Hu and Blue | Branding and Identity Guidelines

Brand Guidelines

LOGO & IDENTIT Y FOR HU & BLUE REAL ESTATE GROUP

Keller Williams Beach Cities 830 S. Pacific Coast Highway, Suite 200, El Segundo, CA 90245 (424) 341-2519 | ChristinaBlue@kw.com | Jackie.Hu@kw.com

HU & BLUE REAL ESTATE GROUP BRAND GUIDELINES

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Table of contents

BRAND GUIDELINES

0 1 .

I N T R O D U CT I O N

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0 2 .

T H E LO G O

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0 3 . T Y P O G R A P H Y

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0 4 . C O LO R SYST E M

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0 5 . C O L L AT E R A L

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HU & BLUE REAL ESTATE GROUP

01. Introduction

BRAND GUIDELINES

A B O U T YO U R B R A N D

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BRAND GUIDELINES

About Your Brand A unified and consistent use of these guidelines is one of the key ways by which we will visibly distinguish and strengthen the equity and hence the value of our brand over the medium and long-term.

These guidelines are designed to help everybody involved in the production of our communications and they also play an important role in building our brand. Please take time to read and understand them: The design principles have been carefully considered and developed to ensure that our visual identity is consistent all around the world. They will continue to evolve as our requirements grow to become a fully comprehensive guide for all identity applications.

KW Forward Marketing Joey Feldmann | Director of Marketing and Branding

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HU & BLUE REAL ESTATE GROUP

02. The logo

BRAND GUIDELINES

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LO G O & U S AG E

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B L AC K & G R AYS CA L E

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C O N ST R U C T I O N & C L E A R S PAC E

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INCORRECT USES

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MINIMUM SIZES

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U S I N G T H E A R T WO R K

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BRAND GUIDELINES

Logo & Usage The Barrentine Group Logo combines two elements: The HU & BLUE lettering, and the logo icon. Position, size, and color, along with the spatial and proportional relationships of the creative minds logo elements, are predetermined and should rarely be altered.

The color options suggested for light backgrounds are

The color options suggested for dark backgrounds are

Navy, Light Blue, and Medium Gray.

Light Blue and White.

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BRAND GUIDELINES

HU & BLUE REAL ESTATE GROUP

Black & Grayscale Sometimes, often due to production costs, only one color of ink is available and so the Logo must be reproduced using only one color. In this scenario, the logo must be used following the convention of using a light color type on a dark background or in a dark color type on a light background. The logotype and the symbol must be clearly distinguishable from the background color.

You must honor the Hu & Blue Logo palette when possible, using black or white if necessary.

100% black color

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70% black color

100% white color

BRAND GUIDELINES

Construction & Clearspace The Hu & Blue logo requires separation from the other elements around it. The space required on all sides is roughly equivalent to the letter width of the logo type.

It never should be less than that. The logo must always fit into the clear space area and can not be intervened by other graphical elements which could hinder legibility of the brand.

Please note that text or pictorial figures, which have strong impact or impression, should not be placed near the logo, even though you keep the isolation area blank.

1/2 x

1/2 x

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BRAND GUIDELINES

Incorrect Uses HU & BLUE REAL ESTATE GROUP

Please note: The logo cannot be changed. Although creativity is appreciated please do not alter the logo in any way.

Don’t use stroke shadows

Don’t change the proportions

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Don’t use non-approved colors

Don’t use outlines

BRAND GUIDELINES

Minimum Sizes There are no predeterminded sizes for the logo.

Scale and proportion should be determined by the available space, function and visibility. In print the minimum size is a width of 30 mm, for the symbol is a width 15 mm

Using the Artwork HuandBlue_ Logo 2021.EPS Description

File format

- type of file

- EPS

- year created

- AI - PNG

The Logo: Width 30 mm

The symbol: Width 15 mm

This page explains the file naming system for the artwork of the various versions of the logotype. The filename contains all key information to identify the appropriate logo version for each application. The logotype is supplied in EPS and PNG file formats. For printed documents use always the EPS files. PNG files should only be used for the web applications or if you are using Mircosoft Word or Powerpoint. Please make sure that the correct artwork for each application is used.

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HU & BLUE REAL ESTATE GROUP

03. Typography

BRAND GUIDELINES

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T H E P R I M A RY T Y P E FAC E

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T H E S E C O N DA RY T Y P E FAC E

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T Y P O G R A P H Y & H I E R AC H Y

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BRAND GUIDELINES

THE PRIMARY TYPEFACE Avenir BOOK A B O U T T H E FO N T

Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1987 and released in 1988 by Linotype GmbH. ... As the name suggests, the family takes inspiration from the

geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura.

ABCDEFGH IJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !Ӥ$%&/()=?+*#

Aa 13

BRAND GUIDELINES

The Secondary Typeface HU & BLUE REAL ESTATE GROUP

Avenir Black | Title Case

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A B O U T T H E FO N T

Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1987 and released in 1988 by Linotype GmbH. ... As the name suggests, the family takes inspiration from the

geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura.

ABCDEFGH IJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !Ӥ$%&/()=?+*#

Aa

BRAND GUIDELINES

Typography & Hierachy The Fonts below show the suggested font type and size for headers and body text.

Heading 1 / Avenir, CAPS, 42 pt Book

THE QUICK BROWN FOX Heading2 / Avenir, Title Case, 30 pt Black

The quick brown fox

Heading3 / Avenir, Title Case, 18pt Heavy

The quick brown fox Heading 4/ Avenir, CAPS, 12pt Book

THE QUICK BROWN FOX Body Text / Avenir, Title Case, 10pt Medium

The quick brown fox

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HU & BLUE REAL ESTATE GROUP

04. Color system

BRAND GUIDELINES

LO G O C O LO R PA L E T T E

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BRAND GUIDELINES

Logo Color Palette The primary colors include Navy Blue Paired with Light Blue and/or Medium Gray.

COLOR CODES

COLOR CODES

CMKY - 80, 54, 0, 0

CMKY - 100, 82, 27, 35

RGB - 62, 110, 180

RGB - 23, 47, 91

HEX - #3e6db4

HEX - #172f5b

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HU & BLUE REAL ESTATE GROUP

05. Collateral

BRAND GUIDELINES

THE LETTERHEAD

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P O STCA R D S 2 0 B U S I N E S S CA R D S

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F LY E R S 2 3

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S I G N PA N E L S

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SOCIAL GRAPHICS

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BRAND GUIDELINES

The Letterhead Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the middle of the top with the business contact information on the opposite site.

Parameter DIMENSIONS: DIN A4 / 210 x 297 mm WEIGHT: 100 g/m² PAPER: Offset white Date

August 01, 2021

PRINT: HKS or Pantone

To

Joseph Feldmann Director of Marketing

From

Jackie Hu & Christina Blue

Contact

Christina Blue 310.867.1063 ChristinaBlue@kw.com Dre #01928955

Jackie Hu 949.861.1663 Jackie.Hu@kw.com Dre #02026280

Dear Client, Agnihitat moluptae occab ius, sequi veritiissin pro bea arit, oditatur se eaque ea prorect orercillatus ullaborrorum velles ipsa ipsa qui re coreper ibusandellor aut officat ectassu ndellaccatem hicto blabore iureiur simincia etur?

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Nem libus et harcid ma num harum quis mod quaecte veliquo blandandis ut quae ea velenis doluptat ea doluptat officid quis eaquaturero culpa in corepudae vit il magniet arumqui re corendis eum elibus, ut et volo modiciet reium que volum arum aut odis elis nis remque essequam, quam, tendici licatures dolor aditat verum ratem est alique nis aut ma sedi quate pelitem volum si que iduntus vent adi ulparum earuptio tenda dio que natqui officipidus dolorrum, occae diam volor aped ea volorit es restios andanih itatque perum et eum ea pre velecta quamet ma sit quam excepud igniaes expere comnisquam autempos acerspi duntinv errovitium lis simoditatur rem sit, corenis cumqui ilibeatur re discium et omnis ipsum ea vent utaquisteces andicto debitiur accus, il eaque officium rernat.

Best Regards,

®

Jackie and Christina

KW Beach Cities | 830 S. Pacific Coast Highway, Suite 200, El Segundo, CA 90245

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BRAND GUIDELINES

Postcards The postcards are key marketing pieces for farming and reaching target audiences. Each layout may be altered to fit the content that is being displayed, but general Hu & Blue branding should always follow brand guidelines. The standard postcard size is 6x9 and should be printed on 16pt matte cover.

JUST LISTED

6941

ADDRESS STREET

HU & BLUE REAL ESTATE GROUP

Location, CA

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CHRISTINA BLUE

949.861.1663 Jackie.Hu@kw.com

310.867.1063 ChristinaBlue@kw.com

REALTOR ® | DRE#02026280

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“

“

JACKIE HU

8 3 0 S. A P C I F I C C O AST H I G H A W ,Y # 2 0 EL SEG U N D O, C A 90 2 4 5

REALTOR ® | DRE#01928955

BRAND GUIDELINES

JUST LISTED | 6941 ADDRESS STREET 0 Beds | 0 Baths | 1,000 sf | 11,000 sf lot | $1,000,000

JUST SOLD

6941

ADDRESS STREET Location, CA

830 S. PACIFIC COAST HIGHWAY, #200 EL SEGUNDO, CA 90245

CHRISTINA BLUE

JACKIE HU

REALTOR ® | DRE#01928955

REALTOR ® | DRE#02026280

310.867.1063

949.861.1663

ChristinaBlue@kw.com

Jackie.Hu@kw.com

Eachofficeindependentlyownedandoperated.Thisisnotmeantasasolicitationifyourpropertyiscurrentlylistedwithanotherbroker.

Brokerdoesnotguaranteetheaccuracyofsquarefootage,lotsizeorotherinformationconcerningtheconditionor featuresofproperty providedbysellerorobtainedfrompublicrecordsorothersources,andthebuyerisadvisedtoindependentlyverifytheaccuracyofthat informationthroughpersonalinspectionandwithappropriateprofessionals.

Welcome to this gorgeous 2 bed, 2 bath. Onsecto velitatquid quiat libus, alignis es aborenisim faccuptatur rest odiciassi ulpa inciumet qui dististo de dipis evelitasit ad quia comni blandi acimpor sam re perum ius nonsequat estia cusam harchil laboriores utempor umquis ex eatem rem asimagnim ium enimus prerferfero quamet laboreium venihiliquo es dolorrum. Ria voluptate verro officabore od moluptatur sum venisquis dolutet, quiscitolum cum, occusi iunda dolut eveliti blabore pra. Ria voluptate verro officabore od moluptatur sum venisquis dolutet, quiscitolum cum, occusi iunda dolut eveli.

JACKIE HU

REALTOR ® | DRE#02026280

949.861.1663 Jackie.Hu@kw.com

JUST LISTED | 6941 ADDRESS ST., CIT Y, CA 0 0 0 0 0 0 B e d s | 0 Ba t h s | 1, 0 0 0 s f | 11, 0 0 0 s f l o t | $1, 0 0 0 , 0 0 0

830 S. PACIFIC COAST HIGHWAY, #200 EL SEGUNDO, CA 90245

CHRISTINA BLUE

REALTOR ® | DRE#01928955

310.867.1063 ChristinaBlue@kw.com

Eachofficeindependentlyownedandoperated.Thisisnotmeantasasolicitationifyourpropertyiscurrentlylistedwithanotherbroker.

Brokerdoesnotguaranteetheaccuracyofsquarefootage,lotsizeorotherinformationconcerningtheconditionor featuresofproperty providedbysellerorobtainedfrompublicrecordsorothersources,andthebuyerisadvisedtoindependentlyverifytheaccuracyofthat informationthroughpersonalinspectionandwithappropriateprofessionals.

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BRAND GUIDELINES

Business Cards

HU & BLUE REAL ESTATE GROUP

The business card will be used for all official contact and communication of our company. These are the approved layouts. The cards will always be double sided.

Parameter

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DIMENSIONS:

WEIGHT:

PAPER:

PRINT:

3.5X2 INCHES

16pt

Cover Stock

HKS or Pantone

BRAND GUIDELINES

Property Flyers The property flyers consiste of a standard, 8.5x11” design suitable for in house, office printing or professional prints. The property flyers may include headers such as Just Listed, Open House, and more. The genral layout may be changed according to content but color scheme, logos, and compliance aspects must remain.

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®

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1234 AD D R E SS ST. , L ONG B E A CH | 4 B ED S | 3 BAT H S | 2 , 8 7 6 S F | $ 3 , 0 0 0 , 0 0 0

1 2 3 4 A DD RESS ST., LONG BEACH | 4 BEDS | 3 BATH S | 2 ,8 7 6 S F | $ 3 ,0 0 ,0 0 0

Welcome to this Amazing Home! libus et harcid ma num harum quis mod quaecte veliquo blandandis ut quae ea velenis doluptat ea doluptat officid quis eaquaturero culpa in corepudae vit il magniet arumqui re corendis eum elibus, ut et volo modiciet reium que volum arum aut odis elis nis remque essequam, quam, tendici licatures dolor aditat verum ratem est alique nis aut ma sedi quate pelitem volum si que iduntus vent adi ulparum earuptio tenda dio que natqui officipidus dolorrum, occae diam volor aped ea volorit es restios andanih itatque perum et eum Welcome to this Amazing Home! libus et harcid ma num harum quis mod quaecte ea pre velecta quamet ma sit quam excepud igniaes expere comnisquam autempos acerspi duntinv errovitium lis veliquo blandandis ut quae ea velenis doluptat ea doluptat officid quis eaquaturero simoditatur rem sit, corenis cumqui ilibeatur re discium et omnis ipsum ea vent utaquisteces. culpa in corepudae vit il magniet arumqui re corendis eum elibus, ut et volo modiciet reium que volum arum aut odis elis nis remque essequam, quam, tendici licatures dolor aditat verum ratem est alique nis aut ma sedi quate pelitem volum si que iduntus vent adi ulparum earuptio tenda dio que natqui officipidus dolorrum, occae REALTOR ® | DRE#01928955 diam volor aped ea volorit es restios andanih itatque perum et eum ea pre velecta quamet ma sit quam excepud igniaes expere comnisquam autempos acerspi 310.867.1063 duntinv errovitium lis simoditatur rem sit, corenis cumqui ilibeatur re discium et ChristinaBlue@kw.com omnis ipsum ea vent utaquisteces.

CHRISTINA BLUE

JACKIE HU

REALTOR ® | DRE#02026280

949.861.1663 Jackie.Hu@kw.com

CHRISTINA BLUE

REALTOR ® | DRE#01928955

310.867.1063 ChristinaBlue@kw.com Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of

JACKIE HU

REALTOR ® | DRE#02026280

949.861.1663 Jackie.Hu@kw.com

property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. 830 CA-1 Ste. 200, El Segundo, CA 90245

Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. 830 CA-1 Ste. 200, El Segundo, CA 90245

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BRAND GUIDELINES

Sign Panels

HU & BLUE REAL ESTATE GROUP

Sign Panels include property signage that will be displayed in front of homes to promote listings and promote the brand as well as open house signage to encourage visitation to open houses.

Signage should always include the main logo and correct colors.

JACKIE HU

REALTOR ® | DRE #02026280

CHRISTINA BLUE REALTOR ® | DRE #01928955

(310) 867-1063 OPEN HOUSE

(310) 867-1063

EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

REALTORS ® | CHRISTINA BLUE | DRE #01928955, JACKIE HU | DRE #02026280 EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

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BRAND GUIDELINES

Social Media Graphics Social graphics promote the brand across digital platforms. The purpose of the graphics are to promote properties and the business using consistent imagery, colors, and other brand elements.

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BRAND GUIDELINES

Contact for feedback & questions JOEY FELDMANN Director of Marketing & Branding 10960 Wilshire Blvd, Suite 100

HU & BLUE REAL ESTATE GROUP

Los Angeles, CA 90024

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United States Phone

+1 (310) 482-2582

E-Mail

Joey@forward1.com

HEATHER MORAN Lead Design Manager & Assistant 10960 Wilshire Blvd, Suite 100 Los Angeles, CA 90024 United States Phone

+1 (310) 482-2581

E-Mail

Heather@forward1.com

BRAND GUIDELINES

Happiness is the key to success. If you love what you are doing, you will be successful.

-Albert Schweitzer

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JACKIE HU

CHRISTINA BLUE

REALTOR ® | DRE#02026280

REALTOR ® | DRE#01928955

949.861.1663 Jackie.Hu@kw.com

310.867.1063 ChristinaBlue@kw.com

E a c h off i c e i s i n d e p e n d e nt l y ow n e d a n d o p e rate d .

Keller Williams Beach Cities 830 S. Pacific Coast Highway, Suite 200, El Segundo, CA 90245