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Information Brochure
from Wattle It Take
FIGURE 6: A4 brochure mock up
3 Information Brochures
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METHOD
A comprehensive information brochure will be designed and distributed via physical and digital platforms. The brochure will be integrated across all campaign tactics as a means of reaching the overarching campaign objective of informing the general public of the reasons for the proposed new date.
CONTENT
Information brochures will include: • Detailed history of the current Australia
Day date and why the campaign supports changing the date • Information regarding the new proposed date of September 1st and the meaning behind ‘Wattle Day’ • Instructions on how to become involved • List of available resources, such as the
Change it Ourselves campaign links, and the Amnesty International website
DELIVERY
Information brochures will be available at participating organisations. The brochure will also be published as a PDF which can be downloaded from the websites of participating businesses and on all campaign-linked social media platforms.
