Forum Rebrand Critique Draft

snow

Forum Snow Branding System Redesign Kyndal Rogers-Nex GD3040

table of contents 4 Forum 10 Design Systems 22 Products 32 Print Components 40 Digital Components 46 Environmental Components

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what do you love about snowboarding?

since 1996 1996, Forum Snow has been a revolutionary presence in the world of snowboarding.

The electric snowboarding boom of the mid 90’s inspired Forum founder and snowboarding legend Peter Line to create a company that would become an industry powerhouse with their cutting edge product development, unconventional marketing and art direction, and boundary pushing snowboard films featuring the Forum 8, an all-star team of riders who built Forum into what it is today.

Forum was and is driven by the power of collaboration, community, creativity, creativity and a little bit of rule breaking glued together by an undying love for snowboarding and the people we share it with.

Jeremy Jones and Peter Line packaging a snowboard for shipment.

by riders, for riders.

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so... what do you love about

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snowbo arding?

B eca u s e i f th e re’s a ny c o nte n d e r fo r th e be st par t of sn ow boardi n g th at re so nates with all s nowb oa rd e rs - fro m t h e fresh est o f be gi n n e rs, to th e eve r yday ri de r, al l th e way u p to the pro s at th e top of th e i r game -

just ask the dudes from the 1998 Forum 8.

it’s the friends we make along the way.

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Fo r u m’s r e b r a n d i s a l o v e l e t t e r to snowboarding and the community that makes it special. The new design features aim to invoke that n o s t a l g i c f e e l i n g o f p l a y i n g h o o k y, r o a d t r i p s , s t e a l i n g c h e a p b e e r, s p r a y i n g y o u r friends on groomers, ducking ropes on powder days, pissing off skiers, landing n e w t r i c k s , a n d s l e e p i n g o n s o m e o n e’s floor that any and all snowboarders from every generation - past, present, or future - can identify with.

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snow

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design systems

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Early 2000s Forum snowboard featuring photos of the Forum 8.

12 Graphic Elements 14 Color Palette 16 Type Program 18 Logo Design

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graphic elements The new graphic elements include TV static seen in old VHS tapes and home movies, as well as Polaroid picture frames and custom disposable camera photo filters to invoke a feeling of nostalgia without detracting from the clean modernity found in the type program and layout schemes. The cutout mouth/speech bubble and hand drawn arrow accents give the overall design a handcrafted feel reminiscent of a scrapbook you put together with friends, but is also a subtle nod to the love, time, and intention that Forum puts into making each one of their products.

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color palette

# 33 c c c c

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# a f4 2 98

# e fe 5 1b

# 23 f1 0 2

# ff ff ff, # 0 0 0 0 0 0

The new color palette is derived from the new graphic elements and the bold, vibrant neons capture the energy and youthfulness of the Forum brand.

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type program Forum’s new type program aims to capture a bold sense of playfulness, creativity, and rebellion balanced with the established professionalism the company has sustained over their extensive history in the snowboarding industry.

Jeremy Jones and Jake Blauvelt, 2007.

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From a font mimicking the handwriting of John Frusciante, the legendary guitarist of the Red Hot Chili Peppers, to two clean sans-serifs, Forum’s type program is a balanced combination of polished and rough around the edges.

Frusciante Hand Header

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Elza Regular Subheader ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Mr Eaves Mod OT Light Body Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 17

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logo design To redesign Forum’s logo, the utilization of the iconic font from the punk band Discharge for the typographic logo incorporates Forum’s longstanding spirit of rebellion.

The new symbolic logo resembles a pile of snowboards like you might find outside of a mountainside dive bar after a long day of shredding with your friends.

Both the typographic and symbolic logo can support a number of interchangable patterns, color schemes, stroke weights, and sizes.

Markus Keller, 2010.

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symbolic logo

Solid Colors 20

Patterned example

typographic logo

Patterned examples

Solid Colors 21

Products

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24 The Mothership 26 Snowboards 28 Bindings 30 Tech Apparel

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The Mothership

An inside look at The Mothership.

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All of Forum’s products are made at The Mothership, a factory nestled outside the town of Feistritz, Austria. It is the production base of not only Forum, but also DC, Bataleon, and CAPiTA snowboards as well, speaking further to the tight-knit nature of the snowboarding community.

The Mothership also the world’s first snowboard factory that runs 100% on clean, sustainable energy with 0 ozone depletion potential, 0 CO2 emissions, and 0 global warming potential.

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snowboards The all new Forum Hangout, named to encompass Forum’s focus on friendship and community, is a directional twin for all mountain riders that still want to rip a little style influence from skateboarding.

The flat kick tip and tail, starting off the radius, is epic for powder butters, solid landings and slicing through chunder. The stability and pop of the camber brings peaceful, confident vibes with every effortless turn.

A Forum factory worker inspects wood for the core of a snowboard.

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bindings

Forum’s collab with the industry dominating Union Binding Company is a limited edition project and they are only available at 48 select locations across the US and Canada.

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tech apparel

Peter Line designed, developed, and tested all of Forum’s tech apparel himself. The three layer jacket features a waterproof, breathable fabric, an integrated self-packing pocket, and a comfortable stretch that allows for a full range of motion.

Peter Line handcrafting a pair of snow pants.

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print components

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32 Business Card 33 Letterhead 34 Shopping bag 35 Bindings Box 36 Event Pass 37 Poster

Devun Walsh of the Forum 8 in 1995.

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Business Card

Letterhead

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Shopping Bag

Binding box

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Event ID Badge

Poster

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digital components

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42 Digital Connection Map 44 Website Homepage Mockup 45 Mobile App Mockup

forumsnow.com

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digital connection map

Forum’s digital presence is bright, easy to navigate, and not only allows customers to shop products easily and quickly, but also to become a part of the Forum community by providing updates for events and film releases, blog posts from their favorite riders, and links to their social media accounts.

Peter Line, 2000.

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Website

Mobile App

About

About

Shop Products

Bindings

Socials

Facebook Instagram YouTube

Shop Products

Tech Apparel Hangout

Snowboards

Events Films

Hangout

Social Media Contact News/Blog

Locations

Events Socials

Contact Cart

Locations

Films

Cart

Careers

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e n vir onme ntal co m po nents

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Wall Mural 48 Tour Van 49 Event Tent 50

One of Forum’s guerilla marketing products for the 2010 film “Fuck It”, which also included a double decker tour bus plastered with the title.

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