NZGIC Whole of Golf Conference 2020

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GI JA STRA NU T AR ION Y S 20 OP 20 EN

PRESENTS

2020 WHOLE OF GOLF CONFERENCE

MOVING GOLF FORWARD

AUGUST 3 – 5, 2020

ELLERSLIE EVENT CENTRE

Platinum Partner

Gold Partners

Silver Partners

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CONTENTS 4

Chairman’s overview and welcome

6

Conference Key Speakers

8

Programme Overview

12

NZGIC Executive summary

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Delegate registration

14

Exclusive Partnership opportunities

NZGIC CONFERENCE 2020

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CHAIRMAN’S OVERVIEW & WELCOME Carl Fenton Chairman, NZGIC

As chairman, I am delighted to host the inaugural New Zealand Golf Industry Council (NZGIC), Whole of Golf Conference. The purpose of the New Zealand Golf Industry Council is to unify all golf sectors throughout the country to achieve the goal of growing our sport.

Our industry is one to be proud of. I truly believe it enriches the lives of those involved and by growing golf, we grow the positive impact we have on New Zealand and its people.

With that in mind, the Conference theme ‘Moving Golf Forward’ is an exciting opportunity for speakers and workshops to take an eye to the future and shape the landscape of golf in New Zealand. This conference is a landmark occasion, the first of its kind in New Zealand. It will provide opportunities to learn from international and New Zealand industry experts, explore the latest innovations in each sector of golf and, importantly, learn from each other.

Thank you for the tireless work of all sectors in golf, we are sure you will find this conference energising, informative and rewarding.

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Welcome to the 2020 Whole Of Golf Conference.

This is an exciting initiative spearheaded by the NZGIC with the support of New Zealand Golf, The PGA of New Zealand (NZPGA), Golf Managers Association of New Zealand (GMANZ) and the New Zealand Golf Course Superintendents Association (NZGCSA) in association with Sports Turf Association of NZ, and the New Zealand Sporting Goods Association.

The theme Moving Golf Forward – Coordinating, Collaborating and Communicating and conference are designed to bring together all sectors of the golf industry looking at ways to move forward, grow and develop our current strengths and, to target and implement strategies to work on our industries challenges.

We are bringing ‘everyone’ together for a demanding, informative, thought provoking three days – the whole industry in one location – a world first we believe!

Three key speakers have been confirmed. We are delighted to announce Tom Doak, a world renown golf architect, is committed to the conference; his presentation will be one of the highlights for all sectors and delegates. Doak’s work is well known in New Zealand from his masterpieces at Cape Kidnappers and Tara Iti. Growing golf tourism with new and exciting destinations such as Russia, Azerbaijan – to name but two, will be discussed by Peter Walton, CEO of the world golf travel organisation, IAGTO (International Association of Golf Tour Operators.

The conference has also secured the involvement of Jonathan Smith. Jonathan led the environmental team at Scottish Golf before founding the Golf Environment Organization (GEO) in 2006 with the mission of helping golf succeed through sustainability.

Bio’s on these leading world golf advocates is on page 6.

The conferences will bring together golf professionals, club managers, golf administrators and club board/management personnel, all golf districts, NZ Golf representatives, course superintendents, golf retailers and wholesalers and machinery equipment and course grass and chemical suppliers from all over New Zealand together for the first time.

Delegates will be able to network amongst their peers and to take in presentations by several experts in fields including several overseas experts relevant to the golf industry and to view the latest developments in club management and operations.

Attendees will have the opportunity to meet and network with others involved in making the game of golf around New Zealand one of the country’s favourite pastimes.

Through a series of seminars and workshops there will be ample opportunity to learn about developments, trends,

innovation, research and best practice on topics relevant to delegate’s own sectors as well as those from other sector within the golf industry.

The golf trade show is an integral part of the conference.

As well as indoor booths there will be outdoor exhibits giving the opportunity for live demonstrations of equipment. For Trade Show exhibitors this event provides access to decision makers from across the spectrum of the golf industry and provides an opportunity to showcase, educate and sell their products to the right people in a short space of time.

A highlight of the entertainment will be a gala dinner to be held on the Tuesday night. During the evening various industry body awards will be awarded from the Golf Managers, NZPGA, NZ Course Superintendents, and New Zealand Golf.

The board of the NZGIC welcomes all ‘golfers’ and partners in our industry – to participate in this exciting initiative and join us in August 2020. The following pages detail the many ways you can be involved and an outline of the programme.

The NZGIC board are listed below – please feel free to contact any of these industry leaders and representatives, or myself if you have any other questions. We expect in excess of 300 delegates and 40 trade show exhibitors. We hope to see you in August at Ellerslie!

Carl Fenton Chairman New Zealand Golf Industry Council NZGIC BOARD chairman@nzgic.co.nz carl@nzgolf.org.nz Whole of Golf Conference organisers Des Topp admin@nzgic.co.nz Denise Langdon denise@parnz.co.nz Board members Ryan Brandeburg Spencer Cooper Carl Fenton Denise Langdon Josh Longney Sam Sullivan Des Topp Elizabeth Witton

ryan@gtnz.kiwi spencerc@remueragolfclub.com carl@nzgolf.org.nz denise@parnz.co.nz josh.longney@pga.org.nz sams@britwyn.co.nz admin@nzgic.co.nz witton.egmedia@gmail.com

Take Advantage Of The Early Bird Booking Specials See pages 12-13 NZGIC CONFERENCE 2020

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Key Speakers Announced

Tom Doak

Peter Walton

Jonathan Smith

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Tom Doak Tom Doak is considered one of the most accomplished golf course architects and golf authors of our era. His design firm, Renaissance Golf Design, based in Traverse City, Michigan, USA, is responsible for high profile design and renovation work across the globe.

Tom learned his craft under the great Pete Dye and has visited over 1,000 courses.

Four of Tom’s designs are listed among the World Top 100 with Ballyneal in Colorado, USA, Barnbougle Dunes in Tasmania, Australia and also Cape Kidnappers and Tara Iti in New Zealand.

In addition to solo design work, Tom has carried out renovations at some of the most iconic golf facilities in the world including Dr Alistair MacKenzie’s home course, Pasatiempo, and Royal Melbourne, the site of the 2019 Presidents Cup. Tom’s next high profile design will be the new public course at Te Arai Links just south of Tara Iti, which has already been routed.

Peter Walton After 10 years in tour operating and tourism marketing, Peter Walton established International Association of Golf Tour Operations (IAGTO) in 1997. IAGTO quickly established itself as the global trade association of the golf tourism industry and currently has more than 2700 member golf resorts, golf courses, hotels and tour operators in 106 countries.

IAGTO’s 700 golf tour operators in 64 countries booked 2.2 million golf holidays in 2018 and control more than 87% of all golf holiday packages sold worldwide, with annual sales of over US$ 2.9 billion.

Jonathan Smith A geographer and graduate of the University of St Andrews, Jonathan, has led the environmental team at Scottish Golf before founding the Golf Environment Organization (GEO) in 2006 with the mission of helping golf succeed through sustainability, and becoming a leader in sustainable sport.

Over that time Jonathan has initiated and facilitated extensive international collaboration; researched and developed golf’s ‘sustainability agenda’; conceptualised practical and scalable solutions for grass roots clubs; new developments and tournaments now adopted in over 75 countries; advocated widely at events and through media; and represented golf in the mainstream sustainability movement amongst governments, NGO’s and businesses.

He has led GEO to become the only body in sport to meet the ISEAL Alliance membership criteria for sustainability standards, certification and reporting systems, joining peer groups such as Fairtrade, Rainforest Alliance, Forest Stewardship Council and Marine Stewardship Council. He has also directly advised some of golf’s largest tours and tournaments including The Ryder Cup; The Open; The Solheim Cup; European Tour; and Olympic Golf.

The burden of physical inactivity costs New Zealand more than $2 billion every year. 92% of the burden of disease from physical activity is from people aged 15 and above.

There are an estimated 500,000 golfers in New Zealand and it is New Zealand’s most popular club based sport for adults. “The moderate physical activity that golf provides increases life expectancy, has mental health benefits and can help prevent and treat more than 40 major chronic diseases.

- Dr Andrew Murray.

PROGRAMME OVERVIEW

Monday 3 August 2020 Monday will be devoted to communication and networking – encouraging people to get to know others and making new contacts – all while having some fun with the game we all love.

The programme will start at midday with a welcome lunch and the trade show open for all.

A fun afternoon of golf is planned – the NZGIC Golf Challenge – at the Ellerslie 9-hole Golf Course with trade demonstrations, fun tee competitions, beat the pro and more – teams will be made up of representatives from all sectors.

The first day will finish with a cocktail function and golf prize-giving and then delegates are welcome to continue on to Happy Hour at the Novotel Hotel, Ellerslie.

Tuesday 4 August and Wednesday 5 August will continue the opportunities for collaboration and communication but will be centred around presentations from top speakers and smaller workshops.

Tuesday 4 August 2020 The conference will commence with a special welcome

• State of the Nation Address

• An overview of golf in New Zealand.

The State of the Nation address will look at the role of golf in NZ, the industries people and golf participation in New Zealand and worldwide.

Throughout the day, delegates will have the option to attend specific sessions as per their individual interest in special focus groups, presented and led by the NZPGA, NZGCSA and GMANZ will be discussing Key Note Speaker Address – Tom Doak Course Innovation and his personal experiences.

Sessions will include 1. Industry Innovation

a – Golfs unique technology requirements – moving forward without losing our

unique value

b – Future Assets 2. Golf retail and merchandising 3. Club sustainability and the environment 4. Club Management 5. Club fitting and ergonomics 6. Understanding and growing target markets.

A second series of industry lead sessions and focus groups includes 1. Marketing, brand & digital strategies 2. Sustainability, environmental, community impact 3. Turf Specific Stream Presentations including Innovate Digital Technology for

Turf Management 4. Networking and developing beneficial partnerships 5. Use of social media

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www.powerturf.co.nz

PROGRAMME OVERVIEW

The trade show will be open to the public from 2.00 – 5.00pm on Tuesday.

The day will finish with a special Formal Gala Awards Dinner recognising 1. NZGCSA Parklands Excellence Award – sponsored by Parkland Products 2. NZGCSA Environment Award - supported by PGG Wrightson Turf 3. NZGCSA Distinguished Service Award 4. NZGCSA Graduate of the Year - supported by Power Turf 5. GMANZ Club Manager Award - supported by Power Turf 6. GMANZ BMI Student of the Year 7. NZ Golf Club of the year 8. NZPGA Recognition Award for Industry Excellence 9. NZPGA Traineeship Supreme Award Winner Wednesday 5 August Key Note Speaker – Peter Walton The day will start with a breakfast presentation on growing golf tourism, worldwide.

NZGIC will present the update and results of the extensive research project on the Value of Golf in New Zealand. This is a massive undertaking that will benefit all sectors of the industry, Moving Golf Forward.

This will include the ‘real value’ and look at comparisons with Scotland, Australia and other golf governing bodies and their similar research results.

Time again for trade hall and exhibitor presentations and time for one on one appointments.

Key Note Speaker – Jonathan Smith Golf & Course Sustainability.

Wednesday’s speakers and presenters will cover 1. Golf health & fitness workshop 2. Mental health and stress related issues of staff in the workplace 3. Latest golf equipment releases 4. Human Resources especially looking at

o Staff Retention

o Daily management of teams

o Disputes and safe practices

o Getting the best out of your team

o Developing high performing teams 5. Turf Management Presentations continue

o Including topics on Growing Degrees and use of the Growing Degree Days Tool

for Course Superintendents

o Spray Applications, equipment and chemistry mode of actions The trade show will be open to the public from 2.00pm – 5.00pm.

The final session on Golf’s Future will be a Key Note presentation. The 2020 Whole of Golf Conference is due to conclude at 4.00pm.

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BEHIND EVERY GREAT PLAYER IS A

PGA PROFESSIONAL Find your local PGA professional at http://www.pga.org.nz/find-a-pga-pro

NZGIC EXECUTIVE SUMMARY

Objective The number one objective of the NZGIC Conference is to provide opportunities for attendees to share and disseminate information about new innovations, concepts, research and best practices happening within the golf industry. It will also provide delegates and exhibitors the opportunity to network amongst both New Zealand and international golfing peers.

Audience The NZGIC Conference and Trade Show will attract delegates and exhibitors from across the spectrum of the golf club industry. These include: • Golf Course Superintendents • Golf Club Managers • Golf Club Board/Committee members • Golf Professionals • Golf Industry Service Providers • Golf Industry Suppliers • Other Interested Golfing Parties

We invite you to be part of this industry event to mix and mingle with major industry decision makers.

Delegates There are numerous ways you and your teams can be involved as a delegate or sponsor or trade show exhibitor.

The following pages list: 1. NZGIC Conference sponsorship and trade show exhibition opportunities 2. Partnership opportunities for your company and brand to be in front of the largest collection of New Zealand Golf personnel this country has ever seen 3. Delegate and partner sessions

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Delegate Registration – click here • All fees are GST exclusive • Includes access ~ To all areas, all sessions and focus groups ~ Trade halls and demonstrations ~ NZGIC Golf Day ~ Welcome lunch Monday 3 August ~ Cocktail Function Monday 3 August ~ Lunch Tuesday 4 August ~ Gala Dinner Tuesday 4 August ~ Breakfast Session Wednesday 5 August ~ Lunch Wednesday 5 August

DELEGATE REGISTRATION

Delegate – NZGIC, GMANZ, NZPGA or NZGCSA

member NZ$450 per person Delegate – non NZGIC, GMANZ, NZPGA or NZGCSA

member NZ$550 per person Early Bird Specials

(Register and pay in full by the 31 March 2020)

Delegate – NZGIC, GMANZ, NZPGA or NZGCSA

member NZ$400 per person Delegate – non NZGIC, GMANZ, NZPGA or NZGCSA

member NZ$500 per person Other Daily Guest Pass Gala Dinner Tuesday 4 August Golf Day Guest

NZ$250 per person NZ$200 per person NZ$50 per person

Click HERE to register as a Delegate, Day Guest, Golf Day Guest, Gala Dinner and Early Bird Specials.

NZGIC CONFERENCE 2020

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EXCLUSIVE PARTNERSHIPS AVAILABLE

Gold Partners NZ$10,500 + GST Available to a select, limited number of organisations by invitation only, the Gold Partnership promotional opportunities include: • Company logo on all conference material.

• Company logo displayed at all social events held within the conference venue.

• Complimentary Half page full colour advertisement in the Conference App Trade Show • One exhibition space for use during the Conference to include: ~ One (1) space measuring 1.2m deep x 4.8m wide ~ Partition panels, 1 x tables, 2 x chairs, lighting, power, Wifi ~ Two (2) passes for exhibition staff to the trade show area with access to all conference catering ~ Two (2) full conference registration for company representatives.

Accommodation • One (1) Superior Room at the Novotel Ellerslie for two (2) nights (Monday and Tuesday) – room only Click HERE to register as a Gold Partner

Exclusive Trade Show Packages – Trade Exhibitor NZ$3,500 + GST Limited places are available for Trade Exhibitors and include • Company logo displayed in the Conference App. Trade Show • One exhibition space for use during the Conference to include: ~ One (1) space measuring 1.2m deep x 2.4m wide ~ The space will include partition panels where applicable. ~ Partition panels, 1 x tables, 2 x chairs, lighting, power ~ Two (2) passes for exhibition staff to the trade show area with access to all conference catering and presentations.

Click HERE to register as a Trade Exhibitor

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Silver Partners NZ$7,750 + GST The Silver Partnership promotional opportunities include: • Company logo on all conference material.

• Company logo displayed at all social events held within the conference venue.

• Complimentary Half page full colour advertisement in the Conference App

EXCLUSIVE PARTNERSHIPS AVAILABLE

Trade Show • One exhibition space for use during the Conference to include: ~ One (1) space measuring 1.2m deep x 2.4m wide ~ Two (2) passes for exhibition staff to the trade show area with access to all conference catering ~ Two (2) full conference registration for company representatives.

Accommodation • One (1) Superior Room at the Novotel Ellerslie for two (2) nights (Monday and Tuesday) – room only Click HERE to register as a Silver Partner

Exclusive Trade Show Packages including Outside Demo Area – Trade Exhibitor NZ $4,750 + GST Limited places are available for Trade Exhibitors and include • Company logo displayed in the Conference App. Trade Show • One exhibition space for use during the Conference to include: ~ One (1) space measuring 1.2m deep x 2.4m wide ~ Outside demo area ~ The space will include partition panels where applicable. ~ Partition panels, 1 x tables, 2 x chairs, lighting, power ~ Two (2) passes for exhibition staff to the trade show area with access to all conference catering and presentations.

Click HERE to register as a Trade Exhibitor NZGIC CONFERENCE 2020

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www.nzgic.co.nz