RTB RIGHTS TO BIKE A CAMPAIGN PROMOTING A NEW BIKE SHARING SCHEME WITHIN CAPE TOWNS CBD, CENTRED AROUND KLOOF STREET. THE CAMPAIGN BASED ON COLLABORATIVE AND TRANSDISCIPLINARY PRACTICES. CONSISTING OF; A LOGO, 6 POSTERS , AN ANIMATION, GUIDE BOOKLET, MAP, WEBSITE AND SET OF 6 STICKERS. THE CONCEPT BEING THAT IF A CONSUMER WERE TO USE THE SERVICE OF ONE OF COLLABORATIVE PARTNERS (EG BUY YOGURT AT MYOG) ONE WILL BE ISSUED A STICKER AND BY SCANNING THE QR CODE UPON IT YOU ARE GRANTED A FREE BIKE RIDE, THIS QR CODE ALSO BEING AVAILABLE ON THE POSTERS. THE ACTUAL BIKES WILL BE DONATED TO TOWNSHIPS AFTER 2 YEARS. THIS CONCEPT BEING DERIVED FROM THE GROWING PROBLEM OF MOBILITY AND TRANSPORTATION IN CAPE TOWN.
! RTB TARGETING A PROBLEM AND SEEING IT AS AN OPPORTUNITY .