Brielle Liv | 2021 Luxury Listing Presentation

LISTINGMARKETING C O N S U L T A T I O N

Beverly Hills | Calabasas | Encino | Studio City | Westside 10960 Wilshire Blvd. Suite 100 | Los Angeles, CA 90024 Each office is independently owned and operated.

A BOU T ME

BRIELLE LIV FOUNDER & PRESIDENT | DRE #01987008 Brielle Liv, is a top producing real estate professional and Luxury Home Specialist at Keller Williams Westside. She is recognized as one of the world’s top Realtors. She holds 4 licenses in the field covering New York, Florida, Israel, and California. She specializes in Brentwood as her prime focus area. If you are looking to buy a house in Brentwood there is no other realtor that can negotiate a deal better than her. If you are looking to sell your estate Brielle is the realtor to call.

She, always answers her phone and is always there for her clients and is more passionate about selling Brentwood real estate than any other.

Using her expertise, she provides a well-thought-out plan for each client and finds properties off market to achieve her client’s needs. If you haven’t meet Brielle you probably will, she is very active in the Brentwood community. Brielle says she can always get your needs met thanks to her MA degree in Communications. She is known for her integrity, honesty, and knowledge. Brielle is committed to providing the highest level of service to all her clients. She is the superior choice for selling your property especially in Brentwood and Westside.

SPECIALITIES • State-of-the-art Marketing Techniques • Resale Homes • Real Estate Financing • Custom Home Sales • Excellent Negotiating Skills

@briellelivlux 424.527.7177 | THELIVLUXGROUP@GMAIL.COM | THELIVLUXGROUP.COM

E DU C AT I O N

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16 LIVING BRENTWOOD

BUSINESS PROFILE

APRIL 2020

Savvy in the luxury market

Brielle Kerendian uses technology and hard work to match clients to their dream home

BY ALINA GONZAQUE PHOTOS COURTESY OF BRIELLE KERENDIAN

B

rielle Cohen Kerendian’s bright and beaming disposition sets the tone for each of her appointments. As a Realtor operating out of Brentwood, she’s found most robust negotiations are best undertaken with a smile, and success with boots on the ground. Unafraid of hard work and the waves of technology that are reshaping the industry, Brielle is confident in her ability to facilitate the most profitable deal for each client.

“What I do best,” she asserts, “is get my clients the highest possible price for the home they’re selling, and match clients with the property they want to live in, according to the requirements they specify.” Those aims, Brielle says, require hard work, dedication — and savvy use of technology. Some of these include social media and advertising on Hulu and YouTube. “I go above and beyond implementing

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17 LIVING BRENTWOOD 17

APRIL 2020 innovative practices for my clients in order for them to get the best deal,” she says.

According to Brielle, smart use of technology is essential to fearless and informed negotiations and successful deals. She increases her clients’ visibility on social media platforms, and understands the importance of accessing real estate information quickly and remotely using various apps and websites. “Realtors who don’t cultivate an online presence will find themselves coming up short as far as serving their clients,” she warns.

Brielle holds real estate licenses in New York, Florida, California and Israel. She worked with celebrity clientele before moving to her own office at Pinnacle Estate Properties — a particularly fitting agency for Brielle’s skill in international sales. The alliance between Pinnacle and Leading Real Estate Companies of the World, and their international partner Luxury Portfolio International, has resulted in one of the largest interactive and connected networks for luxury residential properties internationally. This affords Brielle a global footprint. Her listings can be shared with over 55 countries, a level of service to clients buying and selling in a market with which she feels very comfortable.

“I started out in commercial real estate, and moved to residential real estate in the luxury market,” Brielle explains. “I love the luxury market; I feel at home here.” She enjoys the creative challenge of marketing homes using both conventional and technological methods. “Luxury real estate is my niche!” she says. “I walk door-to-door. I care about each and every client and satisfying their needs. I’m driven and tenacious, and I enjoy coming up with new ideas — specifi-

cally for the benefit of my clients.”

Tirelessly walking the neighborhood has meant Brielle has built a large network of potential buyers and sellers. But she also has an eye for interesting neighbors. In fact, Harriet Zeitlin and Clinton Bopp were featured in Living Brentwood last year after Brielle made introductions. “I know everyone!” she says with a laugh.

Each client is important to her, Brielle says. No one is “just a listing,” or simply gets passed off to a team member. “When you’re working with me, you’re working with someone with a lot of energy,” she says. “I answer every single phone call. I keep my clients up-to-date through every step of the process. I work with clients like I would with family — I only want to get the best deal for them.”

Brielle describes herself as a family-oriented person with a free spirit. She’s instilled her sense of hard work in her son and daughter, now just entering young adulthood. One is studying to be an accountant, the other is pursuing public service in Israel. Her husband, Shimon Kerendian, is a financial director in Santa Monica. “No one knows what the future holds,” she remarks, “which is why I work so hard.”

Working in the luxury real estate market presents its own specific challenges, for which Brielle asserts she continues to be prepared by refining her practices, relying on her 20 years’ experience, and keeping current with technological tools.

“Brentwood is my farm,” she says. “This is where I work. There are so many aspects about it to love — the stores, the homes, the history, and the people.”

Having committed and invested her talents in Brentwood, Brielle says she won’t settle, and will give her all for each client, providing informative service and operating with honesty and integrity. Holding the personal motto, “Do unto others,” she promises with a smile, “They will always get the whiteglove treatment with me.”

Brielle Liv

468 S. Bundy Dr. 6 Bd, 5 bath $5,750,000

2552 S. Bundy Dr. 4 Bd, 3 bath $1,636,000

Interested in buying or selling? Call me.

O: 424.527.7177 @brentwood.realtor BuyInBrentwood.com info@houseofbrielle.com 9454 Wilshire Blvd, 4th floor Beverly Hills CA 90212 DRE#01987008

424.527.7177

11670 W. Sunset Apt. 302 1 Bd, 1 bath $626,000

512 Montana Ave. 2 Bd, 3 bath $1,600,000

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THE MOST

AMAZING TES T IMON I ALS CLIENT TESTIMONIALS “I’d like to extend my sincerest appreciation for your exquisite expertise, assistance, and advice. You’re the best realtor in Los Angeles. Your superior Professionalism is evident by how you continued to help me in my home search.

Your prompt follow through and your attention to detail helped me land a great deal in a competitive market.”

- Ortal Madmoni "From the moment I met Brielle I knew that I found someone that is professional and sharp! I know it’s not easy to find a realtor that cares so I’m very happy I was able to work with her. I found the house I was looking for with her help within 3 months. It was all an easy, stress free process and Brielle was there for me every step of the way, and I’m so happy for that. I definitely recommend her to anyone looking to buy or sell their home, you won’t find anyone better! Thank you for everything Brielle!"

- Benny Jahanbani “Our family was looking for a house last year it took us many home many tears but we found Brielle Cohen she has helped us to look for that home for my family she went out of her way to make sure we buy a home that fit our life style. I recommend her with any type of purchase. We are so happy with our home and happy to have her for our agent. Thank you, Brielle Cohen, for helping my family.”

- Maria Maniukian

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MEE T T H E TE A M

GABRIELLA MILLA CHIEF EXECUTIVE OF SAN FERNANDO VALLEY | DRE #02001679

Gabriela is a top producing real estate professional and Luxury home specialist at Keller Williams Calabasas. She specializes in Encino as her prime focus and surrounding areas including Brentwood , Beverly Hills, Sherman Oaks and Westlake Village.

Ms.Milla has 5 years of combined experience in asset management, financing and real estate sales.

Gabriela has been a licensed realtor specialized in providing ultimate service in residential and commercial property. She received her RE license and continued to enhance her skill set at The Urban Land Institute bringing a tremendous amount of knowledge to the RE financing field.

She is known to be committed and always going beyond the sale with her personable and professional character. Her strong communication and leadership skills have forged a great deal of success in exceeding expectations for both buyer and seller. She has a strong entrepreneurial drive and genuine compassion for her clients.

With her combined integrity and trust she will surely succeed in helping you find the home you desire and successfully achieving the sell of your house.

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MEE T T H E TE A M

NATHAN DERRY LUXURY REPRESENTATIVE | DRE #02140158 Nathan is a residential real estate expert and part of the Liv Lux Group that consistently closes million-dollar deals on the Westside and greater Los Angeles area.

Nathan began his real estate career in property management in 2004 and ascended his way through the ranks where he would eventually gain the title of Regional Supervisor.

With all of his combined experience and expertise, Nathan has mastered the art of negotiation, organization, and marketing while serving his clients professionally and proficiently, from the beginning of the sale to beyond the close. Nathan has you covered.

Nathan prides himself on being there for his clients. He treasures the relationships he has created made by helping clients with their comprehensive real estate needs. He has managed several successful transactions by creating an environment where proper expectations are set, and individual needs and wants are obtained. Nathan asserts that “happy clients are the best form of advertisement” and he continues to receive repeat business and referrals from his past clients. He believes consistency, reliability, and accountability are key in maintaining successful transactions and relationships.

When Nathan’s not working, you will likely find him enjoying his leisure time with his Frenchie named Olive or at a Los Angeles Football Club match, where he is a member of LAFC Pride Republic, the official LGBTQ+ supporter group who advocate for access, equality and justice in sport. Nathan is also an active member of Cheer Los Angeles, a 501c3 federally recognized non-profit organization that raises funds and awareness for HIV/AIDS charities. He has also been involved with Big Brothers and Big Sisters of America. Nathan continues to demonstrate his exceptional commitment to giving back to the community.

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MEE T T H E TE A M

NAZANIN SANEI DIRECTOR OF OPERATIONS WESTSIDE | DRE #02066981

Nazanin Sanei is a dream catcher. She helps new friends catch their dreams of buying and selling a wonderful home.

Most important to her is providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business.

Clients appreciate her flexibility, low pressure sales, patience, ability to listen and hear what a client wants, negotiation and analytic skills, and her ability to accurately price and market a home.

Nazanin applies the same strategic planning and devotion to every transaction that she handles, keeping her clients in the loop in terms of the entire process so that they can be certain that their interests are being represented with the utmost integrity. Her unwavering fascination with real estate has blossomed into a successful career and lifelong passion.

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MARKETING STRATEGY 1. Custom website design

a. www.kwwestside.com has over 9M visits and 12M property views

b. Property description c. Photos, Drone Video, Virtual Tour, Renderings, Floor Plans d. Ability to share property on Social Media e. Request private tours

f. Includes statistics on views, and where traffic is coming from

2. KW Westside PR to release global story in the Wall Street Journal

a. Print & Digital

b. LA, London, NY, Middle East, Asia

3. Host private event at the estate

a. Exclusive KW Westside / Knight Frank speaker for top brokers

i. Includes catering, beverages, valet, music

b. RSVP only evites for event

i. Invites will be sent Friday, Monday, and Thursday before event

4. Property will be listed on MLS

a. Automatically populates on Zillow, Redfin, NY Times Real Estate, Estately, Trulia and 1,000+ different websites b. Tuesday Broker Open Houses, Sunday Public Open Houses

c. Prospective Buyer Follow-Up

5. Property will be listed internationally on Knight Frank

a. 60 countries, 21,500+ people, and database of 700+ billionaires

b. Includes PR push, and feature on the site

a. Promotion to Top 10% of agents in Los Angeles

6. Top Agent Network Post 7. KW Westside post

a. Promotion to over 260,000 KW Westside Agents Globally

8. Eblast

a. Promotion to Brielle’s spheres of influence 20,000+

b. Promotion to all Westside brokers and agents

9. Social Media Marketing (Instagram, Facebook, LinkedIn, Twitter)

a. Featured on KW Westside Social Media

i. Over 210K followers

b. Shared socially to Brielle’s spheres of influence

c. Facebook paid advertisements

10. Additional Traditional Advertising

a. MLS Caravan Magazine Ads

b. LA Times Hot Property Ads

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RECEN T AC T I V I TY T H E

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L I V

L U X

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G R O U P

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F E ATU RED SALES

Beverly Hills, CA

Hidden Hills, CA

Sale Price: $14,200,000

Sale Price: $9,175,000

Malibu, CA

Calabasas, CA

Sale Price: $8,650,000

Sale Price: $8,050,000

Pacific Palisades, CA

Los Angeles, CA

Sale Price: $7,771,000

Sale Price: $7,650,000

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F E ATU RED SALES

Westlake Village, CA

Pacific Palisades, CA

Sale Price: $7,100,000

Sale Price: $6,999,950

Beverly Hills, CA

Pacific Palisades, CA

Sale Price: $6,600,000

Sale Price: $6,450,000

Encino, CA

Los Angeles, CA

Sale Price: $5,400,000

Sale Price: $5,375,000

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KW CONCIERGE SE R V I CE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.

100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value.

Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More…

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AF TE R

B E FO R E

83%

of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Foward Living KW Concierge Service.

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A R TFU L STAG ING

Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.

Optional Services*

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H I G H - I M PAC T PH O TO G RA PH Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.

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P R I N T M E DIA

Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.

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P R INT MA R K E TING We work with an in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.

# B E D R O O M S l # B AT H R O O M S l

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± 0,000

LOT

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Offered at $000,000

BRIELLE LEV

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CONTACT US FOR DETAILS AGENT NAME REALTOR ® | DRE# 00000000

23975 Park Sorrento, Suite 110 Calabasas, CA 91302

000.000.0000

Agentname@kw.com Agent.kw.com Agent.kw.com

AGENT NAME REALTOR ® | DRE# 00000000

000.000.0000

Agentname@kw.com Agent.kw.com Agent.kw.com

Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

REALTOR® | DRE #01987008

424.527.7177 thelivluxgroup@gmail.com thelivluxgroup.com

JUST LISTED

12345 ANYWHERE AVENUE

S U N - S P L A S H E D B E V E R LY H I L L S C O N T E M P R O A R Y

Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

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12345 ANYWHERE DR. B E V E R LY H I L L S # B E D S | # B AT H S 0,000 SF | 0,000 SF LOT

O F F E R E D AT

$0,000,000

T E C H N OLOGY DRI V E N M A RK E TI NG

DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties.

• Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.

Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.

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3D

MAT T ER P O R T We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.

• 95% More Likely To Call • 300% More Engaged Optional Services*

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• 100,000,000+ Matterport Visits

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INT ERN ET MA R KETI N G

EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.

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MA XI M UM WE B S ITE E XPOSUR E THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global & Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible.

We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients.

750+ 60 SITES

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COUNTRIES

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60M

POTENTIAL BUYERS

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16

LANGUAGE TRANSLATIONS

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KW.COM

The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version.

• K eller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.

• L istings have increased open house visibility via a real-time open house search.

• Our web network boasts over 2.6 million unique visitors a month.

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SO CIAL MED I A

Reach the Influential Find “Hidden Buyers” Create Excitement Invite to Open Houses

BEVERLY HILLS

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I N D IV IDU A L P RO P E R T Y W EB S IT E

www.123address.com

Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address.

For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.

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MARKETING T I ME LI N E 1

2

KW CONCIERGE

IMAGERY

• Staging • Landscaping • Curb Appeal • Declutter Assessment • Painting and more...

FLOOR PLAN

• Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour

4

• Comprehensive Floor Plan • Virtual Walkthrough • Matterport 3D • 360° Tour

5

LISTING LAUNCH

6

SIGNAGE

• MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages

7

EMAIL CAMPAIGN

• For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras

• Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area

8

PRINT CAMPAIGN

9

DIGITAL CAMPAIGN

• Flyers • Postcards • Brochures • Advertising Package

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3

EVENTS

• Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration

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• Broker Open • Broker Tour • Open House • Special Events

THELIVLUXGROUP.COM

KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP

Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale.

The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2020 alone.

We Provide Access To:

Bakersfield Calabasas

• Shared Resources • Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices

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Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada Cerritos Newport Beach Long Beach Coastal

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#1

KELLE R W IL L IAM S

Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2020, the company’s 182,933 U.S. agents closed 1.1+ million units while generating more than $351 billion in sales volume.

• Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Markets), including international presence in five continents • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras.

• Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.

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INT ERNAT IONA L REACH *Data as of January 2021

Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world.

We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

5 CONTINENTS

50 REGIONS

230+ MARKET CENTER LOCATIONS

10,000+ LUXURY SPECIALISTS

(outside the USA and Canada)

(outside the USA and Canada)

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KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer.

When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals.

That's our commitment to you.

o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States

KW COMMERCIAL AFFILIATION

2020 KELLER WILLIAMS YE A R IN R E V I E W

FEBRUARY Keller Williams earned the title of Most Innovative Real Estate Company by Fast Company.

JULY Forbes named Keller Williams (No. 8 out of 300 ranked) one of the “Best Employers for Women.”

APRIL The Swanepoel Mega 1000 named Keller Williams the top residential real estate franchisor in the U.S.

SEPTEMBER Forbes named Keller Williams (No. 173 of 250 ranked) one of the “Best Employers for New Graduates.”

Keller Williams was ranked one of America’s Best Large Employers by Forbes.

MAY Keller Williams associates gave back to communities across the world via its 11th annual RED Day event.

Keller Williams was named #1 Company for Work-Life Balance by Indeed.

NOVEMBER Indeed recognized Keller Williams as a Top Franchise for Veterans and Innovation.

DECEMBER Glassdoor featured Keller Williams (No. 29 of 100 ranked) on the Best Places to Work 2020 list.

JUNE REAL Trends’ “The Thousand” featured 86 Keller Williams’ agent teams in its Top 250 ranking of real estate teams by transaction sides, representing 34.3% of the total ranking.

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We have reached remarkable milestones, garnered awards and recognition and advanced our initiatives.

The journey does not stop here!

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I N FO RM ATI ON S O U RCES B U Y E R S U SE ONLINE WEBSITE

2015

2016

2017

2018

2019

Real Estate Agent

88%

89%

95%

95%

93%

Mobile or Desktop

87

87

92

89

86

Open House

48

54

72

74

73

Yard Sign

44

48

50

52

53

Online Video Site

48

51

49

48

46

Home Builder

26

29

36

39

37

Print Newspaper Advertisement

18

20

14

19

18

Home Book or Magazine

21

20

16

15

13

Billboard

14

13

12

12

10

Relocation Company

4

6

4

5

5

Television

4

3

3

2

3

*Sources: National Association of Realtors, Keller Williams Vision 2020

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VALUA BL E W EB S ITE F EATU R E S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:

Property Photos

87% 85%

Detailed Property Info 52%

Floor Plans

46%

Virtual Tours 42%

Real Estate Agent Contact Info

41%

About Recently Sold Properties Neighborhood Info

39% 37%

Interactive Maps

36%

Pending Sales/Contract Statuses 25%

Videos About Upcoming Open Houses Real Estate News or Articles

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8% 0%

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*Sources: National Association of Realtors, Keller Williams Vision 2020

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W H AT B U Y E R S W A N T F RO M T H E I R AG E N T S 52%

Help finding the right home to purchase

14%

Help undertanding the sales terms

11%

Help negotiating the best possible price

7%

Obtaining pricing of comparable homes

6%

Help with completing paperwork

5%

Determining what the buyer can afford

3%

Finding and arranging finance options

1%

Educating buyers about the neighborhood

1%

Finding qualified renters for the buyer's property

3%

1%

1%

5% 6%

7%

52%

11%

14%

*Sources: National Association of Realtors, Keller Williams Vision 2020

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H OW BUYERS FO UND T HEIR AGENT Maintaining relationships with clients will help agents in generating more business through referrals.

2013

2014

2015

2016

2017

2018

2019

Referred by (or is) a friend, neighbor or relative

10

12

12

12

11

12

12

Used agent previously to buy or sell a home

11

9

9

10

9

9

6

Website

11

9

10

10

9

9

6

Visited an open house and met agent

6

6

5

5

6

6

5

Referred by another real estate agent or broker

-

4

5

5

5

4

5

Saw contact information on for sale/open house sign

6

6

5

5

4

5

4

Personal contact by agent (telephone, email, etc.)

N/A

N/A

N/A

4

3

4

3

Referred through employer or relocation company

4

4

4

4

3

4

3

Walked into or called office and agent was on duty

3

3

2

4

2

2

1

N/A

N/A

N/A

1

1

1

1

Direct Mail (newsletter, flyer, postcard, etc.)

-

-

-

-

-

-

1

Newspaper, yellow pages or home book ad

-

1

1

-

-

-

-

10

10

11

10

11

10

11

Mobile or tablet application

Other *Sources: National Association of Realtors, Keller Williams Vision 2020

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PRICING

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TH E R IG H T PR IC E FO R AT T R AC TIN G BUY E R S Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Percentage of Buyers Who Will Look at Property

Asking Price

15% Above

10 %

10% Above

30% 60%

Market Value 75%

10% Below

90%

15% Below

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PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.

It is very important to price your property at a competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOUR NEIGHBOR SAYS

WHAT ANOTHER AGENT SAYS

WHAT YOU NEED

WHAT YOU WANT

COST TO REBUILD TODAY

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B U Y E R ’S M A RKET If sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home values often fall faster than their price reductions.

Priced Above The Market

$

Price Seller Wants

Average Home Price

Price Correction

Price Correction They Never Get It Homes Values are Falling Time on Market

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TH E R I G H T P R I CE IS I M PO R TA N T • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity.

• Many homes that start high end up selling below market value.

Activity Level

• A property generates the most interest when it first hits the market.

When Most Offers Are Received 1

2

3

4

5

6

7

8

9 10 11 12 13

Weeks On The Market

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I F YO U W A N T T O C OM P E T E BE COMPETITIVE Time On The Market Works Against You • The buying market has a short attention span.

• Pricing your home right from the beginning is key.

Market Value Price

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

Time on Market 424.527.7177

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I AM COMMITTED TO YO U R S U C C ESS "Commitment is what transforms a promise into reality."

-Abraham Lincoln

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NOTES

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NOTES

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NOTES

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NOTES

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