Kroonpress sustainability report 2016 web

KRoonpRess

sUstainaBility RepoRt 2016

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contents

Regards from the CEO

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Bicycle-Friendly Company of the Year Greenline Print

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Paper donations

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EU Ecolabel

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Alternative transportation demo day

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Greenline House

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Waste heat recycling

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Energy and Resource Consumption

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Wastewater 15 Carbon Footprint Environmental Policy

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SUMMARY 18

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REGARDS FROM THE CEO We all know the story – print is taking it’s final breaths and soon everyone will live in virtual reality where information will be directly uploaded into our brains.

Not so fast! The global printing industry is still huge – about the size of the US auto industry, but both are grappling with sustainability issues – drivers would prefer non-fossil powered cars and readers would prefer to save the forests. Tesla has already made its positive mark, but print isn’t actually worse off – printing has never been as sustainable as it is now and paper is coming from well-managed certified forests.

We want to let you know how we print responsibly with this year’s sustainability report, wrapping up our key activities in 2015, among which the brightest are: • becoming the most bicycle-friendly company • becoming the first EU Ecolabel-certified printing company in Estonia • becoming the first non-energy company in Tartu to feed a city grid with captured waste heat.

If innovation drives sustainability drives consumer satisfaction, the reports of a dying industry are being greatly exaggerated. Enjoy the report!

Andres Kull CEO and member of the board

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BICYCLE FRIENDLY COMPANY OF THE YEAR Kroonpress was awarded as the “Most BicycleFriendly Company” in 2015 by the City of Tartu, a compliment which included a trophy and a custom-designed bicycle rack “VEE” by Extery.

This feat was accomplished thanks to the biking trips that we have organised to all company employees, free cycling suits with company logos to al l those who like to work out on their bicycles, the promotion of the International Car-Free Day each year, and of course the weather-sheltered bicycle parking stands with 12 spaces in the front of the building and 10 spaces in the back. Both of these are well monitored, so employees can feel safe that their bicycles will be there to give them a green and healthy ride home when the shift ends.

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600

NORWAY NETHERLANDS FINLAND

500

,, ,, ,,

LITHUANIA

400 ESTONIA

◀ There were 607 low-carbon print orders in 2015

300 200 SWEDEN

100 0

2013

2014

2015

B+ 86

134

LARGEST AVERAGE 171 G CO2

5 GCO2

787 GCO2

The largest single carbon footprint of a product was for a 196-page football magazine, whereas the smallest was for a single folded postcard.

,,

◀ 700 000 A-class prints amounted to 70 tonnes of paper - sequestering roughly 130 tonnes of CO2!

LARGEST PRINT RUN AVERAGE PRINT RUN

55 300

SMALLEST PRINT RUN

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B+ labels had the added bonus of including recycled fibre!

◀ Larger products have larger footprints

387

SMALLEST

Number of labels has increased by a quarter, yearon-year!

◀ Most labels were on top of the league, A-class products

A

B

GREENLINE PRINT

700 000

1050

The average print run size for a carbon labelled order was 55 300 copies, the smallest - just 1050 copies.

PAPER DONATIONS After the viral response to the paper donation call in 2014 (81 kindergartens across the country!), this time we decided to focus more on our home bay - Tartu. Altogether, we donated 246 reels of quality newsprint to 41 kindergartens, out of which over a half were delivered directly to Tartu kindergartens by our volunteer team of three elves.  But that was not all - our paper was much appreciated as a sustainable decoration material at a local fashion show for talented upcoming designers, and as an eco-tablecloth in a very popular interactive theatre piece “Odysseiaì by the Tartu New Theatre.  We are glad to see our paper waste being reused for cultural and recreational purposes and will continue to support the local arts scene in the upcoming years.

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EU ECOLABEL CERTICATION As of 2015, Kroonpress is the first and only printing company in Estonia with the EU Ecolabel certificate - Europe’s largest and most credible environmental certification programme that spans over 30 product groups, from shampoos to electronics.

The label signifies that the life cycle of the print product has met stringent sustainability standards and does as little harm to the environment as possible.

The EU Ecolabel is issued on a per product basis, meaning that each product brand (be it a specific magazine, catalogue or brochure) is individually certified. There are no additional costs associated with getting a label, so get in touch to receive a label and show your clients that you care!

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ALTERNATIVE TRANSPORTATION DEMO DAY Kroonpress employees were introduced to alternative modes of transport to make their daily commutes more sustainable. The demo, held by E-Wheel OÜ, included a range of electric vehicles from scooters to Segway-type roamers and, most interestingly, one- and two-wheelers with no handlebars (sometimes mistakenly called “hoverboards”).

The devices have batteries that last at least 10 kilometers, so they could technically be used for daily commuting. However, in practice, unless your commute involves perfectly level surfaces and good roads with little traffic, it will require skill and extreme caution to stay safe.

So, while we couldn’t persuade car-lovers to switch to more environmentally sustainable transportation, we made the case for increasing the use of bicycles, which are a lot easier to use!

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NEW LABEL GREENLINE HOUSE The Greenline Print carbon footprint platform has spread into the construction industry, taking on the carbon footprint calculation and grading of wooden buildings. The new Greenline House label will show both the carbon contained and carbon emitted during production of raw materials and assembly of the house on a life cycle basis.

Similarly to the print label, home-buyers, contractors and architects will see the greenhouse gas emissions rating of their desired building.

The calculation of carbon footprints will follow the ISO 14067 carbon footprint quantification standard and include all cradle-to-gate carbon emissions from raw material acquisition, processing, transport to assembly. The Greenline House label is being developed in cooperation with Kroonpress and the Estonian Woodhouse Association (www.woodhouse.ee).

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WASTE HEAT RECYCLING In autumn, last year, a 250 kW waste heat exchanger was installed to recycle the 300-degree hot air bursting out of the waste air duct of our largest KBA heatset printing machine. The system was configured to drive captured heat back into the central heating circulation and if there is a surplus, to feed the city grid with our excess heat.

It is estimated that about 80% of our district heating needs should be covered by our own waste heat and the graph clearly shows there is substance to this claim. It was only in December that we needed to reverse the heat flow and start taking in heat from the city grid.

Now that the amount of heat dissipation into the air has shrunk, we might have an ever so slightly bigger chance of getting proper cold winters!

DISTRICT HEATING CONSUMPTION 250.00 2014 2015

200.00 150.00 100.00 50.00 0.00

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ENERGY AND RESOURCE CONSUMPTION

ENERGY CONSUMPTION GWh

ELECTRICITY

10 8

NATURAL GAS

6 4 2

DISTRICT HEATING

0 2012

2013

2014

2015

PRODUCTION VOLUME MILLIONS OF COPIES

600 HEATSET PRESS

500 400 300 200

COLDSET PRESS

100

SHEET-FED PRESS

0 2012

14

2013

2014

2015

2015 was slightly less energetic than the year before with total secondary energy clocking in at 17.9 GWh, an 8% decrease year-on-year. This can be considered a good result as production volume dropped only 2% in the same time. A part of this disparity is due to the installed waste heat exchanger, which decreased our district heating requirements in the second half of the year, another is different ambient temperature which affects heat consumption, and thirdly, continued installation of LED-lighting in the working spaces, which helped cut down on electricity consumption.

Production of print products showed a slight decrease, mainly due to the continued drop in coldset production of newspapers. This is part of a global decline of dailies and weeklies, so we expect to see this trend slowly continuing.

Heatset and sheet-fed production showed good stamina and maintained their production levels of the previous years.

WASTEWATER COLLECTION

BIOLOGICAL OXYGEN DEMAND AND DISSOLVED SOLIDS 1400

Printing companies use a lot of water and various chemicals to produce prints, however, long gone are the days when all of it was flushed down the drain.

Nowadays, at least in Kroonpress, all waste containing print chemicals or residues of such chemicals, is classified as hazardous waste and it is collected separately for treatment by chemical waste handlers.

The quality of water that IS flushed down the drain, is regularly monitored for traces of organic or inorganic material that could harm the operation of wastewater treatment plants. As the graphs show, there is currently no concern with water quality that leaves the Kroonpress facilities, as all measured quality parameters are well below the upper allowed limits.

PERMITTED ACTUAL

1050 700 350 0 mg/l

BOD7

Total Dissolved Solids

PHOSPHORUS AND NITROGEN 90 PERMITTED ACTUAL 45

0 mg/l

PHOSPORUS

NITROGEN

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CARBON FOOTPRINT Our carbon footprint has decreased 4-fold within the last 4 years, even though the rate of it has reached a plateau. But still, the decrease in 2015 has been achieved due to an all-inclusive electricity certification scheme, which grants Kroonpress renewably produced electricity even during peak demand.

A decline in the district heating footprint has occurred due to the waste heat exchanger starting operation in September of 2015.

Even though it is a small decrease compared to other energy uses, the decrease has been almost 50% on its own!

THE ENERGY CARBON FOOTPRINT (INCLUDING DIRECT+INDIRECT EMISSIONS) tonnes of CO 12 000

Electricity District heating Natural gas Company trucks

9 000

6 000

Why do we chase an ever smaller carbon footprint? Because it translates directly into a more sustainable future, a goal which all of us have in mind.

3 000

0

2012

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Transportation emissions have stayed level with the previous year, which is understandable because there have been no changes to the delivery fleet.

2013

2014

2015

ENVIRONMENTAL POLICY Kroonpress strives to increase stakeholder value by being more resource-efficient, generating as little harmful waste as possible and endorsing a life cycle perspective to increase transparency of the print industry, while providing our clients with sustainable solutions to their printing needs.

Our primary environmental responsibility is to monitor and minimize the impact of our own operations. We do this by following strict EU and national regulations on waste generation.

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RD

IC ECOLAB EL

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Our secondary responsibility is voluntary obligation to various stricter limitations and norms. We currently hold the ISO 14001 environmental management certificate, ISO 9001 quality management certificate, Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) chain of custody certificates and the Nordic Ecolabelling license.

In 2015, Kroonpress became the first Estonian printing company to achieve the EU Ecolabel.

5041 0787 Kroonpress

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SUMMARY

Sustainability at Kroonpress at a glance:

• Greenline Print low-carbon labelled products roam 7 markets and hundreds of millions of copies.

• Electricity used is 100% sourced from biomass, wind or hydroenery.

• All rainwater is captured, cleaned and fed straight into production.

• Waste heat is captured, reused as local central heating and surplus is fed into the city grid.

• Kroonpress continues to donate hundreds of reels of paper a year to kindergartens and cultural activities • Kroonpress is the laureate of the Environmentally Friendly Production Process 2014 and Most Bicycle Friendly Company 2015 by the City of Tartu

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Press: Paper: Design:

68 g CO2

ID 6cf4

Heidelberg SM102-9P5+LX Amber Graphic 140 gsm Mikhail Pabor (Tartu Art College (University of Applied Sciences)) Aerophoto: Taevakaamera OĂœ Contact: sander.jahilo@kroonpress.ee