LAIA GENÍS VIADER
Fashion Designer | Embroidery & Textile Development
+34 686 603 999 laiagenisv@gmail.com Milan | Paris | Barcelona Available for relocation linkedin.com/in/laiagenis
My practice focuses on embroidery, textile development and pattern cutting, exploring how handcrafted techniques transform materials into contemporary garments. Through experimentation with texture, movement and silhouette, I investigate the relationship between craftsmanship and construction, combining technical precision with a strong material identity. My work explores how embroidery shapes the garment itself, creating tactile surfaces where craftsmanship becomes an integral part of the design rather than decoration.
EMBROIDERY TEXTILE DEVELOPMENT PATTERN MAKING
01
SARDE
Womenswear Collection JEWELLERY Material Translation 02
MATERIAL BOOK Textile Exploration
ABOUT
03
ALPINE ICON
Artistic creation weaving 04
MILAAYA EMBROIDERIES
Embroidery Internship in India
01
SARDE
Sarde is a womenswear collection inspired by memories of the Costa Brava and the textures of the Mediterranean Sea. Beginning with personal memories and handwritten reflections, the project evolved into an exploration of underwater ecosystems, translating seaweed, fishing nets and marine organisms into embroidery, textile manipulation and fluid silhouettes. Through handcrafted techniques and material experimentation, the collection celebrates craftsmanship while reinterpreting the Mediterranean landscape through contemporary fashion.
HANDCRAFTED
RESEARCH BOOK This handcrafted research book documents the creative development behind Sarde. Combining sketches, collected imagery, embroidery samples and fabric experiments, it became a tactile archive that guided the evolution of the collection from concept to final garment.
TECHNIQUE
Lunéville embroidery MATERIALS
Japanese glass beads Bugle beads Sequins Metallic thread APPLICATION
Hand embroidered COLOUR PALETTE
Seafoam Olive Pearl Charcoal
INSPIRATION
Underwater flora
FRONT | BACK EMBROIDERY SAMPLE 90 HOURS | 3560 GLASS BEADS
PROCESS
01
INITIAL SKETCH
DEVELOPMENT
02
MATERIAL SELECTION
03
SAMPLING & PREPARATION
04
EMBROIDERY EXECUTION
MAIN STRUCTURE Seaweed-inspired form. Continuous Lunéville lines create fluid, organic movement. BEADS 11/0 glass seed beads. Iridescent teal and blue tonal mix. TECHNIQUE Lunéville crochet (tambour beading). Dense bead placement for a jewel-like surface. BASE Silk felt backing elevates the embroidery from the base fabric, creating a sculptural three-dimensional form. FABRIC Silk chiffon (soft, lightweight, semisheer).
EMBROIDERY SWATCHES & TOILE DEVELOPMENTS
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02
03
04
Embroidered sequins on guipure fabric
Bead and ribbon study
Linear placement study
Grid Experiment
EM
HAND EMBROIDERY Glass beads Flat round sequins Lunéville technique
LEAF EMBROIDERY CLOSE-UP
SAMPLE PLACEMENT
Developed by layering contrasting organza fabrics, hand embroidering them together, cutting each motif individually by hand and integrating the finished elements into knitted structures.
CLO 3D RENDERS
Shoes designed and customised from scratch.
INSPIRED BY SEA URCHINS “garoina”
— sea urchin in Catalan
The circular motifs developed through embroidery were translated into a modular jewellery structure. By transforming decorative elements into structural components, the project explores the relationship between textile embellishment and wearable object.
FROM EMBROIDERY TO JEWELLERY
The circular language of the embroidery was extracted and translated into a modular jewellery structure, preserving the fluid rhythm of the original embellishment while creating a three-dimensional wearable object.
Front
SCULPTURAL JEWELLERY
DESCRIPTION A study of marine-inspired forms translated into sculptural accessories. The pieces explore contrast between matte and iridescent surfaces, structure and fluidity. TECHNIQUE Hand-sculpted polymer clay, applied gold metal studs, shell elements connected with gold findings, silk ribbon. MATERIALS Polymer clay, gold metal studs, natural shell discs, gold findings, silk ribbon.
PRODUCT RENDERS
Glass beads Silk Chiffon & Organza Metal hardware
JEWELLERY DESIGNS Designed and handcrafted as part of the SARDE collection, each neckpiece was developed from scratch through material experimentation, hand embroidery and textile construction.
Sarde
02 HANDCRAFTED
MATERIAL BOOK
Inspired by botanical gardens and underwater organisms, the project explores surface development through embroidery and material experimentation.
03 Selected as one of 10 participants for an intensive textile programme exploring traditional craftsmanship in the Italian Alps. Working alongside local artisans, I experimented with heritage techniques and material processes to develop a contemporary textile piece rooted in the landscape and local making traditions.
INITIAL SKETCH
ALPINE ICON
Handmade beads from fabric scraps.
MILAAYA EMBROIDERIES
04
EMBROIDERY DESIGN & DEVELOPMENT | MUMBAI, INDIA
Working from luxury fashion briefs, I developed embroidery proposals through research, sketching, material experimentation and technical documentation. Designs were translated into hand-embroidered samples in collaboration with Milaaya’s artisans, alongside specialist material sourcing in Mumbai.
LAIA GENÍS VIADER Fashion Designer | Embroidery & Textile Development +34 686 603 999 laiagenisv@gmail.com Milan | Paris | Barcelona Available for relocation linkedin.com/in/laiagenis CRAFT Lunéville embroidery Hand embroidery Beadwork Crochet Knitting Textile manipulation DESIGN Textile development Pattern cutting Draping Surface design Jewellery design DIGITAL Adobe Creative Suite CLO3D Procreate