2011-2012 Marketing Opportunities Guide

Lead | Connect | Grow With more than 1,600 business members, the Chamber is a powerful resource for business connections in Lakeland and Polk County. Each year, events, programs and publications highlight the outstanding quality of life and economic climate that make Lakeland a great place to live and work.

This year, take the step toward maximizing your Chamber membership by taking advantage of marketing opportunities that align your business with powerful programs and meaningful events.

For more information on finding your niche, email info@LakelandChamber.com or call (863) 688-8551.

Bundled Marketing Package

2011 Event Marketing Opportunities 21st Annual Chamber Scramble Investment Range: $100-$5,000 November 10, 2011 | The Chamber’s annual Golf Scramble offers members time to re-connect, entertain clients, and enjoy the beautiful Florida weather. This popular event serves as one of the Chamber’s most important fund raisers, allowing the Chamber organization to fulfill its mission to create a strong and prosperous business climate in Lakeland.

Trustees Memberships are designed for visionary companies interested in building business at the highest level. The bundled benefits and top-tier recognition make this program ideal for businesses that want to take an active role in the Chamber.

Benefits include event tickets, advertising vouchers and added recognition. A total $3,200 value.

Trustees Membership Investment: $2,500

Title Sponsor: $5,000 - SOLD to Bright House Networks Supporting Sponsor: $2,500 Lunch Sponsorship or Reception Sponsor: $2,500 Golf Cart Sponsor: $2,000 Beverage Cart Sponsors: $500 Driving Range Sponsor: $500 Putting Green Sponsor: $500 Closest to Pin Contest Sponsor: $500

Location-Based Events

Longest Drive Contest Sponsor: $500

Love your location? Show it off! Sponsorship of these events brings Chamber members & guests to your business to network, learn and meet you!

Putting Contest Sponsor: $500 Par (Hole) Sponsors: $100

Business After Hours Investment: $1,500 Each month, this classic Chamber event is hosted by a member business. Each one is unique, and sees about 200 members and guests in attendance. This casual, social networking continues to be a Chamber favorite.

New Member Receptions Investment Range: $250-$1,200 Welcome new members to the Chamber, share your membership experiences and open the doors of your business to congratulate them!

Held in even months in 2012.

Business & Breakfast Investment Range: $500-$1,500 A premier networking opportunity for early birds, Business & Breakfast events add some professional development too! Each event is hosted by a member business to offer maximum exposure for a minimum investment. Held in even months during 2012.

CarBQ Investment Range: $500-$10,000 November 18, 2011 | Support your employees while you support the Chamber! This completely portable “CarBQ” lunch will delight your employees and show your support for the Lakeland Area Chamber of Commerce! Purchase your boxed bar-b-que lunch tickets for the entire office and drive on through! Estimated sponsor exposure is 3,000 lunches, 100 volunteer participants, print advertising, & radio advertising.

Title Sponsor: $10,000 Diesel Sponsors: $5,000 Premium Sponsors: $2,500 Super Sponsors: $1,000 Unleaded Sponsors: $500 Hybrid Sponsors: $250

2012 Event Marketing Opportunities

Member value Opportunities

2011 Annual Meeting

Member News Publication

Investment Range: $5,000-$10,000

Investment: Complimentary

February 7, 2012 | The Chamber’s Annual Meeting celebrates the Chamber’s accomplishments from the previous year and recognizes volunteer leaders who have made the year a success. The George Jenkins Award and the Scott Linder Small Business of the Year Award will be presented. The “Passing of the Gavel” between Chamber Board Chairs is an additional highlight.

Email member accomplishments to MOTM@ LakelandChamber.com for publication in the Forum for Business Monthly. 45 word limit.

66th Annual Tiger BBQ Investment Range: $500-$5,000 February 2012 | Each year, the Detroit Tigers organization helps boost Lakeland’s economy with an estimated $25 million dollar impact. Through the Chamber’s Convention & Visitor’s Division, the Tigers players, families, staff and fans are all treated to a warm homecoming and thank you each spring. Treat your clients to the “famous menu” of steaks, sausage, ribs, shrimp & corn! We expect approximately 300 Tigers and their guests to attend this event with 700 Lakeland fans.

Title Sponsor’s logo included on the drink mug giveaway!

CommUnity Celebration Investment Range: $350-$8,000 March 2012 | This celebration of diversity attracts business leaders and champions of community for a lunch-time keynote. As the premier countywide diversity event the CommUnity Celebration attracts nationally-recognized speakers, offering memorable and inspiring presentations each year.

Email press releases to PR@LakelandChamber. com for inclusion on the blog and the Forum 2.0.

Open House/Anniversary Celebration Tool Kit

Ribbon Cutting/Ground Breaking Ceremony Assistance Investment: Complimentary Ribbon Cutting and Ground Breaking Events are an exclusive benefit of Chamber membership and are reserved for members who meet one of the following criteria: - newly joined the Chamber - opened a new business - moved to a new location - celebrated new owners - starting/completed major renovation or expansion

We are glad to be a part of spotlighting your company and will assist in coordinating City and Chamber officials to attend. The Chamber will This kit was designed for businesses who are bring scissors (the Chamber also has nine gold celebrating a milestone anniversary or hosting an shovels available) and camera; the ribbon is the open house that might not necessarily fit into our responsibility of the company. Ribbon Cuttings Ribbon Cutting/Ground Breaking criteria. With are highlighted on Blog.LakelandChamber. information on who to invite, what types of activi- com and in the Forum for Business Monthly. To ties to plan & which fellow members to contact request a Ribbon Cutting or Ground Breaking for assistance, this resource is beneficial to even Ceremony, contact info@LakelandChamber.com. the seasoned event planner. At the company’s request, a senior Chamber official will attend to say Online Coupons a few words on the Chamber’s behalf. Instructions are also included for providing the CommunicaInvestment: Complimentary tions Division with pictures and details to include your celebration in the Chamber’s Member News. At LakelandChamber.com, members are able to Visit the Members Area at LakelandChamber. post discounts, offers or specials for fellow memcom to access this tool kit. bers or the community at large. Choose the “Add Investment: Complimentary

a Coupon” link in the Members Area at LakelandChamber.com.

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Luau Downtown Investment Range: $250-$5,000 April 2012 | With 500+ in attendance, this signature party becomes the largest Business After Hours of the year! Restaurants and caterers vie for the “King of the Wing” title and attendees soak up the sun & tunes from a live band. Sponsors benefit from the events exposure and admission tickets for clients and employees.

Legislative Wrap-Up Breakfast Investment Range: $500-$2,500 April 2012 | Each year, the Chamber hosts our Polk County Legislative Delegation to share a first hand account of the work from session. Tickets to this breakfast sell out every year, and offer a perfect way to share your brand with Lakeland’s most influential business owners and decision makers.

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1. Members visit at the 65th Annual Tiger BBQ | 2. Troiano & Roberts, P.A. accepts the 2010 Scott Linder Small Business of the Year Award at the 2010 Annual Meeting | 3. Members & guests crowd the Luau Downtown | 4. The NFL’s Ray Lewis poses with the Kathleen High School football team at the 2011 CommUnity Celebration | 5. 2011 Legislative Wrap-Up Breakfast attendees chat with Polk Delegation members

Publication Advertising As Lakeland and Polk County’s premier business organization, the Chamber is an important resource for business and community decision makers as well as area residents, visitors and new comers. Our innovative and respected publications get your marketing message directly to your target audience.

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Investment Range: $500-$6,000

Advertising with Member to Member Direct allows members to share their messages with a large audience for a very affordable price. Member to Member Direct is limited to five each month, and is an ideal vehicle for sharing special offers, upcoming promotions or just telling your company’s story. Member advertisers must supply 4,000 flyers to the Chamber.

A colorful, comprehensive guide to Lakeland’s Quality of Life, the Guide receives rave reviews from members and visitors each year. This publication serves as a business directory, relocation resource and Chamber information report, offering companies from all industries the opportunity to increase brand recognition and position themselves as a leader in the community. The Guide is distributed to 1,600 member businesses, 1,000 relocation packets, countless hotels and motels and walk-in referrals.

Forum 2.0 e-Newsletter Investment Range: $69-$99

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Forum for Business Monthly Investment Range: $225-$750/month

Leaderboard (575 x 75 px) Each Ad: $99 Six Consecutive: $475 Side Card (138 x 400 px) Each Ad: $69 Six Consecutive: $330

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Member to Member Direct

In 2010, CB&T celebrated its 90th year of serving the families and businesses of Polk County.

We now continue our steady growth with four of our 12 Polk County branches serving the Lakeland market.

Auburndale | Bartow | Dundee | Haines City | Frostproof | Lake Wales | Lakeland | Winter Haven

Black/White 1/2 Page: $410 1/3 Page: $300 1/6 Page: $225 Discounts for frequent advertisers!

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For more information about marketing your business through publications, contact us at (863) 688-8551 or info@LakelandChamber.com

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Lakeland Area Chamber of Commerce

This 24-page, full-color magazine is distributed to 3,900 business professionals each month in print 90 Years of Safe, Sound, Just Smart Banking. and electronic forms. Content includes news from Relocation Package www.Citizens-Bank.com the Chamber, important updates about commu863.676.7631 | 863.284.1297 nity initiatives, business spotlights, ribbon cutting Investment Range: $500-$1,200 announcements and more.

Connect directly to newcomers to the area! With more than 1,000 Relocation Packages mailed or Full Color handed over the counter to prospective Lakeland Full Page: $750/month residents, your company can be one of the first to 1/2 Page: $550 brand your expertise and service.

1/3 Page: $425 1/6 Page: $350

Full Color-Special Placement Outside Back Cover: $6,000 Inside Front Cover: $4,500 Inside Back Cover: $3,500 Full Color-Quality of Life Section 2-Page Spread: $5,000 Full Page: $3,000 1/2 Page: $2,000 1/3 Page: $1,500 1/6 Page: $1,000 Black + 1-Color Quality of Life Section 1/2 Page: $1,500 1/3 Page: $1,000 1/6 Page: $750 Black/White Categorical Directory Section 1/2 Page: $1,000 1/3 Page: $700 1/6 Page: $500 Ad art deadline is October 7, 2011.

Publication Date is January 2012.