Wordmark Clear space + Minimum size

Clear space is vital to preserving the integrity and quality of the logo. Honoring the space around the icon by not letting any other element intrude ensures that the logo is always clearly presented with limited distractions.

The Cornucopia wordmark logo clearspace is created using the height of the “i” stem from the word. By using an element from the logo design rather than a set measurement, it ensures that a proportionate amount of clearspace is maintained when the logo is scaled at different sizes.

The Cornucopia icon design is intended for applications where the width is equal to or greater than 0.75 inch. At this size, the “food share” subhead is removed for legibility.

Logo Misusage

The Cornucopia identities are visual representatives of the Cornucopia Foodshare. Any change to the designs forfeit the integrity of the symbol and the Cornucopia brand. The logo should be distributed in all its forms and applications with full adherence to the design as it is presented in this guidelines document and accompanying artwork files.

Do not change the typeface of the subhead.

Do not use more than 2 colors in the logo, even if they are brand colors.

Do not manipulate the letterforms of the handrawn heading.

Brand Typefaces

New Kansas is the primary typeface used in Cornucopia’s brand. New Kansas is a soft serif typeface full of personality, and is to be used for headlines and drawing emphasis in the brand design.

Niveau Grotesk is the secondary typeface used in Cornucopia’s brand. New Kansas is geometric sans serif typeface, and is to be mainly used for body copy, although exceptions can be made.

Comfortaa is the typeface used in Cornucopia’s identity system for the “food share” subhead. Comfortaa is a rounded sans serif typeface, and is only used for the logo subhead.