LAGO SHOP+ YOUR NEW SHOPPING EXPERIENCE

ENGLISH _

YOUR NEW SHOPPING EXPERIENCE DESIGN IMPROVES LIFE AND YOUR BUSINESS. JOIN THE NETWORK!

RUOTA PER L A VERSIONE ITALIANA

LAGO SHOP+

Edition 2, 2015 © All rights reserved

LAGO SPA via dell’Artigianato II, 21 35010 Villa del Conte (PD) Italy www.lago.it

LAGO SHOP+

YOUR NEW SHOPPING EXPERIENCE

L AG O � NTER � O R L � F E M A N I FE S TO

#1 Immediate and simple

#2 We design interiors for

#3 We believe in the atom

#4 We have a compass—H

#5 We plan the solid to b

#6 ..................................

#7 Beauty lies in the vision

#8 The essentials, for end

#9 You are the design; we

#10 Creativity comes when #11 Never stop.

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r your interior life.

ms and bits of human relationships.

Head Heart Courage.

breathe life into the void.

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n of the whole.

during over time.

e provide the alphabet.

n you do what you love.

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LAGO �NTERIOR LIFE

Over the past ten years, the LAGO company has understood how to innovate in the furniture sector thanks to a vision that makes design an instrument for social transformation.

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ENGLISH _

YOUR NEW SHOPPING EXPERIENCE DESIGN IMPROVES LIFE AND YOUR BUSINESS. JOIN THE NETWORK!

RUOTA PER L A VERSIONE ITALIANA

LAGO SHOP+

Inspired by the LAGO INTERIOR LIFE philosophy, the company aspires to create spaces that establish connections and resonate with those that inhabit them.

A mindset that has led it to design and create furniture for all spaces within the home, but also for every other area in which we spend over lives: shops, offices, hotels, B&Bs, restaurants, bars, cafes.

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600.000

PEOPLE IN OUR FACEBOOK COMMUNITY

2.000.000 VISITS TO OUR WEBSITE EVERY YEAR

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L AG O � NTER � O R L � F E N E T W ORK

The LAGO INTERIOR LIFE NETWORK is an all-encompassing vision that sees design as an activator of connections and a meaningful cultural resource.

It is a wide-ranging network of people and places that includes stores, homes, offices, museums, restaurants and hotels.

Thanks to our powerful digital communication engine, we connect every space and every place in this big new network, where every member is an active protagonist and can benefit from new human connections and fresh business opportunities.

1.700.000 PEOPLE VISIT LAGO SPACES EVERY YEAR

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400.000 NEWSLETTERS SENT EVERY YEAR

What is SHOP+?

SHOP+ is LAGO’s answer to the demand for innovation that comes from the world of retail and furniture.

Today consumers desire a more relevant shopping experience with emotive spaces in which they can find the same intimacy as at home, but which are also interactive and connected to the external world.

To meet these contemporary demands we have created SHOP+, a point of sale innovation proposal that is characterised by a ‘Home Feeling’ atmosphere and one in which the client has an evolved shopping experience.

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SYSTEMIC DESIGN Design with a strong identity, an innovative DNA and a modular alphabet thanks to which you can furnish any kind of living space and more: private residences, public spaces, B&Bs, hotels, cafĂŠs, bars, restaurants, museums, galleries and work spaces.

BIG PERFORMANCE IN SMALL SPACES Our systemic design and modular design alphabet lets you optimise performance to the maximum, even with a small sales floor.

LAGO INTERIOR MOOD Inspirational scenarios that structure a way of living and bestow the same liveability of domestic spaces upon points of sale.

IN-STORE COMMUNICATION FraMeet, design frames that communicate with each other and with your customers; Interactive, high-impact window decals; Touch monitors that talk about the projects you have completed; Accessories that complement the mood of your store.

shop windows, the customer can interact independently with the furniture. By installing the LAGO app on their smartphone anybody can discover product information, send requests, read stories in the small rooms or find recipes in the kitchen.

THE IDEAS TABLE A table dedicated to the design of interior spaces where you can physically touch materials and choose the LAGO INTERIOR MOOD suited to the space.

LAGO ACADEMY Our training sessions can be held in-store, at the LAGO FACTORY or in the webinar format, to make the very most of LAGO design and motivate your staff.

INNOVATIVE MARKETING An innovative approach to marketing based on deep digital marketing know-how and an extensive network of spaces, the LAGO INTERIOR LIFE NETWORK, where business and relationships are sparked and grow.

TALKING FURNITURE A project that brings NFC technology to the furniture world. Thanks to a microchip attached to the LAGO logo on products and 9

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S YS TEMI C D E SIGN

Modularity, lightness, contrast, vitality, architectural dimension, timelessness. These are the chromosomes of the LAGO DNA; systemic design offering solutions that are always fresh and new, made to measure for any space and any need.

With the LAGO alphabet, you can develop a design concept that touches every area of the home – living room, kitchen, bathroom, bedrooms and study – and also extends to other places where you spend your life such as offices, bars, restaurants, cafés, hotels, B&Bs, shops, libraries, museums and galleries.

By getting involved in the LAGO INTERIOR LIFE NETWORK, you broaden your horizons and obtain a competitive advantage by reaching out not only to traditional customers, but also many other stakeholders.

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LIVING

BEDROOM

KITCHEN

BATHROOM

LAGO AT WORK

LAGO INSIDE

B I G P ER FO R MANC E I N S M A L L SP ACES

With LAGO design, you have a modular alphabet at your disposal, the fruit of constant research, for customising and defining the character of your store and exploiting the available surface space to the maximum.

The systemic vision and an expert plan for the interior, developed based on the specifics of your space and needs, let you communicate a strong message and optimise performance in any kind of space, large or small.

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LAGO WELCOME MILANO DUOMO #2 Via San Tomaso, 5

L AG O � NTER I O R M OOD

LAGO INTERIOR MOODS are collections of scenarios that explore people’s different sensibilities and attitudes and that structure a way of living, a mood, a chromatic range to associate with interior spaces.

The LAGO proposal considers four moods: DEVOTION HOME, CURIOSITY HOME, WISDOM HOME, FOOLISHNESS HOME. They are interior solutions to adopt as final proposals or foundations for further personalisations, which create exciting and liveable spaces, characterised by the ‘Home Feeling’.

LAGO periodically studies and proposes new moods to address the different ways of experiencing and living.

By modernising your shop’s INTERIOR MOOD year after year, you will be able to offer your customers increasingly new experiences.

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The LAGO proposal considers four moods:

DEVOTION HOME #1 CURIOSITY HOME #2 WISDOM HOME #3 FOOLISHNESS HOME #4

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�NTERIOR MOOD #1 DEVOTION HOME

L AG O ďż˝ NTER I O R M OOD

Praise passion Relationship Mind/Heart Key words Dedication, passion, care, ritual, sharing.

DEVOTION HOME is home to a devotion to passion and work that transfers the concept of care and affection into domestic interiors, where multiple elements come together in harmony. The concordance of components expresses itself through a chromatic palette organised in colour gradients ordered linearly. Items and accessories selected for DEVOTION HOME express the desire to create and follow a ritual, obtained by the user through personal reconfiguration, which can produce a broad range of combinatory effects and a certain uniqueness in the finished product.

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Created with both head and heart.

A place of care and affection.

�NTERIOR MOOD #2 CURIOSITY HOME

L AG O � NTER I O R M OOD

The apologia of doubt Relationship Certainty/Doubt Key words Discovery, change, knowledge, unlearn.

CURIOSITY HOME transfers the desire to discover and transform into domestic interiors. With the approach of a researcher experiencing the ‘home’ space, CURIOSITY HOME strives to find answers to the doubts that threaten the balance and that drive it to seek a transformation of the domestic setting. CURIOSITY HOME expresses the desire for change thanks to meticulous, flexible and decorative geometric elements that guarantee a certain level of personalisation. The certainty–doubt relationship, at the foundation of every personal research, is expressed through the juxtaposition of standard and schematic decorations with furniture items and accessories of ethnic origin which stimulate new inspirations and perspectives.

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Doubts and certainties coexist.

A place of research and evolution.

�NTERIOR MOOD #3 WISDOM HOME

L AG O ďż˝ NTER I O R M OOD

Applaud wisdom Relationship Action/Stillness > Balance Key words Prudence, common sense, authenticity, moderation, intention.

WISDOM HOME speaks of moderation, authenticity and a space that simulates a constructive and harmonic contrast with nature, its colours, its intrigues. WISDOM HOME is the home for those who have a state of consciousness and wisdom that allows them to establish a balanced relationship with the environment they live in, they experience, they create around themselves. The architectural spaces and furniture communicate amongst themselves, and this conversation produces the idea of a space capable of hosting and welcoming, cancelling out differences and distances.

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Balance between action and stillness.

A place of moderation and naturalness.

�NTERIOR MOOD #4 FOOLISHNESS HOME

L AG O � NTER I O R M OOD

Praise folly Relationship Instinct/Rationality Key words Courage, extravagance, fantasy, euphoria.

In the FOOLISHNESS HOME fantasy reigns.

Genuine wisdom does not necessarily identify itself with a rational approach – compliant with premises and therefore sterile – but with the forward-looking, visionary ‘madness’.

It is the freedom from imposed conventions and rules and the expression of a unique and original vision of itself and the world. Folly as a vital creative force, represented by the combination of vibrant colours, to produce that sense of stupor and marvel which helps to stimulate fantasy and creativity.

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Realm of visionary fantasy.

Meeting point between instinct and reason.

�N-STORE COMMUNICATION

We’ve designed a kit of in-store communication materials to make your store more attractive to customers and to make it stand out within the INTERIOR LIFE NETWORK, where you’ll become an active key player.

FraMeet Innovatively designed FraMeet frames are additional decorative elements which help give a sense of familiarity and homeliness to your store.

FraMeets, which are fitted with NFC microchips, help you effectively communicate the DNA of the brand, its distinctiveness and the benefits of the product.

These items are on sale.

Window decals LAGO window decals lend visibility and a sense of being official to your outlet and also interact with the customer, thanks to their integrated NFC technology.

This way the customer is accompanied throughout the shopping experience.

Touch monitor A touch monitor using FraMeet tells not only of the variety of projects you have fulfilled, but also the range of solutions our furniture provides not just in residences, but also in a variety of spaces such as bars, cafés, restaurants, hotels, B&Bs and offices.

Accessories Upon request a series of accessories are available from the LAGO INTERIOR MOOD range, selected for your shop.

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Talking Furniture is a project which started off from point #5 of our Manifesto: “Thinking full gives life to the empty� and gives our products new dimensions beyond what one can see and touch.

TALKING FURNITURE

LAGO NFC technology allows a series of client-based experiences to operate around the product when visiting an outlet or LAGO INTERIOR LIFE NETWORK spaces.

Every LAGO product is fitted with a LAGO NFC interactive microchip. Once the LAGO app is downloaded, by hovering a smartphone over the product logos and the display cabinets, the consumer can get all the necessary information on the furniture and get autonomous access, even when offline.

You get the name, designer, description, the univocal identification code which guarantees authenticity, materials, colours, measurements, price, and even the chance to send requests or questions or search the LAGO LOCATOR for the same product in other areas of LAGO INTERIOR LIFE NETWORK. Talking Furniture is an info-commerce revolution which is not limited to shop floors, but extends to all areas of the LAGO INTERIOR LIFE NETWORK and confers a new sense of dimension into the product.

Thanks to NFC technology, every product maintains its history, so all one need do is access the web and swipe a smartphone over the product logos to download many other features such as photos and videos, new recipes for the kitchen, or fairy tales for the bedrooms.

Alternatively one can access discussion topics to start a conversation at our LAGO COMMUNITY TABLE, or find city tourist information when sleeping at LAGO WELCOME.

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THE �DEAS TABLE

The “Ideas Table” catalyses ideas and projects. Here the designer and customer discuss and define the project together.

In this area they have elements of furniture, finishing touches, materials and fabrics at their disposal which will make up the interior.

Having all these elements at one table stimulates creativity and a more customeroriented study of the ideal LAGO INTERIOR MOOD allowing them to see and touch every feature of the design.

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MOTIVATED SALES TEAM

We are aware of the fact that the most important part of the sales process is the relationship the sales team builds with the customer.

With this in mind, everyone who works at your store is trained and motivated to adequately respond to the requirements of different spaces.

The LAGO ACADEMIES are training opportunities to get to know the company and its philosophy, learn how to take advantage of the LAGO planning alphabet, and promote and communicate the shop and brand in an innovative way.

Training sessions are held in store, in company or via webinar, which thanks to the internet, allows us to easily reach a large number of people.

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INNOVATIVE MARKETING

As well as the SHOP+ revolution, we offer you an innovative approach to marketing, built on a composite, personalised and farreaching strategy, adapted to all company communication methods.

You’ll be able to tap into our digital marketing know-how to improve the effectiveness of your communication. With newsletters and frequent publications via our social networks you’ll be able to reach the whole community which revolves around the LAGO world, starting with our Facebook page which has over 600,000 fans and continues to grow.

Your shop will be included in our LAGO LOCATOR, with an integrated contact form to make it easier for customers to find you, get in touch and communicate with you.

But you will also become part of our LAGO INTERIOR LIFE network, to which all of the LAGO DISCOVER channels belong, including APPARTAMENTO LAGO, LAGO REAL ESTATE, LAGO AT WORK, LAGO COMMUNITY TABLE, LAGO INSIDE and LAGO WELCOME. Joining this vast network, you will multiply your relationships and increase the business opportunities for your store.

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APPARTAMENTO LAGO

LAGO REAL ESTATE

LAGO WELCOME

SHOP LAGO INSIDE

LAGO AT WORK

LAGO CO UNITY TABLE

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Choose the format best suited to your business and open a store with LAGO.

LAGO STORE All LAGO design in one place.

The LAGO STORE format is based on a single-brand compact surface which brings together the very best of the LAGO collection for all parts of the house. Reduced set-up investments and high sales margins.

LAGO SPACE Large multi-brand shops.

LAGO SPACES are for multi-brands chosen for medium-large sizes and aimed at the medium&high-end market. They host a minimum of 8 LAGO eanvironments. The well thought-out interior project is supported by a powerful company communication engine.

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LAGO POINT Mid-sized multi-brand shops.

LAGO POINTS are for multi-brands with a LAGO internal space of medium sizes and aimed at the medium&high-end market. They hold a minimum of 6/7 LAGO surroundings and have powerful tools available thanks to innovative LAGO marketing.

LAGO CAPSULE Small multi-brand shops.

LAGO CAPSULES are for multi-brands with a small LAGO space which hosts a minimum of 3 environments. They are situated in strategic locations and have all the advantages of the LAGO multi-brands.

LAGO SPECIALIST One room at a time.

LAGO SPECIALISTS are for single or multibrands dedicated to one part of the house such as the kitchen or bathroom. They have the same conditions and advantages as LAGO shops but with a much higher concentration on one specific area of the house.

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IT’S T�ME TO �MPROVE YOUR

BUSINESS LIFE