BRICOLAGE Launch Edition

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From our Editor-in-Chief

When I started my first job in the fall of 2012, I hated fashion. I was working at Younkers, the now-defunct Iowa department store chain infamous for its coupons. If you had told me then that within 10 years, I’d be the founding editor-in-chief of a fashion magazine, I’d have laughed out loud. Over time, a passion for apparel merchandising grew within me. I learned quickly that fashion had meaning beyond simple trends, fashion was more than just skin deep. From this simple beginning I grew my career, eventually making the switch to another department store and to work on my degree at Kirkwood.

My hope is that Bricolage grows to become a great incubator for fashion business in eastern Iowa and that our core values concerning sustainability can continue to be a positive force for our community. Please enjoy reading this new publication. If you’d like to become involved in the development of the current edition of Bricolage Magazine, our doors are open to all Kirkwood students, faculty, and local businesses.

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From our Faculty Advisor

Bricolage is an avenue for students to explore their creativity. I started Bricolage with the intention of providing students with diverse opportunities beyond the classroom.

These hands-on experiences serve as preparation for internships, careers, or transfer to a four-year institution to continue education. This magazine permits students to learn new skills and strengthen the ones they already possess, building their resumes and portfolios.

Bricolage teaches students to work both individually and collaboratively toward building a digital magazine. Students are able to explore areas of interest such as hair-styling and makeup, modeling, fashion styling, photography, journalism, graphic design, and much more. Students also work with the local community by partnering with retailers and designers to borrow merchandise for photoshoots and take on-sight photographs.

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Credits

Our magazine was printed through Blurb. Blurb is a self-publishing and marketing platform that helped print the few phyiscal copies we offered for this launch edition. Be sure to check them out for your own projects, too!

Any photos with an artist credit were outsourced from Unsplash. If you’re interested in their work, please be sure to check them out.

+ Some beauty products were loaned to us by the Adeva Salon in Coralville. If you’re interested in their work, please be sure to check them out.

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∙ FACULTY ADVISOR & EDITOR: April Elisha Stanley ∙ ∙ EDITOR-IN-CHIEF: Matthew von Schenkel ∙ CO EDITOR-IN-CHIEF: Morgane Jambor ∙ ∙ FASHION STYLISTS: Naftari Nkuriyumwami, Abigail Costache, Liana Jacy Gabaldon, Jamie Fenske, Rhaina Batt ∙ ∙ HAIR & MAKEUP: Olivia Pacha, Jamie Fenske, Sydney Walz ∙ ∙ PHOTOGRAPHERS: Matthew von Schenkel, Chloe Pacha ∙ ∙ MODEL COORDINATOR: Olivia Pacha ∙ MODELS: Allison Cherro, Alyssa Fletcher, Andrea Cao, Audrey Gillitzer, Caroline Clancy, Chris McMicheal, Jackie McMichael, Jacob Smith, Jamie Fenske, Jayla Rediger, Jocelyn Klein, Kyle Wessles, Logan Rubner, Lucas Oglesby, Madelyn Beik, Molly Hernandez, Sam Pape, Sarah Soliday, Troy Koshal, Tyler Wright ∙

The Bricolage Magazine is produced by Apparel Merchandising & Design students, currently enrolled at Kirkwood Community College. If you’re currently enrolled in Kirkwood and would like to help with the publication of this magainze, please inquire below.

Elisha Stanley at elisha.stanley@kirkwood.edu or 319.398.5595 Have a smartphone?

Use your camera app to scan the QR Code!

Join us on Facebook! @KirkwoodFM Follow us on Instagram! @bricolagemag

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B R I C O L A G E bri·​co·​lage | (n) in French, a construction made of whatever materials are at hand; something created from a variety of available things.

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Table of Contents Letter from Editor-In-Chief page How to join Bricolage page definition of Bricolage page table of contents page menswear page tips for college survival page

Article by Elisha Stanley

2 3 6 7 8 14

elevated apparel page 16 mindful shopping page 28

Article by Elisha Stanley natural fibers page 32 Found & formed page 42 When I was in Rome... page 50

Article by Shiloh Ohlhauser

a1 Apparel page 52 Beauty Page 60 escargot or escarg-no! page 62

Article by Morgane Jambor

The Pretty Lane page 66

Article by Matthew von Schenkel

Interested in Apparel Merchandising?

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COLLISION Opening up the studio means giving students an opportunity to experiment with fashion styling in one of the most personal ways. It’s one thing to pick and choose outfits to dress a mannequin but choosing outfits to fit a human being is a whole new ball game.

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For this photoshoot, our editor-in-chief Matthew von Schenkel collaborated with Naphtali Nkuriyumwami, an aspiring designer and stylist. The pictured ensembles are made up of garments from their closetsbut on shoot day, there was a problem. The two had styles on the opposite ends of the spectrum. Matt, influenced by working at Von Maur, had a distinct classic style. Naphtali was inspired by Tokyo street fashion Harajuku, preferring a more avant-garde look.

The following challenge was to combine their styles into what we’re now calling “Collision”.

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Tips for college survival Article written by: April Elisha Stanley

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ALWAYS ASK FOR HELP You have many resources: instructors, acaedemic advisors, peers, counselors, writing center, tutoring services...

GIFT CARDS OR MONEY Ask for gift cards (e.g., Target, WalMart, Hy-Vee, JoAnn’s) or money as gifts. Then you can better support your needs as you go through college.

“Don’t be afraid to ask for help! It’s not a sign of weakness.”

-Morgane J.

“I recommend keeping an eye out for bargain bins. The second you step into a Fareway, there will be discounted items from brand name to generic.

These change weekly, so it’s best to stock up on your favorites while they’re on sale!”

- Morgane J.

TIME MANAGEMENT Keep a physical or digital planner.

Plan out a schedule so you can see all of your responsibilities, coursework due dates, work hours, sleep hours, etc. This lets you know exactly what time you have.

STUDENT SERVICES ON CAMPUS There are services available for you (e.g., tutoring, writing center, counseling, advisors).

Take advantage of these services!

STRESS MANAGEMENT The first step is understanding who you are and what your needs are.

Seek coaching or counseling when needed.

EATING WELL If you have special dietary needs, understand that you need to plan for those (e.g., bring snack/lunch to college).

It is important to stay healthy while you work on your education!

GET SLEEP You should be getting 6-9 hours of sleep every night.

EXERCISE Exercise will help you stay healthy and de-stress.

It does not have to be anything major but can be realtively simple (e.g., walking, yoga, pilates).

SCHEDULE A DATE WITH YOURSELF This is simply carving “me time” into your daily or weekly schedule. A way to de-stress and add some joy in your life.

It may be 15 minutes or a couple of hours.

Examples of a date with yourself: - Reading for Fun - Watching a movie - Hanging out with friends or family - Sketching or drawing - Playing a sport (e.g., swimming, tennis, ice skating) “Try to learn as much about yourself as you are learning about your career.”

-Matthew S.

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Elevated (ESC) is a clothing brand that promotes individualism, acceptance of others, and a positive mindset through clothes, events and community outreach.

Elevated was started in Iowa City in March of 2017. Originally just selling hats, but later moving into streetwear and eventually custom streetwear clothing. Their style is represented by a variety of colors, off-beat humor, and Asian elements. They mix simple logocentric designs with complex animations to create pieces unique to the brand.

ESC is one of the first brands in Iowa to create custom pieces, known as one of ones, for local and

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national Hip-Hop artists along with everyday consumers.

Similarly, they work with numerous local artists to make custom collections and products. They look to give back locally by holding community events and internationally by pairing with a non-profit in Cuba.

Elevated aims to connect within the Hip-Hop community by holding concerts, pop-up shops, and working with local and national artists. As put by the owner of Elevated, “We want to grow the fashion and music scene in Iowa. When I first started not many people cared about it here, but through myself and many others doing similar things, fashion and music has slowly been growing here.

It’s really cool to see.”

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Mindful Shopping: Thrifting for Apparel in Cedar Rapids Article written by: April Elisha Stanley

Why care about thrifting?

First of all, how big is your clothing budget? College students have more important expenses like tuition. Big surprise! However, going naked is not recommended either, so consider becoming a bargain shopper. Thrifting is exciting because one never knows what treasures await!

The state of the current fashion industry is another major reason to contemplate thrifty wardrobe options. 80 billion new garments are estimated to be purchased yearly, which is 400% higher than 20 years ago (Ross & Morgan,

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2015). These garments also result in approximately 12.83 million tons or 85% of textile waste with most of it winding up in landfills (Burns, 2019). So thrifting is a preventative measure that diverts garments from landfills and gives them a second life. Hmmm, is the thought of thrifting starting to give you those tingly superhero vibes?

THRIFTING LOCATIONS IN CEDAR RAPIDS

So where, oh, where are thrifting places in Cedar Rapids?!?

Just to name a few‌

Style Encore is a secondhand store off of Edgewood Drive in Cedar Rapids. The store is visually merchandised well, giving the impression that it could be a full-price retailer. Everything in the store is arranged by category, size, and color, making shopping a breeze. Most of the merchandise is recognizable brands such as Calvin Klein, Jessica Simpson, White House Black Market, and many more. While the prices are higher at Style Encore than other thrift stores, the products are in great condition with no mending necessary.

Found & Formed is a boutique in the Czech Village. Walking through the door, you can sense the nostalgic vibe. The location is merchandised in a visually attractive manner. Products include both vintage and new apparel and accessories. These items are great for those seeking to be unique or express their individuality. When shopping at Found & Formed, some of my favorite discoveries have been vintage hats from the 1930-40s along with an Irish linen skirt.

The Salvation Army store on Council Drive is one of my favorite places for bargains. The location is always neat and well-arranged, which makes it easy to shop the merchandise. Most of the apparel that I have found has been modern name brands that are typically sold in department stores and national chains. There is a nice selection of options for careerwear particularly. I have found several jackets in classic colors and styles that complement garments I already own. On a rare occasion, I have run across a vintage coat or two.

This store has a large selection of womenswear but also has a good range of men’s and children’s clothing as well.

The Goodwill located on Scotty Drive is easy to shop due to good merchandising efforts.

There is a good selection of women’s apparel inclusive of recognizable name brands (e.g., Elle, London Times, Anne Klein, Ann Taylor). I have found some nice blouses and dresses that fit perfectly into my career wardrobe. Clothing for men and children are available in a limited selection.

IMPORTANT CONSIDERATIONS WHEN THRIFTING

As a fashion professional, I habitually analyze items before I purchase them. I look at both the outsides and the insides of garments and all the nitty-gritty details. I am investigating the garments to see what features they have as well as potential problems. I am determining if the garments are worthy of going home with me!

Assessing quality

Typically, the quality of the garment is associated with the name brand although this does not always hold true.

Assessing how well a garment has been constructed is important. I look at the stitching to determine if any stitches are unraveling. Seams and hems are also other features I analyze as these can come unsewn.

Holes, rips, and tears can be a concern in secondhand garments. Loosely woven fabrics may unravel, creating holes, or come loose at the seams (e.g., Kadolph & Marcketti, 2016). Some fabrics tend to form pills, which are unattractive little balls of fiber that cover the surface of the garment (Kadolph & Marcketti, 2016). Sweaters or knit fabrics may have snags (e.g., Kadolph & Marcketti, 2016), which are unsightly but could also be signs of unraveling potential.

I also examine apparel for missing notions like buttons, hooks and eyes, snaps, and so on.

However, these items are not costly and can typically be replaced with little effort. As a thrifty fashion individual, it is good to have mending capabilities!

Zippers are another feature to doublecheck. I always zip and unzip garments to test how well the zipper is functioning. Occasionally, a zipper is sticking because of a stray thread caught in the teeth. This problem can be eliminated by clipping the thread…granted that it is not part of a seam, which could cause greater problems. A broken or damaged zipper can be replaced, depending on personal mending skills.

Decorative items (e.g., beads, sequins, appliqué, embroidery) also need to be inspected.

It is important to make sure these items are not snagged or have loose stitching. Decorations typically require slightly more advanced mending skills.

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Understanding price

Price also can correspond to brand names.

When contemplating the price of thrift items, there are several considerations.

What was the retail price of the item? Google the brand name and type of item to get an idea of the original cost. This will provide an idea of the value of the garment versus the price marked on the tag at the thrift store.

Is the product a name brand item known for its’ high quality? This is something learned from working in a retail store, through personal experience by purchasing and wearing name brands, word-ofmouth, or studying textiles and apparel construction.

How well does the garment fit into an existing wardrobe? Is the product an item that can be styled with garments that are already owned? A good deal is not a great reason to buy no matter how affordable the item is (de Klerk, 2019). Garments are meant to be worn.

Based on the current condition the garment is in, is the asking price worth it? I know from personal experience that mending and alterations require time and money. Sometimes mending is worth it and other times it would be too high an expense.

Finally, does the merchandise fit properly or can it be altered without much headache? It is never alright to purchase items with good intentions and no follow-through. These products will only collect dust due to lack of time or skills to mend.

Proper fit

Clinton Kelly stated, “…If you don’t have fit, you don’t have style…” (as cited in Roberts, 2011, para. 8). According to Audrey (2013, para. 4) “…all the accessories in the world cannot make up for the effect that ill-fitting clothes have on style.” Therefore, fit is a vital part of your wardrobe.

It is always best to take time to try garments on! Know if a thrift store has a return policy and what those details are. Why take a garment home only to discover it does not fit appropriately? de Klerk (2019) advises that if a garment does not fit, do not buy or keep it. I prefer to find out if a garment fits because I despise returns and wastefulness. My motto is “try it on before it goes home!”

Sometimes garment patterns were oddly drafted or sewn, causing them to fit the body incorrectly. Most of the time I have found a garment is ill-fitted because my body does not coincide with the proportions of a brand’s size chart. Because I am smaller on top and the lower half of my body is larger, I find it easier to purchase separates instead of dresses. On rare occasions, I discover a dress that is a perfect fit! Garments are manufactured to fit an ideal target market (Stone, 2013), which is why brands fit differently. If one brand does not fit, try another brand, buy separates, or have clothing tailored.

There are a few distinct signs that clothing is not a good fit. The collar has a stranglehold; two fingers should be able to fit between the neck and

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buttoned collar (“11 signs,” n.d.). Buttons on cardigans and jackets should close the garments without gaping open, which is a sign the garment is too small (Audrey, 2013). Proper fitting pants should permit two fingers to fit into the waistband (Harms, 2019, January 20). A skirt is not an appropriate fit if an inch cannot be pinched on both sides as this hinders the flexibility of movement (Harms, 2019, January 20). For more information regarding the fit of apparel, The Perfect Fit (Singer, 1987) is an economical, reliable resource.

OTHER THRIFTY CONSIDERATIONS

How do lifestyle choices impact the garments needed? For example, individuals who regularly exercise need activewear. A professor likely needs to own suits or business casual attire. It is not logical to purchase items that will hang around like haunting ghosts, so shop according to lifestyle needs.

If the color of the garment is not complementary, put it back! There is no reason to wear colors that make a person appear ill…unless that is the look you wish to achieve. Harms (2019, March 7) recommends considering skin tone and hair and eye color when selecting colors. Further suggestions from Harms (2019, March 7) include choosing colors you relish wearing, receive compliments on, and make you feel happy. Wear colors that inspire confidence!

Contemplate the textile pattern of the garment.

Is the print too large or small? Does the pattern emphasize unwanted areas of the figure? Directional prints such as stripes can be especially problematic (e.g., Burns-Tran & Davis, 2018).

Reflect on the style of the garment and its’ influence on the presentation of the overall appearance. What does the garment communicate about you (e.g., stylish, professional, frumpy, sexy)? Is there a particular purpose for wearing a garment (e.g., interview, party, wedding, funeral)?

Often when I am thrift shopping, I am not concerned about the fit of the clothing although I still consider quality and cost. In this case, it is because I intend to upcycle the items. Upcycling is a method where “discarded materials/items are transformed to create products with a higher value than what was being discarded without changing the composition of the original material” (Burns, 2019, p. 216). There is a Facebook group I joined that has tons of nifty ideas for reusing items. The Facebook group is called UpCycled Cloth Collective. Upcycling is a unique means of creating a one-of-a-kind wardrobe!

For secondhand shoes, jewelry, purses, hats, scarves, and gloves, consider the same factors for these items as you would for garments. Other issues to examine these products for may include missing laces, broken buckles, worn straps, scuff marks, stains, and other concerns. Determine what is fixable or acceptable.

So now I challenge you to take up thrifting if you have not already. Go forth and search for those bargains!

References 11 signs your clothes don’t fit right (for taller men). (n.d.). For the Fit – Size & Fit. Retrieved from https://www.forthefit.com/11-signs-yourclothes-dont-fit-right-for-taller-men/ Audrey. (2013, February 5). Wardrobe from scratch, part 3: Basic guide to proper fit. Putting Me Together. Retrieved from https://www. puttingmetogether.com/wardrobe-from-scratch-part-3-basic/ Burns, L. D. (2019). Sustainability and social change in fashion. New York, NY/London, UK: Fairchild Books.

Burns-Tran, S., & Davis, J. B. (2018). Style wise: A practical guide to becoming a fashion stylist, 2nd edition. New York, NY/London, UK: Fairchild Books. de Klerk, A. (2019, July 24). How to be more stylish: A guide to buying less, shopping better and transforming your look in the process. Harper’s Bazaar UK – Fashion – What to Wear. Retrieved from https://www.harpersbazaar.com/uk/fashion/what-to-wear/ a14587839/how-to-be-more-stylish/ Harms, K. (2019, January 20). 9 signs your clothes don’t fit. Dressed for My Day – Fashion – Shopping – Style Guidelines. Retrieved from https://dressedformyday.com/9-signs-your-clothes-dont-fit/ Harms, K. (2019, March 7). How to choose the colors of your wardrobe. Dressed for My Day – Fashion – Shopping – Style Guidelines. Retrieved from https://dressedformyday.com/how-tochoose-the-colors-of-your-wardrobe/ Kadolph, S. J., & Marcketti, S. B. (2016). Textiles, 12th edition. Upper Saddle River, NJ: Pearson Prentice Hall.

Roberts, A. (2011, November 4). Clinton Kelly on the do’s and don’ts of fit in fashion. Chicago Tribune – Redeye. Retrieved from https:// www.chicagotribune.com/redeye/ct-redeye-xpm-2011-11-0430451480-story.html Singer. (1987). The perfect fit. Minnetonka, MN: Cy DeCosse Incorporated.

Stone, E. (2013). The dynamics of fashion, 4th edition. New York, NY/ London, UK: Fairchild Books, Inc. Ross, M. (Producer), & Morgan, A. (Director). (2015). The true cost [Motion picture]. United States: Life is My Movie Entertainment Company/Morgan’s Untold Creative.

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Natural Fibers

These images were part of the inaugural photoshoot for Bricolage, a teachable fashion-styling project for students. All the apparel was constructed of natural fibers including cotton, linen, silk, and manufactured regenerated fibers like rayon.

The challenge was to create a sustainability-focused photoshoot. Fibers from natural resources were selected and available products were styled in an effort to make do with the items at hand.

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Photo Š photoart2018

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disclaimer: we are not actually sponsored

by Starbucks (yet).

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65 16th Ave SQ, Cedar Rapids, IA 52404 A vintage clothing boutique nestled along the banks of the Cedar River in the historic Czech village,

could it be more picturesque?

To find Found and Formed just look for the store with the funkiest window display. For example, when the BRICOLAGE editors visited the store in late August, the owners had proudly displayed a faux butter purse as part of a state fair themed exhibit.

Passing through the door is opening oneself up to a healthy dose of nostalgia. Lovers of vintage goods can expect a variety of curated merchandise from post cards to gloves, but it doesn’t stop there. It is, after all, Found and Formed! We were pleased to find new handmade goods as well. As lovers of sustainable fashion, we were impressed to say the least. Environmental awareness runs in the thread of this business, à la stickers that say “I brake for butterflies.”

The brand is the lovechild of owners Abigail, Rachel, and Carissa- a cheery bunch that will greet you upon arrival. The following lookbook includes some examples of the one-of-a-kind vintage goods available- but don’t fret if you can’t find them, “new” items are brought to their floor every day.

Found and Formed is located at 65 16th St. SW, two doors down from the famous Sykora Bakery.

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r e s u a Ohlh

I was able to go to Italy for a study tour this past summer. While in Rome, I learned many things about fashion. The architecture and works of art were fabulous as well. This trip was the fulfillment of a long-awaited dream I have had for a while.

There were several notable things I observed about Italian fashion. In Italy, people pair colors differently than what we are used to seeing here in the states, for instance, red with purple. According to the owner of Libera Mente, a retail store in Rome, if linen feels soft, then it is not a good quality. A high quality linen should feel rough to the touch. Italian customers prefer apparel with natural fibers, free from harmful chemicals, and longlasting garments of good quality.

At Libera Mente the business owner talked to me about the fashion products she sells. The store was on the smaller side. Garments were mostly displayed on hangers, rather than mannequins. Approximately 95% of the garments sold in the store were made in Italy. Women in Italy tend to wear a deep v-neck or off-shoulder styles.

Their dresses are typically no higher than above the knee in length. The garments in Rome were a range of various colors and natural fibers.

I was also able to visit historical sites and enjoy the arts during my visit to Rome. This gave me a better understanding of the incredible work that went into these artifacts. I even tried to speak the Italian I learned before my trip. It was amazing to see the colosseum and all the details of the building in person. It made me think, “I am really in Rome!� The inside of the colosseum had two main levels where people in Ancient Rome would watch gladiator fights. The underground level once contained the lions or bears that were put through the trap doors to fight in the arena.

Photos ta ken by Shiloh O hlhauser

One of the most memorable artifacts I saw was the sculpture of Apollo and Daphne by Bernini.

There was such amazing detail: Apollo grabbing for Daphne as she is turned into a laurel tree. The emotion was clear in both faces of the sculpture, which provided me with a better understanding of the story of Apollo and Daphne.

I found the people of Italy to be very friendly and helpful. Rebecca was a sweet woman who worked in one of my favorite restaurants, Litro. My friends and I were trying to figure out how to use the public bus, and Rebecca took the time to explain the bus system to us. Another time at Litro, Rebecca helped us with our wine selections. I prefer white wine, so Rebecca suggested a slightly dry wine called Kata.

Trying to understand the Italian language was interesting while I was in Italy. The fact that I have been trying to learn the Italian language for many years was really helpful for this trip. I found I could read Italian without looking at the English translation much at all. However, speaking Italian was more challenging, especially when ordering food at restaurants. I always tried to order in Italian first. Part of my efforts to learn Italian stem from the fact that I am allergic to dairy, gluten, and eggs, so I had to learn terminology partially out of self-defense.

This was a very eventful trip for me. It was exciting to finally be able to see Italy with my own eyes. One day I hope to return to Italy. In the mean time I am continuing my study of the Italian language.

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Team A1 Apparel is the creation of Kirkwood Alumni Antonio “Pat” Milons. With A1, Milons’ mission is to create a brand that is affordable and fashion forward, yet still durable.

Team A1 Apparel caters to customers who want to experience all that life has to offer.

Pat hopes that his brand can create a team bond between his patrons, a team of people who will not quit until they’ve reached their full potential.

Milons grew up in Dyersville, Iowa, a town of just over 4,000 people with three sisters and his single mother. Striving for excellence came to him by instinct, but he quickly learned that he would have to create his own opportunities to reach that excellence. Further, Milons created the airplane logo himself in 2014, inspired by the prevalence and ingenuity of the aviation industry. As the jets dominate the sky, this brand sets out to inspire consumers to take flight in their own lives just as he did when he started his brand.

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Team A1 Apparel has evolved since its inception when Milons was 21, but his core mission has never changed. Quality and affordability, along with style must prevail- all while inspiring people to strive for excellence.

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Follow us on Instagram! @teama1_takeflight

One Team, One Dream, Take Flight.

Team A1 Apparel

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ESCARGOT

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ESCARG-NO! article written by: Morgane Jambor

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Whenever I talk about my French heritage, it always feels like the same few stereotypes are brought up to me. People will ask me if I’m French Canadian (I’m not.), whether or not I have seen the Eiffel Tower (I have.), and what snails taste like.

Although I don’t recall the distinct memory of eating snails, I do recall spending the summer at my Grandmother’s with those small, slimy friends. My cousin and I would collect them off their leaves and place them on our patio table. Encouraging them to race between one another by staring intently at their slow paced slime trails.

These days, I hardly interact with the creatures at all. Though I still seem to have a fascination with their mucin.

Photo © christinhumephoto

Recently, I’ve decided that I absolutely love the pre-packaged skin masks that companies have been doing. But, I don’t like paying the $10 price point that HyVee or Ulta insists I should pay.

So, instead of lifting from those establishments, I decided to purchase a 24 mask variety pack from Amazon for $14.99. As you can imagine, I didn’t choose any of the scents that are mailed with them, but I’m okay with having a mystery $1.60 face mask on me for the 15-20 minutes it recommends to me. I often don’t even pick through the scents to decide one for my mood, I just grab and peel.

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That didn’t stop me from being incredibly confused when I managed to choose a package that just had “SNAIL” written with bold lettering.

I decided to pull up my phone, and share the experience with my friends via Snapchat.

It was funny to see my friends horrified expression as I shared with them the packaging, as well as their suspicions of what part of the snail it could possibly be. One of them even insisting that the mask isn’t made of snails, it simply makes me into a snail (honestly, rude and uncalled for, Benjamin). though it didn’t sate my curiosity regarding what part of the snail is used for this mask! So, after a quick googling session, I found out that it’s probably mucin, which is the substance left behind by snails.

Surprisingly for me, it’s actually a common ingredient used in K-Beauty products.

Although snails were often used to help with inflammation back in the day, during the 1980s, snail harvesters discovered that their hands were considerably softer after handling them, as well as any cuts they’d gather would heal quicker.

So, gradually they started spreading the knowledge about these snail powers and more and more products started to hit the shelves; anything from moisturizers to skin masks! Aside from locking in moisture, mucin also has proven to help with aging, reducing the cracking of skin.

Honestly, the company I ordered from was so eager for me to fall in love with their snail products that they even packaged an additional serum for me to try out. It was to only duplicate “essence” that came with the bundle purchased... should I keep trying them out?

What do you think about Snails?

Would you use a moisturizer comprised of snail mucin?

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A Different Kind of Classroom

The Pretty Lane

Article Written by: Matthew von Schenkel

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Photo Š sadswim

Nikki Hynek loves makeup, but she’s more than an enthusiast. She’s been a professional in the world of beauty for years. That’s why, when I called her, I expected to ask her about the products she was selling at The Pretty Lane. I explained that I, being a 24-year-old male, was probably not her target customer. I had known that the 3rd Street emporium was offering parties in which attendees drank champagne and learned to apply makeup, but I wasn’t aware just how much they were the focus of the business.

Photo © freestocks

Hynek explained that selling makeup wasn’t the point at all, although there are products available. The Pretty Lane differentiates itself by being an environment in which the casual makeup user can learn more about its use and application. The problem, Hynek explained, is that most in the beauty business aren’t considering the passive users— people who have a relationship with beauty but aren’t enthusiasts. “Businesses like Ulta and Sephora are overwhelming to these people,” she continued, “but what does a solution look like? A place where one can learn about these products with no pressure to buy.” I laughed, having made plenty of jokes myself about pushy makeup counter employees. “Most of the time people don’t even know exactly what we’ve given them.” She used foundation as an example, explaining that the goal is that people leave knowing how to put on the product rather than having had a lecture on a specific product.

“We’re calling ourselves the ‘world’s first’ because no one has really done this before”.

The idea is in line with current retail trends, focusing on the experience rather than a quick sale. I started to get excited, as Hynek’s passion for cosmetics and beauty was

contagious. “Maybe I am your target customer after all,” I gushed with interest. My own interest and expertise in fashion and retail had led me into Sephora in the past, only to find myself overwhelmed— just as Nikki Hynek had mentioned.

Hynek’s success as a businesswoman, and at The Pretty Lane, was not without prior learning for her too. In 2015 she launched Dollup Beauty, the revolutionary brand known for reusable palettes in which one can clip single pans of product; a concept that reduces packaging related waste. Although Dollup has grown and is doing well, it wasn’t always that way. She launched the trademark magnetic case at Von Maur, an Iowa department store regarded for keeping traditional retail alive.

She was honest with me “it was a huge failure”. In training sessions with the counter salespeople, she was explaining to them how to take apart the packaging of each brand so that they could then show customers how to use her cases; the business relationship wasn’t a good fit. When I asked how she recovered from such a let-down, Hynek offered advice to aspiring businesspeople. “Resilience as a businessperson is a major key to success”.

The Pretty Lane would not exist if she had not learned and moved forward with other business ventures.

Aspiring beauty experts and the casual makeup user alike can find The Pretty Lane in downtown Cedar Rapids at 312 3rd street SE and book online at www.theprettylane.com Private parties are available for booking at a minimum of 6 people at $45 a person. Patrons receive a glass of champagne and Dollup’s Pretty Puff, a $10 value. A variety services are available including makeup application, classes and more.

Photo © julianamalta

Kirkwood Community College .69

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Kirkwood Community College .71

M A T T H E W

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@mvonschenkel

OHUNIE

illustration & graphic design

Morgane Jambor

21 Years Old | She/Her Apparel Merchandising & Design Major since 2019 I went from being a lazy gamer to a workaholic.

I spent the past summer interning with an indepdent store based out of Portland, OR, known as clammyheart.

I’ve designed the Kirkwood eSports Jerseys for the team members, and I am the Head of Marketing for the club.

I am currently the Co-Editor in Chief & Art Director for B R I C O L A G E Magazine.

I am a Digital Artist, and love to illustrate characters. @ohunie_

https://www.ohunie.net

Kirkwood Community College .73

kirkwood.edu/apparelmerchandising

SPRING Apparel Courses APP-240: FASHION DESIGN

APP-160 : SEWN PRODUCT ANALYSIS

Students learn to draw the fashion figure and illustrate garments for diverse target markets. These consumer markets include misses, plus, maternitywear, men’s, and children. A wide variety of artistic mediums are explored and used to color the fashion illustrations. Several of these mediums include markers, colored pencils, watercolor, nature objects, and even food items. Students also illustrate a final design collection and digital portfolio.

Basic construction methods are practiced and applied in this class. Students learn about industry processes for garment assembly and how to assess factors of quality and cost. A variety of garments are created as course projects. Specification packets are produced to introduce students to garment manufacturing concepts.

APP-220: FASHION SHOW PROCEDURES APP-170: FASHION TRENDS & CONSUMER ANALYSIS

Students learn about consumers’ motivations along with the significance and symbolism of dress. As a project, students create a meaningful product of their own.

Guest speakers visit the class. Guest topics have included African-American, Indian, and Native American dress and culture. Out-ofclass tours have included Theatre Cedar Rapids to learn about costume and the Czech and Slovak Museum to examine folk dress

Students organize and produce the annual Kirkwood Fashion Show. Tasks include fundraising and finding donors to financially support the show, creating promotional advertisements to market the event, and recruiting and selecting models. Students partner with the Kirkwood Hotel to plan the staging. Local retailers and designers permit students to borrow merchandise for the annual show.

APP-215: SUSTAINABILITY IN THE APPAREL AND TEXTILE INDUSTRY

Students learn about sustainability for the apparel and textile industry along with the current challenges and solutions for sustainable fashion. Guest speaker topics include vegan textiles, modular fashion, and vintage buying. Industry visits include local thrift shops and entrepreneurs. Students create projects that showcase sustainable solutions for fashion.

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interested in apparel merchandising?

kirkwood.edu/apparelmerchandising

FALL Apparel Courses APP-130 : PRINCIPLES OF FASHION MERCHANDISING

APP-140 : FASHION HISTORY

The history of dress from Ancient Egypt to

Numerous facets of the fashion present day is examined in this class. Hands-on industry are examined. Guest speakers visit activities include practicing Egyptian and Grecian with students to discuss the education and draping methods. Other activities include trying experiences required for industry careers. on crinolines and panniers to discover what it These guests have included a designer, was like to wear these items. Historical garments entrepreneur, fashion buyer, and stylist. and accessories are analyzed in the class. A Field trips to local businesses are a part museum visit permits students to investigate of the course. Students research careerpractices for historic artifacts. appropriate dress and organize a photoshoot to demonstrate their learning. Career artifacts (e.g., resume, cover letter, LinkedIn profile) are produced by students in preparation for future internships and careers.

APP-210: APPAREL TEXTILES

Fibers, yarns, fabrications, and finishes are analyzed in this class. A variety of creative methods are practiced: stamping, bleaching, quilting, and much more. In the past, field trips have included a visit to C&M Acres Alpaca Farm and Mill in Maxwell, Iowa. Students were able to experience the whole alpaca fiber process. Another adventure was a tour of RMA Armament in Centerville, Iowa. RMA is a manufacturer of protectivewear worn by police and military. Students were shown the production processes and were able to try on the protective vests.

APP-270: FASHION BUYING

The fashion buying process is studied in this course. Retail mathematics and buying concepts are applied to merchandising projects.

A six-month merchandise plan is produced by students. Guest speakers include local business owners and fashion buyers.

APP-120: VISUAL MERCHANDISING

Students learn about the principles and elements of design in this course. Fashion styling is practiced and applied for displays and photoshoots. Miniature and full-size visual displays are constructed. Students produce store layouts, planograms, and a virtual retail store. Industry visits have included Target and Kieck’s.

Kirkwood Community College .75

Kirkwood Community College .76