Justin dae

Strategic Marketing + Design Proposal June 27, 2016

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JUSTIN DAE

Dear Justin Dae, Thank you for the opportunity to submit a proposal of work explaining the ideas of the Sax Inc. team regarding your brand. The team really enjoyed speaking with you and hearing your ideas on growing your brand in a comprehensive manner.

We have taken some time to debrief our discussion, carefully study your brand, evaluate your needs and objectives, and are confident that our firm is the right team to help you execute on your vision.

We’re a neo-corporate, multidisciplinary branding, marketing and advertising agency that merges structured business, fluid creativity and cutting edge innovation. Marketing, advertising and brand activation agencies have changed. Unlike most traditional agencies, we were smart enough to change with it, cool enough to pioneer trends instead of chase them, aggressive enough to take risks, and innovative enough to put monetizing brands at the core of our solutions.

Enclosed is our proposal of services. Once you review this proposal, we can better gauge the services, timeline and execution support plan that best fits your team's needs. Thanks again and we hope to hear from you soon.

Sincerely, Kara C. Sax President

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To activate the Justi Dae Brand and all of its associated aspects.

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Access, research and strategize all of the marketing and branding needs of the Guru Cares brand.

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Create all tools to aid in monetizing and optimizing the Guru Cares brand.

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Create a content library that will digitally house all content collateral for easy access printing and distribution.

JUSTIN DAE

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We listened and heard you and here’s how we can help.

To create the visual marketing and branding campaign, strategy, and collateral for the Justin Dae brand - across all customer touch points, including the digital/social media landscape.

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Marketing + Advertising Philosophy.

Let us work together to create moments of delight for people around the world.

We are a unique hybrid of traditional, digital, experiential, social and collaborative marketing.

Our campaigns are known for sparking conversations, triggering emotions and having a strong social currency value. We are excited about the opportunity to collaborate.

PRINT AD

Traditional

Experiential

Social + Interactive Media

Collaborative

Traditional marketing activities typically involve advertising, publicity, sales, merchandising and distribution (typically does not include digital).

Building awareness and promoting a brand or product using all available digital channels as well as platforms that bring people together for the exchange of information.

Messaging that you can touch, feel or view in a physical space - it evokes feeling and presence of the brand.

The process of sharing resources to increase leads, brand value and influence.

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Marketing Research and Advanced Analytics We convert data into knowledge, and insights into ideas, by taking a deep dive into the research and analytics around your brand and industry. This process allows us to uncover key behaviors of the target audience and deliver results.

Research and analytics approach includes a deeper dive into: 1. Overall Market Space 2. Target Market 3. Brand Touch points 4. Profit Stream Analysis 5. Monetizing the Brand 6. Brand Delivery 10

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Strategy and Implementation Utilizing the research and analytics outputs as a base, our Strategic Planning department converts the findings into actionable plans.

Strategic marketing requires a nimble combination of left and right brain skill sets - a delicate balance of analytical and creative chops.

We have both!

Goal setting on all customer touch point levels

Evaluate all existing collateral, messaging + functionality

Overarching strategy

Create branding/ marketing collateral

Delivering results

Key messaging

Cost savings and fast turnaround 13

Content Library Development The brand “Content Library� is a digital library that houses all related marketing, advertising, operational, branding, print, digital and promotional collateral.

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JUSTIN DAE 15

Executing the Marketing and Branding for the Guru Cares Brand.

NOW WE EXECUTE and roll out the strategic marketing and branding campaign. Once we have created the strategy and all of the components in the content library, we implement!

We will work hand and hand with your team internally for the successful full campaign roll-out and flawless execution! TEAM ON 3!

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Profit Center Analysis

Campaigns + Promotions

Social Media Sales + Engagement E-commerce

Brand Consulting

Key Messaging

Delivery/Engagement Strategy

Marketing Collateral

Brand Alliances

Package Creation

Influencer Partnerships

Industry Influencer

Content Creation

Profit Center Analysis

Social Media Brand Presence

Sales Collateral Support

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Our Next Steps • Identify all of the brand's short term goals • Align all marketing and branding goals with measurable tasks and target dates • Design an execution and support plan, outlining all deliverables and deadlines • Create all components of the brand’s content library • Flawless campaign roll-out

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Why SAX? Simply put, we deliver reliable results and forward thinking solutions.

Even though we’re young and small, we will go head to head with any tenure agency. How? We’re a unique hybrid, a confluence of disciplines. We’re trailblazers in the world of new age marketing.

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Summary of Service Offerings Here’s a summary of support services that we would like to provide to your internal departments.

SERVICES • Brand Logo Development • Creative Content Development • Development of Marketing/Branding Collateral • Website Design

Monthly Retainer Options: • 20 hours = $ 3000 • 30 hours = $ 4350 • 40 hours = $ 5600 (Best Value)

• Social Media Design & Execution • Strategic Partner Engagement • Ongoing Customized Support

Although a rebrand is best supported with an ongoing retainer, here are a la carte pricing options for your consideration.

A LA CARTE PRICING Logo

$600

Complete development and design. Includes up to 3 design and 2 revisions

Business Cards

$100

Includes up to 3 designs and 2 revisions. Print ready file and coordination with printer

Website

$5,000

Design Development, Content creation/recreation, organization, standard SEO, WordPress: includes Home, About, Contact and 2 Additional Tabs.

Marketing Brochure

$1,200

Design Development, Content creation/recreation, Digital/Interactive Brochure + Print ready brochure. Not to exceed 4 pages.

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Contact us today and let’s discuss your options! We’re always available.

1055 W. 7th Street, 33rd Floor - PH | Los Angeles, CA (213) 232-1682 | saxproductions.com CERTIFICATIONS: WBENC AND MBE