BRAND GUIDELINES
PRIMARY
GO BOAT
CMYK 98, 68, 42, 29
Pantone P 111-16 C
SECONDARY
GO HIKE
CMYK 70, 47, 99, 45
Pantone P 159-16 C
CAMP
CMYK 22, 84, 93, 11
CMYK 6, 41, 93, 0
Pantone P 159-16 C
Pantone P 14-15 C
Pantone P 114-12 C
CMYK: 62, 17, 13, 23
RGB: 75, 139, 165
Pantone P 162-7 C
CMYK: 54, 26, 100, 6
RGB: 128, 149, 58
Pantone P 44-12 C
CMYK: 54, 58, 55, 26
RGB: 107, 90, 88
Pantone P 13-4 C
CMYK: 25, 21, 38, 0
RGB: 194, 187, 160
PRIMARY LOGO - TRICOLORED
There is a stacked and horizontal version of the logo. Always use proper margins around the logo.
Do not manipulate logo in any way. Only use the logos provided.
Use light colored backgrounds.
ALTERNATIVE LOGOS
You may use any of these logo alternatives. Stick to one type per project. Logo guidelines in pg 2 apply.
DUO COLORED
WHITE/REVERSED
ALTERNATIVE LOGOS
BRAND COLORS
Available in stacked and horizontal formats.
FEATHER FLAG
Example of using a brand colored logo.
STAND ALONES
You may use the provided stand alone logo elements as is appropriate to the project.
Examples of logo elements that were used in projects.
FONTS
Fonts are limited to Sources Sans Variable and Fenway Park JF, and Avenir LT Std for body copy. These can be downloaded in Adobe Fonts. Must use brand colors or black and white.
Fenway Park JF
Avenir LT Std
Avenir LT Std
Avenir LT Std
TOP: Examples of font varieties using the brand color palette. BOTTOM: Lunga Brochure using brand fonts.
ICONS
Each area of Lunga Park has an icon and color associated with it: camp/red, fish/ light blue, play/gold, hike/forest green, boat/navy blue, and paddle/plant green. Icons can be used within the “go” series (pg 12) or as stand alones (below).
RETAIL APPAREL
Lunga logos and custom graphics made be used on a variety of apparel options and sizes. These will be sold at the General Store.
