Listing Presentation | Nicole Niquette

LISTINGMARKETING C O N S U L T A T I O N

Los Angeles | Redondo Beach | Hermosa Beach | Manhattan Beach | El Segundo | Playa Del Rey | Playa Vista | Marina Del Rey | Santa Monica Malibu | Culver City | Hawthorne | Inglewood | Westchester | West Hollywood | Hollywood Hills | Beverly Hills | Studio City | Torrance Long Beach | Seal Beach | Huntington Beach | Newport Beach | Costa Mesa | Irvine | Thousand Oaks

A BO U T ME NICOLE NIQUETTE REALTOR® | AGENT LEADERSHIP COUNCIL D RE #0 1 94 8 4 6 5

310.779.4050 NICOLE@NICOLENIQUETTE.COM NICOLENIQUETTE.COM

Nicole is 100% dedicated to achieving her client’s results. She is a residential agent and top producer at Keller Williams Beach Cities specializing in the sale of homes in Southern California. Her vast skill set, capacity for listening, and solutions-based thinking provides her clients with the utmost professional care and knowledge of the real estate industry in order to buy or sell confidently and successfully. Her unique approach to home sales and purchases stems from her out-of-the box thinking in order to achieve specific results. Nicole has closed and participated in the sale of over $75 million dollars of real estate transactions to date. Her expertise in the sale process, marketing, business development, negotiation, seller representation, and buyer representation gives her clients the confidence that working with her means so that they can enjoy a stress-free transaction and a positive experience in the sale and purchase of their properties. With integrity and honesty, Nicole is ready to take on all of your real estate goals and is thrilled to be a part of one of the most significant decisions of your life.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

T H E MOST AMAZIN G TES TIMON I ALS "Nicole is one of the BEST if not THE BEST Real Estate Agent there is. She is deeply passionate about what she does and goes way above and beyond what is expected. Such a warm and genuine person! Our home buying journey started in October 2019 when we met Nicole for the first time. My husband and I have put off moving for about 15 years for all sorts of reasons. But, we know that the main reason was we were afraid that we couldn't find the right real estate agent to help us fulfill our "wish-list" in a home... the "dream house" we have thought of for so long. In that first meeting, she took to heart our "wish-list" and showed us the plan to make this "dream" a reality. And so it began... tirelessly showing us houses after houses, sending letters, adjusting with our schedule, while preparing our then-house for the market. Then March 19, 2020 happened the day of the mandatory statewide stay at home order - the Open House scheduled on that Sunday became a virtual open house. The first time ever and we got three offers above the asking price! Thank goodness we already found our "dream house" which was off market - thanks to Nicole's steady and earnest efforts. With COVID-19 ranging on, family tragedies and hardships, we finally closed on the sale of our listed house in September. The process was one for the books, indeed! If not for Nicole, we would not have pulled through.

Her patience, constant encouragement, positivity, even-keeled approach to problem solving and availability to all our questions made all the difference. So, do we recommend Nicole Lynn Niquette? More than a million times "YES!" She is what we needed in a real estate agent and MORE. We couldn't be more happier. Thank you, Nicole, for all that you do!"

-Jardine & Antero Pagunsan

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

“When we decided to sell our condo, we interviewed a couple of brokers. We chose Nicole because we were impressed with how comfortable we felt in her presence. She hit the Goldilocks spot of refraining from talking nonstop, overwhelming us with too much information. Nor did she say too little, relying on us to know the right questions to ask. She should write a beginner’s guide for sellers! It could be called, WHAT TO EXPECT WHEN YOU ARE EXPECTING TO SELL QUICKLY! We sold our condo to someone who came to the first open house, for close to our asking price! Yes, we spent a few weeks preparing the condo for putting it on the market. Nicole and her “stager,” Jodi made the process as painless as possible. They worked with our furniture and artwork, requiring us to remove very few items. Other brokers wanted us to put most of our stuff in storage!! Nicole then guided us through the negotiations with the buyer, and escrow process with calming, confidence inspiring professionalism.

She was available to answer our questions and reassure us when we were anxious. I could count on her to respond to my calls and texts in a timely manner. We are so glad that we chose Nicole to be our broker. She is the absolute best!”

-Victoria Moreno and John Gropper

“This is my second time working with Nicole, this time as the seller. The sale was executed perfectly. The preparation for open house was great, including staging and cleaning. The open houses brought a ton of potential buyers from which we had multiple offers on the first day and ultimately had a contract signed in 3 days and closed in 14 days. Unheard of! Nicole is truly making her mark in SoCal real estate.”

-Sheronda Smith

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

T H E MOST AMAZIN G TES TIMON I ALS "My husband and I love Nicole! She sold and bought for us in Hermosa Beach. In terms of selling, she is very proactive about creating a market when there seems to be none. While other properties were moving slowly, she generated excitement for our condo that we got four bids with two above asking within 10 days of listing. She consults with many professionals to package the property correctly. Then in terms of buying, HB is finicky as some houses are hot while others stay in the market forever. We saw a house we wanted and everyone else wanted - it just had one weekend showing and already set a deadline on Monday evening. We bid and were selected despite the fact that we were outbid by three over asking all cash offers. Nicole helped that happen... she is so professional and always on top of it. In terms of what it is like to work with her, she is available to answer questions all the time - her type A, go getter self is the kind of person anyone will want for a Realtor!"

-R.S. “I can't say a little, because I can't say enough about Nicole. I've worked with her for over 4 years now and I am astounded at her professionalism, knowledge, and support. Recently, I decided to put my property on the market and Nicole handled everything (I live out of town). From helping my tenant find a new home to (when she was out of town on a business trip) volunteering to move my tenant's car on the day the garage was pressure washed, to organizing and arranging all the services we needed to list the unit. THEN (!) COVID hit and we went into lockdown. I was pretty nervous, but Nicole kept this positive outlook and she stayed the course. Needless to say, once Real Estate was again deemed an Essential Service, she got immediately back to work and with 3 days I had a cash offer and 15-day escrow.

What I am trying to say is, Nicole knows her stuff about Real Estate. She's diligent, untiring, and always available. She has a huge heart and she loves Real Estate. Like I said, I can't a little because I just can't say enough about Nicole. You are dealing with the best when you deal with her.”

-Bill Carr

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

“We hired Nicole to sell our condo in Playa Vista, CA, and she was just wonderful! She took care of absolutely everything. Nicole guided us through the process every step of the way, helped prepare our unit for sale (including arranging for and overseeing repairs and re-painting), prepared very professional and beautiful photos and marketing materials (even a drone video tour!), handled all of the paperwork and requirements and all communications with the buyer, escrow company and even the buyer's lender to ensure a smooth escrow and closing process. We moved out of state just before putting our unit on the market, and Nicole took care of everything in our absence. It was absolutely painless for us. Nicole secured competing offers, and we were in escrow just 8 days after listing, with a great buyer. Everything went smoothly thanks to her always cheerful effort, her experience, and her professionalism. We could not be happier!”

-Eric & Ana Crowther “Because of a drastic change in my family circumstances I had to look for a new, larger, one floor home in a hurry. Nicole was so helpful in planning and helping me search for an amazing new home AND listing my prior home and selling it very quickly. I was amazed at Nicole's amazing positive outlook and energy.

She set up multiple viewings and really honed in on a home I could love. She also helped stage and show my home every weekend until is sold and did it in a way that didn't unduly interrupt my life. Nicole is an amazing! She's the best realtor I have ever worked with!”

-Jim Clemente “Nicole Niquette sold my condo - the escrow process was extremely complicated. However she handled the whole sale with utter professionalism, expertise and a calm, easy going demeanor. She also helped me find a new place to buy and with both transactions happening simultaneously, Nicole was unfazed and the escrow on my new place went through flawlessly. I would not work with anyone else - Nicole is an utter pro!”

-Glenn Rudolph

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

CA SE STUDY

Nicol e i s 10 0% D e d i ca te d to A chi ev i ng He r C l i e n t ’s R e s u l t s .

Propert y | 506 Oakhampton Street, Thousand Oaks, CA 9 13 61 What Makes Nicole Stand Out From the Competitor?

Nicole's Results

The Competitor's Results

• Prep: Fresh paint, cleaning, staging, and new lighting fixtures

• Priced over fair market value at $1,849,000

• Listed for fair market value at $1,450,000

• Cancelled and re-listed 3 times at $1,699,000

• 30 back to back showings

• On the market 306+ days

• 4 offers

• No showings, no offers, never sold

• Sold for $1,518,000 • 1 Day on Market

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

M A RK ETIN G PL A N

Professional Video & Photography

Matterport Virtual Tour

Daytime and Twilight

Floorplan

2,000 Just Listed Postcards Mailed to Surrounding Area

Client Testimonial "This is the second property that Nicole has sold for us. We had such a great experience last time and have to echo all of the positive things we said in 2017. Nicole suggested ways to improve the home for putting it on the market. She scheduled 30 appointments in 3 days and got 4 offers. What an accomplishment!!! She made everything easy for us and took care of multiple things during escrow when we were away visiting family. She is knowledgeable, professional, kind and pleasant to interact with. I would most definitely recommend Nicole and if I ever have another real estate need she will be my first phone call."

-Imasterson410 | Seller for 506 Oakhampton St, Thousand Oaks, CA 91361

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

KW CONCIERGE SE R V I CE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.

100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value.

Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More…

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

AF TE R

B E FO R E

83%

of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Foward Living KW Concierge Service.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

A R TFU L STAG ING Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.

Optional Services*

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HI GH-I M PAC T P H O TO G RA PH Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

PRINT M E DIA

Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

P RI N T MAR K E T IN G We work with in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.

8211 HANNUM AVENUE CULVER CITY

ARE YOU LIVING IN YOUR DREAM HOME NOW?

13080 PACIFIC PROMENADE #310 PLAYA VISTA

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T E C H N OLOGY DRI V E N M A RK E TI NG

DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties.

• Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.

Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

3D

MAT T ER P O R T We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.

• 95% More Likely To Call • 300% More Engaged Optional Services*

• 100,000,000+ Matterport Visits

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

INT ERN ET MA R KETI N G

EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

MA XI M UM WE B S ITE E XPOSUR E THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global and Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. We are committed to providing best-in-class technology, unparalleled professional expertise, and worldclass service for our clients.

750+ 55 SITES

COUNTRIES

60M

POTENTIAL BUYERS

16

LANGUAGE TRANSLATIONS

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KW.COM

The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version.

• K eller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.

• L istings have increased open house visibility via a real-time open house search.

• Our web network boasts over 2.6 million unique visitors a month.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

SO CIAL MED I A

Reach the Influential Find “Hidden Buyers” Create Excitement Invite to Open Houses

BEVERLY HILLS

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I N D IV IDU A L P RO P E R T Y W EB S IT E

www.123address.com

Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address.

For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

MARKETING T I ME LI N E 1

KW CONCIERGE • Staging • Landscaping • Curb Appeal • Declutter Assessment • Painting and more...

4

LISTING LAUNCH • MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages

7

PRINT CAMPAIGN • Flyers • Postcards • Brochures • Advertising Package

2

IMAGERY • Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour

5

SIGNAGE • For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras

8

DIGITAL CAMPAIGN • Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration

3

FLOOR PLAN • Comprehensive Floor Plan • Virtual Walkthrough • Matterport 3D • 360° Tour

6

EMAIL CAMPAIGN • Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area

9

EVENTS • Broker Open • Broker Tour • Open House • Special Events

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP

Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale.

The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2019 alone.

We Provide Access To: • Shared Resources • Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

Bakersfield Calabasas Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada Cerritos Newport Beach Long Beach Coastal

#1

KELLE R W IL L IAM S

Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2019, the company’s 182,933 U.S. agents closed 1.1+ million units while generating more than $351 billion in sales volume.

• Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Markets), including international presence in five continents • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras.

• Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

INT ERNAT IONA L REACH *Data as of February 2020

Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world.

We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

5 CONTINENTS

43 REGIONS

205+ MARKET CENTER LOCATIONS (outside the USA and Canada)

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer.

When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals.

That's our commitment to you.

o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States

KW COMMERCIAL AFFILIATION

2020 KELLER WILLIAMS YE A R IN R E V I E W

FEBRUARY Keller Williams earned the title of Most Innovative Real Estate Company by Fast Company.

JULY Forbes named Keller Williams (No. 8 out of 300 ranked) one of the “Best Employers for Women.”

APRIL The Swanepoel Mega 1000 named Keller Williams the top residential real estate franchisor in the U.S.

SEPTEMBER Forbes named Keller Williams (No. 173 of 250 ranked) one of the “Best Employers for New Graduates.”

Keller Williams was ranked one of America’s Best Large Employers by Forbes.

MAY Keller Williams associates gave back to communities across the world via its 11th annual RED Day event.

Keller Williams was named #1 Company for Work-Life Balance by Indeed.

NOVEMBER Indeed recognized Keller Williams as a Top Franchise for Veterans and Innovation.

DECEMBER Glassdoor featured Keller Williams (No. 29 of 100 ranked) on the Best Places to Work 2020 list.

JUNE REAL Trends’ “The Thousand” featured 86 Keller Williams’ agent teams in its Top 250 ranking of real estate teams by transaction sides, representing 34.3% of the total ranking.

We have reached remarkable milestones, garnered awards and recognition and advanced our initiatives.

The journey does not stop here!

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

I N FO RM ATI ON S O U RCES B U Y E R S U SE ONLINE WEBSITE

2015

2016

2017

2018

2019

Real Estate Agent

88%

89%

95%

95%

93%

Mobile or Desktop

87

87

92

89

86

Open House

48

54

72

74

73

Yard Sign

44

48

50

52

53

Online Video Site

48

51

49

48

46

Home Builder

26

29

36

39

37

Print Newspaper Advertisement

18

20

14

19

18

Home Book or Magazine

21

20

16

15

13

Billboard

14

13

12

12

10

Relocation Company

4

6

4

5

5

Television

4

3

3

2

3

Sources: National Association of Realtors I Keller Williams Vision 2019

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VALUA BL E W EB S ITE F EATU R E S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:

Property Photos

87% 85%

Detailed Property Info 52%

Floor Plans

46%

Virtual Tours 42%

Real Estate Agent Contact Info

41%

About Recently Sold Properties Neighborhood Info

39% 37%

Interactive Maps

36%

Pending Sales/Contract Statuses 25%

Videos About Upcoming Open Houses Real Estate News or Articles

8% 0%

Sources: National Association of Realtors I Keller Williams Vision 2019

310.7 79.4050 • Nicole@NicoleNiquette.com • NicoleNiquette.com

W H AT B U Y E R S W A N T F RO M T H E I R AG E N T S 52%

Help finding the right home to purchase

14%

Help undertanding the sales terms

11%

Help negotiating the best possible price

7%

Obtaining pricing of comparable homes

6%

Help with completing paperwork

5%

Determining what the buyer can afford

3%

Finding and arranging finance options

1%

Educating buyers about the neighborhood

1%

Finding qualified renters for the buyer's property

3%

1%

1%

5% 6%

7%

52%

11%

14%

Sources: National Association of Realtors I Keller Williams Vision 2019

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H OW BUYERS FO UND T HEIR AGENT Maintaining relationships with clients will help agents in generating more business through referrals.

2013

2014

2015

2016

2017

2018

2019

Referred by (or is) a friend, neighbor or relative

10

12

12

12

11

12

12

Used agent previously to buy or sell a home

11

9

9

10

9

9

6

Website

11

9

10

10

9

9

6

Visited an open house and met agent

6

6

5

5

6

6

5

Referred by another real estate agent or broker

-

4

5

5

5

4

5

Saw contact information on for sale/open house sign

6

6

5

5

4

5

4

Personal contact by agent (telephone, email, etc.)

N/A

N/A

N/A

4

3

4

3

Referred through employer or relocation company

4

4

4

4

3

4

3

Walked into or called office and agent was on duty

3

3

2

4

2

2

1

N/A

N/A

N/A

1

1

1

1

Direct Mail (newsletter, flyer, postcard, etc.)

-

-

-

-

-

-

1

Newspaper, yellow pages or home book ad

-

1

1

-

-

-

-

10

10

11

10

11

10

11

Mobile or tablet application

Other

Sources: National Association of Realtors I Keller Williams Vision 2019

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PRICING

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TH E R IG H T PR IC E FO R AT T R AC TIN G BUY E R S Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Percentage of Buyers Who Will Look at Property

Asking Price

15% Above

10% Above

10 % 30% 60%

Market Value 75%

10% Below

90%

15% Below

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PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.

It is very important to price your property at a competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOUR NEIGHBOR SAYS

WHAT ANOTHER AGENT SAYS

WHAT YOU NEED

WHAT YOU WANT

COST TO REBUILD TODAY

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B U Y E R ’S M A RKET If sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home values often fall faster than their price reductions.

Priced Above The Market

$

Price Seller Wants

Average Home Price

Price Correction

Price Correction They Never Get It Homes Values are Falling Time on Market

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TH E R I G H T P R I CE IS I M PO R TA N T • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity.

• Many homes that start high end up selling below market value.

Activity Level

• A property generates the most interest when it first hits the market.

When Most Offers Are Received 1

2

3

4

5

6

7

8

9 10 11 12 13

Weeks On The Market

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I F YO U W A N T T O C OM P E T E BE COMPETITIVE Time On The Market Works Against You • The buying market has a short attention span.

Price

Market Value

• Pricing your home right from the beginning is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

Time on Market

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I AM COMMITTED TO YO U R S U C C ESS "Commitment is what transforms a promise into reality."

-Abraham Lincoln

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REALTOR® | AGENT LEADERSHIP COUNCIL DR E # 0194 8 4 6 5

310.779.4050 NICOLE@NICOLENIQUETTE.COM NICOLENIQUETTE.COM