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THE DISTINCTION


ASHLEY DARNELL GLOBAL REAL ESTATE ADVISOR

Simply put: “Do what you say you’re going to do.” It is that timeless mantra that has been the foundation to Ashley Darnell’s success in both business and in life. Ashley’s commitment to excellence, integrity and personal service has earned her the trust and respect of her clients and colleagues. Perhaps it is that commitment that keeps Ashley’s clients coming back time and time again. Whether you are buying or selling a home, Ashley has the extensive market knowledge, negotiation skills, eye for detail, and resources needed to make your experience a positive and rewarding one. From waterfront and golf course communities to downtown and urban living, Ashley specializes in the appealing lifestyle that Austin has to offer. As a fifth generation Austinite and proud UT graduate (Hook Em), Ashley Darnell has always called Austin home. She appreciates the classic treasures of old Austin and embraces the newfound splendors of new Austin. As a licensed realtor since 2006, Ashley began her real estate journey as a marketing guru for a high-end real estate firm. While in this position, she grew restless of being in a behind-the-scenes role and was ready for her selling debut. It was that desire to work on the sales side of real estate that landed her on the doorsteps of a top producing real estate firm and the reason Ashley has enjoyed a successful career as a Multi-Million Dollar Producer each year.

ASHLEY.DARNELL@SOTHEBYSREALTY.COM // 512.657.3343 // ASHLEYDARNELL.KUPERREALTY.COM


YOUR EXPERIENCED AGENT

Client Testimonials

Ashley Darnell was recommended by a friend with the premise that we didn’t want to use a realtor we knew, business and pleasure rarely mix. Well Ashley, somehow, occupies that space between, probably because her strongest suit is open communication with her client. We wanted an almost unreasonable price in a very specific location and Ashley gracefully made it happen.

CHRIS & NEGEEN MOSLEY // CHERRY CREEK We enjoyed working with Ashley again very much. She does a great job in working within your budget and schedule and provides excellent service to her clients. This is the third time I have used her for a home purchase, so that says a lot about how good she is at what she does. She is extremely professional and I will highly recommend her to my friends. I give her a 10/10!

CARL DOBBS // LAKEWAY Ashley was just wonderful - an excellent Realtor! I particularly appreciated how patient Ashley was with me as I took my time to make decisions. I never felt pressured, not even once. I loved that Ashley stood by my side the entire time, especially during negotiations, and would not back down until she got the HVAC replaced by the seller. I felt updated throughout the whole process, and appreciated that Ashley was very communicative. Always texting and emailing me to keep me posted. Great job, Ashley!

DEBRA DALTON // GREAT HILLS


YOUR EXPERIENCED AGENT

Exceptional Sales

3802 ALAZAN CIRCLE

4727 PALISADE DR

105 ARROYO CLARO

4 BEDS // 4 BATHS LISTED AT $1,145,000

5 BEDS // 4.5 BATHS LISTED AT $2,228,000

5 BEDS // 5.5 BATHS LISTED AT $1,075,000


OUR BRAND 03 // SOTHEBY’S AUCTION HOUSE 04 // SOTHEBY’S INTERNATIONAL REALTY 05 // KUPER SOTHEBY’S INTERNATIONAL REALTY 06 // A UNIQUE COLLABORATION

OUR MARKETING 09 // BRAND MARKETING STRATEGY 10-12 // PROPERTY MARKETING ESSENTIALS 13-16 // LOCAL MEDIA PARTNERSHIPS 17-20 // GLOBAL MEDIA PARTNERSHIPS 21-22 // PRINT EXPOSURE 23-30 // DIGITAL EXPOSURE

OUR COMPANY 33 // COMMUNITY OUTREACH 34 // OUR RESULTS 35-36 // LOCAL OFFICE LOCATIONS


TABLE OF CONTENTS


OUR BRAND


SOTHEBY’S AUCTION HOUSE Founded in 1744 by Samuel Baker, an entrepreneur, occasional publisher and successful bookseller, Sotheby’s is the oldest and largest internationally recognized firm of fine art auctioneers in the world. With 80 locations in 40 countries, and nine salerooms around the world, Sotheby’s conducts some 250 auctions a year in more than 70 categories. Providing a full range of services for their clients, their global offices are both flourishing business centers that attract remarkable consignments, as well as spaces for special events, charity auctions and more. Notable Sotheby’s brands include Sotheby’s Auction, Sotheby’s International Realty, Sotheby’s Diamonds, Sotheby’s Wine, Sotheby’s Institute of Art and RM Sotheby’s.


SOTHEBY’S INTERNATIONAL REALTY

A Powerful Statement

Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.

associates

930 offices

70

countries

$95B

2017 sales volume

OUR BRAND

21,000

04


KUPER SOTHEBY’S INTERNATIONAL REALTY Kuper Sotheby’s International Realty was formed in 1972 under the leadership of Charles Kuper, Jr. and his family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtors in Austin, founded in 1969 by Amelia Bullock and Barbara Wallace. Together, the three brokerages have unified under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing a superior level of service, marketing and expertise in San Antonio, Austin, New Braunfels, Boerne, and around the world. It is our mission to be the leader of Luxury Real Estate in Texas by providing service that exceeds expectations, delivering knowledge that surpasses the competition, and presenting progressive marketing and innovative technology that outperforms the industry demand.


A

UNIQUE COLLABORATION

OUR BRAND

Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high-profile client events, plus showcased in their signature publications, digital newsletters, and on sothebys.com. So while our brand is uniquely local, our reach is global and that means more exposure that connects sellers with qualified homebuyers all around the world.

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OUR MARKETING


BRAND MARKETING STRATEGY With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers, and video content integration, the Sotheby’s International Realty brand utilizes hand-selected media powerhouses. These media partnerships deliver content to discerning audiences worldwide. Our partners’ innovation, strategic positioning, and international impact allow our brand to successfully connect with a global clientele.


PROPERTY MARKETING ESSENTIALS

Professional Photography & Videography

Our marketing revolves around professional photography, highlighting showcasing the theelegance eleganceand andbeauty beautyofofour ourexclusive exclusiveinventory inventoryinineverything everythingwe wedo. do.Kuper Kuper utilizes only the highest quality professional photography to showcase our listings. We take our photography very seriously—our firm hires best-in-class photographers and videographers, videographers and withevery everyphoto photogoes going through through a rigorous a rigorous editing editing and and quality quality-control control process. process.

OUR MARKETING

Homebuyers are engaging with video in every element of their online experience—websites, experience – websites, social social networks, networks, and and on on their their connected connected TVs TVs .. Research Research tells tells us that the longer a consumer is on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy on our website.

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PROPERTY MARKETING ESSENTIALS

Global Listing Distribution

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of the exposure across our syndication platform, the brand provides a property report, including view statistics, for each partner site to effectively illustrate the exposure a property receives online. This keeps homeowners informed of our marketing efforts every step of the way. Once a home is listed on sothebysrealty.com, it will be exclusively marketed on more than 100 websites all over the world through our network of interconnected, locally-focused and globally-aware Sotheby’s International Realty network members’ websites.

OUR MARKETING

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PROPERTY MARKETING ESSENTIALS

Marketing Collateral

BROCHURES We craft refined, magazine-quality brochures that articulate your property’s unique features and history.

E-MARKETING We can share news of your listings or open houses in a professional and concise method with an e-blast, and relay the message to our associates and local REALTOR® board.

A direct mail announcement of your property’s availability can be sent to the qualified prospective buyers in your market.

OUR MARKETING

POSTCARDS

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The San Antonio Business Journal features local people and decision makers who are leaders in their business communities. The San Antonio Business Journal reports on local and national issues that impact subscribers’ businesses and assist them in growing their companies.

The Austin Business Journal features local people and decision makers who are leaders in their business communities. The Austin Business Journal reports on local and national issues that impact subscribers’ businesses and assist them in growing their companies.

CONSUMER

CONSUMER

MEDIAN HOUSEHOLD INCOME // $231,000

MEDIAN HOUSEHOLD INCOME // $273,000

OWNER/PARTNER/TOP MANAGEMENT // 66%

OWNER/PARTNER/TOP MANAGEMENT // 70%

INFLUENCE PURCHASE DECISIONS AT YOUR COMPANY // 80%

INFLUENCE PURCHASE DECISIONS AT YOUR COMPANY // 84%

AVERAGE NET WORTH // $1,900,000

AVERAGE NET WORTH // $1,700,000

MALE SKEW // 56%

MALE SKEW // 59%

FEMALE SKEW // 44%

FEMALE SKEW // 41%

STATS

STATS

PAID CIRCULATION // 6,933

PAID CIRCULATION // 10,200

UNIQUE MONTHLY VISITS // 438,593

UNIQUE MONTHLY VISITS // 370,264

AFTERNOON EDITION NEWSLETTER SUBSCRIBERS // 10,269

AFTERNOON EDITION NEWSLETTER SUBSCRIBERS // 15,282

KEY STRATEGIES

KEY STRATEGIES

HOME OF THE DAY DIGITAL PROGRAM

HOME OF THE DAY DIGITAL PROGRAM

EXECUTIVE HOME SHOWCASE

EXECUTIVE HOME SHOWCASE

OUR MARKETING

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S A N A N TO N I O

AUSTIN

As the largest publisher and network of luxury real estate publications nationally, we are devoted to presenting the highest quality homes, goods and services available to our readers in Austin and the Hill Country.

CONSUMER

CONSUMER

DIRECTLY MAILED TO SAN ANTONIO AND THE HILL COUNTRY’S MOST AFFLUENT RESIDENTS: TARGETED HOUSEHOLDS WITH A MINIMUM TAX-ASSESSED VALUE OF $500,000 WILL RECEIVE A COPY OF LUXURY HOME MAGAZINE, DEPENDING ON THE AREA OF THE TARGETED MAILING

DIRECTLY MAILED TO AUSTIN AND THE HILL COUNTRY’S MOST AFFLUENT RESIDENTS: TARGETED HOUSEHOLDS WITH A MINIMUM TAX-ASSESSED VALUE OF $750,000 WILL RECEIVE A COPY OF LUXURY HOME MAGAZINE DEPENDING ON THE AREA OF THE TARGETED MAILING

STATS

STATS

READERSHIP // 96,000

READERSHIP // 80,000

CIRCULATION // 24,000

CIRCULATION // 20,000

KEY STRATEGIES

KEY STRATEGIES

2-PAGE SPREAD

CENTER SPREAD

OUR MARKETING

As the largest publisher and network of luxury real estate publications nationally, we are devoted to presenting the highest quality homes, goods and services available to our readers in San Antonio and the Hill Country.

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The San Antonio Express-News has been the voice of South Texas since 1865. Acquired by the Hearst Corporation in 1993, the Express-News is San Antonio’s most enduring source of news and information. By teaming up with other digital media outlets, the Express-News strategically positions itself in an ever-changing media industry.

Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene.

CONSUMER

CONSUMER

THE NET COMBINED SAN ANTONIO EXPRESS-NEWS/MYSA.COM WEEKLY AUDIENCE IS MORE THAN 795,000 ADULTS OR 39% OF THE SAN ANTONIO DMA

MEDIAN HOUSEHOLD INCOME // $150,000

STATS

FEMALE SKEW // 60%

PAGE VIEWS / MONTH // 43,600,000

COLLEGE EDUCATION // 99%

UNIQUE MONTHLY VISITS // 3,200,000

STATS

DAILY CIRCULATION // 137,059

ISSUES PER MONTH // 20,000

SUNDAY CIRCULATION // 339,465

READERS PER ISSUE // 68,700

KEY STRATEGIES

DISTRIBUTION POINTS // 500

SUNDAY REAL ESTATE ADVERTISEMENT

AVERAGE PAGES / VISITOR // 6

MALE SKEW // 40%

KEY STRATEGIES BACK COVER // EXCLUSIVE

OUR MARKETING

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CultureMap is a network of local lifestyle sites delivering daily news and recommendations in Austin, San Antonio, Dallas, Houston, and Fort Worth.

CONSUMER

New Braunfels is bold and innovative, and New Braunfels Monthly is, too. They value face-to-face connections, and their staff is highly engaged in the community, attending events or gatherings almost daily. They do not simply tell you things about New Braunfels every month. They experience it and share it with you.

YOUNG, AFFLUENT, AND SET TRENDS MALE SKEW // 25% FEMALE SKEW // 75% UNDERGRAD DEGREE OR HIGHER // 85%

CONSUMER HOUSEHOLD INCOME OVER $100,000 // 68% MALE SKEW // 44% FEMALE SKEW // 56%

STATS

HOMEOWNERS // 65%

TOTAL TEXAS MONTHLY REACH // 3,000,000

STATS

KEY STRATEGIES

ISSUES PER MONTH // 12,000

HAUTE PROPERTY PROGRAM // EXCLUSIVE

HERALD-ZEITUNG SUBSCRIBERS // 5,500

KEY STRATEGIES 2-PAGE SPREAD

OUR MARKETING

25-54 YEARS OLD // 72%

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Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Winning its tenth and nominated for eight News and Documentary Emmy® Awards (2017), in addition to having won more Pulitzer Prizes than any other paper, The New York Times has consistently set the bar among leading news brands.

CONSUMER

The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism.

MEDIAN AGE // 38 MEDIAN HOUSEHOLD INCOME // $152,157 MALE SKEW // 47% FEMALE SKEW // 53%

CONSUMER MEDIAN AGE // 44 MEDIAN HOUSEHOLD INCOME // $183,259

STATS

MALE SKEW // 62%

DISTRIBUTION // WORLDWIDE

FEMALE SKEW // 38%

PAGE VIEWS / MONTH // 1,200,000,000

STATS

UNIQUE MONTHLY VISITS // 117,800,000 AVERAGE PAGES / VISITOR // 10.5

DISTRIBUTION // WORLDWIDE PAGE VIEWS / MONTH // 152,453,996

KEY STRATEGIES

UNIQUE MONTHLY VISITS // 47,703,582

VIDEO MODULE // EXCLUSIVE

AVERAGE PAGES / VISITOR // 3

REAL ESTATE SLIDESHOW // EXCLUSIVE

KEY STRATEGIES

CUSTOM VIDEO AND EDITORIAL SERIES // EXCLUSIVE

REAL ESTATE FRIDAY ARTICLE // BUYOUT FEATURED PROPERTY SPONSORSHIP // EXCLUSIVE LIVE CUSTOM VIDEO SERIES // EXCLUSIVE

OUR MARKETING

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CONSUMER MEDIAN AGE // 42 MEDIAN HOUSEHOLD INCOME // $390,244 MALE SKEW // 62% FEMALE SKEW // 38%

STATS DISTRIBUTION // WORLDWIDE PAGE VIEWS / MONTH // 4,700,000 UNIQUE MONTHLY VISITS // 2,000,000 AVERAGE PAGES / VISITOR // 2.5

KEY STRATEGIES HOMEPAGE HERO FRIDAY ARTICLE SPONSORSHIP // EXCLUSIVE FEATURED PROPERTIES SHOWCASE // EXCLUSIVE

Architectural Digest (AD) is the international authority in design and architecture. AD provides exclusive access to the world’s most beautiful homes and to the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products. The AD100 list of top architects and designers is one of the industry’s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multi-platform presence that includes print and digital editions, social media, signature events, and its website.

CONSUMER MEDIAN AGE // 45 MEDIAN HOUSEHOLD INCOME // $110,554 MALE SKEW // 52% FEMALE SKEW // 48%

STATS DISTRIBUTION // WORLDWIDE PAGE VIEWS / MONTH // 9,419,000 UNIQUE MONTHLY VISITS // 1,922,330 AVERAGE PAGES / VISITOR // 4.9

BRAND LIBRARY // EXCLUSIVE

KEY STRATEGIES

TOP MARKET SPONSORSHIP // LONDON & DUBAI

OWNERSHIP OF REAL ESTATE CHANNEL AND INDEX PAGE // EXCLUSIVE SPONSORSHIP OF INSTAGRAM POSTS PREMIUM CUSTOM TARGETED SITE // WIDE ADVERTISING CLEVER + YOUNG COLLECTORS SPONSORSHIP // EXCLUSIVE

OUR MARKETING

Launched in May 2015, Mansion Global is a luxury real estate destination connecting wealthy international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions.

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Since 1989, Elle Decor has been delivering what you cannot live without—chic houses, fascinating people, elegant furnishings, cool objects, smart ideas, inspiring entertaining tips, and mustsee destinations. Here to make your life better, richer and more dazzling, their viewpoint is fresh, their vision is international, and their philosophy is simple: to inspire their two million readers to make their world more beautiful, one room at a time.

CONSUMER

As the leading voice for modern design, architecture and interiors, dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 1 million unique monthly visitors, Dwell has been a modern design icon for the past 17 years. Making its triumphant return to the 2018 media plan, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.

MEDIAN AGE // 50

CONSUMER

MEDIAN HOUSEHOLD INCOME // $100,467

MEDIAN AGE // 43

MALE SKEW // 41%

MEDIAN HOUSEHOLD INCOME // $413,000

FEMALE SKEW // 59%

MALE SKEW // 84% FEMALE SKEW // 16%

STATS DISTRIBUTION // WORLDWIDE

STATS

PAGE VIEWS / MONTH // 6,000,000

DISTRIBUTION // WORLDWIDE

UNIQUE MONTHLY VISITS // 993,000

PAGE VIEWS / MONTH // 106,016,995

AVERAGE PAGES / VISITOR // 6

UNIQUE MONTHLY VISITS // 17,856,886

KEY STRATEGIES

AVERAGE PAGES / VISITOR // 6

CUSTOM CONTENT COLLECTION AND PHOTO GALLERIES // EXCLUSIVE

KEY STRATEGIES

ELLE-VATED ENTERTAINING

PROPERTY LISTING AND LIFESTYLE SEARCH SPONSORSHIP // EXCLUSIVE

CUSTOM SUPER HERO UNIT HEARST LUXURY GROUP PROMOTION

OUR MARKETING

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The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 850,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.

PropGOLuxury owns and operates a leading luxury real estate portal for English and Chinese readers. Through a series of extensive publishing partnerships, PropGOLuxury powers the real estate distribution and search platforms for leading publications including The New York Times China Edition, The Financial Times, South China Morning Post, Singapore Press Holdings Z-Property and Luxury Insider. Soon to come are Financial Times Chinese, Reuters and Nikkei.

CONSUMER

CONSUMER

MEDIAN AGE // 42

MEDIAN AGE // 45

MEDIAN HOUSEHOLD INCOME // $390,244

MEDIAN HOUSEHOLD INCOME // $235,000

MALE SKEW // 62%

MALE SKEW // 55%

FEMALE SKEW // 38%

FEMALE SKEW // 45%

STATS

STATS

DISTRIBUTION // WORLDWIDE

DISTRIBUTION // WORLDWIDE

PAGE VIEWS / MONTH // 4,700,000

PAGE VIEWS / MONTH // 2,820,000

UNIQUE MONTHLY VISITS // 2,000,000

UNIQUE MONTHLY VISITS // 746,902

AVERAGE PAGES / VISITOR // 2.5

AVERAGE PAGES / VISITOR // 10.8

KEY STRATEGIES

KEY STRATEGIES

PROPERTY LISTING AND LIFESTYLE SEARCH SPONSORSHIP // EXCLUSIVE

PROPERTY SYNDICATION

OUR MARKETING

BRANDED ADVERTISING UNITS

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COOPERATIVE ADVERTISING PROGRAM The Sotheby’s International Realty property advertising program provides an array of options, both print and digital, for listing advertising needs. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network.


PRINT EXPOSURE

Exclusive Opportunities

SOTHEBY’S MAGAZINE Sotheby’s Magazine is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine features editorial showcasing Sotheby’s International Realty listings and also includes a regular property gallery providing advertising opportunities. Auction clients, as well as Sotheby’s International Realty affiliates, receive this content with the Sotheby’s Magazine cover. 40,000 copies are printed and distributed to all 70 Sotheby’s offices around the world, at high-end auction events, and to high-value auction clients.

LIVE SA // LIVE ATX INSERT

OUR MARKETING

This insert promotes your properties within the Wall Street Journal in a beautiful 11x17 inch format exclusive to Kuper Sotheby’s International Realty. The multi-page insert includes a combination of hyper-local editorial content as well as a Kuper Sotheby’s International Realty property gallery. The insert is included in the Wall Street Journal in San Antonio and Austin.

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SOTHEBYSREALTY.COM The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, the enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, high-definition videography and highresolution photography. This content rich experience is more effective in driving perspective buyers to sothebysrealty.com and engaging them once they arrive. Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.


TOP 5 TRAFFIC DRIVING COUNTRIES TOP 5 REFERRING SOURCES

sothebysrealty.com

United States // India // Canada China // United Kingdom

30,011,691

Google // Facebook // Bing Yahoo // Brand Banners

6,319,839

quarterly page views

quarterly visits

OUR MARKETING

DIGITAL EXPOSURE

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KUPERREALTY.COM A gorgeous, functional gateway to Central and South Texas real estate, kuperrealty.com features robust search capability, unique content, and attracts over 20,000 unique users a month from around the world. Kuper Sotheby’s International Realty’s digital efforts are constantly growing and evolving. Kuperrealty.com makes it easy to search for a property by address, condo or neighborhood. It was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.


TOP 5 TRAFFIC DRIVING COUNTRIES TOP 5 REFERRING SOURCES

kuperrealty.com

United States // India // Mexico Canada // UK

Google // Facebook // Bing Yahoo // CultureMap

619,274

yearly page views

227,352 yearly visits

OUR MARKETING

DIGITAL EXPOSURE

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SOCIAL MEDIA We actively engage with online networks of people passionate about fine living. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for Kuper Sotheby’s International Realty associates to communicate and remain updated on the latest company news.


DIGITAL EXPOSURE

Social Media

SOTHEBY’S INTERNATIONAL REALTY YouTube

Facebook

Instagram

WATCH TIME PER QUARTER // 7,445,878 MINUTES

IMPRESSIONS PER QUARTER // 774,767

FOLLOWERS // 115,800

VIEWS PER QUARTER // 4,463,910

LIKES TO DATE // OVER 59,000

LIKES TO DATE // OVER 58,900

VIDEO LIKES PER QUARTER // 53,771 VIDEOS SHARED PER QUARTER // 17,616 DISTRIBUTION // WORLDWIDE LIFETIME CHANNEL VIEWS // 68,572,906 CURRENT CHANNEL SUBSCRIBERS // OVER 84,945

KUPER SOTHEBY’S INTERNATIONAL REALTY YouTube

Facebook

Instagram

WATCH TIME PER YEAR // 51,307 MINUTES

IMPRESSIONS PER QUARTER // 169,689

FOLLOWERS // 1,331

VIEWS PER YEAR // 37,394

LIKES TO DATE // OVER 4,500

LIKES TO DATE // OVER 30,096

OUR MARKETING

LIFETIME CHANNEL VIEWS // 139,978

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DIGITAL EXPOSURE

Search Engine Marketing

TARGETING REAL ESTATE INTENDERS GLOBALLY 90% of home buyers begin searching for their home online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com, maximizing the potential for your home to be found quickly on the web. When you perform a search on a search engine, the results are a combination of organic, or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.

PROVEN RESULTS IN 2017 10 million visits from search engines 3.5 million visits from display network Over 600 million paid search and display impressions Thousands of Relevant Leads: 400,000 from “natural” searches

SEARCH ENGINE OPTIMIZATION (SEO) We ensure that sothebysrealty.com has relevant information, visible to search engines, which helps our site appear higher up in the “natural results” for luxury home searches.

PAID SEARCH MARKETING We also have developed advertising strategies based on direct consultation with the experts at Google, Bing, Yahoo and Yandex, bringing even more visitors to sothebysrealty.com. As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian.

OUR MARKETING

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DIGITAL EXPOSURE

Digital Advertising Program

The Digital Property Advertising Program allows brokers and agents to place advertising and upgrade property listings on high profile websites at discounted rates. Engage consumers around the globe or in your own marketplace through effective geo-targeted impressions. In addition, utilize the turnkey banner development program to create custom advertisements that incorporate the Sotheby’s International Realty brand templates.


OUR COMPANY


KUPER IMPACT Kuper Impact is a yearly charitable program that allows our exceptional real estate agents, and the company as a whole, to support local organizations. Whether it’s through Kuper Impact or any other philanthropic initiative, we invite you to join us in making a positive impact on the world. For more information, visit kuperimpact.com.

GLOBAL OUTREACH The Sotheby’s International Realty brand is proud to announce that it has partnered with New Story, a nonprofit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes, for approximately $6,000 a home.


OUR RESULTS $1.7B

2017 sales volume

3,000

transactions in 2017

Leading the Real Estate Market

$546K

average transaction price

300

agents working together

10

offices across our region

IN THE NEWS Kuper Launches Innovative Film Series Spotlighting Agents First Bitcoin Real Estate Purchase Recorded in Texas Kuper Ranks as 10th Largest Brokerage in the State of Texas Emerald Lake Estate Sale Sets Record in Houston MLS Barton Creek Mansion Sells for Austin MLS Record of Nearly $22M Kuper Named Exclusive Partner for The Arts Residences at Thompson San Antonio RBFCU and Kuper Announce Strategic Partnership

RELOCATION EXCELLENCE Kuper Sotheby’s International Realty provides services for relocation management companies that handle the relocation process for most large corporations in the

OUR COMPANY

United States as well as assisting with international moves.

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LOCAL OFFICE LOCATIONS

Austin // San Antonio Boerne // New Braunfels


ALAMO HEIGHTS

6606 N. New Braunfels Ave. San Antonio, Texas 78209

STONE OAK

NEW BRAUNFELS

DOMINION

BARTON CREEK

WESTBANK

BOERNE

DOWNTOWN AUSTIN

NORTHWEST HILLS

4 Dominion Dr., Bldg. 2 San Antonio, Texas 78257 1002 River Rd., Ste. 300 Boerne, Texas

764 W. San Antonio St. New Braunfels, Texas 78130 2700 Barton Creek Blvd., Ste. 200 Austin, Texas 78735

524 N. Lamar Blvd., Ste. 204 Austin, Texas 78703

4301 Westbank, Bldg. B Ste. 100 Austin, Texas 78746 8911 N. Capital of TX Hwy. Unit 2220 Austin, Texas 78759

GALLERIA

13420 Galleria Cir., Ste. A-105 Austin, Texas 78738 OUR COMPANY

434 N. Loop 1604 W. #3103 San Antonio, Texas 78232

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Ashley Darnell - Listing Presentation 2018  

Simply put: "Do what you say you're going to do." It is that timeless mantra that has been the foundation to Ashley Darnell's success in bot...

Ashley Darnell - Listing Presentation 2018  

Simply put: "Do what you say you're going to do." It is that timeless mantra that has been the foundation to Ashley Darnell's success in bot...