KW Forward Living | 2021 Standard Listing Presentation

LISTINGMARKETING C O N S U L T A T I O N

Bakersfield | Beach Cities | Beverly Hills | Calabasas | Cerritos Hollywood Hills | La Mirada | Larchmont | Los Feliz | Newport Beach | Studio City | Westside

Each office is independently owned and operated.

KW CONCIERGE SE R V I CE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.

100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value.

Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More…

AF TE R

B E FO R E

96%

of realtors state that home staging positively influences a buyer’s decision.

A R TFU L STAG ING

Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.

Optional Services*

H I G H - I M PAC T PH O TO G RA PH Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.

P R I N T M E DIA

Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.

P R INT MA R K E TING JUST LISTED

We work with an in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.

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12345 LISTING ADDRESS, CITY, ST

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Agent Name REALTOR ® | CALDRE#00000000

000.000.000

agent@email.com

CONTACT US FOR DETAILS AGENT NAME REALTOR ® | DRE# 00000000

000.000.0000

Agentname@kw.com Agent.kw.com Agent.kw.com

23975 Park Sorrento, Suite 110 Calabasas, CA 91302

AGENT NAME REALTOR ® | DRE# 00000000

000.000.0000

Agentname@kw.com Agent.kw.com Agent.kw.com

Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

JUST LISTED

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12345 ANYWHERE DR. B E V E R LY H I L L S # B E D S | # B AT H S 0,000 SF | 0,000 SF LOT

O F F E R E D AT

$0,000,000

T E C H N OLOGY DRI V E N M A RK E TI NG

DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties.

• Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.

Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.

3D

MAT T ER P O R T We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.

• 95% More Likely To Call • 300% More Engaged • 100,000,000+ Matterport Visits Optional Services*

INT ERN ET MA R KETI N G

EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.

MA XI M UM WE B S ITE E XPOSUR E THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global & Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible.

We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients.

750+ 60 SITES

COUNTRIES

60M

POTENTIAL BUYERS

16

LANGUAGE TRANSLATIONS

KW.COM

The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version.

• Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.

• Listings have increased open house visibility via a real-time open house search.

• Our web network boasts over 2.6 million unique visitors a month.

SO CIAL MED I A

Reach the Influential Find “Hidden Buyers” Create Excitement Invite to Open Houses

BEVERLY HILLS

I N D IV IDU A L P RO P E R T Y W EB S IT E

www.123address.com

Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address.

For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.

MARKETING T I ME LI N E 1

KW CONCIERGE • • • • •

Staging Landscaping Curb Appeal De-clutter Assessment Painting and more...

2

3

• • • • •

• • • •

IMAGERY Daytime Photography Twilight Photography Aerial Footage Lifestyle Video Virtual Tour

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5

• • • •

• • • •

LISTING LAUNCH MLS Syndication & KWLS International Sites KW National Referral Network Landing Pages

SIGNAGE For Sale Sign Open House Signs Sign Riders Additional Signage Extras

FLOOR PLAN Comprehensive Floor Plan Virtual Walk through Matterport 3D 360° Tour

6

EMAIL CAMPAIGN • Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area

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9

• • • •

• • • •

• • • •

PRINT CAMPAIGN Flyers Postcards Brochures Advertising Package

DIGITAL CAMPAIGN Featured on KW Pages Lead Generation Campaigns Social Media KW Command Integration

EVENTS Broker Open Broker Tour Open House Special Events

KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP

Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale.

The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2021 alone.

We Provide Access To: • Shared Resources • Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices

Bakersfield Calabasas Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada Cerritos Newport Beach

#1

KELLE R W IL L IAM S

Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2021, the company’s 173,274 U.S. agents closed 1.3+ million units while generating more than $532 billion in sales volume.

• Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 170,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Mark ets), including international presence in five continents • Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras in 2019 • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.

INT ERNAT IONA L REACH *Data as of January 2021

Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world.

We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

5 CONTINENTS

50+ REGIONS

285+ MARKET CENTER LOCATIONS

10,000+ LUXURY SPECIALISTS

(outside the USA and Canada)

(outside the USA and Canada) Source: https://kwworldwide.com/ | 2022

KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer.

When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals.

That's our commitment to you.

o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States

KW COMMERCIAL AFFILIATION

202 1

KELLER WILLIAMS YE A R IN R E V I E W •

As of December 31, agents closed more than 1.3 million transactions, up 9.9% over YTD ’20.

•

Agents closed $532.2 billion in sales volume, up 30.6% over YTD ’20.

•

Agents took 728.9 thousand new listings (new market inventory), up 2.2% over YTD ’20.

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Agents wrote 1.5 million contracts (projected closings), up 7.8% over YTD ’20.

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Contracts written volume was $576.6 billion, up 28.1% over YTD ’20.

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Forbes ranked KW on its annual list of World’s Best Employers 2021.

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Franchise Times featured KW on its annual list of Top 400 Franchises 2021

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Forbes ranked KW on its annual World’s Top Female-Friendly Companies 2021.

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Franchise Business Review featured KW on its list of Best Franchises for Veterans 2021

•

In November, KW unveiled the KW School of Real Estate (KSCORE), a national, first-of-its-kind, fully-digital real estate training program, in partnership with Kaplan.

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In November, KW unveiled KW Military, to recognize, honor and provide focused value to the U.S. military community via a robust suite of real estate and financial services.

•

In Q4 ’21, Keller Williams Worldwide welcomed new regions Suriname and São Paulo, Brazil.

Source: headquarters.kw.com

S O U RC ES U S E D DURING H O M E S EA RC H 87%

Real Estate Agents 74%

Mobile or Tablet 41%

Open House

40%

Online Video Site

35%

Yard Sign 19%

Home Builder 7%

Print Advertisement

6%

Home Book or Magazine Billboard

4%

Television

2%

Relocation Company

2% Source: https://www.statista.com/statistics/507454/information-sources-used-for-home-search-usa/

VALUA BL E W EB S ITE F EATU R E S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:

87%

Property Photos

85%

Detailed Property Info 52%

Floor Plans 46%

Virtual Tours Real Estate Agent Contact Info

42%

About Recently Sold Properties

41%

Neighborhood Info

39%

Interactive Maps

37%

Pending Sales/Contract Statuses

36%

Videos About Upcoming Open Houses

25% 8%

PRICING

TH E R IG H T PR IC E FO R AT T R AC TIN G BUY E R S Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Percentage of Buyers Who Will Look at Property

Asking Price

15% Above

10% Above

10 % 30% 60%

Market Value 75%

10% Below 15% Below

90%

PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.

It is very important to price your property at a competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOUR NEIGHBOR SAYS

WHAT ANOTHER AGENT SAYS

WHAT YOU NEED

WHAT YOU WANT

COST TO REBUILD TODAY

S E L L E R 'S M A R K ET With home inventory at an all-time low, the housing market is seeing increasingly higher priced homes, sometimes with multiple buyers and offers. Understanding the market can help you list your home at the best possible price.

Number of Buyers are Rising

#

$

Home Inventory is Low

Home Values are Rising

A great way to understand the potential value of your home is by comparing similar properties in your area.

TH E R I G H T P R I CE IS I M PO R TA N T

• The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity.

Activity Level

• A property generates the most interest when it first hits the market.

When Most Offers Are Received

• Many homes that start high end up selling below market value.

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Weeks On The Market

I F YO U W A N T T O C OM P E T E BE COMPETITIVE Time On The Market Works Against You

Market Value

• The buying market has a short attention span.

Price

• Pricing your home right from the beginning is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

Time on Market

I AM COMMITTED TO YO U R S U C C ESS "Commitment is what transforms a promise into reality."

-Abraham Lincoln

NOTES

NOTES

Bakersfield | Beach Cities | Beverly Hills | Calabasas | Cerritos Hollywood Hills | La Mirada | Larchmont | Los Feliz | Newport Beach | Studio City | Westside Each office is independently owned and operated.