.

“Through my experience working with brides, I like to show them that the process of wedding planning doesn’t have to be complicated and stressful, but can be enjoyable,” she says. “This is one of the most important days in their life and is a blending of two families. We strive to make it a satisfying and memorable experience for the bride, her groom, and their families.

wedding planning

Culture “The wedding planning culture in Polk County has changed significantly in the past several years. The biggest change is in the brides, who are becoming more sophisticated and seeking professional planners. They are driven by a desire to produce their dream wedding- regardless of budget,” Smyers says.

She attributes this to wedding-related TV shows and Pinterest - an online pinboard where users organize and share beautiful ideas and inspirations they find on the Internet.

“Visually, there’s more information out there, so brides in this area don’t have to travel to be exposed to the latest in fashion, cakes, design, décor and styles of weddings,” she says.

“The current demand in Lakeland’s wedding planning market is for day-of coordination services,” Ellis says.

Lakeland brides tend to have smaller guest counts, and are looking for a planner to pull all the details together and manage the wedding day. This involves about 30 hours of work. The bride hands over all her information to the planner a couple of weeks before the wedding, and the

planner makes sure every detail is in line and the timeline is set. It also includes coordinating the rehearsal and all activities on the wedding day.

Ellis commends the brides and their families who recognize they do not want to be in charge of their wedding day.

“A pending wedding is a very emotional time and the stress of all the details, family members, guest’s arrangements and vendors can be overwhelming,” she says. “Hiring a planner alleviates the pressure and enables everyone to focus on each other and enjoying this memorable occasion.”

The day-of coordination package can be a happy medium between do-it-yourself and hiring a full service wedding planner.

“If you’re inviting guests to an event and spending a considerable amount of money on a one-day or weekend celebration, you really need to have someone there who’s a representative for the bride,” Ellis says.

Current divorce rates aside, an overwhelming majority of brides plan their dream wedding with a notion in mind: this will be the most important day of their lives, and

Since its founding, Eventrics Weddings has earned several awards A fi v e s t a r r a t in g on W e d d in g W ire

it will be their only wedding. For that reason, local brides are turning to event planners because the do-it-yourself track can be difficult when this isn’t your specialty.

A wedding planner is an expert at planning weddings day in and day out. They have relationships with the vendors. They are familiar with pricing and can help develop a budget and manage the bride’s expectations.

They don’t overlook the details that make this the perfect day.

Because of the planner’s knowledge, she understands all that is involved. They are solely focused on the bride and groom, family, and guest experiences on wedding day. There is hair and makeup. Photos must be taken on time. The wedding lineup must be cued. The food, beverage and service must be coordinated. Then there are the toasts, dances, music to go along with those dances, and cake cutting.

“You can see it’s a production,” Smyers says.

Eventrics Weddings makes sure everything the bride and her family envisioned is planned and carried through.

“We jokingly call it wedding insurance,” Ellis

Ellis says.

B es t of W e d d in g s 2 0 1 3 – T h e K no t Preferre d Ven d or of Perfe c t W e d d in g Gui d e 2 0 1 2 a n d 2 0 1 3 N a t ion a l Asso c i a t ion for C a t erin g a n d E v en t s N a t ion a l N omin a t ion for “ B es t E v en t Pro d u c t ion in B u d g e t C a t e g or y ” for Ti g ers Di a mon d G a l a

says.

The company has a commitment to continuing education and networking with national organizations and vendors to stay current in the industry.

They have made a lasting impression on local and regional vendors, as well. Lakeland offers a variety of venues that are consistently in great demand, and Smyers and Ellis have worked at and referred clients to a variety of spaces and venues, including the Lake Mirror Center, Hollis Garden, Peggy Brown Building, Magnolia Building, Coleman Bush Building, Sorosis Building, and many area golf and country clubs. Eventrics Weddings is a preferred vendor of properties such as the Waldorf Astoria Orlando, Isleworth in Orlando, and Ritz Carlton Sarasota.

Smyers showers a great deal of credit on Ellis for these achievements. She says preferred vendor status has been achieved thanks to the level of service, commitment and creativity Ellis brings to wedding planning.

“Local brides should not feel they have to book vendors from Tampa and Orlando in order to have a wonderful and one-of-a-kind event,” Smyers says. “We feel confident vendors locally have the skill set and talent to produce an amazing wedding.”

Eventrics Weddings foresees continued growth in the Lakeland wedding market and is committed to being a resource and leader in the local industry.

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smal l b u s i n e s s o f th e mon t h

Agnini Family Dental Center Dr. Michael Agnini (863) 682-1500 1805 Lakeland Hills Blvd Lakeland, FL 33805

CONNECT ] www.AgniniDental.com

Agnini Family Dental is an upscale general dentistry facility offering dental care through comprehensive and preventive screenings, implants and denture support, cosmetic crowns, veneers and orthodontic services, as well as snoring and sleep apnea treatment… all while making patients feel like they are relaxing in a seaside cottage!

Dr. Michael Agnini and his wife, Donna, have two free-standing dental offices in Lakeland. The first opened in 1979 near Southgate shopping center. In 2009, the second loction opened

on Lakeland Hills Boulevard in the hospital district. The latter office serves as the main operating facility with stateof-the-art dental machinery juxtaposed with delicate waterfall features viewable from eight of 12 operatory offices.

Dr. Mike feels extremely fortunate to be working alongside his two grown sons, Dr. Matt and Dr. Drew Agnini; as well as his Orthodontic daughterin-law, Dr. Derry Agnini. As a team, including Dr. Mike’s wife Donna and their third child Ashley, who is a hygienist, this family is devoted to

meeting patients’ dental needs.

All of the dentists are graduates of the University of Maryland.

In addition, the dentists have completed postgraduate studies, as well as many hours a year in continuing education.

All hygienists are degreed, licensed professionals. All dental assistants are radiology and expanded duties certified.

The entire Agnini family believes dental care is a worldwide need. Dr. Mike, his wife Donna, and his children are devoted to treating people in third world nations. They have been involved in dental mission trips to

Russia, Africa, South America and Southeast Asia. In addition to his global work, Dr. Matt volunteers his time treating patients at Lakeland Volunteers in Medicine (LVIM) and has played an active role in the Give Kids a Smile campaign at Traviss Career Center. Dr. Drew also volunteers his time treating patients at LVIM. Hygienists Ashley Agnini and Sue Ellen Williams both accompanied Dr. Mike to Ethiopia last year to teach hygiene in a new school in Mekelle.

Giving back to the community doesn’t stop there. The entire staff regularly seeks out ways to volunteer locally.

B y M a ureen S h a w,

Small Business of the Month committee member Maureen Shaw (Flower Cart Florist) presents the January Small Business of the Month Award to Dr. Michael Agnini. Back row: Dr. Andrew Agnini, Ashley Agnini, Donna Agnini, and Dr. Matt Agnini.

Scan here with your smart phone app for a short video about Agnini Family Dental.

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They are involved in The March of Dimes, Habitat for Humanity, LVIM, Feed Children Everywhere, Lighthouse Ministries’ food drives and Angel Trees. They also worked hand in hand with the Salvation Army to provide a free dental clinic for the underprivileged.

Agnini donates dental supplies regularly to families in need and is always on the look-out for new ways to give back to the community.

The Lakeland Area Chamber of Commerce is proud to present Agnini Family Dental with the January 2013 Small Business of the Month award.

Flower Cart Florist

THE

MATTERS OF

W A N T T O K N O W W HY B E in g A M E M B E R O F TH E LA K E LA N D A R E A CHA M B E R I S S O B E C O M I N G ? R E AD on . . .

CAL E N D a R

E V E N T H I GHL I GHT S

Miguel CABRERA 2012 MVP and Triple Crown Winner!

NEW MEMBERS

JOIN US IN WELCOMING BACK OUR DETROIT TIGERS TO LAKELAND FOR SPRING TRAINING 2013!

TUESDAY, FEBRUARY 19

JOKER MARCHANT STADIUM • GATES OPEN 6 PM

ADULTS $50 • CHILDREN (12 & under ) $25 NON-CHAMBER MEMBERS $60

ENJOY OUR WORLD FAMOUS MENU WITH A 2013 SOUVENIR MUG! Justin VERLANDER 2012

AMERICAN LEAGUE CHAMPIONS

For more information

LAKELAND AREA CHAMBER OF COMMERCE 67TH ANNUAL TIGER BBQ Post Office Box 3607 • Lakeland, Florida 33802-3607 (863) 688-8551, Ext. 224 or 223

Make checks payable to the Lakeland Area Chamber of Commerce

PURCHASE YOUR TICKETS ONLINE TigerBBQ.LakelandChamber.com ORDER DEADLINE WED., FEBRUARY 13

Sponsored by

R I B B O N C U TT I N G S

Spring Training 2013 Welcomes Back our Detroit Tiger American League Champions!

Join us on February 19 as we celebrate the return of our Detroit Tigers—the 2012 American League Champions—to their Spring Training home at Joker Marchant Stadium with the 67th Annual Tiger BBQ! For more than a century, Florida’s extraordinary climate and beautiful natural surroundings have provided the perfect backdrop to prepare big league teams for the regular season of America’s favorite national pastime—BASEBALL! Spring Training in Florida brings more than 1.5 million enthusiastic fans from all over the country to enjoy the magic of baseball in a more intimate setting. A major league training team is essential to draw visitors, winter residents, national visibility, and BIG business to Florida cities. Lakeland has been the Spring Training home to the Detroit Tigers for more than 77 years bringing millions of dollars into our community. We are even more fortunate to have their Class A Lakeland Flying Tigers here year round and all of the ancillary business the Detroit Tigers bring to Lakeland annually.

Baseball and Lakeland—the perfect pair—see you at the ballpark—and at the 67th Annual Tiger BBQ! For information on purchasing Detroit Tiger Spring Training Tickets please go to Tigers.com or call (866) 668-4437.

save the date

Jim LEYLAND NO TAKE OUT ORDERS • NO AUTOGRAPHS NO STEAKS SERVED AFTER 8 PM

2.19.13 FORUM FOR BUSINESS

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february 2013 dates thur 07

Thursday, February 7 2012 Annual Meeting

thur 14

thursday, february 14 Business & Breakfast

tues 19

Tuesday, february 19 67th Annual Tiger BBQ

thur 21

mon 11

5:30 p.m..

The Lakeland Center

wed 13

8:00 a.m.

Chamber Briefing Room

During the month of December, our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community.

9:00 a.m.

Chamber Briefing Room

wed 20

Wednesday, February 20 Executive Committee Meeting

wed 27

Wednesday, february 27 Board of Directors Meeting

tuesday

5

7:30 a.m.

Chamber Briefing Room

Wednesday, February 13 Government Affairs

Wednesday, February 13 Business Voice of Greater Lakeland

Thursday, February 21 Business After Hours

4

Thursday, February 28 SCORE Business Round Table

3:45 p.m.

Chamber Briefing Room

6:00 p.m.

Joker Marchant Stadium 2301 Lakeland Hills Blvd

monday

11:45 a.m.

Chamber Briefing Room

thur 28

monday, February 11 Emerge lakeland steering committee

7:30 a.m.

All Children’s Outpatient Care of Lakeland 3310 Lakeland Hills Blvd

5:30 p.m.

Fields Motorcars 4141 N Florida Ave

monday, February 11 SBA Committee Meeting

Walk-in Visitors...................................... 223 Relocation Response Mailings............. 1 Relocation Response (Walk In)........... 19 Accommodations..................................... 0 Winter Accommodations....................... 0 Visitor Information Mailings............. 10 Visitor Center E-mail Inquiries........... 62

4:00 p.m.

Chamber Briefing Room

Noon Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive

wednesday

6

thursday

7

friday

sat

sun

1

2

3

8

9

10

15

16

17

22

23

24

2012 Annual Meeting 5:30 p.m.

11

12

13

SBA Committee Meeting 11:45 a.m.

government affairs 8 a.m.

EMERGE Lakeland steering committee 3:45 p.m.

Business voice of greater lakeland | 9 a.m.

18

19 67th annual tiger bbq 6 p.m.

25

26

20 executive committee meeting | 4 p.m.

27 board of directors meeting | Noon

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14 business & breakfast 7:30 a.m.

21 business after hours 5:30 p.m.

28 score business round table | 7:30 a.m.

Ev ent HI G HL I G H TS 01

02

Business After Hours

Hosted by CenterState Bank & Clark, Campbell and Lancaster, P.A.

01 | Board Member Kurt Elmhorst

of Allen & Company of Florida, Inc. presents Plaques of Appreciation to co-hosts Dale Dreyer of CenterState Bank and Timothy F. Campbell of Clark, Campbell and Lancaster, P.A.

02 | Members pose for the camera

in between enjoying the wonderful Holiday atmosphere and the delicious food from Texas Cattle Company.

03 | Jonathan Crain (Two Men and a 03

04

Truck), Kevin Chambers (LegalShield), Kathryn Koch (Lanier Upshaw, Inc.) and Steve Schmidt (Lakeland New Car Alternative) take a moment from networking and sharing leads to smile for the camera.

04 | Craig Hosking (Marketing System

Blueprints) and Scott Katz (Fifth Third Bank) enjoy the outdoor music from musician Brian Rivers.

New member reception Hosted by TD Bank

05 | Guests of the reception listen 05

06

intently as Chamber staff encourage new members to stop by the Chamber to learn more about their memberships.

06 | Sophia Peavy of TD Bank

welcomes new member Monte Marzilli of Discount Tire and discusses how they can potentially work together.

Business & breakfast

Hosted by Community Southern Bank

07 | Terry Ottinger welcomed a record

crowd of 50 guests who attended and also thanked Community Southern Bank for hosting such a great event!

08 | Chrissanne Long of Marketing 07

08

06

07

System Blueprints LLC, presented on the “Why� behind Social Media.

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Executive Roundtable in Asheville, NC. Topics discussed were business building, ETF strategies, and compliance for Registered Investment Advisors. The CPAlliance™ was created by CPS Investment Advisors in Lakeland, FL, and has over one half billion in combined assets under management. CPS Investment Advisors was founded by Chas P. Smith, CPA/PFS.

Lakeland Regional Medical Center Pleased to announce that J. Scott Swygert, M.D., a Watson Clinic, LLP, hospitalist, will take on the expanded role of Chief Quality Officer and Chief Medical Information Officer for Lakeland Regional Health Systems, while continuing to oversee his clinical duties.

Women’s Care Florida, Lakeland OB/GYN Pleased to welcome Caroline Sargeant to the team.

Sargent is an Advanced Registered Nurse Practitioner (ARNP), who followed in the steps of her mother and grandmother to pursue nursing and discovered a passion for working with OB/GYN patients. She received her degree as a Family Nurse Practitioner from the University of South Florida, where she received special training and experience in high-risk labor and delivery.

Broadway Real Estate Services Jack A. Strollo, CCIM, Managing Broker, earned the Certified Commercial Investment Member (CCIM) designation from the CCIM Institute, one of the leading commercial real estate associations in the world. The CCIM designation is awarded to commercial real estate professionals upon completion of the graduate-level core course curriculum and attainment of a qualifying level of experience. The CCIM curriculum addresses the cornerstones of commercial investment real estate, including financial analysis, market analysis, user decision analysis, and investment analysis.

American Business Women’s Association/ Lkld Downtown Would like to congratulate the 2012 slate of officers: President-Kim Andreadis, Vice President-Maria Martinez, Secretary- Jessica Minter, Treasurer- Mary Stephenson. Immediate past president Gina Berry received the level 1 Best practice award and was recognized in the Top Ten Women of the year.

Eventrics Sherrin Smyers, President, is thrilled to announce that Eventrics Weddings has received The Knot’s coveted 2013 Best of Weddings Award. This annual list of the best wedding professionals is rated and reviewed by brides and establishes Eventrics Weddings among the top 5% of wedding planners in the region. Under the direction of Wedding Planner Brittany Ellis, Eventrics Weddings has also received a 5-star rating on Wedding Wire and is a Preferred Vendor of Perfect Wedding Guide for 2013.

CPS Investment Advisors Recently hosted their 16th annual CPAlliance™ 14

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Coldwell Banker Commercial Saunders Ralston Dantzler Realty Lee Gettling of Kissimmee, FL has joined CBCSRD as a sales associate. Lee specializes in development land and general commercial real estate, concentrating on the Hwy. 27 corridor in East Central Florida. Lee has a strong 30-year background in real estate. As former owner of a commercial and investments realty, he sold commercial buildings and land. He has been involved in large real estate projects that include single-family subdivisions, multi-family projects, and building over 200 custom homes, as well as an industrial park. As an experienced negotiator, he has a concentrated background in selling businesses throughout the State of Florida, such as medical labs, agencies, and practices.

Polk State College Professor of Mathematics Carolyn Horseman has received the International Conference on College Teaching and Learning’s Award for Innovative Excellence in Teaching, Learning and Technology.

Straughn Trout Architechts, LLC The Tampa Bay Chapter of the American Institute of Architects (AIA) has recognized Lakeland-based Straughn Trout Architects, LLC as the 2012 Firm of the Year. The announcement was part of the Chapter’s Honor and Design Awards held on November 1 at the Tampa Museum of Art.

Central Florida SCORE John Peronto and Michael Freid have completed the required training and have been recognized by SCORE.org as a SCORE Certified Mentor. Central Florida SCORE offers no cost and confidential business mentoring and can be reached at (863) 619-5783 or score122@verizon.net.

The Lakeland Chamber prints business announcements each month as space permits.

Please e-mail announcements to motm@lakelandchamber.com

MEMB E R R E N E WA L S 20+

years 1 9 4 0 | 7 3 Ye a rs Mine & Mill Supply Co.

1 9 5 0 | 6 3 Ye a rs Cannon Buick - Cadillac - Mitsubishi

1 9 8 2 | 3 0 Ye a rs Manpower, Inc.

1 9 8 5 | 2 8 Ye a rs Sun State Janitorial Products, Inc.

1 9 8 6 | 2 7 Ye a rs Jack’s Insurance Agency, Inc.

1 9 8 7 | 2 6 Ye a rs English Family Residential Properties, LLC

George L. Gaines, Jeweler

1 9 8 8 | 2 5 Ye a rs

Harrell’s, LLC

Polk County Animal Hospital

WONN/WPCV/WLKF/WWRZ Radio

1 9 5 3 | 6 0 Ye a rs

1 9 8 8 | 2 4 Ye a rs Jimbo’s Pit Bar-B-Q

Gillum-Waddell Plumbing Co., Inc.

1 9 5 3 | 5 9 Ye a rs

1 9 9 1 | 2 2 Ye a rs Medical Air Services Association of Florida

Lakeland Funeral Home & Memorial Gardens Sale Insurance Agency, Inc.

1 9 5 9 | 5 4 Ye a rs

1 9 9 2 | 2 0 Ye a rs Wall Foss Financial, LLC

Fletcher Printing Co., Inc. Hardy’s Industries, Inc.

1 9 6 0 | 5 3 Ye a rs Heath Funeral Chapel

1 9 6 1 | 5 2 Ye a rs Martin & Martin, Attorneys PA

1 9 6 4 | 4 9 Ye a rs

15

years Jan Bellamy, Broker/Owner

State Farm Insurance/Buzz Tarver

10

1 9 6 6 | 4 7 Ye a rs

years

Momentive Specialty Chemicals

1 9 6 8 | 4 4 Ye a rs

Integrated Metal Products, Inc.

W.H. Alderman Plumbing Co. B & B Auto Body Works, Inc. Jefferson-Allsopp, Inc.

5

1 9 7 1 | 4 2 Ye a rs Douglass Screen Printers Inc.

years

Lakeland Electric

Five Guys Burgers & Fries

1 9 7 2 | 4 1 Ye a rs Sanlan RV Park

1 9 7 7 | 3 6 Ye a rs Lakeland Periodontics, Inc.

1 9 8 0 | 3 3 Ye a rs Morgan Stanley

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N EW M E M B E R S 1 Stop Tire Shop 3430 US Highway 92 E Lakeland, FL 33801 (863) 274-4019 Cesar Jimenez Tire Dealers

1st Class Tile & Grout Restoration Call to Schedule an Appointment (863) 397-4671 1stclasstileandgrout.com Mark Landfear Cleaners – Carpet/Upholstery/Drapery

Alltek Services, LLC

2810 Parkway St, Ste 1 Lakeland, FL 33806 (863) 709-0709 alltekservices.com Tom Bowles Computers – Consulting & Networking

Avesta Homes

705 Terrace Cir Lakeland, FL 33801 (863) 248-5599 Tiffany Tyler Property Management

Buttercup Cakes

4122 S Florida Ave Lakeland, FL 33813 (863) 940-0993 ButttercupLakeland.com Daniela Borow Bakers

Central Holidays

250 Moonachie Rd Moonachie, NJ 07074 (201) 228-5200 CentralHolidays.com Carl Monticelli Travel Agencies

Cold Steel Firearms

2916 S Combee Rd Lakeland, FL 33803 (863) 797-4867 ColdSteelFirearms.com Rob Huffstickler Guns – Retail

CubeSmart

2200 Heritage Dr Lakeland, FL 33801 (863) 666-3320 cubesmart.com Diane Goodman Self Storage Warehouse

Everjan Services, LLC 1533 W Memorial Blvd Lakeland, FL 33815 (863) 937-8036 simplyeverjan.com Janet Thompson Tax Services

Florida Rock Industries, Inc. 2858 Sidney Ave Orlando, FL 32810 (407) 298-1900 Charles Wallin Concrete Products

Folsom Construction Management LLC 113 S Florida Ave Lakeland, FL 33801 (863) 226-0885 Michael Folsom Construction

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Gentiva Health Services

4935 Southfork Dr Lakeland, FL 33813 (863) 648-9118 gentiva.com Sherri Griffin, LPN Health Care – Home Health Care

Heacock Payroll

100 E Main St Lakeland, FL 33801 (863) 683-2228 heacock.com Suzette Welling Payroll Processing

Hometown Homecare Medical Services 400 S Florida Ave, Suite 901 Lakeland, FL 33801 (863) 937-8960 hometown-homecare.com Ali Lewis Health Care – Home Health Care

Jokers Wyld Entertainment

Call to Schedule an Appointment (386) 747-5290 jokerswyldent.com Ray Gonzales Entertainment

Lake Gibson Middle School 6901 N Socrum Loop Rd Lakeland, FL 33809 (863) 853-6151 lakegibsonmiddle.com Kathy Conely Schools – K-12 Public

Patio 850

850 S Tennessee Ave Lakeland, FL 33801 (863) 940-2030 Bruce Lyon Restaurants

SmokePoint Music, LLC

Call to Schedule an Appointment (703) 231-6305 Joe Cooper Entertainment

Sonrise Christian Church & School 3151 Hardin Combee Rd Lakeland, FL 33801 (863) 665-4187 scslakeland.com Stephen Burton Schools – K-12 Private

Top Down Exterior Cleaning

Call To Schedule An Appointment (863) 255-7849 topdowncleaning.com Colie Goodrich III Pressure Cleaning

Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs.

This month, the Chamber staff would like to recognize Ms. Jennifer Hatfield, Commercial Sales Professional at Terminix Commercial Division, for her outstanding attention to Chamber members and attendance at events! Jennifer is a wonderful asset to the Chamber and to the Lakeland community!

Jennifer Hatfield Terminix Commercial Division Commercial Sales Professional

R IBBO N C U T T I N G S

Special thanks to Mayor Gow Fields, Commissioner Justin Troller, Commissioner Phillip Walker, and all the Board Members and Chamber Champions who truly make these ceremonies special events.

Tougie Baby Lakeland, FL 33801 121 S Kentucky Ave | (863) 413-1000

AlphaGraphics Lakeland, FL 33813 4130 S Florida Ave | (863) 646-5699 lakeland420.alphagraphics.com

Law Office of Amanda Salcido Lakeland, FL 33803 206 Easton Dr, Ste 206 | (863) 688-1728 SalcidoLawOffice.com

Tailwheels Etc. Flight School

The Socialite Lakeland, FL 33801 210 E Pine St | (863) 937-9273 The-Socialite.com

Chase Bank Lakeland, FL 33809 4136 US Highway 98 N | (863) 853-9484 JPMChase.com

Greater Faith Temple Church

Lakeland, FL 33811

Lakeland, FL 33803

3131 Flightline Dr | (863) 401-3592 Tailwheelsetc.com

220 W Beacon Rd | (863) 608-4700

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2013 LAKELAND AREA CHAMBER OF COMMERCE LEGISLATIVE PRIORITY STATEMENT The Lakeland Area Chamber of Commerce will monitor closely and lobby accordingly on the following important issues throughout the 2013 Legislative Session.

Economic Development & Tourism

Internet Tax Loophole

Presumptive Disability Reform

Support the Governor’s Office in efforts to retain Florida’s Spring Training teams and attract new teams to the State.

Support measures to close the Internet sales tax loophole; and streamline sales tax information and definitions to make it easier to preserve the competiveness of Florida businesses.

Support local efforts to reform pension programs, specifically related to presumptive disability.

Support continued use of public funds for professional sports facilities.

Funding for the Frank Lloyd Wright Tourism and Education Center.

Energy Solutions Support comprehensive energy policy that balances affordable, reliable, conservative and environmentally responsible energy sources while promoting economic and national security.

Healthcare Support efforts to reduce fraud and abuse within the Medicaid system Support the most efficient use of Medicaid funding targeted to providers that are caring for the greatest number of poor and uninsured.

Support prohibiting the application of presumption for users of tobacco products.

Support legislation that encourages the development of transportable health care exchange information through locally based Health Information Exchanges based on national standards.

Support property tax reform that does not unfairly shift the property tax burden onto Florida business owners.

MEET OUR TEAM

Transportation Continue monitoring and working with the FDOT to pursue efforts to redirect freight traffic from Lakeland’s downtown corridor.

Our team feels there are three elements of service that are essential to our clients’ success and satisfaction – quality, timeliness and affordability.

We take pride in the fact that we can fulfill all three elements. When you choose C/F/R, you can rest assured that you will never have to sacrifice quality, time or money.

City of Lakeland Obtain State and Federal Grant funding to bring the Skyview water and wastewater utility into compliance without burdening City ratepayers.

From left to right: Denise Robson, Dan Dorrell, Managing Partner of the Lakeland Office, and Amy Bruce. As a true testament of remaining local, the professionals in the Lakeland office have served the community their entire careers.

Tampa Office P: (813) 321-6869

For more information about our services, please visit www.cfrcpa.com.

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Support much-needed reforms to Florida’s property insurance market and the Hurricane Catastrophe Fund (CAT).

Supporting passage of comprehensive tort reform to lessen the burdensome costs imposed by our current legal system on Florida’s employers and consumers.

At Cross, Fernandez & Riley, LLP (C/F/R), our main focus is providing quality, hands-on service to our clients. We accomplish this by providing prompt, expert advice with a high degree of professionalism and personal attention.

Orlando Office P: (407) 841-6930

Property Insurance Reform

Tort Reform

THE LARGEST LOCAL CPA FIRM IN POLK COUNTY

Lakeland Office P: (863) 937-9520

Support legislative efforts to place a reasonable evidentiary standard in Statute in regards to workers compensation claims for hypertension and other heart-related ailments, lung disease and certain mental conditions.

Winter Haven Office P: (863) 299-5638

Public Safety rovide continued funding for educational dual P purpose capital improvement projects. The request is on behalf of both Polk State College and Polk County public safety agencies.

The Lakeland Area Chamber of Commerce supports strengthening our education and workforce systems to close the talent gap and provide Florida with long-term economic success through a highly skilled and educated workforce.

K-12 Education – Polk County The Lakeland Area Chamber of Commerce recognizes that prioritizing investments in K-12 education and achieving measurable results for students and teachers are critical to the future of our community. Therefore, the Chamber supports changes to K-12 education that allow a focus on local initiatives and local control, instead of a “statewide” approach.

Provide real local control and flexibility that will allow Polk County Schools to properly allocate funding and provide specialized instruction for students/programs.

Create uniform accountability standards and realistic implementation timelines that lead to increased academic opportunities for students.

Stabilize state funding to allow flexibility for the District to support schools’ operations along with the ability to properly compensate educators/staff.

Support equity and flexibility for traditional, public, charter, magnet and choice schools.

Higher Education –Polk County The Lakeland Area Chamber of Commerce recognizes Polk State College, Florida Southern College, Southeastern University and Florida Polytechnic as important, local avenues for the County to produce college degrees and shrink the educational attainment gap, thereby advancing the cause of economic development. Therefore, the Chamber requests the state’s support for the above educational institutions in the following areas:

Continued funding of the Florida Resident Access Grant (FRAG) and Bright Futures.

Continued support of the new Florida Polytechnic campus, construction and administration.

Support the funding and addition for STEM-related programs including math, science, nursing (RN, DNP, and BSN) and other health science degrees, in collaboration with local partners.

Support funding for dual enrollment, which provides accelerated, affordable & local paths to degrees.

Continued support, funding, affordability and flexibility in addressing local developmental educational needs for all Polk County higher educational institutions.

3 Way U.S Headquarters Lakeland, FL. - Est1976

**Important correction to the Jan 3Way Cleaning advert** We would like to amend our ad copy from last month regarding being the 4th best thing from Britain. Several of you pointed out some other things from Britain that are also better than us….

3Way Cleaning the 138th best thing to come out of Britain…ever!

Pst! Want to minimize sickness and not get theFlu, call us for a free quote, and find out how we clean your work environment properly, and minimize office sickness.

Call us for all your commercial cleaning and Janitorial needs: 863 594 1965 or matthew.gull@3waycleaning.com FORUM FOR BUSINESS

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C HAMB E R F O U N DATI O N AWA RD S COM M UN IT Y GRA N T S One of the greatest assets this Chamber has in serving the diverse needs of our community is the Lakeland Area Chamber Foundation. Founded in 1973, the Foundation serves to support vital community and education initiatives. It also allows an avenue for Chamber member businesses to contribute philanthropically to non-profit organizations in our community by making a voluntary donation through the Chamber’s membership investment invoice.

Under the leadership of Foundation Chairman Alice Hunt (Hunt Construction of Central Florida, Inc.) the Chamber Foundation Board of Directors met in October and approved grants totaling $36,364 to the following organizations and programs in 2013:

2013 Foundation leaders

OFFICERS W a l ker W i l kerson

Achievement Academy [Automatic External Defibrillator [AED] Purchase] Children’s Clothes Closet at First United Methodist Church [Children’s Clothes Closet] Imperial Symphony Orchestra [“School Day” Concert] Junior Achievement of Polk County [Lakeland Junior Achievement]

Foundation Chairman and Immediate Past Chamber Chairman (CliftonLarsonAllen, LLP)

M a rk E . W i l son Chamber Chairman of the Board (Kimley-Horn and Associates, Inc.)

Lakeland Area Chamber of Commerce [Leadership Lakeland] Lakeland Vision, Inc. [Connect Lakeland – Phase 1] Platform Art, Inc. [Platform Art Spring 2013 Lake Beulah Trail and Veteran’s Park Event]

Tim J a c kson Chamber Chair-elect (NuJak Companies)

Polk State College Foundation [Emergency Scholarships] Polk Theatre, Inc. [Children’s Live Performing Arts Series]

D a n M c B ri d e Treasurer (Victory Church)

READ Polk, Inc. [READ Lakeland Adult Student Learners] United Way of Central Florida Success by 6, Let’s Grow Community Initiative [Dolly Parton Imagination Library]

K a t h l een M unson President

VISTE/Volunteers in Service to the Elderly [Highlands Grove Elementary Sandwich & Cookie Project]

Timo t h y F. C a m p be l l General Counsel (Clark, Campbell, and Lancaster, LLP)

Special thanks to the following member businesses and individuals who have contributed to the Foundation from October 1, 2011 through September 30, 2012. Their tax-deductible contributions will support the Foundation’s mission to improve Lakeland’s quality of life.

directors S y l v i a B l a c kmon - R ober t s (Blackmon-Roberts Group)

Terri Go l eno Badcock Home Furniture & more | Buckner Properties | C. Hackney Vending

(Cheatham, Goleno & Ferguson, P.A.)

Cheatham Goleno & Ferguson, P.A. | Crown Printing | Flower Cart Florist Hunt Construction of Central Florida, Inc. | Peninsular Exterminating Quality Petroleum Corporation | Straughn Trout Architects

J oe L . R u t h v en (The Ruthvens)

Tapatio’s Restaurante Mexicano | West Caribbean Cuban Restaurant

M a ureen S h a w (Flower Cart Florist)

I f y ou wou l d l ike t o l e a rn more a bou t h ow t o su p p or t t h e F oun d at ion ’ s effor t s , p l e a se c on t a c t K at h l een M unson at t h e C h a mber , ( 8 6 3 ) 6 8 8 - 8 5 5 1 , E x t. 2 3 4 .

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G a r y T a rr

dining . shopping . nightlife . sports . events . where to stay . what to do If you are int eres t e d in con t ribut ing , p le a se m ark t h e F oun d at ion box on your membersh i p inves t men t renewa l in voice or comp le t e t h e form be l ow wit h y our d on at ion m ade paya b l e to t h e L ake l an d Are a Chamber F oun dat ion , In c . an d re t urn t o : La ke l an d Are a C h a mber F oun dat ion, In c .

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The Lakeland Area Chamber Foundation, Inc. is a 501(C)(3) not-for-profit organization incorporated under the laws of the State of Florida. Your taxdeductible charitable contribution to the Chamber Foundation will help support community and education betterment programs.

WE PROVIDE SOLUTIONS Heacock Payroll offers a truly outsourced payroll service, including: • • • • • • • • • •

Direct Deposit Visa Paycard Options Payroll Checks Payroll Reporting Tax Filing, including 941 and UCT6 Employee Benefit Administration Paid Time Off Tracking Workers’ Comp “Pay As You Go” New Hire Reporting Child Support & Garnishments

WORKERS’ COMPENSATION SOLUTIONS We can help reduce your overall cost and help to simplify your reporting and audit process.

• Avoid up-front premiums and year-end audit surprises with Pay As You Go Programs • Earn Discounts with Workers’ Comp Safety Programs Regulation Information

EMPLOYEE BENEFITS SOLUTIONS Heacock Payroll helps you design & customize your program to include medical, dental, vision, voluntary products and 401(k).

A PARTNER YOU CAN COUNT ON A trusted organization, Heacock Payroll, LLC is a member of the Heacock Group of companies, which has been serving Florida since 1922. With Heacock Payroll, you will be transferring the burden of dealing with administrative employee-related functions to a team of professional specialists.

LAKELAND OFFICE 100 E. MAIN STREET LAKELAND, FL 33801 P: (863) 683-2228 TF: (800) 677-5172 PAYROLL@HEACOCK.COM

863.683.2228

CALL TODAY to find out how Heacock Payroll can help your business.

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COMMON

TA S T E

a of local business o n e c u p at a t i m e

The Common Grounds member feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your local business.

B y J o h n Corri g a n The Fearn Partnership, Inc www.fpicre.com

David Fearn and Greg Mugg founded The Fearn Partnership in 1989. Upon David’s untimely death, Greg Mugg became the Broker/President. The company has always emphasized integrity, honesty, and fairness in its approach to business. Our experienced brokers and sales associates are among the most experienced, trusted and knowledgeable in the Lakeland market. The company’s initial interest was commercial real estate and management and gradually expanded into business brokerage. While involved in many high profile deals our most important legacy is in the many smaller deals too numerous to mention but extremely important to our clients and customers. The company has an excellent reputation in the community and is known for its willingness to work with other brokerage companies.

The Fearn Partnership sales associates are among the most qualified in the commercial real estate and business brokerage area. Our associates bring a wide range of experience and knowledge to the company including banking, real estate development, appraisal, and business ownership. Their long time residence in Lakeland and membership in such as Rotary and Kiwanis helps their knowledge and the ability to share this knowledge for the benefit of our customers is an invaluable asset that provides synergy and creative solutions to real estate and business problems. Each person is conversant with current market conditions in the Lakeland market.

The company is dedicated to professional and ethical service for our clients. We welcome the opportunity to work with you. Owners who list their properties and businesses with the company will be happy to know that our associates will work exclusively for you to lease or sell your property or business. Unlike most of our competitors, the company owns no warehouses, retail sites, businesses, or office buildings. This avoids any conflict of interest between your interest and the interest of the company. We work exclusively for you with only your best interest at heart.

Our sales associates have multiple years experience in commercial real estate, which they willingly share with each other. Isn’t it time that you put the Fearn Partnership to work for you?

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p olk p r og re s s u p date

Dr. James Farrell, CFA Florida Southern College

CONNECT ] FLSouthern.edu/ PolkProgress

The fiscal cliff has been averted, at least until February.

Congress passed a deal which raises the marginal tax rate on income above $400,000 for single people ($450,000 for married couples) to the pre-2001 level of 39.6%, however it left the remainder of the tax rates unchanged.

In addition, they reinstated the extended time for unemployment benefits from six months to one year, permanently tied the AMT exemption to inflation and extended current Medicare reimbursement rates to doctors for another year. The agreement also ended the Social Security tax reduction

that acted as a stimulus for 2011 and 2012. Workers should expect to see their paychecks reduced by 2% up to the $113,700 limit as the rate reverts back to 6.2%.

A large point of contention of the 2011 Budget Control Act, however, was the sequester. This was issue punted into February with a twomonth delay put in place on the $110B in spending cuts that were set to take place this year. Failing to reach an agreement on the appropriate level and timing of spending cuts along with taxes, the so-called “Grand Bargain”, Congress pushed back the cuts until February in order to avoid an immediate

impact. Congress and the White House have placed themselves in a similar situation to 2011 when the Budget Control Act was enacted. As of the end of 2012 the US has reached its borrowing limit and the Treasury is currently in a period of “extraordinary measures” to temporarily halt borrowing while a new debt ceiling is negotiated. This negotiation will likely be intertwined with the budget cut negotiations as they both have a 2 month window.

Locally, workers will have to begin the adjustment to life without the social security stimulus that they have benefited

from for the past two years. There will likely be a measurable economic impact on the 1st and 2nd quarter as households adjust their spending and saving habits, however the US economy will likely continue to improve otherwise.

We are unlikely to see another national recession from the social security tax alone, however the results of the negotiations between now and the end of February will play a considerable role in that. Polk County taxable sales will likely take a hit as the recent growth has been slow.

While the 4th quarter numbers are not yet available, you can see in the chart below

that the 2nd and 3rd quarters of 2012 were steady, but not strong.

The purpose of the Budget Control Act was to create a situation that would force opposing viewpoints to negotiate and make tough choices about what we can and cannot afford and how much each household should contribute.

What was supposed to be hammered out by the end of 2011, became an election year talking point and is now being kicked a little further down the road. Taxpayers, benefit recipients, and employers are all waiting to find out what 2013 has in store and will likely remain on edge until this is settled.

polk county taxable sales ($1000s - Seasonally Adjusted)

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

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RETURN SERVICE REQUESTED

Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607

get connected.

Business After Hours

presented by Fields Motorcars February 21 5:30 -7:30 p.m.

At their new showroom

4141 N Florida Ave N Florida Ave & Lakeland Hills Blvd

$10 Members | $30 GUests Your RSVP Is Appreciated Visit LakelandChamber.com 24

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