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KURE MAG ISSUE 2 - BLACK & WHITE

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KU RE ISSUE 2

SINDI ARIFI SWISS FAS HI ON B LOG G E R

BASELWORLD S PE CI A L ENCOUTE R

SY DNEY F W 17 RE S ORT C OL L E CTI O N FASHION

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CONT E NT S 10. VINTAGE #1 30. FABRIZIO FERRARA #5 14. SINDI ARIFI #2 36. JEAN FRANCOIS RUCHONNET #6 20. BASELWORLD #3 40. ROOTS EDITORIAL #7 22. RENOMA EDITORIAL #4 48. JOAN'S FAVORITE #8

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52. SYDNEY FASHION WEEK #9

KU R E M AG A Z I N E D i re c tor Editor - in - chief C re a t i ve d i re c tor E u ro pe S wi t z er l a n d c o o rd i n a t o r France coordinator

C h r i s t i a n F E RT A y me r i c F UTO L L a u r a G A B RI E L L E D a n y C A D O NA P i e r r e G A U TRAN

1 0 - 1 4 P i e r s tre et 6000 / Perth ku re @ fa - co n ce p t . n et

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COVE R CREDIT PHOTOGRAPHE R: AUDREY BIEBE R MODEL: CHAMS EDEN MAKEUP: DOUNIA LOUD


ED I TO BLACK & WHITE

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ur first issue in 2015 with a summer edition was amazing! We launched the second issue only after one year…

« YOUR CREATIVITY MAKES OUR MAGAZINE ALIVE! »

Quality is our main goal as we are

both online and print. Now we have everything we need to maintain the standard concerning the quality and dynamism of our baby. Because of the success we got last year, we had wonderful opportunities to work with famous photographers and stylists such as Stefanie Renoma! We are also a lot more powerful on the social media with instagram and facebook: @kure_magazine We are now followed by around 56 000 people from all around the world… To achieve our growth goal, we improved our design for the magazine, we added more relevant contents, more advices… For this issue, we decided to focus our editorial campaigns mainly on black & white photography because of the authenticity when the photographers work only with lights and shadows. It’s a difficult task but our talented team of photographers, stylists, makeup-artists, hairstylists, models managed to capture the essence of it!

Editor - In - Chief AYMERIC FUTOL

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C

an you tell me more about your passion for the vintage and where is

it coming from? Since I was a little girl, I always loved hunting antics (in flea markets, charity shops…) and loved fashion, so it’s a combination of two passions. For me, it’s also a way to deal with my values by giving a second chance to items and to invest in things that will last, thanks to their quality or style, instead of just consuming seasonal “must have”. I also like the fact that what you can get is unique in a certain way because no longer available in shops. Where did the idea to create a vintage section in Koller auctions comes from? For a long time, vintage fashion auctions were not as popular in Switzerland as in other countries despite being full of amazing items.

VINTAG E

FASHI ON DI A RY INTE RVIEW OF: Laura Bonomo PHOTOS : FA C o n cep t

So the purpose was to start a kind of treasure hunt. Which kind of brands do you like? I like brands or designers that convey uncommon values in fashion such as sense of humor like Moschino or Jean-Charles de Castelba jac. Or being beautiful just by being yourself as Jean Paul Gaultier. He is really my fetish designer because he showed that everyone can be beautiful in his/her own way whatever your size, age… At first, was it for fun or already a business idea? It was really for passion but you have to keep in mind certain constraints and be realistic like in every business.

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Is it difficult to give away a piece you love

Do you work with private individuals and/or

when you sell it?

just for Koller Auctions?

Not really because I know that it will go to

I work for Koller Auctions but from time to

someone who really appreciates it. In addition to collectors and connoisseurs, we have, among our buyers, brands or museums that buy ancient creations for their archives. It’s the best reward to know that a piece becomes a part of the heritage. How many pieces did you collect over all those years?

time, friends or relatives ask me for specific items. So I help them to find and purchase it by giving advices about the conditions or the price to make sure that it’s a good deal. Did you meet important peoples? Yes, I met famous designers, models or CEOs. But as we must keep our buyers and sellers anonymous, I can’t unfortunately tell you

I prefer not counting but hundreds…

who exactly.

Have you got one piece which is more valuable

Can you advise us on a “must have” this year?

to you? A piece has a special value for me when it’s a part of fashion History, like a dress I have from the collection “Les rabbins chics” by Jean Paul Gaultier.

I would advise to spend time to learn what fits you in matter of shapes, cuts and colors instead of wanting something than everyone is craving for and that will maybe not enhance you.

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VINTAGE MUST HAVE W HY ARE THE Y CONSIDE RED A MU ST-HAVE?

T H E M A D E M O I S E L L E 2 .55

HERMES BIRKIN

The vintage industry is so big now-days, sometimes it’s difficult to make the difference between something old and something worthy! The reasons why I chose these items over a million of others: • A good classic will never be out, • You can give them to your children later, • The Chanel bag and the Birkin are a better investment than gold these days. The craftsmanship is from far better than what you can expect from the brands in 2018! Ladies you have to focus on how you spend your money as fashion move so fast…

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AL L A BOUT

S INDI ARIF I


Tell us a little bit about yourself and where you live.

Masotti. He’s an incredible artist full of talents and I am more than proud to work with such an inspirational man.

I live in Martigny, a small town in Switzerland.

How did you first get interested in fashion and

I studied at university of applied sciences

why is it important?

and art. Then, I was elected Miss Switzerland Romande 2014 and I had to make a break at

I started classical dance when I was 4 years

my studies. Since then, I started modeling in

old. Each year, we were preparing the big

Switzerland and France. I’m also doing music.

show, the big event of the school. It was my

I sing, play guitar and piano. Besides these

first experiences with costumes, makeup and

things, my principal activate is my work as a

hairstyles. And my passion for fashion and

fashion, beauty and lifestyle blogger with my

makeup just started.

website www.karvain.com What are your greatest passions?

I think that fashion is a way to express myself. When you choose your outfit and your makeup, you can choose what you want to show to

I have always been passionate since I was a

everybody. You can choose which side of your

little girl. I was interested in everything about

personality you want to make shine.

art, fashion and sport. I was very shy, so I used to do all my things alone in my room. I am in

How do you describe the fashion scene in

love with music. Singing is something that I

Switzerland compared to other ma jor cities'

particularly love and I feel good when I’m doing

fashion capitals?

it. I feel good with my guitar and my piano. I think that everybody needs these kind of quiet moments. But I am also someone really active. I love doing sport everyday like dance, fitness, running or boxing. I can’t stay in place! I need to move and to discover my limits so that I can

Switzerland is well known for its chocolate, mountains, watches and incredible landscapes. I can say that Switzerland is not the best fashion’s place. There are some model agencies here and there, but it’s not a big business. A

go further and further!

lot of girls work as a model in Switzerland, but

I also love fashion, beauty and blogging about

because there is a lot more work for them.

it. I love cooking and taking time to create good things. My favourite side of this passion is that I love to see my friends and my family enjoying my healthy and organic dishes. Photography is also another passion, because in just one picture, you can remember your feelings at this time. It’s a way to take your memories

they generally choose to go to Milan or Paris,

People here are more interested in other things and they think that it’s a superficial world. It’s so sad, because fashion is a world full of magical creations and incredible imagination. What do you love about living in Switzerland!?

and make them live. I love being in front of the

I was born in Switzerland and I grew up here.

camera because you can choose to be whoever

I feel really grateful and happy about that.

you want. My favourite photographer which

Switzerland is a safe place. That’s the first

is now part of the team KARVAIN is Thomas

think I want to say. It’s amazing because you

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don’t feel any fear. You can live your life as you want, go play out with your friends and you can stay in a bar at night without any problem. Switzerland is also a place where you can build your career thanks to our education and universities. Of course I have to talk about our landscapes. I am a girl who love the beach and the sun, unfortunately we don’t have this here. But we have a lot of mountains and incredible lakes. That’s magical. Favourite designers and places to shop? My favourite place to shop is Paris, of course. I also love Milan and Geneva. These cities are one of my favourites because the shops are in one place so that you don’t need to take 10 taxis to finish your shopping. That’s an important point! Some of my favourite designers are Céline, Chloé and Balmain. I love the details of their collections and the spirit of their style. I always love discovering their fashion shows which are just amazing. Of course, the price is high and I don’t have the opportunity to buy what I want. So I love to shop at ZARA. They have a lot of beautiful articles. The prices and the quality are correct. I want to say that I don’t put a lot of attention to where my outfit come from. I just want them to be stylish and my taste. The first thing you look at in another person's outfit is: Shoes! It’s THE detail of a look. You can wear a simple black dress or a jeans with a white tee, if your shoes are killers, then you got it. What do you skimp on? 16

I think I would never buy expensive tees or pants.


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BASELWORLD I’m always delighted to be

Baselworld Watch and Jewellery Show is a trade show of the

invited by all the luxury brands

international watch and jewellery industry, organized each

from the watches industry

spring in the city of Basel, Switzerland, at Messe Basel.

PATEK PHILLIPE, CORUM, CHOPARD, BOMBERG…

The watch is the perfect accessory for a man to be classy but also to show your power if your a businessman, a politician or a superstar. I picked 3 of my favourites for their amazing details, the first one.

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S T E R N S ' FA M I LY The Sterns bought Patek from the Philippe family in 1932 during the Great Depression, when the Philippe family were the original watchmakers and the Sterns a supplier of watch dials to them. Thierry Stern has headed Patek since 2009, when his father Philippe handed over control of the business. The company employs 1,600 staff at its Geneva headquarters and an additional 600 internationally, and had estimated 2018 sales of 1.45 billion Swiss francs ($1.5 billion). Philippe Stern remains as honorary chairman of the company. “I’m proud that during the transition between myself and my dad, nobody realized [there was a change in leadership]. We kept the same strategies and communication, the same type of product. We kept our soul,” says Stern.

PAT EK PHI LI PPE Patek Philippe for their quality but even more for the complexity of their movements. My assistant and I had the chance to be invited to one of their press conference and we’ve met the president Thierry Stern as you can see on the above which added a lot to our experience

C O RUM Bubble Dazzle for the New Year Corum celebrates the triumphant revival of the landmark Bubble wristwatch with the Bubble High Jewellery Skeleton, a trio of wristwatches with open-worked, ultra-thin movements – each a oneof-a-kind creation set with exquisite gemstone: rubies, blue sapphires…

with them!

C H O PARD CHOPARD and yes gentlemen you are right, this is a woman watch… It is the perfect gift to blow away your wife’s mind! This piece is elegant with this little touch of jewellery, as we know diamonds are the women’s best friend.

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P h oto g r a p h e r a nd s t y l i s t : S t é fa n i e R eno ma M o de l s : R a p ha e l S a Y, M at e u s z Z a p oto c k i , L u c k22 y Hell


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A TA LE NT TO FOLLOW « SO IN LOVE WITH MU SI C »

FABRIZ IO FERRARA


KURE MAGAZINE

" I ’ M ITA L IA N . I L IVE IN LAU SA NNE (SWI TZE R L A ND) . I WAS B OR N I N NYON , A ND I GREW U P IN A TOWN CA L L E D GL AND. I’ M 2 8 Y EA R S OL D." 32


Which kind of music do you make ?

Is it your main job?

When I started singing and recording, my

For the moment, no, it is very difficult. I still

music was very pop. Now, I’m working with

have my job. And I’m very proud of it. Because I

amazing producers and songwriter. Daniel

think it’s very important to keep my head in the

Volpe and Thomas Lipp, who are the producers

real life. One day, if I can, I would live from my

of my album.They are based in Germany, and

music, but for now, I’ve got to work. So

Charlie Mason, the songwriter who previously

work B***ch !

worked for Miley Cyrus, Sarah Connor and he also wrote the winning song of Eurovision 2014’s winner Conchita Wurst (Rise like a Phoenix) lives in the U.S. Now my music is very

What’s your goal for 2016? Yes, big goals ! I’m already working on my new album. No release date for the moment

electronic, but still pop.

because I really want to do it the best way !

How long have you been keen on music?

With my dancers, and my own show. I love to

I’ve started doing music in 2007. But it was very

travel, meet new people, new cultures. And of

unprofessional. ‘cause I didn’t have any ideas

course to introduce myself as a real artist.

One of my goal is to perform in other countries.

of how was the music business. So I released

With which artist

music just for fun. Without

would you like

thinking about « is it

to work?

good enough ? is it radio

I really would like

phonic ? is it perfect ? »

to work with Italian

. Then I’ve met many

artist Osvaldo Supino.

producers, and people

Because I love his

from the industry. They’ve

music. He is an

taught me how to be in this

entertainer, just like

business to be credible and

me so, things can be

promote my music correctly.

explosive ! I would like

For the moment, what’s

Poret from Sweden,

the impact of your music

Mélanie René from

and video clip? Well, for

Switzerland, Marco

now, I’m really speechless

Mengoni , Baby K and

sometimes of the

Tiziano Ferro from

feedbacks about my music.

Italy and why not,

I’m not a big superstar but

Britney Spears !

to work with Emilia de

I’m building my own career. With my album called « TMO » (released November 2014) I didn’t expect that I was going to sale all those copies. That’s maybe because, working with great producers, from other countries gave me the chance to be spotlighted in many music blogs, radios, and TV’s around the world. My album was sold in many countries I wasn’t expecting to be listened. So I’m very happy about that. That gave me strength and energy to continue.

Where do you find your inspiration ? Well, lots of artists inspired me, like Pink, Jessie J, Rihanna, Lady GaGa, Britney, Anastacia, Tiziano Ferro, Adam Lambert. At the moment, I’m listening a lot to Fleur East. She is amazing and her music gives me so much motivation! You know, my little niece Alessia inspired me so much too. She is only 4 years old but I can tell she’s going to be an artist growing up her own career. 33


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JEAN F RANCOI S RUC H O N N E T BE HI ND A VE RY NE W I NVE NTI ON

1

I am a self made man, I have learned

Harder it is, more interesting it will be.

all what I know working hard and

Nowadays, I realize that there is less and less

observing around me.

creativity, because managers don’t want to

As I enjoy high ends things, nice places and aspired to a good quality of life, I worked harder than the others to make it happened. I am active in the luxury industry since 30 years. 2 . I started working for Chopard after my studies in micro mechanic, I was nineteen years old. Then I worked for Piaget during 7 years. I started as C & C Operator and ended at the R&D department. I went back to Chopard and took the lead of their R&D department, I stayed 8 years there. In 1999, I opened my own business as a consultant in the watch industry, and ten years after, I was at the head of six companies for whom I run several activities, as design, patent filing, marketing, communication, production, distribution and sales. For example I have worked for 65 brands, I have designed more than 75 lines of watches, I have patented more than 20 patents, I have produced more than 135 3D movies, and I have launched two own brands, Snyper and Cabestan. I also produced more than ten huge series for famous watch brands. 3. Both, I consider every design like a business opportunity. 4. I like to turn impossible things into possible, 36

take risks. But it is important to maintain a thinking out of the box creativity, because even if I was often treated as a fool, my vision and my pugnacity have always made the difference, like for the V4 of TAG HEUER, the Cabestan, etc. 5 . Sygmalion resumes 30 years of career, and highlight’s my Pygmalion side. The goal of this company is to propose, to chosen clients, a special relation with me, where we don’t care about the politic and the dysfunctions of the modern companies, to privilege a ground management denied of ego and ineffective marketing. We go to the heart of the subject; without wasting precious time. This practice require an undeniable maturity form Sygmalion and also from their clients. With time, they become friends more than clients.


6 . No, I avoid putting

of my network.

all eggs in one basket.

9. Yes, by it’s quality

But Sygamlion works

but not by it’s

as well in the watch

quantity. We are

industry than in the

a small team, but

automotive sector, in

every body has

jewelry production,

an unbelievable

or in private found

background. It is

investments. The key is to use my fantastic network to connect people together, depending the business, but to always keep the lead on everything. It requires a lot of energy, but it is worth it in the long-term. 7. My 30 years experience is my value and when a new London company wants to create a brand in the luxury industry, naturally this company looks for key people. They contacted me in June and we immediately found a good deal. I hate bullshit and wrong marketing in my job.

like a cheese game, each element of the company is at the right position. 10. I’m Monaco resident right now but I am seriously thinking to move to Abu Dhabi. One of my partners wants to establish a spin-off of Sygmalion in the Middle East for my electric bikes project. We have a huge success with the Greyp G12S and big opportunities in Abu Dhabi. We will see what turns out in the next few months but basis are there for a good development of Sygmalion in 2016.

Truth is the only way and for investors

11. In general it’s very difficult to give

that’s the key. A right investment takes

an advice without a good analyse of a

time and needs to be secure in this hard

project but some of them stand out. For

time. Omada Capital respects values

example, for me, the most important is

of watch making industry, and looks for

to keep the lead in the shared capital

a long-term return to investment. My

(51%) and to avoid to associate with

position inside Omada Capital is clear,

powerful partners (stay at the same level

exciting, and gives me the opportunity to

in the game) The last advice is to be

connect Omada to my network. We are

prepared to suffer because only the best

starting targets identifications and are

managers will win the game.

ready to launch acquisition process on some Swiss companies.

12. My secret is to have a little sleep. All my administration stuff, answering

8. My first goal is to reach the break

emails, planning the day, etc, is finished

heaven point of Sygmalion in March, only

at 9H00 AM so I have the rest of the

year after the birth of the company. The

day to work on important facts and

second one is to develop the electric bike

emergencies. The second secret is that

brand Greyp, in Switzerland, Monaco and

I never give up, when I have an idea I

on the Middle East, using the hottest spots

keep going to the end. 37


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J EAN F RAN CO I S RUC H ONN E T 38


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Photo g ra p h er : Da mi e n Mu rer Mo de l : Va l e n tin Dickl er Ma ke u p : M a r i o n Koh li 40


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W

inter has taken over the old continent with

its cold spells. As the gloomy season expands its cruel grip over the city of Geneva, how can one reconnect with a certain mind-positivity and well-being? When it comes to relaxation, we first and foremost think about thermal baths overlooking the mountain tops, which bring you out from the city edges. But guess what wellnesslovers, all of these pleasing temptations have landed

the polished pavements

core of an open-air-squared

in the very neighbourhood

alongside the pools, wrapped

tube. I observe neck deep

of the Calvinist city center!

in a cosy bathrobe, I noticed

in the sweltering water the

The Hammam and Spa Bain

the harmonious and magnetic

sky through this unexpected

Bleu opened its 3'000 m²

architecture of this multi-story

chimney. Wandering around is

all dedicated to wellness in

building. The dark shade of

a real pleasure, as I discover

November 2015. The concept

the stones and its maze-

some unveiled balconies, from

already exists in Switzerland

like design reminded me of

where I can see without being

and gained a resounding

Zumthor’s work. Bain Bleu

seen. I decided to leave my

success. I had the opportunity

have something to do with

secret hideout and to proceed

to taste a small piece of

Vals thermal baths; maybe it’s

on my aquatic journey. What

it, and I can tell you it is a

related with the enveloping

a surprise when it brought

blast. First of all, I should

lightings effects, or the

me to a pool terrace rooftop,

mention the location, which

reflection games between the

overhanging the beach area.

is an interesting compromise

tiles and the flowing waters

My eyes eventually plunged

between the city facilities

I adored in Zumthor’s hot

further in the metallic-coloured

and a perfect-to-disconnect

springs. For sure, I felt like

lake and the snowcapped

area which is so welcoming in

I penetrated the same but

mountains. Delighted to find

the summer season: Geneva

smaller-scale cocoon. On the

myself alone to enjoy the pool

Beach. The thermal center

first floor, an indoor turquoise

–and trying to quell the guilt

spreads its cubic structure on

pool welcomes me with its

which was beating in my heart

the shores of Lake Geneva,

thin waterfall. A bit further

while having such an insane

and displays a panoramic

to the left, a small alcove

relaxing time during a working

sightseeing at its top. At first

allows for a discrete rest. A

day – I took a dip and found

glance when I strolled down

secret water path leads in the

an extra-sized whirlpool area.

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WELLNESS

Bain Bleu, an oriental relaxation Writer: Joan Yu

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I was stuck there, as my feet

your skin yourself in a special

found this delicate jet massages

room with a Kessa glove.

– and I swear I couldn’t move

And as I clearly read in your

an inch while I was sinking

thoughts, no, women and men

into a contemplative mood.

don’t mingle; everyone has

I barely heard the remote

his own place to perform this

mingling sounds of city noises

stage. Step three amazed me,

and soothing water splashes. I

as I was totally ignorant of

was entrenched in the sweetest

what the hammam traditions

bubbles torture when I was

involved. I experimented a

called to enter the hammam.

soapsuds massage and it was

What a shock when I was

at this very moment that I fell

told to let my swimsuit at

in love with oriental beauty

the cloakroom! Indeed, the

methods. I was told to lay

hammam is six-step circuit

down on a flat stoned-bed.

you ought to experience…

My young therapist added

naked (don’t worry, you keep a

some comfy inflated plastic

towel; you don’t need to flash

cushions under my sore legs

anything improper). You have

and chest. I was wondering

to go across different salons

what would come next when

whose purpose is to exfoliate

she started to shower me with

your body and settle the mind.

a hot water stream. Then she

First step, your body needs

scrubbed every inch of my

to acclimate to the hot and

body with what I assumed

humid conditions. You penetrate

was a horsehair glove. To

a warm steam room with

be honest, it’s not the best

aromatic herbs. When you are

impression in the world, but

done, you are meant to scrub

let’s save the best for last,


when she grabbed a cotton

inescapable mint tea and oriental

And you’ll find no time limit

duffle bag filled with soapsuds,

delicacies (never run away from

here, because “everyone has

and pressed it above my body.

the cliché, it’s always the best

their own pace”. Yikes! Did

The sensation was beyond

part of the story!). Bain Bleu offer

we finally find a reason to

relaxing; the foam drizzled on

a large array of services which

cope with the relentless cold

my limbs with a strong flower

promise strong sensations. Why

season in Geneva?

perfume, and the smooth

not try a 25 minutes detoxing

massage which achieved the

Oriental Rhassoul wrap? It makes

process was the closest thing

your skin radiant. The argan

to paradise. « We gathered the

oil and hot stones massage

best of the techniques coming

seems rather alluring. You can

from Morocco, Tunisia and even

even book a private salon for a

Asia», my therapist explained.

massage or a face-to-face spa

For more information: http:// www.bain-bleu.ch

After the massage, I took a rest in a lovely ceramictiled pool and laid on large hot stones. The decoration of the dry zone salon allows a peek further this oriental eerie world. The design is all about northAfrican comfy footstools, wood-hand crafted

session in a huge stoned-bath.

chairs, and middle-east-

The upside surprise remains the

fashioned coffee tables. You

price. “We wanted the spa to be

can settle down on comfortable

a luxurious moment for everyone,

mattresses and cushions

even for the families”, Bain Bleu

covered with rugs to enjoy the

director Laurence Egli clarifies.

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M A G A Z I N E N A M E ( M A S T E R PA G E )

SY DNE Y FASHION WEEK 201 7 This Sydney Fashion Week 17 was amazing, with our team we went to grasp the new trends and discover the trend setters! We were blown away by certain shows such as Romance was born or Zhivago.

It was also very impressive to see how talented the young generation were!

It was colourful and daring… We chose for you our favourite street style with some people such as Poppy Lissiman from our dear Perth (WA).

I let you discover the selection we made for you…

Enjoy, take and leave what you don’t like!

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