Marketing Proposal - Leslie Gossett

LISTING MARKETING PROPOSAL

BY LESLIE GOSSETT

PRESENTED TO 647 LEADTREE LOOP

LESLIE GOSSETT

Leslie Gossett is one of the most highly regarded agents in the dynamic Austin real estate market. Ranked among the top 1% of Austin’s real estate agents, Leslie brings more than 14 years of industry experience.

A lifelong Austin resident, Leslie is a recognized expert across the region’s most desirable neighborhoods, from Downtown, Tarrytown, Deep Eddy, Clarksville and Zilker to South Congress, Barton Hills, Westlake and Rollingwood.

Whether representing buyers or sellers, Leslie is a tenacious negotiator and known for her meticulousness when reviewing contracts and analyzing listings. A multifaceted professional, Leslie’s clients receive the full benefit of her expertise and creativity. Dedicated, approachable and consistently thorough in her communication, Leslie takes pride in being available for her clients 24/7.

While successfully completing her degree in Finance at Texas Christian University, Leslie fell in love with the industry after interning at two different real estate firms. “I found that the fast pace of this industry suits me perfectly,” she says. “I work well under pressure and genuinely enjoy interacting with my clients, listening closely to their needs, and applying my skillset to find them their perfect home. Being trusted by my clients to lead them through the process of buying or selling a home is a privilege I never take for granted.”

One of Leslie’s unique strengths is her background in new construction and homebuilding, which helped her develop an eye for the fine details of design. This skill, in combination with her local expertise, adds critical insight and value to her work assisting clients in preparing properties for the market. As the owner of a successful staging business, Leslie also provides professional design services and furnishings designed to help sell homes faster. Leslie’s extensive network of connections with local services also ensures clients’ homes look their best and impress even the most discerning buyers.

When she isn’t helping clients, Leslie can be found spending time with her two daughters and husband. She also enjoys exploring her passions for design, fashion, energy work and spirituality as well as nutrition and functional medicine. Also, as a member of the nonprofit Ubuntu Life Foundation, Leslie supports women and children with special needs in Africa.

512.942.7267

LESLIE’S TEAM

J KUPER BROKER AND PRESIDENT

BRILEY MAHLER DIRECTOR OF OPERATIONS

ONWARD GROUP PHOTOGRAPHY & VIDEO

LUXURY LISTINGS SOCIAL MEDIA MANAGEMENT

TAYLOR SWANZY MARKETING

BRIANA STOLZ TRANSACTION COORDINATOR

YOUR BESPOKE MARKETING PLAN

MARKETING STRATEGY

647 LEADTREE LOOP

A separate marketing strategy will be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following is an example of a 12-month marketing plan. All listing plans are curated individually.

1. Quiet Listing Launch to all Kuper Sotheby’s International Realty Agents

2. Professional Staging

3. Architectural Photography

4. Combo Lifestyle and Property Video

5. Custom Single Property Website

6. Sotheby’s Exclusive Global Property Syndication

7. Custom Premium Property Brochures

8. Pitch Story Exclusive with Public Relations Firm Locally and Nationally

9. Sotheby’s Exclusive Global Property Syndication

10. E-mail campaign to top Sotheby’s International Realty Brokers

11. E-mail campaign to California and New York brokers

12. E-mail campaign to local Texas brokers

12. Private, Invitation-Only Broker Event

14. Austin CultureMap Online Advertorial

15. Targeted Facebook and Instagram Advertising

16. Luxury Home Magazine Print Ad

17. Postcard Direct Mail campaign

LAUNCH PLAN

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PRE-LAUNCH

WALKTHROUGH AND PUNCH LIST CREATED LAUNCH AS COMING SOON

STAGING IF NEEDED

PROFESSIONAL PHOTOS

RECEIVE PHOTOS AND PREP MARKETING MATERIALS

LAUNCH

OFFICIAL LAUNCH ON MLS AND FULL SOTHEBY’S INTERNATIONAL REALTY SYNDICATION

PRINT MARKETING

ORDER JUST LISTED POSTCARDS AND MAIL TO NEIGHBORS

ORDER PROPERTY FLYERS

ASSEMBLE PROPERTY PACKET

SOCIAL MEDIA & DIGITAL MARKETING

DESIGN AN E-FLYER TO SEND TO AREA BROKERS

CREATE AND POST A ‘JUST LISTED’ REEL FOR INSTAGRAM

POST AN IMAGE SLIDER FOR ALL SOCIAL MEDIA PLATFORMS

EARNED MEDIA

REALTOR.COM

ZILLOW

TRULIA

JAME’S EDITION

BARRON’S

THE WALL STREET JOURNAL

MANSION GLOBAL

FINANCIAL TIMES

APPLE TV

COUNTRY LIFE

HOMES.COM

NEXTDOOR

EXPANSION

JUWAI.COM

MARKET WATCH

NIKKEI

LUXURY ESTATE

HOMEFINDER.COM