BRAND USA 2021 CUSTOM CANADA PROGRAM
TRAVEL SOUTH USA Kick-Start Canadian Travel Recovery to the South
KEY BENEFITS 1
W
elcome Canadian travelers back to the Southern USA with a
2
customized program designed to reach travelers at key stages in the planning process. From inspiration and engagement to activation,
3
this program emphasizes destination readiness and elevates the Southern region with a unified voice, highlighting unique experiences and places of interest. Travel South USA partners who chose to participate in the 2020 Canada Spring
4
Multi-Channel program (currently on pause) along with new partners have the opportunity to be part of this integrated program, which includes new content creation and robust media distribution as added value.
5
Program uniquely built to amplify the Southern region with partners featured together Partners receive full usage rights to newly created video content* which can be used across their owned channels in perpetuity A multifaceted media strategy drives engagement with content on partners' sites and on the Travel South USA subsite Dedicated Travel South USA Expedia landing page and media campaign designed to optimize bookings across the region Detailed reporting at partner and regional levels
*May vary based on level of participation for cities within state co-ops