Listing Presentation Sample

os ld

YOUR HOME SELLER GUIDE

FROM JUST LISTED TO

AGENT NAME, REALTOR®

YOUR HOME MATTERS

I believe in going above and beyond to provide top tier service & and exceptional client experience.

Lorem

ipsum

dolor

sit

amet,

consectetur

adipiscing elit. Sed sodales mi quis lorem consectetur consectetur. Donec placerat tellus non erat posuere porttitor. Vivamus sodales velit id tortor egestas, a condimentum mauris sagittis.

Sed gravida libero imperdiet rhoncus suscipit.

Integer in vulputate ex, feugiat viverra nibh.

Etiam eget urna a elit feugiat venenatis. Integer venenatis sem at ligula molestie molestie.

Aliquam porta luctus sapien, sollicitudin feugiat leo sagittis id.

Bentley McKay REALTOR®

408.123.4567 Realtor® 01234567 agent@kw.com 19900 Stevens Creek Blvd Ste 100

Meet Our Team WE CAN'T WAIT TO WORK WITH YOU

Agent Name REALTOR®

Agent Name

Rachel is our fearless leader. She has been voted

Kimber is our Transaction Coordinator. She is

the top REALTOR® in Austin for 5 consecutive

known for her organization and systems. Our

years, has helped over 700 families, and still

clients often refer to her as the Marie Kondo of

manages to treat each and every client like family,

Real Estate. She is here to help walk you

which you will soon discover.

through the process of contract to closing.

TRANSACTION COORDINATOR

S CLIE IAL

ALS CLIEN NI

ESTIMON TT

TESTIMO NT

Client Testimonials MEET SOME OF OUR HAPPY CLIENTS

Bentley embraced the challenge of buying and selling and exceeded our expectations."

"We were so impressed with Bentley and her team's knowledge of the market."

Lorem ipsum dolor sit amet, consectetur adipiscing

Lorem ipsum dolor sit amet, consectetur adipiscing

elit.

elit.

Curabitur

imperdiet

nunc

eget

vestibulum

Curabitur

imperdiet

nunc

eget

vestibulum

tincidunt. Donec interdum lacinia elit, id tristique diam

tincidunt. Donec interdum lacinia elit, id tristique diam

aliquet a. In accumsan ac risus vel euismod. In

aliquet a. In accumsan ac risus vel euismod. In

convallis, massa at fermentum lacinia, sem massa

convallis, massa at fermentum lacinia, sem massa

viverra felis, non eleifend est ante vitae nisl.

viverra felis, non eleifend est ante vitae nisl.

BECCA AND CHANDLER LEWIS

LAURA AND COLIN WATTS

FINDING YOUR HOME

Our Proven Home Selling Timeline THE SELLER ROADMAP OVERVIEW

1

2

3

Interview

Pricing

Staging

Find the right Real Estate Agent for you

Review comparable homes and establish a price for your home

Prepare your home to make it's debut on the market

6

5

4

Marketing

MLS

Photographs

We will use a strategic marketing plan to ensure maximum exposure

Your home will go live on the MLS and will be viewable to potential buyers

We will have your home professionally photographed for the MLS

7

8

9

Offer

Under Contract

Negotiations

After accepting an offer, your home will officially be under contract

We will negotiate any repair requests made by the buyer

We will review all offers and help you understand all the terms of the contract

10 Closing Hooray! Time to hand over your keys and celebrate selling your home

KEEPING IT SIMPLE

Our Proven Home Selling Timeline OUR SIGNATURE PROCESS

STEP ONE 1

2

STEP THREE

Listing Consultation

3

Our Marketing Plan

After viewing your home, I will suggest

Your home will now be live on the MLS and

recommended improvements, and present

viewable to potential buyers. We will use a

you with a Comparative Market Analysis.

strategic marketing plan to ensure maximum

Together we will determine the best listing

exposure. We will run social media ads, hold

price, whether staging could benefit the

an open house, contact potential buyers, and

home and when your home will go active on

commence

the market.

specific to you.

STEP TWO

STEP FOUR

Professional Photography

4

our

unique

marketing

plan

Showings

After your home is prepared and staged, we

It’s important that you allow showings at

will

professionally

your property, whether it be virtual or in-

photographed by the top local real estate

person. It’s particularly beneficial to leave

photographer. These photos will be used for

showings to an agent as we are trained in

the MLS listing, which means high-quality

how to best show your home to potential

photos are a must.

buyers.

have

your

home

STEP FIVE 5

6

Receive an Offer

STEP SEVEN 7

Appraisal

You will be notified when an offer is

The mortgage lender will typically order an

received. We will review all offers together

appraisal to determine the value of your

and I will help you understand all the terms

home. I will educate you on your rights as a

of the contract to decide if you would like to

seller and will offer you alternative routes to

accept, reject or counter the offer.

take if the appraisal should go wrong.

STEP SIX

STEP EIGHT

Inspections

8

The Closing

The buyer will schedule any inspections

You will need to fulfill any closing obligations

during the time period negotiated in the

including: fixing agreed upon home repairs,

contract. We will negotiate any repairs

submit disclosures, review closing costs. and

requested. Keep in mind, if the contract is

move out. After you sign the documents., it's

contingent, the buyers are entitled to walk

time to celebrate because the home sale is

away from the offer if any big issues arise.

complete.

About Your Home HELP ME UNDERSTAND YOUR HOME What drew you to this home when you bought it?

What is your favorite feature of your home?

What do you like most about your neighborhood?

What are some nearby attractions and amenities?

What don't you like about your home?

HELPING YOU NAVIGATE THIS SEASON

About Your Situation UNDERSTANDING YOUR GOALS

01

02

03

Your Why

Your Plan

Obstacles

Why are you moving? What

What will you do if your

Do you anticipate any major

is the deadline for needing to

home doesn’t sell in the

challenges or issues with

move by?

expected timeframe?

selling your home?

As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can accomplish your goals.

Staging & Photography SHOWING YOUR HOME IN IT’S BEST LIGHT

Professional Photography Essential for creating a strong first impression.

Showcases your home in its best light, attracting a larger pool of potential buyers.

Accelerates the selling process and may result in higher selling prices.

Professional Staging Transforms your home into an inviting and functional space.

Helps buyers visualize themselves living in the space.

Highlights key features and minimizes flaws, turning them into selling points.

The Combined Impact Creates a compelling narrative for your property.

Enhances marketability, increasing the chances of a successful and lucrative sale.

Forms a powerful synergy, ensuring your home stands out in a competitive real estate market.

Leaves a lasting impression on prospective buyers.

Friend, Relative or Neighbor 6.1% Yard Sign / Open House Signs 4%

Internet 51.5%

Real Estate Agent 28.3%

FINDING YOUR BUYER

Digital Marketing THAT DRIVES RESULTS In today's real estate landscape, making a lasting impression online is paramount, considering that a majority of potential buyers form their initial perceptions of a home through online platforms. Given the vast array of options available, capturing the attention of potential buyers is crucial.

With over 95% of prospective buyers incorporating online searches into their home-buying journey, it is imperative to excel in the digital realm. Leveraging my award-winning suite of technology-driven marketing tools, coupled with my deep market knowledge, I am committed to orchestrating optimized search, social media, and email campaigns that will showcase your listing in the best possible light online. My objective is to implement cutting-edge digital marketing strategies, ensuring that your property is not only discovered but prompts the right buyers to take decisive action.

National Association of REALTORS® Profle of Home Buyers and Sellers 2021

FROM JUST LISTED TO SOLD

Our Proven Marketing Plan OUR SIGNATURE STRATEGY

Create a professional

Informative &

Expose to my associates

listing flyer & in-home

engaging MLS listing

at bimonthly business

marketing book

description

meeting

Strategic & targeted

Hold Open House 1-2

Promote at a Realtor

post card campaign

weeks after placing

Open House

property on the market

Luncheon

Use high resolution,

Target one-to-one social

Door-knock the

professional quality

media advertising

neighborhood & pass

photography

out listing flyer

We will work together to establish a winning marketing plan for your home. I approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property.

OUR STRATEGY

Strategic Pricing PRICING YOUR HOME TO SELL

As the seller, it’s easy to let emotions influence what you believe your home is worth. Pricing your home too low can cost you money while pricing too high can cost you buyers.

As your REALTOR®, you can trust my pricing strategy to be unbiased, and with my skill set, I can list your home at an accurate price, which will benefit you in the long run. I will also determine the best strategy for you with genuine and practical intentions. Your home will warrant its own particular pricing strategy based on several factors.

THE TOP THREE

Pricing Factors To Consider 01.

The Market Your local area’s current housing market conditions will play a large factor in helping determine the best price for your home to be listed at.

02.

The Competition We will look to see what other homes are on the market to determine how your listing will compare to other listings in your area.

03.

Your Timeline We will determine your urgency and flexibility for selling your home to set the best listing price for your home to meet your goals.

SELLING YOUR HOME

Our Top Priority PRICING IS CRUCIAL We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.

Our goal is to price your

home

correctly the first time.

PRICING YOUR HOME

Similar Homes COMPARABLE HOMES NEARBY

123 Main Street Sold at $575,000 4 Bedrooms

List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22

3 Bathrooms

DOM: 2

3,000 Sq Ft

Subdivision: Barton Creek

2 acres

Year Built: 2017 Parking: Attached 3

123 Main Street Sold at $575,000 4 Bedrooms

List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22

3 Bathrooms

DOM: 2

3,000 Sq Ft

Subdivision: Barton Creek

2 acres

Year Built: 2017 Parking: Attached 3

123 Main Street Sold at $575,000 4 Bedrooms

List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22

3 Bathrooms

DOM: 2

3,000 Sq Ft

Subdivision: Barton Creek

2 acres

Year Built: 2017 Parking: Attached 3

PRICING YOUR HOME

Recently Sold Homes COMPARABLE HOMES NEARBY

123 Main Street Sold at $575,000 4 Bedrooms

List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22

3 Bathrooms

DOM: 2

3,000 Sq Ft

Subdivision: Barton Creek

2 acres

Year Built: 2017 Parking: Attached 3

123 Main Street Sold at $575,000 4 Bedrooms

List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22

3 Bathrooms

DOM: 2

3,000 Sq Ft

Subdivision: Barton Creek

2 acres

Year Built: 2017 Parking: Attached 3

123 Main Street Sold at $575,000 4 Bedrooms

List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22

3 Bathrooms

DOM: 2

3,000 Sq Ft

Subdivision: Barton Creek

2 acres

Year Built: 2017 Parking: Attached 3

SELLING YOUR HOME

Photo Prep Checklist PREPARING FOR PROFESSIONAL PHOTOS

Clean the entire house Create a list for the photographer of areas of your home your want them to capture (and any areas you do not) Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs Shutters and blinds should all be set to matching angles Clean all glass mirrors Declutter all counter spaces in kitchen and bathrooms Turn off all ceiling fans Remove your furry friends from the areas being photographed Store away pet supplies, food bowls, toys, etc.

Cut the lawn and make sure your patio furniture is arranged Sweep the porch and exterior area

YOUR PERSONAL PREFERENCES

Important Info Preferred day for photographs:

Open house Best Day/Time:

Is a showing appointment required? If yes, perferred notice?

Do buyers need to take their shoes off?

Will pets be in the house during showings?

Do you have a security system that will be on during showings?

Additional Notes

BENTLEY MCKAY | REALTOR® | YOUR BROKERAGE NAME

YOUR HOME MATTERS

Thank you for choosing me to help you in the task of selling your home.

I look forward to working with you to help you achieve all of your real estate goals.

Agent Name REALTOR®

408.123.4567 Realtor® 01234567 agent@kw.com 19900 Stevens Creek Blvd Ste 100

LOGO