Team McGuire Newsletter Jan. 2018

N E W S L E T T E R JANUARY 2018

Broadcast

& SHARE

HOTM 2.0 WHERE ARE YOU

Time to

GET REAL

ROAD TO THE

going?

Ribbons

Purposeful Kristen McGuire Executive Director 760-807-5938 kristenmcguire@me.com

Think & Act intentionally.

Join the Conversation!

www.facebook.com/groups/TeamMcGuireRocks/

SOCIAL MEDIA CHALLENGE

-resolution solutions-

them take photos or video of their “nightmare� spot in their home or office and post those photos in your group.

Then, the fun begins! You, as their consultant, suggest January is all about the products that would hep New Year and the hustle them tame the beasty and bustle with a fresh space. start, resolutions out the eyeballs, and more! How This concept would not about asking customers to only help you show just take it up a notch and have how valuable you are as a We have the video contest going on with Home Office - but what if you did a video or photo challenge for your customer group?

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consultant to them but will also provide the customer (and everyone tuning in) the opportunity to rethink some of our products, get creative with ways to use them, and keep the group engaged.

Do it live and have a blast!

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JANUARY 1 January specials continue

Heart of Her nominations open 6 Spring/Summer 2018 Product Premiere in theaters

Spring/Summer Business Supplies available

Spring goes LIVE on TOT! 9 LAST DAY: Heart of Her nominations close 10 Leadership University registration opens (SC/D) 15 LAST DAY: Tax Form 1099 Opt-In closes 31 LAST DAY: January Specials & Fall/Winter 2017 season

Are you new to Thirty-One? Join one of our New Consultant Webinars every Tuesday at 1 pm and 9 pm EST! You’ll be glad you did!

FEBRUARY 1 Happy New Catalog Day

Spring/Summer 2018 Starts

February specials begin

‘

You re be YOU tiful Join us every Monday evening at 9pm EST! Watch Online Listen by Phone https://zoom.us/j/320391153 646-558-8656 (toll call) Meeting ID 320 391 153 Miss a call? Replays are on ThirtyOneToday!

Monday, Jan 8

Monday, Jan 15

Monday, Jan 22

Monday, Jan 29

“Things you can do now to impact your business in February”

“Learn Tips on How to Grow Your Team”

“How to wear, share & show off the Spring line”

Topic to be determined

Lori Martin Director

Speaker TBA

Janet Kinkade Creative Director

Speaker TBA

Opportunity Webinars every Thursday at 9 pm EST!

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special

what’s on

Kick off the New Year by getting your organizing game on!

Mix & Match up to 2 and save up to 67% on up to two Your Way styles with a qualifying purchase for this special!

Love the NEW Your Way Display Bin! The open design is short in the front and tall in the back for easy access and display plus side handles!

The January Hostess Special gives a sneak peek at a brand new print for our Spring/Summer 2018 collection! Get to Premiere to see more!

Check out the Stand Tall Bin Bundle in Patio Pop!

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Customers will love wrangling their post-holiday clutter with these beauties!

ahead

LOOKING

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January is the perfect time to sit down and make a list of business goals for the new year. Whether you want to take the leap with a new startup or are looking to grow your existing business, planning out what you want to accomplish can help you stay motivated and on task all year.

WHERE IS YOUR BUSINESS GOING IN THE

Start by asking yourself how you feel about your business.

Look back at 2017 and identify the areas where you were successful and the areas that weren’t.

Don’t neglect yourself while you are mapping out your plan. Build in ‘me’ time, family time, vacations, and all that jazz. Consider your business ‘me’ time too! Evaluate what aspects of your business cause the most stress, and look for ways to automate tasks or outsource to create more time for you while working. Then you can focus on growing and making money!

Next, think about where you want to be and what you want to accomplish. Now is the time for you to set the mark and define where you and your business are going in 2018!

New Year

Finally decide, how you are going to show up for your business? Will it be a couple of times a week, daily?

Creating achievable goals will help keep you motivated because each time you meet one you’ll know you can go even farther. Placing your goals within a timeframe helps you stay on task and update your approach throughout the year. Cheers to 2018!

Everyone has a story, share yours!

CLUTTER BUSTER PARTY Theme parties always go over complete her clutter buster huge - and January can be a space makeover! success with Clutter Buster parties!

What areas do your customers need to clutter bust? Reach Encourage Hostesses to out and ask them to share! share their space and use Thirty-One to clear the clutter. Be sure to book well into She will love getting the February so you are ready to Hostess Rewards to help her take on Spring/Summer!

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Some great areas to tackle: Holiday Decor & Lights Pantry & Kitchen Linen closet Office Playroom & Nursery Laundry & Clothing storage Closet makeover Craft room Workshop

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Genuine content - it’s what social media giants like Facebook, Instagram, and Twitter want. So much so that in mid-December, Facebook began demoting individual posts from people and Pages that use repetitive tactics to get people to engage with their content, such as using language that says “LIKE this if you were born in June,” “SHARE this if you are a stay at home mom,” etc.

do so, it’s assigned teams to review and categorize hundreds of thousands of posts that can better inform a machine-learning model to detect when pages post things just for the “like,” share or comment.

Facebook also says that in the coming weeks it will apply “stricter demotions” in the newsfeed for Pages that repeatedly use these types of posts as it goes “against one Why it matters: Facebook is of our key News Feed values trying to clean up the spam - authenticity,” according to that has gamed its newsfeed their blog post. algorithm. Now that is not a bad thing if you think about Facebook tweaks its algorithm it! The less spam that gunks all the time to prioritize or up the newsfeed, the more de-prioritize certain types genuine and fresh content of content.Last month, an algorithm tweak intended to that will get through. show users more video was So how does this new filter also announced, and in the work? Facebook will demote past it has cracked down on these types of spammy posts other types of spammy posts. that bait engagement. To What’s it mean for you?

Consider your content before you post along with your wording. Give video posts a try. Remember that posts that ask people for help, advice, or recommendations, will generally bypass the new filter. You should make sure you are posting original content - don’t continually share and re-share things that other consultants have posted on your main page.

These will quickly get flagged as spammy posts and will not be effective.

Upload original content, and create truly engaging statements. Don’t ask for a like or a share - but something that will genuinely engage your audience in conversation.

Your posts will be recognized as authentic content, and not spam, and will float to the top of newsfeeds all over Facebook land!

Get Real,

OR GET CANNED!

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Broadcasting

TIPS

for

f LIVE

When you Go Live

you can delete it at any with the audience. You’re time, but we recommend likely to have a more • Give people time to join. keeping the video up so successful broadcast if you Many viewers tune in during people who weren’t able let viewers participate by the first couple of minutes of to watch it live can access asking questions. Remind a broadcast. While you’re it later. Viewers can also viewers that they can submit waiting for the audience to share the broadcast, which questions as comments, grow, we recommend using can help increase overall and try mentioning viewers’ this time to introduce who’s viewership. names when responding on the broadcast, welcome to their comments or the early viewers and go questions. over what you plan to do.

Additional Posting Tips • Signal the end of your • Invite a friend to go live • Post frequently. Facebook broadcast.

Don’t leave with you. Did you know tries to show people the people hanging or end that you can now invite stories that will be the most a broadcast abruptly. another person into your meaningful to them. By Instead use a closing line Facebook Live broadcast, posting high-quality content to let people know that allowing you to share the frequently, you will increase you’re done.

If you know screen and engage your the chance your content when you will broadcast audiences in a new way. maks it to an audience that with Facebook Live next, Amplify your content and finds it meaningful. mention that and encourage help new people discover • Build credibility, relevance people to tune in next time. you. When you add a guest and trust with your • Save the video.

Once you to your live video, some audience. Ask yourself, end your broadcast, you’ll of their followers may be “Would people share my have the option to delete notified as well. story with their friends or the video or publish it to • Interact with viewers. The recommend it to others?” your Page or profile.

Once power of Facebook Live or “is this something my you publish the video, is the real-time interaction customers want to see?”.

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PRO TIP The Thirty-One Gives Heart of Her Award was established in 2013 by the founding Gives Care Council members. This award was created to honor a Thirty-One Consultant who exemplifies the essence of Gives by offering HER time, talent and treasure to support philanthropic work in her local community while upholding the characteristics of a virtuous woman and balancing a successful business with Thirty-One. Thirty-One Gives will award $10,000 to the 2018 winner’s partner charity!

Who’s eligible to win the award?

• Any U.S. or Canadian Thirty-One Consultant active for a minimum of 1 year.

• A Consultant that exemplifies the essence of Thirty-One Gives by offering time, talent and treasure to support philanthropic work in her community while upholding the characteristics of the virtuous woman and maintaining a successful Thirty-One business.

• Consultant must be registered and attend Conference.

Who will you nominate?

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SHAREABLE

Videos

Janet Kinkade has created some awesome new shareable videos that you can use on your VIP pages to help promote and show off our Celebrate You products made especially for our 15th Anniversary Celebration.

In light of the recent Facebook shakeup with content restrictions - these videos will be a perfect way to share product news with your customers by giving them some up close views and use suggestions!

One product she shows off is the Crossbody Organizing Tote and just what a flexible bag it is and how it could possibly be your customers newest go-to bag!

HOW TO ENGAGE: After you post, encourage the discussion to continue by asking their opinion on what they have seen in the video. Ask customers which product they were Share these videos with surprised by or which one your customers and on was their new favorite. your VIP pages - and I bet they won’t be able to resist Check out these videos ordering theirs! and start sharing!

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Thirty-One Conference - it’s an unforgettable weekend packed full of fun, inspiration, learning and joy inside the Pink Bubble alongside thousands of your ThirtyOne sisters! Together you’ll build relationships, grow your confidence and energize your business. Conference is the can’t-miss event of the year!

investment you make in your business (your enrollment kit was the 1st).

Have you made the decision to attend in 2018? Make that one of your goals this year. It will be the 2nd best

If you want to promote, doule your busines, and have your best year yet - don’t miss Conference! It’s life changing!

Start putting together your plan to attend now. If you need to do a savings plan, get it started with this commission check! Talk to your director about a plan to get you there!

It’s doable and unbelievable.

ROAD TO THE

Ribbons

SAVING FOR CONFERENCE Decide your budget, break it down, and start saving! There are a lot of ways you can do this - some consultants get really creative with it!

• You could add an extra party to your schedule each month and earmark commission from that party.

• Use the commission you earn the month prior to conference to cover your

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expenses. While a little riskier, especially if you have an off month, but it’s doable.

• Do the tried and true $50 a week in the cookie tin method.

Whether you have an extra party or simply stick the random $20 in a cookie tin by budgeting and developing a plan ahead, you will help to ensure you have a stressfree, paid for conference.

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Hostess of the Month Six extraordinary women, a passion for Thirty-One, and a consistent purchasing pattern of at least $100 a month - what do those three things add up to? A Hostess of the Month Club!

Most of us have played with this “party without a party” type scenario - some of us have used them consistently for years with tremendous success. In fact, there are some directors who successfully manage multiple instances of these clubs each season (or acros multiple seasons) simultaneously.

What if you tweaked the formula just a bit and offered it by invitation only. Not just a mass posting to your customer group - hey ladies, who wants to join. Instead, mail a handwritten invitation that asks them to be a part of a very posh, exclusive group. Call attention to the fact that they were carefully selected to be a part of this group based on their history as your customer and that you appreciate them and their loyalty.

—

2.0

sweeten the deal - maybe it is free personalization during their month as Hostess or an extra reward, like lunch with you or a $5 gift card to their favorite coffee shop.

Could you scale this concept up or down? Sure! Could you tweak the dollar amount they agree to purchase each month? Absolutely!

You could do anything you want with the concept - tweak until your hearts content!

The idea is that you need to not only maintain the sales channels that are proven and work consistently, but you also need to be thinking outside the bubble and developing new ways to broaden your base and your reach.

The exclusivity of this variation of the Hostes of the Month Club concept might be just what you need to add an additional $600 party to your regular monthly sales intake. Hmmmm.....what if you asked 12 women rather than 6 - that’s a $1,200 party!

What if that invitation also Maybe we should tweak some included various perks to more!

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