kia PASAR Research Booklet

a series of wet market visits

tekka centre 12 Jan 2024, 7:30am

Mostly elderly and some foreigners. This market was quiet, possibly due to our early arrival.

Vendors are all friendly and proactive, asking if we needed anything.

tekka centre

tekka centre

tekka centre

tekka centre

chinatown wet market 12 Jan 2024, 9:15am

tekka centre

Mostly elderly and some foreign helpers.

This wet market was more crowded, with several stalls having long lines.

However, the basement location had poor air ventilation.

chinatown wet market

chinatown wet market

chinatown wet market

chinatown wet market

chinatown wet market

tampines round market 17 Jan 2024, 10:00am

Quiet due to the late morning on a weekday. Some stalls were closing.

There were friendly vendors who engaged in small talk with us.

tampines round market

tampines round market

tampines round market

tampines round market

marsiling lane market 20 Jan 2024, 9:30am

tampines round market

Neighbourhood wet market, crowded on a weekend morning.

Observed this wet market with one of our mothers, witnessing her expertise in interactions with the vendors.

marsiling lane market

marsiling lane market

marsiling lane market

marsiling lane market

marsiling lane market

toa payoh lor 8 market 25 Jan 2024, 11:00am

Despite this market being quiet and some vendors closing shop, we still managed to interview three vendors about their views on the younger generation.

toa payoh lor 8 market

toa payoh lor 8 market

toa payoh lor 8 market

toa payoh lor 8 market

tiong bahru market 6 March 2024, 12:00pm

toa payoh lor 8 market

This market had an empty courtyard in the middle and was larger in size compared to the other wet markets we visited.

tiong bahru market

tiong bahru market

tiong bahru market

tiong bahru market

tiong bahru market

tiong bahru market

tiong bahru market

tekka centre chinatown wet market tampines round market marsiling lane market toa payoh lor 8 market tiong bahru market

researching into wet markets

history of wet markets in Singapore Pasar were street markets during colonial rule where produce are displayed on the ground using sheets or baskets.

Singapore gained independence in 1965 hence there were efforts made to clean up the streets.

Pasar were relocated to purpose-built facilities where there was improved hygiene and sanitation.

ing at the opp we sh t

m

a ing p p

ket ar

t the wet ma rke t

benefits fits sh choose your own ingredients

smaller portions and personalised ;reduced waste!

it od about od ab o u t it

valuable insights fom knowledgeable gain experienced vendors!

s go a t’

with vendors, interactive interact engage senses!

w

ha

off those negotiable show bargaining skills!

w

od abou t it

go t’s

and affordable nutritious fresher!

go t’s ha

o

! n i a g r l a b a i c o s interactions the key to fostering relationships and completing transactions in the wet market!

like a pro uncle! prawn bargaining in wet markets is crucial for creating strong buyer-seller bonds. using dialects helps build a sense of solidarity and familiarity! look at this banter for example! it’s translated from hokkien.

how much?

ice, n different pr different praw per ea ch u yo ! give buy more ah yummy anot ? eet. if not ofc la, very sw find me ck ba e nice com so many optio ns leh, which one ni cer? all nice, you

try. i won’t lie

to you

ok la, you sa y one ah! trus t you, give me 1kg each

the switch from mandarin to canto = decrease the social distance between buyer and seller

form of speech

predominant varieties in the transactions

buyers

sellers

would mitigate their bargains

find ways to attract customers

win win situation for both buyers and sellers

preserve customers for lasting social relations

dialects in

wet markets dialects: hokkien, teochew cantonese

Gan, P.Y. (1990). THE LANGUAGE OF BUYING AND SELLING IN SINGAPORE WET MARKETS: AN ETHNOGRAPHIC STUDY. [online] Available at: https://scholarbank.nus.edu.sg/handle/10635/187219 [Accessed 26 February. 2024].

solidarity, informality and familiarity

how? use “la” and use of question tags

no attempt to switch = lack of solidarity between buyer and seller

the art of picking your own ingredients

we’ve talked about many pros of wet markets in singapore. but why is it still declining?

Out of 44 respondents,

44.4%

surveys

young adults ’ gro shopp ing ha cery bits

’ adults young et w n o tion percep singapore ts in marke

prioritise convenience when grocery shopping

Out of 83 respondents,

62.7%

rarely or never visit wet markets

people who does groceries shopping

people who doesn’t do groceries shopping

convenience

1

convenience

price

2

price

quality of products

3

environment

main reasons why they don’t visit wet markets ent

unsanitary environm

early operating hours bits

environment

technology

4

5

quality of products

technology

infrequent cooking ha

intimidation from lan guage barrier and hostile ven dors

interview

“

“

e t m a r ke t w i t h wv e n d o rs

The customer keyed in the amount but didn’t press “confirm”. There wasn’t anything that showed that the payment was successful.

I chased him down and asked him if he paid me and he said sorry he doesn’t remember.

The uncle over there got cheated too.

digital literacy

their concerns with digital payment:

incomplete transactio

ns

customer fraud

who?

habit+sbehaviour

jane tan

enjoys cooking healthy meals for her husband and herself

28 years old financial consultant newly married & moved to new BTO in tampines with husband

usually grocery shops in supermarkets adventurous & spontaneous

tech savvy

pain points supermarket ingredients come in large, pre-packaged portions, often expiring before use. hesitant to visit wet markets due to poor dialect skills. intimidated by unfamiliar wet market culture, terminology, and bargaining practices.

needs & goals buy groceries in smaller portions

navigate the wet market confidently despite limited dialect skills receive guidance on wet market culture and practices for a more comfortable shopping experience

persona na

i n s i g h ts t o

next up: from research to design

enhancing wet markets for the future

we aim to engage young adults effectively by targeting the newer Build-to-Order (BTO) areas around Tampines Round Market.

ne

p

walk in

in wet ma rk ter e

et market nw ri

walk in

os

walk in post e

to

marketing

t

mail

O couples BT

w BTO cou ne pl

mailing to

w

es

posters will also be placed in the wet market to inform them about the kia PASAR app.

mail ing

learn common wet market lingos users could learn common phrases used in the wet market to prepare themselves for effective communication with vendors. ensures a smooth and confident shopping experience!

upload online recipes users can upload online recipes to easily view the list of ingredients and learn how to pronounce them in various dialects. they can also find where to buy each ingredient at their nearest wet markets, complete with information on specific vendors.

read community reviews users can check community reviews of individual vendors to find the best ones to visit.

learn pr e-

we t

ma

rke

scan qr for the prototype!

t

dialect translator if users encounter unfamiliar phrases at the wet market, they can use the dialect translation feature to get instant translations.

interact transact

&

at the wet market

NFC product tag

there will be NFC tags beside each fresh produce, allowing users to tap their phones and hear the names pronounced for efficient ordering.

seamless transaction

users can effortlessly scan the vendor’s QR code to review their order, then conveniently pay via their phone using PayNow or opt for cash payment.

this streamlined process enhances transactions for both users and vendors, freeing up more time for interaction and a better overall experience.

scan qr for the prototype!

engage

screens

simplified and intuitive vendor interface ensures seamless payment notifications and efficient inventory management.

ket

et mar post-w

order history users can view their order history and see which stalls they previously bought from.

write reviews users can leave reviews on the produce they bought from different vendors.

weighing machine these machines use image recognition technology to display the product name and weight when items are placed on them. using this, vendors can input the negotiated price, generating a QR code for users to scan and complete the payment in cash or Paynow.

rewards they can earn points from the reviews they leave and redeem them for exciting rewards.

scan qr for the prototype!

vendor’s user interface

moodboard a vintage concept reminiscent of old Singapore was adopted. vintage spaces offer younger generations a unique blend of nostalgia, cultural connection, socialising, and aesthetic appeal, making them popular destinations for those seeking a break from the ordinary and a journey into the past.

space layout tampines round market

wider pathways will allow the user to experience the wet market more comfortably, without any pushing from fellow visitors.

incorporating irregularly shaped stalls to encourage movement and create a dynamic, experiential environment, complemented by color-coded stores for intuitive way-finding.

designated vendor lanes are included, to segregate crowd and direct the flow of traffic.

the user lanes will allow customers to freely navigate the wet market without interfering with the vendors.

users are then able to freely navigate the market without interfering with the vendors.

they are curvilinear in order to slow down the pace of the visitors to prevent pushing and shoving.

it also creates “shortcuts” to help direct the human traffic around the wet market.

the blue colour stands for wet area which includes seafood and meat stalls. vendors have access to the back of the stalls which serves as a common storage area for them to store their produce and supply.

basins are provided for users to wash their hands after touching the produce.

fresh produce are encased in the glass display to reduce the unpleasant smell, it has sliding doors for customer to still be able to touch and feel the produce.

there are halal options available in the wet market, selling, beef, mutton and chicken.

renders redesigned

there is a ledge at every stall to prevent water from flowing out. every stall has a front wooden counter top which opens up for vendors to go in and out of the stall. every stall has an NFC product tag for customers to tap and access audio recordings to learn the pronunciation of the ingredients in dialect.

wet market

the green colour stands for greenery/ vegetations which includes vegetables, fruits and flowers stalls. redesigned layered display for a more organised layout.

the red colour stands for dry area which includes eggs, noodles, yong taufoo and spices stalls.

there is the common area for customers to eat their meals from the Pick N Cook or to mingle and hang out.

it consist of boards displaying greetings in different dialect for young adults, aiming to encourage the habit of greeting in dialect.

“Jiak Anything” is a Pick N Cook service where customers can buy ingredients and hand them to the chef, who will then prepare a chosen dish or surprise you with a creation.

ideal for those who lack the knowledge, time to cook, or can’t decide what to eat, this service offers a perfect solution.

food is prepared right in front of you, giving you the chance to watch and learn how the dish is made. it includes halal options!

assessment set-up

the designers in + linked

l a c i s y ph model kersandra

zhi qing

claudia

comms (ui/ux)

spatial (landscape)

spatial (interior)