Kurfiss Sotheby's International Realty | The Distinction

The Distinction

Doing More Is Our Distinction.

At Kurfiss Sotheby’s International Realty we leverage our brand’s global heritage and sophistication by connecting with affluent consumers who share our vision.

We go above and beyond to meet clients’ needs and offer the only true, worldwide luxury real estate network.

We partner with leading media to obtain the best exposure and provide unparalleled reach to qualified buyers and sellers. We showcase every listing with the highest quality production and utilize the latest technology for even greater impact. We deliver a singular client experience.

Our Brand, Your Advantage

The Extraordinary Heritage of Sotheby’s Founded in London in 1744, Sotheby’s is one of the oldest and most esteemed brands in the world. Known for handling the sale of some of the world’s most valuable artworks and objects, Sotheby’s auction house began a partnership with Sotheby’s International Realty in 1976 so that its auction-house clients could sell their luxury homes with white-glove service from listing to closing.

Kurfiss Sotheby’s International Realty is privileged to share this brand’s name and commitment to excellence. Through print and digital opportunities and our proximity to Sotheby’s New York City location, we are able to market our clients’ properties to this prized audience, a connection no other real estate brokerage in the greater Philadelphia area can offer.

Local Experts, True Global Connections Clients around the world turn to Sotheby’s International Realty after considering one key question: “Who can do the most for me?”

Founded in 1976, our firm represents buyers and sellers in all price ranges, believing that regardless of price, a client’s home often is his or her most valuable asset and deserves to be treated as such. We are full-time professionals who are immersed in our respective markets, able to provide expert, data-driven advice on preparing and pricing your home to sell for an optimum amount. We serve clients in Bucks, Chester, Delaware, Montgomery and Philadelphia counties, the Lehigh Valley and select markets in New Jersey. Through our affiliation with Sotheby’s International Realty, we reach an audience stretching around the globe.

Around the World When your home is represented by Kurfiss Sotheby’s International Realty, no matter its price point, it benefits from the worldwide recognition and prestige of the brand name and gains exposure to highly qualified global clientele via exclusive relationships and marketing channels.

23,000 AGENTS

1,000 OFFICES

70 COUNTRIES & TERRITORIES

Office Locations Kurfiss Sotheby’s International Realty has four offices serving buyers and sellers in the greater Philadelphia area, in Bucks, Chester, Delaware, Montgomery and Philadelphia counties, the Lehigh Valley and in select markets in New Jersey, including Burlington, Camden, Gloucester and Hunterdon counties.

The Bucks County Office

The Chestnut Hill Office

6038 Lower York Road, New Hope, PA 18938

8431 Germantown Avenue, Philadelphia, PA 19118

215.794.3227

215.298.9415

The Main Line Office

The Rittenhouse Square Office

25 Morris Avenue, Bryn Mawr, PA 19010

1631 Locust Street, Suite 300, Philadelphia, PA 19103

610.229.9011

215.735.2225

kurfiss.com

sothebysrealty.com

©2021AffiliatesLLC.AllRightsReserved.SIR®isaregisteredtrademarklicensedtoSIRAffiliatesLLC.AnEqual Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. 0321

Our Strategy, Your Solution

The Property Journey

1 | The Listing Agreement

2 | Quick Launch

The exclusive listing agreement is signed after

The listing is launched by the agent in Kurfiss Connect

comparative market data, pulled from the MLS and

after the listing agreement is signed. Even before it

sometimes private, off-market sales, have been

is officially live on the market, the company’s

presented and an initial listing price is determined.

agents are alerted that the listing is available.

5 | Photos/Video/3D Tours

6 | Listing Launch

The most critical pieces of marketing a property are

The listing goes live through the MLS, kurfiss.com,

visual media. We provide professional photography to

sothebysrealty.com, and our proprietary listing

highlight a home’s lifestyle and amenities, inside and

distribution network to more than 100 other

out. Agents may also include video and 3D tours.

top sites, providing optimal exposure.

3 | Listing Preparation

4 | Sign Installation

An agent will bring expertise about buyer trends

Our professional sign installer places the Kurfiss

and advise you in preparing your home to make a

Sotheby’s International Realty sign on the property.

strong impression on the market. The goal is to enable

The navy blue sign conveys the quality of the listing

buyers to visualize themselves living in your home.

and elevates it in the eyes of buyers and agents.

7 | Marketing Your Home

8 | Seller Updates

A wide array of professionally designed marketing

Communication with sellers is critical. Seller Reports

collateral is available for each property, with such

and activity updates are sent regularly via email or

options as brochures, postcards, e-blasts, a property

with direct communication by agents. These updates

web site, targeted digital ads and other opportunities.

are designed to help make informed decisions.

Marketing: At Your Service Kurfiss Sotheby’s International Realty is the area’s only boutique-sized real estate company with an in-house marketing staff providing all of the creative services agents require for their home-seller clients. Strategic marketing and planning consultations for unique properties, a wide range of print and digital marketing support, professional copywriting, visual-media production and re-strategizing on active listings are the group’s specialties.

Spectacular English manor home offering a rare blend of superior old-world stone construction with the finest modern amenities and refinements throughout...

White Glove White Glove from Kurfiss Sotheby’s International Realty is designed to provide services to sellers who are preparing their properties for the market and buyers who are moving toward the purchase of their next home. For sellers, whether it’s a small fix-up, a piece of art that needs to be assessed by an auction house or a major project, our concierge service can help.

White Glove is a program populated by a list of vetted contractors from ZoomCasa and our own professional contacts.

For buyers, the program provides access to contractors who can assist with home improvements to a newly purchased home, title and settlement services and even virtual staging to help visualize furnishings before purchasing.

Powered by ZoomCasa

Global Referral Network

Whether it is home-staging and design services,

Because Kurfiss Sotheby’s International Realty is part

cosmetic upgrades to your home, landscaping, packing

of the only true worldwide real estate brokerage, we help

and moving or finding temporary housing during the

dozens of clients each year when they are moving across

selling process, ZoomCasa provides you with service

the country or around the world. We have confidence that

professionals who will work with you to help make your

professionals like ourselves are waiting at our clients’

home look its best when it hits the market. ZoomCasa

destinations. Similarly, each year we are fortunate to

is another way we make certain that the process of

welcome buyers moving to the greater Philadelphia

selling your home is efficient and hassle-free.

area who are referred to us by colleagues.

Sotheby’s Valuations

Title & Settlement Services

Sotheby’s auction-house specialists have deep

Delaware River Closing Services, a title company

knowledge of the current market demand and value

wholly owned by Kurfiss SIR and associated with

for an extensive range of items, from fine art to furniture,

Tohickon Settlement Services, is dedicated to providing

jewelry, watches, wine, and more, and will provide their

buyers and sellers with peace of mind. Whether it is a title

best recommendation to meet your goals. Your agent

search, title insurance, the final closing transaction for

will help connect you to an auction-house specialist.

a property or deed accommodations for those getting

For those who wish to use a regional or local

married or adding a trust, DRCS is noted for smooth

auction house, we can help direct you.

transactions in Pennsylvania and New Jersey.

Sotheby’s Home

Virtual Staging With Curate

Sotheby’s Home is an online consignment

Curate complements our physical home-staging

marketplace specializing in contemporary, vintage and

services. It allows buyers to visualize a house as their

antique furniture, decorative objects, contemporary art,

own before purchase and lets sellers envision how to best

prints, and accessories, including jewelry and watches.

present different design styles and room configurations.

White Glove will make consignment easy for you.

This can greatly simplify the home furnishing, decorating

A Sotheby’s Home specialist will review your property,

and move-in process. Once a home is purchased, Curate

answer your questions and arrange shipping and

by Sotheby’s International Realty can also help a new

delivery. There are no hidden charges.

homeowner design and purchase furnishings.

Brilliant Photography & Videography For many years we have been committed to providing high-quality photography for each and every listing. Agents may add videography and 3D tours to their media. Our commitment to a quality presentation of homes, regardless of price point, is unwavering. Each and every image and video is reviewed by a quality-control professional, ensuring we meet and exceed the brand standards set by Sotheby’s International Realty.

Public Relations Sotheby’s International Realty is the most profiled real estate company in the press.

Our public-relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings.

PRESS SHARE OF VOICE Source: Meltwater, 1/1/20 - 12/31/20. Reach estimates the potential viewership of any particular article based on the number of visitors to the specific source.

Volume is the actual number of media placements that included the search term (e.g., Sotheby’s International Realty) during the specified time frame.

Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that often are exclusive to Sotheby’s International Realty.

In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby’s International Realty® websites.

Unrivaled Online Exposure Sothebysrealty.com is the most-visited luxury real estate web site in the world. Every Kurfiss Sotheby’s International Realty residential listing is added to that site, allowing us to showcase each home’s unique character. In 14 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual-reality tours, ultra-high-definition videography and high-resolution photography.

Translated Into 14 Languages Presented In Over 50 Currencies Destination & Lifestyle Collections

Website Visits Sothebysrealty.com draws more unique global visitors annually than any other luxury real estate web site. There were 51,749,485 property detail views in 2020.

Our Company, Your Connection

LOCAL SINCE 1976, GLOBAL SINCE 1744

Our History Having established a track record among buyers and sellers in the New Hope, Pennsylvania, real-estate market, David Kurfiss founded Kurfiss Real Estate in 1976. He loved the lifestyle and architecture of Bucks County and was renowned for his ability to transform his own homes with his eye for art and décor.

In 1991, Donald Pearson purchased Kurfiss Real Estate from the estate of David Kurfiss. While the company has grown from one office along Lower York Road to four offices serving the greater Philadelphia region, it remains true to its boutique roots. Its affiliation with Sotheby’s International Realty and its use of technology have broadened its market reach far beyond its humble beginnings.

Quiet Leader In Luxury Sales From one office in New Hope, Pennsylvania, to four offices covering Bucks, Chester, Delaware and Montgomery counties, Philadelphia, the Lehigh Valley and select markets in New Jersey along the Delaware River, Kurfiss Sotheby’s International Realty has grown into a mature, boutique-sized firm that enjoys true global reach.

$562,000,000 IN 2020 SALES VOLUME

540 TRANSACTIONS IN 2020

$1,040,000 OUR AVERAGE SALE PRICE IN 2020

90 FULL-TIME REALTORS

Enhanced Digital Marketing Digital marketing in 2021 means multiple channels. We target potential buyers with a mix of exclusive campaigns available only for Sotheby’s International Realty along with company-specific marketing. Our robust digital strategy targets potential home buyers at all stages of their journey, from dreaming to exploration to taking action to purchase.

Programmatic Advertisements

Social Media Marketing

With a range of digital ad platforms, we are able

Kurfiss Sotheby’s International Realty uses social

to create targeted campaigns for properties. Each ad

media to reach audiences on Facebook, Instagram,

is professionally designed; video ads are also available

Twitter, LinkedIn and even TikTok. We mix scheduled

to us. We are able to measure click-through rates

posts with paid ad campaigns, with results that are

and share the data with our sellers.

measurable and shareable with our clients.

Email Marketing

Search Engine Advertising

Our email marketing targets agents and consumers

For many people moving to a new area, their first

in our local and feeder markets. Whether used to

stop is Google. The sothebysrealty.com site and our

announce a new listing, open house or special promotion,

own Google Ads help place properties as close to

our email pieces are professionally designed. We share

page 1 of search results as possible. Search engines

the open and click-through rates with our clients.

drive traffic to kurfiss.com and sothebysrealty.com.

Extraordinary Print Marketing “International” is part of our name, but a local-market presence is essential to our business. We have established relationships with the most-read print publications in the greater Philadelphia area and nationally important newspapers as well, including The New York

Times and The Wall Street Journal. In addition, our agents use beautifully designed property brochures, direct mail and flyers to promote our inventory to their spheres of influence.

Virtual Real Estate Solutions If 2020 taught us anything, it’s that we must be prepared to serve sellers and buyers from a distance. We are positioned to guide clients remotely as they prepare to put their homes on the market. Through increased use of virtual-3D tours, property videos, video walk-throughs for buyers and virtual open houses, we engage prospective buyers while keeping everyone socially distanced.

Our online presentation of these tours is guided by the quality standards established by Sotheby’s International Realty. We know consumers value these virtual tours when shopping online for a home. The Sotheby’s International Realty YouTube channel, youtube.com/sothebysrealty, has more subscribers than any other real estate channel on YouTube.

Unmatched Referral Network The Sotheby’s International Realty network spans 1,000 offices in 70 countries and territories. Our agents are able to assist clients who are moving across the state or to the far side of the globe. Likewise, we receive incoming referrals from agents all over the world whose clients are moving to the greater Philadelphia area.

Whether it’s finding a summer rental “down the Shore” or the perfect home in the Tuscan countryside, we have the connections to help clients find the right landing spot. Our agents are prepared to help buyers and sellers with these transitions and ensure a seamless move in and out of our market.

Our Community Impact Our love for our communities is shown in part by our support for these and other organizations.

• The Academy

of Music

•

Community Partnership School

•

Phillips Mill Community

•

Bucks County SPCA

•

Friends of Rittenhouse Square

Association

•

Lulu’s Rescue

•

One Warm Coat

• The

•

Chestnut Hill Conservancy

• The

•

Chestnut Hill Community

•

Association •

Franklin Institute

•

New Hope Film Festival

Friends of the Free Library

•

New Story

of New Hope & Solebury

Bowman’s Hill Wildflower

Preserve •

Philadelphia Orchestra

•

16U USSSA Copycats

Girls Softball Team

Riverside Symphonia

Faith was rescued by Lulu’s Rescue and adopted by our Chairman, Donald Pearson.