Doug Puetz Listing Presentation | KW Forward Living

LISTINGMARKETING C O N S U L T A T I O N

Beverly Hills | Hollywood Hills | Studio City | Calabasas | Larchmont | Los Feliz | Westside | La Mirada | Cerritos | Long Beach Coastal Beach Cities | Bakersfield | Newport Beach

D OUG P UETZ

DP

ABOUT DOUG PUETZ

As a Southern California native, currently living in Calabasas, Doug has over 35 years of real estate experience and is widely respected by colleagues and clients alike for his in-depth knowledge of the local region and real estate market.

In 2019, Doug’s group generated over $21 million in sales and completed more than 30 transactions.

He consistently ranks in the top 1% of producing agents in Calabasas and in the top 10% nationwide for Keller Williams International.

His clientele consists of past clients and referrals - a true testament to his established rapport and respected reputation.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

THE MOST

AMAZING TES T IMO N I ALS Doug is excellent! He gave brilliant suggestions for preparation of sale; extraordinary guidance on process; and provided meticulous, creative & beautiful Advertising/Marketing of our properties.

Doug is an ALL-Star Agent!

-Imoraesdavis

Doug is the type of realtor/broker that anyone in the industry should aspire to be. We have both sold and purchased multiple properties and every experience has exceeded our goals. He also has a network of amazing people, our plumber, home inspector, window/floor cleaning company and even our mortgage broker are all referrals that came from Doug over the many years we have worked with him. We wouldn’t be living in our dream home today if it wasn’t for Doug and there’s no question in my mind that Doug will one day sell this home and help us buy our next dream home.

-nickmc123

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

THE MOST

AMAZING TES T IMO N I ALS Doug was instrumental in selling our house and finding our new home. We had some strict demands from him, such as sell our home, and find a replacement that is within budget and in a very particular neighborhood. Doug listed our home, sold it and found and got us the home we wanted. It would not happen if it were not for his professional work ethic, local knowledge, and vast and respected contacts. We got the house we wanted because of his insight and knowledge.

He is honest, respectful and above all well versed in all things real estate related. In a nutshell, I called him, told him the above guidelines and It was done like magic.

-farzadnezam

I bought a house in 2019 and Doug was the sellers’ agent. He was very courteous and knowledgeable of the home as well as the surrounding area. He was easy to work with as we were going back and forth with negotiations. I enjoyed working with Doug and decided to hire him to sell my condo as I was moving to the new house. He took care of the entire selling process and I am very happy with his service. I highly recommend Doug to buy and sell your home!!

-jppan9817

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

THE MOST

AMAZING TES T IMO N I ALS Doug is a fantastic Real Estate agent He has helped me with numerous purchases and numerous leases throughout the years. We have become very good friends because of his honesty and trust and most of all his way of looking out for his clients. Doug helps you find the perfect house based on what your specific needs are and he protects you from making any wrong decisions. I can’t thank him enough for his expertise and friendship.

-user60224513

The best way to describe our fantastic experience with Doug is: • he's patient (it took us a few months and many questions to decide on Doug) • he's professional (he always worked to serve our best interests) • he's responsive (never too busy, always 24/ 7 service) • he's honest (even when it stings a little... and that's valuable) • he found the right buyer and got us top dollar (again, in our best interests) We were very satisfied with Doug as our realtor and would recommend him very highly.

-hank shaw

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

KW CONCIERGE SE R V I CE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.

100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value.

Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More…

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

AF TE R

B E FO R E

83%

of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Foward Living KW Concierge Service.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

A R TFU L STAG ING

Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.

Optional Services*

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

H I G H - I M PAC T PH O TO G RA PH Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

P R I N T M E DIA

Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

P R INT MA R K E TING We work with an in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.

JUST LISTED 23975 Park Sorrento, Suite 110 Calabasas, CA 91302

25325 PRADO DE LOS GANSOS

5 BEDS | 6 BATHS | 6,678 SF | 16,526 SF LOT SIZE | LISTED FOR $3,885,000

w w w. d o u g p u e t z . c o m

The pinnacle of refined living awaits when entering this stunning 5 BR, 7 Bath, almost 6700 SF Castille/John Laing Plan 3 residence. Interior highlights include your personal 8 seat theater, rich walnut wood and travertine floors, formal and in kitchen dining, while enjoying your open, upgraded kitchen, featuring quartz countertops and stainless steal appliances. Your downstairs is completed with a secondary bedroom and full bath, separate formal living room and a spectacular great room with your own custom Macassar Ebony & Stainless Steel bar. Upstairs offers 3 secondary bedrooms with baths ensuite, an awesome office, personal gym and a master bedroom featuring spa like amenities of separate tub and steam shower, as well as a deck to take in your limitless views. Endless hours of entertaining friends and family await in your spacious backyard accented by oversized swimmers pool, expansive lawn, and sprawling loggia offering pizza oven, fireplace, TV, bathroom, and outdoor shower. Cap all this off by saving thousands of dollars a year utilizing your your owned solar system to cover household electrical costs and electric car charging!

Doug Puetz REALTOR ÂŽ | Cal Lic #00995378

805.7 95.4455 dougpuetz@me.com

Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

C A L L T O DAY

Doug Puetz REALTOR ÂŽ | Cal Lic #00995378

805.7 95.4455 dougpuetz@me.com

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

T E C H N OLOGY DRI V E N M A RK E TI NG

DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. • Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.

Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

INT ERN ET MA R KETI N G

EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

MA XI M UM WE B S ITE E XPOSUR E THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global & Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible.

We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients.

750+ 55 SITES

DOUG PUETZ | 805.795.4455

COUNTRIES

60M

POTENTIAL BUYERS

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

16

LANGUAGE TRANSLATIONS

KW.COM

The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version.

• K eller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.

• L istings have increased open house visibility via a real-time open house search.

• Our web network boasts over 2.6 million unique visitors a month.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

SO CIAL MED I A

Reach the Influential Find “Hidden Buyers” Create Excitement Invite to Open Houses

BEVERLY HILLS

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

I N D IV IDU A L P RO P E R T Y W EB S IT E

www.123address.com

Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address.

For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

MARKETING T I ME LI N E 4

1

2

3

• S taging • L andscaping • C urb Appeal • D eclutter Assessment • P ainting And More...

• D aytime Photography • Twilight Photography • A erial Footage • L ifestyle Video • V irtual Tour

• C omprehensive Floorplan • M LS • V irtual Walkthrough Matterport • S yndication - KWLS • I nternational Sites 3D-360° Tour • K W National Referral Network • L anding Pages

5

6

7

8

• For Sale Sign • O pen House Signs

• P roperty Announcement • O pen House Invitations • Company Email Targets More than 20,000 Realtors in the LA Area

• F lyers • Postcards • B rochures • A dvertising Package

• Feature On KW Pages • L ead Generation Campaigns • S ocial Media

CONCIERGE CONSULTATION

SIGNAGE

9

IMAGERY

EMAIL CAMPAIGN

EVENTS • B rokers Open • O pen House • S pecial Events

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

FLOORPLAN

PRINT CAMPAIGN

LISTING LAUNCH

DIGITAL CAMPAIGN

KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP

Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale.

The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2020 alone.

We Provide Access To:

Bakersfield

• Shared Resources

Calabasas

• Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service

Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada

• Clearmark Title

Cerritos

• In-House Escrow

Newport Beach

• Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

Long Beach Coastal

#1

KELLE R W IL L IAM S

Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2020, the company’s 182,933 U.S. agents closed 1.1+ million units while generating more than $351 billion in sales volume.

• Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Markets), including international presence in five continents • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras.

• Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

INT ERNAT IONA L REACH *Data as of February 2020

Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world.

We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

5 CONTINENTS

43 REGIONS

205+ MARKET CENTER LOCATIONS (outside the USA and Canada)

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

2020 KELLER WILLIAMS YE A R IN R E V I E W

FEBRUARY Keller Williams earned the title of Most Innovative Real Estate Company by Fast Company.

JULY Forbes named Keller Williams (No. 8 out of 300 ranked) one of the “Best Employers for Women.”

APRIL The Swanepoel Mega 1000 named Keller Williams the top residential real estate franchisor in the U.S.

SEPTEMBER Forbes named Keller Williams (No. 173 of 250 ranked) one of the “Best Employers for New Graduates.”

Keller Williams was ranked one of America’s Best Large Employers by Forbes.

MAY Keller Williams associates gave back to communities across the world via its 11th annual RED Day event.

Keller Williams was named #1 Company for Work-Life Balance by Indeed.

NOVEMBER Indeed recognized Keller Williams as a Top Franchise for Veterans and Innovation.

DECEMBER Glassdoor featured Keller Williams (No. 29 of 100 ranked) on the Best Places to Work 2020 list.

JUNE REAL Trends’ “The Thousand” featured 86 Keller Williams’ agent teams in its Top 250 ranking of real estate teams by transaction sides, representing 34.3% of the total ranking.

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

We have reached remarkable milestones, garnered awards and recognition and advanced our initiatives.

The journey does not stop here!

I N FO RM ATI ON S O U RCES B U Y E R S U SE ONLINE WEBSITE

2015

2016

2017

2018

2019

Real Estate Agent

88%

89%

95%

95%

93%

Mobile or Desktop

87

87

92

89

86

Open House

48

54

72

74

73

Yard Sign

44

48

50

52

53

Online Video Site

48

51

49

48

46

Home Builder

26

29

36

39

37

Print Newspaper Advertisement

18

20

14

19

18

Home Book or Magazine

21

20

16

15

13

Billboard

14

13

12

12

10

Relocation Company

4

6

4

5

5

Television

4

3

3

2

3

Sources: National Association of Realtors I Keller Williams Vision 2019

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

VALUA BL E W EB S ITE F EATU R E S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:

Property Photos

87% 85%

Detailed Property Info 52%

Floor Plans

46%

Virtual Tours 42%

Real Estate Agent Contact Info

41%

About Recently Sold Properties Neighborhood Info

39% 37%

Interactive Maps

36%

Pending Sales/Contract Statuses 25%

Videos About Upcoming Open Houses Real Estate News or Articles

DOUG PUETZ | 805.795.4455

8% 0%

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

Sources: National Association of Realtors I Keller Williams Vision 2019

W H AT B U Y E R S W A N T F RO M T H E I R AG E N T S 52%

Help finding the right home to purchase

14%

Help undertanding the sales terms

11%

Help negotiating the best possible price

7%

Obtaining pricing of comparable homes

6%

Help with completing paperwork

5%

Determining what the buyer can afford

3%

Finding and arranging finance options

1%

Educating buyers about the neighborhood

1%

Finding qualified renters for the buyer's property

Sources: National Association of Realtors I Keller Williams Vision 2019

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

3%

1%

1%

5% 6%

7%

52%

11%

14%

H OW BUYERS FO UND T HEIR AGENT Maintaining relationships with clients will help agents in generating more business through referrals.

2013

2014

2015

2016

2017

2018

2019

Referred by (or is) a friend, neighbor or relative

10

12

12

12

11

12

12

Used agent previously to buy or sell a home

11

9

9

10

9

9

6

Website

11

9

10

10

9

9

6

Visited an open house and met agent

6

6

5

5

6

6

5

Referred by another real estate agent or broker

-

4

5

5

5

4

5

Saw contact information on for sale/open house sign

6

6

5

5

4

5

4

Personal contact by agent (telephone, email, etc.)

N/A

N/A

N/A

4

3

4

3

Referred through employer or relocation company

4

4

4

4

3

4

3

Walked into or called office and agent was on duty

3

3

2

4

2

2

1

N/A

N/A

N/A

1

1

1

1

Direct Mail (newsletter, flyer, postcard, etc.)

-

-

-

-

-

-

1

Newspaper, yellow pages or home book ad

-

1

1

-

-

-

-

10

10

11

10

11

10

11

Mobile or tablet application

Other Sources: National Association of Realtors I Keller Williams Vision 2019

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

PRICING

DOUG PUETZ | 805.795.4455

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TH E R IG H T PR IC E FO R AT T R AC TIN G BUY E R S Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Percentage of Buyers Who Will Look at Property

Asking Price

15% Above

10% Above

10 % 30% 60%

Market Value 75%

10% Below 15% Below

DOUG PUETZ | 805.795.4455

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90%

PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.

It is very important to price your property at a competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOUR NEIGHBOR SAYS

WHAT ANOTHER AGENT SAYS

WHAT YOU NEED

WHAT YOU WANT

COST TO REBUILD TODAY

DOUG PUETZ | 805.795.4455

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B U Y E R ’S M A RKET If sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home values often fall faster than their price reductions.

Priced Above The Market

Price Seller Wants Price Correction

Average Home Price

$

Price Correction They Never Get It Homes Values are Falling Time on Market

DOUG PUETZ | 805.795.4455

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TH E R I G H T P R I CE IS I M PO R TA N T • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity.

• Many homes that start high end up selling below market value.

Activity Level

• A property generates the most interest when it first hits the market.

When Most Offers Are Received 1

2

3

4

5

6

7

8

9 10 11 12 13

Weeks On The Market

DOUG PUETZ | 805.795.4455

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I F YO U W A N T T O C OM P E T E BE COMPETITIVE Time On The Market Works Against You • The buying market has a short attention span.

Price

Market Value

• Pricing your home right from the beginning is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

Time on Market DOUG PUETZ | 805.795.4455

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I AM COMMITTED TO YO U R S U C C ESS "Commitment is what transforms a promise into reality."

-Abraham Lincoln

DOUG PUETZ | 805.795.4455

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DOUG PUETZ

NOTES

DOUG PUETZ | 805.795.4455

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DOUG PUETZ

NOTES

DOUG PUETZ | 805.795.4455

DougPuetz@me.com | www.DougPuetz.com | B r o k e r D R E # 0 0 9 9 5 3 7 8

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