Co-marketing Guidelines for KVH Watch Solution Partners (WSP)
V.1 // October 2020
Welcome Aboard Congratulations on becoming an authorized KVH Watch Solution Partner (WSP). KVH Watch IoT Connectivity as a Service empowers you to grow your business, deliver superior performance, and improve your bottom line. When promoting KVH Watch to your customers, prospects, and others, it is vital that the service is presented consistently and in compliance with KVH’s design and messaging standards. The KVH Watch Co-marketing Guidelines provide guidance on a range of topics, including: •
Official trademarks
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KVH Watch product and service names and descriptions
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Approved artwork, logos, and usage standards
If you have any questions pertaining to these standards, please contact: Chris Watson Senior Director, Marketing KVH Industries, Inc. cwatson@kvh.com +1 401.845.2441
Contents WSP Branding 3 KVH Watch Branding 4 Social Media 5 Messaging 6
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WSP Branding Communicating the Relationship KVH Watch Solution Partners utilize KVH Watch equipment and/or services in their business model. These partners, under partner terms and conditions, may utilize an “official partner badge” in order to communicate this relationship. The badge is comprised of logo and text that designates your status as a Solution Partner.
Partner Badge
KVH Watch
®
SOLUTION PARTNER Knockout
Badge Usage The badge has specific guidance that should be followed to ensure brand consistency. The most important rule covers badge clear space. Minimum clear space is the required space around the badge, established to maintain signature visibility and legibility. Use this clear space as a minimum distance guideline, keeping the badge separate from other graphic elements within the layout. The clear space is measured by using the “x” height. See the exhibit directly below for details.
x
When you need to place the badge close to your company logo, ensure that you follow the minimum clear space rule, as shown above. General guidance around badge use and placement: •
The badge should be approximately one-third the size of the partner’s logo.
•
It is best to place the badge opposite the partner company logo, keeping a strong visual separation.
•
Distant logo spacing is ideal, as it demonstrates the distinction between the partner and KVH.
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The relationship should always emphasize the partner company, not KVH.
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The badge can be placed above, below, or to the left or right of the partner’s logo. Always follow the clear space and minimum size rule.
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KVH Watch Branding Standard Logo
Knockout
Horizontal Logo Outline version
Knockout, outline version Knockout
Colors
Dark Blue PMS 289 C100 M66 Y0 K76 rgb (13, 32, 60) Hex #0c203c
KVH Blue PMS 287 C99 M80 Y17 K15 rgb (19, 67, 126) Hex #13437e
Teal PMS 7473 C80 M24 Y40 K2 rgb (32, 147, 152) Hex #209398
Lime PMS 388 C20 M0 Y100 K0 rgb (215, 223, 35) Hex #d7df23
Black C0 M0 Y0 K100 rgb (0, 0, 0) Hex #000000
Don’t Forget a Brand Review! Final marketing pieces that incorporate KVH Watch branding, iconography, or badge should be submitted for review prior to publishing, review requests may be emailed to branding@kvh.com. 4
Social Media Best Practices Content from KVH social media channels can be displayed by resharing (retweet, share, add to playlist, etc.), but cannot be claimed as partner business content.
KVH Watch on LinkedIn: https://www.linkedin.com/showcase/kvh-watch-iot-caas
Maritime IoT Connectivity Group on LinkedIn: https://www.linkedin.com/groups/12271775/
KVH Corporate Social Media Profiles: Facebook: https://www.facebook.com/kvhindustries/
Twitter: https://twitter.com/kvh
LinkedIn: https://www.linkedin.com/company/kvh-industries-inc-/
Instagram: https://www.instagram.com/kvhindustries/
YouTube: https://www.youtube.com/user/KVHindustries
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H2 Messaging Messaging
IoT Connectivity as a Service (CaaS)
KVH Watch is IoT Connectivity as a Service, meaning there is no CAPEX and subscribers pay a single monthly subscription for access to the data they require and can purchase on-demand Intervention sessions supporting all KVH Watch services. •
IoT CaaS covered by a monthly subscription
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Installation, service & maintenance included
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Choice of Flow plans to match your IoT data requirements
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Supported in as many as 4,000 ports and locations worldwide
Global Network
To deliver on the promise of IoT at sea, data must be accessible worldwide, while effective remote support requires fast, affordable connectivity. That’s why the KVH Watch terminal relies on KVH’s global HTS network, a layered network with industry-leading global speeds and superior reliability.
Cybersecurity
KVH Watch is designed to meet the cybersecurity needs of a modern, connected ship:
Key Benefits for Equipment Manufacturers
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Isolates the IoT network from the vessel’s existing IT network using the dedicated Watch terminal, managed switch and LAN
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IoT data is delivered from onboard sensors to the managed switch over discrete LAN segments, then by independent SATCOM data channels to the cloud
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Supports manufacturer VPNs
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Employs multi-factor authentication for user identification
Deliver superior performance for your customers with no CAPEX, no maintenance costs, and a monthly subscription designed for your IoT data needs. 1. Resolve problems via remote troubleshooting, avoiding costly service calls 2. Improve reliability through predictive maintenance 3. Collect equipment data to resolve warranty disputes 4. Turn service costs into service revenue 5. Use performance data for product development
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Messaging
Proven Solution
KVH Watch software is already deployed to thousands of VSAT systems, reporting on 150+ health and performance parameters to dashboards and email alerts in real-time. KVH VSAT customers enjoy a superior user experience and connectivity resulting from the proactive support, rapid product development, and big data analytics made possible via the KVH Watch software.
Trademarks/ Usage
Trademarks must be noted in their first use in all documents. Trademark ownership claim must be used in each document. KVH Industries, Inc. (first use) and KVH in subsequent uses KVH Watch® “KVH, KVH Watch, and the Wave Design logo are registered trademarks of KVH Industries, Inc.” Cisco ® is a registered trademark of Cisco. Kubernetes® is a registered trademark of the Linux Foundation
Summary – KVH Watch Product/ Service Name Stack
Flow Flow Intervention Remote Expert Intervention KVH Watch Manager Watch Terminal, comprising: •
Watch Antenna
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Watch Antenna Control Unit
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Managed Switch
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Wi-Fi Access Points
Watch Solution Partners (WSP) – KVH Watch subscribers who are also promoting and selling KVH Watch as a service to their customers
Name/ Language Callouts
Always use capital “I” when referring to Intervention(s)
Brand Tagline
Monitor. Act. Save.
•
This is a specific tool and action, not a generic activity
IoT Connectivity as a Service: All-inclusive, No Commitment, No Maintenance Costs Superior connectivity unlocks the real-time benefits of IoT at sea
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H2 Messaging
(continued)
Messaging
Positioning Taglines
Bringing the power of action to your IoT data Act on your IoT data Data isn’t useful unless you can act on it
Summary Description
Delivering the Tools to Meet Your Maritime IoT Needs KVH Watch® provides secure 24/7/365 machine-to-cloud connectivity for remote monitoring of onboard equipment, plus the ability to perform on-demand Interventions using video, voice, or text via KVH’s global, cybersecure HTS network. KVH Watch is fully compatible with your IoT platform of choice. It provides a dedicated and exclusive LAN connection from your edge server to the KVH Watch terminal onboard, which provides 24/7/365 data delivery to your cloud in the protocol of your choice. Plus, you can harden the connection with your own VPN.
Key Benefit Statements
KVH Watch provides actionable solutions for critical IoT needs: •
Cybersecure, isolated IoT connectivity
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24/7/365 IoT data transfer
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On-demand, real-time Interventions
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Integration with onboard data sensors/protocols
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Fully compatible with your IoT platform of choice
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Link to cloud, analytics visualization
All-inclusive, No Commitment, No Maintenance Costs
Service Options
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•
Eliminate the need for CAPEX – no equipment to buy or install
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Pay only for your IoT connectivity service subscription
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Plans start as low as $99/month
KVH Watch is a versatile suite of IoT tools optimized for use at sea via satellite to meet your diverse IoT needs.
Messaging
Service: Flow
Short: Flow provides access to 24/7/365 data connections for remote condition monitoring third-party IoT platforms with data packages tailored to cover your total monthly requirements. Expanded: Flow provides access to 24/7/365 connections with data packages tailored to cover your total monthly requirements. •
24/7/365 machine-to-machine data delivery that uses dedicated ship-to-shore bandwidth
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Delivering data from partner’s edge server to their cloud data store and IoT applications over their VPN; Ideal for customers who use their own IoT platform
Flow Intervention Schedule an on-demand Flow Intervention to use all of the antenna’s unallocated bandwidth at speeds as fast as 10 Mbps for actions such as bulk file transfers, application updates, connectivity for remote presence, and general access to the onboard endpoint. How Flow Works Flow delivers data from an IoT platform’s edge server directly to its cloud repository. VPN security is optional but recommended. Flow serves as the communications trunk between your two endpoints.
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H2 Messaging
(continued)
Messaging
Service: Remote Expert Intervention
Short: Remote Expert Intervention enables experts on shore to guide onboard personnel in real time through maintenance and repair procedures via ondemand, high-throughput remote support sessions. Expanded: On-demand high-throughput remote support sessions permit experts to guide onboard personnel through maintenance and repair procedures with speeds as fast as 10/3 Mbps. •
Smart Hands: highly trained experts on shore giving real-time guidance to onboard crew
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Real-time video, voice and image markup via high-throughput satellite links
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Remote Expert app for Android™, iOS®, and Windows®, optimized for satellite link
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Security features include two-factor authentication, MAC filtering, and dedicated, managed Wi-Fi access points
How Remote Expert Intervention Works KVH Watch enables fluid and on-demand troubleshooting over the KVH space link and the Internet to wherever your experts are located. When you schedule an Intervention, an automated request for approval is emailed to the captain. Only invited participants can join, and they are identified with secure two-factor authentication. Remote Expert Intervention relies on a KVH-selected, SATCOM-optimized video collaboration application used by Fortune 500 companies for their field and factory operations. Onboard engineers use the Remote Expert app on Android or iOS phones or tablets. Onshore engineers normally use their Windows PCs. HTS connectivity provides the bandwidth for high-resolution, detailed views of equipment that make the Interventions truly effective. The result – highly trained and valuable experts on shore giving real-time guidance to crew and visiting technicians on the vessel.
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Messaging
Service: Watch Manager
KVH Watch Manager Designed primarily for onshore use by support engineers, the Watch Manager web application provides visibility to everything your customer support team needs to know: •
Vessel location on a global map
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Watch Antenna connectivity status
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Flow daily and month-to-date usage
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Flow Intervention and Remote Expert scheduler and session log
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H2 Messaging (continued) Messaging
Hardware Components
KVH Watch Terminal Short: The commercial-grade KVH Watch Terminal supports all KVH Watch tenants and, through them, the vessel owner, using a dedicated highthroughput VSAT antenna with its own dedicated LAN that is fully isolated from the vessel’s existing IT and OT networks. In addition, it includes a 2U rack-mountable Antenna Control Unit (ACU), Cisco ® Catalyst managed switch, and dedicated Wi-Fi access points for the exclusive use of Remote Expert Interventions. On the KVH Watch Terminal and in the cloud, everything runs in Kubernetes® software containers for isolated and secure processing, with one container per tenant. Expanded: The KVH Watch Terminal The advanced, commercial-grade KVH Watch Terminal is designed from the inside out to support all KVH Watch tenants and, through them, the vessel owner, using a dedicated high-throughput VSAT antenna with its own dedicated LAN that is fully isolated from the vessel’s existing IT and OT networks. The KVH Watch Terminal comprises several advanced components: Watch Antenna The KVH Watch Terminal is a 60 cm commercial-grade VSAT antenna based on the award-winning TracPhone ® V7hts. It supports industrial IoT and Remote Expert Interventions and is capable of download speeds as fast as 10 Mbps. Watch Antenna Control Unit The 2U high, rack-mountable Watch Antenna Control Unit (ACU) offers complete control over the KVH Watch Terminal, 1 TB of storage, and management of the Flow return link traffic and highspeed Intervention traffic. Managed Switch Every KVH Watch Terminal includes a managed switch for isolated access to each onboard system. Wi-Fi Access Points The KVH Watch Terminal includes dedicated Wi-Fi access points installed for the exclusive use of Remote Expert Interventions. Software Containers On the KVH Watch Terminal and in the cloud, everything runs in Kubernetes software containers for isolated and secure processing, with one container per tenant.
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Co-Marketing_Guidelines_Manual_KVH_Watch_1020
kvh.com World Headquarters KVH Industries, Inc. · Middletown, RI U.S.A. +1.401.847.3327 · info@kvh.com
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©2020 KVH Industries, Inc. KVH, KVH Watch, TracPhone, and the Wave Design logo are registered trademarks of KVH Industries, Inc.
Asia-Pacific Headquarters KVH Industries Pte Ltd. · Singapore +65.6513.0290 · info@apac.kvh.com All other trademarks are the property of their respective companies.